Marketing Operations Manager Job Description
Marketing operations manager
provides reporting on key email, social and online advertising metrics to help the Director of Marketing set strategies.
Marketing Operations Manager Duties & Responsibilities
To write an effective marketing operations manager job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing operations manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Manage key marketing data feeds and integrations with our Martech tools (Marketo,Eloqua, Salesforce, Domo )
Build and manage key marketing integrations - salesforce.com, Brainshark, web site tools, third party marketing cloud solutions
Work collaboratively with marketing team in strategically aligning marketing plans and strategies
Closely work with product marketing and marketing communications teams to accurately implement and test programs and campaigns
Collaborate with marketing to implement campaign forms, landing pages, emails, remarketing ads, and other technical integrations critical to the marketing engine
Architect, implement, manage and continuously improve marketing technologies to enable the Appstore marketing team to achieve its goals
Manage the marketing technology stack including selecting solutions, integrating them into existing systems and processes, and training the marketing team to use them
Configure, operate, and integrate in-house and external marketing technologies such as Marketo, Tune, Facebook APIs
Support country marketing leaders, cascading global strategies, with focus in countries that are reporting, dotted line, to Marketing Excellence
Project manage asset/content creation process for brand marketing content & sales tool deliverables– media kits, sell sheets, editorial franchises, events, products, demographics , presentations, etc
Marketing Operations Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Operations Manager
List any licenses or certifications required by the position: PMP, CRM, IAB, MCE, SFDC, PMI, PMO, IAPP, CIPP, CIPM
Education for Marketing Operations Manager
Typically a job would require a certain level of education.
Employers hiring for the marketing operations manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, Education, MBA, Management, Advertising, Finance, Computer Science, Business/Administration
Skills for Marketing Operations Manager
Desired skills for marketing operations manager include:
Marketo
SQL
HTML
Excel
Marketing automation systems
Salesforce
CAN-SPAM
Email and digital marketing strategies and technology understanding key metrics and reporting
Marketing
Metrics
Desired experience for marketing operations manager includes:
A sound knowledge of Data Protection regulations
Comfortable doing financial and budgetary analysis
Possess a keen analytical mind, with strength in detail and accuracy
Ability to plan longer term but with a mindset to adjust to take advantage of short term/unforeseen opportunities
Eloqua/SFDC knowledge will be preferred
Drive and effectively organize/execute major BU milestone meetings
Marketing Operations Manager Examples
1
Marketing Operations Manager Job Description
Job Description Example
Our company is searching for experienced candidates for the position of marketing operations manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing operations manager
- Manage cross-functional alignment of marketing processes / roles & responsibility for strategy & planning, creative direction, product marketing, innovation, design, product operations, concept-to-consumer, brand management, markets
- Managing technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on the complete sales funnel
- Creating and maintaining metrics reports on marketing and sales activities and effectiveness and business impact
- Collaborate with the Web team to develop and execute a Marketo form strategy, ensure we leverage all available website data and activity in Marketo to maximize opportunities for personalization and nurture programs
- Maintain knowledge of industry best practices and emerging trends in retail marketing and marketing operations
- Owning the brand marketing calendar communication across all levels of the organization including milestone status, potential risks, decisions made, process updates
- Manages OAPro (On-Air Promotions project management and work order software) and FOX Media Cloud (serves as a promo library and also as a delivery system to TOC and FOX affiliates) for the Marketing Operations department
- Support the process for the timely management of marketing leads, lead flow and lead handover to Sales teams
- Deliver weekly business metrics, pipeline contribution, actual vs
- Analyzing marketing and sales data to develop insights and make recommendations on areas for optimization
Qualifications for marketing operations manager
- Expert in MS Excel with ability to turn data into a story
- Requires a Bachelor’s degree in finance, marketing or a related field
- 4 to 8 years of finance, marketing or related field experience with progressively more responsibility and a track record of results is required
- High proficiency in Excel (lookups, pivots, formulas) and facility with file formatting and manipulation
- First level Business degree qualification
- Will depend on the geography of the assigned position and business priorities (approx >30%)
2
Marketing Operations Manager Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of marketing operations manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing operations manager
- Advise on best practices and educate marketing peers with regard to marketing mix, multi-channel, optimization, automation capabilities, testing, and projected results
- Stay current with best practices and industry standards related to email - ensure spam compliance (CAN-SPAM) and data privacy regulations
- Primary lead for marketing forecasting and campaign planning and point of contact for cross-functional stakeholders
- Coordinate with Operations and Marketing team on forecasting and ideal campaign launch timing and sizing
- Assist with execution of marketing campaigns with the goal of Google Express growth, ensuring execution stays inside of set budget and delivers against forecasts
- Help marketing team understand results of campaigns and ideal next steps given performance
- Review, Analyze and evaluate ideas and opportunities to develop new capabilities or enhance existing capabilities to improve marketing effectiveness and execution, operational efficiency and team member engagement
- Collaborate with Marketing Operations Innovation leadership to develop and prioritize high value ideas to include in innovation and prototyping processes
- Develop portfolio and road-map recommendations for Marketing Operations & IT leadership to advance capabilities critical to market differentiation and managing risk in a competitive market
- Assist in driving the business review and planning cadence and managing the marketing scorecard by tracking results against KPIs
Qualifications for marketing operations manager
- Support resource planning on an annual, quarterly and project-by-project basis
- Deploy / adapt and embed globally-agreed processes and workflows in-region or create new processes and workflows for greatest efficiencies, following-through on seamless deployment
- Proficiency with Microsoft Office, including Excel required
- Overall knowledge of creative workflow, print and digital products
- Excellent composition/grammar
- 3-5 years work experience with relevant experience in email or marketing operations
3
Marketing Operations Manager Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of marketing operations manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing operations manager
- Manage technical aspects of key marketing systems (marketing automation, bFO CRM integration) used to generate, distribute, and report on leads
- Assist the Marketing Team in driving the marketing calendar
- Working with the industry and portfolio marketing leads, manage a rich content calendar that attracts a qualified audience to our digital content (including blog posts, whitepapers, ebooks, reports, webinars, infographics, videos)
- Create closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers
- Analyze and report on marketing and sales activities, effectiveness, and business impact and to develop insights and make recommendations on areas for optimization
- Identify and ensure projects on the marketing roadmap support business objectives
- Partner to Evolve Enterprise Wide Analytics Capabilities–represent marketing perspective in partnership with analytic groups across the organization to develop an appropriate operating model to manage and support cross channel analytics and strengthen cross-channel/enterprise knowledge and capabilities
- KPI and Dashboard Reporting- Gather and define the requirements for ongoing reporting working closely with the marketing leadership team
- Practice Ownership and Subject Matter Expertise- Maintain ongoing expertise on digital marketing technologies around targeting, advanced analytics & modeling, data visualization, ad-serving, data management, social monitoring, and search
- Ensure resource availability and allocation - liaise closely with multiple teams (Sales & Marketing, Groups & Corporate Travel, Digital Experience, Insights, Social & Content, IT Labs, Finance etc) in successfully delivering projects
Qualifications for marketing operations manager
- MBA and previous experience in retail and/or ecommerce
- Excellent operational skills with financial/business acumen and strategic mindset
- 6+ years of consumer marketing experience in high-technology consumer companies
- Superior communication, creativity, and analytical skills
- High attention to detail and proven ability to manage multiple, competing priorities simultaneously and managing projects across teams
- Experience with large scale web architectures including gathering requirements and working across a matrix organization to deliver results
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Marketing Operations Manager Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of marketing operations manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing operations manager
- Any other tasks allocated by the Marketing Operations Director
- Assists in the execution of marketing communications tactics, including internal meetings and communications, collateral (print and electronic), capabilities presentations, client communications, direct mail and advertising
- Support marketing leadership with planning & budgeting
- Review and improve all organizational processes and design to enable the delivery of marketing excellence and hence support the strategic priorities of the company
- Define, implement and own all marketing related reporting & analytics enabling continuous improvement
- Create a marketing insight centre of excellence to better understand clients and influencers
- Work closely with engineering, product marketing and creative team to create, test and launch campaigns in a timely manner
- Manage eSubscribers preference centers, Marketing Cloud asset libraries for dynamic content and targeted e-newsletters insuring compliance with internal data governance policies and external regulatory requirements
- Manage email templates and landing pages in collaboration with external and internal Creative Marketing agencies
- Manages projects for enhancing existing products and developing new products
Qualifications for marketing operations manager
- MS Excel and other MS office applications
- Proactive, energetic, and enthusiastic problem solver
- 3+ years of experience in a management, particularly in market analysis, business management, strategy, business development, or operations
- Strong analytical toolkit
- Marketing Operation Systems Ecosystem
- Advanced Salesforce knowledge, including reporting, points of integration
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Marketing Operations Manager Job Description
Job Description Example
Our company is hiring for a marketing operations manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing operations manager
- Manage campaigns and projects across our marketing impact teams and departments to ensure the successful delivery of marketing services
- Using your expertise in marketing and databases, you'll lead the team in making the maximum strategic use of Eloqua's marketing database
- Manage the development of opening presentations and other marketing deliverables and regional “toolkits” at all key seasonal milestone meetings
- Manage the planning and execution of two SF based, 50+ person global marketing summits and one 40+ person BE Summit (location rotates) per year
- Perform day-to-day marketing activities including email campaign, social media asset creation and web landing page set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns
- Support the on-boarding of new contacts and accounts for new hires into CRM from systems such as Outlook, Excel and LinkedIn
- Employ testing and tracking tools using A/B testing and leveraging services such as Google analytics to improve our e-mail and web marketing results
- Ensure compliance with CAN-SPAM, CASL and North American anti-spam regulations laws
- Help to define and implement our strategy for overall marketing analytics and dashboards
- Lead the 24/7 command center bridge to support the Market Ops teams and front-line
Qualifications for marketing operations manager
- Passion for process and continuous improvements
- BA/BS degree (ideally in Business, Finance, Marketing, and or similar)
- 3+ years of experience within a fast-paced team focusing on acquisition marketing or channel development
- Email campaign management and/or channel end user experience
- Collect market intelligence, business insights and Key Performance Indicators to assess, diagnose and develop in-depth understanding business results
- Exhibit strong operational rigor, establishing clear success metrics of engagement & growth and delivers solid fact based analysis needed to capture growth opportunities