Marketing Manager, Global Job Description
Marketing manager, global
provides strategy for Digital Marketing, including email, SEO, SEM, content, marketing automation, personalization, retargeting, etc.
Marketing Manager, Global Duties & Responsibilities
To write an effective marketing manager, global job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing manager, global job description templates that you can modify and use.
Sample responsibilities for this position include:
Work closely with Global Marketing project management team to support the execution of programs, delivering on key dates and supporting workflows
Support analysis for quarterly Global Marketing review
Manage global marketing programs for tourist marketing and gifting
Analyze marketing initiative performance against set Key Performance Indicators (KPIs and create best
Minimum of 5-7 years of relevant marketing experience in fast paced, deadline driven environment
Previous experience in fashion, retail, beauty, consumer packaged goods or relevant brand
Experience working with global teams and understanding of cultural needs/nuances
Excellent communication skills with ability to develop and foster superior partner relations
Must be a self-starter with can-do attitude and entrepreneurial mindset
Demonstrated ability to build relationships with global partners and communicate with diplomacy
Marketing Manager, Global Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Manager, Global
List any licenses or certifications required by the position: DBS, DBSO, DHR, PMP, CIPP, PMI, IAPP, SFMC, IFIC, CSC
Education for Marketing Manager, Global
Typically a job would require a certain level of education.
Employers hiring for the marketing manager, global job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, MBA, Business, Engineering, Communications, Business/Administration, Technical, Science, Education, Life Sciences
Skills for Marketing Manager, Global
Desired skills for marketing manager, global include:
Current tools and techniques for Marketing execution
Driving digital marketing strategy for B2B lead generation
Chemistry and other applications related to the water analysis industry helpful
Consumer marketing
Google Analytics
HTML
Power industry
SEM
SEO
Content Marketing
Desired experience for marketing manager, global includes:
Excellent attention to detail, customer service and follow up skills
Strong analytical skills, ability to evaluate multi-source data and draw global trends
Excellent organizational skills with demonstrated ability to multi-task, anticipate issues and provide creative solutions
Prior experience working with product licensing a plus
Position requires thorough knowledge in all areas of marketing, including the ability to develop and implement innovative marketing programs, and knowledge of global market and consumer trends
Experience with multiple digital marketing channels, social, video, mobile
Marketing Manager, Global Examples
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Marketing Manager, Global Job Description
Job Description Example
Our company is growing rapidly and is looking for a marketing manager, global. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing manager, global
- Build strong partnerships and relationships with internal cross functional and business unit partners to ensure proper flow, on time delivery and clarity of communication
- Designated point person for 360 end to end project management of all global business unit asset requirements for an assigned set of global initiatives
- Responsible for 360 project management collaborating with key cross functional partners across 2D & 3D Creative Services, Digital Creative, & Communications/PR
- Maintains the project management work flow document and supports Director on 360 Global Seasonal Messaging calendar
- Build strong partnerships and relationships with internal cross functional (2D & 3D Creative Services, Digital Creative, & Communications/PR) and global business unit partners to ensure proper flow, on time delivery and clear communication
- Collaborates with creative producers to create comprehensive project timelines
- Applies organizational knowledge to anticipate issues and mitigate adverse scheduling impacts on project timelines
- Monitor project statuses and maintain proper communication channels to anticipate risks and evaluate risks to identify possible solutions
- Issue regular status reports to project team members and stakeholders
- Maintains & issues the project management work flow document to key stakeholders and supports Director on seasonal communication tools
Qualifications for marketing manager, global
- Completion or progress towards completion of the Chartered Financial Analyst designation preferred
- Entrepreneurial spirit and commercially minded
- Strong desire to keep up to date on technology trends, understand their impact to our business and evolve our strategy as a result
- Vets BU requests and works together with Marketing lead to ensure final executions are aligned with global guidance
- 5-7 years of experience working in a marketing capacity with proven ability to maximize the presence of a brand
- Undergraduate degree in marketing, business or other related field
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Marketing Manager, Global Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of marketing manager, global. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing manager, global
- Support development of strategic and tactical action plans
- Provides oversight of convention/congress specific training and motivation of all show staff and internal personnel working in convention settings to maximize exhibit traffic, compliant operations and quality of discussions
- Responsible for annual Plan budgeting process and adherence to Plan on all controllable aspects of each show
- Review all booth design and materials have been properly shepherded through the appropriate materials review process and operate within country regulations
- Maintain and cultivate positive professional relationships with the Congress Organizers and Medical Associations in which each convention is aligned
- Develop and execute strategies to simplify platforms and align future product plans with the strategy
- Own innovation pipeline and drive plans to create robust product plans aligned with brand architecture and consumer segmentation
- Deliver cost and quality targets for your platform
- Fashion and/or Luxury experience a plus
- Experience in brand marketing at a global brand is a must
Qualifications for marketing manager, global
- Leads the creation of campaign content and/or repurposes and adapts locally produced content to generate global appeal and adoption
- 7 to 10 years’ experience in technology marketing, marketing operations, or equivalent role
- 4 year college degree in Computer Science, Information Sciences/Technology Management, or similar/related degree
- 5+ years marketing experience in healthcare related field (consumer healthcare, medical devices, pharmaceuticals)
- Demonstrated ability to use analytics and market facts to develop business strategies and deliver results
- BS/BA in business or science
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Marketing Manager, Global Job Description
Job Description Example
Our company is growing rapidly and is looking for a marketing manager, global. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing manager, global
- Work with the Digital Marketing leader to repurpose content and actively optimize the web site content based on business priorities and SEO content performance
- Appoint and work closely with a roster of external suppliers to optimise ROI of the events programme, developing strong supplier partnerships
- Identifying the Key players in value chain (OEMs and Tiers) playing a significant role in the identified market trend (winners, losers)
- Develops/maintains a clear understanding of current markets, vision of expected market evolution as it relates to Women’s Health and Reproductive Infectious Disease with an understanding of the implications on customer needs
- Works closely with assay pipeline team to identify new assays for Women’s Health and Reproductive Infectious Diseases including providing market related insight into assay design and important analytics required for successful market uptake
- Works closely with Healthcare Economics team to develop models and programs that will drive primary demand for molecular assays in the syndrome areas
- Defines and executes a clear worldwide syndromic strategy for Women’s Health and Reproductive Infectious Disease, including defining a multi-generational product roadmap, identifying and developing business case/plans for new product innovations and applications, launching new products and line extensions, managing product lifecycles, forecasting, pricing strategies and guidelines
- Develops and executes worldwide marketing plans, including market assessment, prioritization and development, sales and marketing tool development, clinical study identification and planning, to include downstream economic and clinical considerations in diagnostics for Women’s Health and Reproductive Infectious Disease
- Proactively develops and executes competitive strategies based on competitive intelligence and appropriate market research and analysis, particularly as it relates to pre-launch activities for new assays
- Owns, manages and drives market development activities including developing external relationships with key opinion leaders in the laboratory, public health, hospital, lean and other appropriate areas related to platform usage and adoption
Qualifications for marketing manager, global
- Bachelor’s Degree in marketing, economics, business and/or relevant field of study
- You are a self-starter who thinks creatively and out of the box
- Strong creative writing skills required
- Experience in campaign marketing strongly preferred
- A deep understanding of the development and execution of demand generation activities
- Ability to proactively identify and evaluate problems
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Marketing Manager, Global Job Description
Job Description Example
Our innovative and growing company is hiring for a marketing manager, global. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing manager, global
- Develop a global business strategy for assigned segments (Includes a fully integrated marketing plan with clear direction, management, and positioning of key products and brands)
- Identify market drivers, trends, opportunities for the company
- Partner with internal and external groups in developing targets and driving improvement to our global visibility (contact database) in selected markets and segments with relevant personas / job titles
- Develop best practices to increase contacts, driving opt-ins via web and other digital channels
- Drive visibility process improvement and standard work for increasing, cleansing, appending, and achieving the visibility targets by segment and geographic region
- Management and tracking of campaign budgets, the analytics, collection and reporting of lead generation results in Marketo, and reporting actuals versus campaign targets
- Execute the implementation of US go-to-market activities relative to each segment, including pre-launch activities, product launches, rollout plans, introductions, promotions, surgeon training
- Lead VSP/Customer interface events and oversee / participate in professional meetings (AAOS, CCJR)
- Participates in defining convention and medical education strategies (surgeon courses) nationally and regionally
- Provides segment specific learning’s and insight into product organization for new product development and existing product enhancements
Qualifications for marketing manager, global
- Direct marketing experience in financial services or retail
- Ability to create and deliver presentations to make recommendations identify pros/cons in decisions
- BS in marketing or business required
- 5+ years total work experience in digital marketing and strategy, including cross-functional roles
- Minimum 3 years of digital marketing experience (either in agency or brand marketing) with at least 1 year industry experience in web or software application marketing
- Proficiency with MAC software applications including the Adobe Creative Suite Microsoft software applications including Excel, Word and PowerPoint
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Marketing Manager, Global Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of marketing manager, global. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing manager, global
- Providing guidance to local markets activating global campaigns, counsel and support locally led initiatives to ensure brand consistency, sharing of best practice globally
- Portable Gas Detection product road map owner from Definition/Requirements to NPI & Launch
- Be the evangelist for internal and external customers
- Work as part of a cross functional team on new product development and commercialization projects
- Collaborate with the sales organization to help develop, win, and maintain new business opportunities
- Be an operational subject matter expert of our Email Sending Platform
- Develops the global marketing plan (portfolio management, marketing strategy, launch plan, sales enablement plan, value proposition, positioning ) to grow global orders and share
- Utilizes Gold Standard marketing practices and skills to contribute in the development and execution of the marketing plan for a global product (portfolio management, marketing strategy, value proposition, positioning ) Responsibilities also include VOC gathering, Marketing Blueprint development and collaboration, segmentation, targeting and positioning to align messaging, tactics, commercial channel tools and execution for success
- Contributes to the annual Strategic Planning process with the goal of achieving growth and market share objectives
- Leads operating rhythm with the segment marketing team to ensure execution of marketing plans (collecting VOC – research, advisory boards, concept testing
Qualifications for marketing manager, global
- Experience in Marketing Communication is a plus
- Europe market acumen would be a plus
- Work within the division build consensus with the US Sales and International Sales/Marketing organizations to ensure successful implementation and rollout of programs
- Experience supervising and developing staff (annual objectives for employees, employee development, product training)
- Developed leadership skills/experience, including the ability to map task interdependencies, prioritize such tasks, and develop, monitor and live within budgets the demonstrated ability to forecast major milestones
- 7+ years business experience, with majority in marketing/advertising