Global Marketing Job Description
Global Marketing Duties & Responsibilities
To write an effective global marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included global marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Global Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Global Marketing
List any licenses or certifications required by the position: DBS, PMP, SFDC, DBSO, DHR, PPC, CPA, CIPP, ADM, PMI
Education for Global Marketing
Typically a job would require a certain level of education.
Employers hiring for the global marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Business/Administration, Engineering, Education, Technical, Economics, Science
Skills for Global Marketing
Desired skills for global marketing include:
Desired experience for global marketing includes:
Global Marketing Examples
Global Marketing Job Description
- Manage E-commerce analysis and reporting
- Execute marketing programs that drive sales and customer growth in partnership with country teams, including New Mover campaigns, package insert programs, catalogs and others
- Interact with peers on other WSI brands cross-functional partners to share best practices, generate new ideas and seek continuous process improvement
- Prepare monthly presentations of marketing results
- Interface with all internal support groups (Creative, Packaging, Purchasing, Planning, Trade Marketing, Merchandising, Training, Media, Forecasting, PR, etc…) as needed, local affiliates and external parties
- Is the expert and key point person for global performance of fragrance segments (shipments, sell-thru, cost of goods, sku count, pricing and new product forecasts) the competition
- Assists the VP in developing Global Marketing Calendars
- Responsible for providing all markets with timely information on all calendarized programs
- Responsible for providing affiliates with timely information on all calendarized programs
- Prepares necessary launch paperwork including Program Briefs, Creative Briefs and Job Starts, and copy requests for assigned categories/projects
- Microsoft Office suite including MS Access, SharePoint and Outlook
- 2+ years of related work experience, preferably in a global and/or applied marketing role
- Should be a self-starter with a keen ability to work on multiple projects
- Must be highly detail oriented, proactive, strong follow through and ability to multi task
- Retail industry experience a plus, but not required
- Must love data and thinking creatively to generate solutions
Global Marketing Job Description
- Aggressively monitors project timelines and deliverables, working with key internal partners to ensure category programs, requests, and product launches adhere to deadlines and costs
- Analyzes the competitive environment and internal data to help develop product recommendations
- Prepares global category analysis, cost objectives, pricing analysis and sales analysis
- Assist in the day-to-day operations of the execution of product launches
- Based on analysis , suggest new need gaps, generate ideas and work on concepts
- Competitive Overview (print, TV, trends, products purchase)
- Packaging copy
- Initiation to concept writing
- Maintain budget by tracking expenses, issue POs, alert manager of trends and risks
- Drive the development of comprehensive strategic initiatives to support acceleration of the aHUS business across the globe
- Students should only apply to positions for which they meet the criteria
- Must be an effective communicator able to share the strategy and project requirements with the vendor to ensure clarity upfront and drive for successful outcomes
- High level understanding of partner marketing including campaigns, webinars, online advertising, social media
- Must have a demonstrated track record of successfully managing programs on a global basis
- Diplomacy, integrity and executive presence that enable you to work effectively at all levels within a large organization
- Ability to work to accommodate time zones
Global Marketing Job Description
- Collaborate closely with in-country marketing leads to identify best practices, uncover needs/ trends and track the execution of global strategic initiatives in each leading market
- Together with the team, help generate the Global aHUS Situational Assessment and Strategic Plans
- Support development of the Global aHUS Tactical Planning Process
- Identify key metrics that align with aHUS strategic initiatives and work with the Business Ops and Analytics teams to develop reporting and follow-through
- Together with team members, co-lead the aHUS Global Brand Team
- Collaborate with other members of the global aHUS marketing team to ensure coordinated execution across marketing roles and responsibilities
- Coordinate with PNH global marketing colleagues to ensure alignment across the Soliris franchise
- Manage a clear and effective global brand strategy by region and channel
- A real job with real impact from day one
- World-class leadership training in Global BAT Academy in England where you will establish networking with fellow graduates and senior colleagues from around the world
- Must possess strong analytical, creative, and oral and written communication skills
- Must be team player with the ability to build, foster and nurture relationships with members of cross-functional and affiliate teams
- Should demonstrate strong work ethic and a passion for the cosmetics industry
- For role 3, - Campaign Management, Campaign execution, Database Marketing
- You must be a recent graduate (within a year) to qualify
- Positive Attitude, Curiousity
Global Marketing Job Description
- Maintain and enhance the marketing automation infrastructure, implementing best practices, including guidelines for emails, landing pages, campaigns
- Collaborate with Regional eCommerce Leads to develop digital marketing plans and budgets to increase traffic, engagement and conversion with new, prospective customers while maintaining relationships with existing customers
- Accountable for management and goal setting of paid search, natural search, display, email, mobile, and affiliates
- Leverage the use of marketing analytics to provide insights and make recommendations to reach the consumer in new ways to improve marketing ROI recommendations and overall strategies
- Coordinate with Global Marketing and third party digital marketing agencies responsible for Awareness branding campaigns
- Manage weekly and monthly ecommerce KPIs, spend and related reporting to ensure we are tracking against goals and budgets
- Grow and upgrade organizational capability in the digital area and integrate digital tactics into each marketing program
- Consult with Digital Channel owners in international regions on mix, results and strategic direction
- Foster an environment of continuous testing for optimization - from A/B testing CTAs and content placements to optimizing lead gen form flows, this position will drive the strategy for creative and advertising experimentation
- Creates a empowered and motivating environment that supports the ongoing training and development of our digital team
- Creative thinking in product development + business
- Strong knowledge of marketing communications principles
- Team leadership, motivation, coaching and development
- Effective project and program management
- 8 years marketing experience with at least 3 years in management position
- Demonstrated ability to manage often outsourced marketing activities (Ad production, PR, product identity systems, websites )
Global Marketing Job Description
- Ensure prepaid product related communication has a professional consistent approach across all products including product guides, presentations, terms and conditions
- Lead creation of annual Global Marketing Plan
- Capturing opportunities by crafting and executing winning strategies and tactics for both internal and external marketing campaigns
- Assisting in preparing proposals by developing themes and discriminators
- Reviewing technical proposal documentation including the statement of work, costs and solutions
- Interfacing directly with customers and decision makers to develop and optimize the business case for new products, technologies and services
- Leveraging company resources to support customer commitments, gain a competitive advantage and foster business growth
- Implement testing methodologies to improve conversion rates (content, email templates, landing pages, offers, ) optimize campaign results, and measure the relative impact of various tactics, messages, and media
- Leading the overall marketing strategy and planning for THE OUTNET.COM top deliver overall business strategy and five year plan
- Prioritise our target markets to expand our global presence and maintain our global lead by delivering localised online and offline geographic strategies that adhere to our brand strategy and resonates locally in key markets
- Must have worked at an apparel company in a Marketing role
- MBA plus experience in a wholesale and e-commerce environment preferred
- Experience in medical education and medical marketing preferred
- Lead the team responsible for all marketing strategy, brand planning, marketing investments and brand P&L
- Strong collaboration with New Product Planning Leader to provide commercial insights to into lifecycle management and late stage pipeline decisions, drive Target product Profile
- Successful candidate should have at least 6 years industry experience with 4+ years of marketing/equivalent experience, strong preference for 2-3 years in breast cancer, both in Global, Regional and/or Affiliate roles