Senior Analyst, Marketing Job Description
Senior Analyst, Marketing Duties & Responsibilities
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Senior Analyst, Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Senior Analyst, Marketing
List any licenses or certifications required by the position: SAS, CMA, CPA, DGP, MBA, ADMIN, IQ, ITIL, ISTQB, DEV
Education for Senior Analyst, Marketing
Typically a job would require a certain level of education.
Employers hiring for the senior analyst, marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Statistics, Economics, Computer Science, Engineering, Mathematics, Education, Math, Finance
Skills for Senior Analyst, Marketing
Desired skills for senior analyst, marketing include:
Desired experience for senior analyst, marketing includes:
Senior Analyst, Marketing Examples
Senior Analyst, Marketing Job Description
- Shape and deliver a combination of regular reporting and strategic deep dives to support marketing decisions and ensure the team is operating based on insight
- Ensure all delivery is insight and narrative-led with actionable recommendations and is delivered to stakeholders in a concise and accessible way
- Assists in the preparation and coordination of the Marketing budget
- Tracks and reports on marketing financial indicators
- Package analytical findings into presentations/reports and communicate (both written and verbal) complex concepts to Sr
- Lead key cross-functional marketing initiativesin order to strengthen best practice-sharing across all Pratt & Whitney divisions and United Technologies
- Define, develop and deliver marketing measurement approach for Sports campaigns for cross-channel digital marketing analytics and reporting
- Ensure development of proper experimental design across all campaigns and deliver data driven optimization guidance
- Deliver the analytics and reporting to all marketing functions to provide the cross-channel marketing team with the insight for campaign optimizations, planning and ROI
- Partner with data engineers to synthesize raw data and help develop clear and concise insights quickly, in a focused and digestible manner
- Bachelor’s degree in Marketing, Business, Finance, Accounting or related from an accredited institution
- Understanding of integrated marketing communications strategy for lead generation and lead nurturing programs (offline advertising, search marketing, online advertising, social and mobile media, web development, direct marketing, email)
- Three to five years experience in business or financial analysis or planning
- Experience working in an analytical role, with a track record of using data to generate insight and recommendations
- Understanding of and keen interest in digital marketing (knowing your PPC from your SEO, and your PLA from your RTB)
- Experience with digital analytics tools, such as Adobe, Google analytics, and Doubleclick
Senior Analyst, Marketing Job Description
- Understands the Product lines marketing goals and constraints to bring practical intuitive new ideas for testing offers, segmentations and in designing and analysis of marketing experiments
- Prepare and present presentations to senior marketing leaders in a non-technical way, have a high attention to detail in double checking data and codes for accuracy, and produce detailed documentation
- Market Research and Analysis - Conducts in-depth data analysis using traditional and advanced methods, mainly for Competitive research like Financials, Product Launches to Research specific markets
- Support with growth plans for Paid Search campaigns in alignment with US CPS , working to achieve above and beyond on key acquisition metrics
- Actively manage Paid Search campaigns for agreed parts of the business on Google AdWords and Yahoo Platforms, including Stream
- Maintaining a robust communications programme with the US CPS Acquisition team
- Critically engage with search engines, the Search Analytics team and other partners to create and execute against a PPC marketing plan aiming at delivering maximum net income and adhering to best practices
- Present strategies and plans to senior stakeholders in markets and other central teams
- Use Marin bid management software
- Work with the team to support and drive programmes working with sponsorships / key external partners
- Advanced capabilities in data visualization tools like Tableau and Domo
- 2+ years experience analyzing data, regression analysis and tactics (linear, multiple, poisson, logistic), drawing conclusions and making recommendations
- Supports overall email campaign workflow and production
- Monitors performance of campaigns
- Works directly with the creative team
- Optimizes and imports new email templates for stakeholder use
Senior Analyst, Marketing Job Description
- Will represent the organization and interface with all levels of management both inside and outside of the company as a subject matter expert
- Will act as a team or project leader providing direction to team activities, product launches, and trainings
- Build models that relate to Customer Relationship Management (customer lifetime value models, loyalty analysis, personalization algorithms, churn models, response models, clustering )
- Develop and deliver step change in reporting and data visualization on key business metrics with the objective of enabling faster, smarter decision making at executive level
- Challenge business thinking on existing analytical capability – within first 3 months complete a full review of all Trade Marketing analytics and propose how these can be made twice as fast, twice as insightful
- Design, develop and deploy a consistent suite of reporting across all brand teams
- Manage ad hoc marketing programs associated with the wireless product portfolio from concept to execution
- Provide regular reporting and support for the Device trade and Device mix work streams on behalf of the Wireless Marketing Team
- Support the Marketing team with ad hoc analysis and data
- Keep abreast of latest digital marketing products, services, information and trends
- Solid understanding of Relational Database Management Systems (Oracle preferred) with strong SQL and SAS skills required
- 3+ years SQL/SAS programming experience
- Excellent communication skills with ability to document and articulate change in order to gain alignment and approval from stakeholders
- Ability to prioritize and effectively manage multiple tasks and deliverables
- Previous digital marketing or agency experience
- Self-starter and proactive nature
Senior Analyst, Marketing Job Description
- Develop detailed specifications or enhancement requirements for database tools/systems that address business information and analytical priorities
- Work closely with internal stakeholders and external vendors to ensure access to and integrity of data
- Track key metrics for digital campaigns
- Conduct trending analysis and develop forecasting models
- Partner with Marketing leaders and cross-functional teams to understand business needs, communicate relevant financial analysis and findings, and to engage business partners on relevant work streams
- Provide analytical expertise that supports enhancement of current financial models for Marketing operations, strategic growth opportunities and promotional activities
- Communicate and present analysis and insights to senior management
- Prepare, coordinate, manage and present financial reports to business leaders
- Problem solve by being able to break down problems into critical components
- Identify key assumptions and drivers of current performance, translate results into forward-looking perspectives, and identify risks and opportunities
- R, Python, data visualization (Tableau, domo) is a plus
- Ability to be a thought-leader and problem-solver in developing research and analytical approaches
- Ability to navigate across functional groups of the organization
- Ability to uses syndicated data sources to gain better understanding of Medical Surgical market, customers and market trends
- Master’s in Economics, Computer Science, or Statistics , with a strong qualitative and analytical focus
- Ability to work in an Oracle environment, extract and manipulate data
Senior Analyst, Marketing Job Description
- Help to establish work priorities and achieve management objectives
- Execute the directives of organization’s mission, goals and objectives and demonstrate them through ongoing and direct motivation, communication, group dynamics and leadership
- Identify primary vendors, and negotiate and monitor the quality cost of services
- Manage effective partnerships with outside vendors, internal constituents, other departments
- Manage implementation to ensure that demand generation activities deliver targeted ROI
- Work within established marketing, brand, or campaign budget
- Review and make appropriate adjustments in activities and expenses throughout the year to ensure campaign results
- Analyze sales data from various dimensions to understand business strengths and to-be-strengthened areas, portfolio performance, opportunities from customer segments
- Working on an initiative to consolidate multiple instances of Eloqua, negotiating simplified consistent processes across operating units
- Working on moving a business from ActOn to Eloqua
- Ability to communicate the results of analyses verbally and visually to influence marketing and product strategy
- Good analytical and problem solving skills, ability to think independently, manage projects without supervision
- Ability to work as a team member, interact with individuals at different levels in the organization
- 3-4 years experienced in Market Research and Analysis
- Experience in Market Research / Research
- Ability to manage deadlines and multiple priorities, including competing demands