Marketing Manager Dach Resume Samples
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Marketing Manager Dach Resume Samples
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AD
A Donnelly
Aurelio
Donnelly
146 Grady Locks
Los Angeles
CA
+1 (555) 359 6375
146 Grady Locks
Los Angeles
CA
Phone
p
+1 (555) 359 6375
Experience
Experience
Boston, MA
Marketing Manager Dach
Boston, MA
Toy-Monahan
Boston, MA
Marketing Manager Dach
- Manage and track brand marketing budgets and ensure effective budget use, meeting or exceeding efficiency targets
- Responsible for qualifying and managing leads to Sales via CRM
- Generate demand and awareness amongst clinicians through activities such as SEM, advertising and exhibits attendance
- Lead the management of creative and media agency partners, fostering best-in-class and highly productive agency partnerships
- Define marketing strategy to achieve territory-level usage goals per product and implements plan in partnership with Sales and ADM
- Define the marketing strategy, goals and objectives, based on Clinical Solutions strategic priorities, for a portfolio of clinical decision support solutions
- Manage budget and reports on ROI of marketing activities
Chicago, IL
Marketing Manager Dach, Diagnostics
Chicago, IL
Ruecker-Feil
Chicago, IL
Marketing Manager Dach, Diagnostics
- Develop and implement strategies to create and leverage relationships with Influential, stakeholders, thought leaders, KOLs, medical societies, Government bodies and advocacy groups. Implement strategies to leverage positive peer-to-peer interaction
- Responsible for the marketing budget DACH, and to use it in the mmost efficient and impactfull way
- Develop and communicate marketing materials for current products and strategies that are consistent with product line objectives, market and/or campaigns
- Develop, manage and lead a consistent and robust product launch process which includes clinical and scientific communication, KOL identification and support, other stakeholder communication plans
- Introduce and bring Hologic up to date with all new ways of communication to our direct customers, prescribers and patients, to increase the Hologic brand awareness and drive demand through non sales related channels
- Coordinate trade show activities with immediate team and international MARCOM team as part of an overall marketing strategy
- Deliver effective communication with key media on press releases and related materials
present
New York, NY
PR & Marketing Manager Dach
New York, NY
Schamberger, Schneider and Hauck
present
New York, NY
PR & Marketing Manager Dach
present
- Work closely with the Regional Director to manage the PR and Social Media communications planning and execution
- Work closely with local management to ensure alignment with the business plan
- Provide leadership to coordinate and develop the marketing activities in DACH
- Manage the planning, implementation and execution of the marketing plan for Germany/Austria in the assigned product category
- Implement & manage creative pre-launch, launch and momentum communications campaigns
- Develop a rolling 4 quarter marketing and communications plan aligned with local and EMEA priorities
- Work closely with local team, agencies, and partners to integrate and leverage channel partner’s communication tools
Education
Education
Bachelor’s Degree in Relevant Field
Bachelor’s Degree in Relevant Field
DePaul University
Bachelor’s Degree in Relevant Field
Skills
Skills
- Highly competent with MS Office, including excellent Excel skills
- An integrated marketing mindset, passion for creative excellence in storytelling through multiple media types, both visual and written, with solid experience in brand and creative strategy, off- and online media, including social, SEO, SEM, measurement & analytics, project / campaign and agency management
- Excellent written and oral communication in German and English, a keen visual sense, attention to detail and a quick wit
- Knowledge of segmentation, lead generation, usage marketing
- Understanding of institutional purchasing models and experience supporting sales teams
- Experience in online medical information or related health sciences companies
- Fluent written and verbal English
- Experience in clinical marketing
- Demonstrated aptitude for all aspects of marketing
- Passion for Airbnb & travel. Experience hosting on the site is a huge
15 Marketing Manager Dach resume templates
Read our complete resume writing guides
1
Marketing Manager Dach Resume Examples & Samples
- Develop local marketing plans for greatest business and brand impact, in accordance with seasonality, fleeting opportunities, maximized earned media, community engagement, and brand health metrics
- Collaborate across functions, markets and regions, to lead highly effective, creatively excellent integrated brand marketing campaigns, including but not limited to: advertising, social, digital and experiential conception, development and production, media strategy, execution, optimization, and program reporting, ensuring all marketing activities feel local and personal
- Lead the management of creative and media agency partners, fostering best-in-class and highly productive agency partnerships
- Manage analytics and reporting for brand health and marketing activities working closely with Consumer Strategy & Insights, Media Managers, FP&A and other analytics teams
- Work with HQ, finance and operations on budget forecasting and actualizing; ensuring timely SOWs and contracts with partners at all times; provide regular activity updates and reconciliations
- 10+ years of relevant work experience at marketing agencies or client-side marketing, with preference for at least 2 years in brand marketing on the client side in the consumer internet space of travel, design, technology, or lifestyle brands
- Excellent written and oral communication in German and English, a keen visual sense, attention to detail and a quick wit
2
Marketing Manager Dach Resume Examples & Samples
- Define the marketing strategy, goals and objectives, based on Clinical Solutions strategic priorities, for a portfolio of clinical decision support solutions
- Communicate compelling value propositions for Elsevier Clinical Solutions, its products and services to key audiences - doctors, nurses, healthcare professionals, quality managers, and hospital executives, etc
- Generate leads amongst influencers and decision makers to support acquisition targets
- Responsible for qualifying and managing leads to Sales via CRM
- Generate demand and awareness amongst clinicians through activities such as SEM, advertising and exhibits attendance
- Support sales with the production of sales tools, product information, and competitor comparisons
- Develop and execute Media, PR and events strategy
- Drive usage of products to support customer retention
- Define marketing strategy to achieve territory-level usage goals per product and implements plan in partnership with Sales and ADM
- Track and reports on progress towards targets and adjusts approach where necessary
- Manage the qualification of leads and tracks progress through CRM
- Manage budget and reports on ROI of marketing activities
- Considerable experience marketing to institutions, preferably hospitals
- Experience in online medical information or related health sciences companies
- Knowledge of segmentation, lead generation, usage marketing
- Bachelor degree in relevant field
- Fluent written and verbal English
- Experience in clinical marketing
- Demonstrated aptitude for all aspects of marketing
- Highly competent with MS Office, including excellent Excel skills
3
Marketing Manager Dach, Diagnostics Resume Examples & Samples
- Develop and implement strategies to create and leverage relationships with Influential, stakeholders, thought leaders, KOLs, medical societies, Government bodies and advocacy groups. Implement strategies to leverage positive peer-to-peer interaction
- Responsible for the marketing budget DACH, and to use it in the mmost efficient and impactfull way
- Develop and communicate marketing materials for current products and strategies that are consistent with product line objectives, market and/or campaigns
- Interface with other members of the marketing division (Global and International) to develop/adapt marketing campaigns/materials and strategies to meet the needs of the DACH Markets
- Develop, manage and lead a consistent and robust product launch process which includes clinical and scientific communication, KOL identification and support, other stakeholder communication plans
- Introduce and bring Hologic up to date with all new ways of communication to our direct customers, prescribers and patients, to increase the Hologic brand awareness and drive demand through non sales related channels
- Understand issues facing sales force and their customers. Direct efforts to provide marketing materials and training programs in collaboration with the training director to support representatives in overcoming objections and satisfy customer requirements
- Manage regional marketing needs including the creation and maintenance of brochures, fact sheets and performance summaries, other monthly and quarterly collateral updates, article reprints, regional sales ideas, and distributor specific requests. This includes writing and editing copy for specific marketing pieces
- Coordinate trade show activities with immediate team and international MARCOM team as part of an overall marketing strategy
- Deliver effective communication with key media on press releases and related materials
- Work with outside vendors to ensure timely, accurate and cost effective production and delivery of marketing materials
- Action marketing efforts around the development, launch and sale of new products. Effectively position products and ensure consistency in tactical implementation of messages. Manage brand identity across products
- Develop and maintain competitive analyses to act as sales tools to be used in counter arguments against competition
- Assess market information needs relevant to development or monitoring of strategies and implement market research projects to address such issues
- Clinical trial management at a country level in collaboration with global clinical/scientific teams
- Support EMEA conferences, trade shows, exhibitions advisory boards when requiested by international Marketing
- Monitor commercial success as well as overall product performance and competitiveness in the marketplace, and take corrective actions as appropriate
- Key participant in Integrated Business Planning process and input in to international marketing instrument and assay forecasts
- Work in partnership with the Commercial leaders and Training and Development to ensure a solid and detailed content for the training plan of the commercial organization
- Support market development efforts in territory to include marketing evaluations, congresses, customer meetings and workshops and presentations, development of third party product technical papers, sales aids and educational materials etc
- Responsibility for planning and management of marketing budgets
- Experience in the medical device industry and/or diagnostics Marketing
- Having shown impactfull marketing projects, product introductions with results to increase market share in a highly competitive market
- Significant country/market strategic marketing planning and execution experience
- Strong track record of Sales Marketing team work to support commercial objectives
- Ability to lead, collaborate and influence in a matrix organisation
- A formal marketing qualification (marketing degree or equivalent)
4
PR & Marketing Manager Dach Resume Examples & Samples
- Work closely with the Regional Director to manage the PR and Social Media communications planning and execution
- Take full responsibility for the execution, implementation & ROI tracking for the PR and communications plan
- Responsible for managing external agencies to ensure a best-in-class and cost effective execution of the required services, budget planning and control for all PR and Social Media activities
- Develop a rolling 4 quarter marketing and communications plan aligned with local and EMEA priorities
- Ensure that the local marketing and communications plan reflects the priorities of the business
- Work closely with local management to ensure alignment with the business plan
- Implement & manage creative pre-launch, launch and momentum communications campaigns
- Work closely with local team, agencies, and partners to integrate and leverage channel partner’s communication tools
- Manage the planning, implementation and execution of the marketing plan for Germany/Austria in the assigned product category
- Manage the successful implementation of the marketing plan within the defined budgets & timelines
- Work with the local account managers to define the marketing activities required for each priority account plan to ensure best-in-class execution
- Regularly conduct market visits and trace checks to ensure the implementation excellence in-store and online
- Track campaign results and share with key stakeholders
- Be an active team member in relation to business planning and forecasting processes
- Attend active customer meetings with key customers in the country
- Define account specific KPIs
- Provide leadership to coordinate and develop the marketing activities in DACH
- Amplify the cooperation of local marketing teams with the EMEA category heads, EMEA Trade Marketing and EMEA Communications teams to formulate category plans
- Work closely with local marketing teams and EMEA functions (category leaders, finance, supply, trade marketing) to drive a high quality marketing execution online and offline
- Track campaign results and share with key stakeholders and share best practises within EMEA
- Participate in international projects
- 5-6+ years marketing experience in IT/TK/CE or FMCG environment with a recognised A-brand company. We may also consider candidates from other sectors where those sectors are focused on sell-through activity. Customer business development experience is a plus
- Proven leadership capabilities with a strong focus on team collaboration
- Independent, energetic and dynamic
- Expertise in PR and social media management
- Concise yet creative, developing content and stories to engage strongly with media, communities and influencers
- Strong marketing planning experience
- Comprehensive understanding of the local retail market in DACH
- Extensive project management skills, detail orientated and highly organized
- Strong Fluent English (written & spoken) and German; ability to be a genuine spokesperson for Germany and be representative in EMEA
- Solid presentation & negotiation skills and ability to manage relationships with key retail partners
5
Digital Marketing Manager Dach Tork Resume Examples & Samples
- Develop and implement the most effective digital B2B marketing plans
- Work with TORK marketing team to ensure coherence and link with other media strategies (offline, CRM)
- Ensure execution of TORK brand internet strategy and activities in collaboration with media and communication agencies
- Adapt global and regional communication for best utilization on digital platforms
- Monitor impact of digital activities, follow up, evaluate and take corrective actions
- Monitor digital development and trends to make sure our business utilizes new opportunities in the most effective way
- Provide expertise and guidance in digital marketing to others, actively share best practice and contribute to networks
- Support brand website content management in collaboration with the brand team
- Challenge the media agency on digital campaign KPI’s
- Support monitoring of competitors activities on the internet
- Close cooperation and exchange of best practice and learnings with the Global Communication team and the European Digital team
- Interface to and close collaboration with the regional E-Commerce Team
- Responsible for implementation and driving the success of global digital marketing and sales tools (e.g. Mobile Apps)
6
Marketing Manager, Dach Region Resume Examples & Samples
- Native German language, in addition to fluent command of both written and spoken English
- Broad depth of B2B marketing, marketing campaign management and customer segmentation
- Market / cultural knowledge of Germany
- Experience of full multi-channel marketing mix –including offline, online, SEM, social
- Externally focused and well networked
- Proven ability to deliver results in a complex multi-channel marketing environment
- Skilled at written communication
- Strong planning and organizational skills with ability to multi-task
- Drive full mix marketing campaigns utilizing all elements of campaign management; stakeholder collaboration for implementation, return on investment prioritization, targeting, segmentation, channel effectiveness, briefing process, write and edit copy (in conjunction with copywriter specialists), delivery, deployment and progress tracking. Collaboration with strategic marketing & insights is key to deliver campaign reporting and analysis
- Integration with all indirect teams within region to deliver integrated multi-channel campaigns and understand the customer activity, awareness and impact within region. Close connections with regional customer experience and global branding to ensure customer based decisions are made and the brand strategy is driven into region
- Management of allocated budget and responsibility for local market sales, web and ACB targets through deliver of global campaigns and regionalization of activity
- Collaborate closely with regional marketing operations and with regional sales
- Support the translation process to maximize customer experience by reviewing translations for market preferential style
- For assigned territory lead web trading program (including AB testing, Merchandising and Proposition optimization) to achieve ecommerce sales per day performance in accordance with overall business strategy
- For assigned territory work with Digital acquisition channels (such as SEO, PPC and Digital marketing) to ensure activity is optimized to achieving sales and margin performance and overall trading objectives of transactional sites
