Marketing Operations Job Description
Marketing Operations Duties & Responsibilities
To write an effective marketing operations job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing operations job description templates that you can modify and use.
Sample responsibilities for this position include:
Marketing Operations Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Operations
List any licenses or certifications required by the position: PMP, FEMA, CRM, CFIA, CFA, CSM, IQ, CME, BI, RIAA
Education for Marketing Operations
Typically a job would require a certain level of education.
Employers hiring for the marketing operations job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, MBA, Education, Finance, Business/Administration, Management, Computer Science, Statistics
Skills for Marketing Operations
Desired skills for marketing operations include:
Desired experience for marketing operations includes:
Marketing Operations Examples
Marketing Operations Job Description
- Be responsible for vetting production capabilities of our agency partners
- Work to make recommendations as to whether or not additional Production Agency (or internal creative) support is needed (in instances where the agency of origin is not equipped)
- Build relationships with external digital agency partners for production needs and continue to evaluate and (potentially) activate hiring internal resources to become more self-sufficient in the digital production process
- Own day-to-day communications and escalations with all external production and ad serving affiliates in order to efficiently manage digital production and dynamic initiatives
- Effectively gather and communicate priorities to ensure teams are aligned and product road maps mirror internal needs
- Support product development and launches to ensure that the feedback loop is consistent
- Partner with Ad Technology team to identify needs that will increase scale and efficiency
- Extensive reporting on bi-weekly forecasting and forecast versus actuals
- Frequent meetings with internal marketing stakeholders to resolve their needs and support decision making
- Process purchase orders, invoices and check requests
- Able to work independently and proactively, identifying issues and raising them to management, offering potential solutions
- 8+ years of marketing experience, preferably within the Entertainment industry (network, game publisher or studio environment)
- Has managed a team in a fast paced environment
- University Degree, Post Graduate qualifications preferred
- Expert knowledge of marketing workflows and demonstrable experience with vendors to establish best practices
- Minimum of two years’ experience in similar role within the live entertainment or digital media industries is preferred
Marketing Operations Job Description
- Maintain approval chains
- Maintain user access to shared drives
- Maintain department business continuity plan
- Complete department MCRP/CF and Business Application (BA)
- Coordinate quarterly department meetings
- Act as time card administrator
- Be responsible for the rate at which we can scale ABM
- Be accountable for developing and implementing the right processes for ABM
- Partner and coordinate directly with our Operating team, Sales, and Sales Ops to stand up the right, integrated plans and processes that lead us to the future
- Aggregates XFINITY mobile plans across marketing leads
- Understanding and interest in the business side of music
- Must be able to stand, walk, and reach with hands and arms to move materials
- 2+ years’ experience as a product or program manager in a business technology function/team
- Self-starter, ambitious, and passionate about traversing unchartered waters in delivering innovative business solutions
- Demonstrable passion for business technology with ability to engage in a deep conversation on the similarities and differences between core platform engineering/tech and business tech
- Demonstrable passion for using modern CRM/marketing automation technologies to grow user acquisition, engagement, retention, and revenue
Marketing Operations Job Description
- Assist in the management of data quality within Marketo and Salesforce.com
- Work with marketing leaders to define cross-channel marketing initiatives aligned to global demand generation strategy and align Marketo programs to meet defined goals
- Develop and produce dashboards to provide visibility across marketing activities
- Develop & Optimize Procedures
- Product Improvement
- Work with global Product Marketing team to manage and analyze leads resulting from campaigns and events
- Create and maintain consistent campaign reporting and dashboards in Pardot, CRM, and Salesforce
- Manage relationships with vendors - troubleshoot issues AP, Infosys, iChase, P-Card and Sector queries
- Coordinate annual dealer recognition trip, semi-annual dealer meetings and annual golf tournament including
- Manage, direct and coordinate segments of the business day-to-day operations
- Demonstrable passion to continually learn and expand hands on technical skills
- Executive management skills, ability to collaborate with, provide feedback to, and influence executive teams and individuals
- 3-5 years of project management experience with an online company
- Display strong management capability, particularly to manage remotely
- Ability to use outstanding written, verbal, organizational, and planning skills to keep teams on track across multiple office with several seasons of work simultaneously
- Demonstrated risk management/resolution, decision-making, and project tracking abilities BA or equivalent
Marketing Operations Job Description
- Focuse mainly on the management and implementation of operational objectives that help achieve long-term organization strategy
- Business operation (ensure company policy compliance, ensure forecast accuracy & on-time renewal)
- Distributor & Channel management (policy, due diligence, performance measurements)
- Ability to work under s deadline, to multitask and complete administrative tasks meticulously
- Bachelor's degree in business administration, finance, marketing, or similar discipline
- Familiarity and/or experience with website content management, digital asset management systems and web publication procedures will be advantageous
- Ownership for building and optimizing our marketing database to ensure our continued ability to execute broad and highly targeted demand generation programs and campaigns
- Pull list segments for all email campaigns with varying degrees of filtering and suppression complexity
- Ensure seamless operation of our automated Job Function assignment program in Eloqua and the underlying keyword table
- Support Program Managers with campaign setup
- Advanced skills in MS Office applications, especially Excel (ex
- Strategic problem solver with ability to work effectively in fast-paced environment
- Ability to prioritize multiple projects and tasks on tight timelines is required
- At least 5 years of ad agency experience
- 5+ years of leadership experience in Marketing
- Demonstrated experience and success with driving cross-functional programs in a matrix reporting structure
Marketing Operations Job Description
- Perform quarterly analysis of contact coverage for key Job Functions at target accounts/verticals
- Track, measure and report on database improvements and segment growth trends (Job Functions, Job Levels, verticals)
- Build the foundation required to market to customers vs
- Identify trends, best practices and technologies to continually improve database quality and utility
- Develop and manage an email marketing process and calendar to optimize communication frequency with customers and prospects
- Execute email sends timely and flawlessly
- Develop Salesforce.com reporting to closely monitor sales follow-up related to tasks and alerts triggered by marketing activities
- Manage and optimize Google AdWords pay-per-click campaigns
- Assist with marketing department organizational tasks as needed (scheduling meetings, rooms, food, calendars)
- Scope, create, and test global nurture programs with Marketing Operations manager that align content offers to the buyer’s journey
- Advise on installed base customer interactions and email promotions based on analytical insights
- Work with Corporate and other key resources to develop best practices related to CRM and lead generation (SFDC)
- Work closely with Sales to execute processes related to identifying prospects, scoring opportunities and driving conversion
- Experience in retail merchandise planning or retail financial planninga plus
- Comfortable in a fast-paced environment with flexibility to reprioritize on the fly
- Bachelor's degree required with a concentration in business/marketing or similar