Product Marketing Lead Job Description
Product marketing lead
provides strategic guidance, leadership and partner with acquisition marketing and product marketing leads to fully optimize the marketing lifecycle.
Product Marketing Lead Duties & Responsibilities
To write an effective product marketing lead job description, begin by listing detailed duties, responsibilities and expectations. We have included product marketing lead job description templates that you can modify and use.
Sample responsibilities for this position include:
Liaise with corporate communications and patient advocacy to implement a clear and consistent advocacy strategy
Work with market research suppliers, and competitive intelligence to develop the optimal methodology for qualitative and/ or quantitative research
Liaise with Open Market and Partnerships teams to ensure business objectives are met
Manage timelines and requirements to deliver on-time results
Develop recommendations based on insights to drive business results
Synthesize research and report out to the business
Develop repository of moderators and suppliers to deliver best-in-class research methodologies to drive business actions
Lead and direct key workstreams of the US commercial team and cross functional teams charged with setting the strategic commercial direction in the US
Act as a SHP621 product champion within cross-functional teams
Liaise with GMA and external agencies to implement a clear and consistent Key Opinion Leader development strategy
Product Marketing Lead Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Product Marketing Lead
List any licenses or certifications required by the position: CISSP, PMP, GTM
Education for Product Marketing Lead
Typically a job would require a certain level of education.
Employers hiring for the product marketing lead job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, MBA, Business, Education, Engineering, Communications, Business/Administration, Computer Science, Advertising, Management
Skills for Product Marketing Lead
Desired skills for product marketing lead include:
Communications
Market & financial analysis
Marketing principles - positioning
Email and paid marketing for both acquisition lifecycle marketing
SaaS-based and freemium business models along with email and paid marketing for both acquisition and lifecycle marketing
Big data
Cash management and commercial banking
Data regulatory and privacy laws
Diverse cultural
HTML
Desired experience for product marketing lead includes:
Drive key workstreams for brand development and consumer education in collaboration with cross-functional partners and external agencies
Ensure commercial input to product pack design(s) and distribution model in collaboration with tech ops
Handle sales enablement as needed (product introduction, change in product roadmap)
Support the field teams in trouble shooting at customer sites through data analysis to identify trends and calculate the value of our chemical treatment programs
Guide the commercial team in preparing technical review documents, audit reports, and root-cause analysis
Participate in technical discussions with the field teams for new opportunities and recommend new commercial applications for existing products
Product Marketing Lead Examples
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Product Marketing Lead Job Description
Job Description Example
Our innovative and growing company is looking for a product marketing lead. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for product marketing lead
- Work with the Global Product Application teams to bring the new technology and products to the ASEAN and Korea sub-regions of the APAC region
- Participate in technical discussions with the field team for new opportunities and recommend new commercial applications for existing products
- Work with the Global Product Application teams to bring the new technology and products to the ASEAN region
- Support the sales and service team in trouble shooting at customer sites through data analysis to identify trends and calculate the value of our treatment programs and solutions
- Participate in technical discussions with the sales and service team for new opportunities and recommend new commercial applications for existing products
- Perform competitive assessments (market sizing, profitability, technical trends, competitors) to identify key assets or areas for investment and develop and implement strategies that will enable us to profitably increase our share of the market
- Work with the Global Product Application teams to bring the new technology and products to the ASEAN sub-region of the APAC region
- Develop a consistent methodology for measuring the impact of campaigns and initiatives at the local level
- Design successful on-boarding strategy to drive optimal conversion at the start of each user's experience
- Create and execute strategies for engaging our existing audience in order to drive repeat encounters and encourage trial of new products and services
Qualifications for product marketing lead
- Vehicle driving sometime for hours at a time to a customer site or office
- Provide a strategic lens within projects that includes consideration of the overarching customer experience, product portfolio, roadmap, business case
- You partner with Product Managers to influence product design and express / own the UX strategy
- You can create and deliver UX/UI design documentation to aid with cross-team communication, collaboration and development
- Experience in market access role an asset
- Working knowledge of reimbursement on provincial and private payer levels required
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Product Marketing Lead Job Description
Job Description Example
Our growing company is looking for a product marketing lead. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for product marketing lead
- Develop product positioning and messaging that differentiates our offering in the market
- Sales enablement – develop the sales tools that support the promotion and selling process of our products and services
- You will create and promote thought leadership to position the company and key representatives as industry experts
- Demand generation – develop the strategy and manage the marketing programs that drive demand
- Develop and run customer workshops, to deliver our value proposition messaging
- Be responsible for driving the successful delivery of global business technology programs that enable the strategic priorities of the Global Professional Group (GPG) and Global Franchise Organization (GFO)
- In partnership with Global Marketing Services (GMS,) develop strategically aligned global capabilities and processes, balancing both the need to drive global standardization with the flexibility to adapt to regional/local differences
- Be responsible for ensuring continuity, consistency and excellence in the execution of these global capabilities as they are deployed into markets through key partnerships with regional Business Unit IT and cross-functional groups
- Act as the technology generalist and key partner for the GPG/GFO and GMS, proactively partnering, collaborating, and engaging with expert JNJ Consumer IT groups such as Application Services, IT Shared Services, Business Unit IT and external industry groups to stay ahead of latest technology trends, bringing forward best practices and shaping solutions
- Technology enablement of GPG/GFO strategic priorities through the definition, design and implementation of globally aligned capabilities in partnership with GPG, GMS, GFO and GMS IT organizations
Qualifications for product marketing lead
- Strong results orientation has a proactive, business-oriented focus with the resolve to set challenging goals and demonstrate the commitment and persistence to achieve them
- Proven ability to work in a fast-paced, change-oriented environment without constant oversight
- Experience in sales or marketing of Pulmonology products strongly preferred
- Bachelor degree or equivalent, MBA or graduate degree a plus
- Experiencing in developing and managing patient-access programs to support private payor market
- Experience successfully launching a biologic in a highly competitive and developed rheumatology market
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Product Marketing Lead Job Description
Job Description Example
Our company is growing rapidly and is looking for a product marketing lead. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for product marketing lead
- Drives the creation and scale of effective transfer success models, governance models, and onboarding and training of agencies and technology partners, in order to maximize reuse and consistency of digital marketing assets
- Ensure J&J information assets are appropriately identified, valued, and protected by complying with and enforcing all local and global compliance and security policies
- You will create tools (eBooks, presentations, videos, data sheets, training materials) to enable sales throughout the entire sales lifecycle
- You will drive campaigns (internal and external) to increase awareness and generate demand
- You will build best practices in Sales Enablement to increase Sales engagement and content effectiveness
- You will run customer workshops, as needed, to deliver marketing messages
- You will help transform technology into clear business propositions
- You will develop and execute a cross-organization sales enablement plan and deliverables to address different needs per role and region for all Sales
- You will engage with customers on a broad level to deliver marketing messages and support lead initiation and sales efforts
- Author corporate-level collateral, solution briefs and whitepapers, web copy, that highlight key messages, use cases and customer benefits
Qualifications for product marketing lead
- You have knowledge of aircraft design and integration, overall cabin operations
- Thorough understanding of market research (qualitative, quantitative) to generate insights
- Ability to review clinical and health economic literature, including disease state information, clinical trial design and results, and pharmacoeconomic studies in order to understand implication for product position
- Deep understanding of how clinical programs fulfill German HTA requirements
- Experience in the field of Hematology/Oncology is beneficial
- Prior IT/Digital Marketing experience working with agencies and/or digital partners is required
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Product Marketing Lead Job Description
Job Description Example
Our innovative and growing company is looking for a product marketing lead. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for product marketing lead
- Develop key marketing messaging that will resonate with the target market
- Identify opportunities to provide value and grow the business and work with cross-functional partners to implement those ideas
- Drive product concept validation and customer segmentation to inform roadmap prioritization and go-to-market planning
- Partner with the product and business operations teams to create businesses cases behind product strategy recommendations
- Research product & marketing approaches relative to competitors and develop content to position against competitors
- Drive product naming, messaging and positioning through qualitative and quantitative research
- Lead product launches and build the go-to-market strategies across online and field sales channels
- Partner with sales and marketing teams to bring product narratives to life via integrated campaigns that drive pipeline and support revenue goals
- Be an internal, and occasionally external, evangelist for the product
- Partner with marketing to lead online advertising campaigns that drive awareness and demand-generation campaigns
Qualifications for product marketing lead
- Experience in a process driven environments following sound PMI/PMP, Agile and SDLC methodologies is preferred
- Demonstrated experience, and proven track record, of working across multiple brands and partners simultaneously to deliver a quality product on time/budget is preferred
- Demonstrated leadership in delivering complex solutions for the business, consistently working ethically and with integrity is required
- Proven ability to effectively build and manage stakeholder relationships within and across departments and geographies is required
- Experience with data analytics is preferred.IT Process Mgmt and Control
- Bachelor’s degree required (marketing specialization perferred)
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Product Marketing Lead Job Description
Job Description Example
Our growing company is looking to fill the role of product marketing lead. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for product marketing lead
- Define and manage implementation of BIS’ B2B marketing product strategy and develop business cases as required
- Employ Agile methodologies to actively solicit client and market feedback to guide the product strategy
- Manage a build/buy/partner approach to strategy execution
- Inbound and Outbound Marketing -Create powerful messaging and collateral that highlights our product differentiation and market leadership to audiences ranging from developers to executives
- Market Intelligence- Define and quantify the total addressable market for data processing and create metrics to track our progress in this market
- Community Enablement- Create a scalable process to capture, organize, and update content created throughout the company and community (blog posts, demos, scripts, ) for maximum reuse
- Manage cohesive acquisition efforts from strategy through design and execution
- Own Lifecycle Marketing experience and roadmap
- Work directly with design and engineering to create and build out customer acquisition programs
- Identify, optimize and scale acquisition channels
Qualifications for product marketing lead
- Proven experience in marketing management fundamentals
- Demonstrate a successful track record of innovative problem solving and leadership
- Proven ability to passionately lead and motivate a team to achieve superior performance
- Superior understanding of brand and consumer values
- Strong interpersonal and team leadership
- Inquisitive nature and ability to translate consumer attitudes and behaviors into hypothesis and business opportunities