Marketing Manager, SMB Job Description
Marketing manager, SMB
provides guidance and Best Practices for Demand generation: Develop the strategy and manage the marketing programs that drive demand.
Marketing Manager, SMB Duties & Responsibilities
To write an effective marketing manager, SMB job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing manager, SMB job description templates that you can modify and use.
Sample responsibilities for this position include:
Own the development, optimization and marketing plan for demand generation campaigns for the SMB market in the North America region
Work with global campaign development team to optimize global SMB demand generation campaigns to meet Americas sales and channel requirements
Collaborate with market services agencies and channel organization to execute lead and demand generation campaigns
Lead the WW SMB Marketing Strategy, get buy in for the strategy across the organization, including senior executives and then land execution worldwide
Define business priorities that address customer needs, analyze the market opportunity, and understand the competition and create a marketing mix that drives business results
Drive Revenue Marketing
Track return on marketing investment through closed-loop marketing, digital tagging technologies and other tools
Manage campaign lead routing
Influencing US SMB revenue and market share growth by working collaboratively to develop innovative marketing solutions for engaging, enabling and motivating SMB partners
Developing and executing partner targeting and recruit strategy
Marketing Manager, SMB Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Marketing Manager, SMB
Typically a job would require a certain level of education.
Employers hiring for the marketing manager, SMB job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Economics, Engineering, Business, MBA, Statistics, Communications, Technology, Business/Administration, Finance
Skills for Marketing Manager, SMB
Desired skills for marketing manager, SMB include:
B2B customer sales cycle and how to identify opportunities to maximize demand creation
Marketing best practices
Pipeline contribution and sales opportunity acceleration
Proficiently guide the team regarding approach
Various market stages
Best practices in B2B marketing
CM/JVM ecosystem partners
Demand generation
Development models and business dynamics
End computing technology and the IT ecosystem
Desired experience for marketing manager, SMB includes:
Drive and report performance metrics to maximise ROI
Play a broader role in the UK Marketing team, contributing to best practice and team development
Support additional projects as required to drive growth from our merchant base
We are looking for a candidate that is highly motivated and results driven with the ability to think strategically about the business, strong analytical skills and can envision a multi-year plan
Proven leadership ability, managing senior teams to deliver global results (+5 years management experience)
Deep Digital, Social, Mobile, Advertising, PR and content marketing experience
Marketing Manager, SMB Examples
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Marketing Manager, SMB Job Description
Job Description Example
Our company is looking for a marketing manager, SMB. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing manager, SMB
- Performing marketing analysis to measure ROMI and identify opportunities for growing partner capacity to drive sales growth against SMB sales targets
- Incorporating scalability and simplicity in to all your marketing
- Maintaining clear and consistent communication across a broad array of internal and external stakeholders
- Continuously track and monitor offer/campaign/creative effectiveness
- Lead cross functional efforts across multiple sales and marketing channels (email, paid advertising, events, online merchandising) to ensure flawless execution of targeted lead generation programs
- Leverage key SMB segment insights and messaging strategy to lead creation of new SMB content and events to fuel lead generation
- Provide rapid insight and visibility into what drives business results back to cross functional and leadership teams
- Drive the development of the end-to-end marketing program and campaign planning for SMB marketing (program planning, campaign management, tactical execution, promotions, and collaboration with executive, alliance and operational stakeholders)
- Deliver breakthrough ideas, innovation and leadership in our go-to-market strategy for net-new business via all relevant mediums and channels
- Oversee the management and maintenance of all SMB campaigns, events and content in Australia/New Zealand
Qualifications for marketing manager, SMB
- Data driven mindset with a degree in a quantitative discipline
- Experience analyzing large, multi-dimensional data sets and synthesizing insights into actionable solutions
- Exceptional communication skills and strong project management skills to influence cross-functional teams
- Fluent in SQL and a statistical programming language like R or Python, and visualization tools such as Tableau
- Strong collaborative teaming and consensus building abilities proficiency in cross-discipline cooperation
- Strong marketing communications skills
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Marketing Manager, SMB Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of marketing manager, SMB. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing manager, SMB
- Improve and apply processes and best practices to ensure program success, making programs globally visible and available, measure outcomes and manage budgets to maximize impact
- Publish frequent campaign scorecards to share performance trends with key stakeholders
- Collaborate with country and regional marketing stakeholders to gain input into the program strategy, campaign approach, creative direction and impact measurement (goals/performance)
- Have the capability to orchestrate, negotiate, prioritize and manage project deliverables with other members of the marketing organization as needed
- Develop SMB events strategy
- Manage customer and prospect facing events for the SMB Team
- Create and coordinate event logistics documentation, show-flows where appropriate, event timelines, speaker and executive communications, budgets and other critical materials
- The AEPMM should be flexible with travel and want to contribute to the success of an event doing whatever it takes
- Willingness to go the extra mile to help create and close SMB pipeline
- Own the Sales Representative -Marketing relationship, acting as a partner with that team to create a strong SMB programs
Qualifications for marketing manager, SMB
- Proven ability to design, develop and execute integrated channel marketing initiatives
- Proven ability to think long term about business needs and opportunities through data analysis, industry studies and technology trends
- Demonstrated ability to craft clear and targeted value propositions
- Demonstrated ability to drive business results through collaboration and influence in a cross-functional environment
- Demonstrated ability and desire to build AND execute channel strategy
- Positive, “can do” attitude with a passion to drive and measure business results
3
Marketing Manager, SMB Job Description
Job Description Example
Our company is growing rapidly and is looking for a marketing manager, SMB. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing manager, SMB
- Support telemarketing and telesales training programs to keep in sync with the latest marketing programs, product launches and other initiative
- Identify and align cross-organizational and/or cross-region marketing plan to drive consistent SMB message and execution
- Secure successful follow-up of SMB leads by channel partners through incentives, promotions and motivational programs
- Collect and analyze marketing results from multiple analytics dashboards, to drive continuous improvement
- Leverage best practices for digital creativity
- Develop, maintain and communicate online campaign calendars for all targets, products, offers and geographic areas
- Partner with relevant business functions, the field and external vendors to determine targets and schedules
- Work with North America SMB & CX Sales to translate business goals and objectives from marketing plans into compelling event strategies and plans that deliver engagement, leads, pipeline and revenue
- Work with the corporate and integrated marketing team to ensure world-class quality event assets are produced including web content, marketing campaign assets and offers, emails, ads, graphics, webinars, videos
- Communicate on a frequent basis event plans and results to multiple sales organizations
Qualifications for marketing manager, SMB
- Oversee all SMB content to ensure content is relevant and up to date and channels and formats are optimised
- Become a key member of cross functional teams to create and deliver robust content marketing plans through to execution
- Demonstrate outstanding communication skills and be comfortable interacting with senior leaders and virtual teams internally and externally
- 2-5 years of experience in marketing, with specific experience in small business/consumer technology-driven brands and/or web/software applications
- Proven experience leading marketing strategy development with experience in lifecycle marketing and driving upsell/retention marketing a plus
- Excellent written, presentation and organizational skills
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Marketing Manager, SMB Job Description
Job Description Example
Our company is growing rapidly and is hiring for a marketing manager, SMB. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing manager, SMB
- Leverage category expertise and content roadmaps from the Category Management and device teams, lead integrated marketing plans and execution across all key partners to drive shared KPIs/goals
- Define audience-specific lifecycle marketing approaches, leveraging existing surfaces, while also ramping up new channels to reach our store customers with relevant, targeted offers and communications to drive repeat visits and purchases from store
- In partnership with Product Marketing team, develop customer messaging to inform Marketing Communications Brief, PR Plans, Channel/Category Plans, Regional Marketing Plans and Partner co-marketing plans
- Partner effectively with Product Marketing, Merchandising and Engineering to prioritize and evangelize the capabilities and experiences that we need to develop that will drive our business
- Develop audience learning plans and scorecards with benchmarks for growth and success, leading up to our org’s overall goal and vision
- Maintain solid relationships with key leaders, managing through difficult, ambiguous, sensitive and confidential information appropriately
- Creating and executing integrated marketing programs & strategies to support Corp Sales by working with SHI's Partner community and internal resources to develop scalable digital, physical and field marketing programs
- Build and manage a rich content/editorial calendar that attracts a qualified audience to SHI’s solutions and services (including SHI.com, blog posts, social media, webinars, email marketing)
- Grow new leads by converting site traffic and digital content traffic through calls-to-action, landing pages, and lead generation content
- Optimize our marketing automation and lead nurturing process through email, content, and social channels
Qualifications for marketing manager, SMB
- Minimum 6 years in a marketing role
- Proven commercial marketing experience
- Proven operational and program management skill
- Proven track record of effective, results oriented cross-team collaboration International /field experience a plus
- Excellent written and verbal communication skills with the ability perform in a cross-group environment
- 5-7 years marketing experience in a campaign manager or marketing manager capacity
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Marketing Manager, SMB Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of marketing manager, SMB. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing manager, SMB
- Establish closed-loop analytics with sales to understand how our marketing activity turns into customers and continually refine our process to convert customers
- Preparing and generating ROI reports and data analytics for partners and internal teams to help drive marketing efforts, track overall effectiveness of Corp Marketing activity, and measure business impact
- Coordinating and implementing marketing projects with responsibilities that include public relations, special events management, advertising and creating brand awareness
- Possess a strong understanding of SHI Corp goals specific partner goals to guide the approach of building marketing and sales enablement activities for Corp Sales
- Establish and maintain scalable processes that ensure best practices in campaign and lead management by working hand in hand with sales leadership
- Partner closely with sales leadership, campaigns, CSG, sales programs, and other internal groups to build programs and events from ideation, development, execution, and measurement
- Manage executive programs series (strategy/logistics/execution), sports marketing, hands-on product workshops, and thought leadership presentations both before and after events
- Communicate event logistics, metrics, and status with internal stakeholders
- Work with a cross-functional team of product managers, data scientists, designers, and engineers to build and launch products globally - from positioning & messaging, to go-to-market strategy, to launch-day execution
- Amp up our existing digital marketing channels (email, push, social) and test new channels to increase engagement with LinkedIn’s products, specifically among the small business audience
Qualifications for marketing manager, SMB
- Extensive background in developing and executing segment-focussed marketing campaigns
- Significant experience driving demand and pipeline for the programs
- Knowledge of small business market
- 5-7 years of professional work experience with at least 1-3 years in event management or project management
- Proficiency with Microsoft Office products and Google Drive
- Partner with Finance, Product and Marketing teams to represent the needs of SMBs internally to the organization