Email Marketing Specialist Job Description
Email marketing specialist
provides strategic guidance and recommendations on improving email deliverability and recipient engagement, improving program performance, best practices.
Email Marketing Specialist Duties & Responsibilities
To write an effective email marketing specialist job description, begin by listing detailed duties, responsibilities and expectations. We have included email marketing specialist job description templates that you can modify and use.
Sample responsibilities for this position include:
Process requests for HTML development which includes coding HTML templates, documentation, troubleshooting code and performing rendering test
Maintain email best practices including browser/client compatibility, appearance of subject lines, use of images
Build and execute Email campaigns, including list building, segmentation analysis, browser and ISP testing and Email publishing
Perform pre and post campaign analysis on multiple campaign attributes including audience segmentation, email versioning, subject lines…etc
Establish and build relationships with all stakeholders including marketing, merchandising, creative, copy
Works closely with copy writers and design to execute programs
Assist the Email Marketing Manager to develop an email marketing campaign strategy with specific timing, themes, and offers to communicate relevant messages, while balancing the needs of multiple sales channels and strategic initiatives
Coordinate email and web marketing plans among the company's customer service team to provide a seamless multi-channel experience for customers
Ensure timely execution of email campaigns which involves coordinating with various areas of the Planning, Merchandising and Design departments
Complete final test and QA on all emails for compatibility with web browsers and email clients
Email Marketing Specialist Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Email Marketing Specialist
List any licenses or certifications required by the position: SFMC, DMA
Education for Email Marketing Specialist
Typically a job would require a certain level of education.
Employers hiring for the email marketing specialist job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Communications, Education, Advertising, Computer Science, Technology, Communication, Journalism, Technical
Skills for Email Marketing Specialist
Desired skills for email marketing specialist include:
HTML
Segmentation
Dynamic content
HTML and CSS
Testing methodologies
Deliverability
Email best practices
CSS
HTML/CSS
Best practices for email creative
Desired experience for email marketing specialist includes:
Deep knowledge of email marketing techniques, services and technologies
Knowledge of online advertising and marketing, including email marketing and web development
Must be self-motivated with an ability to work in a team-based environment under limited supervision
Must have experience conceptualizing campaigns, measuring their effectiveness and making changes to improve that effectiveness
4 year degree from an accredited college or university in a business related field
A comparable combination of education/experience and/or training will be considered equivalent to the education listed above
Email Marketing Specialist Examples
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Email Marketing Specialist Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of email marketing specialist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for email marketing specialist
- Support corporate email campaigns, manage editorial calendars develop content for email and social channels
- Conduct A/B testing to optimize email campaign performance
- Reporting and analysis, analyze metrics and identify areas of opportunity
- Interface with mobile marketing initiatives to drive direct touch
- Work with stakeholders to define and develop content for mobile apps
- Support the promotion and marketing of our corporate mobile apps
- Support the Campaign manager in the total end to end process of email/campaign creation
- Intake, approval and routing of all Higher Education project requests coming into our team via Basecamp and Robohead platforms
- Work with Analytics, SEO/PPC and Web teams to collate performance metrics
- Create, schedule and deploy email campaigns – including copywriting for emails – for Golf Advisor, Golf Channel Am Tour, and World Long Drive Championship
Qualifications for email marketing specialist
- 2 – 3 years online marketing-specific experience with a minimum 1 year demonstrated success in email marketing from concept to completion
- Expert knowledge of Silverpop, Cheetahmail, YesMail, ExactTarget, Eloqua or other top tier email marketing/CRM
- Competency in Adobe Creative Suite with ability to create award-winning email designs
- Localization experience preferred (ability to work across multiple languages)
- 2+ years of experience in E-Commerce with primary focus on email marketing campaigns to build/direct consumer sales
- University degree qualified plus commensurate experience to possess the above expertise
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Email Marketing Specialist Job Description
Job Description Example
Our growing company is looking to fill the role of email marketing specialist. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for email marketing specialist
- Leverage email marketing tools to develop engaging outbound customer communication strategies that increase Delivery efficiency and inspire action from customers
- Manage creation and execution of Delivery email campaigns that deliver against business goals for assigned work streams
- Develop new email templates and testing strategies that deliver against ROI targets through a highly segmented customer base
- Contribute to comprehensive testing and reporting matrix that accurately assesses delivery and performance of email campaigns
- Maintain and ensure high levels of data hygiene and integrity
- Run reports and prepare analyses for Delivery email programs or proposals using our CRM tool and Excel
- Work with cross-functional teams to develop advanced email tools
- Generate, analyze, and interpret data for email campaigns, direct marketing campaigns and social media campaigns
- Build landing pages and forms for data acquisition where necessary
- Provide campaign and process improvements gleaned from campaign data and testing including A/B testing and multivariate testing on current offer language, creative, and subject lines
Qualifications for email marketing specialist
- Experience with CRM and Marketing Cloud platforms - ideally, the Salesforce Marketing Cloud
- Experience with email platforms (Salesforce Marketing Cloud/ExactTarget preferred)
- Proficiency with MS Office (Excel, Word, Outlook) required, Dreamweaver, Omniture & Google Analytics
- A Bachelor’s Degree in Marketing, Technology or related field
- Business/Marketing degree required
- Prior experience working with email service providers (such as Exact Target, Responsys)
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Email Marketing Specialist Job Description
Job Description Example
Our growing company is looking to fill the role of email marketing specialist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for email marketing specialist
- Manage strategy behind email marketing initiatives, ensuring email campaigns drive business
- Create content for targeted, relevant and compelling email communications for campus enrollment and other campus revenue centers
- Design and update e-mail templates and manage the email delivery process and timelines
- Monitor, test, analyze and report on email marketing initiatives
- Support marketing team in the execution of other digital marketing programs across a variety of platforms
- Improve upon existing email workflow processes in planning, testing, execution, and reporting on email activities
- Maintain daily production, scheduling and execution of email campaign setups, including final testing of email assets
- Ensure proper tests are carried out for respective email clients, web browsers, and mobile
- Manage email vendor and partner relationship
- Work to grow qualified database
Qualifications for email marketing specialist
- Experience with managing marketing projects
- Ability to build efficient digital campaign and monitor its results
- Experience and aptitude in using marketing technology and tools
- At least one year experience in email marketing
- 2+ years of experience in E-Commerce with primary focus on email marketing campaigns to build/direct consumer sales required
- 2 to 3 years of online marketing-specific experience with a minimum 1 year demonstrated success in email marketing from concept to completion
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Email Marketing Specialist Job Description
Job Description Example
Our growing company is looking for an email marketing specialist. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for email marketing specialist
- Bring forth strategies and ideas for enhancements
- Lead Email competitive analysis reporting
- Create, update and maintain Email marketing calendar to ensure accurate and timely delivery
- Ensure all campaigns are tracked properly for accurate reporting
- Report on the Key Performance Indicators (open rate, click through rate, conversion rate, Email eCommerce revenue, Omni-Channel Email revenue, opt-out rate, etc)
- Working on problems of diverse/broad scope where analysis of data requires evaluation of identifiable factors
- Determining methods and techniques for obtaining solutions
- Monitoring the projects from initiation through delivery
- Assembling project team, assigning individual responsibilities, identifying appropriate resources needed, and then planning and developing schedules to ensure timely completion of project
- Understanding the system's scope and project objectives, the role and function of each team member in order to effectively coordinate the activities of the team
Qualifications for email marketing specialist
- Proven expertise leveraging Marketo or a similar Marketing Automation Platform to create multi-step Nurture Campaigns, Lead Scoring models, and Analytics Dashboards
- Results-driven with exceptional detail and knowledge around metrics, specifically A/B testing, KPI tracking and ROI analysis
- Strategic CRM focus and ability to suggest creative solutions in-line with business objectives
- Competency in Adobe Creative Suite
- Understanding of the email marketing business and metrics – audience management, email browser differences, desktop vs mobile production, e-commerce, marketing, and sponsorship
- Experience with SQL and relational data
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Email Marketing Specialist Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of email marketing specialist. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for email marketing specialist
- Assists division users on email creation, segmentation, launch, and analysis
- Stays up-to-date on email best practices and integrates them into the overall email marketing strategy for the business
- Communicating with lead project managers and/or functional area managers regarding status of specific projects
- Monitoring budget/spending
- May provide guidance and coaching to lower level employees in organizational methods
- Setting up A/B tests (subject line, creative, copy, ) on a regular basis
- Measure and summarize campaign results by leveraging data available from email service provider, web analytics tool and marketing database
- Study the key variables that impact email and cross-channel marketing performance in an effort to improve program effectiveness by contact, customer segment, source of email
- Supporting the overarching Targeted Email Marketing Strategy
- Representing the Targeted Marketing team on agile teams and making campaign/project level strategic decisions for support across email, text message, push notifications, in-app messaging, SEO, and paid media
Qualifications for email marketing specialist
- Familiarity with Photoshop, content versioning systems (CVS), and coding HTML to current standards by hand a must
- Knowledge of Internet development technologies (HTML, XML, Web Services, web development tools )
- Experience creating and running large-scale email campaigns and direct marketing campaigns
- Experience in running paid social media mobile campaigns
- More than 2 years of marketing experience including email coding and manipulation, email marketing, and B2B lead nurturing campaigns
- More than 2 years of experience reporting and analyzing multi-channel marketing efforts