Global Product Marketing Job Description
Global product marketing
provides marketing leadership to Product Management, Business Development, Innovation/New Product Development, Sales and Relationship Management; form strong partnerships with Product Development, Product Management, Sales, Service and other functions to develop marketing plans for commercialization of new and existing products.
Global Product Marketing Duties & Responsibilities
To write an effective global product marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included global product marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Lead the development of global creative across all owned, earned and paid channels, with a focus on performance metrics, alongside Creative Services and Advertising teams
Work with Agency, Global Consumer Incite (GCI), Lincoln Marketing, and Planning/Design teams to map future Lincoln product strategy
Customer Advocacy – Initiates cross-functional activity in the consumer’s best interest based on understanding and incorporation of deep-seated consumer wants, needs, and attributes
Integrate Lincoln Brand Positioning (Quiet Flight) and Lincoln Customer point of view into new and existing product programs
Lead Portfolio Vision assessment
Identify, influence, and lead innovative concept and aligned strategic developments
Seamlessly assimilates complex and interrelated macro-level trends into simple, clear, and concise strategic direction
Engage team to define work plan, direct data analysis and find breakthrough insights
Develop clear, concise and compelling presentations
To contribute into global and regional PINS commitment by develop expertise in specific product segments and in a process related to new product introduction (NPI) go to market readiness deliverables
Global Product Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Global Product Marketing
List any licenses or certifications required by the position: SFDC, CSPO, CSM
Education for Global Product Marketing
Typically a job would require a certain level of education.
Employers hiring for the global product marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in MBA, Marketing, Business, Business/Administration, Engineering, Science, Technical, Management, Communications, Education
Skills for Global Product Marketing
Desired skills for global product marketing include:
FDA IVD requirements and software development process guidelines in a global regulatory requirements
MS Excel and MS PowerPoint desired
Products and markets
Product Development Process
Product Development and Sales process
Functions of product development
Packaging design
Advertising
Email and paid marketing for both acquisition lifecycle marketing
Sales and their effect on product marketability
Desired experience for global product marketing includes:
To communicate effectively across product, industry, dealer and/or customer audiences to gain understanding and acceptance of ideas and recommendations to fulfill the NPI deliverables
To develop differentiated sales support strategies for product segments with strategic importance
Strong analytical abilities to both collect data from multiple sources and organize / interpret it for consumer insights & strategic application
Experience with data mining / manipulation
Works well independently and is self-directed
Understanding of brand positioning and marketing strategy
Global Product Marketing Examples
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Global Product Marketing Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of global product marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for global product marketing
- Develop global product marketing strategy in collaboration with Product Development and Creative
- Drive the strategy for of three year product planning
- Execute the overall brand product architecture
- Spearhead product to market
- Partner with Product Development and ELC Legal Teams on claims strategies on ongoing basis
- Information on programs
and ensure all 360 marketing tools echoes the product marketing strategy - Prepare presentation of marketing plans to Regions / Affiliates / Retailers on ongoing basis
- Track and analyze product launches
- Define the set of growth programs they intend to execute of the planning period and in the current year as related to Asia GHC customers
- Develop and execute go to market plan (portfolio, brand, key accounts, channel, ) for Asia product lines
Qualifications for global product marketing
- Develop profit improvement plans utilizing price, mix, and load for all applicable assets
- Work with cross functional individuals/teams to secure and grow business with major strategic customers, potential value chain partners, Identify synergies across company segments, customer and regions
- 3+ years' experience in the Healthcare segment (preferred)
- 2+ years of business operations, strategic sourcing, and/or marketing experience
- Must have demonstrated leadership and program management in managing complex, cross-functional projects to timely implementation
- Must have demonstrated experience in change management at the executive level
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Global Product Marketing Job Description
Job Description Example
Our company is searching for experienced candidates for the position of global product marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for global product marketing
- Partner with the overall Global Marketing & Education Team in the planning and execution of event management
- Assist with executing the annual product franchise plan
- Develop product strategies, market positioning, pricing, programs, competitive analysis and distribution pathways to best grow the franchise while remaining consistent with the overall Surgical Energy business strategy
- Create product development specifications and interfaces with product developers (R&D engineers) or others to arrange for the creation of prototypes
- Participate in product design meetings to discuss and exchange ideas and concepts to meet the demands of the market place
- Work closely with R&D or individually in identifying unmet customer needs for new product business opportunity and assisting R&D in developing the concepts prototypes invention disclosures patents
- Lead market research activities with clinicians to gather critical details which will contribute to the user requirements and product specifications for the project
- Result of the research will be shared with other functions or within the marketing department
- Maintain expertise as the "product and clinical specialist" by attending procedures, courses, workshops, tradeshows, and staying abreast of industry changes and advancements
- Arrange animal/cadaver labs for the purpose of product testing / evaluation / training, including identifying surgeon investigators
Qualifications for global product marketing
- Develop deep understanding of WW hip market and DePuy Synthes portfolio
- Partner with regional marketing teams to collect market and customer insights
- Create and nurture close, collaborative professional relationships with surgeon customers and key vendors to gain alignment and create a shared sense of urgency
- Demonstrated ability to manage, coach and inspire a team
- Proven experience collaborating with and influencing product management, operational, and engineering organizations
- Left- and right-brain thinker who draws energy from analytical, technical and creative thinking
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Global Product Marketing Job Description
Job Description Example
Our innovative and growing company is looking for a global product marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for global product marketing
- Own the development of value propositions, core content, marketing, and go-to-market strategies for global selling solutions
- Craft and develop compelling audience-specific messages and tools (product videos, customer success stories, whitepapers, presentations, how to guides )
- Own and curate website content
- Work with product management team to distill key functionality and benefits into core product marketing messages
- Develop and launch Seller success program (Seller testimonials, case studies, video case studies) including strategy, process, and on-going execution
- Manage external consultants and vendors to deliver on-time and on-budget
- Working with Region Product/Service Marketing to perform installed base analysis in order to define programs needed to improve customer loyalty, share of wallet and retention
- Developing inputs to support business case for NPI/NSI (incl
- Interviewing professional societies and advocacy groups to identify and select KOL’s for thought leadership and awareness building
- A strong, global network with key stakeholders in the Education ecosystem
Qualifications for global product marketing
- Willingness and ability to travel across the US & globally up to 25% each month
- Bachelor's Degree in engineering, life sciences or marketing is required or equivalent experience is required
- We can rely on your fluency in Business German and English and you convince us as being a highly efficient organizer who can manage multiple projects simultaneously and timely
- Exceptional computer skills (MS Project, Excel, PowerPoint ) and familiarity with managing web-based applications
- Bachelor’s degree in marketing, business, communications, or relevant field of study such as computer science
- 5+ years B2B marketing
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Global Product Marketing Job Description
Job Description Example
Our company is growing rapidly and is looking for a global product marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for global product marketing
- Use research to refine actionable audience segments and identify key insights to influence B2B / B2D messaging and positioning
- Continuously contribute to refining B2B / B2D messaging and positioning
- Demonstrate success of your programs using quantitative and qualitative measures
- Working with a cross functional team (Care Coordination, Regulatory, Legal, Medical, Business intelligence, market access, ) to support regional Gaucher markets
- Understands and manages customer-oriented product lines + services, new product/services development ideation and process management, competitive offerings
- Link between technology/product lines + customers
- Drive and participate in system application teams
- Direct and maintain competitive product/service product lines that deliver more value than next best alternative
- Demonstrate innovative profitable business models and lead change as required
- Use defined toolkits and processes to manage portfolio/ programs/projects
Qualifications for global product marketing
- Proficient in HTML, web analytics (Adobe Site Catalyst), A/B testing (Adobe Test & Target)
- 3+ years email content development
- 3+ years social media content development
- Video script writing and production direction
- 3+ years customer case studies and testimonials
- Marketplace Seller experience is a plus
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Global Product Marketing Job Description
Job Description Example
Our company is looking for a global product marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for global product marketing
- Provide International and affiliates with timely information on all calendarized programs
- Direct and support overall business initiatives and strategic planning including discontinuation analysis, management of excess inventory, pricing analysis
- Develop and manage collateral for new product launches including training materials, in store signage, direct mail pieces
- Prepare materials for presentation of marketing plans to all affiliates and Retailers when applicable, Sales Meetings, Regional Roundtables
- Develop and implement the annual marketing plan in collaboration with key stakeholders to ensure alignment across the BU and sales organization
- Provide input for 5-Year Strategic Plan, with emphasis on external assessment, segmentation and targeting
- Lead the team process of developing business, segment, and product value propositions
- Develop foundational business positioning and messaging when working with Communications and External Affairs
- Guide business brand and trademark strategy
- Market sizing – determine reference/addressable markets, and growth rates for ingredients, applications, regions
Qualifications for global product marketing
- 3+ years retention marketing experience
- Extensive (10+ years) professional experience across pharma/biotech and healthcare consulting, with significant experience in marketing/sales and/or new product planning
- Specialty experience required
- Rheumatology experience is desirable
- Effective influencing and collaborating--demonstrated ability to participate in, lead, multidisciplinary teams and drive efficient decisions to accomplish business goals
- Strong understanding of drug development