PR / Marketing Manager Job Description
PR / Marketing Manager Duties & Responsibilities
To write an effective PR / marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included PR / marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
PR / Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for PR / Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the PR / marketing manager job most commonly would prefer for their future employee to have a relevant degree such as University and Bachelor's Degree in Marketing, Communications, Business/Administration, Public Relations, Business, Journalism, Education, Hotel and Restaurant Management, Advertising, English
Skills for PR / Marketing Manager
Desired skills for PR / marketing manager include:
Desired experience for PR / marketing manager includes:
PR / Marketing Manager Examples
PR / Marketing Manager Job Description
- Derived marketing strategies and plan from understanding target customers lifestyle, behavior through analyzing purchase history, research or focus group
- Planning and executing digital marketing strategies for a variety of campaigns
- Pitching/securing editorial coverage to blogs and websites
- Conceptualizing creative ideas with digital partner platforms and apps like Spotify, Soundcloud, Bandsintown, etc
- Conceptualizing creative ideas for promotional initiatives, microsites, Facebook apps, and overseeing their design and development
- Creating and executing influencer marketing campaigns
- Working alongside a Social Media Manager to create a strategy to build fans on social media (Facebook, Twitter, Instagram, YouTube, Tumblr, and more )
- Working alongside a Social Media Manager to strategize and analyze digital ad campaigns
- Drive a holistic and dynamic editorial strategy and content creation/curation process, managing content contributor and third party vendors (copywriting, design, photography, video, ) while working in close cooperation with the Sr Manager Marketing PR, Marketing Transformation team and key content contributors across the Marketing organization
- Serve as a regular contributor/writer for the digital communications platform, including research, writing, editing, publication, and asset management
- Create excitement and sustain engagement by developing and deploying a kick off media plan for the new digital platform and the creation and ongoing execution of a marketing newsletter, managing the editorial planning and publication
- Ability to work under pressure, to tight deadlines in a heavily matrixed team
- A love of our product
- Your valuable contribution will support ratings growth, licensing and merchandising and advertising sales maintaining brand awareness
- Strategy – Develop communications plans and messaging framework for Clinique’s public-facing communications including digital media, print media & influencers that support the affiliate strategy
- Influencer & Media Relations - Drive influencer and national press coverage across all categories including newness, campaigns, basic business and our Colour programs
PR / Marketing Manager Job Description
- Works with Senior PR & Digital Manager to create strategic annual PR calendar highlighting agreed seasonal product stories and hero pieces
- Manages PR agency and full teams in that regard
- Develop and manage relationship with media, key opinion leaders, and celebrities
- Shows creative thinking and actively seek and execute ideas that build brand credibility and drive sales
- Manages relations with Greater China trend/fashion/lifestyle media, keeping brands top of mind by proactively pitching for media stories, ensure brand appears in every relevant story and is front of mind when product is selected
- Works with agencies to select samples for key fashion stories, overseeing all call-ins to senior editors
- Outlines pitch strategy/ target publication and then drive editorial in these areas on a regular basis
- Creates and manages compelling seasonal press days in China – that support marketing messages and drive seasonal focus
- Works with merchant and product design to ensure press previews are timely to avoid missing editorial opportunities and on time for seasonal press gift mailing
- Creates and manages press database and mailings
- Manages showroom
- Manages press events
- Oversees media relations, identifying opportunities and sharing best practices
- Develops strong cross functional relationships – influence and leverage PR successes across organization
- Aggressively manages budgets on all PR activities whilst maintaining high standards
- Good contacts to different relevant press contacts (print & online magazines), celebrities and fashion bloggers (national and international)
PR / Marketing Manager Job Description
- Managing social media accounts and developing/distributing content
- Provides input to and serves as a resource to the regional marketing director related to new mover, hospital website, local branding
- Creates, monitors and maintains community relations budget
- Oversee the development and implementation of strategic internal communications
- Develop and implement “best-in-class” communication strategies for all communication platforms, currently online (Tuned In intranet) and on site (events)
- Act as a consultant and strategic thought partner to senior leadership and business partners to understand business/audience needs and proactively shape internal communication
- Liaise with counterparts and communications teams across the global DS organization to identify events, news, and opportunities to share with DS employees
- Liaise with HR to identify events, news, and opportunities to share with DS employees
- Develop effective communication strategies/outreach to locations beyond the Sparks, MD office to include DS global offices
- Develop/leverage social media tools and strategy to engage employees and enhance two-way communication
- Develop strategy for DS senior leadership to enhance communication with employees across the organization
- Oversee the distribution of internal communication, ensuring accurate and timely delivery of information to key stakeholders
- Ability to create and grow strong relationships with stakeholders across the organization
- Experience overseeing the development of communication for diverse and hard to reach audiences
- Proven ability to craft messages for targeted audience groups
- Ability to interact effectively and comfortably with senior leaders
PR / Marketing Manager Job Description
- Building Marketing & PR strategies for the hotel, both online and offline to drive measurable growth
- Driving agency relationships for creative, media buying, print and production, delivery
- Establishing and leading the PR and Social Media communication processes ensuring that the hotel image and messages are appropriately projected, distributed and communication objectives are met
- Designing, executing and delivering world class marketing collaterals which are cutting edge, customer focused, brand fitting, efficient and effective for operational teams and needs of the businesses
- Pro-actively identifying areas that need additional support in terms of online and offline Marketing & PR activities for and from feeder markets
- Increasing retail transient bookings and prioritizing direct channels
- Ensuring that online and offline marketing activities are fully aligned and integrated
- Ensuring that content on brand.com and microsite is accurate and relevant
- Responsible for the creation of on-standard Electronic Direct Mail (eDM), its publishing its tracking
- Staying informed and aware of what is happening within the online community and adapting strategy accordingly to different markets
- Experience in social media and other communication technologies/tools
- Skilled at identifying and leveraging new technologies to advance communication globally
- As an integral part of the marketing discipline, Communications and PR/ Marketing is a strategic function and encompasses the actions we take to influence our external and internal guests, owner, company and community-at-large
- Publicity, promotion and civic involvement are all means to accomplish the goal of enhanced hotel, brand and business perception and when aligned with marketing objectives, improved business
- The ideal candidate must have an understanding of how to develop and execute strategic media pitches
- The Communications and PR/ Marketing Manager is responsible for the planning, strategy and execution of all hotel public relations activity social media
PR / Marketing Manager Job Description
- Managing day-to-day media and influencer responsibilities in an efficient manner
- Development and activation of ROI-driven campaigns for the restaurants and spa in the local market
- Adjusting comprehensive marketing strategies and plans within designated budgets
- Develops and organizes promotional activities, coordinates with departments concerned
- Establishes sales leads from the study of magazines, newspapers and from personal contacts
- Disseminates corporate press releases to appropriate local trade and consumer media
- Establishes a programme for sending promotional news to trade publications on a regular basis releases covering special events, promotions
- Prepares promotional press releases on personalities among guests and employees of the hotel and on newsworthy events in the hotel
- Maintains good public relations by extending personalized service to VIPs
- Work with the London regional marketing team to ensure that the physical appearance of the hotel is as per Hilton brand standards, supported as appropriate by collateral
- Partner with E-commerce manager on digital campaigns and programs including affiliate marketing, display and Facebook advertising, user generated content, paid search and more
- Oversee all copy writing, including e-mail marketing, product descriptions, advertising
- Collaborate on product photography and editing for web
- Responsible for concept development and execution of brand photo shoots including campaign imagery, model and product shots
- Strategy, development and execution of marketing calendar including e-mail marketing campaigns, social media posts, wholesale partnerships and more
- Manage, strategize and produce platform-specific content (both copy and imagery) for all social media channels including Facebook, Instagram, Tumblr, Pinterest, Twitter, Google +, E-commerce blog