Customer Marketing Resume Samples

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E Pfannerstill

Elisha

Pfannerstill

9240 Lance Springs

Chicago

+1 (555) 765 5586

9240 Lance Springs

Chicago

Phone

p +1 (555) 765 5586

Experience Experience

Chicago, IL

Customer Marketing Specialist

Chicago, IL

Hagenes LLC

Chicago, IL

Customer Marketing Specialist

Identifying key customers that can act as a marketing channel through case studies, speaking opportunities, etc
Connecting with customers to ensure continued education and success throughout the relationship lifecycle
Interface regional marcom teams to develop local marketing material and sales tools
Aligns closely with the product marketing team to ensure the AMO organization has collateral that’s effective with existing NetSuite customers
Build and develop strategic customer advocacy relationships with key advocates such as MUG Leaders and Champions in support of increasing membership and engagement in the overall programs
Partners effectively with industry marketing to ensure that each vertical has tailored programs designed uncover and advance upsell opportunities. Produces monthly NetSuite GBU industry customer newsletters
Develops strong working relationships with the account management organization. Understands AMO revenue goals and identifies the top areas of opportunity to positively impact revenue growth from existing customers

San Francisco, CA

Head of Customer Marketing

San Francisco, CA

Schinner, Dooley and Kunde

San Francisco, CA

Head of Customer Marketing

Manage the performance and foster the development of the regional marketing team
Responsible for developing, implementing, managing and evaluating Category Management activities
Find and cultivate customer advocates and content for references, referrals, reviews, peer calls, case studies, webinars, websites, blogs, presentations, press releases, events and customer advisory initiatives
Lead and manage customer engagement, communication, and customer community programs, such as in-person/virtual events, workshops, annual conferences, awards programs, onboarding and ongoing nurture campaigns
Assist in developing and executing customer plans; maintains account relationships
Lead and support the implementation of the plans across customers by developing & presenting compelling presentations on Category Growth platforms and Initiatives plans to Key Customers to deliver the company growth objectives
Work across functions including Cluster Marketing, Supply, Sales and Finance to develop and execute successful commercial plans to deliver financial and share plans and targets

present

Boston, MA

Customer Marketing Executive

Boston, MA

Roberts-Bahringer

present

Boston, MA

Customer Marketing Executive

present

Ultimately bigger outcomes and improved performance for Diageo and our customers
Can work independently in a structured manner, and can be trusted to work independently while keeping key stakeholders up to date
Key decision maker for the contribution budget spend on the 2 brands (Unicum, Lancers). QBR and constant monitoring/improving of performances
Negotiating with store managers to improve Kellogg's indicators
Pricing outcomes (mix and promo) more actively and rigorously managed improving performance potential
Management of the resources of the territory (people, promotions) to push and improve sell out in POS
Developing and executing customer relationship plan that details the business goals and strategies to deliver customer solutions and volume results

Education Education

Bachelor’s Degree in Marketing

Kennesaw State University

Bachelor’s Degree in Marketing

Skills Skills

Solid trade marketing experience including shopper marketing communications, trade strategy, product placement, account management within a fast-paced environment
Excellent knowledge of the UK retail and media landscape
A proven track record as a successful; and highly motivational people manager, with a persuasive and engaging style
Comfortable working with diverse contacts across internal & external stakeholders (customers, agencies etc)
Proven ability to communicate at highest levels of an organization
Strong commercial skills with experience of managing trade P&L
Excellent understanding of the UK Home Entertainment market, retail environments & shopper behaviours
Expert knowledge of marketing disciplines and experience of trade campaign planning
Strategic thinker – Ability to see the bigger picture and promote change where it will add value
Confident in undertaking analysis / evaluation and providing learnings; research experience

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15 Customer Marketing resume templates

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Senior Customer Marketing Analyst Resume Examples & Samples

Extract data using SAS from a variety of sources and assess, interpret and analyze the data in development of relevant, actionable and influential conclusions that address specific business questions. Analytic skills must include the ability to see the big picture and the demonstration of strong business intuition. Need to be proficient in SAS
Engage in quantitative analysis on many non-standard and unique business problems using computer-intensive data mining techniques (decision trees, cluster analysis, etc.)
Leverage communication skills and an ability to translate data and complex ideas into meaningful and actionable insights that tell a “business story”. Experience in Retail or Consumer products industry a plus

Senior Manager, EHV / VOD Customer Marketing Resume Examples & Samples

Bachelor's Degree in Marketing, Communications, Business, or Related Field
5-10+ Years Experience in Marketing or Related Area, Preferably in the Entertainment, Film, or Television Industries
At Least 2-3 Years of Client Management Experienced Required
Strong Work Ethic with "Can-Do" Attitude is a Must; Team Player with a Strong Focus on Driving Strategic Results
Innovative and Creative Marketer with Knack for Impactful Ideas
Ability to Work Well with Executives of Varying Levels
Exceptional Communication Skills a Must

VP, Existing Customer Marketing Resume Examples & Samples

Leading cross-functional teams through the development and maintenance of a suite of customer/campaign reports that will provide greater visibility and transparency of the ECM Balcon target population
Provide ongoing insight into Citi and Industry spend vs. lend mix through Argus reporting; understanding, tracking, and reporting on promotional vs. full rate ANR trends
Managing the FYF process; partnering with Finance, direct mail production, marketing investment, and other teams to ensure accurate and consistent forecasting and over under reconciliation
Working with Risk and Decision management to develop program level P&L forecasts along with the other documentation needed to obtain approval from senior management to execute the program
Ongoing collaboration with Risk and Decision Management to establish criteria that will target the optimal universe
Support Marketing and cross-functional teams through the development and execution of ECM balance transfer campaigns
Ensuring that the best possible customer experience is maintained throughout all aspects of the Balance Transfer program
Contributing to the long term development of the program including changes to strategy and policies as consumer, business, regulatory and economic conditions change and evolve

Customer Marketing Analyst Resume Examples & Samples

Ideate, develop, execute, and optimize marketing campaigns designed to drive revenue and increase retention
Identify target audiences by working cross-functionally with other teams and agencies to gather insights which will improve targeting efforts and generate buy-in for targeting decisions
Coordinate with cross functional and vendor teams to ensure flawless marketing campaign delivery, including database targeting and data quality,legal, accounting, etc
Manage the delivery of creative campaign requirements on brief, on budget, and on time
Develop standard reports and presentations on all key campaign performance indicators, administering accurate test and control studies and presenting the results to management as required
Establish and track ongoing success metrics for various customer marketing initiatives
Ensure that disparate customer marketing projects are linked in terms of data, processes, skills, and deployment methods
Communicate progress and incremental successes to executive management on a regular basis
3-5 years of customer marketing experience with a successful track record, either in-house or at an agency/consultancy
Working knowledge of SAS a plus
Strong project management and inter-departmental coordination skills

Mgr Customer Marketing Resume Examples & Samples

Develop, distribute, and maintain key standard reporting
Serve as lead contact point and analytical support for field sales. Work closely with account managers in the field to provide business overview, opportunity analysis and sales stories
Candidate should possess analytical experience, with a CPG background preferred

Mobile Customer Marketing Assistant Analyst Resume Examples & Samples

Execute mobile acquisition, retention, and response strategies
Develop and execute testing strategies and define requirements, including set-up with vendor partners
Effectively coordinate with 3rd party vendors to ensure alignment through campaign planning to deployment
2+ years of customer marketing experience with a successful track record, either in-house or at an agency/consultancy, mobile marketing experience preferred
Must have attention to detail with a strong focus on analytics

Email & Nurture Specialist Customer Marketing Resume Examples & Samples

Design and manage the evolution of customer lifecycle email communications across multiple software product groups, including welcome, technical support, customer experience surveys and renewal communications
Collaborate with key stakeholders on targeted messaging
Develop and execute advanced, multi-touch on-going nurture campaigns as well as one-off email invitations and other offers
Analyze and report on email campaigns
Continually optimize on-going nurture campaigns
Effectively communicate and manage data and technical needs to operations teams
Serve as a resident email marketing expert, keeping up to date on industry trends and best practices
Host regular sessions to update stakeholders on campaign performance and best practices
Interface effectively with Marcom, Analytics, Creative, and Technology teams to collaborate on project plans
Identify issues; engage system support and appropriate team members as necessary
2 – 4 years of experience with complex nurture strategy and design
2 – 4 years of experience working within a marketing automation platform, preferably Eloqua or Marketo
Proficiency with Microsoft Office suite, specifically Excel
Ability to communicate design rationale and build consensus
Ability to prioritize and manage project timelines in a fast-paced environment
Must be organized with an eye for detail
Undergraduate degree in Marketing, Communications
Eloqua Master
Experience with Microsoft Visio or equivalent for mapping flow strategy

Manager Sally Hansen Customer Marketing Resume Examples & Samples

Work as part of a product group team to serve as a liaison between sales, marketing and Creative by providing knowledge of the customer to internal cross functional team members and by providing knowledge of the product group to field sales
Leverage learnings based on data provided through ROI tool to improve return on investment of trade funds
Own the development of a sales trade plan aligned with marketing and sales objectives
Participate in the development of sustainable pre-launch, launch and post-launch trade plans/analyses for the new item launches
Support best practice go to market strategy executions with strong, consistent processes and communication to the field
Work with sales management to develop national and account specific promotional programs
Manage customer service/short supply customer prioritization and product allocation issues with operations and sales
Build sales ready trade plans that are class of trade specific and aligned with the product group strategy
Support field sales execution of customer specific business plans and initiatives, including customer sales calls
Development and delivery of innovative customer and product group specific product, placement, pricing and promotion strategies
Manage and track key product group activity at the trade level to ensure achievement of the plan and/or to identify potential gaps
Provide product group partners with a marketplace view of customer activity and communicating brand strategies to the field
Organize, analyze and draw conclusions from syndicated data sources and translating findings for application at the customer level
Support the field sales execution of customer specific business plans and category initiatives
4 year degree
5+ years’ prior experience in consumer package goods sales environment, with 2+ years in direct selling or category management/analytical experience
Ability to positively influence decision makers up and down one or more levels, with and without authority, to achieve business objectives and ensure a fully aligned customer/company business plan
Recognized as a leader by customers, team members and internal business partners
Demonstrates effective communication and negotiation skills to solve problems, gain agreement with and inform others, while targeting long term objectives. Uses facts and data analysis to identify good options and make good decisions
Ability to create fact based presentations to translate sales objectives into customer strategy and business plans around distribution, merchandising, promotion and planogram placement
Ability to devise and deliver persuasive presentations, based on data driven insights and facts, to gain support for business strategies or initiatives both with customers and internal business partners
Demonstrates and effectively applies consumer industry and cross category knowledge & expertise
Serves as liaison between the customer, team counterparts and internal support team members to foster a culture of growth and collaboration
Represents the face of the company to the trade and the voice of the customer to the company
Penetrates the appropriate customer and internal functions to achieve maximum results on sales objectives
Acts with urgency to make the most of opportunities, address customer needs and accomplish goals and objectives including the launch of new items with excellence on speed to market and store penetration with maximum shelf presence for the opportunity
Ability to complete projects and follow processes to manage results including volume achievement
Ability to plan tactics to support broader company and brand objectives
Ability to manage funds and resources for the greatest ROI for the company
Able to identify and assess risk and prioritize competing demands for resources of time and money, and apply resources to maximize profitable sales
Ability to accurately forecast and predict business results

Mgr-customer Marketing Resume Examples & Samples

Manage relationships with third party vendors for data access and reporting needs
Communicate directly with retailers to provide analytical support and gain an understanding on trade issues, competitive activity, brand strategy and account promotion strategy
Must be interested in cross developmental opportunities within the L’Oreal Retail Division that offers opportunity for growth

Customer Marketing Assistant Analyst Resume Examples & Samples

Manage the development and execution of mobile marketing campaigns for multiple brands, including segmented campaigns and triggered events
Analyze and communicate mobile performance at weekly, monthly & seasonal time periods at both the send and campaign level leveraging the SMS/App platform and web analytics data
Coordinate with cross-functional and vendor teams to ensure flawless marketing campaign delivery including database targeting & data quality, legal, web design, copywriters, etc

Director of Customer Marketing Resume Examples & Samples

Own and manage all installed base marketing programs including plans/briefs, tactics, promotional calendar, collateral development, and success metrics
Mine and segment CyberSource’s installed base to drive product upsell and improve customer lifetime value by
Working with finance/sales ops to understand financials and upsell opportunities
Working closely with the sales & product marketing teams to identify upsell opportunities and develop tactics and promotions to maximize revenue
Working with product marketing and Sales to coordinate communication and promotions of product launches and enhancements
Creation, implementation and management of an event-based customer lifecycle messaging program (email channel)
Minimum 12+ years’ experience managing installed base/customer relationship marketing programs within a B-to-B company
Experience managing marketing or sales campaigns from concept, to implementation, to results analysis across multiple channels (email, direct mail, online, in-product, etc.)
Demonstrated ability to simultaneously manage multiple high priority tasks or projects with competing deadlines, across various departments
Successful track record creating soup-to-nuts strategic plans to successfully upsell products to installed enterprise customers
Ability to work with sales projections to create financial models determining marketing contribution revenue targets for Install Base
Extremely creative with the ability to conceptualize promotional collateral, write promotional email copy in a pinch, and direct creative development with internal and external third parties
Foresight to think through the finer details and the patience and project management skills to ensure programs are fully implemented and maintained
Ability to translate technical details into easy to understand and marketable language
Professional and self-motivated leader and team member, that can organize and manage projects across functions (especially with Marketing and Sales) and with multiple stake-holders and contributors
A self-managed, quick learner that can think independently, knows when and how to seek feedback, can move ahead and keep projects on pace, while still keeping everyone in the loop
A sense of urgency and the ability to be flexible and react quickly while maintaining calm, reassuring demeanor
Knowledge of payment industry ideal
Advanced knowledge and experience with marketing automation systems such as Eloqua and working knowledge of Salesforce.com
Inspired by working with a fun, ambitious, team in a fast-paced environment

Mgr-customer Marketing Resume Examples & Samples

Own the account specific display creation from inception to in-store, to include the creation of the projects in DPM, brief of the project to support team via E-Brief System, development of art from brief to release
Lead strategic whiteboarding planning sessions with account teams and marketing partners to help develop year-long plans that yield strong surround sound plans to support new item launches and critical promotional in-store events
Manage and develop Assistant Manager, Summer Intern or Tracker
Advanced computer skills – Excel and Word
Creative problem solving, strategic thinking, planning and organization

Associate Analyst, Customer Marketing Resume Examples & Samples

Lead the planning, execution, and reporting of gift card programs in all channels for all brands, including seasonal marketing opportunities
Partner with the team to create a long-term strategic growth plan for gift card business
Evolve the in store and online merchandising and fulfillment of gift cards
Evaluate 3rd party distribution opportunities for gift cards and manage key vendor relationships
Develop program strategies and lead marketing campaigns supporting the Private Label Credit Card (PLCC) program
Partner with cross-functional teams to provide marketing support of emerging payment types
Communicate strategy and program results, providing regular updates to key business partners
Build partnerships with the Store Operations, Web Operations, Finance, IT, Brand Marketing and Creative teams in order to effectively drive cross functional projects and campaigns
Measure program and campaign performance and recommend results-driven tests and enhancements
Benchmark against competitors, drive innovation and identify growth opportunities in the gift card and PLCC programs
Develop marketing briefs and communications to guide projects
Maintain an active role in planning, organizing, and monitoring all aspects of projects to ensure engagement, commitment, timelines, and risk are effectively managed
Ensure key marketing deliverables are on-time and on-budget by effectively prioritizing projects, allocating resources, making timely decisions and managing expectations
Manage third party partners to drive success in gift card and PLCC programs
Coordinate and execute actionable marketing plans in conjunction with the corporate marketing calendar
Bachelor’s degree in Marketing or quantitative discipline; Master’s degree a plus
1-3 years of experience; passion for customer marketing
Multi-channel retail experience preferred
Proven experience in building effective cross-functional team relationships
Demonstrate a competency for data-driven decision making
Demonstrate ability to write clear and actionable recommendations
Must be a decisive, action-oriented individual with experience influencing and leading others
Highly organized with the ability to multi-task and manage conflicting priorities

Senior Director of Customer Marketing Resume Examples & Samples

Leading a team of circa 20 people, the pan-EMEA marketing team, which is responsible for delivering quality customer programs through: Customer reference programs, pan-EMEA Events including VMware and 3rd party, Executive marketing initiatives and Portfolio and Solutions marketing focusing on high growth capabilities
Work closely with Sales Leadership to ensure that Marketing programs are fully aligned, supported and measurable against business goals
Develop, manage and refine the Go To Marketing plan for Customer marketing to encompass cross-business resources, to maximise use of budget and to deliver exceptional results to the business
Deliver comprehensive, engaging and successful customer programs into market across EMEA which maintain and indeed, advance, the significant role to date of VMware in the IT industry
Active role as part of the EMEA Marketing management team, collaborating with senior peers to consistently seek to improve and progress the discipline within VMware
Develop and manage an outcome-based organisation with close inspection of appropriate KPIs to ensure marketing is delivering tangible ROI, through regular in depth evaluation and analysis of current practices
Ensure marketing are exploring and testing best-in-class methods, industry examples, and new, innovate and challenger-style ways of marketing to progress VMware’s current disciplines
Proven International experience in a similar role
Modern marketing and management experience in a fast-paced high-tech environment
Ability to create and drive GTM strategies across EMEA for customer segments
Ability to translate IT projects into clear measurable business outcomes
Ability to partner with sales and marketing organisations and deliver what they need to be successful in a changing environment
A strategic thinker, result oriented, with strong project management and execution skills
Creativity, with a flair to identify problem areas and implement innovative solutions to achieve results
Enthusiasm and tenacity in face of challenging situations
Fluency in English and good knowledge of another European language would be advantageous
Role is based in Staines, UK, but will require some US and European travel

Head of Catalogue & Customer Marketing Resume Examples & Samples

Excellent commercial thinker, consumer and customer focus
Effective line manager: able to inspire, lead and develop direct reports
Proven ability to work across functions and influence colleagues
Practical, strong in execution Evaluate pricing and price strategy in collaboration with the Film, TV and SI Heads to ensure lifecycle approach
Able to articulate commercial implications and actionable market place insights
Persuasive communicator: able to influence customers, both internal and external
Able to work to and manage multiple deadlines in a demanding and evolving market
Able to demonstrate innovation and imagination in approach to campaigns. Track record in initiating and delivering
Understands consumer dynamics and motivations, identifies and analyses trends, and utilises market research to develop and influence strategy
Profit conscious with experience of managing P&L documents and budgets effectively
Has successfully managed and developed at least two direct reports
Excellent computer skills including Microsoft Office (Word, PowerPoint, Excel)
Extensive Marketing experience

Customer Marketing Intern, Studios Resume Examples & Samples

Provide support to our account teams on upcoming promotions
Assist in ongoing campaign planning and client services
Work on projects including asset management, external research and presentation development
Strategic thinker with superior collaboration and communication skills
Strong interest in marketing and the film industry
Strong interpersonal skills and ability to work well in a fast-paced environment
Ability to contribute creative and innovative ideas to the team based on market knowledge
Technically proficient in MS Office (Word, Excel, Outlook, PPT) and familiarity with Keynote
Available full time for 12 weeks - May/June through August/September
Able to provide own housing and transportation in the Burbank/Glendale, CA area
Broad understanding of a studio business
Prior experience in a professional work environment
Pursuing a Bachelor’s degree in Marketing, Communications, Film or other related degree

Head of Customer Marketing Resume Examples & Samples

Develop effective account strategy for specific accounts/CU to accelerate adoption (account-based marketing)
Drive customer engagements and create impactful customer experiences with specific CU: plan, manage, execute and follow-up global marketing campaigns around the customer journey driving collaboration between sales and marketing
Provide input on CU content needs to global point of contact for solution marketing
Plan and execute customer specific events and activities based on global campaigns
Responsible for demand generation with customer
The Role is vacant for entire RMEA Region

Customer Marketing Specialist Resume Examples & Samples

Manages execution of upcoming CRM campaigns such as writing creative briefs, assisting with the development of segmentation & testing plans, prospect list management, budget management, etc
Propose and develop future campaigns coordinating timing, budget, format, offers and test plans
Lead activities across cross functional and external teams (Store Operations, Creative Services, Customer Service, Legal, Analytics, Digital Marketing, etc.) to ensure operation coordination and flawless execution of CRM campaigns
Manage archive of past CRM materials as well as supporting collection and distribution of campaign results and hindsight learnings

Asst Mgr-customer Marketing Resume Examples & Samples

Drive all operational, account specific point-of-sale execution
Account Specific Coupon Generation
Account Specific Display Brief
Manage execution of creative
Manage execution of POS artwork
Support Shopper Marketing Account Lead with planning and 360 initiatives
360 degree account planning
Display Budgets/ allocations
Creative Brief Meetings
Launch call follow up
Add/delete process
Undergraduate degree in Marketing or related business field
Minimum of 3+ years of experience, preferably in CPG industry and shopper marketing, customer marketing, brand marketing, or sales functions
Strong working knowledge of retail environment intricacies are critical (mass retailers preferred)

Director, Customer Marketing Resume Examples & Samples

Creating direction and driving alignment with cross-functional leadership and delivering annual plans, national promotions, programs, tools and marketing communications; leading national retailing initiatives
Overseeing the development and success of Customer Marketing Managers. Managing PDP process and providing ongoing feedback and development
Initiating and developing measurable business marketing strategies to achieve financial objectives
Supporting relationships between Customer Marketing Managers and National Account Managers, Field Sales and Sales Leadership
Supporting P& L development, involvement with contract renewals and supporting key meetings
Communicating direction to Kashi Leadership and Innovation teams for business development opportunities
Supporting the design and delivering of educational initiatives (i.e. training) to sales, operator customers and trade for use in key segments
Supporting key industry events and trade show participation
Driving key division initiatives and supporting relevant segment product launches with customer insight, consumer need states and selling propositions
Delivering volume and profit results that contribute to achievement of the division’s overall financial objectives
Managing of a specific portion of marketing and overhead budgets
Bachelor’s degree and significant years in Sales, Marketing and/or Sales related functions management
Experience managing and developing people
Knowledge and experience with translating industry trends, channel business dynamics, consumer dynamics and ability to develop integrated marketing communications plans to drive channel decisions that impact the organization
Experience developing consumer and business-to-business programs/promotions and managing agency projects is required
Comprehensive understanding of challenges associated with creating high impact national programs
Excellent written, oral and presentation skills
Experience and comfort making critical presentations to internal and external audiences
Experience in developing customer and business strategies
Ability to influence key groups both upward and laterally to accomplish established goals
Experience managing budgets and multiple aspects of a business’ P&L
Efficient in the use of Excel, PowerPoint and Word
Ability to help direct reports, prioritize and complete multiple assignments in a timely manner
Comfortable handling customer issues and participating in selling activities
Experienced in both leading and participating in a cross-functional team environment
Ability to multi-task and manage effectively in a time-constrained environment

Customer Marketing Assistant Point Of Sale Resume Examples & Samples

Global development and leadership of visibility projects: together with the Key Accounts Managers and Field Force, proactively identify opportunities by category, develop Ad hoc material, define the approach and be the specialist and the contact of these projects
Develop all the Point of Sale material required to support the category and all cross-category events
Detect market opportunities to create and develop new tools to ensure field force excellence at the Point of Sale
Take part in the Global Perfect Point of Sale catalogue creation
Propose, develop and ensure optimal control of assigned budgets which reflect the needs / development of the business
Be owner of field force presentations (create, design, develop and present ) at the regional meetings
Coordination of suppliers on ensuring Point of Sale material availability
Analyze the results of field force quarter objectives, make conclusions and share them with the organitazion
University degree in Business Administration, Economy, Finance or similar
Minimum of 2 years of overall experience at Fast Moving Consumer Goods Marketing and/or Sales areas (Category Planning, Trade Marketing, Account Management, POS Management)
Fluency in English and Portuguese is required
Proficiency in MS Office (Word, Excel, Power Point, Outlook)
Knowledge of Sales data bases would be a plus

Director, Customer Marketing Resume Examples & Samples

Oversee and lead the product marketing functions targeting end customer for IFP, IF and EB
Degree holder with major in Marketing, Communications, Business Administration or related disciplines
Minimum 8 years working experience with 6 years preferred experience in life insurance industry
In-depth understanding and knowledge of life insurance and pension products
Strong people management skills with at least 4 years in supervisory role
Self-motivated, detail-minded and creative problem-solving
Highly effective influencing and interpersonal skills with proven ability to communicate effectively at all levels of management
Good understanding of regulatory compliance framework
Excellent communication skills as well as English and Chinese writing skills
Good presentation and negotiation skills
Project management skills in meeting tight deadline and marketing budget
Professional PC skills in Word, Excel and Powerpoint

Senior Business Leader, Customer Marketing Resume Examples & Samples

Focus on ROI activations with strong and clear metrics (definition of success, goals and objectives) Develop and guide the marketing strategy to Consumers and Partners across the division, in a way that showcases the strengths and values MasterCard’s products and solutions. Drive social and digital marketing management and responsible for the management of MasterCard advertising, digital and BTL agencies Lead the planning and execution of marketing programs of Priceless Cities, Perks, Causes and Surprises to deliver marketing messages and differentiation experiences to the audience. Implement content and sponsorship-related activities to strengthen relationship with issuers and consumers. Work with Issuer Marketing
Oral and written English communication skills in business environment
LI-JG1

SVP of Customer Marketing Resume Examples & Samples

15+ years of experience with customer marketing, database marketing, and/or lifecycle marketing
Ability to work and be successful within a hands-on, roll up your sleeves culture
Special ability to develop sophisticated marketing plans and to execute programs with excellence. A validated ability to respond effectively to market direction, consumer needs, and major competitors’ positions; and to effectively incorporate this data into marketing planning and initiatives
Track record of success driving large scale change and efficiently managing a large customer database (14+MM)
A passionate innovator who has created game plans for innovation based on consumer insights and successful campaigns
An attested leader and organizer around big campaigns, who has built followership and has executed on a national, regional and brand by brand basis out in the field
A successful track record of developing and launching new products and/or services to meet current and potential customer/consumer needs
A “recruiting magnet” - leader in recruiting, developing, and retaining a world-class marketing team
Core leadership competencies to include high EQ, teamwork, integrity, flexibility, stress tolerance, and concern for excellence
Market Maker.Works collaboratively with senior executive team to develop and execute the company’s transformative vision and strategy for pioneering new markets and opportunities
Product Creation.Identifies and assesses new market segments and products that demonstrate the company’s assets and brands and optimizes new streams of revenue
Strategic Perspective.A leader with vision who will seize the opportunities offered by new technology and changes in the industry, counter competitive threats, and develop a strategic vision to guide the organization forward
Leading and Developing Talent.Demonstrated ability to assess talent in employees, to attract and recruit extraordinary people and to develop skills of employees at all levels
Technical Depth.Extensive experience with and understanding of the development of product and brand strategies, opposing tactics, and attractive customer value propositions
Organizational Awareness.An organizationally perceptive person who will respect the traditions and culture of GoDaddy and who can implement new ideas within that context
Motivating Others. Skill and experience in building teams; builds consensus and compromise with peers in other parts of the organization
A clear and timely decision maker
Providing Direction. Provides team with clear sense of direction; takes charge; organizes resources; steers others towards task accomplishment
Makes sound business decisions based on analysis of available data
A creative individual who will contribute new ideas and foster innovation in others to ensure continual improvement in expertise and capabilities
Self-Confidence. Independent and self-reliant; realistic confidence in own ability to make appropriate decisions; ability to stand ground in the face of opposition or pressure
Able to influence attitudes and opinions of others and gain agreement to proposals, plans and ideas; skillful at negotiating

Customer Marketing Accounts Resume Examples & Samples

Customer insight
University degree in Business, Marketing, Communications or equivalent training/experience
5+ years’ of relevant experience
Understanding of digital communications
LI-FH1

Director, Customer Marketing Resume Examples & Samples

Maintain management of the overall Customer Marketing practice, including design, planning, execution, and reporting
Establish a positive relationship with customers providing support, direction and driving their participation in marketing and sales activities (e.g., events, references)
Work closely with the sales teams to understand their needs and drive the development of required programs and activities to grow opportunities and close sales
Understand and support DayNine’s operations teams in documenting and issuing required project communication (e.g., snapshot, go-live announcements)
Manage the operation and ongoing development of the DayNine Reference Program, including process and responsibilities, updates, and rewards/recognition
With DayNine Sales leadership, develop and track sales program utilizing customer referrals
Working with DayNine sales/project teams and customers, produce marketing and sales communication materials (e.g., snapshot, testimonials, social posts, blogs, webinars, web content, case studies)
Direct and manage the design and upkeep of the customer section and content on DayNine’s web sites
Promote and support customer inclusion and content in DayNine internal meetings (e.g., Weekly Company Meeting) and communication (e.g., Chatter)
Manage the internal channels (e.g., SFDC, CD) of communication and distribution to ensure wide-spread awareness of DayNine Customers
Further develop, support and report DayNine’s Customer NPS program
Three-plus years experience developing and managing successful customer marketing programs and events
Experience working with customers 1:1, managing customer relations, and driving participation in marketing activities
Strong organization and project management skills, with the ability to manage multiple programs and meet tight deadlines
Proven skills and experience writing and communicating marketing and/or customer content
The ability to work independently with moderate direction, as well as the ability to work in a fast-paced environment is essential
Four-year degree in Marketing/Business, or equivalent work experience
Strong listening and data collection skills, including significant experience in compiling and organizing information for various uses (e.g., press, case studies, web content)
Ability to interpret customer related business and technical information
Demonstrated ability to compose clear and concise written communication
Salesforce.com user experience
Demonstrated ability to utilize Internet Resources
High proficiency with Microsoft Word, Excel, Outlook, and PowerPoint preferred. Experience with Adobe Photoshop or other design/web tools is a plus

Customer Marketing Analyst Resume Examples & Samples

Understand brand strategies and possess ability to communicate plans and growth targets for Mars Chocolate North America
Responsible for the consolidation and trend analysis of market and customer intelligence using a variety of inputs including Nielsen data, historical performance, Qlikview and direct account feedback
Assist in creation and own the monitoring of checkpoint management; work with CM Operations and Demand to track commitments vs. checkpoint / orders
Manage consolidated reporting dashboard to track and monitor performance. Work closely with Customer Marketing and Operations managers regarding communication of information
Support the Integrated Account Planning process by gathering Activity Set details, growth targets
Assist with development of selling materials and coordinate execution of sales samples when needed
Assist in communicating range changes to assigned Customers / Channels and affected brands when needed
Collect Syndicated data and perform analysis by Customer
Assist in development of appropriate communication methods
Ad Hoc requests such as shipping sales materials, customer specific reporting and BMT misc. requests
Assist in managing "crisis" type situations impacting Division / Channel
1 year of Analyst and/or Business experience
The knowledge, skills, and abilities typically acquired through the completion of an Associate's Degree program in a related field, or equivalent work experience
Ability to travel 10% of the time
2+ years Analyst experience in Business and/or Sales
Bachelors Degree or Advanced Degree
Experience working in IRI Nielsen and SAP
CPG Industry Experience
Company-paid relocation is not available for this position

Customer Marketing Specialist Resume Examples & Samples

Manage day-to-day engagement with The Marketing Nation Community Members
Build and execute customer programs and content that help make ‘The Nation’ the destination for our customers and partners
Collect and analyze customer data to optimize how to drive retention, cross-sell and upsell opportunities across different channels
Curate content from external and internal resources, including customer created content
Build and develop strategic customer advocacy relationships with key advocates such as MUG Leaders and Champions in support of increasing membership and engagement in the overall programs
Coordinate logistics of meetings with MUG Leaders
Manage all meeting communications for all of our 50+ active groups in Marketo and develop ways to increase clicks, open rates and registrations
Maintain external and internal communications and promotion of meetings to ensure high participation
Develop and execute a plan to develop productive working relationships with sales and customer success and regularly engage them in meetings both virtually and in person
Support MUG Leaders in planning resources and logistics as needed, such as securing Marketo speakers, working with Partners to secure space, food and beverage, etc
Develop an onboarding process for current and new leaders to make the program as efficient and automated as possible
Track and report metrics on communications and develop a plan for improvement over time
Work with stakeholders to support revenue goals
Strong Marketo skills; Salesforce experience and Marketo Certified a plus
Experience with Jive – X Cloud a Plus
Bachelor’s degree. Emphasis in business, marketing, or related field a plus
1+ years of related customer-facing marketing experience
Successful experience working with customers to engage them in building their respective group membership and work with them to plan and execute meetings

Customer Marketing Resume Examples & Samples

Activate customer engagements for impactful customer experiences for multiple accounts across several RASO markets, including support the execution and follow-up of global marketing campaigns related to the customer journey ensuring collaboration between sales and marketing
Provide input on content needs to global point of contact for solution marketing
Business Acumen

Head of Customer Marketing Resume Examples & Samples

Drive customer engagements and create impactful customer experiences for multiple accounts, including planning, managing, executing and tracking progress of global marketing campaigns across the customer journey – for both you and your team
Drive collaboration between sales and marketing
Create a high-performance marketing culture within the team that you lead
Create and be responsible for demand generation for selected customer activities
Manage the performance and foster the development of the regional marketing team
Act as a strategic marketing advisor to regional leaders
Speaking and presentation skills
Understanding of the digital marketing

Customer Marketing Engagements Resume Examples & Samples

Drive customer engagements and create impactful customer experiences for multiple accounts across RASO, including planning, managing, executing and tracking progress of global marketing campaigns across the customer journey ensuring collaboration between marketing and sales teams
Plan and execute customer specific events, workshops and activities based on global campaigns activation plans
Support lead generation with customers together with the demands operations team
Measure activation success and analyze needed changes
Responsible for demand generation for selected customer activities
Build strong relationships with customer counterparts in order to engage early on in the sales journey and create the need for the customer
Domain knowledge (industry / portfolio)

E-commerce Customer Marketing Specialist Resume Examples & Samples

Performing Voice of the Customer research to size and understand specific industry vertical market segments and understand customer needs
Identifying customer targets and go-to-market strategy for product launches
Support day-to-day marketing administration needs of the eCommerce sales channel including product set-up’s and website marketing content & development
Act as a liaison between eCommerce sales team and marketing organization
A minimum of 3 years of experience in product or channel marketing
A minimum of 2 years of experience marketing to consumers through .com retailers (ex: Amazon.com)
Decisive, high energy team player
Excellent presentation, problem solving, and interpersonal communication skills
Results oriented, self-starter, and have the ability to successfully prioritize and execute many detailed tasks at any given time

Existing Customer Marketing Upgrades Lead Resume Examples & Samples

Oversee all aspects of the Product Upgrade program from strategy to tactical plans and execution. This includes participation in P&L/business case development, business requirement creation, creative development, budget management, campaign set up, auditing/QA and ongoing program performance assessment
Develop overall strategy/campaign calendar for ongoing proactive upgrade campaigns, leveraging learnings from prior tests and competitive intelligence to optimize campaign effectiveness
Collaborate with the various Partnership teams to develop custom offers for each eligible partner program. Partner with Strategic Analytics to ensure effective targeting and testing methodologies are maximizing results
Define product upgrade business requirements for each eligible program / campaign and work cross functionally to facilitate implementation
Manage upgrade offers strategy and eligibility via reactive channels including the customer website, customer care and retention
Develop and execute communications/ campaigns across multiple channels including direct mail, email and online
Assist with project documentation (e.g. business requirements, project timelines, lessons learned, mitigation plans) and process documentation as needed
5+ years experience in financial services / direct marketing experience preferred
Time management skills – must be able to manage workload independently in order to hit all deadlines, and appropriately communicate any risks
Ability to creatively problem solve –help develop viable solutions to identified challenges and opportunities
Strong communications skills – written and spoken
Proven stakeholder management expertise – including influencing stakeholders and driving decisions
Customer focus – instinctive approach to understanding what makes effective customer communications and experience
Project management – strong ability to lead in a highly matrixed organization
Production knowledge – general understanding of digital and print production to facilitate campaign execution

Specialist, Customer Marketing Resume Examples & Samples

Campaign ideation: interpret campaign results and identify opportunities to improve performance
Create compelling and strategic marketing presentations to obtain buy-in and alignment across key stakeholders
Represent marketing interests in cross functional project teams
Manage customer base communications governance process
University degree in a business discipline with a minimum of 2-3 years experience
Proven ability to think strategically and solve problems creatively
Excellent communication skills, both written and verbal
Effective interpersonal skills, with ability to get things done by influence within cross-functional teams
Strong sense of autonomy and initiative
Advanced MS Office skills, particularly Excel and PowerPoint
Flexible and able to comfortably operate in an ever-evolving and changing market environment
Bilingual (French/English) is an asset

Senior Specialist, Customer Marketing Resume Examples & Samples

2-4 years of relevant marketing/customer relations experience
Ability to create content and tell customer stories across various mediums (speaking, writing, etc.)
Proven track record in performing well in a fast pace environment and organizational skills to manage multiple projects with tight deadlines effectively
Understanding of Salesforce Automation, CRM, and the Salesforce product ecosystem a plus
Strong public speaking skills and experience presenting to large stage audiences
Has an appetite to grow, learn and teach others

Head of Direct Customer Marketing Resume Examples & Samples

7+ years in email marketing, CRM management or online marketing
Master’s degree in business, economics, marketing or a similar field
Excellent interpersonal and communication skills – written and verbal
Proven track record of creating and executing successful marketing plans that are creative, hypothesis driven and highly analytical
Demonstrated ability to work effectively across business and engineering teams to deliver business results
Able to generate ideas and solve problems independently and consistent with Amazon’s core principles and position in the market segment
Able to lead cross-functional teams through influence versus direct management
Good knowledge of SQL

Customer Marketing Executive Resume Examples & Samples

Previous experience in a Customer Advocacy Marketing role would be advantegous, but not essential
Fun, passionate and eager to progress in a marketing career
Zest for all things digital and social

Head of Customer Marketing Resume Examples & Samples

Develop consumer promotion strategy with proper action standards and measurement criteria
Develop shopper engagement strategy to leverage the shopper/consumer touch points at the point of purchase
Develop category based propositions for key accounts to help ANI drive category growth
Responsible for developing, implementing, managing and evaluating Category Management activities
Develop Trade Marketing Strategy and messaging to help achieve sales and distribution objectives
Develop channel strategies for existing and new channels
Formulate strategies for the deployment and management of PG’s and in-Store Activation Teams
Develop sales plan for NPI and NPI tracking
The conduit for Sales and Marketing to make sure activity is customer centric and relevant for shoppers by channel and customer
As a key stakeholder in managing the ROI process, perform ongoing business analysis and create recommendations for marketing mix elements and other business building initiatives
Ensure that the Trade Sales team flawlessly executes merchandising and category management activities
Leverage category, channel and consumer insights/trends to develop compelling selling stories, custom sales presentations, training and selling materials, and marketing communication
Collaborate with retail marketing partners to ensure brand integrity across business channels, delivery of consistent brand messaging and effective implementation of marketing assets
Manage relationships with agency partners and other key vendors
Participate in and lead sales meetings and customer presentations
Assist in developing and executing customer plans; maintains account relationships

OFL Customer Marketing Specialist Resume Examples & Samples

Collaborate with Cluster Category Managers and sales team for the development of OFL marketing programs for each product category across channels in Japan
Work closely with channel partners to understand their needs and explore opportunities
Drive the development of OFL Marketing programs and POS materials for OFL channels in Japan, ensuring that they are consistent with Logitech’s product category strategies, channel/customer needs and brand image
Ensure quality and consistency in marketing execution at POS (retail stores) in line with AP guidelines and tools
Work closely with retail merchant team to deploy POS materials as planned
Oversee the management of all merchandising resources in Japan, with direct responsibility for merchandising agencies, merchandising strategies & resource allocation
Develop trade marketing calendar
Measure, evaluate and improve ROI on channel activities and provide program report
Good knowledge of the retailer environment
POS and trade marketing experience
Content design experience
Consumer promotion design experience
Vendor management skills
Designer with technical merchandising expertise acquired in agency or Retail industry. Expertise in Consumer Electronics markets will be considered as a plus
5 years of Experience in trade marketing
Strong understanding of the in-store marketing tools and experience in driving sales out via winning merchandising concepts
Exceptional strategic, communication, presentation, interpersonal and team-oriented skills
Ability to be a motivated self-starter with the ability to influence cross functionally within Logitech
Native level Japanese, and intermediate level in written and spoken English

Senior Director Customer Marketing Resume Examples & Samples

Own and lead the development, alignment, and execution of winning Assortment, Merchandising, Pricing, Shelving, (AMPS) & Innovation strategies that achieve our in-market fundamentals and share/volume targets
Build organizational capacity and capability, lead team engagement and create a culture of development
Lead expert in selling with shopper insights that Build customer compelling cases to drive yearly plans
Scorecard and monitor key AMPS & Innovation delivery – course correct when necessary
Penetrate top customer marketing departments where we can drive value from customized activations
Act as a key interface with the Marketing Leadership Team to ensure plans are developed with the right sufficiency to win in market (i.e. 18 month planning horizon, spending tools, etc)
Execute company and category strategies to life via strong working relationships with sales teams
15+ year of Sales and/or Marketing experience, preferably in the CPG industry
5+ years direct Customer experience, preferably in the CPG industry
7+ years team leader experience
16+ year of Sales and/or Marketing experience, preferably in the CPG industry
6+ years direct Customer experience, preferably in the CPG industry
8+ years team leader experience

Director Key Customer Marketing Resume Examples & Samples

In support of the Head of Marketing and Head of Brand Strategy, play a substantial role in the development of the annual brand strategy and expense plan. This includes providing input on forecast assumptions, brand plan and manage multi-million dollar budgets to achieve net sales and operating margin goals
Support and guide development of direct reports in Marketing expertise, organizational awareness and exposure and career development
Manage relationship with key creative agencies and provides guidance for the development of briefs and execution for assigned customer segments
Interface and collaborate with many internal partners within the organization to ensure alignment to the strategy and continue progress within the commercial approach to key customers
Partner with Market Access colleague to provide input on value proposition execution and develop a key understanding of the account strategy at both a payer and provider level. Work with the Manager of Access and Reimbursement to develop tactics that support the account strategies overall and participate in the implementation within the account management teams
Oversee and help support the expert engagement plans, including integration and collaboration with the Global team as well as Medical Affairs and R&D
Provide oversight and direction on plans related to brand presence at conventions, exhibits, regional sponsorships, etc. In working with the Manager for this responsibility, ensure the plans are tied to the brand strategy and support execution of the plans to maximize investments
Lead regular analyses of ongoing programs and tactics to identify needs for adjustment or change and to anticipate market changes
Engage and develop relationships with key external experts within the market to continually gain insights firsthand to inform the brand as well as ensure infusion of innovation and new thinking
Support brand team counterparts, contribute to a positive team culture and uphold the Takeda values and principles
Bachelor Degree, MBA preferred
8+ years of marketing, sales or related function experience in the pharmaceutical industry with 3+ years of leadership experience
Experience with provider and/or payer accounts
Demonstrated ability to lead / manage a team, positively influence coworkers toward common goals, foster collaboration, and enable teamwork
Biologics Industry knowledge
Experience in value proposition development, expert engagement strategies and/or peer to peer engagement is desired
Ability to understand and leverage analytics to drive decision making
Strong leadership skills with a demonstrated capacity for people development

Customer Marketing Associate Resume Examples & Samples

Coordinating the development, communication and procurement of introductory merchandising materials for existing items and new item launches
Ensuring costs of development and distribution are within budget
Developing and distributing new item fact sheets and maintaining existing fact sheets
Assisting brands in development and execution of key programs
Developing and managing merchandising solutions
Creating and distributing creative materials for quarterly drives and incentives
Assisting in the development and coordination of trade initiatives, programs, and promotions
Managing agencies to ensure timely completion of projects
Exploring and evaluating potential new vendors to ensure the best possible execution and return on investment
Ensuring compliance of our beverage business with state bottle deposit laws
Conducting post promotional analysis to understand impact of key events
High School Diploma/GED
CPG Sales/Marketing experience
Strong organizational, presentation and written and verbal communication skills
Excellent skills in Microsoft Office applications
The ability to work across multiple teams and functions, eachwith unique goals

Senior Customer & Marketing Analyst Resume Examples & Samples

Evaluate analytics from several data sources, including Google Analytics, Salesforce, Eloqua, Sysomos, our partner platform, POS data, eTailer sales data, etc
8-10 years of experience in a comparable and relevant role
Strong market research, analytical and strategic mindset
Experience with primary research design and execution, A/B, multivariate experiments
Experience writing and presenting ROI-driven marketing plans
Strong ability in visualizing and presenting data insights in PowerPoint format

Customer Marketing Engagement Manager Maghreb Resume Examples & Samples

Establish relationship with customer counterparts in order to engage early on in the sales journey
University degree in Business, Marketing, Communications or equivalent experience
3- 5 years experience in a Marketing Position preferably in Digital/IT Domain
Strong understanding of Digital Media, Channels and Tools
Customer & Industry insights on the Maghreb Market
Market Intelligence Skills
Impact Oriented Person with good argumentation skills
Ability to influence different decision makers and target groups
Excellent Presentation and Verbal skills
English and French Fluent

Customer Marketing Executive Resume Examples & Samples

Execute BIC category management, to ensure RB is delivering against retailer initiatives in line with RB desires
Understand relevant Category Growth Driver’s within the retailer, with quantifiable £RSV opportunity, and how 4P tactics will deliver growth
Build partnerships with key stakeholders, internally & externally, considering touch points across various functions
Act without bias, but be commercially aware of decisions, communicating with tact and diplomacy at all times
Be involved in the range review process end to end, including presence at merchandising centres when required
Drive RB distribution, share of shelf and quality of placement via optimised range and merchandising
Translate & analyse data to recommend in store actions aimed at strengthening the category

Head of Customer Marketing Resume Examples & Samples

To champion physical and digital retail within the business – across physical and digital, ownership and rental activities
To lead and influence brand/product strategies up front to ensure we create successful retail product placements and promotions – it will influence dating, lifecycle, product configuration etc
To lead & coordinate all retail-centric brand plans to customers
To direct and coordinate brand plans to deliver to retail objectives
Responsible for all trade & shopper marketing execution in physical and digital retail (physical, rental, DH and VOD)
Drive business clock across marketing
Coordinate and lead brand input into customer planning and JBPs as far out as possible
Lead retail centricity and thinking across marketing/brand teams
Lead and own retail centric and customer ecosystem marketing strategy and plans
Lead visibility, ownership and accountability for retail set-up
Lead ideas to develop trial, loyalty and habit of Fox products in digital formats
Budget responsibility/management for all trade marketing activity
Maximize Fox sell-in to trade through creative ideas and JBPs
Maximise Fox sell-out thru exceptional execution of plans promotional plans (promotional programmes, fixtures, acquired and seasonal)
Build and develop plans on rolling 12 month basis for each retailer across all CTGs (JBPs) through coordination with Brand & Sales
Retailize brand and promotional plans ‘top-down’; coordinate Fox response to retail ‘bottom-up’ opportunities
Develop strong forward-thinking relationships with customers through delivery of JBPs
Responsible for organisation and execution of ‘best in class’ retail activation meetings (Q4 etc), future slate presentations etc
Manage contact plans & ensure Fox visibility & positioning as ‘go-to-studio&#8217
Take leadership role with retail execution – experiment
Continually appraise and develop POS to optimise in store cut-through and stock holding
Seek out opportunities between brand, media, 3rd party and retail. Influence to improve overall set-up & enhance organisational knowledge – empower TCF HE to think retail
Coordinate & manage agency support in POS, merchandising and research
Build individual title & promotion plans with brand teams; proactively feed/develop for business clock meetings
Proactively seek out ‘over and above’ opportunities
Thru Sales, negotiate & leverage over and above support
Proactively develop & suggest Home Run and Recovery plans in retail
Provide reporting to all key stakeholders to highlight retail set-up & Fox share of all retail activities/space
Evaluate & learn from Fox & competitor activity – ‘what is creating our sales and how do we max this out?&#8217
Provide intel on competitor activity – set up and dating; maintain dating database
Lead through superior ‘shopper’ and retail intelligence and insight – ‘who is driving our sales and how do we max this out?&#8217
Develop & max-out eCRM opportunities with all customers

Leader, Customer Marketing Resume Examples & Samples

Leads execution of Consumer Marketing strategies, including advertising, promotions, and sponsorships, to deliver against company objectives
Leads execution of Partner Marketing programs and visual identity by ensuring consistent brand positioning and management of assets with partners
Contributes to development of go-to-market plans, including outlining potential approaches to leverage consumer insights in marketing programs/activities
Supports development of Consumer Marketing campaign/programs & value proposition solutions for partners
Leads execution of internal communications for sales and marketing teams on program success and deployable marketing assets to drive partner growth
Measures program performance and develops metrics and specifications to track program performance
Monitors and makes adjustments to budget for own projects to ensure that all campaigns, programs, and activities are within allocated budget
Experience in leading 360 degree consumer marketing campaign
Experience delivering and assessing creative/advertising across channels
Experience in digital
Demonstrated capability for identifying innovative tactics in utilizing evolving CRM tactics
Demonstrated success in producing a report demonstrating true ROI for a campaign
LI-KV1

Director, Fsop Customer Marketing Resume Examples & Samples

Creative Brief Development: Knowledge of the creative brief development process
Creative Concept Evaluation: Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact
Marketing Concepts: Knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans
Brand Marketing Strategy: Knowledge of information used to define brand strategic corridors and develop appropriate business solutions for local market activation
Sales Strategy/Execution: Ability to apply marketing strategies to sales management initiatives
Trend Analysis: Knowledge of and ability to gather, interpret and apply multiple consumer/industry insights and trends used in the development of marketing strategies and programs
Marketing Property/Programs: Ability to recommend an appropriate property or program to enhance the brand positioning and equity and to grow volume

Customer Marketing Executive Resume Examples & Samples

Follow PVK / KWOW for Execution process
Follow up of 5P’s fundamentals under “Perfect Store” guidelines by RE
Follow-up of commercial programs execution
Management of the resources of the territory (people, promotions) to push and improve sell out in POS
Monitoring inventory rotation, shelf presence and exhibitions per store of the territory
Negotiating with store managers to improve Kellogg's indicators
Identifying business opportunities and innovations
Participate in special projects and performs additional duties as required
Working with agencies to route all creative elements thru Kellogg Legal process
Coordinating Customer specific events ate POS
Facilitating miscellaneous requests for the sales teams: program set-up/management thru 3rd party Vendors, POS to support HQ funded programs
Coordinating in-store pictures of all program elements during in-store execution within the regions
Encouraging and generating creative new ideas that go beyond the status quo to achieve breakthrough results
Developing a full understanding and appreciation of account culture
Developing and executing customer relationship plan that details the business goals and strategies to deliver customer solutions and volume results
Responsible for accurate data submissions necessary to accurately build customer P&Ls and analysis
Identifying key issues, generating creative solutions and making appropriate recommendations to drive results
Preparing and delivering effective oral and written presentations to influence internal and external customers while applying best practices
Understanding and effectively leveraging customer, industry, and internal sales information to drive compliance and sustainable competitive edge
Bachelor Degree in Business Administration or related careers
Proven experience in national account sales, regional sales or customer marketing
Previous experience in Consumer Goods Industry in a Sales role
Knowledge of different or specific channels and experience with local vendors
Strong interpersonal skills to be able to work effectively with both internal and external customers
Highly skilled in computer and software applications, which are critical in order to effectively, execute the job (i.e., Excel, Word, PowerPoint, SAP)
Basic understanding and knowledge of financial principles
Must have the highest organizational skills and be totally self-regulated in order to effectively work remotely while traveling and / or from home office
High English proficiency

Customer & Marketing Analyst Resume Examples & Samples

Education: A/BS in Economics, Marketing, Communications or related degree from a reputable university with strong academic record
Work Experience: 5+ years of relevant work experience as analyst with 2+ years in digital marketing
Special Skills: Proficient presentation, writing and editing skills
Experience using customer insights to generate the right tone of voice input towards the different, digital, communication channels
Deep understanding of how data and analytics shape strategy
Experience working with strategic analysis frameworks (e.g. Porter’s Five Forces, Kraljic, SWOT)
Strong relationship and networking skills to inspire, motivate and drive collaboration with marketing managers and other cross-functional employees
Experience working with SalesForce, Adobe platforms
Experience with reporting- and BI-analytics tools (e.g. SPSS, Power BI)
Organized, reliable self-starter with strong creative thinking, analytical, problem-solving, decision-making and interpersonal skills

Director of Customer Marketing Resume Examples & Samples

Manage 3 direct reports with total team of 6 employees
Provide strategic direction and continuous improvement of the customer experience measurement and customer advocacy programs
Ensure that we are acquiring and analyzing customer insights not only through surveys, but also through social media, peer-to-peer review sites, our customer community, customer advisory boards, and other relevant listening posts
Expand our channels for mobilizing customer advocates to promote the Kronos brand
Manage the relationship with our platform and service vendors (Satmetrix, Convergys, ROInnovations and Qualtrics)
Deliver a regular cadence of actionable insights to the business on multiple segment levels – vertical, regional, product, etc
Support ad hoc requests for customer insights as required
Support the rollout of the Customer First initiative with data insights, consultation, and training for leaders and employees throughout Kronos
On an ongoing basis, represent the voice of the customer across Kronos as part of our ongoing customer experience improvement initiatives
Serve as a champion for customer first thinking throughout the organization, ensuring that customer impact is included in the development of new products, services, and business processes
5+ years leadership experience in a customer experience related function. B2B technology experience preferred
Excellent developmental people manager
Proven track record of driving organizational focus on and improvement of customer experience and advocac
Strong planning, project management and execution skills, with the ability to prioritize competing priorities
Excellent communication, collaboration and facilitation skills to build good working relationships and credibility at all organizational levels
Ideal characteristics include being pro-active, goal-oriented, service-oriented, and flexible
Experience with customer experience measurement platforms is highly desirable
Strong written and verbal skills. Position will require ability to communicate with the most senior levels of the organization
Bachelor’s degree required. MBA or other relevant advanced degree a plus

Customer Marketing Specialist Resume Examples & Samples

Develop strategic marketing plan for customer communications that will drive higher engagement and increased loyalty
Lead and manage customer engagement and communication programs
Coordinate with cross functional marketing team members and leadership for insights and support
Connecting with customers to ensure continued education and success throughout the relationship lifecycle
Identifying key customers that can act as a marketing channel through case studies, speaking opportunities, etc
Help marketing and sales meet business objectives through customer advocacy initiatives
Develop customer marketing plan
Manage plan and execute against plan with support from business partners
Measure reports with deep analytics and insights
Manage and maintain engagement and advocacy programs
Manage a library of up-to-date customer success stories
Manage annual/biannual/quarterly customer satisfaction surveys to drive change throughout the organization
Develop a customer lifecycle campaign program and work with marketing operations to implement
Create special marketing content for account management/customer success to help at-risk customers with training
Target happy customers for upsell, cross-sell, and advocacy opportunities
Provide product feedback given by advocates to the Product Management team

Head of Customer Marketing Resume Examples & Samples

Develop and optimise the Onboarding, Welcome and Pre-churn In-life CRM strategies, ensuring it embeds digital service, it engages, excites and educates customers on the value of Sky and ultimately increases customer intention to stay
Utilise data to drive a customer centric, multi-channel, personalised, responsive and fully optimised through Test Measure Learn CRM strategy
Work with Insight and Decision Sciences to better understand customer behaviour and how it impacts customer retention, based on this insight create propensity models to drive and shape the retention CRM strategy and approach
Be a driving force in moving forward Sky’s data capability, CRM systems, Decisioning and Adobe in order to automate and optimise the retention CRM strategy
Work closely with the upgrades, brand, loyalty, product, Broadband and Mobile teams to co-ordinate the In-life experience, campaigns, messaging and optimise the customer experience
Ensure your team develop, execute and deliver the CRM strategy, ensuring compelling propositions and creative, utilising new channels and optimising through Test Measure Learn
Collaborate with Sky.com, Interactive and My Sky app teams to transform the Customer Onboarding, Welcome and Pre-churn In-life customer experience
Define key measures of success and KPI’s to prove the value of the strategies and define areas for improvement
Define Marketing strategies and deliver GTM plans that drive customer awareness, usage and adoption of digital service channels, specifically the My Sky app and Interactive
Ensure business cases & post-activity evaluation actioned to drive decisions on future activities
Ensure a programme of ongoing research and insight is implemented to shape future strategies
Manage and motivate a team of 3 to innovate, push the boundaries, deliver outstanding strategies, execution and results
Strong history of developing and delivering data driven, multi-channel CRM and Digital Service strategies
An analytical mind that uses data & insight to identify opportunities, with the ability to turn into action
Demonstrate customer focus, passion, innovation and push boundaries in CRM
Excellent team management and development skills
Ability to make things happen / self-starter
Ability to work in a fast paced and changing environment
Excellent interpersonal communications and stakeholder management skills (internal relationships will be crucial)
Experience in Adobe campaign or similar platforms would be beneficial

Customer Marketing Engagement Romania Resume Examples & Samples

Activate customer engagements for impactful customer experiences for the multiple accounts, including support the execution and follow-up of global marketing campaigns related to the customer journey ensuring collaboration between sales and marketing
Support the lead generation process with the customers together with the demands operations team
Input to the activation success and suggest needed changes
Collect demand generation for selected customer activities
Marketing knowledge & skills
Ericsson knowledge
Relationship building

Customer Marketing Specialist Resume Examples & Samples

Write original content and edit existing content to target different audiences
Create webinars, white papers, infographics, blog posts; write creative briefs and direct content asset production
Collaborate with internal and external subject matter experts, designers, professional services and support personnel and others to produce impactful content
Work closely with demand generation team to leverage content assets to drive engagement through various marketing channels
Create needed customer facing communications related to Services including end of life communications and the like
Provide support customer events including collateral and staffing as needed
BA/BS in marketing, English or related field required
2+ years of B2B content marketing, marketing communication and/or services marketing experience
Excellent writing and communication skills, with a passion for storytelling
Demonstrated ability to multi-task and set and manage expectations
High attention to detail and focus on quality output
Broad technology awareness balanced with an intellectual curiosity for the new
Ability to provide a strong, diverse portfolio of writing and PowerPoint samples
Experience in using social media platforms
Experience with Salesforce or other SaaS products
Experience with Microsoft Suite of products, including PowerPoint

Crop Customer Marketing Andinos Resume Examples & Samples

Translate territory strategy into Commercial Unit strategy; agree prioritization & resource deployment across crops, grower segments & within the value chain
Lead Campaign team, Marketing Services team and Pricing area within the CU to drive excellence in customer segmentation and campaign execution
Key member of the CU Executive Committee and the TMLT (Territory Marketing Leadership Team)
To lead Campaign managers’ team and Marketing Services team in the commercial unit, ensuring alignment and clear objectives and KPI’s
Prioritize campaigns and resource allocation in line with overall strategy, and oversea their execution (crop/channel/grower). Monitoring of campaigns effectiveness and progress according to KPI’s
Oversea areas of market intelligence, Channel, Pricing & Promotions strategies bringing in customer insight into CU/territory strategy and marketing plan
Define marketing communications strategy (e.g., media mix, budget allocation across services, etc.)
Ensure delivery of grower and channel value proposition incl. incentives (KPIs) in line with channel roles, needs & capabilities
Support the integration of the CP, Seedcare and Seeds marketing teams, driving appointment process and fostering mindset change
Support development and implementation of new processes/ways of working
Support the development of a change plan taking into account employee engagement, team development and customer connection
Degree in Business Administration, Industrial Engineer, Agronomist or related fields with a min. of 7 years of experience in the industry and min 3 years of experience as a manager leading people
Advanced Knowledge of Microsoft ( PP, Word, Excel, Access)
Internal experience of the agri-business sector in Marketing, Sales and Strategy
Agronomy knowledge
Experience in campaign development and management
Background in business management
Leadership capabilities: Communications skills, Leadership & Inspire
Sets ambitious strategic goals

Seeds Customer Marketing Intern Resume Examples & Samples

Requires a High School Diploma or equivalent and student must be pursuing a Bachelors or advanced degree in an applicable discipline
Individuals who are seeking a degree in Agriculture or Agribusiness and are looking for a more broad experience at the corporate level
All applicants must be eligible to work in the US
Assisting in the development of campaign tactics
Implementing surveys to various groups to identify trends based on current business strategy
Attend marketing campaign development meetings and provide additional support to the Customer Marketing team
Providing support to the field force during seasonal kickoff events
Attend an orientation session with other interns in Minnetonka
At the conclusion of the experience, travel to Greensboro, North Carolina to present their project work at a poster session with senior leadership
Develop a career portfolio and receive coaching on using that portfolio to enhance their interviewing skills

Customer Marketing Analyst Resume Examples & Samples

Working with big data sets to deliver advanced and actionable insights into our Email and Mobile Push subscriber shopping and booking behaviour. This will help us to create a more relevant and personalised communication strategy,
Supporting the CRM team to design robust Email and Mobile Push A/B tests
Evaluating the performance of Email and Push campaigns
Experience of using Python, R, or similar tools for data analysis, structuring, transforming and visualising big data (strong SQL skills are a must)
Experience in using BI tools such as Tableau or Power BI a plus
Clear presentation of findings and guiding next steps at various points
Focus, resilience and great at problem solving. Able to easily continue to find solutions and work towards goals when setbacks/ hurdles occur
Ability to build statistical models (such as linear regression, logistic etc.) and customer segmentations a plus
Willing to learn new frameworks and languages required for the task
Hands on use of big data in large projects using Hadoop or Spark is a bonus
Minimum of a Bachelor’s degree in Statistics, Mathematics, Economics, Data Science or similar
1+ years working in an advanced analytics role
Past experience in a role focused on CRM analytics, customer insight, statistical modelling, data science or similar
Solid understanding of online marketing, preferably in a past or current role
Experience of the travel industry a bonus

Senior Customer Marketing Specialist Resume Examples & Samples

Analyze and interpret media goals
Apply audience and digital media consumption insights and permissions to craft relevant campaigns
Plan, coordinate and execute targeted media segments and audiences
Design tests within segments to evaluate the lift of campaigns, segments and scores
Collaborate effectively with Targeted Marketing team to create and execute customer relationship strategies
Ongoing education, data discovery and development of segmentation strategies
Stay on top of emerging technologies and trends
Understand strengths and opportunities among customer segments
Partner with Interactive and Technology teams to implement technical capabilities needed for optimized campaign delivery
Analyze Targeted campaigns and report on performance, changes made to campaign, click-through rate, time on site and week to week metrics
Communicate opportunities for optimization and campaign performance

Customer Marketing Executive Resume Examples & Samples

To ensure all Customer marketing programs are executed in the region as per the program design for power towns & emerging markets
To ensure delivery as per expectations in Power towns & Emerging towns
To review Regional Oil programs performance on weekly & monthly basis and present findings

Mobile Customer Marketing Campaign Executive Resume Examples & Samples

Excellent attention to detail and high level of accuracy
Well organised with ability to multi-task
Adept at Collaborative Working
Sound ability with Word, Excel and PowerPoint
Basic awareness and understanding of direct marketing / response principles
Ideally 1-2 years’ experience in a fast paced business environment

Analyst Tenured Customer Marketing Resume Examples & Samples

Primary responsibility support new and enhanced capability development to maximize performance
Constantly advocating and looking for ways to streamline existing processes and capabilities
Monitor performance of campaigns and capabilities through call-monitoring and analytics
Look for opportunities to foster collaboration with other customer acquisitions channels to optimize customer experience and share best practices
Support the management of the day-to-day relationships and processes with key cross-functional partners such as: Systems Infrastructure, Relationship Care Operations, Technologies, Risk, Finance, Customer Marketing Capabilities, Product Owners, World Service Operating Centers and Marketing Partners
Self motivator who takes initiative, learns, follows-up, and identifies new approaches
Passion for “solving puzzles” and simplifying complex issues
Strong organizational skills with keen attention to detail
Educational Requirement - Bachelor’s Degree

Customer Marketing Specialist Resume Examples & Samples

· Bachelor Degree in Analytical (e.g. Economics, Mathematics, Science, Engineering or Marketing or MBA preferred
Minimum 3 to 4 years in experience in similar role. The successful candidate must possess proven marketing strategic, analytical and implementation skills
Excellent written, oral, and technical communication skills in English and local language, including presentation experience to large and diverse audiences
Must be a high-energy, creative and resourceful self-starter who demonstrates leadership skills, instincts and highly intelligent with enthusiastic with a commitment to excellence
Must be a hands-on person who possesses the best combination of strategic thinking and drive to achieve tangible business results
Successful candidates will have demonstrated results in large, complex, matrix organizations where they had to use influence skills to drive results. They will be strong, integrative thinkers and be able to lead cross-functional teams to drive the organization to outstanding outcomes. The candidates must be able to balance theoretical thought with practical hands-on application
Persuasion and Influence: Ability to understand customers, address customer concerns, and convince customers on the value of Honeywell’s offerings

Customer Marketing Director, Brazil Resume Examples & Samples

Drive customer engagements and create impactful customer experiences for multiple accounts, including planning, managing, executing and tracking progress of global marketing campaigns across the customer journey
Create a high-performance marketing culture
Drive planning and execution of customer specific events, workshops and activities based on global campaigns activation plans
Drive lead generation with customers together with the demands operations team
Measure activation success and identify and recommend needed changes
Single point of contact for communications demands into customer marketing dimension
Market Insight
Demand generation skills
7+ years of relevant experience

Customer Marketing Specialist Resume Examples & Samples

Develop a strategic country marketing plan including new product go-to-market and customer/channel engagement strategies and tactics, driving the AOP achievement with strong business marketing ROI in Vietnam
Support GBE to conduct market research and OVOC to understand local customer needs, local competitor movements and identify target segments/verticals/offerings for Vietnam market
Identify key revenue growth opportunities including new products, new customer/channel and new marketing programs, develop strategies and tactics with stakeholders (sales, GBE etc) to fill the gaps via NPI and GTM programs. Define the core revenue-driven SKUs with GBE and local sales teams, and drive the marketing plans of these SKUs to support AOP achievement
Build product go-to-market marketing strategies with Sales and GBE teams and support NPI sales and marketing process
Build up Honeywell Industry Safety brand awareness and Share of Demand in Philippines
Interface regional sales/marketing management and GBE teams to drive the execution excellence of local marketing strategies and plans in Vietnam
Interface regional marcom teams to develop local marketing material and sales tools
Drive sales enablement and support sales and technical teams on customer-facing marketing contents/material and activities
Graduation in Science or Engineering, or Marketing
Minimum 6 years of product or country marketing experience with demonstrable marketing knowledge
Candidate with prior experience in Safety products, HSE, or key verticals of O&G, Metals & Mining, Manufacturing, Auto, Pharma
Preferably have multinational experience: ability to effectively manage across the region
Demonstrated success in product development/launches and end-to-end execution of marketing strategies
Excellent written, oral, and technical communication skills, including presentation experience to large and diverse audiences
Self-starter, structured thinker, ability to work collaboratively across functions/regions, influence others, multi-task, and work with stretch goals and deadlines
Entrepreneurial, start-up, and business development skills an advantage. Strong MS office skills

Digital Customer Marketing Specialist Resume Examples & Samples

Develop outbound marketing campaigns what will quickly incent renewals and cross-sell opportunities
Track “lost” customers and develop campaigns that will encourage them to come back to Direct Energy
Collaborate with Sales to ensure that all campaigns are aligned with Sales’ objectives
Demonstrate steady year-over-year improvements in retention rates and numbers of products purchased per customer

Internship Global Customer Marketing Resume Examples & Samples

Increase understanding of how Global Customers operate
Develop ability to contribute to and manage the link between retailer trend and Unilever’s strategies and operations
Develop and contribute and follow global customer and shopper marketing programs and new initiatives, with focus on repeatable model, market development, JBP and Perfect Store 2.0 landed in store

Manager of Customer Marketing Resume Examples & Samples

Build strong relationships with customers to increase renewals, referrals, and cross-sell and upsell opportunities
Lead and manage customer engagement and communication programs, such as: in-person/virtual events, workshops, annual conferences, awards programs, onboarding and ongoing nurture campaigns
Connecting with customers to ensure continued education and success throughout the relationship life cycle
Compose and send customer emails
Manage and maintain engagement and advocacy programs; continually recruit new customer advocates
Create special marketing content for account management/customer success to help at-risk customers with training; or target happy customers for upsell, cross-sell, and advocacy opportunities

Customer Marketing Specialist Resume Examples & Samples

Bachelor’s degree. Degree in business, marketing or communications preferred
Excellent grasp of B2B marketing, product marketing, B2B selling concepts and the sales pipeline
Excellent analytic skills, including spreadsheets, Salesforce.com and more
Prior experience in customer marketing / loyalty marketing a plus

Customer Marketing Executive Resume Examples & Samples

Experience with print and digital direct marketing campaign delivery, as well as segmentation and test and learn approach, preferably within the telco industry
Commercial understanding – ability to identify and demonstrate opportunities for customer experience / journey improvements and commercial impacts
Good analytical eye – able to pull together marketing reports and identify KPI trends. Comfortable with using Excel for reporting
Strong work-ethic, ability to manage multiple work-flows and prioritise
Must be extremely detail-oriented, deadline driven, and able to multi-task
Can work independently in a structured manner, and can be trusted to work independently while keeping key stakeholders up to date
Ability to think clearly and calmly when faced with issues or conflicting priorities
Reliable with a flexible attitude and ability to cope well with the demands of a rapidly growing company
A genuine desire to change the way things are done and put customers first

Senior Customer Marketing Analyst Resume Examples & Samples

Sound experience in sales, marketing or trade marketing
Know mechanics of merchandising, category management and marketing
Good planning skills
Sound business/financial acumen
Professional presentation skills
Highly computer literate - proficient in Microsoft Office
Budgeting skills

Customer Marketing Developer Modern Trade Resume Examples & Samples

Identify Retail Environment specific opportunities and strategies across categories based on an intimate understanding of the Customer’s own individual objectives, growth strategies, needs and their target shopper
Monitor the execution of activation plans by customer, including promotion effectiveness
Build price sheet by customer and SKUsfollowing category guidelines and commercial guidelines
Work Environment
5 years of business experience either in Sales, Marketing and other Business Administration related areas
Demonstrated business planning & implementation skills (Project Mgmt)
Good level of knowledge in Shopper Marketing strategies, Shopper Activation by Channel / Customer, Route to Market, P2P Communication, Channel & POP profitability Scan/Nielsen complex analysis

Director, Digital Customer Marketing Resume Examples & Samples

Experience in developing and driving strategic plans
Strong planning and project management skills
Excellent oral and written communication skills
6+ years overall customer marketing and/or media experience (specific experience working with transactional entertainment such as EST, iVOD, RVOD, or SVOD is a plus)
1-2 years working on programs with a digital social component

Customer Marketing Analyst Resume Examples & Samples

Collaborates
Bachelor’s degree preferably in business, marketing or statistics is required
Minimum of three years of relevant data analysis experience required; sales or marketing preferred
Proficient

Manager, Global Customer Marketing Resume Examples & Samples

Develops appropriate tracking process, and scorecards to monitor customer marketing executions across clusters
Responsible for customer marketing activation analytics, and generates appropriate reports and recommends corrective actions
With Category ED/VP and Sales, assess Customer Marketing training and skills needs, and develop appropriate tools/plans to address learning opportunities
Strategic mind set, understands the strategic & tactical nature of the business
Clear understanding of the different channel Go-To-Market principles/strategies, structures - SSS, Wholesale, Distributor, and Club
Demonstrate ability to manage up and across organization
Multi-function and multi-tasking abilities
Navigate ambiguity and complexity
Team building skills
Self-starter and Acts with integrity

Senior Manager, Online Customer Marketing Resume Examples & Samples

Marketing - Experience and mastery of the 4Ps and available marketing levers, within their respective channel
Previous experience managing employees
On-line marketing experience developing web-based channel programs, partnerships
Teamwork - Develops a close relationship with account managers, Sales Directors and the customers, leveraging with the ability to influence and persuade the team to understand and accept our proposals
Analytics - Thoroughly understands marketing objectives, financials, web metrics, search metrics, and market information, identifying not only trends, but also the reasons behind them. Monitors results and develops contingency plans, as well as, constantly seeking new opportunities
Solutions- Proactively anticipates and understands problems and opportunities and presents comprehensive and timely solutions in order to take action to resolve these problems
Communication - Communicates in a clear and concise manner (verbally and in writing) that is appropriate for the topic and audience from associate to executive
Leadership - Champions ideas and projects across a matrix organization, managing through influence to drive team members from across the company towards common objective of growing sales revenue in their channel and region
BA/BS degree; MBA preferred
6-8 years working in marketing for a consumer-driven organization - ideally in a consumer product/retail focused company

VP, Customer Marketing Resume Examples & Samples

Preserving subscription renewal revenue – an expanding majority of the company’s total annual revenue – with a series of innovative loyalty programs that connect customers with our unique, quirky brand and that drive sustained customer engagement with, and support / enthusiasm for Avalara
Supporting generation of new revenues from customers, by implementing creative, effective demand generation strategies and tactics that fulfill the Customer Account Manager teams’ goals to deepen account penetration and cross-sell Avalara’s full suite of SaaS solutions
Collaborating effectively with our partner and channel marketers, to develop and deliver partner- and customer-focused marketing strategies that reduce churn and increase customer satisfaction
Conceiving and implementing Avalara’s annual conference, CRUSH, with an informative, educational agenda; session delivery from the industry’s thought leaders in accounting and tax automation; and oversubscribed attendance from a ‘who’s who’ of customers, prospects, partners, accounting firms and others
Working cross-functionally with product, engineering, sales and support to implement programs to improve retention and satisfaction
Collaborating with the chief marketing officer and other leaders to drive the strategy for major company initiatives
Representing the customer in every decision we make at Avalara
10+ years of customer-facing marketing leadership
Experience in scaling both customer success, marketing and/or customer support teams at a SaaS company
Analytical and data driven decision-making capabilities
Outstanding communication and writing skills and the ability to collaborate across global teams
Passionate, entrepreneurial spirit and a desire to work in a fast-paced environment
Confidence and excellence in presentation skills
Knowledge and direct experience in current trends in SaaS marketing and customer loyalty programs
Willingness and curiosity to learn new things quickly
Depth in customer satisfaction and customer service technology, processes, metrics, and strategy

Customer Marketing Executive Resume Examples & Samples

Operate with a clear set of priorities, adjusting for opportunities and obstacles
Execute brand priorities by store type/classification
· Collaborate with Channel Managers and customers to ensure concept applicability in each final outlet
· Deliver quality/persuasion programs for store owners and staff
· Deliver PoS material and concepts for cost-efficient store promotions
Follow up implementation details and competition through trade visit
Supports the defining and putting in place of the relevant Sales Drivers to leverage specific category platforms
Orchestrate numerous complex projects to deliver on time every time: manages all aspects of programme activation with rigorous attention to detail
Ability and confidence to make the necessary informed recommendations required to ensure activities are successfully delivered and adjusted/course-corrected as required
Your time will be split between:- 60% trade marketing activator for modern trade , full portfolio core brands; - 40% brand management of Unicum and Lancers in all channels
Bring to life all programs related to OFF trade Channel predominant brand activations. Constant seeking of improvement through constant pre and post evaluation of activities tracking (ROI). Brand Management and
Key decision maker for the contribution budget spend on the 2 brands (Unicum, Lancers). QBR and constant monitoring/improving of performances
Essential skills and experience

Senior Manager, GCP Customer Marketing Resume Examples & Samples

B2B marketing experience incorporating all mediums (digital would also be desirable)
Strategic thinking & effectiveness – ability to interpret business objectives into actionable marketing strategies and think through the end-to-end experience
Ability to drive results with a focus on commercial outcomes with demonstrated results. Ensuring that initiatives are measurable, reportable, and provide that reporting in a timely and relevant manner
A collaborative style of doing business (ability to influence, gain support, resolve conflict and work in a matrix organisation)
Solid experience in leading a team – with a focus on empowering and inspiring your direct reports to deliver consistently and significantly
Strong campaign and agency management experience including proven ability to deliver on time & within budget
Strong analytical and data capabilities

Customer Marketing Account Resume Examples & Samples

Lead the development of an effective account strategy and plan for specific accounts per CU to accelerate adoption
Analyze and make recommendations for the account from market, customers and competitors perspectives
Create a high-performance marketing culture within the account
Take a leading role in sales account planning by sharing market insights and leveraging insights on sales ambitions
Analyze key customer stakeholder preferences regarding areas of interest and preferred communications channels
Drive customer engagements and create impactful customer experiences within specific CUs, including planning, managing, executing and following -up on global marketing campaigns around the customer journey driving collaboration between sales and marketing
Provide input on CU marketing content needs to global point of contact
Drive lead generation with specific accounts/CUs together with the demands operations team
Position Ericsson as market leader and stimulate market growth
Market insight and analysis
7+ years of related experience
LI-GN

Customer Marketing Campaign Strategist Resume Examples & Samples

Strategic Campaign Planning: Build campaign strategy, value propositions and messaging, account growth strategy, and content that drive results
Defining Customer Targets: Define target customer segments and preferences, needs, and challenges. Identify - and adjust - appropriate mix of assets and activities to engage the audience, increase adoption, and grow and close pipeline
Content and Messaging: Develop and plan content to support online programs, nurtures, webcasts, call campaigns, and events that map to target customer and lifecycle journey stage. Employ messaging that maximizes pipeline, revenue and awareness for campaign focus area
Ongoing Campaign Management and Execution: Manage nurture campaigns to reach target customers and meet defined metrics. Initiate programs - telemarketing/email marketing, automated online trigger responses, direct mail, online resource centers - to engage customer base
8 years digital demand/lead generation integrated marketing campaigns experience
2+ years in Technology/Cloud marketing, preferably at B2B enterprise company
Writing experience: email marketing, direct marketing copy, and massaging product content into easy-to-understand benefits

Senior Mgr, Customer Marketing Resume Examples & Samples

Product/offering marketing planning and campaign execution
Interprets and partners with customer insights to create relevant content and develop appropriate strategies
Positioning, value prop and messaging development
Tactical planning, marketing mix decisions, event selection and execution
Budget management, spend prioritization
Performance tracking
Approximately 10 years marketing experience
Understanding of real-world evidence and key customers
Visual acuity, ability to tell stories in slides/visuals
Ability to work with people remotely and across geographies

Senior Mgr, Customer Marketing Resume Examples & Samples

Customer content planning and campaign execution
Support regional and global marketing efforts with compelling collateral (videos, physical assets, website content, email campaigns, high level slide decks, brochures)
Understanding of healthcare industry and QI a plus

Director of Customer Marketing Resume Examples & Samples

Build a customer marketing strategy designed to increase lifetime value and mitigate churn across all target customer segments
Develop a customer marketing plan to deepen up-sell/cross-sell penetration, and improve customer loyalty across our target segments
Increase account growth through targeted campaigns, demonstrating the value and potential of Ceridian products and services
Develop materials and programs designed to help customers see the full value and potential of Ceridian products
Partner with our communications team to build an editorial calendar and plan to engage in an ongoing dialogue with our customers
Mitigate churn through proactive and reactive strategies which seek to optimize the customer experience, increase customer lifetime value, and improve overall profitability
Advocate on behalf of customers by helping to share their success stories with the world
Minimum 7-10 years working in marketing for a B2B software company - ideally in a SaaS business
A strong track record building marketing campaigns and programs targeting existing customers
Exceptional content and demand marketing experiences in cloud software companies
Experience building unique and creative marketing programs to differentiate from the competition
An analytical mind with experience using data to optimize marketing programs

Customer Marketing Intern Resume Examples & Samples

Co-develop strategies and help support the implementation of new customer campaigns, including email and direct mail creative
Complete a deep-dive project into which types of customers should be receiving Liberty Mutual communications based on how their policy is written and legal guidelines. This will be a highly-visible project that will be presented by the intern at the end of the internship
Assist in monthly meetings by coordinating speaker and meeting materials
Organize customer marketing campaign metrics, while also providing design feedback, proofreading materials, and overseeing the production process
Work with vendors to help develop a map of how top ten insurance carriers are communicating to our customers and provide insights into strategies Liberty Mutual can implement
Work collaboratively with Creative, Production, Email Management, Campaign Management, Brand Strategy and Legal team
Interested in customer marketing and how to create the best experience for our customers
Ability to work full-time in summer 2017

Customer Marketing Department Resume Examples & Samples

Support to the CostaClub onboard benefit tracking project implementation, related to volumes, costs, customer benefit interest monitoring
Analysis of data (using ad hoc DWH dashboards and financial reports) related to passenger and onboard benefit volumes, bookings, revenues and cost trends
Elaboration of periodical reports related to major Loyalty KPIs (revenues, onboard and marketing costs)
Support to plan elaboration, monthly forecast update, purchase orders receipt, actual cost analysis
Support in elaboration of business cases required by Top Management or Source Markets to estimate and potentially approve marketing initiatives to push sales or to increase CostaClub members engagement

Customer Marketing Associate Resume Examples & Samples

60% Content Development
Write and edit compelling customer communications to inform or drive action
Write and edit compelling customer artifacts (documents, scripts, etc.) to inform or drive action
Build and maintain a deep understanding of athenahealth’s services and the customer experience
Develop and execute a comprehensive communications plan for a program, which could include a new service, the release of new capabilities, and ongoing performance programs
Lead development of training materials in collaboration with internal stakeholders
Adapt communications for efficacy and consistency in a multi-channel environment (including email, notification within our software application, and in our online Community)
Ensure consistency in style and tone across communications, working within our existing guidelines
Provide editorial feedback on communications in a professional and positive manner
Identify creative approaches to change user behavior and be willing to try new things
Maintain a deep understanding of brand voice, tone, and style guidelines
40% Program Management
Build and maintain a deep understanding of specific athenahealth services and products
Contribute to the overall client communications calendar by maintaining close knowledge of major timelines associated with functionality rollout and betas, and make recommendations on rollout strategy
Collaborate with internal stakeholders such as Product Marketing, Customer Intelligence, Coaching and Training Services, Client Org Enablement, and Product Innovation to ensure accuracy and effectiveness of communications and materials. Collaborate with program-specific stakeholders such as Quality Management and Operations
Work with internal analytics resources to track performance of program communications to understand effectiveness, and iterate approach based on learnings
Bachelor Degree in English, Marketing, Communications, or related field
2 years of related experience
Strong writing, editing, and communication skills
Experience in messaging complex products and translating technical content into action items for external stakeholders
Experience in creating content for clients, including data sheets, promotional collateral and communications
Experience working with cross-functional groups to achieve common goals
Ability to succeed in a fast-paced, constantly changing environment
Strong organizational skills, attention to detail, efficient time management skills and consistent follow-through
Superior project management capabilities; high attention to detail, ability to prioritize and to multi-task in a fast-paced environment, manage several projects simultaneously, meet deadlines, and communicate potential conflicts to manager
Ability to be an effective team member and display initiative and flexibility in meeting business demands in a fast paced, ever-changing industry and organizational environment
Demonstrate a high degree of customer service and relationship building abilities
Strong problem solving and negotiation skills
Quantitative skills and an understanding of analytics in support of projects and daily activities
Ability to influence both horizontally and vertically of athena
Confident presenter to all audiences
Travel required (predicting 5%); time may vary and will include travel to client site visits, athenahealth offices, conferences, training events, etc

Eame BC Lead-customer Marketing Resume Examples & Samples

Responsible for the sustainable management, continuous improvement and adoption of global commercial business processes, tools and execution capabilities for customer marketing
Leads the localization, implementation and continuous improvement of customer marketing processes and tools in the region
Ensures the sustainable development and continuous improvement of customer marketing capabilities, aligned to regional and territory Commercial Excellence imperatives
Coordinates idea generation (including technology improvements) & prioritization across territory & commercial unit customer marketing key user communities
Ensures successful implementation of customer marketing related AOL initiatives, develop & oversee effective support model with SBS and IS organization
Ensures that local customer marketing requirements are fed into the conceptual design and development portfolio, managed globally
Implements assessment of territory & commercial unit customer marketing capability development needs and builds capability improvement roadmaps focusing on processes, people and technology tools
Plans, leads and executes (with 3rd party vendors) the cross-territory commercial capability development programs (Customer Engagement Strategies, Campaign Management, Campaign Execution and Integrated Marketing Automation) defined above
Supports territories & commercial Units in the execution of their annual customer marketing cycle through driving adoption of tools, pressure testing outputs and sharing best practice
Provides core content for the EAME Marketing Council (EMC) with agenda-driven attendance
Activates the customer marketing content of the sales & marketing handbook with local commercial teams
Establishes and animates practitioner collaboration networks to foster routine cross-territory sharing of best practice, and issue solving in the customer marketing space
Establishes and animates key user networks to ensure continuous improvement of automation platforms by capturing and prioritizing user issues (and opportunities)
Fosters 3rd party contacts / attends events to maintain subject matter expertise and acts as source of customer marketing innovation into the organization
Creates close link & effective collaboration with global Marketing Business Capability Owner in Commercial Excellence Team
8+ years’ experience in commercial role
Proven practitioner within customer marketing
Responsibilities and ways of working for Territory Customer Marketing teams
Fluent in customer marketing content, processes and tools ( with focus on SFDC marketing and sales cloud)
Driven personality with sound influencing and negotiation skills

Customer & Marketing Insights Analyst Resume Examples & Samples

Map out the customer journey, identifying various data sources along each touch point that can be used for analysis and insights
Based on insights, recommend actions and investment decisions that will improve customer experience and maximize revenue
Understand business priorities and marketing goals, decision drivers and hypotheses, in order to create appropriate metrics to analyze
Design primary research studies and use secondary research when appropriate to complement existing data sources
Package and deliver insights, with strategic recommendations, for marketing and business leaders
Undergraduate degree required, graduate degree preferred
5+ years of experience in a comparable and relevant role (or a combination of experience and education)
Ability to extract actionable insights from datasets, from high level to deep dive using different analytical techniques
Understanding of web analytics platform like Google Analytics
Strong Excel and SQL skills
Experience with regression, conjoint analysis, segmentation and big/unstructured data analytics a plus
Outstanding attention to detail with superior time and program/project management skills

VP, Global Customer Marketing Resume Examples & Samples

Set strategy and goals for Global Customer Engagement and report performance to Executive Leadership, integrating learning and best practices to improve ROI along the way
Partner with Product Management, Product Marketing, Industry Marketing and Sales Management to identify strategic priorities for the programs over time
Manage, directly and indirectly with regional resources, all marketing spend
Work with product marketing to integrate all relevant product launches and updates
15-20+ years leading a global, metrics driven B2B marketing organization
Prior experience in enterprise software marketing
Computer proficiency in Microsoft Office (Word, PowerPoint, Excel) and social collaboration skills (e.g.LinkedIn, Twitter and Google Analytics)
Demonstrated ability to present to senior executives
Excellent interpersonal skills and flexibility to work effectively with people at all levels
Experience building relationships with a Senior cross functional team
Strong collaboration and teamwork skills
Digital /social marketing experience
Specific marketing experience in target segments
Prior sales experience

Customer Marketing Resume Examples & Samples

Channel activation and promotion plan: Create outlet sales and visibility solutions
Lead the negotiation, design and execution of the festival sponsorship programme (involves travel within Switzerland)
Ensure successful launch and set-up of all new packs, products and POS items for the food & drink channel
Monitor and control the stocks of POS materials
Be the contact person for customers and external agencies
Coordinate the promotion budget for the relevant activities
Regular analysis of market data

Customer Marketing Intern Resume Examples & Samples

Learn.Get a lay of the land for Thumbtack’s wide array of SEO pages and best practices. Submerse yourself in where SEO strategy is headed and what it means for Thumbtack
Analyze. Conduct an industry analysis of SEO pages and gather examples of different types, approaches, and designs
Research.Draft surveys and conduct interviews with current and prospective Thumbtack customers on content they might find engaging
Recommend.Synthesize your learnings and make recommendations for next steps. Present your work to various teams within Thumbtack
Create. Over the course of the entire project, participate in brainstorms and share your own ideas for content, web pages, strategies, etc
Experience with marketing programs, digital marketing, or SEO through either on-campus activities or previous internship/work experience
Ability to synthesize a large volume of online research
Experience creating and sharing presentations
Interest in SEO and/or Content Marketing
Knowledge of general SEO best practices
Previous internship experience on a marketing team or at a tech company
Experience with writing/blogging for an online publication, magazine, or newspaper
Experience writing surveys or conducting interviews for customer/user research
Able to start in mid-May
Learn more about our culture, benefits, and perks
Follow Thumbtack on LinkedIn

Head of Customer Marketing Resume Examples & Samples

Responsible for translating cluster brand plans into Customer/Channel trade marketing plans with responsibility to deliver excellence in execution
Work across functions including Cluster Marketing, Supply, Sales and Finance to develop and execute successful commercial plans to deliver financial and share plans and targets
Lead the development of the format activation & define Customer/Channel/Category trade marketing KPIs across 4P’s
Lead and support the implementation of the plans across customers by developing & presenting compelling presentations on Category Growth platforms and Initiatives plans to Key Customers to deliver the company growth objectives
Be responsible for the delivery of agreed sales targets for the channels (NR, GM, etc.)
Manage 3P relationships and negotiations with suppliers and other appropriate partners in order to implement local plans and be the budget owner
Educated to minimum Bachelor’s degree level
Post University studies / MBA are considered a plus
Min 6 yrs FMCG experience in a team leader role
Very Strong commercial understanding with proven Sales experience. Marketing experience will be considered a plus
Strong analytical skills with ability to develop strategies, tactics and measurable implementation

Customer Marketing Director Resume Examples & Samples

Map out the customer lifecycle strategy
Be the voice of the customer internally. Inject their wants and needs into product, sales, pricing, positioning, and education decisions
Draft, test, and optimize communications throughout the customer lifecycle
Develop a tactical playbook for upselling and cross-selling existing accounts via both online and offline channels
Plan on-site awareness trainings, events, and strategy sessions with our top customers
Equip account owners with customer-facing collateral, thought leadership, and product documentation
Analyze customer data and turn that data into actionable programs to accelerate spend
Understand and report on key lifecycle metrics and identify opportunities to improve marketing's impact on deployment, onboarding, adoption, and renewal

Customer Marketing Specialist Resume Examples & Samples

Manage and execute assigned customer marketing campaigns
Plan, promote and coordinate client events across the US (travel a few days a month required)
Supervise client webinar program
Recruit customer reference relationships in target segments
Strategize on new initiatives that positively impact revenue, retention and advocacy metrics
Track and analyze success metrics
Other projects and responsibilities may be added at the manager’s discretion
2+ years in B-to-B marketing (bonus points for PEO or SaaS marketing)
Event management experience a plus
Familiarity with Salesforce and marketing automation platforms
Ability to gain the cooperation of others in pursuit of company goals
Ability to identify issues and recommend solutions
Detail oriented and proactive
Sense of humor and a suitcase essential
Work in clean, pleasant, and comfortable office setting
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

Customer Marketing Assistant Manager Resume Examples & Samples

Continually evaluate opportunities to maximize efficiencies within the CBD team (i.e. promotional synergies, process improvements, etc.)
Be a key resource to the on-going marketing needs of the CBD teams, identifying and delivering requirements in a timely manner (i.e. trade-show materials, sell-in meeting materials, wall reset / comp needs, etc.)
Build strong working relationships with key cross-functional partners, including CBMs, US Marketing, Program Management, Finance, and Oxford
Responsible for communicating product samples requirements for line reviews, top to tops, (US Mktg responsible for comps/samples for meetings), etc., and no-charge orders for circular product shots
Primary interaction
Customer Team: Team Lead, Directors, Customer Business Managers to leverage/learn best-in-class practices
US Marketing
E-commerce management capabilities
Social Media Know-How including personal and/or professional knowledge on blogging, twitter, Facebook, pinterest etc. and how to leverage to drive sales

Customer Marketing Analyst Resume Examples & Samples

Ensure an accurate and up to date customer Promotion Tracker Tool
Complete all formal account analyses and reporting projects and in a timely manner
Innovate new ways to streamline analysis and reporting of key retailer sales data
Use in-depth analysis of baseline sales, promotions, seasons and key retail initiatives and make recommendations for more successful promotions in the future
Management of the account promotional tracker tool, including data input, maintenance and post promotional analysis
Management of the merchandising ROI tool, including data input, maintenance and post analysis
Pull POS data from account POS site and puts all programs into the ROI tool as well as other tools for analysis (catalog spreadsheet, side by sides, MDF sheet). Aggregates results to draw broader conclusions and shares results with internal teams. As needed, performs other analytics such as trade spend analysis, market share reports, lift results, competitive trends, etc
Provides Black Friday and “Blitz” progress reporting at intervals during the Thanksgiving sales weekend
Advise Customer Marketing, Sales and Marketing teams on optimal promotional choices
Reporting out to Customer Marketing, Sales and Management on status of various promotions and seasonal initiatives
Bachelor degree in Marketing, Business Administration or related field
Minimum of 1-2 years’ experience in category management, trade or brand marketing, space planning, consumer research, sales and/or finance
Strong financial knowledge/business acumen
Strong MS Word, Power point skills required
Intermediate to advanced MS Excel skills required
Experience in using and managing account specific data systems preferred
Possess a positive 'can do' attitude
Tenacious and eager to grow personally and professionally
Ability to find creative solutions to problems as they arise

Customer Marketing Specialist Resume Examples & Samples

Bachelor’s degree or equivalent retail experience
4+ years of experience in retail or CPG Marketing or similar is strongly preferred
Proven ability to work in a fast paced, multi-task environment
Must be very detailed and process oriented. The position requires an excellent grasp of complex and often-changing details
Skilled with MS Excel
Comfortable with other MS Office tools
Ability to represent Meijer professionally in the business community
Discipline to maintain communication and follow through with multiple areas, consistently and over time

Director Customer Marketing Resume Examples & Samples

Define the customer segmentation strategy for the BU
Define the value proposition, target audiences, and overall customer priorities for the BU
Initiate and sponsor qualitative and quantitative customer insight work
Develop customer personas to support creative, content, and media strategies
Develop and prioritize an integrated BU-level marketing plan and campaign architecture for prioritized customer segments
Develop marketing strategy for Middle Market and DSO customers
Define and execute overall promotions strategy
Develop and operate loyalty programs
Build customer (and segment) acquisition, growth and retention plans
Prioritize marketing communication to the field
7+ years in marketing planning, loyalty marketing, and customer insights
Exposure to multiple marketing functions, e.g., media, planning, content creation
Demonstrated track record of building new organizational capabilities
Ability to influence indirectly, up and down the organization

100

Director of Customer Marketing Resume Examples & Samples

Solid understanding of statistics, market mix modeling, and forecasting
Solid understanding of customer marketing and retention strategies
Experience with web and customer segment analytics
Strong presentation and interpersonal skills
7+ years in marketing, with at least 3 years leading a team
Communication: Excellent oral and written communication skills; an active listener and concise presenter
Judgment: Makes sound decisions in a timely manner based on the appropriate balance of data and instinct. Knows how to ask the right questions (at the right time) necessary to uncover key information that can unlock relevant action
Team Oriented: Works well in collaborative team environments and matrix reporting structures

101

Director of Customer Marketing Resume Examples & Samples

Own and execute a customer lifecycle marketing strategy to drive repeat sales, build loyalty, and drive renewals
Drive the marketing and usage of our new GoDaddy flagship mobile app and central experience for existing customers
Develop the vision and strategy for how we use key communication channels (including email, advocacy, in app messaging, and retargeting) to drive growth from repeat customers
Understand company’s business goals and requirements, design and develop analytic approaches. Look for areas to help optimize company’s revenue
Manage a small team of talented marketers and ensure their continued development and growth
7-10 years of Marketing experience, preferably in a customer success or retention role
Strong analytical skills with the ability to turn data into actionable insights. Familiarity with testing methodology and desire to drive results through analytics

102

Senior Manager of Customer Marketing Resume Examples & Samples

Own and execute a customer lifecycle marketing strategy to build loyalty and drive upgrades
Work closely with channel teams to ensure a seamless execution of the upgrade strategy across customer touchpoints
Test our strategies for using key communication channels (including email, advocacy, in app messaging, and retargeting) to drive usage and upgrades
Understand our business goals and requirements for driving product usage and upgrades. Utilize data to improve our marketing programs and drive to revenue goals
4-6 years of Marketing experience, preferably in a customer success role
Successful track-record of developing marketing strategies, executing, measuring, and delivering on performance targets
Strong project management skills including: conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendations
Possess a strong understanding of consumer mindset and consumer empathy with a dedication to great consumer experiences
Self-Starting: A self-motivated individual who can take limited direction and produce tangible results. A resourceful individual who pro-actively thinks outside of the box
Technology Forward: Has an interest in technology, knows the tools and tricks
Curiosity: Has a naturally curious mind, loves to explore and nurture intellect; observes and identifies patterns in data that can identify actionable insights
Collaborative: Works well in collaborative team environments and matrix reporting structures to drive campaigns across teams

103

Customer Marketing Specialist Resume Examples & Samples

Bachelor’s degree required in finance, engineering, economics or industrial marketing. Strong preference for
Minimum 2 years in Hospitality/Real Estate, HVAC Controls and/or General industries
2-5 years of proven sales or marketing experience
Fluent in speaking and writing in English and Spanish
MBA or similar preferred
Ability to remain calm, focused and efficient under pressure
Demonstrated analytical, business planning and problem solving skills
Ability to identify issues, requirements and opportunities for improvement
Proven track record of working in a channel sales environment

104

Customer Marketing Executive International Payments Resume Examples & Samples

Execute triggered, ad hoc and integrated campaigns and customer communications that support business objectives & the Customer marketing strategy
Identify opportunities to add value to Customers through product adoption and deliver associated multi-channel campaigns
Deliver regulatory comms as required
Develop strong, collaborative relationships with partners in Marketing Teams, Product Marketing, Product Development, Sales, Account Development and other stakeholders as necessary
Perform analysis to report success metrics
Collaboration with colleagues and stakeholders
Experience of managing multiple concurrent workstreams
Results orientation, commercial awareness
Multichannel marketing experience in a B2B environment
Salesforce.com experience
Marketing qualification preferred

105

Customer Marketing Specialist Resume Examples & Samples

Works closely with the demand generation and marketing operations teams to leverage marketing automation tools (Eloqua, Terminus, etc.) to finely tune campaigns for maximum performance. Evaluates campaign performance and analysis to inform plans for continued investment as well as new program development
Passion for marketing and promoting high technology products with a focus on aligning with sellers, generating pipeline, and meeting revenue targets
Demonstrated ability to assess complex situations and exceptional creativity to provide and execute on solutions
Self-starter with the ability to work in a very fast paced environment
Strong communicator with excellent writing skills. Copywriting experience is a plus
3-5 years in a marketing, account management, or sales development role

106

Customer Marketing Analyst Resume Examples & Samples

Produce reports to describe and analyze customer behavior and customer response analysis to marketing efforts
Synthesize and translate large amounts of complex data from multiple sources into compelling presentations that help communicate and educate the organization on customer behavior, market trends and company performance trends
Assist Group VP with special projects, including customer research and coordinating other marketing activities, as needed
Maintain store, merchandise and customer profiles and identify emerging trends and changes
|R| Demonstrated expertise in PowerPoint or other presentation applications, with an ability to showcase examples of compelling and engaging presentations
|R| Self-motivated, highly-organized, creative thinker with entrepreneurial marketing skills and a can-do attitude
|R| Proficient with Microsoft Office Applications
|R| Excellent communication and presentation skills with the ability to translate complex data structures into actionable plans and present them to key stakeholders
|P| Experience using reporting tools such as Cognos or Tableau

107

Customer Marketing Executive Resume Examples & Samples

More effective plans that are more joined up improving the shopper and customer experience
Deeper levels of channel & customer expertise, enabling higher standards of execution
Pricing outcomes (mix and promo) more actively and rigorously managed improving performance potential
Ultimately bigger outcomes and improved performance for Diageo and our customers
Master, ideally in marketing or economics
Approx. 2-3 years working experience in a commercial FMCG environment, ideally in both sales and marketing/trade marketing
Significant channel experience
Obsessed by execution
Positive energy, solution oriented, self-confident in own area, strong team player, committed to own development, pro-active, structured way of working, analytical skills
Can create synergies across our consumer and customer agenda
Mastery in English (verbal & written)

108

Director, Digital Customer Marketing Resume Examples & Samples

Develop and manage overall account plans including franchise, new release and catalog promotional initiatives to achieve revenue and growth objectives
Oversee strong digital consumer business, creating, executing and evaluating retail promotional, merchandising, positioning and placement opportunities
Oversee strong digital business partner relationships (Apple, FandangoNOW, VUDU, GooglePlay) with a focus on account and digital consumption growth
Forecast, monitor and evaluate fiscal performance of departmental efforts
Guide digital commerce and marketing strategies
Explore new and emerging technologies, platforms and consumer trends (ex. Virtual Reality, 4K/Ultra High Definition, Hulu Life)
Lead cross-functional digital teams to design, plan and execute Franchise plans across theatrical, in-home and other key marketing pulse points (ex. Star Wars 40th Celebration)
Make extensive use of data to increase revenue and make better business decisions
Manage strong relationships with finance, marketing, catalog, operations, promotions and sales partners to extend effectiveness of the Digital Customer Marketing team
Seek out partnerships with other segments of The Walt Disney Company to generate opportunities and maximize revenue
Lead a high-impact and results driven team, building collaboration, thought leadership and efficiency
5-7 years experience in Marketing or Commercial Planning related area, preferably in the Entertainment, Film, or Television Industries
Ability to think strategically and drive projects to completion despite competing priorities
Strong project management skills & ability to multi-task
Track record of leading highly collaborative teams in a fast-paced environment
Strong relationship development and influence skills
Executive focused communication skills including concise written and verbal communication skills with the ability to think quickly on your feet
Ability to enlist cooperation among multiple internal, client and vendor relationships on the leading edge of new technologies, platforms and digital services
On the leading edge of new technologies, platforms and digital services
Ability to apply analytical thinking to create effective strategic programs
Keen insight into consumer behaviors on the internet
Strong account management expertise
Experience with franchise planning and high-pressure Stakeholder management
Four-year College Degree in Business, Marketing, Communications, or Related Field

109

Senior Manager Small Business Customer Marketing Resume Examples & Samples

This role is a unique blend of marketing, analytics, and operations
There is tremendous exposure in this role. This role will partner closely with GCP Marketing, Global Servicing Network, GCP Product Management, Compliance, Risk, Finance, and external partners
This role has end to end ownership of card acquisition and loyalty offer strategies and operations
This role has the opportunity to lead high priority strategic projects to drive innovation and growth in the inbound phone channel
This role has the opportunity to define the future direction of and significantly grow the outbound phone channel
Drive the marketing strategy for the inbound phone channel using customer, CCP, and business insights and analytics
Partner with GSN to implement the marketing calendar
Track and analyze results, provide channel insights to product marketing and product team, and bring back product updates back to the channel on a regular basis
Lead the strategic direction of the outbound channel program
Manage the outbound channel including setting goals, training, weekly results review with partner, call monitoring, and analytics
Drive outbound channel innovation by launching test and learn efforts to prove out success of new initiatives and/or products
Partner closely with broader Tenured Dialogue Marketing team to align on overall team strategy, performance against goals, plan for new initiatives and efforts in the phone channels, and analyze opportunities and develop insights to elevate the channel
Lead 2 analysts
Passion for the small business customer and their experience
High energy and ability to have fun
Skilled relationship manager with proven ability to collaborate with cross-functional and external partners to drive results
Exceptional oral and written communication skills with strong executive presence
Demonstrated ability to use analytic skills to draw insights to drive business priorities
Strong management, organization, and prioritization skills
Passionate about people development
Ability to be flexible and maintain composure in a dynamic environment

110

Head of Customer Marketing Resume Examples & Samples

Develop Customer Marketing departmental strategy
Heavy focus on A&P effectiveness through M&E in activities
Champion the Commercial Plan for beer
Champion the activity cycle process and ensure it’s embedded (rigorous planning, execution and evaluation
Champion the Executions standard of Commercial standard
Lead the Activity Cycle Process and ensure its embedded
Set direction for the overall section
Drive WOW through the senior Marketing and sales Team
Responsible for development of Customer Marketing capabilities in the team
Educated to master degree level or equivalent
Preferably Spirits, Beer and RTD experience (TBA a benefit)
5-7 years FMCG and/or Drinks Joint business planning and category experience
Experienced working within Category Management tools and techniques
Customer facing roles, ideally within multiple disciplines (sales / CMO / supply etc)
A champion of brilliant execution –delivering results with rigor and commitment
Track record as a functional expert
Ability to deliver at operational level across multiple businesses
Build and sustain trust with others through real relationships at ALL levels
Consultative approach & ability to build sustainable capability
IT literate (computer literate)

111

Customer Marketing Bodegas Resume Examples & Samples

Execute the shopper marketing events aligned with the Annual Master Plan and additional initiatives by Retail Environment to win where the shoppers shops
Supervises the execution of the 5Ps guidelines at the point of sale in partnership with the Customer Development Execution Teams
Provides feedback into the organization to adjust and adapt promptly, to drive value creation to the shopper and the Customer
Supports the execution teams to ensure that resources are properly disposed while ensuring efficiencies in the process

112

Head of Customer Marketing Resume Examples & Samples

Bachelor’s degree from selective university in marketing, communications, journalism, business or related field
Proven experience in marketing, journalism, public relations or related field
A "customer is boss" mentality
A genuine team player with exceptional collaboration skills for building relationships with anyone anywhere
A do-whatever-it-takes attitude to deliver exceptional quality on-time and on-budget
Exceptional skills in writing, speaking, presentation and facilitation
Passion for building brand awareness and thought leadership through the voice of the customer
An understanding of sales, marketing and business strategy and the ability to anticipate and deliver on relevant stakeholder needs before they become burning issues
Ability to travel 25% of the time (during peak season)
Experience with Influitive, Boulder Logic or RO Innovation, and Salesforce.com

113

Digital Customer Marketing Executive Resume Examples & Samples

Your experience will come from previous digital or direct marketing roles executing digital, content-led and data driven marketing campaigns that drive profitable customer outcomes
This role is deal for someone who has worked within the Content / Entertainment industry and has the passion and knowledge of TV and Movies
As a people person, you collaborate cross functionally with stakeholders across the business and externally with agencies, championing partnership and communicating clearly
You will draw on your creativity, innovative thinking and exceptional data and analytical skills in this exciting role
A natural problem solver who is solution focused

114

Customer Marketing & Advocacy Manager Resume Examples & Samples

Produce a pipeline and delivery plan for fulfilling reference needs in line with stakeholder requirements and Apttus’ go to market plans
Conduct interviews with strategic reference customers at executive level to obtain crucial content for reference materials
Secure appropriate customers to support sales opportunities, press, beta product programs, events, speaking opportunities, case studies, videos, and other marketing initiatives
Work with leading customer reference and advocacy software applications to drive efficiencies in customer reference program management
Manage programs for increased customer connections and communications to build customer advocacy and success
Collaborate with internal stakeholders and their teams to maintain a record of reference needs
Provide regular reports on the effectiveness and status of the program
5+ years’ experience in a customer referencing and/or customer marketing role, preferably within enterprise software sales organizations
Able to work with cross functional teams in a global organization
Experience in establishing strong working relationships both internally and externally, quickly establishing trust and credibility, particularly with senior executives in large strategic customer accounts
BA in marketing or other related field, MBA Preferred
Excellent written and verbal communication skills to communicate messages through marketing vehicles
Ability to respond rapidly to sales cycle deadlines when required
Experienced in writing and developing enterprise software customer case studies
Experience with cloud-based/SaaS solution offerings - ideally in the areas of Quote to Cash or Contract Management
Account or relationship management experience
Experience using applications such as Salesforce, Influitive, Gainsight, Apttus and Boulder Logic a plus
Proven ability to build and maintain strong relationships with a diverse set of internal and external constituencies including senior level executives, legal, technical, finance, sales and marketing experts
Ability to quickly grasp and distinctly explain technological and business concepts
Active in social media, including Facebook, Twitter and LinkedIn

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