Marketing Project Manager Job Description
Marketing Project Manager Duties & Responsibilities
To write an effective marketing project manager job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing project manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Marketing Project Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Project Manager
List any licenses or certifications required by the position: PMP, PMI, II, PRINCE, CSM, ACP, MPM, SCRUM, GOLD, PMO
Education for Marketing Project Manager
Typically a job would require a certain level of education.
Employers hiring for the marketing project manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Communications, Business, Education, Advertising, Project Management, Business/Administration, Journalism, Management, English
Skills for Marketing Project Manager
Desired skills for marketing project manager include:
Desired experience for marketing project manager includes:
Marketing Project Manager Examples
Marketing Project Manager Job Description
- Provides ongoing support to Program Management Office
- Develop process on marketing activations and creative executions
- Manage scheduling/calendar of all executions
- Create accountability for all parties involved
- Collaborate, contribute to the overall GTM process
- Work closely with product teams to drive focus and manage timelines
- Manage 3rd party partners, agencies, printers, contractors
- Work closely with product teams to mitigate the asks
- Lead and drive calendar
- Develop ownership and implement on line project management
- Interest in developing program management proficiencies
- Marketing and Brand knowledge
- Social media savvy (LinkedIn, Twitter, Facebook, Paid-Search, SEO, SEM)
- Provide project status reports to external stakeholders and attend calls/meetings when appropriate (storyboard and demo reviews, data report walkthroughs )
- Ideally exposed to project management tools and processes
- 2 to 4 years of project management experience – bonus points for agency or internal marketing department experience
Marketing Project Manager Job Description
- Be meticulous and deliver error-free results
- Work with marketing managers and Strategic Analytics team on campaign implementation
- Management of multiple projects throughout the year with the primary focus on Golden Road curated events in the Home Market (329 Day, LA COM, GRB Street Fest, Michelada Contest, Wolf Pack Event Project)
- Prepare, communicate and execute GRB Immersion Experience with Key Wholesale personnel
- Largest scale event annually will be the number 1 priority
- Collaborate with the HE, GRB PR Agency, Social Media Content Coordinator and GRB Trade Marketing to ensure penetration into multiple media channels driving awareness of curated events though out the year
- Develop an E-Commerce plan for consumer goods (development of website to sell additional GRB merchandise and work with the disruptive growth group to ensure all beer ordering Applications with a focus on GRB)
- Develop internal GRB/ABI facing education and ensure they are integrated into the ABI craft Apps used throughout the US
- Adhere to and manage position specific budget, along with the project specific budgets
- Conduct ROI analysis by project and complete ROI analysis within 30 days of executed project
- 5+ years of project management experience either within a large consumer based company or an advertising agency
- Must be proficient acting in and leading integrated process teams, coordinating and communicating to multiple stake-holders
- Experience within a startup, high tech environment is preferred
- High degree of confidence, strong, effective communication skills
- Must understand business goals, be able to run multi-campaign and project programs, and measure social media impacts against business objectives
- Ability to work across several projects simultaneously
Marketing Project Manager Job Description
- Plan, design, manage and execute projects to ensure delivery
- Leverage problem solving skills to ensure projects deliver on intent and maintain key project documentation
- Identify and implement improvements that streamline business process
- Demonstrate outstanding and effective communication and partnership skills which are essential for interacting and communicating with key stakeholders across all levels to manage, inform, and influence outcomes
- Monitor competitor business intelligence and stay current with industry business and technical trends
- Create and manage multiple budgets, ensuring objectives are achieved on time and within budget
- Lead and manage the implementation of marketing projects, which includes resource and project planning, execution and status updates
- Possess knowledge of all aspects of the departments marketing business and technical infrastructure
- Create reports, analyzes data and communicates findings for marketing programs
- Work with vendors to research marketing concepts and execute programs
- Multitasking and organizational talent
- A mastery of Microsoft Office
- An appreciation of visual design principles for effective communication
- Experience working with Campaign Management Tools such as SAS Customer Intelligence Studio (preferred)
- Understands marketing processes involved in campaign management
- You have at least 5-7 years of experience as a Project Management / Account manager
Marketing Project Manager Job Description
- Participating in strategy sessions with Marketing and Communications leadership and fee-earners as required
- Coordinating and overseeing edits and content updates as required – reviewing with fee-earners, Marketing Managers and/or Marketing Directors, and Research
- Liaising with Marketing Manager to finalize creative pitch and/or proposal for distribution
- Working with Marketing Manager to accurately track project in approved technology, capturing all pertinent material
- Write pitches and/or proposals
- Define roles and responsibilities for creative team members on a project basis
- Facilitate all cross-functional sign-offs
- Develop and drive optimization of high volume production schedule for multi-disciplinary creative team within an AGILE Scrum environment to ensure marketing deliverables meet strategic goals, product specifications, stakeholder requirements, quality standards, are delivered on-schedule and within budget
- Manage a large portfolio of complex projects within tight deadlines
- Coordinate and facilitate project planning meetings and stakeholder meetings
- College degree in business, marketing, public relations, communications or related field is preferred
- Five or more years of progressively more responsible project management marketing experience (or the equivalent)
- Experience working in consumer Financial Services direct marketing campaign management a plus
- 3 - 5 years' in marketing and brand management
- Can conform to shifting priorities and has ability to positively deal with ambiguity and change
- A strong desire to work with a Global Brand and enthusiasm!
Marketing Project Manager Job Description
- Manage a variety of digital projects and programs from inception to completion, including definition of project scope, steps to delivery and project budget
- Collaborate with internal customers and partners (IT, ecommerce, product marketing, sales, ) to gather content and business requirements for a variety of projects published via digital marketing channels (social media, email campaigns, web site)
- Identifies risk associated with project time, target and budget
- Develops options and recommendations to avert or mitigate identified risk
- Oversees Production Manager in sourcing and managing optimal outside photographic, print and production vendors
- Develops annual calendar overview of creative workflow
- Adheres to company standards to deliver error-free projects
- Act as project manager for the content team’s role in large cross-functional projects, for various content team projects
- Develop Implementation Plans that effectively control project implementation and post-project completion
- Ensure delivery of samples of completed projects to job owner, Director of Visual Branding, production manager and designer
- Minimum of five (5) years of experience in marketing and/or advertising
- Excellent organizational skills, the ability to pay close attention to detail
- Prior copywriting and proofreading skills preferred
- Advanced in MS Office Suite
- Must have experience working within CRM systems
- Minimum 2-3 years project management experience in a Marketing/Creative department