Product Marketing / Analyst Job Description
Product Marketing / Analyst Duties & Responsibilities
To write an effective product marketing / analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included product marketing / analyst job description templates that you can modify and use.
Sample responsibilities for this position include:
Product Marketing / Analyst Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Product Marketing / Analyst
List any licenses or certifications required by the position: DGP, MOS
Education for Product Marketing / Analyst
Typically a job would require a certain level of education.
Employers hiring for the product marketing / analyst job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Communication, Project Management, Technical, Business, MBA, Technology, Finance, Engineering, Leadership
Skills for Product Marketing / Analyst
Desired skills for product marketing / analyst include:
Desired experience for product marketing / analyst includes:
Product Marketing / Analyst Examples
Product Marketing / Analyst Job Description
- Support email marketing by providing customer segments and analysis, finalizing & delivering email list for marketing campaigns, and maintaining/automating standard email campaigns such as welcome email, up-sell and cross-sell promotion email and
- Perform ad hoc analysis by translating business questions/problems and transform data into structured analyses and actionable insights
- Work closely with analytics team, product, marketing to drive insights and execution that produce better user experience and delighted game players
- Manage multiple projects at a time in a fast-paced, intense, results-oriented environment
- Effectively communicate results cross functional groups
- Develop product expertise for Lamb Weston product portfolio
- Defines and develops the purpose, objectives and procedures of the product messaging, naming and trademark management functions
- Advises senior management on product messaging, naming and trademark initiatives to support company objectives
- Partner with functional teams including Sales, Marketing and Operations to execute go-market strategies
- Seeking a high energy individual to provide product marketing and administrative support across the PaaS/IaaS Product Marketing pillars including scheduling, arranging meetings, assisting with onboarding of new hires, project coordination and logistics
- Meticulous project management, detail oriented, organized
- Able to prioritize, execute, and drive projects
- Has a sense of urgency and displays strong drive and initiative to follow through
- Execute initiatives with high quality standards
- Development of new business models concerning data business and digitalization getting in contact with potential business partners
- True passion for understanding consumer's social gaming behavior and tolerance for ambiguity
Product Marketing / Analyst Job Description
- Applicant must be a team player with a positive attitude who is motivated to work toward common goals
- Apply project management best practices in the development, initiation, planning, execution, control, communication and closing of projects
- Coordinates domestic/international relocation/travel arrangements
- Arranges internal/external meetings and logistics accordingly
- Interacts professionally with all levels of staff
- Contribute to the development and execution of portfolio strategy, new products and product refresh efforts
- Manage the launch of new benefits and capabilities to add enhanced value to products and/or improve the customer experience
- Select, analyze and interpret data to understand business performance, identify trends, and recommend and implement actions/solutions
- Compile and publish regular key indicator reports and commentary
- Understand customer/competitive trends by carrying out periodic competitive and qualitative assessments and providing commentary on findings
- Proven interpersonal, communication and presentation skills - must be able to turn complex concepts into actionable recommendations and communicate these to a wide audience for daily operation, marketing and product development
- Ability to see the big picture, quickly evaluate the business impact of issues and prioritize among many competing asks
- Understands marketing, the importance of social technologies and online community relationships
- Experience analyzing very large (web scale), complex, multi-dimensional data sets
- Highly proficient with SQL (Oracle, Teradata)
- Able to automate repetitive parts of data analysis or email marketing lists with ease
Product Marketing / Analyst Job Description
- Create product marketing collateral to enable acquisition and customer engagement
- Directly contribute to multi-channel product acquisition efforts and communications through strong alignment with key internal teams Management
- Manage the regular review of product acquisition offers
- Oversee all product marketing and disclosure materials targeted to prospects and the Cardmember base
- Partner with internal marketing teams on communications calendar
- Support day-to-day internal and external partner relationships
- Serve as core team member that will help define the go-to-market strategy for emerging digital products
- Help create product documentation and sales collateral for sales and technical presentations
- Responsible for creating business use cases for new product
- Organize training sessions that educate staff on product messaging
- Prefer Master's degree in a quantitative discipline such as Mathematics, Statistics, Economics, Engineering, Operations Research, Computer Science
- 2 years’ experience, especially in the area of data analysis or email marketing
- Familiar with data mining and statistical analysis tools SAS, R (a plus, not required)
- Experience with Omniture or Google Analytics (a plus, not required)
- Strong computer skills with experience in Word, Excel, FileMaker, PowerPoint, and WebEx
- 2 - 4 years of experience in a business analytics related role minimum
Product Marketing / Analyst Job Description
- Ensure global coordination of marketing message and strategy
- Support preparation and attend national trade shows
- Work with outside vendors to develop, review and approve public press releases
- Develop sales support and training materials
- Examine and analyze statistical data to forecast future marketing trends
- Partner with Product Development and Engineering to develop in depth product knowledge and influence product design
- Build product roll out communications
- Support existing product lines and end of life support programs
- Work with engineering, operations and channel to create and/or maintain product bill of material, pricing and part numbers
- Helps to ensure required product collateral (Product Data Sheet, Configuration Data Sheet, Manual, Quick Start Guide, Price List
- Experience in Product Lifecycle Management, business development, product launches and product portfolio optimization strategy is desired
- Strong data analysis skills and the ability to collect, interpret, and analyze complex data and information
- Knowledge of statistical analysis and forecasting methods
- Experience in Tableau, Microsoft Power BI, or other visual software
- Experience in data mining and analysis and summarizing results for effective decision making
- Ability to communicate cross-functionally across an organization
Product Marketing / Analyst Job Description
- Understand both consumer and business needs and identify new product features and creative ways to leverage technological capabilities to meet those needs while delivering a streamlined customer experience
- Support lending team research requirements
- Test and learn creatives and customer engagement strategies to optimize uptake of lending treatments/offers
- Provide thought leadership to identify potential issues and define the corrective action or mitigation plans
- Influence marketing strategy for product refreshes and potential product migrations across top 9 Int’l markets
- Manage A&P process for International Lending Product Marketing
- Update global products lists on a monthly basis and as new products are launched
- Analyze daily sales and forecast inventory
- Online and offline MARCOM review, Online content quality and accuracy assurance
- Client Centre of Competence
- Strong collaboration, negotiation & conflict resolution skills (relationship management) desired
- Excellent knowledge of all markets for products within a product family, company policies and practices
- Strong analytic skills, ability to consume complex information and develop recommendations
- 5+ years of related experience, ideally to include support of Product Marketing executives
- Proficiency in desktop applications including MS Word, MS Excel, MS PowerPoint, email, messaging and collaboration tools
- Strong organization and prioritization skills in order to coordinate between multiple projects while meeting deadlines