Marketing Leader Resume Samples

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U DuBuque

Urban

DuBuque

95628 Bayer Village

Philadelphia

+1 (555) 418 3371

95628 Bayer Village

Philadelphia

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p +1 (555) 418 3371

Experience Experience

Chicago, IL

Marketing Leader

Chicago, IL

Steuber, Ziemann and Bergnaum

Chicago, IL

Marketing Leader

Provide leadership, coaching and management to the team to ensure performance, development and retention
Motivates team through effective monitoring, coaching, counseling and providing a positive working environment
Develop and implement brand strategy and management of our Consumer brands within budget and business model constraints
40% - Talent Management: Recruits, trains, coaches, and develops marketing professionals
Develop and execute marketing solutions focused on supporting our issuers business objectives and those of MasterCard
Strategic information: Business & Market Intelligence, Installed Base Management, Commercial Excellence
Supervisory responsibilities: supervise/manage a team of four people (based in BBC, Chicago and San Francisco). The size of the team may grow in the future

Los Angeles, CA

Field Marketing Leader

Los Angeles, CA

Block-Romaguera

Los Angeles, CA

Field Marketing Leader

Capture customer insights and conduct Win/Loss analysis: Analyze channel/field level win/loss data and conduct in-depth customer interviews to generate insights and develop hypotheses on the GTM strategy and commercialization plan in the region, aligned with sales funnel and sales related metrics (conversion rates, customer retention etc.)
Integrated Region Marketing Plan : Leading in partnership with Product and Sales, the Annual Region/Country Integrated Marketing Plan, ensuring execution of coherent and impactful campaigns
Commercial activation support: Developing and executing marketing programs aligned with global marketing initiatives and regional commercial strategy
Installed Based Marketing: Lead IB marketing programs in order to increase share of wallet, drive IB Retention & Customer Loyalty
Demand Creation & Funnel Acceleration: Responsible to develop and execute demand creation & funnel acceleration tactics supporting product and solution commercial launch plans and IB Marketing initiatives
Outbound and inbound marketing (events, direct marketing, email marketing etc.) and prepare all channels to support those programs
Measure effectiveness of all relevant marketing activity in the region

present

Chicago, IL

Digital Marketing Leader

Chicago, IL

Erdman, Grady and Heidenreich

present

Chicago, IL

Digital Marketing Leader

present

Providing expertise on campaign tagging and additional on-site tracking
Providing insight on landing page performance along with necessary recommendations
Manage all aspects of Direct to Consumer online marketing strategy and execution
Support the development and implementation of a distribution strategy for internal clients and prospects working with Mercer colleagues across markets, and lines of business as well as at events
Create and manage reporting and analytics dashboard based on KPI aligned to business objectives. Communicate and present insights to key stakeholders at different levels
Use metrics to prioritize and make decisions, evolving and adjusting digital strategies as necessary to optimize UX
Work with the Mercer Innovation Hub and innovation teams and Mercer sales teams to engage their help in creating and executing a seamless lead qualification and funnel strategy

Education Education

Bachelor’s Degree in Marketing

Indiana University

Bachelor’s Degree in Marketing

Skills Skills

Assert own ideas and persuade others; gain support and commitment from others; mobilize people to take action; use creative approaches to motivate others to meet EY and BMC strategic goals; engage with leaders effectively to gain sponsorship for strategies and activities
Ability to use and build spreadsheets/basic financial models
Deliver on EY, BMC and Region strategic priorities; align GTM programs with the Region’s performance agenda and revenue goals; achieve the desired results; communicate the BMC value proposition
Ability to influence marketing dialogue to develop differentiated messaging based upon input from and collaboration with multiple sources including internal subject matter experts and external consulting resources
Demonstrate knowledge, skills and abilities concerning global business fundamentals, business models, ethics, competitive analysis and cross-cultural/geographical sensitivities
Be a point of integration; enable knowledge sharing throughout the Region, the BMC team and across EY; be able to synthesize information from others; connect all facets of the business when initiating, developing and implementing marketing and communications projects; help the Region address its big issues; serve as an organizational connector
Analytical thinker who has ability to understand and translate data and research insights into actionable recommendations
Able to work independently, as well as part of a team that will be based in various international locations
Enable and demonstrate innovative thinking and inspire innovative action; leverage communications to inspire others
Good oral and written communication skills

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Marketing Leader Markets Uki Permanent Resume Examples & Samples

Develop and drive Regional strategy for GTM programs, including buyer, cross-sector and sector programs – both those developed globally and locally
Team effectively with Communications and Engagement, Brand, External Communications and BD during the development and implementation of GTM programs
Work with the service line and SGM leaders in the Region and oversee service line and SGM BMC resources
Provide strong leadership in coordination with peers, as well as work closely with the Regional BMC Leader to drive performance goals of delivering stakeholder value, quality and operational efficiency
Evaluate and create marketing opportunities for the Region to reach key audiences and stakeholders
Responsible for the performance of a Regional GTM Programs team, which includes service line, sector, and SGM BMC resources
Motivates team through effective monitoring, coaching, counseling and providing a positive working environment
Substantial marketing and communications experience in a global professional services firm or other global
Experience leading relationship-building and revenue-generating programs within a people organization with proven and demonstrable results

Senior Marketing Leader Singapore Resume Examples & Samples

Work with business and sales leaders in NY and Asia to create marketing plans that support business goals
Execute on marketing plans to budget; track ROI
Identify and build relationships with strategic marketing partners in the region, including industry associations and local government bodies
Continuously research trends and topics in Asian financial services to ensure Bloomberg remains a thought leader in the industries we cover
Implement a metrics-driven approach and present results to the business on a quarterly basis
Be the ambassador for South Asia�s unique market challenges and opportunities to a NY-based headquarters
Manage a team of two people, with the potential to grow
15% travel, including one annual trip to NY. Flexibility to take calls in the evening required
Minimum 15 years experience in a marketing function or relevant working experience, preferably in the financial services industry
Strong leadership skills with ability to influence at the highest levels of the organization
Able to thrive and problem solve under tight deadlines, work well both independently as well as in team environment
In-depth understanding of marketing communications principles, strategies and methods, with the strong experience in a wide range of marketing disciplines, including advertising, PR, market research, social media, events, community building, content marketing and brand management
Proven ability manage strategic partner and agency relationships
Ability to drive decisions and get closure on recommendations and issues
B.A. or B.S. or equivalent, MBA or marketing degree preferred

DCG Marketing Leader Resume Examples & Samples

Partner with business and client teams to lead, develop, implement, and monitor dynamic annual growth plans
Lead and develop team of client marketing leaders across 8 client portfolios
Establish and develop key relationships at senior levels of partner organizations
Understand and incorporate the client's key business objectives, strategic vision, and marketing calendar into the planning process to achieve set objectives
Manage all aspects of the value proposition, including tracking industry trends, competitor’s and customer experience metrics. Ensure program profitability and penetration through continued enhancements
Drive program to effectively work in an omni-channel environment. Ensure digital assets are in place and optimized. Push for cutting edge thinking and agenda
Monitor & manage performance of all key credit and marketing metrics vs. plan. Assist in the development of Blue Print, S2 & Op Plan process
Manage a team of marketing professionals to achieve results
Bachelor's Degree OR in lieu of degree; high school diploma/GED and 15+ years of Marketing
Experience with digital channels – online and mobile
Experience managing organizations and other professionals with a minimum of 3 years of managerial responsibility
Outstanding communications, relationship building, influencing and collaboration skills
Collaborative style and approach with comfort working in a matrixed, decentralized structure
Demonstrated growth marketing leadership skills (analytic and creative) with significant exposure to consumer facing programs/products

Marketing Leader Resume Examples & Samples

Development and execution of the strategic marketing plan to drive profitable new customer acquisition and volume across the business P&Ls (Cards and Personal Loans)
Development and execution of the annual acquisition marketing plan spanning ATL, BTL and digital (Display, SEO, SEM, Social), driving marketing effectiveness
Develop and implement brand strategy and management of our Consumer brands within budget and business model constraints
Development and innovation of value propositions to ensure we continue to remain at the forefront of the market and continue to grow
Drive acquisition via consumer insight research and segmentation to drive greater customer centricity
Input into the GE Capital planning cycles and rhythms
Lead the marketing engagement with our key partners to drive strong partnerships and alignment around the joint marketing plans
Manage opex of $XMM to achieve Consumer volume and PBT targets
Lead design and execution of partner channel engagement programs
Actively leverage the resources and skills across the matrix to deliver capabilities in terms of strategy, insights and digital to help achieve business targets
Provide leadership, coaching and management to the team to ensure performance, development and retention
Undertake regular people reviews and ensure appropriate resourcing is in place to drive business growth
Undertake performance assessment and coaching of your direct reports and ensure these are in place throughout the team
Ensure appropriate development plans are in place for all staff
Escalate any Compliance, Legislative or Regulatory issues and/or concerns through the appropriate channels
Complete 100% of all Compliance training and any other training as assigned to you when due
Minimum 8+ years marketing experience, post-graduation, in a service industry, preferably financial services
High level of exposure to the financial services industry dynamics including regulatory environment, compliance and credit risk
Previous leadership experience of a marketing team in a Consumer business
Robust brand strategy development experience
Strong digital marketing experience and best practice, including social media
Experience in developing and executing marketing programs delivering strong results
Knowledge of Operations, Risk, Compliance, Sales
Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times
Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
Persuasion — Persuading others to change their minds or behaviour

International Marketing Leader Resume Examples & Samples

50%: Develop and deliver short and long range integrated marketing strategies for the product in line with broader business objectives. Collaborate with US Marketing to align strategies (particularly prelaunch/launch plans); deliver financial objectives (revenue, market share, and A&P expense targets) for the product
20%: Develop and maintain positive and collaborative working relationships with a broad range of key internal stakeholders, including, among others, Region Leads, Country GMs and Sales/Marketing leadership, Market Access, Global Commercial Operations, Finance, Legal, Compliance, Regulatory Affairs, and Clinical Development & Medical Affairs in order to ensure delivery against commercial objectives and/or maximize the impact & effectiveness of resources supporting those objectives
10%: Serve as a core member of the NATPAR PST, effectively representing the international commercial perspective in team decisions and collaborating across PST functions in defining and delivering PST-level objectives, deliverables and programs
10%: Ensure understanding and adherence by the commercial team to all relevant internal and external policies or guidelines that relate to the team’s activities and deliverables

Assistant Marketing Leader Resume Examples & Samples

Excellent computer, Microsoft office skills
Adobe Photoshop and InDesign experience preferred
Effective time management and project management skills
Ability to work well with a team as well as independently
Problem-solving attitude
Willingness to take initiative
Close attention to detail and follow through
Ability to work under pressure and against deadlines
1 – 2 years relative work experience in a marketing and/or marketing administrative assistance role

Guitar Center Marketing Leader Resume Examples & Samples

Assess client needs, business goals, and opportunities. Jointly create and execute a growth plan to align with the client’s overall business strategy
Jointly with Sales drive and communicate all key metrics pertaining to the performance of the client portfolios (sales, new accounts, repeat purchase percentage, consumer e-mail enrollment, digital engagement, penetration, and return.)
Optimize marketing investments to efficiently grow the business. Continuously prioritize using ROI tools and track spending to ensure execution within budget
Develop strategies to drive customer loyalty to the retail partner and to Synchrony Financial through the PLCC program
Bachelor’s degree. In lieu of degree HS Diploma/GED and 10 years Marketing experience
6+ years total marketing experience
4+ years consumer marketing experience
4+ years digital marketing experience including account acquisition/activation
2+ years consumer loyalty program experience
Marketing experience with the music industry
Credit card or other financial services marketing experience
Digital marketing experience (SEO, SEM, email, social media, etc.)
Online retail
Ability to influence across all levels of organization
Ability to interact effectively with key clients and sales teams

Industry Marketing Leader Resume Examples & Samples

Develop and execute Industry growth strategies, key objectives, and go-to-market action plans based on analysis of the industry and business goals
Develop, implement and monitor comprehensive marketing calendars and initiatives across broad independent retailer base in the following industries: Furniture, Sport, Flooring, Sewing and Consumer Electronics. These actionable and innovative strategies will be aligned to achieve business growth goals
Build effective, scalable retailer communication strategies across all markets
Collaborate with public relations and other IMMs to ensure optimization and consistency of market strategy, positioning and messaging
Direct industry market research and competitive intelligence efforts to infuse market insights into strategic planning and marketplace differentiation
Project manage strategic cross-functional projects across the industries
Assess key client needs, business goals, and opportunities. Jointly create and execute a growth plan to align with the client’s overall business strategy
Lead industry digital strategy and partner with digital teams to execute digital communication strategies (SEO, SEM, email, social media)
Create, build, and maintain a collaborative partnership with sales, risk, finance, digital, and operations teams to drive overall results
Bachelor’s degree. In lieu of degree, HS Diploma/GED and 9+ years Marketing experience
3+ years of strategic planning/strategic marketing experience
3+ years total marketing experience
1+ years digital marketing experience including account acquisition/activation
2+ years B2B marketing experience
1+ years consumer loyalty program experience
Experience marketing to small businesses and/or dealer markets
Marketing experience in sport, flooring, furniture, sewing or consumer electronics industries
Experience in web analytics, attribution analysis and digital media optimization
Online retail experience
In-depth understanding of marketing tools and methodologies
Champion of marketing metrics and program measurement (incremental sales calculation, campaign profitability, break-even analysis)
Proven business results--executes against plan and delivers

Marketing Leader Resume Examples & Samples

Provide input and feedback to the Executive GTM programs team to help shape Executive programs
Build strong relationships with Service Line and Market leads in the business based on the value BMC brings to the business
Ensure proper involvement of GTM teams into the sponsorship programs and events within the Region that are being driven by the Brand and External Communications Leaders
Manage and engage talent across a Regional Go-to-Market Programs team
Maintain up-to-date knowledge on brand, marketing and communications issues, competitors, trends and long-term implications for EY within the Region
Experience leading integrated transformational marketing programs within a complex business environment
Proven ability to influence and build collaborative relationships with senior-level stakeholders

Marketing Leader, Personal Loans Resume Examples & Samples

Minimum 8 years marketing experience, post-graduation, in a service industry, preferably financial services
Previous P&L exposure displayed through strong financial acumen
Ability to define, clearly articulate and drive a strategy
Track record of driving change
Working knowledge of Product, Operations, Risk, Compliance, Sales
Influencing skills, negotiation and stakeholder management
Strong business / commercial acumen, able to detect emerging trends and develop appropriate strategic responses
Strong communication and synthesising skills; verbal, written, presentation - to lead complex and broad discussions with diplomacy, authority, conviction, commitment and impact
Planning – anticipate obstacles and changes to plans and arrange resources to overcome them
Analytical reasoning – analysing and interpreting complex information using defined techniques. Determining and resolving problems
Contracting – negotiating solutions to internal customer requirements with internal or external suppliers
Proven experience in leading business transformation, delivering profitable and customer focused results
High standard of personal integrity, role models corporate values, able to lead within GE Spirit & Letter
Commitment to continuing self-development

Customer Marketing Leader Resume Examples & Samples

Develops and deploys PR, Brand and Communication strategies for a leading SaaS-based solution
Leads a team of high-potential marketers with strong wills to succeed
Employs an analytically based approach to marketing and is prepared to demonstrate results
Works closely with Product Marketing and Account Management to deliver accelerated growth
Plans and executes Customer Advisory Boards
Demonstrates the ability to interact comfortably with all levels of executive leadership
Works well with a global team across functional areas (Sales, Marketing, Technology)

International Marketing Leader Resume Examples & Samples

Develop and maintain positive and collaborative working relationships with a broad range of key internal stakeholders, including, among others, Region Leads, Country GMs and Sales/Marketing leadership, Market Access, Global Commercial Operations, Finance, Legal, Compliance, Regulatory Affairs, and Clinical Development & Medical Affairs in order to ensure delivery against commercial objectives and/or maximize the impact & effectiveness of resources supporting those objectives
Manage performance, provide / guide development of skills and capabilities, and foster a ‘Brave’ culture for direct reports, and directly / indirectly ensure the same for all members of the commercial team; resolve conflicts and facilitate changes required to the structure of the marketing team to ensure delivery against objectives and the agility needed to react quickly to marketing problems and opportunities
Serve as a core member of the Elaprase PST, effectively representing the international commercial perspective in team decisions and collaborating across PST functions in defining and delivering PST-level objectives, deliverables and programs
Ensure understanding and adherence by the commercial team to all relevant internal and external policies or guidelines that relate to the team’s activities and deliverables
Prior International marketing and or operations preferred
Experience/knowledge in Rare Diseases and/or Endocrinology preferred

Digital Marketing Leader Resume Examples & Samples

Create and deliver digital strategy, processes, and tools for multiple digital properties across CareCredit
Develop and lead projects that focus on improved user experience, high customer engagement, volume growth, and Consumer Acquisition
Manage all aspects of Direct to Consumer online marketing strategy and execution
Manage and continuously optimize online partnerships
Support key portfolio growth initiatives such as value prop, dual card, loyalty, digital card, native app, Bill Pay, and Business Development efforts by identifying and developing new tools and digital solutions as appropriate
Lead, refine, and enhance Search Engine Optimization and Search Engine Marketing efforts for web and mobile properties
Establish digital metrics; develop dashboards and reports to communicate digital results
Use metrics to prioritize and make decisions, evolving and adjusting digital strategies as necessary to optimize UX
Establish relationships with cross-functional team members across SYF to support programs/initiatives that impact all lines of business
Share best practices across departments and lines of SYF business
Bachelor's degree. In lieu of degree, HS Diploma and 14+ years of business experience in credit card or financial services
10+ years business experience in roles of increasing responsibility in Marketing to include: 5+ years digital Marketing experience with online marketing including website production, SEM (paid and organic), display advertising, and social media; digital experience should include both web and mobile; experience with website analytics and Content Management Systems (CMS)
Strong analytic skills and analytic mindset
Strong project management experience with a record of delivering on time and across functions
Experience in healthcare and in financial services
Ability to influence and gain commitment at all organizational levels
Strong people and resource management skills

Guitar Center Marketing Leader Resume Examples & Samples

6+ years total marketing experience to include: 4+ years consumer and digital marketing along with account acquisition and/or activation experience,
2+ years of consumer loyalty program experience, AND financial services industry experience
Ability to travel frequently to the client site in Los Angeles

Guitar Center Marketing Leader Resume Examples & Samples

Lead Creation and Execution of Synchrony/Guitar Center Loyalty Program drive customer allegiance to Guitar Center via the PLCC program / dual card in future
Be key representative of Synchrony Financial with key C-Level Executives at Guitar Center
Handle complexity of a significant in-store and simultaneous Online Sales Approach
Champion the use of consumer and competitive data analysis to develop strong, simple, and differentiated consumer value propositions. Includes promotional financing, rewards programs, special discounts and segmentation
Jointly with Sales drive and communicate all key metrics pertaining to the performance of the portfolio (sales, new accounts, repeat purchase percentage, consumer e-mail enrollment, digital engagement, penetration, and return.)
Bachelor’s degree OR in lieu of degree; high school diploma/GED and 10+ years of Marketing experience
8+ years total marketing experience that includes marketing in financial services industry
6+ years consumer marketing experience
7+ years digital marketing experience including account acquisition/activation

Cards Marketing Leader Resume Examples & Samples

Minimum 8 years marketing/product experience, post-graduation, in a service industry, preferably financial services and consumer credit cards in particular
A high level of marketing experience and understanding
Demonstrated ability to manage a high-performing team and manage change
Commercial acumen and strong conceptual thinking
Strong communication both written and oral to synthesising information and presenting them to ensure business relevance and organizational impact. Leading complex and broad discussions with diplomacy, authority, conviction and commitment
Marketing agency management including campaign management and account servicing
Facilitating – managing all group dynamics. Provide direction for the group and open and honest feedback in a constructive manner
Analytical reasoning – analysing and interpreting complex information using defined techniques. Determining and resolving the course of problems
Budgeting – planning and managing costs within defined limits and adjust allocation of funds according to priorities

Digital Marketing Leader Resume Examples & Samples

Bachelor's degree or, in lieu of degree, HS Diploma and 14+ years of business experience in credit card or financial services
A minimum of 10 years of business experience in roles of increasing responsibility in Marketing to include
5 years of digital Marketing experience with online marketing including website production, SEM (paid and organic), display advertising, and social media
Self-starter with strong analytic skills and analytic mindset to translate complex data and insights into action plans

Central Region Segment Marketing Leader Resume Examples & Samples

Behave like a CMO: partner with Country General Manager to create and drive business plan; own annual marketing plan
Key contributor to Central Region business and marketing plans, provide insights & requirements: market trends, segmentation, client priorities, industry priorities, key plays, business capabilities, channel plays, and content requirements
Drive interlock with Central and Eastern Europe Marketing and Communications teams on country priorities (clients, buyers, industries, solutions and plays)
Prioritize clients, buyers, industries, and category solutions using data analytics and market knowledge
Ensure engagement of new clients & appropriate routes; identify & engage key local influencers using social business practices (Independent Software Vendors, Systems Integrators, Managed and Cloud Service Providers (ISVs, SIs, MSP/CSPs)
Ensure effective account and partner selection and prioritization. Increase focus on targeted marketing
Communications – adopt and adapt worldwide and regional messaging to reinforce strategy, plays, key actions, enablement, marketing activities, wins etc, brand protection, focus on digital
Enablement – overall enablement of Central Region working with team responsible for seller education, including Seller Academies individual seller development
Sellers support for future quarter planning, regular checkpoints on progress
Drive campaigns targeting CxOs (e.g.IBM C-suite study reports), assure plan Industry alignment
Meet clients, partners, be active in social network to support business and deepen market knowledge

Digital Marketing Leader Resume Examples & Samples

Actively work with stakeholders to understand the business issues
Help ensure that resources are aligned and available to drive business results per commitments
Identify new opportunities for building capabilities & assets
Responsible for building shared agenda with Stakeholders
Responsible for strengthening the function’s capabilities with new skills, methods and tools
This role combines an overall mastery of digital marketing with Subject Matter Expertise in one of the five focal categories
Arrange for new hire, ongoing skill development and work related training
Must be able to hold a room with Senior Executive by gaining respect as a Subject Matter Expert and trust as a business partner
Know when to listen. Success comes from understanding the business problems at a granular level - not all problems are solved by the same approach. Candidates must listen to the issues and diagnose the problem to build the proper solution
Proven ability to engage teams, elevate their understanding and lead them forward without direct accountability
Understanding of how direct targeting impacts results
Knowledge of data's impact on digital and direct programs and a demonstrated ability to harness its power
Experience for testing & learning in real time

Cleversafe Performance Marketing Leader Resume Examples & Samples

Campaign planning, execution, lead and response planning, developing local plans including marketing recommendations
Integrating the right mix of Demand Generation, Channel Enablement, Channel Co-Marketing, Thought Leadership, Relationship Marketing, and Communications
Leading development of strategies for ownership and management of agency and vendor relationships in support of the integrated program plan
Event, Digital and Social media specialties
Development of strategies and plans to collaborate with marketing discipline peers
Application of expert knowledge to lead the creation of a plan that encompasses 360-degree execution leveraging the value propositions and buying agendas
Defining effective and relevant metrics, and drive a data driven marketing discipline

Digital Marketing Leader Resume Examples & Samples

Possess cross-practice digital marketing skills (email, social, paid media, search) and understanding of an end-to-end marketing process
Proven ability to oversee the execution of an integrated marketing experience and influence the program planning process, including development of business case for investment in localized digital tactics
Demonstrated experience in driving business results and selling to a transaction; responsibility and accountability for operationalizing digital funnel performance
Experience in managing to metrics, reporting on Key Performance Indicators (KPIs), and knowledge of how direct targeting impacts results of digital and direct programs
A trusted consultant's presence - ability to: educate, enable and motivate teams; gain respect of peers / leadership as a Subject Matter Expert (SME); listen, engage, and influence

Marketing Leader Resume Examples & Samples

Results Focus – Significant track record in delivering well considered insights and strategies that deliver business results. Strives to improve business performance. Continually sets challenging goals, which are realistic, but typically more challenging than those set by the organisation. Identifies opportunities for improvements in outcomes, processes and systems to improve results and performance
Understanding the business and market – Deep understanding of key business drivers and the financial strategies of various portfolios. Understands macro trends and how they are influencing customer behaviour and driving opportunities. Knows where ANZ is situated in the market compared to its competition and applies this understanding to recommendations and decisions
Experienced strategic marketer - Uses experience in financial services (Proven years of experience in both wealth management and retail banking) and Strong background in analytics or market research to deliver insights and strategies
Experienced in taking analytical insights and translating them into recommendations that result in better solutions and experiences. Tertiary/post graduate qualifications in business/finance or marketing is a plus
Customer Focus – Track record in delivering deeply researched and considered insights and strategies on customer needs and wants. Able to provide advice on how to best identify and engage targeted customer segments. Track record of being able to deliver both commercial results and better customer experiences. Acts as a trusted advisor
Influencing outcomes – Persuades by demonstrating benefits. Actively seeks opportunities to sell benefits. Thinks through the best way to present information and tailors approach accordingly. Gets people excited about an idea, concept, product or service being offered. Carefully prepares arguments and presentations ahead of meetings
Actively contributes to a culture of collaboration and high performance – Track record of actively contributing to teams by taking steps to understand the business’ strategy and purpose. Sets stretch targets, take ownership and recognises the best results are driven through leveraging the unique strengths of a diverse team
Data mining/Data modelling/Product modelling
Business Analytics
Business Intelligence
Customer Insight/Analysis
Business & Process Improvement
Digital strategy/Analytics
Marketing analytics - including propensity, Segment, campaign analysis etc
Knowledge of SQL, SAS and ETL - Qlkview is highly regarded but is not essential

Banking & Capital Markets Marketing Leader Resume Examples & Samples

Provide strong BMC leadership to the Banking Capital Markets Global Sector Leadership team and Banking Capital Markets BMC team,
Support and encourage methods for driving innovation and change across the sector’s GTM strategy
Have budgetary and financial management responsibilities for all Banking Capital Markets programs
Collaborate with the network of Banking Capital Markets marketing and communications people within the regional FSO; create strong relationships that enable the successful co-creation, development and deployment of Global programs into regional markets
Manage relationships with key stakeholders across the Banking Capital Markets leadership team, including service line, regional and account leaders
Maintain up-to-date knowledge on Banking Capital Markets issues, trends and long-term implications for EY’s brand in the sector and its Go To Market approach in particular
Play a leading role in creating best-in-class issue-based Banking Capital Markets programs and execution of cross-sector programs
Demonstrate a deep understanding of Banking Capital Markets and Financial Services sector
Deliver on EY and BMC strategic priorities; align EY’s business priorities to Banking Capital Markets agenda, brand and revenue goals; achieve the desired results
Motivate professionals across Banking Capital Market network to realize the BMC vision in sectors; enable innovative thinking and inspire innovative action in others; communicate the business case for change; leverage communications to inspire others
Assert own ideas and persuade others; gain support and commitment from others; mobilize people to take action; use creative approaches to motivate others to meet the sector’s strategic goals; engage with leaders effectively to gain sponsorship for activities
Advise stakeholders on marketing and communications concepts; work collaboratively and effectively with peer functions and stakeholders to deliver on EY and Banking Capital Markets BMC strategic priorities
Develop appropriate project plans in alignment with BMC project management methodologies and professional standards; effectively partner with stakeholders to execute against project plans; be adaptable and proactive in addressing project challenges
Gather client feedback to generate meaningful, actionable information that helps drive change and continuous improvements across the organization; complement the data-gathering and change process with a strong marketing plan that communicates the importance of customer satisfaction both internally and externally
Demonstrate knowledge, skills and abilities concerning global business fundamentals, business models, ethics, competitive analysis and cross-cultural/geographical sensitivities
Experience of navigating complex global organizations

Global Business Services Marketing Leader Resume Examples & Samples

Applying deep buyer, segment and routes-to-market expertise to develop the end-to-end marketing strategy for GBS as part of an overall integrated plan
Creating a go-to-market (GTM) strategy for best reaching our target markets, including thought leadership and lead generation activities
Partnering across the marketing, offerings and sales ecosystem to continuously optimize execution and business results
Delivering unique/compelling positioning, strategic messaging and leadership proof points improving GBS’s market position, competitive advantage and business results
Applying deep buyer behaviour expertise to orchestrate and manage the delivery of an exceptional client engagement experience, end-to-end encompassing buyer journey, content narrative and syndication design
Be the focal point for all GBS marketing activities by leading and influencing others to achieve the goals
Assumes additional responsibilities as assigned
Over 10 years of marketing leadership in a professional services (or similar) environment with a track record of strong performance and business results
Degree in Marketing or equivalent
Innovative thinking and creativity
Strong verbal and written communication skills, demonstrated leadership skills, and project management skills including the ability to work effectively in highly matrixed organisations
Understanding of and experience in content curation highly desirable
Deep understanding of core marketing disciplines: product management, product marketing, marketing communications, brand and digital
Strong problem solving skills in highly complex markets identifying trends and opportunities
High collaboration and stakeholder management skills
Internal candidates please refer to

Marketing Leader Resume Examples & Samples

Excellent organizational skills and experience in project management. Ability to own, manage and implement high-level projects. Ability to manage time and responsibilities effectively and drive programs to successful completion. Can perform a variety of assigned tasks and work within established procedures
Excellent communication skills. Able to communicate information, ideas and concepts at a senior level to varied internal and external audiences. Strong verbal and written English and local language ability, with good capability in presenting
Problem-solving skills. Able to use a range of tools, techniques and procedures to identify, understand and resolve various job related issues
Strong interpersonal skills and ability to make informed judgments leading to effective partnerships and sustained relationships with a wide range of individuals and organizations including Government, not-for-profit organizations,
Ability to negotiate agreements with a range of external organizations with advice from IBM legal

Marketing Leader, Central & West Africa Resume Examples & Samples

Partnering across the marketing and sales ecosystem to continuously optimize execution and business results
Delivering unique/compelling point of views (POVs), strategic messaging and leadership proof points improving IBM East Africa’s market position, competitive advantage and business results
Applying deep buyer behavior expertise to orchestrate and manage the delivery of an exceptional client engagement experience end-to-end encompassing buyer journey, content narrative and syndication design,
Translating marketing plans, segment priorities and messaging into effective content marketing practices that when implemented in campaigns generate & progress new sales opportunities
7 years experience of Marketing skills
7 years deliverable of marketing goals
10 years experience of Marketing skills
10 years deliverable of marketing goals

Senior Marketing Leader Resume Examples & Samples

Assists in developing the department's strategic plan, which addresses critical issues in the marketing and communications area. The plan will set out objectives for each strategic area of the department and outlines plans for achieving those objectives
In consultation with the Vice President & senior management team develops and recommends an annual plan for the Digital Marketing and Communications department. The plan will set out objectives, plans, and specific activities to be pursued in each area of responsibility. This plan will be developed in the context of the organization's strategic and operating plans and will be directed at supporting the objectives established in those plans
Makes decisions relative to the selection, promotion, utilization, retention and compensation of Marketing and Communications staff
Makes presentations to the Board on Digital Marketing and Communications strategies and activities
Provides strong, effective and highly visible leadership to the Marketing and Communications team in order to capitalize on the full potential of this most critical resource. Ensures that all employees are stimulated, motivated and guided to contribute fully to the realization of the organization mission, vision, goals and objectives. Empowers employees to identify innovative approaches to enhance organizational performance
Develops a Digital marketing strategy that effectively markets the organization and educates the public in terms of issues and maximizes the organization's fundraising efforts
Responsible for the development and implementation of an annual, strategic, special events calendar that ensures the efforts, resources and the volunteer time are utilized in a manner that provides the greatest return to the organization. Ensures all events are planned to capture the attention of the intended audience and the media. Manages the production of each event ensuring all appropriate sponsorships are achieved and all details are managed in a creative, timely and cost efficient manner
Develops and implements communications and media strategies that successfully deliver information and key messages to the public
Develops and maintains a strong and productive relationship with both print and electronic media. Ensures the organization is understood by the media and the media are interested in presenting information to the public in a manner that informs and educates them on the organization
Provides ongoing media training to the management team and volunteers. Ensures management and volunteers have the skills and confidence to deliver appropriate messages during interviews with the media
Directs market research activities in order to keep abreast of changing demographics and other relevant issues in order to evaluate marketing and communication activities and to monitor emerging issues
Ensures the development of advertising and promotional plans and manages the annual advertising and promotional budget
Manages the use of external resources as they pertain to the marketing and communications function (e.g. advertising agency, printers, etc.)
Keeps abreast of all trends in the industry
University graduate in business, marketing, communications or an equivalent combination of education, training and expertise
Individual must possess a minimum of 10 years combined senior management and communications experience in an organization involving a significant number of people with diverse and varied interests and backgrounds
Experience must include strategic planning, communications planning and management, Digital Marketing and media relations

Global Banking & Capital Markets Marketing Leader Resume Examples & Samples

Create a global brand, marketing and communications strategy that aligns with Banking Capital Markets Plan to Win global business plan and growth priorities
Provide leadership guidance, information and support to a BMC GTM team plus Internal Communications and PR Managers to enable the successful deployment of programs in the market and into priority accounts
Take an organizational-level view of implications; manage competing forces and drive understanding, motivation and stakeholder value
Enable knowledge sharing throughout the Banking Capital Markets Sector; develop an ability to synthesize information from others; help the Sector address its big issues; serve as an organizational connector; address complex political issues directly yet diplomatically
Proactively develop foundational, functional and leadership competencies in others; see learning and development as a critical input to delivering exceptional client service to BMC clients; seek to inspire others by holding self-accountable for continuous learning; leverage EY’s performance management and development process methods to effectively manage team member performance and development
Team of 4: 1 GTM Associate Director, 1 GTM Assistant Director plus PR / Social Media and Internal Communications Assistant Manager roles
Experience managing complex global programs & navigating complex global organizations
Professional services experience preferred
Good understanding of the business, market and regulatory issues facing the Financial Services sector

Global Digital Marketing Leader Resume Examples & Samples

Bachelor’s degree required, MBA strongly preferred, with 10+ years of marketing experience
Footwear, apparel or athletics industry experience preferred
Deep, proven digital experience
Expertise in developing and distributing content
Strong understanding of and respect for the role of social media and the uses for different platforms
Experience with working in a cross functional/regional matrix type of marketing organization and international markets
Extensive experience in planning, implementing and evaluating digital brand engagement initiatives deployed using social technologies and platforms. Understanding of innovative approaches to reaching younger consumers
Experience in programming and production of digital/video content in support of a holistic digital/video annual content calendar
International experience a plus

Channel Marketing Leader Resume Examples & Samples

Partnering across the marketing, portfolios and sales ecosystem to continuously optimize execution and business results
Delivering unique/compelling point of views (POVs), strategic messaging and leadership proof points improving the channel's market position, competitive advantage and business results
Applying buyer behavior expertise (reseller, distributor, SI, ISV, etc.) to orchestrate and manage the delivery of an exceptional client engagement experience end-to-end

Global Service Marketing Leader Resume Examples & Samples

Perform industry trend analysis, market share and competitive analysis and win/loss tracking to identify service commercial strategies for growth
Identify customers’ clinical and economic needs, values and desired benefits
Identify and assess market and distribution risks, and develop a plan to mitigate those risks
Work with Region Service Marketing, Product Management, to provide input to the product development roadmap and to develop, test and prototype new product ideas
Work with Region Service Marketing to perform installed base analysis in order to define programs needed to improve customer loyalty, share of wallet and retention
Identify and select KOL’s for thought leadership and awareness building in collaboration with Regional Service Marketing
Build and Execute global Service Commercial launch plan, including value proposition, segmentation / positioning, messaging, target pricing, awareness & advocacy strategies, channel ( digital & non digital) strategy and sales enablement , in coordination with Regional Service Marketing
Develop product training materials, communication plan , in cooperation with Marketing Services and Regional Service Marketing
Develop and manage budget needed to execute Commercial Launch in collaboration with Regional Service Marketing, and ensure timely implementation in the Regions
5+years’ experience in marketing, product marketing or related field
Strong analytical and process skills
Travel required. Expected travel up to 20% but may be higher at times and may be short notice, some weekends and holidays
Deep marketing expertise in market & customer insights, product commercialization, marketing tactics and branding
MBA or Master’s Degree in Marketing, Business Administration or related field
Service Marketing experience

Americas Field Marketing Leader Resume Examples & Samples

Minimum of 3 years of experience in marketing and/or product management
Advanced Degree in Engineering from an accredited university or college
An excellent understanding of Marketing and Commercial functional disciplines
Able to formulate business strategies in creating and implementing proven successful strategies for creating demand
A personal style that is viewed as open-minded and collaborative
Work location can be anywhere in the Western Region of the US

Field Marketing Leader Resume Examples & Samples

Capture customer insights and conduct Win/Loss analysis: Analyze channel/field level win/loss data and conduct in-depth customer interviews to generate insights and develop hypotheses on the GTM strategy and commercialization plan in the region, aligned with sales funnel and sales related metrics (conversion rates, customer retention etc.)
Integrated Region Marketing Plan : Leading in partnership with Product and Sales, the Annual Region/Country Integrated Marketing Plan, ensuring execution of coherent and impactful campaigns
Commercial activation support: Developing and executing marketing programs aligned with global marketing initiatives and regional commercial strategy
Installed Based Marketing: Lead IB marketing programs in order to increase share of wallet, drive IB Retention & Customer Loyalty
Demand Creation & Funnel Acceleration: Responsible to develop and execute demand creation & funnel acceleration tactics supporting product and solution commercial launch plans and IB Marketing initiatives
Outbound and inbound marketing (events, direct marketing, email marketing etc.) and prepare all channels to support those programs
Measure effectiveness of all relevant marketing activity in the region
Top Accounts Marketing - Develop & implement Top Account Marketing strategies to support account management to sell new products and solutions, but also to collect customer insights
Sales Enablement: Working to ensure that sales teams will be properly trained and equipped with the right materials and tools required for execution of growth strategies
Channel Marketing: Support the Channel Strategy development through a Market Coverage Map, Responsible to align Branding Strategy with the Channels, Responsible for managing Marketing communication with the channel
Bachelor's degree in Marketing, Business Administration or related field
Minimum 5+ years’ experience in marketing, product marketing or related field in high technology markets (knowledge of the full Life Sciences portfolio is desired)
Influencing skills – ability to motivate individuals and demonstrate organizational influence, both within GE and with our channel partners
Willingness and ability to travel within U.S and Canada and occasionally Europe
Excellent oral and written communications skills. Capable and comfortable with telephone and web-ex presenting
8+ years’ experience in marketing, product marketing or related field
Knowledge of adjacent markets i.e. applied segments, diagnostics and customer applications
Experience in a commercial environment. For example; sales, key account management, sales management, marketing, scientific support and/or training
Strong time management, organizational, and administrative skills
Willingness and ability to take on additional responsibilities and undertake challenging tasks and/or global projects
Demonstrated ability to energize, develop, and build rapport at all levels within an organization
A high degree of self-motivation
Standard computer skills-experience in Word, Excel, PowerPoint, Outlook or equivalents

MEA Marketing Leader Resume Examples & Samples

Clear thinker & team-player with strong analytical skills, ability to transform data into clear insights, drive outcomes and solve problems
5 years in market analysis, strategy, market development or BD
Solid experience in demand forecasting, competitive intelligence, customer economic and/or financial analysis & strategy
Fluent in English essential. Other European/Middle East Languages desirable
Willing to travel to within the MEA (approx. 40% of time)

Marketing Leader Resume Examples & Samples

Bachelor’s Degree in Marketing, Business Administration, PR or related field
At least 3 years of experience in marketing, product marketing or related field
Master’s Degree in Marketing, Communications, Business Administration or related field
7+ years’ experience planning and implementing trade shows/events and a demonstrated track record of developing award-winning trade shows
Experience in healthcare or pharmaceuticals would be a plus
CTSM (Certified Trade Show Manager) certification
Experience in working with diverse global teams and directing multiple vendors
Basic design/engineering skills

Japan Digital Marketing Leader Resume Examples & Samples

Maintaining and advance Web properties
Liaison with demand generation teams
Working closely with GE Healthcare’s IT team & leadership for management and execution of selected platforms supporting digital programs
Providing a process for measuring the impact of major digital/web campaigns/promotions and communicate results to Ad & Promo Leaders
Executing critical web/digital operating mechanisms and processes to ensure compliance and consistency with high-level GE goals and objectives across the business
Driving social media usage
Coordinating with appropriate vendors on various projects
Working with exhibits team to leverage digital for events
Staying up to date and comprehend Global digital trends and strategies
Working with field marketing team, product marketing team and region commercial team to implement key digital promotion programs
Leading development and execution of digital marketing strategy, identifying digital channels to reach non-core customer segments (customer segments that direct sales force are unable to reach), generating and nurturing leads through Marketo
Leading deployment of collateral through digital tools to GE direct sales force and distribution partners
Bachelor’s degree in Marketing or Advertising or related
5+ years’ experience in social media/web
Strong project management skills and creative abilities
Experience interacting with and coordinating multiple functions/stakeholders (e.g. Legal, IT)
Website development experience
Ability to influence diverse stakeholders
English language fluently spoken and written
Able to operate at a senior level and to build credibility with P&L management teams, Corporate GE and GE HC leadership
Advanced Bachelor’s degree in Marketing or Advertising or related
7+ years’ experience in social media/web
Strong external focus – capable of anticipating changes in the market by evaluating new information against preexisting knowledge
Project Management Skills
Vendor Coordination
Open to change and constantly scanning the market for new trends
Cross –cultural awareness
Team Management Skills and ability to collaborate

Global Technology Marketing Leader Resume Examples & Samples

Excellent written and verbal communication abilities
Ability to influence and build collaborative relationships in the Sector and beyond
Ability to challenge views and perspectives, influence and lead change at a leadership level
Experience managing complex global programs
A self-starter with strong entrepreneurial skills
Experience working as part of diverse and virtual high-performance teams

VP, Partner Marketing Leader Resume Examples & Samples

The Marketing VP is responsible for establishing the strategic direction of Product and Service marketing to specific industry verticals/target markets and ensuring that the products/solutions are positioned to sell based on the needs of the market. The position requires the creation of go-to-market strategies and development of marketing plans to effectively position First Data solutions in the marketplace while delivering value to customers and profitable growth for the company. The individual will be required to collaborate with executives from product management, sales teams, business development, PR, training and other internal marketing channels throughout the duration and execution of all marketing initiatives. This position will work with EVP of Marketing to define and direct marketing strategies including budget management across multiple teams
They will be responsible for the successful management and coordination of assigned projects. They will manage a department that will be required to create and execute integrated marketing campaigns, develop success metrics and monitor results of every marketing initiative for which they are responsible. Marketing efforts may include advertising, branding, product launches, acquisition/retention programs, sales collateral/tools development, event/tradeshow recommendations and ROI justification. This individual provides leadership for all facets of multiple, highly complex projects. They will provide leadership for all aspects of market research and analysis, financial analysis, competitive assessments, segmentation definition, customer/data analytics, program implementation, training coordination, project status reporting, and post-rollout review/audit. They will review the progress of the overall project plans and provide guidance and strategic direction on marketing initiatives
Lead the strategy and execution of marketing programs to support revenue generation for small and mid-market customers driven from a vast network of third party partners. These partners include regional banks, ISOs and Agents. Collaborate with the channel partners to develop and execute programs that drive lead generation and ultimate account acquisition, leveraging the wide range of tactics, in particular digital, email, social, in-branch displays and interactive media, events and other programs. Ensure high visibility of our brand and solutions we offer within the partners’ channels on a perpetual basis. Design and distribute compelling sales messaging, product positioning, competitive insights, case studies, infographics and presentations to support telesales, sales and partners. Ensure materials present a clear and compelling value proposition that differentiates First Data / Clover in the market. Create the sales funnel, and track the lead and sales conversion performance on an ongoing basis for each partner. Create action plans as needed to ensure FDC meetings its partner specific objectives. Provide updates to both the internal sales organization and to partners; Institute remedial plans as needed
Identify and produce opportunities to generate visibility in the partner channels to elevate performance. Leverage existing partner events and initiatives, regional and local events, media opportunities, and customer initiatives to promote FDC. Collaborate cross functionally within FDC and across partner organizations to create virtual teams to execute marketing programming. Ensure projects are managed with accuracy, to budget and to timelines. Prepare well thought out presentations to partners and other constituents to propose new initiatives, communicating the financial justification and business case as appropriate. Identify opportunities for unique events to showcase FD and partner initiatives. Create, host and nurture customer advisory groups to generate client mind share and capture important insights to emerging needs. Manage a team of 3-5 FTE plus vendors or contractors as necessary

Digital Marketing Leader ACS GC Resume Examples & Samples

Drive online and social media strategy and one ACS execution
Plan and execute company website / SEO/SEM strategy and execution
Drive e-Commerce strategy and work with GBE’s and COE’s to keep e-Commerce vehicles current and vibrant
Optimize content of all digital vehicles
Plan and buy digital and online media with result measurable
Recommend, develop and maintain cross- SBU digital marketing programs, including programs that will seek profitable market share gains and sales of key customer segments to increase customer loyalty, arrest attrition and acquire new customers
Proactively explore and direct new initiatives and enhancements to improve the demand gen programs
Ensure compliance with Honeywell initiatives, platforms, processes and standards
Identify emerging trends and technologies and integrate appropriately into Digital Marketing programs, with a focus on delivering benefits across customer segments
Degree in Marketing/Communications. Advanced degree preferred
8+ years related working experiences, among which 5+ years Digital Marketing leadership experience in corporate environments and/or digital consultancies, with a proven record of developing high impact solutions across the digital landscape
Fluency in emerging digital practices
Demonstrated ability to conceptualize, launch and deliver multiple projects on time and within budget
Ability to lead through the design/build of business processes and customer facing systems and experiences
Strong writing, communication and presentation skills
Strong influencing and negotiating skills with the ability to manage in a matrix organization
Interpersonal skills, including the ability to quickly establish and maintain rapport
Utilizes support functions and all other available resources to apply best practices

Global Vertical Marketing Leader Resume Examples & Samples

Planning, development, and implementation of effective business development strategies and policies. This will involve working with Competitive Intelligence to maintain and develop key insights on competitor activities; understand trends in the Terminals market across different geographies and identifying the different needs based segments that the major Terminal operators comprise
Developing and leading pricing strategy for Terminals solutions. Develop and maintain data to successfully implement pricing targets to increase win rate in competitive situations globally
Leading Research and analysis of environmental and competitive conditions, customer needs, and market trends
Coordinating with Product Managers in both PAS and PMC LOBs to develop solutions that will drive profitable growth in the Terminals Market. Provide the market insights and business case justification that will guide and prioritize the product manager’s research and development plans
Designing strategies to capitalize on market opportunities and ensures that strategic plans complement market place needs
Identifying and developing supplier/partner alliances and customer relationships to further expand business development opportunities at all levels
Linking up with Sales to provide them with specific value propositions and offerings for the targeted customer segments that are consistent with the sales regional business plans. Contribute to training sales on new solutions and value propositions and are crisp and actionable and clearly articulate how Honeywell’s offering differentiates from the next best alternatives
Working with sales to meet quarterly and annual orders targets identified for the Terminals market, broken out by region. Develop strategies and contingency plans to achieve these AOP targets
Networking with industry leaders and builds relationships to facilitate expanded sales opportunities
Preparing appropriate marketing campaigns and supporting plans and collateral specific to the upstream market to meet business goals
Working with MARCOM to drive results. Help define and articulate the Honeywell ‘Brand” as it relates to the Terminals market and develop an effective MARCOM strategy for ensuring this message is broadcast across the target regions. Develop and support pipeline of press releases and case studies that can effectively demonstrate Honeywell’s capability in the Terminals market. Ensure that marketing activities are cost effective, efficient, and within established budget constraints
Ensuring that Business and Marketing plans, goals, and policies are consistent with established Company-wide goals
Maintaining, documenting and disseminating knowledge about industry trends, opportunities, channels and competitors to support business development opportunities
Bachelor's degree in engineering/other technical degree with an MBA preferred
A minimum of 5 years’ experience in the Terminals Industry (Engineering, Marketing, Sales, Strategic Marketing, etc.)
Demonstrated knowledge of business impact of process control automation
Thorough knowledge of market penetration strategies and market development strategies and techniques
Ability to develop and implement effective communication plans for internal/external customers
Master degree preferred
Proven effectiveness in a highly matrixed environment
Global team leadership experience preferred

Enterprise Brand & Marketing Leader Resume Examples & Samples

Defining and leading the development of the J&J Health & Wellness Solutions branding and marketing strategy internal to Johnson & Johnson and within the external market, including PR, communications and thought leadership
Directs critical processes related to wrap-around, commercial, and thought leadership-- business planning, internal/external enterprise branding/marketing plans, , market research, new product launches, business performance tracking, and multi-channel marketing
Activates Health and Wellness “True North” content into communications for the function, the enterprise, and operating companies, collaborating with colleagues across the company
Develops and executes for commercial franchises the annual brand/marketing plan with guidance of the strategic plan and business priorities and in collaboration with other critical business functions
Lead Brand/Marketing initiatives for all commercial franchises including HPI, Enterprise Solutions, and Health Systems to drive market expansion and growth strategies
Assess unmet customer needs and opportunities to enhance marketing portfolio; explore strategic options and partnerships for commercial and wrap-around initiatives
Oversee the customization and directs the implementation of internal and external customer-ready products, tools, training, presentations to targeted customers
Develop market insights that drive strategic business decisions, including product roadmap and resource allocation
Develop metrics and ensure the quality, timeliness, and cost-effective manner in which all marketing plans are implemented with eye toward results/impact
Directs communications, research, and public relations plans to support strategic marketing plan
Contribute positively to driving growth and implementing innovative brand and marketing strategies in the new Health & Wellness enterprise business environment
Act as role model and mentor for marketing team and leaders across the organization by demonstrating behaviors that are aligned with Our Credo and Leadership Imperatives
Continually reassess product/market position and priorities as market evolves, proactively incorporating the voice of the customer
Collaborate with and integrate priorities, points-of-view and insights of complex and diverse set of multiple internal stakeholders – Sales, Marketing, Finance, Healthcare Economics, J&J Distribution, HCS, Legal, Human Resources
Drives thought leadership by developing an internal and external communication strategy (in collaboration with Communications partners) and executing it in the marketplace
Lead new strategic marketing capabilities to meet the evolving needs including
Developing a thought leadership strategy to increase J&J’s leadership in health and wellness
Developing brand strategy for Health and Wellness in support of Commercial and wrap-around business
A Minimum of 12 years related experience is required
A minimum of BA/BS in Marketing or related business field is required
An MBA is preferred
A Proven ability to lead and influence when partnering with executives (internal & external) is required
Demonstrated leadership of a business or function and delivery of consistent strong results is required
Must have strong communication and negotiation skills, able to present marketing and strategic plans to key business leaders while being customer/market oriented
Proven expertise in developing long-term strategic planning for both product and business strategies is required
Well versed in cross-functional teamwork/partnering is required
Knowledge of healthcare space is required
Proven track record of exceptional marketing and branding is required
Experience working within a matrixed environment is required
Ability to work within and lead cross functional teams is required
Position location in New Brunswick, NJ
Up to 30% domestic travel is requiredProduct Management

Vertical Marketing Leader Resume Examples & Samples

Long-Term Business Planning: Lead the "Growth Playbook" process for the Banking and Consumer Lending vertical, addressing current year +3 planning
Marketing Strategy and Plans: Lead the development and execution of the Marketing Strategy and Plan in alignment with the Business Strategy
Marketing functional alignment: Utilize outputs from all of the above to properly and regularly inform Marketing peers of Business Unit objectives, strategies, etc. in order to ensure full alignment of Marketing to Sales and other cross-functional teams. This should also include providing guidance to Marketing functions in a variety of areas
EXPERIENCE: 15+ years in Marketing roles, preferably with 10+ years in B2B Marketing roles in complex business environments with an emphasis on strategy required. Understanding and experiences in business strategy development, marketing strategy, marketing planning, segmentation of customer types within the eco-system and the infrastructure and tools necessary to support these activities
EXPERIENCE: A background in the Financial Technology, Banking, Payments and/or Credit Card Industry in a variety of marketing roles preferred
EXPERIENCE: Previous consulting experience preferred
EDUCATION: Bachelor's degree in marketing or similar field required. M.B.A. preferred or equivalent business experience
TRAVEL REQUIREMENTS: Customer, prospect and partner meetings, team meetings, industry events and conferences: <20%
EQUIPMENT: Proficient in Microsoft Office Suite
SKILL SETS

Marketing Leader Austria Resume Examples & Samples

Digital – define and execute a digital strategy across the marketing and communications plan. This encompasses social media, media buying and digital presence
Content strategy – working closely with the EMEAR Content Managing Editor, Theatre Marcom and subject matter experts to define and deliver a content strategy for the country that delivers against the marketing plan which incorporates segment plans
Segment – partner with Sales to determine segment priorities for
Strong influencer and negotiator at all levels
Experience of leading and collaborating with virtual teams across region and the world
Designing and executing product marketing plans for a theater/region aligned to marketing and sales priorities,
Proven experience of delivering measurable pipeline and revenue results
Knowledge of Cisco’s technologies, markets, customers’ challenges, and channel to be able to assess marketing plan fit to local requirements
Excellent market expertise and knowledge of the latest market developments
Experience in channel marketing
Strategic thinker with ability to collaborate and manage in a cross-functional team environment
Outstanding communication skills
Actively self–develop for continuous improvement
Business and marketing qualifications preferable or equivalent work experience
Fluent in the English language (written and spoken)

Country Marketing Leader Resume Examples & Samples

Building the brand – through awareness, preference and thought leadership activities
Content strategy – working closely with the Content Managing Editor for the country and subject matter experts to define and deliver a content strategy for the country that delivers against the marketing plan which incorporates segment plans
Segment – partner with Sales to determine segment priorities for Enterprise, Public Sector, Service Provider and Commercial to drive the country business
Communications – agree strategy and execution with communications country lead to align to marketing, communications and business priorities
Innovation centre –defining and implementing a marketing plan for the innovation activity within the country
Oversee agency selection, performance and day-to-day management, working with the Marcoms team in EMEAR and country
Partners – define partner strategy with the partner lead to manage partner marketing funds (including virtual wallet), to support overall engagement plan specifically marketing knowledge and execution within the partners
Revenue marketing – deliver the SQL and bookings targets agreed with EMEAR VP
Ability to influence at all levels, including executive leaders within Global, EMEAR region and the country organization
Strong collaboration and management skills. Experience of successfully leading both direct and virtual teams with the ability to work collaboratively across the EMEAR region, theatre and with Global teams
The role has the accountability to facilitate content and best practise sharing within EMEAR and across the Global content hub model
Expertise in designing and executing product marketing plans for a theater/region which are closely aligned to marketing and sales priorities, delivering measurable pipeline and revenue results
Excellent market expertise, up to date with latest market developments and be willing to be a Cisco marketing ambassador externally
Experience in channel marketing through 1 and 2 tier partners is highly desirable
The ability to strategically contribute and manage in a cross-functional team environment with excellent organisational, interpersonal and written and verbal communication skills
Strong people development skills – additional qualifications (coaching etc ) an advantage
Create a culture of innovation across the team, encourage risk taking and accountability
Actively self –development for continuous improvement

Marketing Leader Resume Examples & Samples

8+ years of Marketing experience in a direct, b2b industrial market
Developed successful content and campaign materials beyond product collateral
Digital marketing understanding (at minimum PPC, SEO, eMail savvy even if not AdWords expert, for example)

Global Marketing Leader Resume Examples & Samples

B.S. Degree in Chemistry, Chemical Engineering, or related field. MBA preferred
Strong background in Strategic Marketing Concepts and proven ability to develop new business opportunities/incubate new opportunities
Self-directed leader with an ability to think startegically as well as work independently in the market
Working knowledge of Coatings market trends and technologies
Ability to work in a Matrixed organization with a Global team, to influence and drive new ideas/changes

Enterprise Digital Marketing Leader Resume Examples & Samples

Building and implementing the digital marketing vision; collaborating with the Enterprise and divisional teams to deliver a vision that is fully aligned with corporate goals and the Enterprise strategy
Defining the digital marketing success criteria and metrics, and aligning them with the strategic goals of the Enterprise
Identifying and evaluating internal digital asset capabilities and strengths; ensuring that the digital marketing strategy is built on a realistic appraisal of the internal and external environment
Building a practical digital roadmap from the digital strategy, ensuring its full integration with the Enterprise’s strategic planning process, and the resulting business strategy and plans
Leading vendor evaluation and selection for digital marketing technology for the Enterprise and divisions; working in partnership with IT and other teams to ensure that the organization has right portfolio of tools to deliver the digital marketing strategy and meet the business goal
Working with leaders across all functions to build the skills, resources, and organizational design and alignment required to deliver the digital marketing strategy
Collaborating with stakeholders across business units to build the best possible experience for existing and prospective customers
Establishing and striving to meet key performance indicators to impact growth and profitability in alignment with Enterprise strategic goals
At least 10 years of ascending broad marketing experience, particularly in the field of digital marketing as well as brand/marketing strategy development, which must include some experience in a B2B environment
Minimum of 5 years’ global digital leadership experience
Proven track record of leading business digital transformation
Demonstrated success in setting and defining external vendor strategy, implementation and management
Excellent strategic thinking skills and strong business acumen
Demonstrated ability to lead others through change in dynamic and emergent situations
Experience with a variety of business models
Proven skills in leading, integrating and developing others, while working in a global, virtual, highly matrixed environment
Strong intercultural communication skills to successfully integrate across businesses and functions
Willingness and ability to travel up to 30%
Bachelor’s degree in business, marketing, communications, or IT

Global Marketing Leader Resume Examples & Samples

Be passionate about leading marketing activities for products that are the highest quality in their class
Be energized by working for a world-class manufacturer and collaborating on cross-functional, global teams
Recognize the importance of building and maintaining strong interpersonal relationships
Providing leadership to functional leaders, field market development team, and establishing investment levels for Field Market Development, Marcom, digital marketing, strategic marketing and market research associates
Establishing and tracking key metrics for marketing function across all disciplines, and connecting activity to sales growth
Ensuring integration of marketing activities to divisional sales goals via an integrated credible growth plan, and helping to establish criteria to prioritize marketing investments based on impact
Being accountable for the results and outcomes that marketing delivers to internal and external stakeholders
Establishing, evolving, and driving functional excellence for all marketing associates in the Performance Solutions Division
Ensuring that marketing capabilities are appropriately deployed and leveraged within all business and market team decision processes
Integrating Gore brand strategies with business group objectives and brand messaging
Aligning marketing programs with revenue growth targets
Partnering with the business leaders and Market Growth Champions to prioritize focus market goals and aligning resources with overall business group requirements
Driving the customer experience
Promoting the usage of common marketing (market assessment) and business strategy tools (EEM, PSM) and best practices
Applying understanding of the external market and functional expertise to anticipate risks and opportunities
Establishing focus market criteria and establishing metrics to track performance
Representing the division in Gore Enterprise brand and marketing initiatives
Coordinating crisis communications management with the Enterprise corporate communications team
Bachelor’s degree in business (preferably with marketing focus), engineering or science
Minimum of 10 years’ successful marketing leadership experience, primarily in a B to B environment
Experience creating the vision and setting strategic direction for sales and/ or marketing teams
Deep understanding of digital marketing capabilities and tools
International business experience
Proven ability to focus on results and defining /tracking progress toward growth goals
Demonstrated ability to manage expectations, influence, surface conflicts and manage effectively across global, cross-functional teams
Excellent communication skills and ability to develop strong working relationships
Strong business acumen, deep understanding of financial fundamentals and track record of improving and measuring marketing outcomes
Experience anticipating and developing marketing capabilities needed to keep pace with external shifts

Movement & Purpose Marketing Leader Resume Examples & Samples

Vision of how to integrate the Movement within LOB channel
Strategic direction
Teammate readiness to activate movement
Communication of strategic direction and progress
Reporting key ROI metrics
Lead the enterprise Movement strategy and execution roadmap to align brand and strategic priorities
Develop KPI metrics to increase growth, engagement and ROI
Manage cross-functional teams to develop, design, implement, and measure key Movement initiative
Budget management
Individual must be self-motivated
Individual must feel confident in leading groups of individuals to reaching common goals
Understand marketing strategy, tactics, and deployment
Lead Cross-functional teams
Thrives in achievement-oriented and fast-paced environment
Operates with a high level of personal responsibility and optimism

Marketing Leader Resume Examples & Samples

Develop and execute marketing solutions focused on supporting our issuers business objectives and those of MasterCard
Partner with product teams in the development of new products and the revitalization of existing products
Analyze customers' cardholder portfolios and leverage marketing expertise to create consumer segment-driven opportunities that will drive MasterCard revenue while also providing the best solutions to create long-term customer value
Develop all forms of B2B communications and sales enablement activities, online and off, including sales pitches and product collateral
Lead marketing contribution to all new business pitches including development of core consumer value proposition strategies
Lead results-oriented and accountable team of two direct reports
Participate in and sometimes lead multi-disciplinary work teams (Account managers, Expert sales, Advisors, Market Development, Consumer marketing, etc.) focused on leveraging MasterCard’s assets to solve key business challenges - e.g., consumer insights that suggest business opportunities through marketing programs and product launches
Experience in developing integrated programs including digital, social media and mobile marketing platforms
Analytical thinker who has ability to understand and translate data and research insights into actionable recommendations
Ability to influence marketing dialogue to develop differentiated messaging based upon input from and collaboration with multiple sources including internal subject matter experts and external consulting resources
Advanced oral & written presentation skills – must be PowerPoint proficient

Regional Marketing Leader Resume Examples & Samples

Optimal marketing leadership with experience in developing marketing strategy, managing short- and long-term projects, driving collaboration across teams, providing superior sales support, applying critical & analytical thinking to solve business problems and tracking results
Skilled in working closely with customers to develop and cultivate client relationships in order to grow accounts
Collaborative and professional style with the objective of building strong relationships with diverse customer groups and vendors
Demonstrated self-starter with a diligent work ethic and demonstrated flexibility
Excellent verbal and written communications skills including delivering effective presentations
5+ years of experience working with Marketing teams, ideally in the media/advertising environment

Direct Marketing Leader Resume Examples & Samples

Sets the overall direction for direct marketing campaigns to drive outcomes, and establishes distinct objectives to measure progress (with insights). Effectively communicates DM strategies and plans to all impacted parties and ensures that process/procedural changes are documented
Establishes the direction and investments made in Direct Marketing, and is expected to presents business cases for such investment to senior FAS Advisor Services Business and Marketing leadership. Serves as a strategic partner to Channel, Digital and Product Marketing leadership as new direct marketing programs are conceptualized, designed, executed and measured
Partners with senior enterprise direct marketing, data & analytics, and technology leaders in the exploration, selection and installation of new DM enhancements. Functions as FAS Product Owner for all Email technologies including Exact Target, Campaign Management and Segmentation systems. Represents FAS Advisor Services Marketing in all campaign related technology initiatives and drives FAS business specific changes to campaign technology
Manages staff, creating a strong team atmosphere. Set standards for the use of direct marketing channel to ensure optimal distribution of content. Provide guidance, training and motivation as necessary to develop staff. Hires, evaluates and counsels personnel. Sets performance standards, reviews performance and provides feedback in accordance with all applicable Human Resources policies and procedures
Maintains regular contact with marketing leaders across FAS Advisor Services segments to ensure that strategy plans are consistent with business/division objectives. Develops effective working relationships with staff, peers, management, team members, and business partners
Presents marketing program measurement and results to senior management. Understands parameters of a successful campaign, relevant analytics, and ensures desired results are measurable and conclusive. Communicates progress, issues, and solutions to senior management to obtain input and buy-in. Provides written and verbal communication to many different audiences on status of marketing efforts
Oversees the development of an annual Learning Agenda and continual program progression through optimization and experimentation. Ensures learnings are continually shared with the larger Marketing community. Stays abreast of Vanguard’s business and competitive environment
Sets standards for the use of direct marketing channel to ensure optimal distribution of content
Oversees campaign operations, campaign calendar production and insures campaigns are delivered accurately and on time
Leads the people, process and technology aspects of new targeting and/or personalization enhancements
Undergraduate degree or equivalent combination of training and experience. Master’s degree/ MBA preferred
Specialized knowledge/experience/certifications in direct marketing preferred
Minimum of ten years general experience, including eight years managerial experience preferred
Significant analytical acumen and conceptual thinking skills
Proven ability to direct, align, manage, persuade and influence Principals and other senior leaders to achieve a coordinated process with optimal outcomes
Experience in delivering cross-departmental projects, strong project management and project leadership
Demonstrated ability to learn new concepts quickly and complete multiple and diverse assignments with the highest level of quality

Global Marketing Leader Resume Examples & Samples

To establish, evolve, and lead the implementation of innovative, science-based marketing and communication strategies across commercial products in the US and Global markets
Lead the team responsible for all marketing strategy, brand planning, marketing investments and brand P&L. Responsible for overall Marketing competencies and people development
Collaborate with Commercial Effectiveness, Business Analytics, Payor and Pricing and Sales Leaders to ensure rigorous brand assessment, identification of key issues, customer insights, sources of incremental business to inform brand strategies and investment decisions
Strong collaboration with New Product Planning Leader to provide commercial insights to into lifecycle management and late stage pipeline decisions, as well as drive Target product Profile
Accountable for managing multiple therapeutic product portfolios
Continually optimizes the brand strategy process and raises the bar for execution excellence
Collaborates with brand leaders to drive brand growth and appropriate investment decision making
Establish and evolve innovative models for enhancing customer value, promoting dialogue between and among key customers, and ensuring the overall effectiveness and efficiency of customer communications
Anticipates sales and marketing needs and leads the team to develop and implement innovative solutions that advance sales force execution excellence
Leads the marketing team through modeling an accountability based culture that prioritizes talent management as a key driver of the business
Provides enterprise and industry perspectives, ideas, and opportunities that positively impact Ironwood’s future
Serves as point person for Joint Commercial Committee in the U.S
Partners with Payer, business analytics, New product planning, customer communication and sales leaders to ensure alignment on critical product related recommendations, execution, metrics and assessments
10+ years of pharmaceutical or biotech industry experience
Proven experience leading strategic brand management initiatives within the pharmaceutical or biotech industries
Extensive experience managing multiple brands and/or franchises
Proven management experience with supervisory responsibilities including experience with budgeting process, strategic and tactical planning, performance management, coaching and project management
A passion for brand management, customer service and drive for excellence is paramount
Excellent oral, written, verbal communication, interpersonal and presentation skills required
BA/BS degree required - advance degree preferred

Mobile Marketing Leader Resume Examples & Samples

Proactively developing and prioritizing our mobile marketing competencies that engage our customers in key moments of action, learning, and need
Establishing standards of excellence, knowledge sharing, and hands-on education that lead to mobile-first marketing strategic thinking and approaches
Leading brands and cross-functional teams in a diverse pipeline of projects that bring mobile marketing approaches to the forefront
Translating customer needs into contemporary and high performing mobile marketing strategies and campaigns that support brand objectives including awareness, acquisition, and retention
Overseeing the scale and efficiency of our mobile marketing spend as it relates to tactical priorities, media spend, and vendor management
Ensuring that all mobile programs include KPIs, measurement, analysis and continuous optimization
Maintaining a subject matter expertise rooted in best practices that influence new innovative approaches to engaging customers on-the-go in a cross-screen context
Responsible for delivering a consistent and cohesive user experience from a content and creative perspective
Responsible for preparing mobile program materials for reviews as well as coordinating stakeholder meetings and presentations
Responsible for partnering with brands to understand their challenges and create mobile solutions that will resonate with customers and have business impact

Northeast Regional Marketing Leader Resume Examples & Samples

Assist Regional President & other Regional leaders with communication needs around implementation of regional programs, sharing of wins/best practices and other activities
Serve as the liaison to Corporate Marketing, representing Regions’ perspective in developing CCOA’s marketing policies, decisions, forecasts and initiatives
2+ years leading or mentoring Marketing resources
Strong understanding of core marketing functions with demonstrated ability to leverage research resources, position media/products/capabilities, and optimize communications

Senior Event Marketing Leader Resume Examples & Samples

Manage GE Power Digital Solutions global events (thought
Minimum 7+ years’ work experience in event marketing
Must be able to travel up to 40%+ of the time
Proven executive experience building & leading event
Working knowledge of the commercial marketing technology and

Thoughtful & Engaging Marketing Leader Resume Examples & Samples

Track record in delivering results within a project environment
Strong strategic review skills with an ability to review complex material and develop a prioritised project plan based on financial and customer objectives as well as project timelines
Understands complex financial services environments with the ability to work with multiple stakeholders across business lines to deliver objectives
Strong customer communications experience with the ability to draft communications and/or review agency recommendations to ensure we develop best practice customer ‘plain language’ communications
Demonstrated industry experience and thought leadership within the CX field with an exceptional portfolio of work. Strong experience in service design and strategy - including customer research and testing
Great conceptual thinker and deep understanding of CX principles, frameworks and methodologies
Excellent ability to establish, lead and execute CX projects
Demonstrated ability to execute sound judgement with project team
Ability to think through the best way to present information and tailor your approach accordingly
Able to get people excited about an idea, concept, product or service being offered and carefully prepare arguments and presentations ahead of meetings
Tertiary/post graduate qualifications in business/finance, marketing or psychology

Passionate Marketing Leader Resume Examples & Samples

Relevant tertiary qualifications in one or more of the following fields – Communications, Public Relations, Marketing or Business
Experience with Insurance marketing and knowledge of Insurance products and the marketplace is highly valued
Proven track record in customer communications and management of mandatory communications
Experience in communications with broad knowledge insurance
Ability to think laterally and creatively with excellent communication (verbal and written) and interpersonal skills, including the ability to influence outcomes at all organizational levels
Experience with managing and executing mandatory product communications is desirable

OEC Product Marketing Leader Resume Examples & Samples

Collecting win/loss & competitive insight on product portfolios at regional level; feedback to global product; recommend and develop marketing programs to adjust product positioning and improve win rate
Providing region input to business cases for products/upgrades that are at concept stage, work with Global Product Marketing to develop, test and prototype new product ideas
Employing clinical and industry trend analysis, and market share and competitive analysis relevant to a product / portfolio
Excellent oral and written communications skills
Healthcare product/industry acumen

Thoughtful & Engaging Marketing Leader Resume Examples & Samples

Significant track record in delivering results within a project environment
Strong strategic review skills with a proven ability to review complex material and develop a prioritised project plan based on financial and customer objectives as well as project timelines
Understands complex financial services environments and has the ability to work with multiple stakeholders across business lines to deliver objectives
Demonstrated industry experience and thought leadership within the CX field with an exceptional portfolio of work. Strong experience in customer experience, service design and experience strategy - including customer research and testing
Great conceptual thinker and deep understanding of CX principles, frameworks and methodologies. Evangelising the role of CX. Excellent ability to establish, lead and execute CX projects
Persuades by demonstrating benefits. Actively seeks opportunities to sell benefits. Thinks through the best way to present information and tailors approach accordingly. Gets people excited about an idea, concept, product or service being offered. Carefully prepares arguments and presentations ahead of meetings

Asia-pacific Digital Marketing Leader Resume Examples & Samples

Lead a cross-functional digital team to execute complex marketing campaigns using digital media, including design, content development, multimedia, web, social media, mobile and marketing analytics
Engage with marketing teams to identify their objectives, strategies, target audiences, differentiators and other aspects of a complete marketing brief
Provide strategic advice and best-in-class insight to steer the marketing team on the most effective efforts to achieve their objectives, including persuading them NOT to do certain activities that are costly and ineffective
Ensure top-quality delivery of services and materials by troubleshooting problems such as false client expectations, changing scope, digital team members operating in silos, skill or knowledge gaps in the team or poorly developed marketing briefs by the business
Facilitate debriefs with the internal and external agencies and marketing team to evaluate campaign effectiveness and consider how the content can be repurposed for related or similar, future marketing initiatives
Share best practice case studies across the marketing function
Support development and execution of marketing project plans and ensure that campaigns are aligned with BMC strategy
Ensure that relevant approvals (BRET and SCORE) are in place
Ensure that team goals are met; pursue assignments that are related to higher-level, strategic, long-term objectives
Digital marketing skills in at least five fields such as marketing analytics, writing, design, web, mobile or social media
Strong knowledge of best practices in modern digital marketing; B2B marketing experience is a plus but not required
Experience managing client relationships at all levels
Excellent supervisory and teamwork skills
Demonstrate strong problem-solving and presentation skills
Demonstrate an unwavering commitment to achieving client satisfaction
Good virtual communication skills with clients and colleagues in different countries and cultures
Responsible for functional management of APAC Account Manager and overarching leadership of APAC Digital marketing team
A bachelor’s degree or equivalent work experience

Marketing Leader, Employer Superannuation Resume Examples & Samples

Experience in B2B employer super marketing
Significant track record in delivering business results
Understands key business drivers and financial strategies
Ability to collaborate with multiple stakeholders to deliver creative and flexible customer centric solutions
Ability to influence outcomes

Digital Marketing Leader Resume Examples & Samples

Bachelor Degree or higher, with major in marketing, business, technology preferable. Training in or experience with behavioral psychology and consumer behavior would be highly desirable
10+ years experience in digital strategy and marketing
Demonstrated skills in demand generation, including lead generation and sales support integration
A proven track record in employing digital technology, channel innovation, and social media to drive lead generation and sale
Excellent project management skills with strong orientation toward execution and implementation
Ability to target new channels and develop new markets
Ability to adapt to market and client needs with agility and flexibility
Ability to engage partnerships, sponsorships and channel activity
Ability to create and edit content for all mediums
Experience with Marketo is required,
Experience with Salesforce is required
B2C experience a plus

Senior Trade Marketing Leader Home Resume Examples & Samples

Strategy development and implementation in the framework of the activation programs to clients and customers
Development of optimal toolbox
Building system of effective cooperation and collaboration with related departments and local trade marketing teams in the process of development, coordination and implementation of S&CM activities
Ensuring the continuing effectiveness of activities on KPIs. Planning and control of spending of the budget in accordance with the approved level of investment
Functional experience in Trade Marketing at FMCG companies is not less than 3 years
Experience on Manager’s position is not less than 1 year

Regional Marketing Leader Africa Resume Examples & Samples

Own execution of regional marketing collateral development, conference and exhibit coordination with the goal of positioning Digital Mine products effectively for the region
Manage and/or support collateral development for product marketing, conferences and exhibits with the goal of positioning Digital Mine products effectively
Develop marketing literature and tools to support/enable sales success, including white papers, case studies, technology papers, digital tools, etc
Lead regional market, competitive & customer Voice of the Customer analysis through timely and accurate market insights … capture emerging trends within assigned region and facilitate / develop corresponding strategies
Translate trends into opportunities, identify competitive advantages, increase sales competitive intelligence, and synthesize Voice of Customer for business execution
Analyze emerging opportunities/threats with business implications and potential strategies using s strategic analysis tool and process development
Develop segment competitive tracking process and tools, working cross-functional to gain relevant inputs from sales, product mgmt, and technology teams
Ensure quality data, timely analysis & relevant synthesis and insights for specific segment
Conduct targeted customer and competitor analysis
Bachelor's Degree from an accredited university or college
Proven years of experience in marketing, product marketing (Minimum 8 years)
Minimum 3 years of Leadership in leading and/or influencing teams and shaping/leading growth vision and marketing strategy
Strong experience in the area of industrial software
Proven years of Leadership - leading and/or influencing teams and shaping/leading growth vision and marketing strategy
Ability and willingness to travel, domestically and internationally, approximately 50-75% of the time
Strong experience in the area of industrial software, including its application and positioning in the Mining industry
5+ years of experience working in, or related to, the Mining Industry
Proven years of experience working in, or related to, the Mining Industry
Strong attention to detail and complete resolution
Ability to work with multiple and competing priorities in a fast paced environment
Ability to achieve results with minimal supervision
Strong customer service mindset
Ability to mentor, train, and develop better processes and to learn new ones

Marketing Leader, Advanced Analytics Resume Examples & Samples

Provide direction and support to the team, including other functional areas of marketing
Drive activities to deliver pipeline and marketing influenced revenue for advanced analytics
Develop targeted messaging to speak to this audience
Influence content pipeline across all data science campaigns, including advanced analytics
Build customer presentations
Develop non-technical sales enablement materials and sales toolsm
15+ years in enterprise software
Familiarity with predictive analytics/advanced analytics market – 5 years
Bachelor’s degree in a relevant technical field such as Computer Science, marketing or related field
10+ years in Advanced Analytics product marketing
Hands on Knowledge of advanced analytics software like SPSS/SAS – 2 years
Industry experience in key industry verticals like Finance, retail etc – 2 years

Digital Marketing Leader, Global Services Resume Examples & Samples

Perform web industry trend analysis, market share and competitive analysis and win/loss tracking to identify service commercial strategies for growth
Quantify and prioritize market opportunity to identify areas of growth and opportunities to gain market share
Orchestrate research to assess market and customer environments and to discover unmet needs, buying cycles and personas
Identify and assess digital channels risks, and develop a plan to mitigate those risks
Work with Region Service Marketing and Business analyst to perform consumption analysis , KPI analysis in order to define programs needed to improve online customer loyalty, share of wallet and retention
Build and Execute global Service Commercial launch plan, including, segmentation, target pricing, awareness & advocacy strategies, to support the digital channel strategy and ecommerce, in coordination with Regional Service Marketing
Insure refresh of the digital content in cooperation with Marketing Services and Regional Service Marketing
7+ years’ experience in digital marketing and ecommerce or related field
Travel required. Expected travel up to 10% but may be higher at times and may be short notice, some weekends and holidays
7 B2B Digital marketing experience
Deep marketing expertise in market & customer insights, product commercialization, digital tactics and branding
Familiarity with marketing automation technology and CRM platforms

Channel Marketing Leader Resume Examples & Samples

Creation of business plan. Implementation of a go to market strategy and deliver operating plan results for sales and profitability
Lead Voice of Customer studies to derive offering requirements. Understand and represent the needs of customers through market research, advisory panels, and focus groups
Drive strategy and business results for the thermostat offering
Analyzes market trends, technology trends, and the potential impact and/or benefits to your offering and the business
Identifying and securing channel partners
Set development budget, estimate and follow-though on actions within budget
Obtains voice of the customer input, creates offering requirements, and validates concepts with users and stakeholders to guarantee product success in the marketplace
Creates and defends business cases to justify revenue from new product developments
Strong negotiation and communication skills at all levels of the organization
Meet short- and long-term deadlines. Deliver results. Exceed expectations of internal and external customers
Ability to work regularly and dependably in a team environment
Bias towards customer success
Defining and ownership for marketing spend
Demonstrate ability to perform mental tasks such as making critical decisions, solution thinking, creativity, learning, and exercising good judgment
Bachelor’s degree (Business or Engineering) with related experience required. MBA is highly desired
5 years or more HVAC experience, knowledge of building operation. Extensive knowledge of field, service, and product
5 years of product or channel management experience (including P&L accountability)
Energy management experience. Certifications preferred
Strong product portfolio management skills
Marketing specialist experience (Pricing, analysis, brand management, etc.)
Strong understanding of finance and return on investment metrics
Highly effective team player able to develop and sustain an extraordinary level of team commitment and ownership
Self-motivated, high energy, team participant with the ability to initiate, lead and problem solve virtually
Ability to work effectively with 3rd party firms
Team building and problem solving skills
Desire and willingness to be held accountable for business results
Positive attitude and above average group presentation skills required
Ability to cope with stress and maintain a pleasant and cooperative temperament with internal and external customers
Proven self-starter and self-finisher

Customer Marketing Leader Resume Examples & Samples

Strategic Marketing Skills: Deep understanding and experience with the ability to practically apply, as well as coach others to do so. Must link strategies to financial results via actions…especially actions with the sales force
Leadership: A confident, mature person with the ability to connect and inspire others. A proven track record of leading projects and cross-functional teams that successfully achieve milestones and complete deliverables
Bachelor's degree in engineering, business, or marketing; MBA from a top-tier institute
10+ years total experience, of which 4+ years of marketing experience is desirable
Ability to develop relationships and work closely with cross functional teams
Ability to proactively drive business development initiatives
Developing and leading new product development programs, inception through launch
Experience in conducting secondary and primary research; competitive analysis
Readiness to travel for about 20% of the time

KCP New Business Marketing Leader Resume Examples & Samples

Drives new product categories or innovation projects with a focus on Big Bets for Health & Wellness through focused accountability as the lead in North America for the go-to-market strategy, commercialization and execution
Develop new product category strategies, plans and forecasts to drive category P&L performance to deliver financial objectives including identification of supply needs, pricing guidelines, capital expenditures, alternate routes to market, sustainability and margin improvement
Understands category and competitive landscape assessment, customer journey and end-user segmentation
Work closely with sales, marketing (Global and NA), and product development to understand customer needs and guide the continuous development of the innovation to meet these needs
Drives innovation through the IMF process for North America on designated projects. For global projects, works closely with the global innovation team for a seamless transition of the project to North America
Develops distinctive, winning sales and marketing strategy, promise and positioning based on insights
Validates and recommends the sales sequence in the target segment and/or sub-segment that creates the greatest opportunity for success
Builds talent in field sales organization to successfully launch and deliver on the 3 year net sales target for designated innovation driving profitable growth
Collaborates across many KCP functional teams to mobilize the regional resources accordingly to achieve excellent execution and overall results of the project (to include but not limited to R&E, Product Supply, Logistics, Forecasting, External Partners, IT, Customer Care, Sales Capability and Product/Segment/Channel Marketing)
8+ years of experience in marketing plan execution and/or new product or innovation management. (B2B - CPG companies) with demonstrated success in the following areas
User, Chooser and Channel insight identification
Segmentation and target development
Pitch and positioning strategy development and refinement
Product, Solution and Business Model innovation, development and commercialization
Commercialization through a high performance, consultative sales team; through channel partners and commercial teams
Demonstrated success working effectively with teams and stakeholders within the NA region and global team
Strong skills and experience with diagnosing and resolving complex problems and opportunities
Able to transform vision and strategy into actionable plans
Demonstrated personal credibility through communication skills, achieving results, and trusted relationships(To include superior influencing & change management skills)
Credibility with leaders in sales and marketing
Demonstrated contagious positive energy to influence, inspire, and drive results
Bachelor degree required. Masters/ MBA with concentration in Marketing degree preferred
Travel: Approximately 25% of the time

Global Control Center Product Marketing Leader Resume Examples & Samples

Build deep knowledge of the market, customers and competitors to guide Control Center product roadmap and strategy
Create and communicate a market position that is differentiated, defensible and monetizable
Enable sales with knowledge and tools to drive win rates and Control Center customer loyalty
Set Control Center sales customer targets provide content training and programs for chosen targets
Own and evolve Cisco Jasper’s new Product Marketing 2.0 Customer, Value Proposition, Messaging and Content process
Optimize and manage Control Center KPI`s to measure effectiveness of product marketing
Content Editing: Ensure content consistency aligned to our Content Marketing 2.0 process. To include presentation decks, white papers, blogs and training content
Field Sales: Work closely with sales to determine and implement optimal messaging, develop effective stories to drive impactful sales enablement, including pitch decks, white papers, case studies, sales sheets
Content Governance: Own the product marketing content governance with the goal of consistency, impact and continuous improvement. sales and marketing materials
Work with company executives in engineering, product management, sales and marketing on product and marketing content strategy and execution
Customer: Own the definition and understanding of customer buy-teams and customer personas that will drive all of our product marketing actions
Value Propositions: Develop simple, memorable value props supported by qualitative and quantitative research based on VoC
Features: Partner with product to define the core feature set of the new product offering. Ensure product designed is consistent with the consumer value proposition and needs consideration
Planning: Own the New Product Introduction process. Create and maintain the strategic marketing plan
Industry: Lead the market analysis for the offering or vertical. Maintain competitive landscape and market movements
Content: Create outbound product marketing toolkit: Product presentations, web descriptions, hero product visuals, demo scripts, videos
Outreach: Represent Cisco Jasper as primary product spokesperson and evangelist for industry analysts, the press, at events and occasionally to customers
15+ years of experience in product marketing in a high tech role, specifically as relating to product and solutions marketing, sales, customer, competitive and market intelligence
Networking, IoT technology and/or product management/marketing background
Strong writing and presentation skills; ability to create content or presentations that are clearly written and succinct, comfortable presenting to small groups, internal stakeholders, and external communities including analysts, press, partners, and customers
Experience in working with sales and channel teams

LA Marketing Leader Resume Examples & Samples

Support, create and monitor the effectiveness of sales campaigns, advertising programs, monitoring gross margin
Revise prices approves price deviations and implement price increases as needed
Establish and implement overall goals of marketing
Approve product targets individually
Develop equipment / services sales, research, manufacturing and distribution
Direct the development of new markets
Direct market research and analyzes results to track trends in future market, customer needs, competitors and data performance and acceptability of equipment / services
Ensure that sales and customer receives ongoing technical support in the form of updated technology in relation to equipment / services, training and troubleshooting techniques
Conduct marketing visits / sales to contact the customer, promote sales efforts, evaluate market trends and develop business in the objectified accounts
Provide direction and marketing training programs
Develop annual budgets
Develop forecast equipment / services. Monitors business results. Starts and updated Strategic Plan along with management
Develop and coordinate promotional equipment / services, technical presentations and advertising through the staff of marketing and marketing communications
Coordination, support and participation in the situational analysis system
Ensure relevant processes your area are followed and that the entries are correct, the transformation of activities consistent work, and the desired results are achieved and improve the process as needed
Prepare and implements the instructions in their area of responsibility and train staff
Desirable degree in Chemical Engineering
Experienced in sales or marketing
Experienced in water treatment

Emear Global Service Provider Marketing Leader Resume Examples & Samples

To manage a team composed of direct, indirect, and contingent staff supporting Marketing Programs in order to achieve a measurable performance. The role is inclusive of marketing strategy development, field execution, analysis and communications
Work closely with sales teams as an advisor and collaborator, defining go to market strategies, and subsequently supporting these strategies with effective and measurable marketing programs
Manage the marketing expense budget, and contribute to the company’s financial metrics
Maintain strong and collaborative relationships with Portfolio marketing, Corporate Marketing, Comms, Channels and Services marketing
Accelerate our adoption of marketing automation tools and aggressive shift to digital marketing
Supporting and Establishing Strategic Direction – Establishing appropriate program mix to accomplish business goals. Committing to a long-range course of action to accomplish a long-range goal or vision, analyzing factual information and assumptions
People Development – leading a diverse team though the transformation Cisco is going through from Products to Services to Outcomes, and building future leaders capable of succession and taking on high performance challenges
Complex Budget Management – Building trusted relationship with investing stakeholders across Marketing, Sales and Partners to deliver a full Marketing offer portfolio
Strategic Relationships – Using appropriate interpersonal styles and communication methods to influence and build effective relationships with business partners (including: peers; customers, functional partners, external vendors, and alliance partners)
Business & Technical Knowledge – Understanding and utilizing economic, financial, and industry data todiagnose business strengths and weaknesses; identifying key issues and developing strategies and plans
Customer/External Orientation – Cultivating strategic customer, vendor and association relationships, be they internal or external, to ensure the customer perspective is the driving force behind all value-added business activities
Entrepreneurship and Creativity – Demonstrating a creative can do attitude in a rapidly changing resource constrained environment
Executive Disposition – Conveying an image that is consistent with the organization’s values; demonstrating quality, traits and demeanor that command leadership respect
Finance and Procurement Compliance – with the results and budget management
Senior Stakeholder Management
Marketing Strategy Development
Digital Marketing including Digital Revenue Generation
Content Marketing and Storytelling
Branding
Demand generation,
Advertising,
Communications,
Marketing analytics and reporting
Executive engagement internal and external
At least 15+ years of experience in the industry, plus team management and experience
Creativity and innovation with an understanding of the Web 2.0 environments
Visionary, with an ability to implement
Outstanding team player in a highly matrixed environment
Planning-based and focused on concrete deliverables
Understanding of the service provider industry, competitors, and marketing trends
Senior Management /Executive Profile
Start up mentality and results oriented
Management capabilities (experienced at managing direct and virtual resources)
Highly dynamic and motivated, passionate

Region Marketing Leader Resume Examples & Samples

Lead the region marketing team and provide direction for regional marketing activities
Be the primary point of contact between the region and HQ Marketing organization
Capture emerging region trends and work with region leaders to develop corresponding strategies
Understand and analyze regional regulations for growth idea identification
Work with the GGO government affairs team to influence policy in support of regional goals
Segment market and outage data to quantify Total Available Segment, Served Available Segment and forecast customer spend
Gather competitive intel and support competitive assessments
Support sales and product line teams to identify new growth campaigns
Support the S&OP process with TAS and SAS data
Bachelor's Degree in Technology, Engineering, Finance or Business
Minimum of 8+ years of experience in a technical, commercial or product line functions
Structured problem solving and analytical skills
5+ years' experience in product marketing
Industrial B2B marketing competence within Fortune 200 environment
Multiple language proficiency is preferred
Knowledge of GE/Alstom/oOEM products

Segment Marketing Leader, Ci Resume Examples & Samples

Plans, coordinates and manages all marketing elements for Core Imaging portfolio, including VOC gathering and marketing plan development
Driving the use of market research to identify opportunities and clinical trends, integrate competitive intelligence into marketing planning by assessing competitor portfolios and growth strategies
Support the selling process by developing Content, collaterals, profiling and mapping of customers and administering internal trainings including channel partners
Nurture KOL development and relationships in Radiology, Cardiology and Nuclear Medicine segments
Working closely towards strategic marketing initiatives, key campaigns and product advocacy initiatives
Working towards sustaining differentiation through training and education initiatives like TechAspire & RadAspire for technologists and students
Ensuring customer and sales support through regular Field Visits with the sales teams
Organizing ongoing GE led initiatives like Radiology Conclave, Patient Care Forums, Cardiac Care Forums, MR Updates in consultation with sales teams and working closely with various key opinion leaders
Plan and organize trade shows, workshops and conferences along with medical, application and sales teams
Managing marketing and digital agencies/ vendor management
Managing internal processes for communication, KOL engagements and marketing programs
Launching, managing and tracking quarterly marketing campaigns
5+ years’ experience in marketing, sales, commercial or related field
Excellent interpersonal and oral and written communications skills
Deep marketing expertise in market & customer insights, product commercialization and branding
Influencing skills – ability to motivate individuals and demonstrate organizational influence

Korea GEO Marketing Leader Resume Examples & Samples

At the global level, lead and manage the following responsibilities and/or departments: Corporate Marketing, Offer Marketing, Branding & Advertising, Channel Marketing, PR & Communication, Event Marketing, Digital & Social Marketing
At the GEO level, oversee the local marketing team, including Channel, PR & Communication, Events and Digital & Social, to maximize the overall marketing contribution to Dassault Systèmes’ Business
Define (at global level), build and execute a strong Awareness & Reputation Plan for the Group/GEO, working with the global marketing pillars to ensure collaboration and alignment of messages and activities
Ensure a consistent, equity-based style throughout the company
Ensure smooth execution of the Operational Marketing Plan for the Group/GEO, managing any conflicting activities between the worldwide and local managers
Build a strong marketing community and spirit in the Group/GEO
Ensure timely and effective execution of marketing tactics and programs
Create and maintain annual marketing budget
Work closely with executive team (at global level) or GEO Managing Director (at GEO level) on the Group/GEO Business Strategy and plan

Movement & Purpose Marketing Leader, Consumer Resume Examples & Samples

Goals and Milestones
Key Initiatives
Designing the future state
Implementation and execution of key initiative
Become an Ambassador for the Movement communicating how the principles of the Movement can drive ROI while helping individuals move from stress to confidence
Collaborate with Agency partners to develop, integrate, and implement, competitive insight and drive Movement engagement with consumers and businesses that is measurable and results in primary account acquisition
Co-create, develop, and optimize readiness materials to maximize the effectiveness of program delivery and impact
Monitor and ensures that program outcome goals are being met
Develop execution structure and meeting cadence with key stakeholders and initiative teammates
Competency in project management
Public speaking and communication skills
Gets results by managing through others and across multiple functions of an organization

Interventional Product Marketing Leader Resume Examples & Samples

Driving commercial launch of new products and validating/localizing global value proposition and messaging
Providing region input to business cases for products/upgrades that are at concept stage
Prioritizing and mapping customer segments and works with each country’s Field Marketing team on demand creation activities
Developing regional thought leadership and promotion strategy in support of demand creation and funnel acceleration activities
Adapting global marketing assets (including sales tools) to ensure that the region commercial organization has the right tools to position and sell product configurations / portfolio effectively
Providing commercial teams product knowledge in product use, differentiation, positioning and pricing
Coordinating product training for commercial teams (direct & indirect) by leveraging Global Product Marketing and Global Product Management support
Developing and supporting product-specific KOL’s and advisory boards
Minimum 5 years of commercial experience, including 3+ years’ experience in marketing, product marketing or related field
MBA or Master’s degree in Marketing, Business Administration or related field
Innovation – develop new ideas through collaboration and execute on creative ideas

New Ventures Product Marketing Leader Resume Examples & Samples

Championing and conducting competitive and market research to understand client issues, marketing dynamics and competitive strategies and incorporate this into product messaging and marketing activities to drive high impact and differentiated programs; and
Connecting market and technology trends to determine and establish appropriate messaging is created and delivered
Being regarded as an industry-leading communicator, writer and strategist, including utilizing writing skills to translate complex concepts into easy-to-understand, compelling messaging
Utilizing strategically CRM and marketing automation tools while identifying and prioritizing target markets, product opportunities and potential Buyers
Collaborating with the New Ventures Marketing Leader on solutions and platform messaging, including publicly representing the firm with customers, partners and larger audiences to communicate our product and business value, and educate customers, prospects and partners
Developing integrated product marketing programs and a product marketing mix that incorporates digital marketing, directly supporting the product marketing strategy and demonstrating how the activities contribute to developing client relationships, paving the way for new sales in the pipeline and increase brand equity
Developing product marketing strategies that drive business objectives and provides the overall direction for all product marketing activities including deliver content in various formats to communicate messaging and value of New Ventures offerings
Leveraging project management leadership skills, emphasizing abilities to multitask and prioritize
Identifying areas of process improvement and implement solutions
Building and maintaining relationships and marketing to technical buyers
Managing product marketing budget across all programs to stay within budgeted parameters
Measuring and tracking results of marketing programs and report on Return on Investment (ROI)
Overcoming internal barriers and resource constraints in order to produce successful programs, effectively managing accelerating changes as required in a dynamic market and organization
Sharing responsibly to drive adherence to risk management protocols; and,
Building and maintaining successful, collaborative relationships with highest levels of our firm leadership and global marketers

Marketing Leader, Power Digital Resume Examples & Samples

10-15+ years’ marketing work experience
Trained and familiar with GE Power Digital Offerings (Neuco, APM, OO)
Experience in Marketing of expanding into GE power and renewable portfolio with a solid background in steam due to APAC growth opportunities
Strategic planning at blue chip consumer facing portfolio,
Consulting and Business Intelligence experience preferred
Excellent quantitative and analytical skills
Superior interpersonal skills and ability to work cross-functionally
Project management, problem structuring and strategic
Problem solving skills
Passion for digital transformation of industries
Demonstrated strategic strengths and analytical horsepower in the field of marketing
An understanding and appreciating of how to build strong go to market strategies (segmentation, targeting and positioning)
Ability to evaluate and synthesize disparate pieces of insight & analysis into a clear, focused strategy
Strong thought & people leader
Ability to think big picture and distill clear insight in an concise, articulate manner
Drive for results. Commitment to high standards and passionate about goals/ beliefs in the face of complex obstacles/roadblocks
Familiarity with APAC key accounts strongly desired
Big collaborator. Work productively & co-operatively with peers and across matrices

Global Digital Tools Marketing Leader Resume Examples & Samples

In this role, the successful candidate will be responsible for partnering with the Global Product Management team for Commercial Digital Thread to deliver the commercialization, promotion, awareness and adoption of new digital tool products designed for the 25,000 member GE Sales force, GE’s Global Sales Leadership teams, and GE’s end-user customers
The new Leader will partner closely with the Corporate Product Management team, along with key subject matter experts in each business, to develop compelling messaging, positioning, and differentiated value props
The Leader should partner closely with Product Management, to ensure we meet and exceed the expectations of our internal and external global customers, and deliver digital growth, and sales force productivity
The selected candidate will help ensure that the Voice-of-the-Customer from our (4) key customers (Sales Reps, Sales Leaders, Channel Partners, and End-User Customers) is successfully captured, represents a true Global view, and will be utilized in the product development process. Once the new Digital Tool products are ready to launch, the Marketing Leader will partner closely with the Digital Tools Activation Leader to ensure that the new sales tools will be successfully adopted inside and outside of GE
The successful candidate will be a highly motivated individual with a proven track record of leading globally dispersed teams, developing and driving programs across multiple P&Ls and regions, and has deep expertise in both strategic marketing, and product marketing
The new leader should expect to be hands-on to drive the implementation of plans and programs to achieve the growth, productivity and tool adoption metrics
Define, develop and manage global processes and programs that increase customer (Field Sales, Sales Leaders, Channel Partners, End Users) awareness, preference and utilization/purchase intent
Promote programs internally across all business segments to support and simplify the sales process- with the goal of enabling the sales team to do their jobs simpler, faster, and better
Leads programs that enable the commercial organizations to deliver on specific Growth and Productivity goals that will be established by Product Management
Create content for customer assets and sales tools, in alignment with programs and SME feedback
Imbue marketing principles throughout the team and serve as a marketing “coach,” to drive best practices
Partner and collaborate with GE P&Ls, businesses and functions to identify new Digital Tool opportunities that can deliver new Revenue Growth and Productivity
Develop KPIs for self and team to measure success
Minimum of 10 years of product marketing, marketing communications and management experience required
Minimum of 8 years in marketing leadership positions
Proven ability to influence and drive change with senior leaders in the company
Demonstrated tendency to challenge the status quo and drive constant improvements in processes to achieve customer and organizational goals
Outstanding presentation and communication skills – both written and oral
Confident, mature leader with the ability to connect with other senior leaders and key stakeholders, and lead projects and teams that successfully to achieve milestones and complete deliverables
Sales and customer-centric mindset with ability to translate issues and needs
Develop new ideas thru collaborating with team, P&Ls, and others to develop and execute creative programs
Executive Presence is a must- candidate must be able to successfully navigate, establish and maintain relationships with the most senior Commercial Leaders in the company
Speed is critical: Candidate must think in Days/Hours, not Weeks/Months
Agile/Flexible: Environment in constantly changing; candidate must be able to successfully navigate rapid change
Strategic Thinker: seeking a candidate who can think strategically about how to best utilize our internal/external company assets and partnerships
Significant marketing leadership experience successfully leading direct and indirect teams across multiple regions

Southern Europe Marketing Leader Resume Examples & Samples

Assess and investigate potential markets and opportunities within markets
Engage external audiences and customers to understand capability needs, acquisition process, provide capability analysis, and identify BDS solutions
Provide BDS leadership with customer/market knowledge to support development of capabilities/solutions and offerings to meet external customer needs
Advocate and plan advocacy for our capabilities/solutions through promotion, events, media/advertising, and customer engagement
Knowledge of industry partnerships

Watson Iot-connected Products Portfolio Marketing Leader Resume Examples & Samples

*NOTE: This position will be located in one of our traditional offices in Boston, MA or New York City, NY
5+ years experience in software portfolio/product marketing
Leadership – the ability to lead a team and influence others
Comfort working in one of IBM’s fastest growing divisions – a startup within a large corporation
Flawless execution and project management skills
Deep industry knowledge and experience in product engineering, embedded systems, Product Lifecycle Management
Master’s degree / MBA
Experience with product engineering and development for a leading manufacturer
Experience marketing complex enterprise solutions, such as software and SaaS, cloud, mobility, analytics or IoT solutions

Technical Marketing Leader Resume Examples & Samples

Highly analytical and rigorous in development of plans
Data driven with ability to transform data to a coherent explanation or plan
Ability to summarize information into concise presentations and present these to Management
Knowledge of project management principles, practices, techniques, and tools
Able to work well with employees at all levels of the organization
Bachelor Degree in Engineering (Chemical or Materials) - Masters Degree Preferred
Minimum 5 - 7 years of experience as marketing manager in industry or strategic consulting experience

Digital Marketing Leader, Shanghai, HBT Resume Examples & Samples

Collaborate with MarCom and PR on the ACS social media strategy and activation
Build and improve well-segmented customer database
Monitor and analyze efforts across all ACS demand gen programs, providing the business with solid conclusions and recommendations
Lead implementation of best practices, scalable delivery process and global platforms
Establish clear measurement across Digital Marketing activities, and share analytics through dashboards
In depth understanding of best-in-class Marketing/ IT processes and operating models
5+ years of people/budget management. Experience working with remote teams a plus
Strong influencing and negotiating skills. Demonstrated success in cross SBU / “Matrix” Leadership roles
High degree of business acumen with primary orientation towards process/systems, speed, cost/quality and creating customer value and results
Strong influencing and negotiating skills, ability to motivate, build high performance cross-functional teams
Flexibility and resilience, including ability to adapt to changing/uncertain conditions
Develops employees and teams by acting as a coach and facilitator

Digital Marketing Leader Resume Examples & Samples

Interview and Collect Voice-of-the-Customer Feedback
Translate VOC into Program Requirements
Create compelling content to inspire Field Sales and Functional adoption of the Marketplace
Benchmark best-in-class Consumer Marketplaces for unique features that create a world-class user experience (Likes, Reviews, Video capability and more)
Define, develop and manage global processes and programs that increase customer awareness, preference and utilization/purchase intent
Promote EMPOWER Marketplace internally across all business segments to drive usage and adoption
BA or BS Degree is a requirement
10 years of product marketing, marketing communications and management experience required
MBA or Master’s Degree in Marketing
Minimum 8 years of Industrial or Software industry experience
Proven ability to influence and drive change with senior leaders in the company. Demonstrated tendency to challenge the status quo and drive constant improvements in processes to achieve customer and organizational goals
Thought Leadership- seeking a candidate with strong digital tool expertise and digital transformation mindset
Deep expertise in product commercialization and branding

Watson Iot-platform Marketing Leader Resume Examples & Samples

*NOTE: This position will be located in one of our traditional offices in Austin, TX
Exceptional marketing and communications skills
Comfortable in working in a face paced environment. This is one of IBM’s fastest growing divisions – a startup within a large corporation
Experience marketing SaaS based solutions with significant digital engagement across buyer lifecycle
Deep industry knowledge and experience in marketing to the developer community
7+ years experience in software portfolio/product marketing
Readiness to travel 25% annually
Experience with cloud development platforms and IoT technologies
Experience working with digital and inside sales organizations

Regional Marketing Leader Resume Examples & Samples

1- Understand customer needs and market research/insight mining tools
2- develop comprehensive analysis with clear recommendations
3- work in conjunction with regional and local teams while developing plans
4- Plan for implementable actions with clear targets, KPIs and objectives
5- Follow up implementted actions and propose changes to add value
6- Propose new actions or changes based on field feedback and/or customer insight
7- use internal and external benchmarks to set what good looks and ambitious but achievable goals
8 - Maintain awareness of scientific developments within his/her areas of expertise
Experience in Lung Cancer with solid deliverables and results
Experience in oncology biomarkers execution with solid deliverables and results
Strong communication skills to ensure proper alignment and coordinate move across cross functional working group
Fluent english and other latin America language (Spanish or Portuguese)

Region Marketing Leader South Asia Resume Examples & Samples

Actionable industry, customer and competitive intelligence
Identifying key industry trends, competitive threats and disruptive models
Development and execution of regional business blueprint / growth strategy for the next 5 years
Monitoring and actively advocating industry policies which differentiate GE; be the voice of GE at MNRE, regulators and industry forums
Demand generation through field marketing / lead generation campaigns; introductory presentations to key accounts
New business model, customer segment and product incubation
Defining customer value proposition, go-to-market strategy and market activation
Developing marketing and sales enablement collaterals and white papers
Planning and executing digital, advertising and promotional campaigns, including industry and GE events
Building GE thought leadership in the market through industry forums; often representing GE directly or pitching key executives on industry panels and with general and trade media
Driving growth of services business and developing a services mindset in essentially a products company
Leading commercialization of digital offerings through innovative monetization models, partnerships and developing the Predix ecosystem
Ongoing consulting support to global and regional leadership on demand
Engaging and provoking regional stakeholders (business leadership, global team, GGO, GRC, Government Affairs and Policy, Digital, other GE businesses) on the state of the industry and GE response
Telling a consistent GE story externally and internally
Building a function and brand that is a talent magnet, grooming and mentoring team
Bachelor’s Degree in Engineering
MBA in Marketing preferred
At least 5 years of industry experience in Marketing in a Industrial high-tech company … GE leadership program or ECLP alumni preferred
Excellent relationship building and networking skills … internally and externally
Ability to work horizontally across organizational hierarchies, functions and regions … managing a matrix
Delivering results in a VUCA world … ability to get things done
Data-driven, unbiased point of view … and the confidence to air it humbly
Flair for communication; advanced PowerPoint capabilities … great executive presence
Proven content writing skills … developing compelling stories with single line briefs
Ability to work independently and without supervision … quick learner
Drawing inspiration from other industries … and applying it in GE context
Driving teams with little or no control towards a common goal … leadership by inspiration than reporting
Digital native … credible online presence and following

Marketing Leader, Asean, LS Resume Examples & Samples

Contributing to the Strategic Planning Process and support activity of regional/operational marketing teams and ensure alignment with global marketing plan
Contributing to and/or leading (in partnership with Product and Sales) the Annual Region/Country Integrated Marketing Plan, ensuring execution of coherent and impactful campaigns
Working with Region Product Marketer(s) to secure product positioning and customer-focus solutions information across the portfolio
Using market research to identify market and adjacent opportunities, unmet customer needs, and understanding competitive intelligence positioning and using this research to develop segment value propositions and as a key input on the marketing planning
Leading regional market research projects (VOC) that are developed and implemented to support commercial decision making on products and/or strategies
Bachelor’s Degree in Marketing, Life Sciences or related field
More than 7 years’ experience in marketing, product marketing or related field
Experience working with commercial team in various cultural region and supporting programs to drive awareness and sales
20% of International travel would be possible
MBA or Master’s Degree in Marketing, Business Administration or Life Sciences related field
10+ years’ experience in marketing, Life Sciences product marketing or related field
Leadership and initiative to drive business or project objectives
Digital Marketing and Social media experienced
Can learn fast and communicate effectively in a dynamic environment

Marketing Leader Resume Examples & Samples

The successful candidate will exhibit a passion for innovation, as well as tenacity for owning the end-to-end customer experience, collaborating across multiple functions and driving business results for both the short and long term
Effectively partner with broad array of cross-functional teams and the US-based central marketing team to drive successful project execution
Build, lead, empower, and inspire team of direct reports to do the best work of their lives, with resulting significantly improved annual employee survey scores
Drive our customer life cycle marketing (including cross-selling and upselling in collaboration with acquisition marketing) strategy and plans to drive customer growth
In partnership with sales, re-Imagine our onboarding programs to achieve world-class retention rates
Community building and management via social media, etc
Partner with Marketing Operations team to implement marketing automation most effectively and productively for all of the marketing to existing customers, including how to manage lists
This role will manage a team of 5 (with opportunity for growth), including functions of lifecycle marketing, product marketing, direct response, content creation, and training
A proven track record in a variety of marketing disciplines experience, including direct marketing, retention, acquisition, product marketing; especially in driving retention and attach
Bachelor’s degree required, with MBA or equivalent preferred
Experience driving results in an environment where prioritization and creativity with small budgets and limited resources are the norm
Demonstrated success in solving complex problems, driving change, accelerating the growth trajectory of offerings/channels
Expected to be able to deal with ambiguity and rapidly changing (& growing) priorities
Ability to define strategies based on business goals & customer insights, and translate them into actionable tests & implementation plans
Results-oriented mindset with a track record of focusing on high impact activities & driving initiatives through to execution
Exceptional business judgment & analytical skills
Passion for delighting customers & using customer insights to improve end-to-end experiences
Successful track record of leading, partnering, & influencing cross-functional teams both inside the business and across business lines, especially with tenured partners set in their ways
Innovative thinker with a passion for generating new ideas, nurturing a culture of creativity, & continuing to raise the bar on business performance
Outstanding verbal & written communicator
High energy & positive mindset with a "can do", solution-oriented attitude
Experience in B2B retention marketing in a corporate setting as plus
Amazing leader that can build, develop, empower, and inspire teams
Excellent interpersonal skills to interact with associations, customers, partners, etc

Marketing Leader Resume Examples & Samples

Be a Business leader: Develop and execute highly effective marketing strategies and plans with annual and quarterly focus, including budgeting, forecasting and ROI analysis
Be a Customer Expert: Understand target customer segments, their needs and how Intuit QuickBooks Online can help them be more successful, including macro environmental factors
Drive growth via lean experimentation: Initiate insight lead, hypothesis based, rapid experimentation to identify and prove out key opportunities and/or learnings
Collaborate across Sales channels: Work with sales channel teams (web and influencer) to reach, engage and convert target customer
Lead and develop team: Manages a small team of Marketing Managers, including defining team growth requirements in line with business growth
Execute campaigns: Be hands on with campaign execution driving excellence and rigor
Proven track record in leveraging customer insights to drive innovative, integrated marketing
Demonstrated passion for digital marketing disciplines, including search, mobile, social and content marketing including improvement through rapid testing
Experience with both customer acquisition and retention programs

Technical Marketing Leader Resume Examples & Samples

Partner with product teams to distill product capabilities into industry marketing messages
Create presentations that explain how ServiceNow products deliver specific customer value in the context of industry or solution-specific requirements
Build demos, sample solutions, marketing collateral and sales tools for use in campaigns, marketing events, sales enablement and customer meetings
Engage customers, partners, analysts and competitors in online communities and social media
Deliver in-person and online presentations and demos to audiences of all sizes, from a single person to keynotes halls with over 12,000 people
Worked as a Sales Engineer, Architect or Technical Marketer in SaaS / Cloud or as an IT professional in a Fortune 100 company
A results-oriented mindset with a focus on business impact and metrics
Strong competitive drive, focused helping our team beat the competition
Financial services or other industry-specific marketing and/or sales experience (ideal)

UK & Ireland Marketing Leader Resume Examples & Samples

Understand customer and sales needs through formal and informal research
Lead marketing planning within UK & Ireland
Lead execution of plans by collaborating with rest of marketing globally to drive online and offline programs
Act as thought leader internally and externally
Build a positive unified forward-leaning culture

Marketing Leader Resume Examples & Samples

Strategic information: Business & Market Intelligence, Installed Base Management, Commercial Excellence
Commercial and Product Support: Campaigns, Support to Commercial & Education Growth Initiatives, Support to NPI Processes
Customer communications: Voice of Customer Capturing, Services Positioning in the Market, Promotional Communications
Endomarketing: Employee Engagement, Commercial Alignment on Offerings, Commercials Support to Customer Experience
5+ years’ experience in marketing for Services business
Mindset of simplification and results oriented
Deep marketing expertise in market & customer insights, product & services commercialization and branding

Field Marketing Leader, Thailand Resume Examples & Samples

Using market research to identify market and adjacent opportunities, unmet customer needs, and understanding competitive intelligence positioning and using this research to develop segment value propositions and as a key input into the marketing planning
Implementing regional segmentation strategy. Develop and drive execution of regional segment value propositions and positioning. Manage processes and programs to increase customer awareness, preference and purchase intent
Interfacing with the regional sales force on training materials, brochures and other tools required for execution of growth objectives adapting these to local market needs as necessary
Marketing experience in market & customer insights, product commercialization and branding
Team oriented – ability to work well with diverse, cross-functional teams
Leadership and initiative to drive business objectives
Digital Marketing and Social media
Can learn fast quickly and communicate effectively in a fast paced environment

Marketing Leader, Asia Pacific Resume Examples & Samples

Oversee global/regional marketing programs and strategies, and be responsible for the strategic development and execution of these programs end-to-end
Develop highly effective and creative programs that utilize strong insights from previous marketing activation
Manage a marketing budget that maximizes return on investment and aligns to key business priorities
Understand and articulate Intel’s key product/solutions selling propositions to customers and press, including the planning of product launches and execution
Work to provide training, presentations and proposals to support sales with relevant information to help speed sales cycles and industry expertise
Maintain key channel partner relationships to plan and execute channel marketing strategy
Be a critical driver for overall business planning and strategy in the region. Provide input on market trends and recommendations on new markets
Though not a must, the ideal candidate would have experience in software, services and hardware with a tertiary education in a relevant field
A minimum of 20 years of marketing experience either within a large brand or marketing agency
Strong people leader with proven industry experience in leading a complex, highly matrixed organization
Strong familiarity with new go to market techniques like digital, social media
Strategic and a strong hands-on disposition
Strong business acumen and focus on marketing ROI and effectiveness
Ability to develop effective GEO-wide strategies, frameworks and toolkits that enable countries to execute marketing programs which are both locally relevant as well as consistent with overarching global/regional imperatives
Must be comfortable and passionate about technology

Innovation Marketing Leader Resume Examples & Samples

Develop a strong understanding of the target customer’s needs and create compelling and differentiated marketing stories, content and messaging
Develop and manage brand, product and program marketing strategies that support awareness and business growth and align to overall innovation strategy
Create and execute innovation program marketing plans, manages budget and communicate results
Manages fully stacked marketing execution team, including portfolio of marketing programs (e.g. blog, social, PR, digital advertising, etc.)
Proactively manage and strategically leverage all internal and external communication (e.g. public relations & press)
Work closely with IT & Marketing to leverage the latest assets and tools in marketing execution
Manage external vendors or partnerships (e.g. agencies)
Be a marketing thought leader on the innovation team, staying up on the marketing industry trends and educating the broader team when necessary
Promote a culture of innovation, collaboration and experimentation
Attract, retain and develop talent by providing continuous mentoring, learning and development and commitment to common vision and shared values
10+ years of relevant experience in marketing - digital and social marketing expertise strongly desired
Digital and Bricks & Mortar Retail experience preferred – ability to question traditional retail marketing thinking is a key strength
Strong strategic and analytical thinker with exceptional execution and problem-solving capabilities
Outstanding track record of developing innovative, differentiated and winning strategies
Self-directed ability to proactively identify business needs and opportunities, overcome barriers, and formulate solutions
Strong leadership, influence and communication skills with ability to interact, influence and align with all levels of the organization, both internal and external
Leads by example and excels at communication to ensure alignment with all team members

Digital Marketing Leader Resume Examples & Samples

Confident in managing multiple large PPC campaigns with big budgets
Manage PPC spend in line with cost per acquisition targets and monthly budgets
Paid Search campaign implementation, optimisation and keyword research across AdWords and Bing Ads
Write, edit and proof read ad-copy and editorials
Providing insight on landing page performance along with necessary recommendations
A/B testing: ad copy, landing pages, copy, market segmentation, bid optimisation
Google shopping cart experience
3 to 4 yrs. experience in managing PPC campaigns across Google and Bing
Working knowledge of Google Analytics
Strong presentational skills
PPC budget management
Knowledge of Facebook & Twitter advertising desirable
Hands-on experience in Display network campaigns
Experience of the DoubleClick platform is also highly desirable

100

Marketing Leader Resume Examples & Samples

Provide dedicated brand, marketing and communications support to the BBC Market Segment
Build relationships and provide counsel as the go-to BMC adviser in the BBC Market Segment
In collaboration with the market segment manager and business development, help plan and execute BMC activities that are in line with BBC Market Segment priorities
Help the FSO Americas BMC leader to develop a framework, structure and processes for the support of the various market segments/geographies so there is consistency across the Americas
Supervisory responsibilities: supervise/manage a team of four people (based in BBC, Chicago and San Francisco). The size of the team may grow in the future
Work closely with BMC colleagues in sector (Banking & Capital Markets, Insurance and Wealth & Asset Management), service line (audit, tax and advisory), internal communications and branding roles to drive connectivity between brand, marketing and communication programs and the BBC market segment
Focus on getting EY market insights into the local markets
Help to increase participation of BBC Market Segment clients and targets in FSO activities (eg webcasts, conferences, roundtables)
Oversee and support BBC affinity groups and corporate responsibility efforts
Help drive the use of BMC tools and resources by EY professionals in the BBC (Yammer, SharePoint and CRM systems)
Ensure compliance with Firm protocols and processes
Proactively share leading BMC practices and provide insights on growth areas of interest
Some travel is required (within the BBC market segment locations)
Demonstrated track record of developing and implementing integrated marketing and communication programs – ideally within a large, global, matrix organization; exposure to sales process a plus
Understanding of advanced marketing and communication principles and exposure to financial industry marketplace issues
Broad communications skill set including branding, marketing, collateral production, and employee and leadership communications
Experience with managing a team
Excellent written and verbal communications skills, including networking skills in a wide range of situations and with people at all levels within the organization
Proven talent at building relationships and influencing without authority to produce results and outcomes
Proficient with computers, including MS Office; and confident at using technology to utilize resources and leading practice
A strong team player and lateral thinker, who is comfortable working collaboratively, virtually and independently
A minimum of 10 years of marketing and communications experience at a mid to senior level, with financial services industry and/or professional services experience preferred
A Bachelor's degree, preferably with a marketing or communications major

101

IoT Product Marketing Leader Resume Examples & Samples

Manage a team of product marketing managers to drive the development of messaging, value propositions, marketing content, and go-to-market strategies for AWS IoT services and solutions
Demonstrated ability in crafting & developing compelling audience-specific messages and tools (videos, customer success stories, whitepapers, presentations, demos, how to guides etc.), to be used on the web, live events and in campaigns
Define and own the go-to-market approach by working with the marketing team to develop awesome global awareness programs and lead-gen campaigns
Identify and execute breakthrough-marketing activities to support new services
Deliver clear, concise content for websites and social media
Work closely with the AWS leadership, product teams, sales, business development, PR, recruiting, solutions architects, professional services, and AWS evangelists to achieve business goals
10+ years of relevant work experience in marketing, marketing communications and/or digital/high-technology companies/products
Understanding of how developers and IT use (and can use) the Internet of things
Proven track record in crafting compelling positioning and marketing content
Execution orientation to develop awesome marketing assets (product videos, web content)
A Bachelor degree in marketing, business, technology, or relevant field of study
A career path that demonstrates increasing levels of responsibility and a knack for driving and/or being associated with benchmark industry products/services
Superior presentation and written communication skills
The ability to create innovative and targeted marketing programs that generate results

102

Marketing Leader Resume Examples & Samples

40% - Talent Management: Recruits, trains, coaches, and develops marketing professionals
20% - Strategy: Identify and effectively champion new and unseen growth opportunities contributing to business & commercial strategy. Serve as a key contributor to the BU strategy, innovation processes & initiatives including NPSS, innovation pipeline opportunities, Product & Project Review Teams and Integrated Business Planning. Contribute to the development of the Segment and Product Line strategies across 16 distinct product lines. Responsible for executing the marketing vision and strategy for both businesses to achieve business objectives
15% - Analysis: Provide strategy & execution by developing the marketing research and approach. Analyze markets, customers, competitors, & consumer trends and translate insights & knowledge into compelling vision and strategies that enhance the business and product lines’ abilities to deliver their commercial objectives
15% - Customer Strategy & Experience: In collaboration with commercial functions (go-to-market, sales, technical, and product lines), recommend customer strategy & actions and oversees customer analysis for individual or groups of customers using Cargill marketing tools, (e.g. Segmentation, Buying Process, Customer Portraits, etc.). Collaborates with commercial leadership to develop objectives and growth strategies for new and existing markets, customers, and products. Deploy strategies with customers to enhance our customer experience
10% - Planning, Implement, Communication & Brand Strategies: Position & plan the breadth of organizational resources to achieve business objectives. Use leadership & management skills to ensure that all resources execute, effectively coordinate across businesses, functions & regions. Develop and execute the external communication & branding strategies to support the business & segment objectives
Minimum 10 years commercial/business experience with a focus on marketing
Proven experience managing, building & developing highly engaged teams
Proven ability to effectively influence senior leadership internally & externally
Serves as a key knowledge spokesperson for the organization on business objectives (this fiscal year and long term strategy), business capabilities, and other highly significant business issues
Viewed as an expert in the marketing field for the business
Develops solutions to complex problems which require a high degree of creativity and innovation
Strong critical thinker-demonstrated record of both strategic and analytic skills
Proven ability to execute and get things done
Proven communication skills, written and verbal
Demonstrated strong skills at interacting with, building relationships, and persuading customers
Able to identify and understand customers' strategies and develop compelling value propositions
Deep understanding of consumers-drivers/barriers, habits and practices
Able to demonstrative high levels of proficiency across the Cargill Leadership Expectations
Travel up to 25%, including international

103

Technology Marketing Leader Senior Manager Resume Examples & Samples

Deep understanding of the business and its strategies, with a focus on technology
Ability to make connections in highly matrixed environment, with eye on integration
10+ years of experience in marketing, with a focus on B2B marketing and communications strategy and planning
Dep understanding of Digital and Social media strategy and tools
Experience developing omni-channel strategies and bringing complex technologies to market

104

Regional Product Marketing Leader Resume Examples & Samples

Lead, manage, direct and develop the regional product marketing team to develop and execute regional GTM strategy
Own the commercialization efforts to drive business performance and growth, responsible for attainment of regional financial targets
Understand and articulate market, industry and competitive information to support development of Strategic Plan (STRAP) and Annual Operating Plan (AOP) to deliver a well-thought, financially sound and execution-ready growth roadmap
Understand industry and competitor dynamics and develop proactive and reactive strategies and tactics
Define key market segments and applications of interest and position the portfolio to drive differentiation and customer value. Understand value elements critical to customers; calculate value equations; target value propositions and pricing to customer segments
Collaboration with Global Product Management, Sales and Regional Customer & Channel Marketing functions to adjust and implement programs and initiatives
Lead all Sales Enablement efforts for Productivity Products businesses, including development of sales tools, collateral and training programs for the product lines
Build and implement a world class management operating system, strong marketing capabilities, processes and tools to drive results
Execution of key product marketing processes – NPI Launch Excellence, Pricing, VOC/OVOC support
Bachelor’s degree in business, marketing or engineering
Total 10+ years of cross functional experience in marketing, engineering, business development or sales
5+ years of product management or related business experience with at least 2 years in team leadership position
3+ years of experience in areas of Market Segmentation, Product Launch, Value Calculators, Competitive Bench marking, Front end sales support
Experience in Industrial marketing with a preference for electronic products
Strong leadership skills with excellent business acumen and analytical skills
Proven track record of leading / influencing cross functional programs in a fast paced matrix environment

105

Marketing Leader, Customer Marketing Resume Examples & Samples

Jointly with the Head of Marketing, define the marketing plan for the market taking in account the business priorities
Develop brand building, product communication and promotional activities through co-ordination of local agencies. Develop local research to improve the communication strategy and to monitor the ROI of the main marketing actions
In partnership with MasterCard sales team and advisors members contribute to define and execute joint customer plans with banks and merchants. Development of superior knowledge and marketing intelligence to develop valued and differentiating programs, establishing MasterCard as a customer’s preferred business resource
Collaborate with PR to ensure proper and effective communications and activities
Strong experiences in marketing with a mix in B-2-B and B-2-C, Brand Marketing, Brand management and Communication expertise. Digital and social marketing experience
Managing Advertising and Media agencies, from the briefing to the evaluation of creatives/media plans
Leadership skills with the ability to recognize opportunities, forms a vision of what can be achieved that challenges self and others, garner support and advocacy, strategic planning and very strong project management skills . Team player and achievement oriented
Able to set direction and capture the commitment of people to achieve goals as well as overcoming obstacles and taking appropriate risks
Ability to turn qualitative and quantitative data and information analysis into actionable 'insights'

106

Field Marketing Leader Resume Examples & Samples

Lead the Workflow Solutions Marketing team for the Americas
Work with the Senior Marketing Manager for Workflow Solutions to devise and implement the marketing plan and budget for the year
Work closely with managers in NA and LATAM Sales, Marketing Communications and Product Marketing to ensure marketing campaigns are closely aligned with AOP and local sales goals and targets
Manage budget spend against plan, track campaign performance campaigns as required
At least 5 years’ track record of successful operational field marketing for IT and software solutions in North or Latin America
A proven ability to develop and execute lead generation campaigns that challenge the status quo and transform customer businesses
In depth understanding of marketing value-based propositions and solutions
Solution selling experience an advantage
Creative ability and imagination, balanced with pragmatism
Good knowledge of Salesforce and Marketo
Excellent written and spoken English; confident presentation skills
Command of Spanish an advantage
Good numeracy and competence with budgets e.g. Excel
Knowledge of DC, transport and logistics and fleet management a plus
A motivated, self-starting team player
Leadership skills that motivate the immediate and associated teams to meet and exceed critical goals
Organizational skills and the ability to flourish in a frequently hectic, pressurized and fast changing environment

107

Digital Marketing Leader Resume Examples & Samples

Adapt communication umbrella into digital marketing communication activations and always on activities
Build digital activities focused on business priorities
Work with eCommerce teams to facilitate A++ content, demand to eRetailers and where to buy product information

108

Snr Product Marketing Leader, E&P Resume Examples & Samples

Develop an expert understanding of the GE Upstream Chemical product line, equipment and service offerings and be able to identify which GE solution would have a positive impact on the customers operations
Train the Sales and Service teams on Oil & Gas industry applications and educate them about our products and their efficacy
Support the sales and service team in trouble shooting at customer sites through data analysis to identify trends and calculate the value of our treatment programs and solutions; then effectively communicate the findings to the commercial team and/or customer
Participate in technical discussions with the sales and service team for new opportunities and recommend new commercial applications for existing products. Work with the field team to develop best practices and Standard Operating Procedures (SOP’s) for all existing applications
Perform competitive assessments (market sizing, profitability, technical trends, competitors) to identify key assets or areas for investment and develop and implement strategies that will enable us to profitably increase our share of the market. Built competitive intelligence data base
Develop engineering and installation work scopes, schedules and cost estimates to facilitate total scope project offerings
Act as an expert and a champion of technical tools and resources that can assist the commercial team, and actively update and develop technical tools
Work in tandem with sourcing to localize raw materials to bring down the lead time and cost
Demonstrate a detailed understanding of major oil and gas exploration and extraction processes
Motivated self-starter with a demonstrated leadership style showing capabilities to accelerate change and work in a rapidly changing environment
Ability to travel locally approximately 30% of the time
Master's degree in science or engineering
Excellent planning, organization and prioritization skills, with the ability to manage several projects concurrently

109

Aftermarket Marketing Leader Resume Examples & Samples

Education: Marketing, Engineering or Business-related bachelor's degree, MBA strongly preferred
Proven track record in a leading role in the Marketing Function with an Industrial or Automotive Sector Company recognized for its Marketing practice
Strategic Acumen, solid understanding of Segmentation, Value Proposition, Business Models
Track Record of Customer Involvement & Direct Interactions with Customers
Fluent in English, another European language would be a plus

110

Services Marketing Leader Resume Examples & Samples

Collecting win/loss & competitive insight on service portfolios at regional level; feedback to global service; recommend and develop marketing programs to adjust service positioning and improve win rate
Collaborating with commercial leadership and global marketing to develop the region market and orders / sales forecast
Ensuring regional marketing plans & execution are aligned with global marketing plans (value proposition, positioning, marketing mix, etc.) and country marketing plans and direction, where applicable, to grow orders, share and revenue
Providing region input to business cases for products/upgrades that are at concept stage, work with Global Service Marketing to develop, test and prototype new service ideas
Conducting in-depth research to define customer problem statement, success metrics, clinical and economic needs, buying cycles, and personas (to support development of global MRD, where applicable) and integrate competitive intelligence into marketing planning
Developing and support service-specific KOL’s and advisory boards (gather regional evidence of customer success, early adopters and show sites where appropriate)
Adapting global marketing assets (including sales tools) to ensure that the region commercial organization has the right tools to position and sell service configurations / portfolio effectively. Trains direct / indirect sales channels
Building and leveraging regional marketing assets and resources, where applicable, to drive and maximize synergies to sell services
Supporting the regional sales force with training materials, brochures and other tools required for execution of growth objectives
Responsible to partner with local sales teams on commercial execution to deliver the expected outcomes of programs
Establish, execute and monitor relevant metrics and operating mechanisms to ensure achievement of relevant business objectives (e.g., lead generation programs, trade show management, etc.)
3+ years’ experience in marketing, product or service marketing or related field
5+ years’ experience in marketing, product marketing or related field
Service marketing experience

111

Service Marketing Leader Resume Examples & Samples

Works closely with the Global Services Marketing Product Leader to develop and execute marketing plan to meet business goals to ensure success in Laboratory Business and BioProcess segments (FlexFactories and Kubios)
Consults with product managers to create collateral and internal training; creates product positioning, market segmentation, targeting and customer base retention for services business in both segments
Liaises with field marketing organization to ensure service messaging is included in new product launches and local trade shows
Provides direction for all local service marketing activities, driving products, promotions, local trainings and placements of marketing tools within the services organization
Monitors competitor activities and current market trends, and helps develop marketing strategies to position GE as a market leader in Service offerings
Creates promo dashboards, install base reporting and contract efficiencies
Participates in the development and execution of Services products strategy, value proposition and positioning; supports the creation of business cases to highlight Services value
Other duties and assignments as required
Bachelor’s Degree in Marketing or related discipline with 3-5 years of progressive experience in marketing, marketing communications, campaign management and analytics
Experience developing and executing integrated Marketing strategies including internal and customer communication programs, print and electronic marketing vehicles, eBusiness programs, and web site marketing
Strong understanding and monitoring of competitive activities and market trends as it relates to service contracts, validation & qualification services
Master’s degree in Marketing, Business Administration or related field. M
5 years’ experience in marketing, product marketing or related field
Experience in services marketing and business development of laboratory services, optimization offerings in instrumentation or biotechnology is desirable
BioProcess and Lab Scale product/industry knowledge

112

Regional Marketing Leader Resume Examples & Samples

5+ years in marketing management roles, with success in delivering high impact marketing programs through a combination of internal and outsourced resources
Deep functional marketing expertise including solutions marketing, communications, digital and marketing/sales automation processes and systems
Excellent written and verbal communication skills across all levels of management; Fluent in English with preference for conversational skills in Mandarin
Ability to work independently, collaboratively and to remain flexible in a fast-paced global matrix organization

113

Regional Marketing Leader Resume Examples & Samples

BE/B Tech
MBA from a premier Institute
8-10 years of marketing/strategy experience
Industry knowledge (at least 3 year experience in building automation / IT solutions and service based business- Highly Preferred)
Experience in large business organizations with matrix management structure
Strong interpersonal skills and ability to build credibility with both field organization including regional leadership team and central marketing team

114

Customer Marketing Leader Resume Examples & Samples

BS/BA in business, marketing, communications or related field
5+ years value messaging experience (downstream, commercial, channel)
Demonstrated effective use of digital/social media with measurable impact to engagement and business growth
Demonstrated ability to manage external partners and budgets
Ability to effectively communicate plans and gain leadership support
Exceptional written and verbal communication skills with customers at all levels
Interpersonal skills with evidence of teamwork and collaboration
The ability to perform multiple tasks simultaneously
Knowledge of healthcare care continuum; hospital-to-home and the supporting technologies that enable the digital care model

115

European Cardiovascular Marketing Leader Resume Examples & Samples

1) Downstream activities
Drive New Product Introductions (NPIs) including portfolio readiness assessment (pricing, content, channel, regulatory, service…), launch activities and overall lifecycle management
Drive the setup of alternative distribution models where applicable like eCommerce or telesales where applicable
Select, attend and organize regional events
Define and execute regional communication plans
Drive brand building strategies as well as agency advertisement and promotional programs
Support global head quarter-sponsored activities: customer conferences, annual kickoffs, tradeshows and others
Ensure the distribution network is supported with the right sales tools and training
2) Upstream activities
Identify industry trends, market insights and customer needs and feed them to the make centers for portfolio management and roadmap development
Conduct competitive analysis at product, portfolio and company levels
Monitor trends in social media and other digital channels
3) Demand generation
Define and execute the digital Marketing plan for the segment, including multi-channel demand generation, content plan and conversion strategies
Work with professional societies and advocacy groups to identify and select KOL’s for thought leadership and awareness building. Supports development of regional KOL’s in collaboration with Regional Product Marketing
Become an advocate for the company in social media spaces, engaging in dialogues where appropriate
Minimum of a bachelor’s degree in Engineering, Business Administration, Marketing or alike
Marketing expertise in NPIs, insights gathering and demand generation
Solid knowledge on digital Marketing: traffic generation, content strategies and conversion strategies
Good understanding in marketing automation tools: Marketo, SFDC, Adobe creative suite or similar
Experience in the Cardiovascular industry, including KOL network
Strong execution capabilities, hands-on attitude, doer
Ability to work for multiple stake holders and in a cross-functional multi-dimensional matrix environment
Excellent oral and written communications skills in English
Excellent time management with the ability to meet multiple deadlines and work under pressure
Experience in Ultrasound

116

Consumer Brand Digital Marketing Leader Resume Examples & Samples

Understand regional & local business priorities: product portfolio, countries, cities, accounts
Execute eCategory Management within all activities
Cross-analyze data from sales and other marketing activities to identify effectiveness of digital investments and impact

117

Solutions Marketing Leader Resume Examples & Samples

Drive innovative, customer-driven strategic and tactical marketing programs, including the support and promotion of NCR channel-specific offers (direct and indirect), that lead to superior business outcomes across net-new customers, renewals, share-of-wallet expansion and organic user growth metrics
Develop a deep understanding of FI customers and their end-consumers (both retail and small business), markets/geographies and competitors, while demonstrating proactive thought leadership, both internally and externally
Uncover and leverage deep insights related to financial institutions’ attitudes towards and purchase behaviors of digital banking solutions
Work with the Solution Management/GM leader, Sales leaders and their respective teams to implement strategic go-to-market plans and to exert influence on the digital banking solutions’ roadmaps
Ensure timely and accurate delivery of content for quarterly strategic solutions roadmaps that differentiates us competitively in the most compelling and effective manner
Effectively partner with a broad array of cross-functional and channel teams to drive successful project execution, including Integrated Marketing, Global Field Marketing and Corporate Marketing & Communications
Assume a leadership role for meeting the objectives/goals for the digital banking solutions, including fiscal year funnel opportunities, units, cross-sell and revenue targets
Oversee annual strategic long-range planning market sizing, as well as ongoing revenue and expense forecasting and budgeting
Monitor key funnel metrics and marketing program performance with full understanding of root cause; define critical priorities and opportunities to improve
Drive necessary operating mechanisms to gain shared vision with partners on goals, priorities and actions
Minimum of 5-7 years of B2B, B2C or B2B2C marketing and/or solutions management experience on software/web applications (preferably, SaaS, and within financial services or fintech industry), technology consumer goods or consumer packaged goods, with an emphasis on both marketing strategy and execution
Bachelor’s Degree; MBA will be considered a plus
Ability to think strategically, solve complex problems and determine the biggest opportunities to drive growth
Solid analytical ability with high comfort level with data, while striving for a balance between data-driven decision making and a bias for action
Exceptional track record of driving initiatives from strategy through execution
Excellent communication, presentation and persuasion skills
Ability to effectively work cross-functionally
Strong leadership skills with the ability to manage small to large project teams, influence others and develop high-performing teams and individuals
Proven record of innovative thinking, with an emphasis on aligning to short and long-term business outcomes
High energy and commitment to drive and produce results

118

Multicultural Marketing Leader Resume Examples & Samples

Bachelor's Degree or 4 years professional work experience
At least 5 years professional experience in strategy development, product management, project management, or marketing
An MBA or Masters Degree in a relevant field
10+ years’ experience in strategy development, product and/or project management, or marketing
Experience in multicultural marketing
Emotional intelligence – strong self-awareness, builds trust quickly, and understands critical context across a variety of business problems
Successful experience examples framing decisions with senior managers and corporate officers
Managerial courage, influence, and command skills – can challenge the norms, cut through orthodoxies and lead change
Strong effective and influential communicator
Documented and proven strength with analytics and using data to form and defend strategic positions
Ability to synthesize data and matrix organization complexity to lead successful business building outcomes
Organizational agility – candidate will need to understand the landscape and nuances within our current business operating principles
Collaborative – demonstrate an ability to get work done collaboratively and through relationships
Pro-active, self-starter who can work independently, as well as lead cross-functional teams on key projects
Strategic ability – able to learn on the fly, analyze, distill, and frame various inputs to drive to options and recommendations
Must be able to persuade and advocate for the consumer with peers and at senior management levels within the organization
Able to operationalize and apply strategic plans
Able to bridge across analytical and practical
Works with a sense of urgency

119

Analytics Portfolio Marketing Leader Resume Examples & Samples

Develop and own the integrated marketing plan
Lead a marketing diamond team whose objective is to drive a specific amount of marketing contributed pipeline and win revenue; be responsible for the “business” of marketing
Direct the development of core messaging and positioning of the portfolio
Direct the overall content strategy and creation plans and execution
Develop thought leadership plans that drives awareness and engagement
Collaborate with product management to develop a thorough understanding of the market and define market positioning, target buyer, and value proposition within a market segment
Collaborate with development, product, sales, analysts and users to understand data and analytic challenges, develop and manage persona-specific messaging and positioning, and educate sales team on how best to position features and benefits
Understand the competitive landscape of data and analytic offerings
Develop the community outreach approach to engage developer, data scientists, and IT architects
At least 9-12 years’ experience in Product Marketing of enterprise software and technology offerings
Strong overall understanding of the key areas of marketing: product marketing, content marketing, marketing strategy, demand generation, and digital marketing
Proving abililty to build and lead high performance teams
Passionate about relational databases and data warehousing

120

I Marketing Leader Resume Examples & Samples

Construct the product direction and vision based on an understanding of customer needs and market trends, working with key stakeholders
Translate product direction and roadmap to customer requirements for releases
Handle upstream and downstream marketing aspects of I4 product releases, working closely with relevant HI businesses
In charge of (relevant parts) of new product introduction (NPI) activities towards releases of I4
Works closely with the clinical, R&D and PMO teams in the I4 organization on product development and roadmap
Participate as business stakeholder in Agile development practices and activities (demos, planning events, etc)
Work with other marketing leads within the HI business group and market organizations around I4 roadmap and market introductions
Work directly with key clinical partners, opinion leaders and customers to create and maintain close relationships, gather feedback, prepare and proof points
Support strategic business development activities that support the roadmap
Support strategic sales activities
Member of the I4 management team
Report to I4 organization leader
Bachelor’s degree in relevant field; MBA - advantage
At least 7 years of marketing experience, including product management
Experience in working with R&D teams in agile development
High-tech product launch experience
Customer facing interactions, presentations and sales support experience
Experience with enterprise software solutions
Experience in medical domain and radiology – advantage
Business development experience - advantage
Ability and willingness to travel abroad, at around 6-8 travels per year

121

Regional Operational Marketing Leader Middle East Africa Resume Examples & Samples

Develop and implement the regional marketing plan (4Ps) and budget, including the right marketing mix, assuring to achieve the planned target of sales and margin
Launch products with support package, in alignment with Product Marketing (PM) and Marcoms
Locally implement centrally developed customer programs, in alignment with Product Marketing
Organize and roll-out programs to increase and strengthen the WABCO brand image, aligned with the Product Marketing Leader and Marcoms
In order to have overall more effective programs, cooperate with the Market Insight Manager to define growth opportunities by listening to VOC and analyzing local vehicle park, as well as more in-depth understanding of customers and market
Product portfolio and value propositions meeting market requirements
Organize push and pull campaigns, over the Life of the Vehicle and always in cooperation and alignment with local sales teams
Preparation of support plans to be developed and produced by Marcoms
Translate/adapt the communication material to the local market needs (Web, brochures, ads...)
Support the organization (planning and implementation) of local exhibitions
Support local teams on execution of marketing programs
Measure (targets and metrics), analyze, report and communicate on sales of product launch/execution, (by product, project, region, customers etc…), of new program launches and of local actions
Collect competitive information and incorporate in local programs in a reactive and pro-active way. Provide this info to the Product Marketing Leader and the Market Insight Manager
Provide link between Product Marketing and Sales, sharing information both ways
Develop and manage large scale interactive initiatives across our family of brands
Define interactive goals across multiple digital properties and develop a roadmap designed to achieve those targets. Specific interactive goals include increase data capture, drive leads through to our dealer channel, improve key engagement metrics
Display a solid understanding of the digital space and knowledge of how to leverage current and emerging technologies
Interface with IT, direct and creative marketing teams across the organization and with retained external agencies
Marketing degree with business knowledge / experience
Min 6-8 years in marketing of durable goods in an international operational marketing environment
Fluent in English, Arabic and French
Experience in managing and driving results in a multi-level distribution system
Experience in creating marketing programs with strategic alliances, digital marketing and eCommerce
Knowledge of Automotive, Commercial Vehicle or other durable goods industries is a plus
Manage budgets and drive results with customer and partner marketing programs
Sales experience is a plus
Excellent verbal and written communication skills, including English
Good understanding of the customers & markets
Although technical education is no must, feeling and willingness to work with technical products is required
Radical thinking and flexibility
6 Sigma education is a plus

122

Field Marketing Leader Resume Examples & Samples

Captures customer insights and conducts win/loss analysis: develops hypotheses on the GTM strategy and commercialization plan in the region, aligned with sales funnel and sales related metrics (conversion rates, customer retention etc.)
Integrated Regional Marketing Plan: leads the development of the annual marketing activation plan that ensures the execution of coherent and impactful campaigns
Is a regional leader for the SPECT business and provides global marketing customer and market insights
Initiates regionalized marketing materials, as needed, based on global and regional messaging as well as positioning guidelines
Commercial activation support: develops and executes marketing programs aligned with global marketing initiatives and regional commercial strategy
Leads marketing programs to increase share of wallet, drive retention & Customer loyalty
Demand Creation & Funnel Acceleration: responsible for the development and execution of demand creation & funnel acceleration tactics. These support product and solution commercial launch plans and pharmacy marketing initiatives
Measures effectiveness of all relevant marketing activities in the region
Sales Enablement: ensures that the sales teams are properly trained and equipped with the right materials and tools required for the execution of growth strategies
Minimum 5 years’ experience in marketing, product marketing or related field in pharmaceutical markets (knowledge of Core Imaging portfolio and Nuclear Medicine field is desired but not necessary)
Willingness and ability to travel within U.S and Canada
Excellent oral and written communications skills. Capable and comfortable with telephone and video conference presenting
Knowledge of adjacent markets i.e. applied segments, equipment and customer applications
Standard computer skills-experience in Microsoft Word, Excel, PowerPoint, Outlook or equivalents

123

Digital Marketing Leader Resume Examples & Samples

Bachelor’s degree in Computer Science, Marketing, or Communications from an accredited institution, Master’s degree preferred
7+ years of experience working with a web platform, such as: Adobe AEM or other similar content manager software
Multiple years of experience working with social/digital, mobile, search, marketing, online advertising, and e-commerce solutions
3 years of experience leading a team of digital practitioners
Experience with email marketing automation platform, HTML, CSS, JavaScript
3 years of B2C Ecommerce strategic planning and implementation
Capable of working through multiple levels and functions within a globally matrixed organization
Success in defining and developing online marketing experiences, as well as, optimizing performance through the effective use of technology, user experience, web analytics, and SEO
Strategic communications planning skills: ability to define communications objectives that are aligned with business objectives; analyze and interpret information, business conditions, stakeholder positions, and other variables in order to develop a framework for strategic communications, define strategic and measurable objectives, adjust the strategy in response to or anticipation of changing conditions
Ability to synthesize complex information, understand the needs and interests of target audiences, define and articulate messages, and develop and deliver effective presentations
Knowledge of new communications technology, successful experience with new digital media as communications tools, and an understanding of their potential role in reaching strategic business objectives
Must be resourceful, innovative, and a creative thinker with strong project management and prioritization skills
Must be able to manage several high-profile projects independently
Must be able to present a strong point of view on key digital initiatives

124

Regional Marketing Leader Resume Examples & Samples

Develop marketing access strategy and regional promotion strategy to achieve sustainable growth
Implement tactical plan to capture growth opportunity
Engage KOL to get endorsement as solid foundation
Identify, recruit, manage and coach subordinates to be high performance team
Provide open & positive working atmosphere to advocate continuous improvement and best practice sharing
Effectively budget control to match the annual plan
Well communicate and collaborate with other brand relevant departments

125

Category Marketing Leader Resume Examples & Samples

Develop 3-year business strategy for assigned product category - determine opportunities for growth & develop plans to seize those opportunities
Create annual marketing plan including recommendations for products, pricing, packaging, promotions and distribution
Lead cross-functional project teams to evaluate, prioritize and deliver strategic recommendations regarding new products and marketing opportunities based on financial viability and market/brand fit
Develop deep understanding of market through customer interactions, market visits & market research
Apply customer & channel insights and understanding of marketplace dynamics to develop compelling value propositions
Collaborate with cross functional teams to deliver products and marketing programs managing project teams and timelines
Conduct business reviews, track volume performance and implement mitigation programs (if required)
Strive to be a role model for collaboration, idea generation and knowledge transfer
3-5 years of brand/marketing management experience
Strong project management skills, relationship and networking skills, agility, and ability to influence
Exceptional verbal, presentation and communications skills
Master’s Degree in Business Management or Marketing
Experience in driving change in the organization
Ability to work in conditions which include multiple and conflicting priorities

126

Asia Regional Marketing Leader Resume Examples & Samples

Partner with GE Renewable Energy (Wind onshore and offshore, Hydro) and GGO teams to prioritize and align growth priorities, defining actions and owners for business case and program development. Also interact with GE Power and Energy Connections teams as part of the GE energy ecosystem
Support design & execution of Regional Commercial activities including conceptualization & delivery of Customer strategy summits & design of Commercial Growth Playbooks
Manage/coordinate marketing support requests from GE Renewable Energy’s P&Ls regarding segmentation, country assessments, market intelligence, value proposition development, customer profiles, scenario planning and regulatory/policy updates
Instigate market deep dives assessing opportunities for white space growth as well as core markets. These studies will include conducting Voice of Customer meetings, market sizing, segmentation, competitive analysis, regulatory analysis, technology options, barrier analysis, and project financing
Utilize outcome of deep dives to design, own & execute Demand Creation & market development initiatives aimed at delivering profitable growth for GE Renewable Energy. Devise mechanisms for progress reviews & decisions to pivot as needed for improved commercial results
Develop and deliver executive leadership updates and country briefings related to regional growth priorities & market insights
Engage w/ senior government officials & policy makers in the region in discussions aimed at capturing insights on region’s Energy Sector and its future directions while possibly contribute to policy-shaping in order to support GE Renewable Energy’s long-term strategic objectives
Bachelor's Degree in Business Administration, Finance or Engineering
Minimum of five years experience in management consulting, strategic marketing &/or business development preferably within the Energy Sector (e.g. power generation, Oil & Gas, etc.)
Minimum of five years experience working in a global, matrix organization
MBA or other graduate degree
Business development experience, strategic thinking capabilities, ability to connect-the-dots and conceptualize issues
Demonstrated success in influencing strategy development and resource allocation across organizational boundaries and at multiple organizational levels, including senior executives
Strong interpersonal, communication and influencing skills

127

Private Companies Services Marketing Leader Resume Examples & Samples

Deep understanding of marketing trends and channels that have increased demand generation and brand building at previous organizations
Working with leadership as a business advisor to influence how the practice engages with the marketplace
Developing an effective national marketing strategy in order to strengthen the practiceâ€™s brand which includes integrated content distribution, public relations, advertising, social presence management and execution
Developing and executing a data-driven, integrated marketing strategy to deliver results against strategic priorities that contribute to developing relationships, building pipeline and increasing brand equity
Developing deployment strategy and helping to establish execution across multiple geographies
Understanding the sales process, especially influencing buying decisions through marketing activities and strategic messaging in proposals; and,
Proven success in roles at a professional services firm is preferred
Creating leading-edge marketing programs; leveraging the latest marketing technologies to deliver an improved client experience
E.g. social listening, analytics, etc
Leading and coaching multiple their staff through complex situations while applying firm policies and procedures and enabling compliance across the network
Working across multiple communications platforms, including social media, video and digital
Building and maintaining relationships with highest levels of leadership, including effectively managing through a matrixed organization
Utilizing excellent verbal communication, writing, and strategy skills, translating complex concepts into easy-to-understand and compelling messages to support a point of view to leadership that results in innovative marketing approaches
Developing marketing strategies and plans that deliver positive results in brand awareness and revenue growth
Assessing marketing needs to allocate a multi-million dollar budget across multiple business units
Influencing senior leadership in order to increase effectiveness of marketing activities thus driving revenue and strengthening brand in the marketplace
Driving and win business in a complex sales cycle
Generating creative ideas and thoughts on ways to support an organization's key business and strategic priorities
Developing value proposition for assigned services and coach others on execution and winning of projects
Identifying, address and determine potential impact of issues facing clients
Staying abreast of regulatory trends and their potential impact on clients
Resolving complex issues and conflicting interests with diplomacy
Identifying revenue growth opportunities for specific buyers; and
Viewing a topic from multiple perspectives and have the flexibility to shift approaches as circumstances dictate

128

Global Marketing Leader Resume Examples & Samples

Responsible for achieving department revenue and expense goals
Monitors and communicates progress at the campaign, client and business unit level
Works closely with business leaders and senior management across the organization to foster effective working relationships and ensure alignment with business objectives
Works with the financial analysis team to develop and/or validate lifetime value, expense and profitability metrics
Directs creative testing to challenge controls and continuously improve results
Evaluates available delivery channels to determine the optimal mix at the client and campaign levels
Interfaces with the analytics, product, client management and carrier relations teams to determine the most effective product mix and pricing strategies
Determines the most effective strategy to maximize organizational compensation including commission, marketing service fees, contingency, data warehouse and individual project funding
Presents marketing stewardship reports to clients and facilitates client/carrier approval of annual marketing plans and budgets
Presents and highlights marketing capabilities to new business prospects and develops/maintains industry relationships
Ensures adequate staffing with properly trained personnel, accountability for quality and quantity of work, and guiding and advising subordinates in the more complex phases of their work
Evaluates teams on a regular basis to ensure positions within the teams are appropriate and operating to achieve maximum productivity
Conducts performance appraisals, fosters employee development, interviews as appropriate, and serves as a role model for the operation
Ensures compliance with departmental performance management process, including progressive disciplinary action if necessary
Has full authority for the following people management responsibilities
Bachelor’s degree required. Master’s preferred
Minimum 10 years of experience in direct response consumer marketing
Ability to establish priorities with clear goals/responsibilities that drives results and achieves financial goals
Understanding of accounting and budgeting processes demonstrated through the ability to effectively present financial upside and required investment to key internal and external stakeholders
Proactive leadership ability to read market and business trends and present solutions upward through senior management that allows the organization to capitalize on opportunities and mitigate potential pitfalls in advance of the competition
Proven project and time management skills, must be resourceful in developing alternative solutions and meeting deadlines in a real time, fast paced environment
Demonstrated experience in direct response marketing strategy development and execution as measured by increased response, revenue and participation rates
Skilled management ability to accomplish goals and objectives through delegation and team development as evidenced by the quality of team building and individual staff development
Demonstrated experience in pursuing and winning new contracts as well as renewing and expanding scope of current contracts
Initiative/proactive/follow-through ability with little or no direction from management
Ability to interact with all levels of internal and external resources, business partners, vendors, prospects, carriers and clients

129

Global Interactive Marketing Leader Resume Examples & Samples

Develop the global content strategy for the MoneyGram website, landing pages and social media. This includes the creation of customer-centric journeys and narratives
Global website and landing page strategy to improve current and prospective customer conversions
Own global digital audience targeting and segmentation by channel outlet, identifying key customer segments and prospective modeling for consumer understanding across both earned (organic, ratings, etc) and PPC platforms (SEM, social, etc)
Responsible for the continuous improvement of end-to-end digital marketing, including SEM, social engagement, etc
Establish, lead and report on measurements as it relates to website customer segments, behavior, A/B testing protocols, etc. Standardize digital reports (ROI, scorecard) globally
Lead a global interactive marketing team composed of content marketing & web producers, social media manager and regional interactive marketing leads globally
Own and manage agency and vendor relationships. Create partnerships with tech companies such as Google, Facebook, etc
Work with internal cross-functional teams to optimize content distribution and audience engagement
Extensive marketing experience
10+ years of marketing experience, including extensive experience in digital marketing (PPC Platforms and earned programs, content strategy, customer engagement)
5+ years of leading and managing a marketing team
Deep understanding of web platforms, infrastructure, social media and analytics software
Highly analytical and strong metrics-driven decision skills
Ability to work closely with senior leadership and communicate to broader organization priorities and key outcomes
Comprehensive experience in targeting multicultural and diverse audience
Global/International experience required
Bilingual, English and an international language a plus

130

Marketing Leader Resume Examples & Samples

Bachelors’ degree required, MBA preferred
15-20 years of well-rounded technology marketing experience in positions of increasing responsibility, with a focus on market expansion and identifying emerging trends
5-10 years of managing high-performance teams in highly matrixed organizations
Willingness to “dive in”—not simply outsource tasks—with a “get it done” mentality
Ability to understand changing market dynamics, translating them into actionable strategies to achieve business objectives
Ability to manage multi-layered digital and traditional marketing plans; thorough knowledge of social media plans, working with the press, media outlets, and industry analysts
Extensive background and experience developing and delivering content-driven thought leadership campaigns to generate awareness and engagement and ultimately new business
Focused, a good planner, collaborative, a great team player and flexible with a “low ego” and high level of resilience

131

MR Product Marketing Leader Resume Examples & Samples

Is responsible for certain product or product family as a product expert, including all the aspects about the product: functionality, configurations, specifications, clinical applications, engineering etc
Maintains close connections with Global Modality Team to get the most updated product information, including specifications, catalogues, selling points and sales tools to China and quickly update the front line forces
Develops product marketing plan to help the front line team to sell the product in China, including a set of materials and series events, base on market segmentation and target customer groups, and lead to execute it
Maintains close and authentic relationship with national luminaries in China to get the customer voice, understand trend of the healthcare industry, build GE speakers
Collects, analyses, reports with recommendations those marketing information including competitors products and marketing activities, market share, competition and customer buying behaviors
Is responsible for marketing promotion events plan and execution, in a country level; such as new product launch, seminars, opening ceremony, forums etc
BS Degree in Marketing or Science
5 plus years experience managing technical products in related markets
Superior communication and business skills
Must have strong technical writing abilities
In depth knowledge of both the technologies and the markets for assigned business segment
Ability to articulate strategy and market impact of responsible products to customers, field organization, and product entities
Must be able to communicate effectively on technical, product, and management issues at all levels
Must have a demonstrated ability to successfully lead, motivate and influence others
Demonstrated ability to make sound business decisions including various cost benefit tradeoffs projections, etc

132

Regional Field Marketing Leader Resume Examples & Samples

Experience working in a cross-functional, international, matrix organization, including understanding of global/regional/country organizational dynamics
Digital demand generation, demand management (direct & indirect) and marketing at scale expertise
Up-to-date perspectives on current IT trends relevant for the SMB market

133

Global Marketing Leader, HIV Franchise Resume Examples & Samples

A minimum of a Master’s degree is required
An advanced degree in business or life sciences is preferred
A minimum of 10 years of progressive marketing & commercial experience is required with a proven track record of exceptional team & cross-functional leadership
Health care (pharmaceutical, consumer, medical device) industry experience is required
Experience within the assigned disease area of HIV will be highly regarded but not essential
Matrix leadership experience required
Understanding and experience with R&D programs and the development of medical strategy is preferred
This position can be based in one of the following locations: New Brunswick, NJ; Horsham, PA; Beerse, Belgium; or Diegem, Belgium

134

Marketing Leader Resume Examples & Samples

Leads a team of senior marketing professionals managing all in-market activity for the US, and marketing operations support for the Americas Region
Executes and measures relevant tactical marketing activities for specific corridors and agents across the full marketing mix, including management of allocated budgets
Plans and executes annual marketing plans and supports creative solutions to promote the brand and brand positioning in line with business strategy
Ensures consistency of style and approach across suppliers
Contributes to analysis on market information, business trends and business cases conceived to achieve business growth goals
Considers possible brand visibility opportunities and relevant sales support merchandise, POS and Agent materials
Builds strong Agent; marketing; relationships in the region; is strong brands advocate and company ambassador
8-10 year of marketing experience
5+ years of people managing experience
Proven track record in marketing management
Demonstrated ability to operate at both a strategic and operational level, to include implementation and budgetary management on a regional level
B2C experience
Able to handle multiple priorities with minimum supervision
Ability to use and build spreadsheets/basic financial models
Able to work independently, as well as part of a team that will be based in various international locations

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