Marketing Specialist Job Description
Marketing Specialist Duties & Responsibilities
To write an effective marketing specialist job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing specialist job description templates that you can modify and use.
Sample responsibilities for this position include:
Marketing Specialist Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Specialist
List any licenses or certifications required by the position: SFDC, PMP, II, ADMIN, VOC, RT, AOR, BASIC, PMO, ABM
Education for Marketing Specialist
Typically a job would require a certain level of education.
Employers hiring for the marketing specialist job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Associate Degree in Marketing, Communications, Business, Education, Journalism, Advertising, Communication, Management, Business/Administration, Public Relations
Skills for Marketing Specialist
Desired skills for marketing specialist include:
Desired experience for marketing specialist includes:
Marketing Specialist Examples
Marketing Specialist Job Description
- Represent the North American marketing department as needed in meetings with the Latin American marketing teams
- Manage flow of professional promotional materials through internal bi weekly cross-functional Global Review Committee (GRC)
- Build and maintain schedule of review meetings
- Receive and distribute review materials via electronic workflow system and prepare meeting agendas
- Ensure review committee time is used efficiently
- Record changes on review materials in live GRC meetings via tracking system
- Ensure "final approval" on promotional materials post-GRC is recorded
- Review/proofread printer proofs
- In partnership with marketing colleague, facilitate live GRC meetings with the goal of bringing the group to consensus
- Work with outside advertising agencies on day-to-day operations of materials
- Work with enthusiasm and initiative!
- Fluent in English and Spanish (knowledge of Brazilian Portuguese a plus)
- Knowledge of Brazilian business practices and retail landscape (Ideal candidate will have spent time living and working Brazil at some point)
- Interest in marketing and video games a plus
- Clarify, review, and reconcile GRC comments into promotional materials
- Solicit feedback/provide recommendations for improving GRC effectiveness
Marketing Specialist Job Description
- Manage and execute marketing plans for a Trade Program across multiple brands
- Be the trade program marketing liaison with the call center to ensure program accuracy, customer satisfaction and program success
- Involve the CS Director where appropriate and needed to resolve, communicate and understand complex or delicate business and/or customer needs
- Maintain and utilize sales database and provide reporting
- Interface with trade customers to identify product needs, program enhancements & marketing efforts
- Coordinate the content, messaging, design and production of e-mail, direct mail, website content, print ads and trade shows with internal team members and external vendors
- Coordinating the needs of business stakeholders & marketing department initiatives as it relates to the trade program
- Manage and track deadlines, performance, budget and program ROI
- Coordinates and monitors all approved marketing projects to assure project effectiveness and timeliness
- Effectively support brand manager to manage 3rd party agencies and suppliers, actively engage and work with cross-functional teams
- Digital marketing and digital production skills
- 1-2 years of related experience with Direct Event mgmt experience in conjunction with the execution of Marketing initiatives
- Self-motivated and able to work independently with cross-functional teams
- Support content and social media strategy for B2B marketing
- Thinking and reasoning
- Working independently and within different teams
Marketing Specialist Job Description
- Assist in development of quarterly company e-newsletters (writing, editing and layout)
- Weekly and monthly reporting where applicable assigned by the Sr
- Track the course of marketing initiatives
- Maintain up to date knowledge of marketing products, services tools and trends
- Interacts with the marketing team to ensure effective and efficient implementation of the communication/ message (advertising, web site, technology shows, ) that is consistent with group identity
- Assist in the development, implementation, and analysis of online acquisition and lead campaigns, including text, display, retargeting, and video ads in Google, Bing, Yahoo, Facebook, YouTube, and other platforms
- Plan, implement, analyze, and optimize lead and prospect marketing email campaigns
- Support affiliate and third party marketing efforts, including planning, tracking, analysis, and improvements of current program
- Support traditional offline (TV and radio) media planning, tracking, and optimization
- Support social media efforts as needed
- Ability to listen and communicate effectively the ability to read, analyze and interpret verbal and written requests and directions
- Must have the ability to compose letters, memos, emails, presentations and other written documentation clearly and concisely
- Undegraduate degree in Marketing or Business
- Motivated and with the ability to self-manage and interpersonal / communications skills
- Must be a team player who is able to work with multiple teams and able to ensure that campaign deadline are met
- Passion for and knowledge of online game products and industry technologies, future trends, and direction
Marketing Specialist Job Description
- Maintaining professional image and attitude, acting consistently as a representative of the firm while juggling a number of projects and initiatives
- Demonstrating regular, predictable, and timely attendance
- Recommending improvements to work methods or procedures/administrative problems
- Demonstrating initiative, resourcefulness and creativity
- Identify, design and champion innovative ways to provide the benefits of account onboarding on a large scale
- Execute promotional marketing plans and duties for the Lubricants division
- Under the direction of the Marketing Supervisor, develop product packaging, labels and collateral materials (print and digital) for both branded and private label product lines
- Evaluate and maintain print collateral and marketing tool inventories across all platforms to ensure lubricants sales team needs are met
- Work closely with agencies to develop and manage advertising and packaging strategies and tactics
- Manage review of marketing program credit submissions and issue approval of marketing program credits, in accordance with outlined annual marketing program guidelines
- Bachelors or Associates Degree in Marketing, Advertising, or Communications
- Must have strong business writing abilities
- Must be able to effectively work on multiple projects simultaneously
- Basic knowledge of files/images management (PDF, jpeg, tiff, eps)
- Proven work experience in display/search advertising, preferably in account management
- Experience with online tracking tools like Baidu Analytics
Marketing Specialist Job Description
- Define advertising objectives, recommend choice of media, and allocate resources so advertising campaigns are effective
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising)
- Collaborate with marketing and other professionals to lead brand awareness and marketing efforts
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, Web )
- Aid in targeting sales team efforts toward highest potential targets
- Cooperating with Senior Brand Manager, to launch and manage one of key products under supervision
- Manage online content and co-created offline content of communication strategy
- Preparing marketing materials in cooperation with advertising agency
- Responsible for end-consumer communication (patients)
- Coordinating presence on conferences, end-consumer conventions and other relevant events
- Experience in providing marketing leadership advice, support and mentoring practices to support business operations
- Adaptable and well organised with a practical minded approach and the ability to work on multiple tasks and to tight deadlines
- Experienced in delivering marketing strategies, building commercial relationships and client relationships by participating in area and global marketing events
- Proven experience and knowledge of effective and timely management of budgets and financial processes relating to various project including budget setting, prioritising, delegating and monitoring of resource and project activities
- Knowledge of applicable IT and digital technologies
- Fliuent in English, and with a professional marketing experience abroad in an international company