Channel Marketing Manager Resume Samples

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J Ledner

Jarrod

Ledner

70391 Cummings Passage

Philadelphia

+1 (555) 290 9606

70391 Cummings Passage

Philadelphia

Phone

p +1 (555) 290 9606

Experience Experience

San Francisco, CA

Channel Marketing Manager

San Francisco, CA

Sauer, Sporer and Balistreri

San Francisco, CA

Channel Marketing Manager

Work with agencies, Paid Search Manager and Mobile Marketing Manager to develop digital performance plans that deliver customer acquisition targets
Provide on-going development and management of the channel co-op, discount and quarterly incentive programs; manage associated budgets accordingly
Own SEO plans and manage SEO projects with the support of the Product Marketing Manager and the Content Manager
Work with channel sales leadership to define target accounts in key sub-segments; develop and manage marketing messages and marketing programs
Develop, manage & implement initiative strategy; execute marketing activities in the channel including but not limited to
Provide sales and marketing management with reporting showing campaign performance and ROI on a weekly basis
Assists with analysis of product performance providing recommendations of new items and categories

Dallas, TX

Associate Channel Marketing Manager

Dallas, TX

Lemke, Smith and Tremblay

Dallas, TX

Associate Channel Marketing Manager

Assess program performance and refine programs and/or products working with airline account managers
Develops annual promotional plans and work with cross-functional counterparts to execute on programs
Assist in developing and executing organic app download strategy
Partner with consumer insights, Global Airline Business group, pricing, product and agency partners to identify compelling, effective information when developing marketing campaigns/materials
Manage the creative development process for marketing campaigns, including developing creative briefs to launch campaigns and providing timely and insightful feedback on creative presentations to internal Creative team
Contribute to overall Integrated Marketing team planning process and aligning to the goals of the Global Airline Business group and the integrated marketing team
Development of distributor marketing plans to be clearly described and measurements to be defined and agreed upon with a balanced focus on both internal and external mind share and market share

present

Houston, TX

Senior Channel Marketing Manager

Houston, TX

Stiedemann-Tremblay

present

Houston, TX

Senior Channel Marketing Manager

present

Work with product/solution marketing to establish a common campaign framework for the global marketing community to leverage
Manage marketing and channel budgets to targets; Establish overall as well as program specific metrics/ROI to determine effectiveness
Taking ownership in the definition and management of team member objectives, goals and development plans
Manage and optimize marketing budgets & mix within targets, track usage effectiveness & ROI; work with countries on execution of retail strategy
Work with the business unit to optimize partner content and develop processes for effective launches with an emphasis on commercial display products
Work with business development to grow our added value program capabilities
Supporting Channel Marketing Managers in the development of tactical support elements from ideation through deployment

Education Education

Bachelor’s Degree in Marketing

Michigan State University

Bachelor’s Degree in Marketing

Skills Skills

Strong commercial acumen and strong focus on measurable activities
Strong multi-tasking ability as well as ability to manage deadlines in a dynamic
Highly computer literate with proficient MS Office skills and CRM knowledge eg SFDC
Excellent presentation skills, ability to define effective marketing tactics, strong negotiation and financial analysis skills
Strong experience managing complex projects and details & meeting deadlines for multiple concurrent projects
Excellent written and verbal communication skills, with the ability to present to senior management
Ability to think strategically, but also have exceptional attention to detail
Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
Strong analytical ability, organizational skills and project management skills
Strong offer knowledge and management; business acumen

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Channel Marketing Manager Resume Examples & Samples

Collaborate with the groups involved in selling to and servicing large, sophisticated institutional investors to help define and evolve the value proposition for our services. Tailor the message to suite different segments, testing the value proposition in the market, refine messages as services evolve. 5%
Develop and execute an integrated plan of marketing activities to support delivery of the business plan for large institutions through the following activities
Build upon Russell’s brand, and recognition for Russell’s excellence when working with large multi-billion dollar organizations (advertising, PR, thought leadership, events)
Ensure the content on Russell.com/institutional is accurate, up to date, and compelling in order to drive demand
Enable the sales effort (marketing collateral, content management, custom campaigns)
Manage the client communication agenda.10%
Significant experience as a senior marketer working for a financial organization, focusing on the needs of institutional investors
Understanding of US institutional asset management market: service providers, client types, consultants, services provided. Experience with marketing to defined contribution plan sponsors is a plus
Ability to work independently, and as a team player with the AI, Corporate and global marketing teams
Ability to manage external suppliers (advertising agencies, media agencies, giveaway suppliers, etc)
Proven execution skills

Fidelity & Direct Channel Marketing Manager Resume Examples & Samples

Advertising (e.g., cobranded digital banners, retargeting, paid search, ads in partner publications): work closely with the advertising and media teams on creative execution, digital landing pages, reporting and analytics, as well as quality control
Email and direct mail marketing: collaborate with the Relationship Marketing team to develop and implement direct marketing campaigns with specific channel partners, and to analyze their effectiveness
Website management: work with web team to create new web pages or make changes to existing pages and to measure impact / effectiveness
Content and syndication: identify and prioritize partner content needs, contribute to content development, ensure BlackRock content is syndicated broadly across suitable partners
Sales and event support: develop and regularly maintain sales presentations and other sales materials as well as event marketing support (e.g., tables, booths, giveaways)
A solid understanding of and interest in the asset management business across both active and passive approaches
Familiarity with the U.S. investment management landscape, in particular online brokerages
Proficiency across a range of marketing disciplines, such as digital advertising, content marketing, email / direct marketing, and marketing support for Sales
A positive, can-do attitude; comfort with a team approach
A self-starter approach with the ability to multi-task and manage own workload across competing priorities
The presence to interact with senior executives at partner firms and within BlackRock
Bachelor’s degree with a minimum of 5-7 years of experience in a related role

Intermediary Channel Marketing Manager Resume Examples & Samples

The ideal candidate will have six years’ experience in working within the intermediary distribution channel
Bachelor's Degree required, preferably in Marketing, Communications, or related field
Ability to interpret sales goals into channel level marketing campaigns
Excellent writing and editing skills
Strategic and analytical thinker able to provide solutions, that are both creative and practical. Works well with cross functional teams including sales, Investment Teams, Product Development, Compliance, Design and other areas of MSIM Marketing as well as Corporate Marketing

Omni Channel Marketing Manager, TR, BG, RO Resume Examples & Samples

Lead the development of the Trade Marketing strategy to achieve defined business objectives
Manage and direct the Retail Marketing strategic roll-out plans per customer/door by focusing on a more promotional calendar approach
Lead efforts to leverage the visual representation at the point of sale in our own retail and wholesale
Develop and steer competitive/customized account specific Marketing plans, linked to the Strategic Account Plans and Brand strategy, for our EM North Mono-Branded, selected Key-Accounts and Field accounts
Plan & execute account working budget & sell-out budgets, according to brand priorities
Control budget & execution of the Account Marketing Plans with Sales
Track implementation, ROI and discuss findings/conclusions with Sales and Retail teams
Cooperate closely with Sales & Retail Teams, act as the key contact to the Omni Channel team
Coordinate with Sales and Retail to deliver key concepts, on-time at customer level
Analyze Account business opportunities, on category level, to identify growth opportunities
Support the Sales Team in Account planning and excellence in sell-in presentations, be it during seasonal sell-in meetings, Strategic Account meetings or else
Develop, plan and control all display items and POP Materials issuance and replenishment
Plan and direct all POS/window related for store opening (all doors)
Develop and deliver integrated, multi-channel consumer marketing campaigns
Maximize return on investment on trade promotions & visibility agreement with different trade channels
Manage and monitor Omni channel marketing budget and identify possible cost reduction
Lead and improve the development of processes to increase efficiency
Develop and manage profitable loyalty program activities by leveraging our partners and customer database
Develop tailor-made consumer activities
Establish a high performance culture and drive employee engagement, leading by example

Channel Marketing Manager Resume Examples & Samples

Establishing Marketing Plans for distributors, Premier and ‘managed’ Enterprise Resellers, Distributors and other key Partners, in conjunction with the local marketing manager and partner
Deep understanding of the partner landscape in Poland and Middle Europe through management of partner marketing or sales in an IT company
Ability to strategize and prioritize key actions and drive to resolution
Ability to initiate and drive fundamental changes in partner marketing strategies
Ability to act as peer and trusted advisor to senior regional sales management
Skills, confidence and gravitas to engage with, communicate and influence large partner
5+ years IT marketing or sales experience in a partner environment required

Channel Marketing Manager Resume Examples & Samples

Bachelor of Science in Business Administration, Marketing or Engineering is requested. Master degree is preferred
Candidate must have at least 3 years of hands on experience with information technology or communications channel market in sales and / or marketing positions for Colombia, Ecuador, Peru, Venezuela or similar markets
Fluent bilingual (English and Spanish), Portuguese as a third language will be valued
Advanced level proficiency with Excel* spreadsheet software
Prior experience with channel development, affinity and/or co-marketing
Knowledge of current technology trends, marketing approaches for distributor and resellers, channel business cycle, business intelligence and statistics
Strong analytic skills
Creative problems solving skills, ability to think 'out of the box' solutions
Strong execution track record
Experience working under pressure, with multiple projects, customers and suppliers at a time would be an added advantage
Prior experience with Business (preferred) or Consumer end user audiences and channels for technology products (experience with both will be appreciated)
Multi country and/or multi cultural working experience will be valued

Consumer Program & Channel Marketing Manager Resume Examples & Samples

Developing and implementing marketing strategies to accelerate introduction and rotation of Intel based products in retails and reseller channels
Developing content and programs for Retail sales people and resellers training and Advocacy, Intel Instore presence and eTail demand generation strategies
Adapt product messaging for the consumer value chain, partnering with account managers and channel teams
Tracking and analyzing program and sales data and/or indicators to improve Retail Marketing engines such as Point of Sale (in store and online with etailers),
Leading, directing and managing external consultants, agencies and other third party vendors
Be in Hunter mode, look for / develop new projects ensuring creativity & innovation in our GTM plans while winning all existing deals
The role is also responsible to drive integrated Intel marketing and communication campaigns with Retailers, OEMs, Resellers and Distributors and other players in the consumer market that create demand for Intel based products, while we deliver Intel value proposition for Intel Technology Provider members

HP Software Channel Marketing Manager Resume Examples & Samples

Work closely with WW Head of Alliances and Channel to define requirements for partner sales tools, partner communications, and partner education and training
Build and execute global channel demand generation and enablement plan, including programs with quantifiable objectives to increase sales via partner
Plan and execute partner marketing events, including webinars, universities, advisory boards, and joint events
Provide tracking, measurement, and reporting on the metrics of all channel programs and campaigns
Develop partner marketing collateral including: quarterly newsletters, marketing and sales presentations, case studies, and assets that depict joint value propositions between HP Marketing Optimization and partners
Drive efforts to increase external and internal awareness of HP Marketing Optimization and partner success, collaborating as needed with Customer and Product Marketing and Corporate Communications
Own overall management of partner marketing budget
Maintain partner marketing assets and collateral in HP Partner Central
Maintain relationships with partners and act as first point of contact for all marketing interactions and requests
4+ years of marketing experience with previous experience in partner marketing preferred
Excellent written, verbal, presentation, and communication skills
Strong attention to detail and organizational skills to manage multiple timelines and complete tasks quickly and within the constraints of timelines and budgets
Demonstrated initiative and follow through in a fast-paced, fluid environment
Ability to collaborate and communicate effectively across other marketing and business functions, including key stakeholders and leadership
Creative problem solver and effective decision maker
Should enjoy and thrive working in a team environment Undergraduate degree in marketing, communications or related field

Channel Marketing Manager Resume Examples & Samples

Marketing strategy and plans that includes: integrated campaigns, regional and national events, lead generation, lead acceleration, awareness and retention marketing efforts
Execution on programs to generate leads and create awareness
Lead management process for/with partners
Working with Channel Management for marketing programs
Host/support enablement of resellers
Develop a communication platform for partners focused on propositions and content
Regular updates within MEA for both Direct Sales and Channels

Channel Marketing Manager / Digital Imaging Resume Examples & Samples

Must possess thorough and demonstrated understanding of the retail planning and execution process as well as strong overall project management and organization skills
Must have a functional knowledge of the advertising process (i.e. presence; sell-through and promotion)
Knowledge of print and electronic media production with experience in media planning, media buying, creative development and promotion planning preferred
Online marketing experience a plus
Location can be remote, West Coast preferred

Channel Marketing Manager Resume Examples & Samples

Act as a Marketing Consultant, building collaborative relationships with partners and influencing their marketing, where appropriate, to ensure alignment with Autodesk opportunities and to optimize results
Maintain cutting edge marketing skills and knowledge
Effectively invest quarterly marketing funds in partner marketing programs to drive revenue
Support Autodesk Field Marketing teams by providing input on partner marketing needs and driving adoption of marketing programs & assets amongst partners
4-year degree from an accredited institution in Business, or Marketing; or equivalent experience
5+ years corporate or field marketing experience. Agency experience considered
In-depth understanding of marketing communications principles, strategies and methods
Experience in a wide range of marketing disciplines, including SEO, social, direct and event marketing
Proven budget management skills with responsibility for annual budgets over $1 million
Excellent understanding of company's products and customers' needs

Omni Channel Marketing Manager Resume Examples & Samples

Identify and develop Omni-channel marketing strategies leveraging, direct mail, e-mail, mobile, tablet and social media to communicate brand values, new product collections, and brand partnerships
Lead direct marketing efforts, including circulation planning and implementation, to drive traffic and improve sales
Manage customer and prospect contact strategies via email, mobile, mail and social media, and additional marketing channels to ensure continuity and improved results
Drive company use of the rapidly evolving e-commerce techniques to improve customer integration and prospect identification
Collaborate with wholesale and leased partners to develop cohesive marketing strategies to ensure consistent messaging across all channels
Develop customer segmentation and RFM scoring systems to generate effective cross channel retail marketing activities
Develop insights and strategies to measure, analyze and drive customer acquisition, retention and reactivation
Analyze performance and impact of Omni-channel marketing initiatives on both online and offline customer behavior
Use marketing and sales analysis to improve results from company mailings, marketing programs, and sales initiatives
Identify milestones in customer lifecycle and implement triggered sales & marketing events to improve the results at these milestones
Ability to think strategically and creatively on how to leverage customer insights to develop unique multi-channel strategies in line with the luxury industry and company business objectives
Ability to professionally present and articulate the business value of complicated analysis to a diverse group of users
Coordinate with other departments regionally and globally to understand customer touch points and recommend improvements
Devote special attention to understanding emerging marketing and sales technologies (such as social networking) and institute ways to integrate these methods into sales and profits as well as customer lifecycle improvements
Develop modeling capabilities and analysis around customer segmentation, conversion and attrition analysis, lifetime value, and lifecycle campaign management, response and optimization

Channel Marketing Manager, SMB Resume Examples & Samples

Build go-to-market plans by planning, executing and scaling marketing campaigns for specific products
Work cross-functionally with multiple internal/external stakeholders to execute marketing plans
Analyze and communicate results in order to rapidly scale successful programs
Drive team reporting and performance assessment and communicate results to key stakeholders
Identify opportunities for technological and process improvement, quantify impact and drive build vs. buy decision making and implementation

Channel Marketing Manager Resume Examples & Samples

Actively contributing to strategy development for the channel within a cross-functional team with key decision-makers and business leaders
Build and maintain an expert level of knowledge on assigned Channels with a deep understanding of our customers, allowing us to successfully convey market positioning and targeted messaging
Leading the development of channel marketing campaigns in line with Invesco’s goals and objectives based on client engagement plans
Monitor industry and competitive environment to proactively identify new opportunities, trends, emerging issues or threats
Apply strategic and analytical business-focused thinking to bring tactics and ideas to market, promoting usage of materials with sales force and monitoring their effectiveness and use
Analyze metrics and success measurements of our retail channel marketing materials and provide recommendations on improvements for re-occurring initiatives and opportunities for new tactics
Work with key stakeholders in Sales, Product and other client facing groups to convey marketing positioning and technical components of new marketing communications
Create tactical briefs and lead brainstorming
Establishing and maintaining positive relationships with internal business partners such as business development, field sales management, digital marketing, product marketing, brand, print, design and compliance
Create and distribute print and electronic marketing materials, web content, and promotional email communications, due diligence meeting strategy and marketing support, and commentary promotion (print, conference calls or video)
Adhere to legal regulations and industry practices regarding the marketing of investment management products and the distribution of literature
Effectively quality controlling all outgoing materials ensuring appropriate department and company branding, style, appearance and tone for target audiences
6 years’ experience in the financial services or investment industry; mutual fund experience strongly preferred, preferably in marketing department
5 years of Marketing experience required
High proficiency in MS Excel, MS Word and MS PowerPoint
Strong understanding of how to create successful creative briefs and communication plans
Ability to actively monitor the competitor landscape within both the financial services sector and creative industry
Act as a primary contact with all partners to communicate updates, gather feedback and develop innovative and forward thinking ideas
Promote the establishment of a collaborative environment and partnership-based culture across the marketing department and with all internal client facing teams
Exemplify corporate principles/values, act as a role model for colleagues and demonstrate initiative to drive projects forward
Encourage new ideas/thinking and maintain a positive environment among the team
Champion a continuous improvement approach within broader Marketing, targeting non-value added tactics
Familiarity with the processes supporting the development, production and implementation of Marketing programs and collateral print materials
Excellent communication, research, problem solving, negotiation and presentation skills
Strong knowledge of brand guidelines
Must be able to understand marketing strategy as well as copy/design integration, and how to organize information effectively
An understanding of the sales process between the financial advisors and their clients is key in creating effective marketing communications and would be an asset
Deep understanding of the Canadian financial services and investment industry
Understanding of Invesco’s product and services
Exceptional problem solving and interpersonal skills
*Please note the deadline to apply for this position is close of business, Friday, June 19, 2015***

Associate Channel Marketing Manager Resume Examples & Samples

Assist in developing and executing organic app download strategy
Execute on strategic plan to drive mobile as a meaningful messaging channel that engages members and drives traffic to the site
Partner with internal product management teams to communicate requirements of proprietary tools needed to scale channels effectively
Execute flawless delivery of push and SMS messages
Scale personalization and customization of messaging on platforms
Push the envelope on innovation within the space and serve as subject matter expert and internal advocate for mobile messaging
Track and report on performance of mobile campaigns to the organization
5+ years of experience in marketing, with preference in marketing or e-commerce experience
Rigorous analytical and quantitative skills
Analytical, testing, and Q/A background paired with high level of Excel skills (and/or SQL experience)

Channel Marketing Manager Resume Examples & Samples

You're a 2-5 years in Digital Marketing with analytical, marketing and commercial thinking
University degree and English language minimum advanced level
Modern thinking person seeking new trends
Demonstrates extensive knowledge of the latest trends in marketing and/or brand effectiveness, sales and marketing measurement, loyalty
Modern thinker
Very good communication skills
Positive attitude
Corporate type of person

Partner Channel Marketing Manager Resume Examples & Samples

Partner Enablement
Drive Partner’s marketing impact on Surface Hub solutions by building their digital marketing capabilities (social, web, mobile, search) and usage of the customer journey
Assist Partner’s in maximizing their lead opportunities from Microsoft by optimizing the utilization of Pinpoint and syndication (5%)
5-8 years of solutions and hardware channel marketing experience
Strong digital marketing (social, search, mobile, web) expertise required
Deep understanding of the current Audio/Visual communications integration, collaboration markets including the competitor landscape & knowledge of partner business models
Significant business development experience, including exposure to content and media (deal making) and expertise in developing, executing and monitoring strategic business and marketing plans
Channel Partner marketing experience in both enterprise and SMB
* Relocation is available to Redmond, WA****

Institutional Channel Marketing Manager Resume Examples & Samples

Successful experience working in a fast-paced, results-driven environment, with a proven ability to think analytically and creatively
Previous experience working with institutional clients would be a strong advantage
A strong understanding of the investment industry
Project management and project leadership experience, including experience in managing multiple projects simultaneously on tight deadlines
Demonstrated intellectual curiosity and ability to learn new concepts quickly and, complete multiple and diverse assignments with the highest level of quality

Channel Marketing Manager Resume Examples & Samples

Access account consumer segmentation and integrate their insights into the brands product and marketing strategy
Develop the key account marketing chapter of the key account plans
Manage the individual key account marketing budgets allocated to each account
Build long term mutually benificial relationships with key account
Achieve sales and marketing objective as defined in the key account plans
Gain access and deep understanding of retailer consumer segmentation and focus group insights to be feed back into our development cycle
Share ZQK consumer insights with key accounts to aid strategic change
Identify new category opportunities with key accounts eg Waterman, skate, fitness etc
Develop key account marketing strategy aligned to the accounts vision and seasonal buy plan
Create regional GTM roll out plans and calendars to include co op media, digital, events, activations, corners, trade, promo and loyalty
Facilitate the production of bespoke marketing creative to be used for key account marketing projects
Champion alignment with Americas sales and marketing to review and align plans bi annually
Work with regional business function units to ensure strategic alignment support
Lead development of account GTM presentations to support Regional Sales key account managers with Pre-Line and Sell In meetings & account activation to drive sell through
Plan and manage the key account Opex, Capex budgets aligned to the plan with account marketing managers
Measure and report ROI by account against allocated investment
Identify and foster mutually beneficial relationships with key account marketing managers and buyers
Work with cross-functional internal sub departments, digital, trade and creative teams to develop assets
Set clear long and short-term objectives with key accounts to be reviewed and measured bi annually
7+ Years of experience in marketing environment, 3+ years in a regional management role
Strong understanding of apparel / footwear go-to-market strategies (globally & locally)
Strong communication skills (verbal & written)
Strong understanding of brand & sales planning, analyzing and interpreting data
Ability to communicate across all levels of the organization
Retail experience 2nd language other than English (relevant to the region) desirable

Channel Marketing Manager, Mmds Resume Examples & Samples

Customer Management – you work closely with our focus channel partners in order to provide them a unique experience by developing and delivering relevant content for all customer marketing campaigns
Together with the account manager you will define quarterly activities with our focus customers in order to push sales and increase our presence at the partners’ Offline and Online presence
Develop and implement marketing campaigns with your Chanel customers in order to increase sales and create a great business relationship with them
Budget planning, controlling and monitoring. You take care of planning the budget spends of the different marketing activities, keep track of them and a periodically monitor them in order to keep a positive ROI
Localization, asset creation and asset management for marketing activities
Manage and Monitor the different tools available (E.g. Scorecard, Sales dashboard, Online KPIs) in order to keep track of the most important KPIs
Actively engage cross Segments in the One Microsoft orchestration (rationalized audience touches, coordinated offers, integrated marketing calendar, etc.)
Understand funnel conversion rates, identify areas of strengths and weaknesses, and resolve issues
Understand marketing tactics that are working well and shift mix to maximize business results

Channel Marketing Manager Resume Examples & Samples

Solid experience and proven record in succesfully driving retail and/or consumer channel marketing in Finnish consumer Business
Good understanding and proven record in modern digital marketing (online, social media channels)
Ability to effectively drive cross-group communication and cooperation, using strong communication, project management, and organizational skills
Experience in driving demand generation with third party partnerships
Personal passion for marketing, customer relationship marketing, technology, partners and satisfaction
Knowledge of consumer marketing and selling approaches
Ability to engage and influence at senior levels
Fluency in Finnish and English, both spoken and written

Partner Channel Marketing Manager Resume Examples & Samples

Orchestrating and actively driving the Canadian Commercial market channel capacity plan
Orchestrating and actively driving the Canadian partner recruitment plan, delivering against capacity requirements, including
Total numbers of partners participating in the Microsoft cloud ecosystem (partner reach)
Net new partners recruited/activated in Microsoft Cloud Services
# of reseller/Services partners in Cloud competencies (Azure, O365, CRMOL) with active usage/consumption
Partner contribution to Cloud targets; revenue, share, scorecard

Channel Marketing Manager Resume Examples & Samples

Channel Strategy
8+ years strong, classic product/brand Channel Marketing background including field team management, POP creation and distribution across multiple countries
Establish relationships with retailers and distributors
Established relationships with Trade Marketing agencies, Field team agencies
Experience leading the Marketing function including specific experience in across both online and retail channels
Proven abilities and desires to help build a Marketing infrastructure, including processes, methodologies and tools required to drive Marketing effectiveness
Proven ability to work with EMEA Marketing functions and countries
Experience with working with global brands
Demonstrated experience in team management
Sound understanding of and experience working in Consumer Electronics and /or Sporting businesses
Strong commercial acumen and strong focus on measurable activities
Marketing plan development, management and planning skills
Strong retail background
Good financial analysis skills
Ability to work autonomously
Ability to partner effectively, collaborate and influence across an organization
Detail-oriented, comfort working in a fast paced enviroment

Channel Marketing Manager Resume Examples & Samples

Executing multi-channel direct marketing campaigns while partnering with multi functional teams, such as
Marketing Strategy Managers who receive direction from the line of business
List Team to coordinate targeting
Analytics Team to report campaign results
Print/Production Team
Collaborating with Marketing Strategy Managers to identify program opportunities, campaign strategy, tactic selections
Establishing creative approach and campaign messaging, test and learn plans, and the framework for measurement and reporting
Collaborating with Marketing Strategy Managers to build a business case for each campaign
Managing and adhering to all control points within the execution process including various audit checks
Collaborating with Strategy and Campaign Management to ensure initiatives are on-strategy, on time and within budget parameters
Making recommendations for campaign improvement based on results and contributing innovative and creative ideas
Optimizing direct marketing campaigns to improve results, efficiencies and reduce costs
Consumer marketing experience
Managing large-scale acquisition and customer management direct marketing programs including mail, email, and telephone
Knowledge of database marketing principles, segmentation, testing and results measurement
Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members
Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities
Creativity and innovation with a focus on constant improvement

Channel Marketing Manager Resume Examples & Samples

Help develop and implement the marketing strategy for the PowerShares ETF business in EMEA. The role will be responsible for delivering programmes through a range of teams across EMEA and across a range of activities including advertising, direct marketing, web, events, sponsorship, literature and media relations
Work closely with key partners including sales, product, investment, compliance, IT and operations to establish priorities and messaging to a retail and institutional client base
Work effectively throughout the marketing organisation, maintaining agency relationships and liaison with key stakeholders within the global PowerShares business and the wider organisation & local offices
Work closely with compliance to ensure compliance of all marketing activities to all regulatory, legal and requirements
To ensure all activities are in line with TCF outcomes

Channel Marketing Manager Resume Examples & Samples

Develop and maintain marketing plans (in harmony with partner business plans) for select SMB channel partners and use the marketing plans as a roadmap for go-to-market and development initiatives
Drive marketing planning process with select reseller partners including the development of program strategies, goals, expected metrics, implementation plans, recaps, and ROI analyses as related to the business plan of partner. Oversee account execution of plan
Drive joint opportunity development activities through account mapping, marketing activities, coordinating MDF spend, and utilizing VMware’s corporate and distribution marketing as resources
Be keenly aware of the business of partners, understand channel coverage models and strategies; know a partner’s focus in areas of solution sets, verticals, geo, and markets. Become a trusted and valued marketing resource for partners and been seen as a key member of the partner support team
Spearhead the effort to enable and develop partners, coordinating resources of sales, channel system engineers, and partner teams as needed to lead to enhanced self-sufficiency in sales and winning mindshare and cycles from competitive storage vendors
Create sense of engagement and connection with Vmware and the partners
Address/support account marketing on an as needed basis. Develop and manage project timelines and budgets

Channel Marketing Manager Resume Examples & Samples

Collaborate with cross-functional teams, including Channel, Product management and sales to develop and implement relevant recruitment campaigns (including webcasts, virtual events, content syndication, sponsorships, dimensional mail, promotions, etc.)
Develop campaign objectives, target audience, key messages/content, program sequencing, recommended touch points, and key metrics or benchmarks within specified budgets
Work closely with live events team to understand external event opportunities (national, regional) and provide recommendations for campaign alignment
Responsible for developing and implementing a variety of go to market initiatives to support the VMware strategic partnership. This may include: lead-generating campaigns that support the overall sales strategy for both new business sales and sales into the existing customer base, communications strategies both internal and external, sales enablement tools/initiatives
Responsible for identifying gaps in sales enablement and creating tools to close those gaps. (Digital, electronic, etc)
Ensure all programs and campaigns are executed effectively, to deadline and deliver against business objectives
Provide detailed analysis and reporting of each campaign, including interpretation, commentary and recommendations. Including ROI on marketing investments
Create co-branded, co-messaged collateral to support strategic partners
Maintain Var prospect lists and manage data held within SFDC
Maintain effective relationships with internal and external stakeholders

Channel Marketing Manager Resume Examples & Samples

Shape and implement the channels marketing strategy according to brand vision and in line with the VP's approved strategy
Deliver comprehensive marketing plans with a strong competitive perspective and audience understanding in order to support ratings growth, M&L and Ad sales as well as maintain the highest possible levels of brand awareness and affinity to positioning. Ensure that all local channels (and partners) implement world-class and cost efficient marketing, branding and promotion strategies
Partner with the relevant local and EMEA functions to achieve all these goals, in line with the wider Global Company objectives. Develop state-of-the-art insight and understanding of the market (viewers and competition) through regular analysis of distribution, performance, consumer attitudes and behaviour, brand equity studies, Ad sales and M&L sales tracking
Be data lead
Implement the individual channels marketing strategy in accordance to the brand and content vision and positioning and in line with Sr. Director's guidelines
Track Owned, Earned and Paid media to assess marketing spent efficiency
Recommend improvements
Develop the channel marketing plans for each individual channel brand, to fulfil the brand positioning pan-regionally across marketing and communications
Develop marketing plans for IPs to support Franchise roll-out as part of the Brand Plans created by Franchise Management. Identify 2 IP based initiatives/themes a year that could be embraced/implemented by all markets
Define and roll-out trans-media communication tactics in partnership with consumer PR and On Air to increase viewers/users/consumer touch-points and affinity with Turner kids brands. Ad Sales/S&P and affiliates
Create pitch decks to align message and consistency across EMEA for Ad Sales, S&P and Affiliate Pitches Processes
Hold meetings, create templates, and establish updates in order to facilitate communication flow with the local markets and the region
Stimulate collaboration, increase consistency and cut marketing duplications
Manage and coach the direct report and influence/lead colleagues in local markets to buy-in into strategy and plans and achieve common goals

Senior Partner / Channel Marketing Manager Resume Examples & Samples

Achieve scorecard targets and defined KPIs for the Surface Enterprise Initiative with Dell business globally
Develop and execute a comprehensive all-up marketing strategy; inclusive of product launches, marketing campaigns, commercial enterprise initiatives (Global 500, FED and Key Verticals) and managing new channels or methods of distribution
Alignment with Sales (sell in, sell through) in supporting field sales readiness, sales enablement and joint pipeline growth and acceleration
Drive business management excellence in managing all marketing investments globally, driving RoB engagements, ROI analytics, and planning and ongoing optimization with the partners, regional stakeholders and field sellers
Lead programmatic definition of highly targeted investments and campaigns that prioritize compete-sensitive segments and geographies. The campaigns need to outline appropriate levers, monitor and report performance, and course-correct based on effectiveness of levers as drivers of desired business outcomes
Compile and report insights based on data driven modelling, suggest strategic adjustments as appropriate and use data to mobilize continued momentum for the effort across Microsoft and Dell
Drive excellence in execution with Dell on investment management as well as implementation of scaled programs
Liaise as needed with Microsoft commercial device selling teams, key teams across OEM and with the Surface BG
Cross-boundary collaboration: Ability to influence partner and internal stakeholders drive alignment and pursue innovative ideas and programs and work together to achieve bold goals and drive for impact
Passion for partners: Proven relationship management at the senior level and a passion for driving success through partnering, negotiating win-wins, overcoming objections and challenges, and representing Microsoft
Passion for technology: deeply interested and passionate about device innovation as a catalyst for new solutions within our mobile first cloud first strategy
Marketing thought leadership: Enterprise commercial experience a plus. Proven decision making and analytical experience in reviewing sales trends, market trends and operational trade-offs to drive accurate demand forecasts to increase sell-thru and market-share results
Business management excellence: Proven track record of managing a multi-million investment responsibility, planning and RoB processes, marketing and financial analysis and reporting and contributing to organizational thought leadership and continuous learning
Strong communications: Ability to communicate effectively and concisely - both orally and in written form and to effectively influence others in multiple groups and collaborate to achieve specific objectives
Business strategy: Intuitive balance combined with analytical ability to understand complex data with many variables, identify trends, question assumptions and develop new ways of realizing business opportunities
Drive for results: Understands how to get things done and work independently while demonstrating organization agility to overcome obstacles, and achieve objectives within and across teams
Creativity: Develops original ideas, approaches and solutions to typical, unusual or difficult situations or problems
Commitment to CPE: Customer focused, responsive, and action oriented to meet customer needs while maintaining a positive, professional image of Microsoft showcasing ongoing engagement driving proactive discussions to ensure follow through and customer satisfaction

Channel Marketing Manager Resume Examples & Samples

Execute email marketing campaigns, call series and marketing support of conferences/events and assist in other initiatives such as, including developing compelling content across collateral, email and web promotions that drive product and client segment expansion business goals
Manage creation and updates of literature, such as Funds Available piece, Territory Maps, as well the library of ghostwritten emails
Liaise with outside continuing education provider including submissions of new presentations, and assisting sales with submission of CE event requests and instructor approvals
Project manage marketing initiatives and deliver them on time and within budget
Measure effectiveness of marketing initiatives, adjust based on learnings and report to management
Be knowledge about the industry, be the resident expert on email marketing, and able to make recommendations based on trends in the marketplace
Build working relationships with all internal stakeholders
Strong knowledge email marketing and HTML, with prior experience using SalesForce Marketing Cloud (formerly Exact Target) and SalesForce
Ability to analyze results and make recommendations
Ability to plan and prioritize assignments and manage deadlines and budgets
Minimum of 5+ years of full-time experience asset management marketing
Demonstrated ability to market mutual funds
Demonstrated ability to interface with management, as well as, the ability to work independently and as a team member
Demonstrated attention to detail

Partner & Channel Marketing Manager Resume Examples & Samples

Owning and actively driving the Canadian Commercial market channel capacity plan, including building the insights and data-driven intelligence to develop our recruitment plan, defining and maintaining recruit frameworks, and key performance instrumentation while also delivering on the learning and development plan to equip them with the right skills
Demonstrating leadership in enabling partners in cloud business transformation, including skills in digital marketing and customer lifecycle management, while leading our integrated marketing investments to enable them in accelerating cloud customer acquisition & consumption
Creating and delivering a world class partner experience, through the Microsoft Partner Network, to make Microsoft the cloud partner of choice
Inspiring and leading a team to build a market-leading Cloud-first ecosystem
Lead and drive the Microsoft Partner Network (MPN) as the partner digital destination of choice to build, develop and share IP, and services to drive Cloud transformation at scale
Build a three-year channel development strategy and plan that includes partners that can deliver across the Microsoft platform
Build deep understanding of key Cloud Services (Azure, Office 365 and CRM Online), and related partner opportunities and business models, ensuring we are ahead of the service/workload-specific recruit requirements; lead strategy development to fill solution/capacity gaps in addition to thru-partner investments to accelerate our revenue and consumption goals
Lead capacity recruit efforts; utilize internal programs, content to guide partners through the Microsoft value proposition and/or Cloud opportunity, working across Partner teams/roles
Work across Microsoft Partner sales teams to identify the best potential partners to invest in and with; defining and leading our strategy for how we invest in, and scale through partners to accelerate revenue, customer acquisition and Cloud Services consumption
Drive a clear, consistent cross-sub Rhythm of the Business (ROB), including key instrumentation, to demonstrate progress, identify performance and market insights that drive process improvement
Have an eye for great talent; building and leading a team of channel marketing resources to deliver on the business results
Core Competencies: Business & Strategic Leadership, Problem Solving, Planning, organizing and coordination, Cross-Group Collaboration, Executive Maturity
A passion for Cloud computing, coupled with deep ecosystem and market insight, including the competitor landscape, partner business models; prior experience with Microsoft Cloud technologies an asset
A unique balance of ability (and desire) to both understand and drive strategy development, supported by proven capability to deliver day to day execution
Tenacity and an unwavering drive toward action & results; adept at getting things done, and performing amidst ambiguity and complexity
Keen ability to build effective relationships with Field Sales and Partners
Exemplary communication skills, written and oral, to a broad set of internal and external stakeholders, including executive leadership within Microsoft and beyond
Demonstrated leadership and success defining and driving complex businesses strategies in a matrix organization, supported by strong problem-solving skills; the ability to analyze problems and develop actionable and appropriate tactical plans quickly
Outstanding people skills and passion for building and leading teams, to take on and deliver against bold aspirations
BA or Master’s degree
8-10 years’ experience in channel sales or marketing, product marketing with proven results
Approximately 20% travel

Channel Marketing Manager Resume Examples & Samples

Demonstrated success developing intermediary marketing strategies that increase communication and sales
Superior interpersonal skills - including the ability to work effectively in various team settings and influence senior partners is critical
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Partner / Channel Marketing Manager SMB Resume Examples & Samples

Create, maintain and land Microsoft SMB customer marketing campaigns & nurture programs: establish campaign objectives/goals/strategies/tactics, refine messaging and execute
Manage a marketing budget. Allocate marketing budget appropriately. Ensure funds are optimized to maximum effectiveness. Re-allocate budget across the marketing mix as-appropriate
Track return on marketing investment through closed-loop marketing, digital tagging technologies and other tools. Provide reporting to ensure transparency. Highlight which activities are effective, which are not, make investment decisions and proposals for incremental funding
Manage campaign lead routing. Be responsible for effective hand-off to subsequent stages of the sales & marketing funnel, ensuring a positive customer journey and experience
Engage and partner with other marketers to identify synergies and spearhead new marketing initiatives
Identify market trends, develop new audience insights, segments and customer targets
Interact with customers, channel partners and Microsoft field sellers to communicate and evangelize marketing programs and solicit feedback
A minimum of 7 years of marketing experience
Proven ability to develop deep customer insights and to incorporate those insights in the development of innovative and impactful marketing strategies
Experience executing high-performing marketing campaigns through paid, earned and owned media
Exceptional communication skills, written and oral. Ability to win customers, influence partners and establish credibility with senior executives
Proficiency working with data; experience with data-driven marketing
Strong collaborative teaming and consensus building abilities as well as proficiency in cross-discipline cooperation
B.A. required, MBA a plus
Location in Bellevue, WA, Microsoft US Subsidiary

Inside Channel Marketing Manager Resume Examples & Samples

Manages the partner Marketing Development Fund (MDF) allocation process
Prioritises MDF requests from partners to fund availability
Liaises with Channel Sales & Channel Marketing Consultant on funding investment prioritization with Focus Partners in region
Owns communication with partners on all topics regarding marketing capacity and capability and Marketing Business Model Transformation
Draws on guidelines and partner dashboards to help prioritisation
Liaises with Field Marketing Managers in-country to understand channel plans
First point of contact for partner marketing questions and requests
Respond to all general partner questions & requests; act as conduit between partners and other ADSK personnel, as needed
Assigned to select key partners for a 1:1 responsive relationship
Manage questions coming into Channel 1 (online community) or email from all partners
Maintains a working knowledge of Autodesk industries and campaigns and ensures that partners are briefed
Participates in industry campaign reviews to understand ADSK as well as partner marketing programs & assets
Supports Field marketing in communicating programs and assets to partners
Set up and manage quarterly industry briefings by country

Channel Marketing Manager Resume Examples & Samples

Drive channel marketing efforts for Delaware Investments with an emphasis on the RIA/DCIO channel
Collaborate with a team of channel marketers to contribute to campaigns and programs in Wire and Independent channel
Partner with Delaware Investments' Sales and National Accounts teams to translate channel and firm business strategies and initiatives into marketing plans, campaigns and collateral that drive market share and Advisor loyalty
Responsible for customizing messaging and content for use in a particular channel or firm
Advocate for advisor channels within Delaware Investments
Closely collaborate with Distribution to develop and execute client engagement model
Segment advisors for targeted messaging
Target support for focus distributors (model/platform placements/home office initiatives/research alignment)
Support client meetings with appropriate marketing and sales resources
10+ years intermediary asset management experience
Direct experience with at least two of the major advisor/firm channels
Insights and perspectives on advisors by firm and by channel---their motivations, buying habits
Experience working with RIAs and Institutions and how they operate. Strong understanding of Wires and Independent channel
Demonstrated success in working with multiple sales forces
Experience in augmenting the sales effort by delivering advisor support programs, value add programs and highly targeted solution-based campaigns
Experience in integrating marketing and sales activities
Strong content skills, particularly investment content
Ability to think beyond the current channel segments. Can envision advisor engagement that extends and complements personal sales
Ability and desire to work and influence multiple roles across the Delaware organization. Naturally collaborative across Sales, National Accounts and Product Marketing and Management
Able to interact well with and inspire confidence of senior management
Excellent presenter
Ability to develop dashboards and measure success of marketing efforts
Experience with deploying value add programs
Passion for the asset management business

Channel Marketing Manager Resume Examples & Samples

Drive strategy and execution of Resilient’s Channel Marketing program, including marketing to and through our channel partners
Lead enablement efforts for Resilient and IBM partners to better understand the Resilient Incident Response Platform, including sales and technical trainings
Assist in creation and upkeep of Resilient Partner Portal, including the creation of partner-focused marketing and sales assets
Plan and execute partner-focused events in the field (some travel required)
Lead transition of current Resilient Partners as they become partners in the IBM PartnerWorld Program in 2017
Oversee Global Channel Marketing budget
Self-starter. Takes independent action to identify and solve problems. Seeks out relevant information needed to make decisions. Gets involved with new initiatives and is able to thrive with limited oversight
Ability to work in a fast paced environment, with multiple and changing priorities while maintaining strong focus on execution and results
Strong writing skills, and ability to create thought-provoking marketing collateral
At least 3 years marketing experience, channel marketing a plus
Exposure to managing a budgetary
At least 5 years channel marketing experience
Understanding of marketing in the technology field
Understanding of cybersecurity landscape

Partner Channel Marketing Manager, OEM Resume Examples & Samples

Excellent communication skills in management conversations, presentations, and email
Capability to influence senior executives, managers, and experts across the company
Demonstrate continuous learning, intellectual curiosity, and improvement in professional impact on a daily basis
Track record of success in work and educational experiences

Channel Marketing Manager Resume Examples & Samples

Develop segment strategy and tactical marketing plans to drive sales through the channel and to deepen engagement with channel partners
Analyse ROI of marketing activities and utilize data to drive strategy and budget allocation
Deliver KPIs, meeting and exceeding marketing plan targets and responsible for revenue goals by segment/account
Maintain and improve the quality and strength of our company and individual product brands in the channel
Communicate a clear vision and strategy for the channel
Develop open and collaborative relationships with the business units: technology and security, engineering, sciences and continuity
Define and implement channel recruitment and support programs that increase reseller effectiveness and increase consumer loyalty
Define and implement channel marketing programs, events and sales tools that stimulate sales
Act as business point person with sales
Oversee pricing on product offering in region and responsible for pricing increases and strategy, as well as parity exercises
Create and deliver analytical reports in order to drive decisions that will increase sales
Honours degree, MSc or PHD or equivalent experience

Channel Marketing Manager, SMB Resume Examples & Samples

BA/BS degree in economics, marketing, or quantitative field, advanced degrees preferred
Strong business acumen and quantitative analytical skills
Experience working directly with product and engineering teams to provide clear business cases and requirements
Experience providing direction to and leading large cross functional teams
Experience in Microsoft Excel, SQL, CSS, and HTML preferred
Fast Learner and ability to set direction and execute in a quickly evolving, sometime ambiguous environment
Expertise in marketing channels (Email, Facebook Ads, Display, Onsite Merchandising, etc.)
5+ years of total experience with track record of increasing responsibility

Partner / Channel Marketing Manager Resume Examples & Samples

Leading, owning and driving the end to end through partner marketing strategy and planning for SMSP across channels
Driving demand generation and revenue-conversion execution, measured by pipeline generation & close rate, scorecard metrics, or broad marketing KPIs in partnership with Microsoft Marketing, partner field teams and external Marketing Agencies
Orchestrating the through partner Marketing execution & communities management across Western Europe in partnership with the field stakeholders
Driving measurable, investable, scalable, high return on investment engines while driving governance of marketing budget to
Reporting back to HQ stakeholders on the impact of the marketing investment
Candidates must have at least 10+ years of practical experience developing and driving partner marketing (including focus on digital) strategy and execution
Possess a personal passion for marketing, channel marketing, technology, partners and satisfaction
Experience driving demand generation with third party partnerships required
Passion for driving results
Proven ability to influence others as well as negotiation and conflict resolution skills
Knowledge of Corporate & SMB marketing and selling approaches
Have a proven track record of delivering high quality presentations

Associate Channel Marketing Manager Resume Examples & Samples

Assist senior manager on entire portfolio within the business segment
Forms and executes marketing plans within committed resources in conjunction with management direction
Responsible for lead generation activities for the B2B organization. Key metrics will be cost and volume of new customer and new product placement (including service contracts)
Develop plan for and lead execution of all channel-focused marketing communication pieces with a focus on generating inbound leads and sales from content marketing. Including, but not limited to; newsletters, product announcements, blogs
Work closely with sales training and sales leadership to ensure marketing messages and sales messages are aligned and complementary
Conduct and present cross-channel and account level presentations in conjunction with our sales departments
Develops annual promotional plans and work with cross-functional counterparts to execute on programs
Mines industry and sales data for new insight for the business
Develop and execute product, pricing and promotional plans to grow/defend
Successful support of category objectives
All elements of the value chain (marketing, sales, operations and shared services) reach agreed upon goals
Consistency of execution of the product launches or programs within parameter for success criteria
Delivers consistent and credible communications
Minimum 2 years experience in product, brand or marketing roles, or project management
Has an understanding of trade channel, shared services, and customer needs
Capable of developing and managing inbound marketing and lead nurturing programs. Background in IBM’s Marketing Cloud (Silverpop), Hubspot, Marketo or similar. Salesforce.com or similar CRM skills also useful
Demonstrated understanding of key direct marketing concepts, including lead scoring, on site analytics, phone conversion, etc
Understanding and experienced in multi-channel marketing and sales environments
Elevates overall Go-to-Market strategy for specific end-user segments and product categories
Can-Do Mindset; the ability to thrive in a fast-paced environment
Financial analysis aptitude
Systems knowledge with proficiency in Microsoft Excel and PowerPoint

Channel Marketing Manager Resume Examples & Samples

All actions by the Channel Marketing Manager will be to ensure the continued and long term growth and success of the business while striving to meet shorter term business objectives
Responsibility for distribution channel customer management, including distributor promotional campaigns, scorecard and contract management, co-op spend approvals, invoices and credits
Proactively drive the development and introduction of new products, distribution and end user pull through programs to maximize sales
Spearhead the successful execution of the agreed marketing programs and campaigns by implementing and tracking clear ROI measurement criteria and processes
Develop accurate product and channel sales reports
Be the market expert for industry trends, business drivers, competitive offerings, customer needs and buying behaviors
Routinely capture competitive and market data for the related products and segments in order to report on market opportunities and emerging standards and technologies for future exploitation
Partner with the Security, HVAC and FSP Marketing Leader on rebate program development, calculations, processing and program management
Facilitate cross-functional teamwork to realize maximum growth within the business
Manage the creation and submission of content for distributor catalogs
Provide input into the development of the SMB strategic business development plan, customer rationalization and SKU rationalization
Partner with Sales, Finance and Customer Service in successful new customer on-boarding
Work with Product Marketing, Sales and Marketing Communication teams to create and implement "value add" proposition to positively differentiate the business from current and future competition
Identify, develop and drive the implementation of training programs to meet quantified internal and external demands
A minimum of 3 years of experience in a Marketing or Business Development role
Excellent written and verbal communication skills with the ability to present up to the senior level
High level project management and organizational skills
Demonstrated experience with channel strategy including building & managing campaigns and promotions from

Channel Marketing Manager Resume Examples & Samples

As channel marketing manager you will be responsible for developing, driving and implementing channel marketing activity for channel partners
Developing and overseeing the marketing plan for channels within the organization
Implementing channel campaigns in order to expand market share and pursue aggressive growth targets
Working closely with all aspects of the business to gather product and channel insights
Working closely to the product and brand marketing teams you will support brand development and experiential activities
Utilize data and shopper insights to provide recommendations to drive category distribution and market share
Understanding changing and differing priorities depending on territories and how these impact channel marketing
Develop go-to-market strategies with sales and partners. Identify the best marketing
A minimum of 2 years in a Marketing Manager position
Ideally would have previous experience working as a channel marketing manager
A strong understanding of the distribution channels for the industry
The ability to manage small teams of people and influence senior staff

Institutional Channel Marketing Manager Resume Examples & Samples

Researches, develops and executes the marketing strategy for Vanguard’s Canadian institutional business, ensuring marketing and business objectives are fully aligned
Delivers a fully integrated marketing plan, working across the marketing team and leveraging specialists (i.e., editorial, digital, PR and events) to build the Vanguard brand and product awareness
Works with the Institutional Sales Team and the Head of Marketing to plan and implement the marketing strategy taking into account existing and target client segmentation, investment and industry trends and product priorities
Defines the marketing propositions for institutional at a corporate/business level and at a product level. Sets metrics for all activity, maximizes ROI and reports on marketing effectiveness on a monthly basis. Sets and reports on institutional marketing budgets
Leverages our thought leadership pipeline
Defines material requirements e.g. presentations, sales support material etc and project manages the development of these and ensures the management of all material within Siesmic
Develops deep understanding of sales strategy and ensures sales requirements are fully reflected in marketing activity
Demonstrates strong understanding of the competitive environment and incorporates this into the marketing strategy and the implementation of plans
Works with the internal and external partners to understand the effectiveness of marketing activity and uses insights to inform the future strategy
Works in a global context and leverages expertise and experience across regions, standardizing institutional marketing activity with other markets where appropriate
Leads and participates in special projects and performs other duties as assigned
Undergraduate degree in a related discipline
5-8 years experience in the Canadian institutional asset management industry
Proven experience of developing and implementing a marketing strategy
Excellent strategic thinking and analytical ability
Excellent project management, planning and collaboration skills
Deep understanding of the needs and issues facing institutional investors
Team player and proven implementer
Confident with working with people at all levels

Channel Marketing Manager Resume Examples & Samples

Design, lead and execute the successful development and implementation of strategic operational and channel partner marketing strategies
Collaborate with channel sales team to define programs/campaigns needed to support channel pricing, promotions, collateral, and sales & marketing initiatives
Identify and implement marketing tools to enable our channel partners nd make them more self-sufficient
Establish productive, professional relationships with key personnel in channel accounts and key opinion leaders in specific channels
Communicate channel marketing campaign plans to cross-functional teams
Cultivate strong relationships with sales, product management and operational leadership, to provide marketing & product expertise to meet shared business objectives
Lead Quarterly Business Review meetings with strategic partners for training, overview of business goals and measure relationship effectiveness
Stay abreast of competitor offerings and the industry marketplace to identify opportunities for new channel marketing strategies
Minimum 7 years experience in successfully driving integrated channel partner marketing strategies, with highly technical products or services
Proven track record in leading and working effectively with cross-functional teams, including product marketing, sales, operations and finance
Demonstrated ability to manage channel partner effectiveness and efficiency
Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits
Understanding of SaaS (subscription model)
Prior experience in a field sales account management role is highly desirable
Outgoing and dynamic interpersonal and strong verbal and written communication skills including the ability to interact with technical and business leaders at all levels
Proven ability to work across cross-functional teams (especially with Product Marketing/Management, Sales, Engineering and Support) in a fast-paced environment
Cultural fit is important. You must embody our core values of trust, passion, performance and respect
Ability to travel to key customer/partner meetings and industry events
Dynamic individual with a true entrepreneurial spirit for a fast paced and growing environment

Channel Marketing Manager Resume Examples & Samples

Candidate must have at least five years of marketing communications experience focused primarily on driving channel engagement
Background in B2B selling with a premium placed on possessing a strong understanding of the security industry
Demonstrated record of success in channel demand generation for high-tech products and solutions
Daily, hands-on user of Marketo and sfdc
Exceptionally strong writing, presentation and verbal communications skills, with the ability to clearly and simply articulate concepts, messages and strategies
Passion for results, measurement and optimization to continuously drive ROI
Experience with various of marketing driplines, including social, web, email marketing, events and webinars
This person must be a self-starter, highly motivated, flexible and energetic
Ability to work across the organization at all levels to execute on all marketing communications programs

Channel Marketing Manager Resume Examples & Samples

Develop strong relationships with Channel Sales teams to determine and drive strategy
Develop strong relationships with key partners - acting as the main, strategic marketing liaison from Nutanix
Assisting partners with developing marketing strategies, answering marketing questions, explaining Nutanix Partner Network (NPN) program information, and providing other relevant details and materials
Develop and implement initiatives and programs including: joint webcasts, seminars/conferences, website co-marketing, social media initiatives and email campaigns that build pipeline through key partner demand generation activities
Deliver regular, detailed reporting of marketing activities with emphasis in ROI and improvement analysis
Manage all aspects of partner MDF program for associated partners, including marketing plan reviews, approval of MDF requests, and provisioning of tools for marketing activities
Make recommendations regarding investment of MDF. Identify best practices employed by partners and ensures that these are properly leveraged internally and across the partner community
Develop and manage channel incentive programs (SPIFFs)
Work closely with Channel Account Managers and internal marketing team members who develop robust, relevant partner kits and co-branded materials

Channel Marketing Manager Resume Examples & Samples

Create market pull for Seagate products across channel and customers
Expand Seagate participation in channel to broad-base in both IT and surveillance channels
Ensure constant Seagate visibility in local market places, DMRs, targeted communities and key prosumer / creative-pro events
Develop subject matter expertise within marketing about the segment - including customers/consumers, trends, applications, influencers, partners, channels, ecosystems, competitors, purchasing behaviors, and all other relevant business aspects of the segment
Manage marketing budget; Allocation to channels/customers, optimize for long term returns; Set performance metrics to measure success in tangible and intangible results
Be accountable for all marketing assets/creative, concepts, campaigns and tools selection or requirements in your markets. Drive innovative content, use cases, stories and tools that resonate and drive preference for Seagate with marketers and customers across the market segment
Ensure strong sales, partner and business alignment through cross functional collaboration to drive execution
Primary owner of product launches plan, execution and results
Minimum 8-10 years of relevant experience with minimum 5 years in channel or consumer marketing
Minimum 4 years’ experience in social, digital and online marketing
Proven track record in brand development at regional or local level
Energetic, out of the box thinker, action and results-oriented
Experience with working through organizational complexities in a large corporate environment with multi-cultural and multi-regional international teams
Strong competence in marketing, channel, branding and strategy
Must be able to travel up to 35%
Bachelor’s Degree preferably in marketing, business or communications

Channel Marketing Manager Resume Examples & Samples

Develop and lead key strategic consumer shopping experience roadmaps including merchandising, POS signage, POGs, assortment, and digital
Lead gap analysis studies to identify and develop opportunities to grow Golf Pride’s business with the customer via new product, assortment, merchandising, cross selling, & promotions. Lead scoping and business case development
Work with sales, agency and shopper knowledge to develop insight based Omni-Channel Shopper Marketing programs that focuses on growing the category and the brand
Develop & maintain accurate channel marketing plans and budgets that ensure the timely implementation of merchandising programs and promotional programs for new product launches and store resets
Provide category management expertise that is driven from shopper insights and best practices for key retailers to grow the re-gripping category
Oversee, define and develop annual promotional plans that drive category and brand objectives, including developing promotions, manage promotional P&L, tracking and auditing
Develop competitive assessment to understand how competition is placed across various retailers
Ensures sales growth through robust merchandising programs, while utilizing performance metrics and analytics to gauge program effectiveness and make adjustments to future proposals
Supports in the creation of the marketing calendar for the retailer & implementation of it, including, but not limited to, agency briefings, supervision of production timelines, and budget management
Build relationships with the customer’s marketing organization, Golf Pride sales, and marketing organization to develop actionable insights into an aligned vision, go-to-market strategy, key initiatives and marketing activities
Leads in-store agency partner in the development of merchandising materials and promotional materials. Collaborate with other Brand agencies
Work closely with Product Marketing & Brand Marketing to support on-going priorities, including internal communication process, product presentations, trade shows, research and competitive intelligence
Acquires and enhances retailers website with relevant brand content that is sharable with key accounts including providing product specifications, brand copy, image & video assets
Bachelor’s degree from an accredited institution
5 years channel or brand marketing experience
3 years Marketing experience in consumer products
Ability to work in the U.S. without a company sponsorship
Master’s degree in Business, Marketing, from an accredited institution
7 years Shopper Marketing experience at consumer product goods company, retailer or agency experience in sports industry, preferably in the golf industry
Knowledge of golf retailers and the golf industry
Knowledge of distribution models
4 years of experience developing go-to-market plans in collaboration with customers
4 years of experience developing promotional programs & ROI
2 years of experience creating digital merchandise programs
3 years of experience managing creative agencies
Track record of success building a consumer brand, preferably within the sports industry
Ability to collaboratively develop channel marketing plans with sales, customers, and internal marketing team, and agencies
Ability to credibly influence people without direct authority
Ability to work in a fast passed, constant changing environment
Natural leader and driver with the confidence and conviction to successfully and diplomatically challenge the status quo
Excellent interpersonal communication and planning skills
Strong ability to build and maintain key relationships with customers, sales, and Golf Pride team
Strong analytical skills to accurately and effectively plan growth opportunities
Data collection and analytical skills

Channel Marketing Manager, Asset Management Resume Examples & Samples

Develop and implement channel specific marketing programmes and collaterals by understanding the distribution dynamics and product needs of agency channel to meet with business growth objectives
Gather and analyse business development objectives to ensure relevant delivery of marketing strategy and programmes
Plan and manage a range of marketing initiatives and integrated marketing campaigns to help deliver sales targets and meet business objectives, includes creation and maintenance of a suite of retail-focused fund marketing and communications collateral (ie. commentary releases, webcasts, presentations)
Partner effectively with regional team to ensure co-ordinated and consistent approach to representing and developing the Manulife Asset Management proposition to end-users and intermediaries
Develop and manage relationships with key stakeholders across Asia, both internal and external
Minimum 5 – 7 years of relevant experience, preferably with omni channel marketing exposure and people management experience
Strong commercial sense and knowledge of mutual funds/ investment linked products
Proven experience in translating investment propositions into tangible communication and campaign messages
Strong track record of campaign management, able to prioritize strategically and able to deliver creative solutions to meet with business needs
Organized and have strong sense for operational efficiency
Experience in managing agencies and service providers to ensure they are on brief
Strong team player and a good communicator
Innovative mind set, able to identify new means of reaching target audience

Senior Channel Marketing Manager Resume Examples & Samples

Defining, building and supporting the product line review process across the organization to conduct necessary market and consumer research, mix analysis and competitive insight to deliver meaningful, “category captain” quality line reviews that support company strategy and drive profitable growth
Defining, building and supporting a promotional / demand generation process that is rooted in data and ensure buy-in/collaboration with sales, category analysts, product management, product marketing and brand marketing
Supporting Channel Marketing Managers in the development of tactical support elements from ideation through deployment
Defining, building and supporting a process to track competitive positioning, industry, market and product trends that enable channel strategy adjustments to drive sales and market share
Defining a process to build, track and forecast annual channel marketing budget
Taking ownership in the definition and management of team member objectives, goals and development plans
Executing and measuring customer specific digital strategies
Ensuring that channel marketing activities and programs are consistent with company goals and objectives
Bachelor’s degree in Business Administration, Marketing or related discipline
8+ years combined in a brand, category, channel, product management, and/or sales with prior direct supervisory experience
Proven ability to define a multi-channel strategy, then lead a team to execute against said strategy
Excellent oral, presentation and written communication skills and problem solving abilities
Able to work well independently and in a team environment, and interact with individuals at all levels
Ability to travel domestically and occasionally internationally up to 25%
Prior experience with “Big Box” retailers
Prior experience in the flooring category

Channel Marketing Manager Resume Examples & Samples

Be the market expert for Specialty Flooring Retail industry trends, business drivers, competitive positioning, placement, messaging, promotional strategies and price positioning. Routinely capture competitive and market data for the identified segments and related products in order to develop market overview, report on market opportunities and emerging trends. Demonstrate strategic thinking and creativity on how to leverage customer insights to develop unique channel strategies in line with company business objectives. Conduct market research to better understand channel audiences and market conditions
Develop product plans for the identified segments including line structure (trade-up/mix). Make channel assorting and product strategy decisions
Guide merchandising direction, along with Merchandising Operations, and our understanding of how segments shop the channel to influence and guide display requirements and design, POP direction, plan-o-grams and assortment strategy/direction
Create integrated promotional programs to drive awareness, revenue growth, and position the brand with segments
Manage the creation of program elements for Elevate retailers and the retail Main Street Commercial (Small Business Owner), Builder, Property Manager, Trade Professional segments
Work with Strategic Accounts in preparing and conducting strategic account product line reviews, annual planning meetings and other major customer/group product presentations
Supervisory responsibility for Retail Project Specialists
Cultivate strong relationships with internal and external customers at various levels to promote Armstrong strategies and ensure the timely and accurate execution of projects and programs
Manage, attend and/or present at trade shows and other conferences
Tracking program effectiveness and recommend changes and improvements as required
5+ years of proven experience in Marketing, Business/Program Development, Business Strategy and/or Product Management with a record of demonstrated achievement
Detail and process oriented with strong business acumen and knowledge of key business measures--sales, gross margin, ROI, etc
Strong interpersonal, verbal and written communication skills with formal customer presentation experience and the ability to present internally up to the senior level
Basic Computer proficiency to include Microsoft Office Suite
Solid analytical skills and problem-solving ability
Channel Marketing Management

Channel Marketing Manager Resume Examples & Samples

Conducting analysis of sales data and customer information
Performing Voice of the Customer research to size and understand specific industry vertical market segments and understand customer needs
Identifying customer targets and go-to-market strategy for product launches
Effectively work with the product marketing teams to ensure sales teams have the appropriate resources to support new opportunities in the OEM channel
Support day-to-day marketing administration needs of the OEM sales channel
Act as a liaison between OEM sales team and marketing organization
Assist in planning and implementing cross-business activities and initiatives
Able to work & think independently, meet tight deadlines, mobilize resources and determine key stakeholders quickly
A minimum of 3 years of experience in product/channel marketing or sales role
Ability to understand technical concepts and products and effectively communicate their benefits with channel partners and end users
Decisive, high energy team player
Excellent presentation, problem solving, and interpersonal communication skills
Results-oriented, self-starter, and have the ability to successfully prioritize and execute many detailed tasks at any given time
Exposure to connected home and software partnerships beneficial

Channel Marketing Manager Resume Examples & Samples

Development of retailer omni-channel communications strategy that effectively drives Honeywell’s value proposition across multiple mediums (in-store POP, packaging, digital)
Conducting analysis of sales data and customer information and using this data to create growth strategies for Honeywell’s retail business
Understands transactional and value pricing in a retail setting and develops key strategies for growth
Effectively work with the product marketing teams to ensure sales teams have the appropriate resources to support new opportunities in the retail channel
Support day-to-day marketing administration needs of the retail sales channel including product set-up’s and website marketing content & development
Act as a liaison between retail sales team and internal product marketing, marketing communications, and engineering organization
A minimum of 5 years of experience in product or channel marketing
A minimum of 2 years of experience of marketing to consumers through retailers such as Home Depot, Lowe’s, Amazon, Costco and Best Buy
Understanding of unique marketing dynamics of selling and marketing products to consumers through brick & mortar and .com retailers
Experience with a CPG manufacturing company

Channel Marketing Manager Resume Examples & Samples

Solid experience in Marketing or Agency environments
Financial services sector experience, especially SMSF
Good track record of experience in direct marketing with a focus on digital planning and execution
Experience setting and maintaining online campaign tracking and management reporting
Relevant tertiary qualifications
Extensive experience working across multiple facets within a marketing department or agency

Channel Marketing Manager Resume Examples & Samples

Plan, develop and execute a marketing plan designed to grow the channel significantly in North America
Leverage knowledge of the channel and technology landscapes to recommend and execute on the appropriate marketing mix for partner marketing activities
Responsible for partner acquisition (working with Channel sales) and onboarding and enablement of new partners
Create program collateral, and manage partner marketing communications to ensure awareness of promotional campaigns and training opportunities
Lead cross department teams in delivering assets, tools and deliverables on time and within budget
4 plus years B2B channel marketing experience, preferably for a software company
Detail oriented, self-motivated and proactive
Professional, team player with strong leadership and interpersonal skills
Ability to work with distributed teams

Wholesale Channel Marketing Manager Resume Examples & Samples

Identify opportunities for wholesale partners to elevate awareness and engagement of Sports and Movies brands across their channels
Communicate upcoming campaigns to our wholesale partners and assist them in developing marketing plans to support the campaigns
Build strong relationships with relevant teams within our wholesale partners and drive internal teams across Brand, Creative, Scheduling and Content to support wholesale marketing activity
Support Wholesale partners to drive engagement of Movies and Sports among their contact centre teams
Produce campaign and sales collateral to support wholesale agents
Work with Sports and Movies Brand teams to ensure Brand Approvals process is functioning effectively

Channel Marketing Manager Resume Examples & Samples

Developing Specialty Flooring Retail Program plans
Establishing highly collaborative relationships with the Brand Management, Product Management, Product Marketing and Merchandising Operations teams
Providing channel marketing expertise to meet shared business objectives
Guiding merchandising direction by steering display and sampling strategy, plan-o-gram development and product assortment
Supporting Brand Marketing with consumer purchase journey and how it dovetails into the retail program in terms of creating an engaging shopper experience
Supporting Business Analytics with merchandising performance Return On Investment (ROI) measurements
Creating integrated promotional programs to drive awareness, revenue growth, and position the brand with consumers
Managing the creation of program elements for Elevate retailers and the retail Homeowner, Shop-At-Home and Designer segments
Drafting engaging creative briefs for the development of content, collateral, images, presentations, launch kits, and other customer-centric materials
Ensuring all touchpoints adequately communicate the value proposition
Working with Retail Strategic Accounts in preparing and conducting strategic account product line reviews, annual planning meetings and other major customer product presentations
Cultivating strong relationships with internal and external customers at various levels to promote Armstrong strategies and ensure the timely and accurate execution of projects and programs
Managing, attending and/or presenting at trade shows and other conferences

Channel Marketing Manager Resume Examples & Samples

Owning and executing marketing programs and integrated campaigns in conjunction with channel partners
Liaising between Puppet marketing and the channel partner ecosystem to drive participation in joint marketing activities
Using data, iterating and improving on existing marketing programs and campaigns to drive pipeline development
Collaborating with channel sales team to uncover and execute unique partner marketing opportunities
Developing and maintaining a library of Puppet content for partners to leverage within their own go to market motions
Promoting the use of Puppet and co-branded content to partner teams
Enabling partners to successfully leverage Puppet messaging and collateral/
Ensuring strategic and tactical alignment between Puppet and channel partners as it relates to joint marketing efforts
Managing and reconciling budgets across multiple teams - marketing, channel sales, and external partners
5-7 years partner marketing experience; channel/reseller experience preferred
3+ years of demand generation experience in a technology/software B2B environment
Experience developing and executing partner marketing processes and programs
Solid understanding of best practices around digital, email and event marketing; hands-on experience with marketing automation platforms preferred
Organized and detail-oriented with proven project management abilities
Strong collaboration and negotiation skills. Demonstrated experience successfully growing partner relationships

Channel Marketing Manager Resume Examples & Samples

A minimum of 5 years + of experience with technical manufactured products
A minimum of 5 years of experience in a B2B environment
A minimum of 5 years + marketing experience
Excellent communication skills, both verbal and written
Expert in Excel and PowerPoint
Exceptional organizational skills
Skilled in working with cross functional teams
New Product Introduction (NPI) experience
MBA Marketing degree preferred
Security, fire alarm or other technical field experience is helpful but not required

Channel Marketing Manager Resume Examples & Samples

Ensure 360° program success by liaising with various CBU teams and Go-to-Market team to ensure timeliness, consistency, and precision for launches
Able to manage multiple projects simultaneously at various stages
Act as a subject matter expert for CBU Channels in cross-functional meetings
Continue to evolve programs that have already launched into the channels
Work with Learning & Enablement to input requirements needed for CBU channels
Assist in the development of quarterly plans for CBU Channels to drive the needs of the business
Work cross-functionally to gain alignment from key stakeholders on program requirements
Liaise between CBU sales teams and head office to provide support and knowledge on programs
Develop toolkits, guides, and/or one-pagers for program launches
Minimum 5 years of experience in Telecommunications industry in a sales and support environment
Post-secondary education in a business-related field or equivalent experience
Project management capabilities
Excellent knowledge of Excel, Word, and PowerPoint
Excellent analytical, problem solving, planning and organizational skills
Solid interpersonal and relationship-building skills
Ability to work independently and as a team member
High level of attention to detail and excellent follow-up skills
Exceptional written, oral communication and technical skills
Demonstrates the ability to manage conflicting priorities and to deliver multiple projects to tight deadlines, with attention to detail and in a fast paced corporate environment
Extensive knowledge of Cable/Wireless products/services is an asset

Channel Marketing Manager Emeala Resume Examples & Samples

Bachelor’s / University degree in Business / Marketing and related marketing majors preferred
5 years’ experience in a commercial and / or marketing role in a B2B environment
Experience in a sales enablement or sales support role in a B2B / Institutional business
Demonstrated experience translating global marketing objectives to regional goals and implementing lead generation programs
Strong written and verbal communication skills (Fluent in English)
Ability to thrive in a fast-paced environment and a large matrix organization
Ability to establish strong relationships and influence in a matrix environment
Commercially savvy, customer centric attitude

Channel Marketing Manager, Amazon Business Resume Examples & Samples

Developing strategies to prioritize and structure highly scalable acquisition programs with platform, financial, and distribution providers
Executing on those acquisition programs through development of necessary capabilities and assets
Partnering with Business Development, Finance, Sales and Marketing teams to win, launch, and grow new platform provider channels
Structuring both unique programs for prioritized partners and channels as well as low-touch, highly scalable programs to drive broad adoption
Using performance data to continually monitor and optimize performance of channel programs
Ensuring consistent messaging of the Amazon Business value proposition across channels, you will own the creation and development of partner collateral, marketing pitches, and what is needed to effectively communicate to and through your partners
Excellent communications, priority setting, and expectation management skills
Ability to think and operate on a massive scale
Ability to work effectively in a deadline-driven work environment while maintaining a relentlessly high standards and maniacal attention to detail
Team-oriented with the ability to earn trust and work with and influence others in a global organization. Must be comfortable with frequent senior management contact
Ability to execute wide-variety of marketing programs
Possess an expert understanding of how to drive business and marketing through B2B channels to grow business
Strong project management skills, creative thinking and analytical ability
Demonstrated experience in working with sales and channel leaders in driving pipeline and revenue
Travel to meet with partners, sales leaders, attend events and support the channels team will be expected
Very strong written and verbal communication
5+ years developing and managing marketing programs and/or channel programs
Ability to operate successfully and independently in a rapidly changing and undefined environment
Relentlessly high standards
Thinks big. Has convictions
Self-sufficient. Self-motivated, Self-directed
MBA or other equivalent

Channel Marketing Manager Resume Examples & Samples

Contribute to your market’s growth, through a clearly defined regional channel marketing plan, incorporating the development of 6-month’s rolling distributor’s marketing plans (for the main distributors only) and adhoc reseller marketing activities
All distributor marketing plans to be clearly described and measurements to be defined and agreed upon with a balanced focus on both resellers and end-users. Regularly review and analyze all implemented marketing activities and share best practice across all parties involved. Issue marketing guidelines accordingly
Distribute marketing plans to be a well balanced mix between demand generation, in-bound marketing and social media
Project manage monthly partner newsletter which is the main tool for communication to distributors and resellers
First contact person for (adhoc) marketing related questions for your market and region
Manage allocated marketing development funds (MDF) for distributors
Work with Consultants, customers to facilitate use of B2B to drive awareness and demand generation
4-8 years (channel) marketing experience, in a broad area of marketing disciplines, demand generation marketing, in-bound marketing and social media
You have a ‘can-do’ attitude and deliver against promise
You are a skilled project manager
Strong analytical and reporting skills
Advanced computer skills: Word, Excel, PowerPoint

Channel Marketing Manager Resume Examples & Samples

Develop and execute successful sales and marketing campaigns for and with the partners in conjunction with the Alliance and Channel manager and the Sales Manager. These campaigns focus purely on volume market, and can be both products focused across all market sectors and specifically targeting a vertical market sector. Oracle’s sales and marketing strategy is strongly targeting through partners; mostly 100% of the sales are indirect
Liaise with partners and take ownership for successful creation, execution, monitoring and reporting on all type of Marketing campaigns whether promoting partner´s solution
Localize and execute global transactional campaigns promoting Oracle products. Seek input from and co-ordinate with all parties involved and drive successful execution throughout the whole campaign cycle
Communicate the campaign progress and outputs to Business Development Consultant, who turn the campaign leads (responses) into new business opportunities and pipeline
Focus on ROI from the campaigns – number of leads (responses), converstion rate (lead to new business opportunity) and pipeline are main KPIs
Conversion of country specific strategies into transactional marketing campaigns and sales initiatives for the small and medium companies
Pro-actively seek inputs and stimulate discussion with General Business management, Sales and Marketing teams
Create, select, maintain customer data, target groups and lists and together with the partner and the Field Sales Representatives to identify key target audience and coverage strategy
Engage and professionally manage third party suppliers – DM agencies, call centers, event organizers and list brokers
Own the fund for the territory to execute the campaigns against the original plan
Manage all related stakeholders communication and expectations for the assigned territories
Build yearly and quarterly Go-to-Market strategy and campaigns plan for the assigned clusters based on sales inputs and market demand. Then present it to stakeholders for further inputs and approval
Drive the strategic Demand Generation planning for individual markets ensuring both the regional and local priorities are reflected. Lialise the plan with local and regional Sales Managers and Partner Management, coordinate with regional Marketing
Ensure the demand generation plan is delivering the expected pipeline results and be agile to adjust fast and upscale the activities when appropriate
Proven of min 5 to 8 years experience in a direct marketing/similar environment in the IT industry
Budget planning skills and marketing frame work background
Fluency in English
Completed University Degree in a Business or Marketing discipline
Excellent verbal and written communication skills and persuasive skills essential
Excellent organizational and administrative skills, attention to detail and focus on results
Team player with a pro-active ‘can do’ mentality with the ability to drive and translate strategy effectively into execution
Flexibility and ability to work in a dynamic, international environment and openness to learn
Ability to self-manage, with strong organizational and planning skills essential
Self- motivated to continuously expand personal professional knowledge
Ability to work in a high pressured, fast moving and challenging environment
Knowledge of Oracle’s products and experience with channel marketing and sales is an advantage

Channel Marketing Manager Resume Examples & Samples

Partners with our Distribution and Investment teams by bringing our products, ideas, and value proposition to market through all communication channels
Work side by side with National Accounts, Sales and partner firms in the initiative decision-making process
Develop, manage & implement initiative strategy; execute marketing activities in the channel including but not limited to
7+ years’ experience in marketing, sales or national accounts
Experience in channel marketing preferred
Capital Markets knowledge
Mix of strategic and tactical ability
Collaborative work style
Good communicator: face to face, presentation, and written
Proven ability to set priorities and lead initiatives from inception thru execution
Well organized; strong project management skills
Series 7 preferred; must be able to obtain Series 7 license upon hire

Senior Channel Marketing Manager Resume Examples & Samples

Ownership of overall consumer experience in offline retail - through effective fixtures, branding, soft & hard POSM’s, from inception to installation
Ideate, design and execute effective and impactful communication elements to consumers across different touch points – online, in-store, out-store
Partner with Product managers and Field Sales team to support sales operations (e.g., managing promoter and partner sales staff training, creating, executing and measuring promotions, optimizing sales operations costs etc.)
Measure and improve offline retail experience and improve productivity of our retail assets, through ongoing retail audits
Drive and monitors 3P Sales team incentivesations , to ensure sales growth and superior consumer experience in offline retail
Drive in-store trails through focused marketing with store partners
Drive activation programs and out of store Trials
Provide marketing support to B2B sales to drive engagement with B2B customers with EDM’s, demo kits and other collaterals
Work closely with online team to support them in their marketing initiatives, and ensure consistency in Consumer experience in online & offline channels
Drive and pilot new marketing initiatives
Monitor, benchmark and outsmart competition
Be comfortable in getting hands dirty in day-to-day tasks to get things done
Have the obsession to drive a better customer experience through everything that we do here at Amazon
8 or more years of relevant work experience in consumer marketing in a large multinational retailer or consumer electronics environment
Experience in Consumer marketing , selling consumer products
M.B.A. from Tier 1 B-School
Experience in Shopper marketing , Brand management
Ability to deliver both tactical and long-term priorities
Good understanding of the Internet, social media, and digital media
Demonstrated ability to coordinate projects across functional teams, including technical, engineering, marketing, and design and merchandizing teams
Significant years’ experience in successfully delivering results in a fast-paced and dynamic business environment
Analytical approach to problem solving and a track record of driving results through continuous improvement
Proficiency at leveraging precious resources

Intermediary Channel Marketing Manager Resume Examples & Samples

Undergraduate degree. Completion of, or working toward, an MBA, CFA or investment certification is preferred
5+ years marketing or sales experience in the investment management industry
Strong written and oral communication and presentation skills
Solid organization navigation skills, including experience operating within matrix management units

Senior Partner Channel Marketing Manager Resume Examples & Samples

Creates a multi-year partner channel strategy and corresponding programs and plan that drives mutually agreed upon business results for Microsoft and partners
Lead and develop channel programs to transform and scale our channel ecosystem by understanding channel needs, market, and partnering across product planning teams and engineering
Partner with the partner sales and segment leads to ensure we are making strategic bets that generate long-term value for Microsoft and the Partners and ensure successful landing of programs in the field
Define joint product & technology alliance strategies with key ecosystem players to complete overall solution and lead partner co-marketing requirements (deliverables, programs, events, etc.) to maximize Microsoft & partner joint investments
Build effective value proposition & messaging for the field, partners, press, and analysts, and develop content to address customer needs and land compelling business value and scenarios, and partner with technical product management to deliver the right technical guidance
Identifies future partner capacity plans, new channel, and marketing engines, and resourcing models needed to deliver on product or geography strategy across multiple years, and Customer Engagement workloads
Responsible for direct engagement and relationship with strategic partner’s
Demonstrated 10+ years’ experience in technology related roles in areas directly relevant to the responsibilities described above
Channel and partner experience, tied directly to Business Applications (CRM and ERP)
Drives cross-team collaboration with diverse groups in a cross-functional organization. Manage conflicts & challenges in a diplomatic manner
Top-tier problem-solving skills with the ability to achieve results despite ambiguity, and ability to think strategically about the channel, technology, and its business implications
Able to think through the entire ecosystem value chain elements and corresponding tactics to transform the channel ecosystem
Experience and proven track record in taking new and innovative programs to market

Channel Marketing Manager Resume Examples & Samples

Execute Amazon and strategic partner co-marketing initiatives in offline retail channels, including project management
Define merchandising asset requirements for co-marketing initiatives
Define process and standards on how Amazon works with strategic partners
Define and manage merchandising installation via 3rd parties
Manage account specific offline in-store experience projects
Create trackers and workback schedules for individual projects
Manage in-store fixture projects (e.g., pop-up kiosks, stores-within-a-store, table tops, end caps, shippers, check lane, vending machines) from inception to installation
Understand the unique requirements for in-store merchandising execution across key strategic partners and retail accounts (set dates, execution capability, security requirements, branding restrictions/guidelines, etc)
Manage relationships with retailers and other brands to achieve results that are greater than what each brand could deliver separately
5+ years of experience in Product Management, Sales, Account Management, Retail Marketing, B2C marketing or Retail merchandising
Knowledge of a variety of marketing functions
Working knowledge of defining project scope and managing to a timeline and/or budget
Experience building and communicating project plans
Experience using tools to manage projects, such as Microsoft Project or others
Written and verbal communication skills, including but not limited to presenting in front of groups
Solid organizational skills including attention to detail and multi-tasking skills
Experience in Product marketing with consumer electronics brands
Familiarity with connected devices, IoT., cloud technologies
MBA or Master’s degree
Passion for creating and executing innovative consumer experiences in retail store environments
Previous success in co-marketing and/or partner management with industry leading companies
Demonstrates working knowledge of the partner and their business models. Responsible for partner marketing interface and ongoing marketing relationship
Provides counsel to partner’s marketing manager on marketing strategy based on business goals; makes recommendations on positioning, messaging, tactics, implementation approach
Ability to develop and manage integrated marketing campaigns
Strong verbal and written communication skills with demonstrated experience engaging and influencing senior executives
Demonstrated ability to understand and discuss technical concepts, manage tradeoffs and evaluate opportunistic new ideas with internal and external partners
High attention to detail including precise and effective communications and proven ability to manage multiple, competing priorities simultaneously
Ability to think strategically and execute methodically
Ability to work in a fast-paced environment where continuous innovation is desired
History of teamwork and willingness to roll up one’s sleeves to get the job done

Senior Channel Marketing Manager Resume Examples & Samples

Experience in B2B or B2C marketing management
Proficient PC skills (Windows, Word, Outlook, PowerPoint)
Highly numerate with intermediate or better Excel skills
Demonstrated capacity to thrive in a fast-paced workplace and deal with ongoing change and ambiguity
MBA/Postgraduate degree in a marketing/business-related discipline
Familiarity with Salesforce and/or Marketo
Experience working in a B2B environment

Channel Marketing Manager, SMB Resume Examples & Samples

BA/BS degree in economics, marketing, or quantitative field
Quantitative analytical skills
Experience providing direction to and leading cross functional teams
Experience in Microsoft Excel, SQL, CSS, and HTML
Experience in marketing channels (Email, Facebook Ads, Display, Onsite Merchandising, etc.)
5+ years marketing experience with track record of increasing responsibility

Channel Marketing Manager Trade Resume Examples & Samples

Responsible for developing and executing overall Trade Marketing strategy in Canada to achieve sales targets and brand awareness
Manage all Marketing and PR efforts including planning, execution, alignment with internal resources, and budget management
Collaborative sales/marketing planning with distributors to develop innovative marketing plans that maximize ROI
Customize global campaigns for key national distributors
Work with Global HQs, Canadian Sales team and US colleagues to implement product portfolio strategy, advertising campaigns, and digital marketing
Work with Corporate PR on identifying and developing case studies, editorial stories, and press releases
Lead and execute strategic customer events and tradeshows
Manage internal and external training
Market expert for Canada
Design new signage and point of purchase materials
Oversee and execute special projects
Establish lines of communication with distributor marketing personnel and execute regular field visits to distributor locations
Work with U.S. marketing team to align promotional offerings
Manage social media feeds through our third party vendor
Ensure corporate identity is represented in a consistent manner and adheres to design guidelines on printed, display and advertising material and signage. Design new guidelines for unique applications
Liaise with US and Corporate Communications departments to ensure harmonization of material
Develop and oversee electronic marketing tools to increase awareness of Ledvance and to aid in information dissemination
Ensure optimal use of LIGHTPOINT as a strategic advantage for Ledvance Canadian Lighting market
Job location: Mississauga, ON

Channel Marketing Manager Resume Examples & Samples

Analysis and planning - responsible for developing and implementing the EMEA channel marketing strategy and campaign plan
Work closely with the global channel teams on the development and production of partner enablement tools and other campaign-related collateral (campaign-in-a-box)
Work closely with Field Marketing to deliver strategic channel plans, activities and campaigns for the channel and providing advanced support for major asset launches/promotions/campaign-in-a-box
Responsible for communicating all channel programs, promotions and provide ongoing metrics and analytics to roll up to global number
Deliver regular, high-quality channel partner communications
Ensure the smooth running and communication of the channel training program
Work alongside the Global & EMEA Channel Directors on the delivery of the annual EMEA Channel Partner Conference – including objectives, content, agenda as well as logistics and production
Elicit bidirectional feedback loop to and from field marketing, sales and other constituents to order to hone future strategies, programs and plans
Work closely with the Channel Director to ensure the channel sales and marketing objectives are met
Strong written, verbal, analytical and interpersonal skills
Strong presentation and communication skills
Demonstrate project management skills. Can balance multiple projects and work to aggressive timescales within budgets
Good networking and relationship building skills
Works extremely well as a member of a team, excels also as an individual contributor
Confident, professional, motivated individual
Languages an added value
Proven marketing experience; Exceptional written and verbal communications skills
Previous experience in the IT security industry
Ability to effectively work with multiple teams across a number of geographic locations
Previous experience in a channel partner marketing role

Channel Marketing Manager Resume Examples & Samples

Reporting to the Manager, Channel Marketing , you will have ownership for supporting Tenable’s East and Central regional partners
In partnership with channel sales, this candidate is responsible for designing, planning, executing and measuring integrated campaigns representing Tenable products and solutions
Utilize and share Tenable-led campaigns with assigned partners
Develop quarterly marketing plans by partner
Engage with product marketing and marketing operations to prioritize, create and implement campaigns that align to business goals. Own your campaigns; collaborate with others to create, implement, execute and measure them
Define target results, budget requirements, resources needed, and timeline for the plan. Report actuals in relation to targets
Assess/reassess plan and adapt to capitalize on changes and opportunities in the market, industry, business
Understand all facets of the partners business including but not limited to: partner executive business plan, partner line card, complimentary offerings, alliances, segment strengths and weaknesses and technical expertise
Defines, executes and communicates programs that enhance Tenable’s penetration and drive revenue in a market/channel segment(s)

Senior Channel Marketing Manager Resume Examples & Samples

Develop communication strategy for retail sales associates
Develop marketing materials in conjunction with retailer partners to both educate the associate and communicate to the consumer
Track, analyze and improve communication vehicles
Increase audience size for communications
Evaluate, negotiate and manage merchandising vendors for creation of in-market materials and displays
Manage assets on identified sales automation websites, digital libraries and portals
Develop marketing materials to be viewed or used by consumers and sales associates in identified channel(s)
Help design research to learn more about influences and barriers to purchase within identified channel(s)
Support training vehicles for retail sales associates
Commercialize products and maximize market potential by developing strategies and tools for the Sales team, including channel marketing plans, promotions, merchandising, and POP materials
Set success metrics for plans, encompassing financial and non-financial metrics. Analyzes results at the channel level of new product launches and merchandising initiatives. Utilize this information for recommending future projects
5+ years Channel/trade, brand management and/or sales experience; including understanding customer objectives and shopper experience & buying process
Willing and able to travel at approximately 20% of the time
Education Required:Bachelor's degree or higher in Marketing or a related field
Experience analyzing P&L’s and managing budgets
Knowledge of Retail environment and Retail Sales Associate training
Knowledge and experience with multi-platform integration

Partner Channel Marketing Manager Resume Examples & Samples

End–to-End Marketing Strategy: Work in partnership with Sales and Product teams to support the near and long-term agency strategy and establish marketing priorities. Build the Annual Marketing Engagement plan with key agencies (including industry events as well as 1:few and 1:1 Microsoft led events), aligned with Microsoft Search Advertising and partner priorities. Determine investment focus and priorities to ensure appropriate ROI
Effective and Actionable Partner Marketing Account Planning: Negotiate and track the joint goals, marketing fund budget and define the joint marketing priorities quarterly. Influence how marketing fund may be included into agency trading agreements to have a holistic view of full marketing investment
Partner Relationships: Provide business leadership with a vision for mutual marketing success globally and across the regions. Advocate for the Microsoft Search Advertising partner relationship and own all aspects of delivering a high-quality marketing customer and partner experience (CPE) in coordination with account teams
Marketing Excellence in Execution: Manage the Agency relationships to execute marketing campaigns. Create joint value proposition and marketing materials to enable agency partners to amplify Microsoft’s marketing messaging, especially around new customer acquisition
Organizational Leadership: Collaborate with Sales and Product leads on the account team on a frequent formal and informal basis to drive close alignment on strategies, tactics and execution and share successes and best practices among agency teams
8-10 years of practical experience including developing and driving partner and/or customer marketing (including focus on digital) strategy and execution
Deep marketing thought leadership and knowledge of effective marketing strategies, tactics and portfolio investments to maximize return on marketing investment
Knowledge of online media and search advertising, including search-related advertising experience
Ecosystem insight, including the competitor landscape, emerging trends, knowledge of partner business models and programs
Passion for customer and proven experience of developing strong relationship at senior level of customers and/or partners (70% of the role is external focus)
Experience managing marketing budget with high-fidelity and accountability. Ability to analyze and report on results to inform future budget investment
Proven record achieving successful results in a global environment. International marketing experience preferred
A team player with the leadership chops to take initiative on big challenges, establish a plan and spark people’s best thinking and work
An individual who can work creatively, resourcefully and with impeccable project management and organizational skills

Channel Marketing Manager Resume Examples & Samples

As a Channel Marketing Manager for the AIDC product portfolio, you will be responsible for developing, driving and implementing channel marketing activity for North America Channel Partners in your region
Working closely with product and corporate marketing teams to support brand development
Interfacing closely with product managers, account managers, and reseller channel managers to understand product positioning and competitive landscape to strengthen market awareness through the channel
Analyzing, calculating and reporting on business data, including sales revenue (and projections), channel program ROI, channel ASPs and product margins and new product launch success
Conducting and developing quarterly business reviews (QBR) with channel partners
Participation in the development of annual partner business plans alongside sales teams
A minimum of 3 years of work experience in channel marketing
Experience with two tiered distribution strongly preferred
Mastery of computer technology including Salesforce.com, and Microsoft Office
Ability to think critically and analyze data and write reports

Channel Marketing Manager Resume Examples & Samples

As a Channel Marketing Manager for the AIDC product portfolio, you will be responsible for developing, driving, and implementing channel marketing activity for a select group of North American and Canadian resellers, DMAR’s and eCommerce partners in your region to pursue aggressive growth targets
Driving new product launches through resellers and distribution partners, supporting the efforts of pre and post launch activities to ensure channel success
Conducting and developing channel partner annual business plans and quarterly business reviews (QBR), collaborating closely with sales
Visit customer sites and drive and execute regional channel events – 50% travel. Travel sometimes is outside of designated region
A minimum of 3 years of work experience in channel marketing (with resellers, DMAR’s or in-channel eCommerce)
Demonstrated channel marketing, channel program, and campaign experience with reseller and ecommerce or DMAR channel
Mastery of technology including Salesforce.com, Microsoft Office, Marketo
Excellent communication skills both verbal and written, presentation/speaking and organizational skills
Strong commercial acumen, with ability to thrive in competitive and challenging environment in complex matrix organization
Ability to influence and motivate colleagues and interact professionally with all levels of management

Channel Marketing Manager Resume Examples & Samples

College degree in a related discipline
Ideally 3-5 years marketing experience
Ability to influence and partner with internal business partners on strategic product objectives and challenges; Energy and positive attitude to work with varying stakeholders and get them through to the “final mile” of action and outcomes; Persistent and relationship-focused so uses multi-channels to get messages heard
Able to influence and advise internal partners on marketing strategy and direction
Demonstrate initiative and resourcefulness; Ability to build relationships and work well across multiple functions
Excellent written communication skills; Excellent oral communication skills; Ability to present self professionally and intelligently to internal clients/colleagues
Strong editing skills; Ability to learn substance of research quickly; Ability to graphically depict key insights; Synthesize competitive information on an ongoing basis to inform marketing strategy; Proficient in Eloqua and Google Analytics and able present data clearly to inform decisions
Excellent organization, multitasking, and prioritization skills

Korea PC Channel Marketing Manager Resume Examples & Samples

Manage the relationship between 3DS and resellers, partners and/or system integrators
Define the channel marketing strategy and budget at worldwide and GEO levels with the Group VP of Marketing and communicate with relevant sales channel leaders
Set goals and plans to create pipeline in the designated What To Market in each GEO to activate the 3DS diversification strategy. Leverage global and GEO marketing resources and the Global Demand Center to execute pipeline-generating programs
Monitor, analyze and report results of local marketing activities and pipeline generation
For BT: drive & locally manage the execution of the strategic/growth account marketing strategy through Industry and Account Based Marketing programs
For VS and PC

Channel Marketing Manager Resume Examples & Samples

5+ years’ experience in POL distribution sales
A business degree (MBA preferred but we also like experience)
In-depth knowledge of HemoCue products and business; as well as the POL and hospital business
Proven track record of working with channel/distribution in the POL and hospital space

Channel Marketing Manager France Resume Examples & Samples

8+ years of experience in Channel Marketing, Trademarketing, Consumer Marketing, Brand Management; ideally in Consumer Electronics or fast moving industry
Experience working closely and negotiating with Consumer Electronics retailers such as Fnac, Boulanger, Darty…
BS degree, marketing or business administration preferred
Understand POS display development, retail services, planograms, merchandising, retail execution and process management
Strong experience in managing external distribution partners and 3rdparty marketing agencies
Understanding of consumer insights and the translation to retail relevant action in region. Experience with business analytics (ROI, POS data analysis, forecasting, online metrics and POP budgeting)
Comfortable working with matrix organisation including Sales, Retail, Legal, Brand, Operations and Events throughout the organization to ensure the deliverables meet deadlines
Experience in sales or training a plus, however, process skills are more critical
English and French (native) language skills required. Additional language a plus
Exceptional communication skills including oral and written
Extensive problem solving skills and ability to manage multiple projects and contacts in a fast-paced environment
Living in Paris or willing to be based in Paris, France
Extensive travel across France with occasional trips to other EMEA offices (50% of time)

Channel Marketing Manager Resume Examples & Samples

10 or more years of relevant business experience
Solid written and oral communication skills
Attention to detail and solid organizational skills are necessary
Ability to schedule and prioritize in order to meet deadlines
Proficiency in Microsoft Office Productivity Suite (Word, Excel, and Power Point) required
Ability to develop marketing materials and advertising plans
Ability to gather market intelligence for accounts
Knowledge of Seagate and LaCie products and pricing

Channel Marketing Manager Resume Examples & Samples

Create, manage and implement integrated marketing plans w/ key customers across Telecom and/or Retail channel in the US
Demand Generation: Work with key customers, agencies, on all aspects of strategy, creative & customer activation
Ensure all consumer, customer & promotional messages are consistent with brand strategy and deliver against customer /consumer insights
Merchandising: Work with Customers, Agencies, various marketing & sales departments on the in-store & event merchandising needs of the group
Training - Work with various groups to create & deploy Training Materials to be used by Trainers, Customers and RSPs
Work with the PR & Social team on messaging and opportunities for awareness & activation
Build strong working relationships with alliance partners (large Fortune 100 companies)
Develop and maintain relationships with suppliers, manufacturers and retailer marketing departments
3-5 years of Channel Marketing Experience
Experience in TELECOM or RETAIL is a MUST HAVE
Use diplomacy, persuasiveness and a confident consultancy style to guide stakeholders in supporting effective Marcom strategies
Strong experience managing complex projects and details & meeting deadlines for multiple concurrent projects
Bachelor’s degree in communications, advertising, marketing or related field; Master’s degree in communications or MBA is a plus

Channel Marketing Manager Resume Examples & Samples

Partner with sales team members (BDMs and NAMs) and key distribution customers to deliver against brand/business objectives and goals with the transformational redistribution customers (Bunzl/R3, Essendant, SP Richards, Saalfeld)
Apply marketing plans to include core distribution customers within the SMA and Afflink buying groups
Develop and lead the effective execution of advertising, promotions, trade shows, sales incentives and marketing collateral to achieve growth objectives
Lead/participate in key customer planning meetings and trainings
Foster cross-functional engagement with internal and external constituents　
Partner with Product Managers, Target Marketing Managers and Customer Development/Sales to deliver against strategic business plan objectives and goals
Drive joint marketing planning with key KCP customers and on-going cross functional engagement with high-growth ("Transformational and Collaborative") customers to deliver against the Go to Market growth targets
Develop customers' capability around key products and categories to grow market share　　
Bachelor's degree in marketing or related field required. Masters/MBA with concentration in marketing preferred
5-8 years of related experience including sales or marketing with demonstrated success in the following areas: (1)Distribution channel management, (2)Integrated Marketing Planning and Marketing Communications, (3)Positioning strategy development and refinement, (4)Product, Solution and Business Model innovation
Commercialization through a high performance, consultative sales team
Works collaboratively with team members, marketing peers, and cross functional teams
Experience working with cross-functional groups (e.g., sales, finance, operations)
Ability to work independently and complete projects within required timeframes
Strong analytical, decision making, influence, and communication skills
Demonstrated success in channel marketing – specifically Redistribution channels
History of working with sales teams and large distribution customers to drive growth initiatives
Able to work in a matrix organization driving collaboration across functions, geographies and businesses
Able to inspire, motivate and lead project teams to achieve outstanding results
History of demonstrated success in the development/execution of marketing plans
A demonstrated ability to glean conclusions and insights from complex problems and issues; and to navigate and perform in ambiguous circumstances

Channel Marketing Manager Resume Examples & Samples

Collaborate with Channel team on the optimization of channel partnerships to drive greater awareness, pipeline and accelerate sales opportunities
Drive the launch of the PRM system in ANZ
Develop collateral and assets relevant for the Channel and strategic partners
Maintain a marketing calendar that details all campaigns and expected outcomes
Effectively partner with cross-functional teams (product marketing, marketing operations, marketing communications and online marketing) to drive end-to-end campaign execution
Create and maintain marketing campaigns within Salesforce.com and Marketo
Coordinate and track marketing spend against program budget
Strong communication and interpersonal skills and ability to work well with different personalities
Resourceful – leveraging all resources both internal and external to complete a program
Ability to flourish in an extremely fast-paced, high-growth environment
Organisational skills and ability to prioritise numerous tasks, events, etc
Strong team player with a “can-do” approach
Self motivated and independent thinker, requiring minimal supervision for decision making
Enjoy working in an informal environment with a "start-up" culture
Commitment to professionalism is required
University degree in a related field of study
5-10 years’ experience in business development, marketing or communications
Fluency in MS Office
Familiarity with CRM (Salesforce.com), marketing automation (Marketo) and campaign tracking tools a plus

Senior Partner / Channel Marketing Manager Resume Examples & Samples

Building and maintaining strong intelligence of the market, providing key insights including key growth and technology trends as well as our competitors
Define the Azure Sell-in Channel strategy with key segment stakeholders
Work with the area BG leads to help build the execution strategy for Azure through CSP to drive both partner and subsidiary growth
Develop our to-partner value position across Azure, emphasizing differentiation across
Key go to Azure scenarios
A fast paced, exciting work environment where there is always a new challenge
Opportunities to showcase your talents, business and technical skills and directly impact customer and partner experience
Direct impact as you will be at the center as Microsoft builds its cloud reseller motion
Personal drive and impact, a desire to roll up the sleeves and personally make things happen
Collaborative attitude, ability to work toward customer/business goals as a team rather than a personal goal
Understanding of Microsoft field and corporate organizations to help navigate and coordinate efforts across the company
5+ years of experience in product marketing and be passionate about working with partners

Channel Marketing Manager Resume Examples & Samples

Bachelor's degree in communications, advertising or business related field
At least 8 years experience in marketing or related field, including 2 years of digital marketing experience　
At least 5 years of credit card industry experience
Self starter who will own results
Proficiency in Microsoft Office programs
Ability to effectively prioritize work effort
Ability to lead collaborative work teams
Good creativity skills

Channel Marketing Manager Resume Examples & Samples

Managing Kensington's reseller and distributor partner portal, training tools, and themed campaigns for our partners to increase awareness, product knowledge and sales of Kensington products
Auditing/monitoring campaign and promotion performance and making optimizations and recommending improvements that will improve Kensington’s brand standing and sales at our partner companies
Demonstrating strong budgeting skills to ensure that all channel and demand generation investments are accountable to the defined business outcomes
Maintaining strong linkage to Kensington brand and product goals, as well as Kensington's sales team and our partner goals
Developing and managing customer events throughout the US; and
Directly managing one team member
Bachelor’s degree required, with a degree in marketing (or business) preferred
A minimum of 5 years’ experience in sales/marketing is required, with electronic accessories experience preferred
Must possess high energy, strong proficiencies and experience in channel, digital and online marketing
Must have strong communication, influencing and executional skills and desire to work in complex and challenging fast paced environment
Must be able to interact positively with internal stakeholders across functions and cultivate relationships within the local office and remote teams
Must have analytical skills with proficiency in Excel and PowerPoint; Must have working knowledge of “ROI based marketing”
Must have strong interpersonal, communication and reporting skills, which are also key in this role; and
Must be able to travel as needed up to 25%

Global Channel Marketing Manager Resume Examples & Samples

Lead in developing and implementing channel strategy with emphasis on branded and Independent
Workshops – and articulating it through best practice Toolkits for markets
Responsible for innovative workshop offer development, monitor implementation and effectiveness of the offers
Plan and execute global marketing programs in the workshop channels in a timely, rigorous and collaborative manner
Expand and manage the BikePoint and Castrol branded workshops by strengthening and differentiating the workshop offers, developing and executing training programs and merchandising solutions, measuring and monitoring ongoing results & providing strategic direction to the country teams on growing profitably through this network
Help facilitate and accelerate local adaptation of global initiatives
Work closely with in country Space Managers and workshop manager to generate deep customer
Insights
Ensure transfer of best practices across the countries in the region by institutionalizing sharing forums
Build capability in the sales team by working with them in the key markets
Build systems and processes that ensure business knowledge and customer insights are available for transition of knowledge and capability to new entrants in the sales and marketing teams
Ensure that the channel development and offer design are contemporary and customer-centric by staying abreast with the latest practices in the industry
Sales and marketing experience (9 to 12 years) would be essential for this role
The ideal candidate would be familiar with all aspects of channel marketing and offer development and would have had front line exposure to customers in a past role
Previous exposure to a regional scope role would also be beneficial
Prior experience in a brand management role is desirable
Fluency in English is required for this role

Intermediary Channel Marketing Manager Resume Examples & Samples

5+ years asset management sales or marketing experience within an investment management organization
Ability to translate difficult investment concepts for various audience
Proven track record developing and implementing marketing programs
Strong written/oral communication and interpersonal relationship skills
Ability to prioritize in a fast-paced environment Strong work ethic, professional demeanour, and an intellectual curiosity

Channel Marketing Manager Resume Examples & Samples

Develop and execute strategic marketing programs and campaigns to bring the value proposition to retirement markets
Partner with the Retirement sales organization to bolster distribution efforts by developing differentiated and innovative go-to-market strategies
Develop and maintain a best in class client-facing marketing content including product and thematic insight pitch books, etc., that support existing business needs, new product and thematic insight launches and the cross-sell of existing products and solutions
Improve lead generation and client engagement by segmenting audiences and developing targeted email marketing programs
Activate content and programs in sales channel and across marketing channels leveraging the full marketing mix across marketing channels and mediums, with a strong focus on digital (drive to web, social media etc)
Develop media activation strategies to promote key themes and capabilities (e.g. conference sponsorships, proprietary events, webcasts, direct marketing, trade publication advertising etc.)
Own content development and production, packaging, promotion and distribution of Planet DC, the channel’s thought leadership and insights program/magazine, partnering with a dedicated content researcher and writer
Seek to maximize the synergy potential of the multiple asset managers within the BNY Mellon family, product development, strategy groups, and other thought leaders to
Strong marketing skills including message and value proposition development
Strong, demonstrated written and verbal communication and presentation skills
Be able to work in a fast-paced, dynamic environment
The ability to think conceptually and strategically with a strong focus on tactical execution
Ability to manage multiple large projects
Strong knowledge of target audiences including institutional and intermediary (defined contribution plan sponsors, retirement plan advisors)
Knowledge of regulatory and industry rules, guidelines, and standards (SEC, FINRA, DOL, etc) a plus
Experience working with and across multiple asset classes
Ability to develop fully integrated strategic marketing campaigns and programs applying segmentation best practices (developed in partnership with CRM and database Marketing Groups)
Expertise in digital, traditional and social marketing channels
Ability to effectively navigate corporate structures and build relationships

Siot Channel Marketing Manager Resume Examples & Samples

As a Channel Marketing Manager you will be responsible for developing, driving and implementing channel marketing activity for EMEA Channel Partners
Developing, executing and measuring channel marketing programs and promotions to pursue aggressive growth targets
Managing the channel marketing budget to effectively market Honeywell products through partner Marketing Development Funds (MDF)
Driving new product launches through the channel, supporting the efforts of pre and post launch activities, such as product requirements, alpha/beta processes, and ongoing marketing activities to ensure channel success
Working closely with cross functional teams and sales teams to meet revenue and unit plan targets through the channel
Analysing, calculating and reporting on business data, including sales revenue (and projections), channel program ROI, channel ASPs and product margins and new product launch success
Working with all aspects of the business to create and measure effective programs and promotions for channel
Working with corporate marketing teams and cross functional teams to execute communications to the channel including newsletters, webinars and bulletins and measure their effectiveness
Ensuring Voice of Customer (VOC) excellence from the channel partners as required for marketing programs, promotions, product development, competitive intelligence, pricing etc
Monitoring competitive activity within the channel and form strategic plans to increase market share
Creating systems and processes to streamline partner management
Overseeing day to day channel operations
Visit customer sites and drive and execute regional channel events – 25% travel. Travel sometimes is outside of designated region
Bachelor’s Degree in Marketing or Technology or related field
5 years relevant work experience in channel marketing
Demonstrated channel marketing, channel program, and campaign experience
Demonstrated results in channel marketing or related field
Excellent communication skills both verbal and written, presentation and organizational skills
Strong commercial acumen, with ability to thrive in competitive and challenging environment
A team player who is able to prioritize work independently
Time management skills
Ability to think critically and analyse data and write reports
High level of integrity demonstrated

Channel Marketing Manager Resume Examples & Samples

Responsible for developing, driving and implementing channel marketing plan for selected groups of channel partners (Accountants, Financial Institutions, Franchises, PE Firms, etc.)
Develop and manage marketing programs from inception through to implementation to bring partner-led SMB leads to the funnel
Develop strong relationships with Channel Sales team, assisting them with planning and executing partner-led marketing programs to drive referrals
Implement channel campaigns in order to expand market share and drive partner referrals
Work closely with all aspects of the business to gather product and channel insights
Research and track competitive positioning, industry and market trends and adjust channel strategies accordingly to drive sales and market share
Create and manage annual marketing calendar for each partner
Oversee the development and maintenance of the Partner Portal from a content perspective
Develop partner communications and execute tactical marketing strategies from a collateral perspective
Work closely with channel partners to create messaging and co-branded collateral
Work closely with Events Manager on identify key industry events and developing/executing sponsorship programs
In partnership with the Events Manager, develop and manage channel specific trade shows/events including promotional plan, booth layout and logistics
Work with channel partners on developing quarterly marketing programs
Develop monthly social posts for sales teams and partners
Manage channel marketing budgets associated with assigned projects and initiatives. Reporting: don’t see any responsibilities did you want to include or does marketing operations handle these requests
Partner with CPA, SmartPros and Maple Leafs to drive channel initiatives
Work with digital team to improve partner (channel) section of the adp.ca webs
MBA or Bachelor Degree in Business with a Marketing major preferred
5-7 years overall experience in a channel marketing capacity
Demonstrated project management experience to lead and manage several projects simultaneously and within deadline
Demonstrated ability to coordinate cross functional teams both internally and externally
Excellent time management, interpersonal, communications, analytical and problem solving
Experience in the Human Capital Management industry is a definite asset

Channel Marketing Manager Resume Examples & Samples

Understand Akamai’s overall Channel Marketing Strategy
Manage day to day marketing relationships with Akamai channel partners and work closely with them to identify and prioritize joint marketing programs to grow revenue; create and execute strategic marketing plans to support including PR, joint events, messaging, positioning and web site content creation
Create supporting collateral, presentations and sales tools that convey the value of Akamai’s solutions with channel partners
Work with channel sales leadership to define target accounts in key sub-segments; develop and manage marketing messages and marketing programs
Work with Akamai Industry Marketing and Product Marketing to “channelize” direct marketing programs and tools into relevant, useful information
Work with channel sales, IT, and Akamai creative services on managing improvement to systems and processes for channel partners to enhance self sufficiency. These include: partner portal, configuration tools, ordering systems, partner on-boarding systems, partner training, and customized collateral systems
8 years of relevant experience and a Bachelor’s degree {add Degree info here} or its equivalent or
6 years of relevant experience and a Master’s degree {add Specific Degree here} or
3 years of relevant experience and a PhD {add Specific Degree here}
8 years of experience in a channel or strategic partner marketing role
Strong marketing fundamentals including external product launch activities, online advertising, PR strategies, e-mail marketing, event management and demand generation
Ability to manage diverse partner relationships and expectations
Ability to work with a large, diverse channel sales team
Familiarity with dynamics, motivations, and business models of a diverse set of value added resellers
Strong knowledge of the Internet technology, emerging technologies, and industry fundamentals and trends

Channel Marketing Manager, Xbox Resume Examples & Samples

Partner with internal and external stakeholders to build and execute marketing plans for the in-store and online environments that establish an omni-channel experience for the consumer
Maintain and oversee Xbox Channel Marketing budget and reporting
Develop an in-depth knowledge of the retail partner, how they take products to market, their marketing vehicles, opportunities and timelines
Develop fully integrated digital marketing campaigns encompassing all the main functional elements including website presence, CRM, Social media, SEO, Mobile
Manage day-to-day relationship across key Xbox stakeholders: Category Marketing Team, Sales Team, and the Worldwide Channel Marketing Team

Senior Channel Marketing Manager Resume Examples & Samples

Leading the development and implementation of the annual strategic marketing plan by translating research and analytics into usable insights, and prioritizing them based upon customer/channel impact while remaining consistent with key customer/channel strategies
Partnering with the K-12 Director of Sales and K-12 Sales Strategy lead to deliver promotions that are rooted in the annual marketing plan, channel insights and planned, measurable results
Serving as the primary internal and external Marketing resource for KSC Foodservice sales, Sales Strategy teams and key customer events and includes a need for strong analytical, writing and presentation skills that break-down complex facts into interesting learning
Leading the development of national promotions, programs and tools that address channel priorities, customer needs, regulatory realties and Marketing to Kids (M2K) requirements
Supervising, leading and owning the KSC School Nutrition Association (SNA) relationship, including marketing investments, sponsorships, trade show activations and communications
Partnering with Nutrition Marketing, Government Affairs and regulatory agency to understand the optimal method and time to update team members on changes associated with K-12 USDA regulatory requirements (both proposed and codified). When appropriate, contribute significantly to business risk assessments in collaboration with Nutrition Marketing
Supervising the development and implementation of the non-commercial annual strategic marketing plans and ensuring an effective use of consumer, category and customer insights to develop promotion, program, tool and communication recommendations that can drive KSC sales and profits
Partnering with KSC communications lead to ensure optimal use of media investment. This includes the evolution of balancing media investment between operator and influencer media
Overseeing and actively participating in key account planning to ensure requests from key customer decision makers and National Account Managers are adequately actioned, resourced and prioritized against KSC business goals
CPG foodservice and/or agency experience
Significant related experience
High level of organizational skills
Ability to meet tight deadlines and juggle multiple priorities, while flawlessly executing on projects in a fast-paced, often pressured environment
Strong influence management & collaborative skill set due to required support from multiple cross-functional areas
Advanced skills with Microsoft Office Excel, PowerPoint, Word

Channel Marketing Manager Resume Examples & Samples

1 Define the RTM strategy for his/her channel
Work with Country Strategy Marketing to develop/challenge the RTM strategy
Contribute to define and adjust the country
Is responsible of the pricing positioning and consolidated margin (CCO) optimization
University Graduate
Strong offer knowledge and management; business acumen
Strong analytical ability, organizational skills and project management skills

100

Channel Marketing Manager Resume Examples & Samples

Lead and develop locally the Marketing strategy for the Electrical / Builders Channel through a comprehensive understanding of market dynamics, influences, insights and customer needs
Development and execution of a national Channel Marketing plan to ensure growth opportunities are maximized with distributors, in alignment with business strategies
Drive marketing excellence focusing on formulating compelling and relevant value propositions and the delivery of supporting initiatives in close consultation with the Offer marketing and Sales teams and specific to this channel
Implement strategies and tactics to drive coordinated growth with distributors on behalf of all divisions of the business
Engage and network with relevant industry stakeholders through targeted events and marketing initiatives to shape key influencers
Tertiary qualifications in Marketing or Business related fields
Sound knowledge of the Electricians / Builders Channel and key influencers within Australia or a legacy of strong channel management in the building or associated industries
A passion for strategic thinking combined with executional capability
Highly effective time management and organisational skills will be perfectly complemented by excellent verbal communications, interpersonal and presentation skills
Sound influencing and negotiation skills at a senior level
Finely honed active listening skills coupled with solid client relationship management experience will enable you to translate complex customer needs into effective business solutions

101

Channel Marketing Manager Resume Examples & Samples

Delivery of web content strategy for consumer-facing website, taking into consideration all channels to market
Creation, business alignment and delivery of the consumer-facing web and content strategy
Provide inputs to strategic plan (STRAP) and Annual Operating Plan (AOP) in support of E&ES strategies and objectives
Work closely with User Experience (UX) team, social media, database marketing ecommerce teams to provide integrated online marketing strategies and KPIs
Provide leadership, direction, and project management for online efforts
Drive strategy and execution of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) goals
Drive linkage, consistency and efficiency in our online presence across social, ecommerce, communities, email marketing and customer care
Work across geographies to provide region and culture solutions as well as language translations as needed
BA/BS Degree in Business, Marketing, Engineering or related field
3+ years prior experience in an online marketing or web content strategy capacity
Experience with SiteCore as a global web platform
Experience in consumer electronics or consumer packed goods
Experience managing 3rd party agencies
Expertise within the digital environment and in aligning marketing strategies with business needs
In-depth knowledge of integrated marketing and Customer Relationship Management (CRM) disciplines (including primary research, segmentation, targeting, direct marketing and customer care)
Experience linking web channel and customer experience to business outcomes

102

Senior, Channel Marketing Manager Resume Examples & Samples

Work with assigned focused partners to define and execute strategic marketing plans
Develop and execute marketing initiatives that create awareness of Unitrends solutions, educate partners and drive pipeline against agreed upon metrics
Work with regional Channel Account Management teams to tie back marketing programs to ROI
Identify needs & develop assets that enable partners to market Unitrends solutions through their go-to-market
Drive thought leadership around marketing within the channel
Measure & support methods to continuously improved the partner experience
Drive cross-functional coordination working with management, field channel teams, marketing and operations
Design and deliver effective promotional and incentive programs, A/B test promotions and determine optimal program
Leverage distribution marketing programs to recruit new partners to Unitrends
Evangelize the Unitrends Partner Portal as a tool to help develop and enable channel partners
Align Channel Partner marketing plans to the corporate campaigns, brand and message platform
Track and manage for channel marketing budget for your region
Support the leadership of the department with other projects and activities as needed
Ability to create impactful partner centric content, tools and marketing assets
Understanding channel marketing programs and how to execute them with partners
Knowledge and experience working with various channel partner business models (VAR, xSP and distributor)
Proven ability to develop marketing plans that meet specified ROI, sales and product objectives
Budget management and project tracking
Proven ability to work successfully in cross-functional environments to achieve results
Strong presentation, writing and communication skills required
Analytics capabilities
Occasional domestic travel
Perform other duties and projects as assigned
Bachelor’s degree required; Masters preferred
7+ years partner/channel marketing or channel program experience
Proven track record of developing and executing successful marketing programs to/through the channel that yield measurable results
Ability to work in fast-paced environment
Proficiency and Microsoft applications (Word, Excel, PowerPoint, Outlook)
Proficiency in marketing automation programs (Pardot) and the use of Salesforce
Creative problem solver and resourceful in meeting channel marketing program goals to grow market share in this segment

103

Senior Channel Marketing Manager Resume Examples & Samples

Ownership of China’s Marketing, Branding plans that support local needs & business goals, are aligned with region directions & objectives; short & longer term
Develop & execute country marketing programs, retail merchandising, promotions & lead generations, End user & CRM programs, communications / advertising plan, events/ seminars & activities, localized collateral & tools through various communication vehicles & media
Country New Products Introduction (NPI) planning, messaging & execution that resonates with local needs
Execute in-store plan to support channel & asset development & sales; leverage to drive retail/store branding and presence
Build knowledge & expertise around customers’ purchase behavior in country - work with sales on focus areas to maximize opportunities

104

Channel Marketing Manager Resume Examples & Samples

Self-motivated and independent thinker, requiring minimal supervision for decision making
3-5 years’ experience in business development, marketing or communications
Proven presentations skills

105

Field & Channel Marketing Manager Resume Examples & Samples

Reporting to the EMEA Marketing Director, your main priorities will be to create and execute a marketing plan for the territories that you support with a particular focus on key countries
This is a field and channel marketing role with a strong focus on working with channel partners across different cultures, timezones and languages. Building relationships, campaign adoption and increasing partner marketing productivity in order to scale our efforts across Europe are fundamental to the success of this role
Ownership of developing, executing & ROI of the direct and channel marketing plan across this territory includes
End user/Direct marketing; Integrated, low touch, high volume lead capture campaigns in French and English
Distributor & reseller marketing; reseller adoption and engagement, partner recruitment, mindshare, content tools, incentives
Develop quarterly marketing plans for focus resellers and distributor and support the partner in executing their plans with successful results
Working with the global shared service marketing teams to maximise performance eg Global Demand Gen team or streamline communications and enablement from our Global Channel Marketing and Training teams
Work location in EMEA Head Office based, London, Stockley Park

106

Channel Marketing Manager, SMB Resume Examples & Samples

Be an expert in our marketing channels, strategies and customers to drive requirements on what processes or tools will scale impact
Identify opportunities for technological and process improvement, quantify the impact, and drive build vs. buy decision making
Translate marketing use cases into process or product solutions
Work directly with marketing, design, analytics, operations and engineering teams to build world-class marketing infrastructure that drives significant response improvement, CPA efficiencies, or revenue
Build & execute on marketing infrastructure roadmaps and communicate to internal and external stakeholders
Prioritize and measure initiatives through qualitative and quantitative analysis
Work in a fast-paced, cross-functional environment to do all of the above
Experience working with an enterprise-scale marketing platform (e.g. Adobe Marketing Cloud, Salesforce Marketing Cloud, Marketo, etc.)
3+ years marketing experience with track record of increasing responsibility

107

Channel Marketing Manager Resume Examples & Samples

Develop pipeline acceleration programs jointly with sales; leveraging assets and tactics from the global marketing programs and creating additional tools and tactics as needed
Develop and implement target account strategy to support account-based selling
Research, choose, design and manage live events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post event strategy to increase engagement and response rates working closely with the events team, product/solutions marketing
Support the sales team in converting marketing qualified leads into won opportunities by working closely with the team on these opportunities
Interface with sales to determine sales enablement needs, and work with product/solution marketing to develop tools, programs in a box, training and content
Manage the sales enablement content repository and ensure that all information is easily and readily accessible at point of need
Proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities
5+ years in B2B marketing or sales support with 2+ years of field marketing experience
BS in marketing or business, or comparable education/experience
Experience in the life Sciences, biotech or Pharma industry preferred
Knowledge and experience on how to clearly articulate a market-specific value proposition and tailor it to fit a variety of program requirements
Knowledge and experience on how to market to a range of B2B buyers using a wide variety of offers (e.g. white papers, case studies, webcasts) and delivery mechanisms (email, telephone, direct mail)
Leadership and proactive initiative to drive business objectives
Strong organizational skills with emphasis on time management
Ability to work independently or in groups
Self-motivated with demonstrated flexibility and adaptability in various tasking situation
Strong analytical skills with focus towards details
Can learn quickly and communicate effectively in a fast-paced environment

108

Field & Channel Marketing Manager Resume Examples & Samples

Understand overall RSA business plans and initiatives, strategic programs, Channel Sales Strategy and Partner requirements and aligns Regional Channel Marketing plan to same
Assist partners /alliances developing and leveraging Channel marketing business plans for defined partners
Assist partners deploying marketing development funds (MDF) and Partner Co-op in support of the marketing business plan
Work with Distribution partners to leverage Distribution capabilities and support resources for the VAR community. Work collaboratively with local Channel Sales Managers to ensure integration & selection of key partnerships, sales focus and go to status
Drive adoption and utilization of Channel Program tools, incentives and programs
Work Corporate Program Teams to provide feedback to create effective demand and incentive programs
Leverage RSA Alliance partnerships to ensure integrated marketing programs and activities as applicable
Regularly meet with partners and partner management to understand impact on current business and market trends and to ensure that programs meet their needs

109

Channel Marketing Manager Resume Examples & Samples

Leveraging recently completed research to define, build and support the go-to-market marketing and sales strategies to drive engagement, sales and profitability with multiple contractor types within multiple channels
Setting priorities of who to target, where to target, with what tactics, how to keep them engaged and tools needed for contractors to represent the brand
Leading and project managing a cross-functional team in developing complete and accurate plans that ensure the timely implementation of all tactical elements
Defining, building and supporting a data-driven promotional and demand generation process, ensuring buy-in and collaboration with sales, category analysts, product management, product marketing and brand marketing
Defining, building and supporting a process to analyze national and regional results to enable product and promotional adjustments
Providing thought leadership on innovative methods for communicating with contractors and those they influence
Leveraging consumer purchase journey insights to partner with brand marketing in maintaining and enhancing the functionality and digital content on retailer & company websites, portals and social sites
Building, tracking and forecasting the annual channel marketing budget
Aligning channel marketing activities and programs with company goals and objectives
Defining and managing competitive and market research with input from VOC and sales teams
10+ years of combined experience in brand, category, channel, product management, marketing or sales
Prior experience in building engagement or loyalty programs focused on pro contractors
Firm grasp of concepts related to brand and product marketing, market research, product training, promotion, and pricing strategies
Strong financial acumen including solid P&L experience
Excellent interpersonal, written and verbal communication skills
Proficiency in Microsoft Office including Excel, Word and PowerPoint
Prior experience in the flooring industry

110

Channel Marketing Manager Resume Examples & Samples

Define the RTM strategy for assigned channels
Contribute to define and adjust the country commercial policy
Contribute to define and adjust the country Channel program
Adapt and execute the Channel growth plan
Create the local Channel growth action Plan (Business Plan) and deploy it
Understand main markets targeted by the channel (Example Retail Pipe => Residential)
Take in account local channel request, bringing information to relevant internal relations (Offer Marketing, Global Supply Chain, Finance, Price Management, BU)
Identify the customer segment specificity, leading the definition of the commercial policy for the Channel and driving its implementation
Based on targeted market understanding and the strategic guidelines define and deploy the actions plan to boost the business thru the channel
Saturate assigned channels
Understanding their needs to propose complementary or new offers
Leverage the channel and internal organization for cross selling maximization
Approach channel by opinion leader and convince other channel to follow them
Use Pull and push product approach
Leverage internal (external) resources to deliver compelling integrated marketing programs that include online and thru sales people, demand generation, leads management, operational actions plan (either for conquest or retention), launches and campaigns
Manage the customers’ portfolio (Customer Retentions & Customer Acquisitions)
Use Customer platform to classify his /her customer portfolio in Qualify, Grow or Saturate category
Develop up-sell and retention strategies for channel partners and consumers to improve loyalty, drive retention and profit growth
Customer Acquisitions: Qualify new prospects
Manage Customer acquisitions and retentions through MarCom Activities (Events, Direct Marketing, Web)
Define channel relationship directly or through partner
Manage the Customer portfolio in order to size and allocate sales resources
Ensure the channel’s profitability
Is responsible of the pricing positioning and consolidated margin (CCO) optimization for the whole offer sold in the channel
Manage the discount, rebates and Special Price Agreement on the channel concerned
Validate sales quotations for accuracy and profitability
Monitor, analyze, and report on monthly Price Realization (erosion) versus budget commitment on specific SPAs, quotes on channel
Monitor top line revenue, growth and margin for the Channel segment
Follow and review the Sales execution in the Channel
Propose Sales objectives and build the Customer Action Plan for the segment, in order to support the field sales force at country level
Leverage internal resources to delivers preferred sales organization and skills, sales tool kits and training
Drive at country level the sales force in the dedicated field of customer in order to secure the implementation of agreed commercial policy, logistic offer, sales competency development
At least 5- year experience in operational marketing, channel development, business development
Excellent English communicator
Able to work independently, responsibly and reliably with minimal supervision
Willing to travel

111

Channel Marketing Manager Resume Examples & Samples

Develops channel specific marketing strategy and execution of marketing and merchandising initiatives for Oculus core business at retail
Works closely with retailers to develop account specific marketing plans that include, but are not limited to: advertising, promotions, merchandising, weekly ads, and retail.com
Influence the sales and marketing initiatives by bridging the internal business vision with the strategic goals established for each retail partner
Influence retailers to carry out Oculus brand message in their own marketing vehicles
Develops national launch programs for new hardware and content including strategies, messaging, branding and execution for retail
Devise and ensure the effective delivery of Oculus channel marketing strategies and values across North America within agreed budgets and KPI’s
Localize, manage and track the marketing plans while controlling the channel marketing budget and ensure cost effective implementation
Ensure effective localization of all marketing assets while capturing economies of scale and scope across creative services and media buying as required
Viewed as cross-functional leader in relation to al account specific programming and will often lead project teams and brief them on assignment scope
Dynamic presenter of key marketing materials in front of retailers, executives, business development teams
5+ years in a retail marketing role, with a record of achievement and success in technology based consumer product marketing and/or product management
Experience of go-to market planning and execution across online and traditional retail channels
Experience in both business planning and tactical execution, with an understanding of the various tools available for social media engagement with consumers and trade
Experience in planning and managing marketing budgets and product P&Ls
Communication, presentation skills and business acumen
An understanding of gaming and gamers and a passionate advocate for innovation and the opportunities presented by disruptive technologies and social media
Bachelor’s degree in business or related field
Understanding of product promotion and brand management and the creation of marketing and promotional materials
Project management or account management experience required
Must have experience with a breadth of marketing tools including TV, print, online, digital and interactive demo experiences
Demonstrate ability to effectively lead project teams, interact with employees of all levels and overcome ambiguity

112

Senior Channel Marketing Manager Resume Examples & Samples

University graduate in relevant degree
A minimum of 8+ years in relevant experience including B2B marketing expertise. Experience in science, pharma, chemicals or academic marketing is a bonus
Proven track record in developing and executing strategic marketing channel plans, with successful execution in an international environment
Deep knowledge of marketing automation platforms, push marketing practices and email systems
Leadership skills and experience in managing (global) small teams
Ability to step back from day-to-day execution work to create strategies for marketing automation and multi-channel engagement, as well as channel strategies for eCommerce and events
Action and execution focused, with a flexible and organized nature in managing multiple projects simultaneously
Analytical nature for driving insights and analysis, ensuring data-driven decisions and focus
A strong business mindset with excellent communication skills, conflict management, and a team player
Ability to travel internationally (10%)
Competitive salary and a 13th month
27 days of leave
Profit share or bonus plan subject to the company annual results

113

Channel Marketing Manager Resume Examples & Samples

Interface with major search engines, networks and partners to find new areas of growth
Assistance/management of ad hoc broader brand campaigns as required
Strong bias for action, including the ability to juggle multiple priorities and excel in a lean work environment
Be comfortable acting with minimal direction and able to deal with the constant change expected within a new enterprise
Experience with membership based business models, including terms such as CPA, eCPM, LTV, Churn, conversion rate, acquisition funnel etc
SQL skills and familiarity with statistical methods preferable

114

Channel Marketing Manager Resume Examples & Samples

Drive joint messaging and objectives for awareness and demand generation activities that produce leads and referrals for both ON24 and selected partners
Build a scalable partner demand generation engine including co-branded campaigns, tools and assets to help partners create pipeline
Work closely with partners to develop joint marketing plans that tie to revenue goals
Execute on-boarding and communication plans for new partners
Meet lead and pipeline objectives
Work with Business Development to identify sales tools and training programs
Work with Channel Sales team to deliver upon ongoing needs for sales operations
Work with Business Development and Sales to manage ongoing channel communications and updates
Measures and monitors channel marketing programs to increase channel sales productivity
Participate in channel partner QBR’s
Establish quarterly marketing plans and metrics with identified channel partners

115

Channel Marketing Manager Resume Examples & Samples

multiple positions available **
Defines the overall Enterprise Business Group (EBG) go-to-market plan for Lenovo’s DRC’s, Distributors, and VAR Business Partners to meet their KPIs
Creates co-marketing programs with Lenovo business partners to move their prospects through the marketing and sales funnel
Create partner marketing materials that map to the Lenovo Enterprise Product strategy, solutions, campaigns, and partner sales objectives
Develop co-branded, customer-facing materials such as customer presentations, executive briefs, event materials, emails, etc
Provide GTM strategy and direction to partners for targeted content creation (i.e. digital campaign nurtures, promotions, landing pages, playbooks, banner ads, and social media)
BA/BS in Marketing, Business Management, or related field. MBA a plus
5-7 years of experience marketing Enterprise products, including Servers, Storage, Networking, and Converged/Hyperconverged systems
3-5 years of Channel Marketing experience
Experience building integrated campaigns with channel partners
Knowledge of best practices in B2B demand generation, marketing automation and lead nurturing
Budget management required
Strong leadership, teamwork, and interpersonal skills and the ability to deal with both internal and external customers
Excellent organizational and project management skills with ability to operate on a wide range of topics and projects at one time
Strong analytical and quantitative capability to determine program effectiveness, ROI, etc
Strong Excel, Word, and PowerPoint skills

116

Channel Marketing Manager, PC Group Resume Examples & Samples

Defines the overall PC/SMB Business Group (PCG) go-to-market plan for Lenovo’s DRC’s, Distributors, and VAR Business Partners to meet their KPIs
Interlocks with sales executives, product management, business intelligence, and ecosystem partners to establish go-to-market priorities and plans
Create partner marketing materials that map to the Lenovo PC Product strategy, solutions, campaigns, and partner sales objectives
Build partner sales enablement materials, including programs, playbooks, presentations, sales training, videos, call scripts, and more
Create targeted content for digital campaign nurtures, promotions, landing pages, playbooks, banner ads, and social media
Works with Digital Marketing to execute online programs, including email, social media, blog/content marketing, search, and display/media
Partner with Lenovo events team to coordinate event programs, including speaker procurement, invite process, target list development, post event follow-ups, internal communications with sales, etc
Develops and manages the quarterly marketing budget
Works with 3rd party agencies to develop go-to-marketing plans and campaigns
Establishes metrics to track and to optimize campaign effectiveness and lead performance

117

Channel Marketing Manager, Shanghai, SPS, SPS Resume Examples & Samples

6, Interfacing closely with product managers, account managers, and reseller channel managers to understand product positioning and competitive landscape to strengthen market awareness through the channel
7, Analyzing, calculating and reporting on business data, including sales revenue (and projections), channel program ROI, channel ASPs and product margins and new product launch success
8, Working with corporate marketing teams and cross functional teams to execute communications to the channel including newsletters, webinars and bulletins and measure their effectiveness
9, Ensuring Voice of Customer (VOC) excellence from the channel partners as required for marketing programs, promotions, product development, competitive intelligence, pricing etc
10, Monitoring competitive activity within the channel and form strategic plans to increase market share
11, Participation in the development of annual partner business plans alongside sales teams
12, Overseeing day to day channel operations and team member performance
Excellent communication skills and strong commercial acumen, with ability to thrive in competitive and challenging environment
A team player who is able to prioritize work independently, time management skills
Ability to influence and motivate colleagues
Ability to interact professionally with all levels of management and staff and external customers
Ability to thrive in a complex matrix organization

118

Channel Marketing Manager Resume Examples & Samples

Develop and execute channel marketing strategies for wholesale, builder, contractor and online accounts in coordination with sales, product management and marketing communications teams
Liaison between brand/product management and the sales force in order to effectively position and execute appropriate products and programs
Develop a thorough understanding of the professional channel through understanding channel analytics, customer requirements, research and field travel to key retail and wholesale customer events
Attend wholesale buying groups and key meetings with Sales as needed
Ability to develop customer presentations and present them in front of small and large groups of people as necessary
Work with Marketing Communications, Product Management and design partners to develop and implement new strategic merchandising initiatives for wholesale accounts
Develop sales training programs for wholesale channel and contractors to grow understanding and awareness of the product lines
Analyze and interpret key sales metrics by channel for use in strategic decision making process
Thoroughly understand the competitive environment in wholesale and online channels and make sound strategic recommendations based on current competitor’s activities in the marketplace
Work with Sales teams to develop sales promotions and incentives that help to drive growth with key accounts
Be an active participant on the Marketing team, contributing cross-business perspectives, ideas, and learnings
Bachelor’s Degree and six to eight years of Marketing experience is required
Thorough understanding of Marketing and all elements of the Marketing mix
Strong Strategic Marketing skills
Outstanding written, interpersonal communication skills and professional approach to business
Ability to develop relationships with key internal and external contacts
Excellent organization, planning, and time management skills

119

Channel Marketing Manager Resume Examples & Samples

Coordinating and conducting customer line reviews, managing the process across the organization to conduct necessary market and consumer research, mixing analysis and competitive insight to deliver meaningful, “category captain” quality line reviews that support company strategy and drive profitable growth
Developing and executing annual promotional or demand generation strategies and tactics in collaboration with stakeholders from sales, category analysis, product management, product marketing and brand marketing
Developing new product launch go-to market strategies including collateral, communication strategy, selling or training tools and related activities
Making recommendations on product and promotions adjustments based on national and regional product sales, profitability and promotional activity performance
Tracking competitive positioning, industry, market and product trends and adjusting channel strategies accordingly to drive sales and market share
Forecasting and managing channel marketing budgets associated with assigned projects and initiatives
Serving as the communication conduit between key account sales leaders and different internal functions
Leveraging consumer purchase journey insights to partner with brand marketing in maintaining and enhancing the functionality and digital content on retailer and company web-sites, portals and social sites
Assuming project management for the development and maintenance of complete and accurate project plans that ensure the timely implementation of all tactical elements for new product launches
Leading cross functional teams in developing store fixtures, promotional and point of purchase materials, seeking new methods and improvements for communicating with consumers in the retail aisle
Developing and managing customer specific trade shows and events including promotional plan, booth layout and logistics
Bachelor’s degree in Business Administration, Marketing or related field
5+ years of combined experience in a brand, category, channel, product management, or sales
Prior experience in the utilization of the category management discipline to secure mutually aligned and beneficial partnerships to obtain better market share, mix, inventory turns and profitability
Adept at synthesizing complex issues and input into succinct summaries and action plans
Proven ability to define a strategy then lead implementation and execution of tactics to achieve stated results
Proven ability to create and execute innovative and comprehensive programs and campaigns
Proficiency with Microsoft Office including Excel, Word and PowerPoint
Prior experience in the flooring category and “Big Box” retailers

120

Channel Marketing Manager Resume Examples & Samples

Create a business plan with the top partners detailing a go-to-market plan and joint activities (i.e. target market, key messages, goals, budget proposal, etc.)
Collaborate with cross-functional teams, including channel marketing, field marketing, and channel sales to create actionable and measurable programs for channel partners
Assist the sales team in the development of actionable and measurable programs for the channel partners
Increase the quality of channel partner opportunities through the execution of targeted, results-driven, joint marketing programs
Plan, prioritize, and execute channel partner campaigns and activities such as webinars, email marketing, event planning, and customer engagement to drive increased market adoption and meet channel revenue goals
Manage channel budget and joint MDF funds to drive measurable pipeline
Drive adoption of programs internally with PDM team, sales, and with partners, conducting marketing trainings, providing updates, and soliciting feedback
Plan partner programs and events
Manage and execute email communications through Marketo
Track and report on the success of all channel programs and ROI
BA/BS degree preferred or an equivalent combination of education and experience
5+ years of experience in a B2B tech marketing role, with at least 3 years of experience in the channel
Working knowledge of distribution channels
Experience developing turnkey partner enablement and lead generation campaigns, with in-depth knowledge of all marketing media
Familiar with channel programs including MDF, co-op, and loyalty programs
Amazing writing skills
A natural communicator
Strong project, collaboration, and interpersonal skills
Experience in the Information Security market
Experience with Marketo

121

Senior Channel Marketing Manager, North Asia Resume Examples & Samples

Devise overall strategic channel marketing strategy and execute joint marketing activities with agencies and alliance partners to strengthen the sales pipeline
Work closely with the Agency Sales Team to ensure success for any partner related demand generation activities
Work with Agency Sales Team to keep track of sales opportunities sourced/influenced by marketing programs
Participate in quarterly business reviews with Tier 1 agency partners and identify opportunities for Partner Marketing
Work with the Agency Sales Team to accelerate enablement of partners to sell products/services
Manager all product related communications to Partners
Establish best practices for Partner Marketing for Criteo and communicate with the greater team

122

Channel Marketing Manager Resume Examples & Samples

30% Customer Marketing Strategy and Planning
Act as the Marketing leader with key selected customers as well as create the marketing strategy for targeted foodservice segments and customers. Collaborate with Cargill Foodservice and Cargill Protein Sales to develop strategic customer plans
20% Channel Marketing Communications Strategy
Develop and execute customer focused integrated marketing communications strategies in collaboration with product lines to meet growth goals. Will include segment and customer specific plans utilizing an insights led approach
40% Sales Activation and Customer Marketing Support
Generate demand for Cargill Protein’s products through sales activation and marketing support. Lead customer marketing support with Marketing, Insight, Category Management, and Culinary and work across all proteins within the Foodservice channel. Support customer segmentation and Sales coverage with selling tools and support materials. Active engagement with Product Marketing and Cargill Sales team to support growth opportunities, provide tailored marketing presentations, develop sales activation tools, and address customer specific marketing needs
10% Team Leadership
Coach and develop talent across the Foodservice Protein team. Responsible for developing business leaders and instilling a strong commercial, results driven mindset. Help to build an ‘outside in’ culture. Develop marketing capabilities and establish a talent pipeline for the Protein Group
Experience in developing Marketing plans and effective sales activation programs
Demonstrated ability to translate data into strategic insights
Knowledge of foodservice channel
Strong learning agility and ability to make recommendations to existing processes

123

Channel Marketing Manager Resume Examples & Samples

4-6+ years of relevant B2B marketing experience a B2B environment ideally with experience in a services or solutions oriented businesses
Ability to effectively present information and respond to questions from senior management, managers, clients and customers
Ability to assess complex market landscape and create focused, integrated Marketing plans
Ability to implement Marketing plans, with proven track record of success
Ability to influence and partner with internal business partners on strategic product objectives and challenges; Energy and positive attitude to work with varying stakeholders and get them through to the “final mile” of action and outcomes
Self starter with the ability to work independently
Excellent program, project and time management and execution skills, with the ability to prioritize and meet deadlines
Excellent written communications skills; Excellent oral communication skills; Ability to present self professionally and intelligently to internal clients/colleagues
Strong editing skills; Ability to learn substance of research quickly; Ability to graphically depict key insights; Synthesize competitive information on an ongoing basis to inform marketing strategy
Demonstrated initiative and resourcefulness; Ability to build relationships and work well across multiple functions
Work effectively and collaboratively within a global & local marketing team

124

Senior Channel Marketing Manager Resume Examples & Samples

Bachelor’s degree in related field such as business or marketing
Minimum of 7 years’ retail marketing experience
Sound skills in Agency/Vendor Management
International marketing experience preferred
7-10 years’ experience developing marketing strategies
Sound understanding of Marketing/Product Analysis
Experience work with Product Assortment
Keen knowledge of Merchandising Fundamentals
Demonstrated Excel & Power Point skills
Ability to present information to Senior Leaders
Travel is required 25% of time

125

Partner Channel Marketing Manager Resume Examples & Samples

Develop and execute the Go-To-Market plan for Global System Integrators (GSI) to drive Windows Deployment and Revenues in the Enterprise customer segment
Lead day to day GSI customer engagement and support
Ensure GSIs are fully enabled around Windows 10 in terms of readiness and capability
Support and execute GSI channel incentives and specific offers
Contribute to the broader Windows Commercial partner team on GSI needs and programs
Minimum of 10 years experience in marketing / strategic development within or outside Microsoft – MBA required
Proven successful track record for building and executing GTM programs on a worldwide scale with Large Multinational Partners
Proven networking, sales and relationship development skills
Demonstrated self-starter with the ability to work in an ambiguous environment
A very strong cross-team collaborator with a successful track record of leading and motivating cross-company virtual teams to drive action and clear results

126

Channel Marketing Manager Resume Examples & Samples

Translate the marketing vision and communication for Westland’s books and authors and own overall consumer experience in offline retail - through effective fixtures, branding, soft & hard POSM’s, from inception to installation
Ideate, design and execute effective and impactful communication elements to consumers across different touch points – online, in-store, out-store, events and book fairs
Partner with Marketing and Field Sales team to support sales operations (e.g., creating, executing and measuring promotions, optimizing sales operations costs etc.)
Measure and analyze existing projects for opportunities to improve the customer experience and reduce costs. Optimize allocation of marketing development funds and execution of included projects
Drive marketing programs and out of store Trials
Monitor and benchmark competition
5 or more years of relevant work experience in retail / channel marketing in a large retailer, books publisher, FMCG or Consumer Electronics
English language proficiency required
Experience in Shopper marketing
Ability to manage large numbers of initiatives and competing priorities
History of effectively managing external customers and successfully working with internal teams to build new capability and implement projects
Independence and flexibility
High attention to detail and proven ability to manage multiple, competing priorities simultaneously
Well-timed tenacity and conviction

127

Channel Marketing Manager Resume Examples & Samples

Manage the planning, development and execution of email marketing programs, including broadly circulated seller messages, targeted campaigns based on seller segmentation and triggered campaigns based on seller behavior
Own the email calendar, reporting, testing strategy and operational details, ensuring accuracy in all aspects of the job
Deliver high volume of customer campaign files to support business objectives
Analyze and communicate results including key performance metrics on a weekly, monthly and quarterly basis. Apply learnings to future campaigns to improve results
Identify optimization opportunities and implement new tests and tactics, continually seeking to innovate to drive improved results
Manage key vendors and future vendor selection related to the channels
Partner with peers on other email teams to share best practices in order to accelerate innovation. Collaborate on key initiatives
Develop annual cost budget. Manage monthly cost forecasts, tracking back to budget; oversee monthly invoice and accrual processing
Analyze competitive marketplace and stay abreast of email, telemarketing and offline industry trends
Write effective creative briefs that include campaign objectives and strategic messaging
Interface with channel technology vendor/partners to adapt products and solutions to improve program performance
Minimum of 6+ years of experience managing email marketing, telemarketing and offline channels
ECommerce and B2B marketing strongly preferred
In-depth knowledge of email marketing and best practices, including developing automated and lifecycle program,
Experience with segmentation strategies and campaign management systems
Analytical, proactive, problem-solver with insatiable curiosity
Passionate about direct marketing; deep understanding of online consumer behavior
Excellent communication, problem-solving and decision-making skills
Self-motivated and detail-oriented, with excellent people and time-management skills
Ability to juggle multiple, competing, high priority projects – identifying creative solutions
Demonstrated Project Management experience; strong organizational skills and ability to plan and prioritize
Strong analytical thinking, written, verbal and presentation skills
Organized and proactive with strong attention to detail
Strong interpersonal/relationship building skills

128

Senior Partner / Channel Marketing Manager Resume Examples & Samples

Build strong intelligence of the partners, their growth drivers in the cloud and own the C&E partner strategy for EMS
Advocate for our partners with our Sales, Marketing, Engineering, and Evangelism teams
Be the thought leader for how we help partners develop their business using Microsoft technology
Work with our field sales and marketing teams to drive consumption of Azure services through partners
Develop and land the through partner value proposition and go to market assets and programs
Experience working with a global team and supporting worldwide business performance
An understanding of the technology industry’s history and trends and an obvious passion for technology
Proven ability as a product advocate/evangelist
Excellent written and verbal communication skills - make things simple and compelling for others
Working knowledge of Security solutions, Virtual Desktop Infrastructure, Windows Active Directory, and Windows Azure

129

Channel Marketing Manager Resume Examples & Samples

The role holder will support the Corporate Commercial propositions team in determining the most appropriate Go To Market launch strategy, channel communications and training of these propositions to channel, working collaboratively with the wider Channel Marketing team, 3rd parties and external partners/vendors of all types
With finance and the wider commercial team agree commercial principles for all products, services, incentives and propositions launched in the relevant channel. Refine / make recommendations as appropriate based on insight and market conditions
Execute a quarterly Go-To-Market and communications plan for the Corporate (and SME/Major/Public Sector, direct and indirect where applicable) channel with key partners segments. Agree and achieve campaign KPIs
Support Corporate B2B Direct and Indirect Programmes with a range of marketing activities (this could include lead generation, sales collateral, campaigns, events, incentives, case studies and online activity), as well as extending activities to other B2B LOBs wherever appropriate. Proactively identify new opportunities for the Corporate programs
Act as the corporate point of contact channel partners including indirect partners and external agencies
Support the Corporate B2B channel (and SME/Major/Public Sector wherever applicable) to define a strategy and annual plan that ensures that BT’s objectives are properly achieved using a deep understanding of commercial models prevalent in the indirect and direct channel
Support sales directly with partner & customer visits and by providing suitable Corporate B2B training tools. Represent BT at appropriate events
Direct customer insight & competitive intelligence teams to conduct research in support of the plan
Own develop, launch and grow Channel Marketing Programmes including full GTM and communications plans for multi-channel execution
Ability to define ROI framework principles, objectives and strategy specifically for Corporate B2B
Able to create and implement effective communication channels/techniques to drive motivation and business performance within the Corporate organisation and Major/Public Sector/SME
Demonstrable experience leading B2B Marketing planning and execution in a telecommunications & IT business
Able to manager the needs of various B2B Direct & Indirect channel partners tailoring the execution plan to suit the audience
Experience in supporting & partnering a high performing B2B sales team
Demonstrable B2B commercial experience, encompassing marketing lifecycle management (lead, adoption & retention) for ROI frameworks
Marketing investment management – working to a designated budget and making effective ROI decisions to drive B2B P&L
Stakeholder and Vendor management skills
Experience of working with Systems Integrators and ICT resellers
Ability to translate technical features and customer requirements into compelling propositions and deliver them end-to-end in complex organisation
Experience of building and executing integrated go to market programmes including internal comms, offers, incentives, training and proposition launces
Outstanding written and verbal communication
Experts in B2B Telecommunications market knowledge, Campaign &Programme management within B2B market, Leveraging Relationships

130

Channel Marketing Manager Resume Examples & Samples

Experience in a product marketing and/or sales enablement marketing role preferably within the software industry
Experience in a role focused on defining value propositions and product messaging to sales teams
Experience collaborating on go-to-market channel strategy
Top-notch writing and storytelling skills. You know what the audience wants to hear and if you don’t, you are an avid explorer who seeks this out
Genuine excitement about producing high-quality relevant content, especially for highly technical audiences. You have a strong portfolio of ‘traditional’ enablement materials including slide decks and battle cards but bring your creativity and originality to the table designing out-of-the-box assets that delight customers
Ability to thrive in a cross-functional team, collaborating with various stakeholders including Product Marketing Managers, Channel partners, subject-matter authorities, and visual designers
Project management prowess
An agile mindset and ability to succeed in a fast-moving environment where change is the norm
Situational fluency - you can step into any situation, take on ad-hoc projects, and deliver value

131

Senior Channel Marketing Manager Resume Examples & Samples

Minimum 5 years of Sales, Category Management or Marketing experience in a peer CPG or related environment
Strong communication and written skills
Strong analytical abilities
Ability to work well in a team setting and with various levels within organization
Strong working knowledge of Word & Outlook. High proficiency in PowerPoint & Excel required
Syndicated Data: Proficient experience in using AC Nielsen, IRI, or similar market and household panel data

132

Channel Marketing Manager Resume Examples & Samples

Partner with sales leadership on the overall needs, strategy, focus, approach and regular expected results from marketing specific to your region
Create annual and quarterly marketing plans for your region and your top go-to partners, focused on actionable and measurable demand generation initiatives that align to pipeline targets, quarterly budgets and overall business goals. Involves closely working with partners on how to grow their Palo Alto Networks business by leveraging our marketing programs, initiatives and advanced analytics
Work closely with the regional sales managers, channel business managers and distributors on go-to-market programs targeting business partners and through business partners to end users
Drive local, high touch, thought leadership and customer executive collaboration & community programs on Cyber Security
You will also work with channel enablement to ensure higher consideration and preference within the channel community
Develop and implement out-of-the-box tactical marketing programs with product marketing, global campaigns & programs team and your field marketing peer in the region
Advise the corporate and in theater demand generation hub as they develop, plan, execute, and measure supporting, highly impactful demand generation and marketing campaigns for channel and commercial segment
Work closely with Inside Sales teams on campaigns and activities
Work with the region’s top alliances / focus partners to develop their overall marketing and customer engagement approach. You will be working closely with the channels team and these partners to develop their co-marketing plan to include in their annual business plans
Manage Partner Marketing Development Funds and consult with partners on marketing plans and programs with measurable targets
You will be process driven and analytical: developing, implementing and overseeing processes for partner lead/opportunity capture, routing, tracking and reporting
Develop metrics, reporting, and analytics to understand and optimize program drivers and impact
Minimum 10 years marketing experience in an IT, High-tech, B2B, marketing or sales environment, preferably with an understanding of security and its role in the future of technology. Channel or sales background will be an added advantage
Expert level understanding of marketing
Proven ability to execute, day in and day out, at an incredibly high level against consistent results
Experience working with channel and strategic partners to achieve excellent results
Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
Passion to provide the best, most innovative security solutions to businesses around the world
Must have do-whatever-it-takes & fun-loving attitude
Salesforce.com, Tableau, advanced MS Excel etc
Social media platforms and monitoring tools
Customer references
Ability to understand business measurement, sales process and pipeline mechanics

133

Channel Marketing Manager Resume Examples & Samples

Drive programs in support of revenue growth initiatives at distributors, sales representatives, design partners and other channel partners
Manage Analog content on channel partner web sites and improving web presence and messaging
Regularly meet with channel partner management to help drive analog business
Develop and maintain training material for channel partners for local presentation and other forms of global communication
Give training on all analog products to channel FAEs and sales groups
Communicate with Microchip corporate distribution management to drive Analog promotion internally
Have a clear understanding of a block diagram approach to solutions and determining where analog functions fit
Develop and maintain reports to help track and drive business for Analog products
Candidate must be a self-starter and have proven ability to drive programs to success
Coordinate Analog divisional literature creation and promotion
LI-LS1

134

Senior Partner / Channel Marketing Manager Resume Examples & Samples

Own the subsidiary engagement rhythm as it applies to ISVs and data products. Your stakeholders in the subsidiaries are the BG Lead, the PMMs, ISV lead and the STU Managers. Drive the ROB and extend as appropriate
Work with product and PMM teams across C+E Marketing, DX, WPG and engineering to design programs that truly work for the field in driving revenue
Provide updates, details on the field metrics, program details, progress, and guidance to subsidiaries that are red/yellow on their metrics
Creating and management of partner/channel programs
Field sales experience, preferably within Microsoft
Good problem solving capabilities and excellent communication skills
Ability to manage multiple tasks across multiple groups driving results
Demonstrated ability to influence cross group agendas
You should have 5+ years of experience in product sales, marketing programs or product marketing
Industry knowledge including server, storage and networking, server virtualization, and IaaS, SaaS and PaaS
Experience building and running partner and channel programs
Experience in a program or product management role in a cloud-based software organization
Experience in designing, managing, and measuring all aspects of marketing programs
5+ years’ experience in product and/or program management
Bachelor’s Degree, plus, or equivalent experience
Proven ability to build and manage efficient and productive processes
Project management capability

135

Senior Channel Marketing Manager Resume Examples & Samples

Develop and execute measurable demand creation programs that drive revenue through direct and indirect sales teams
Work with product/solution marketing to establish a common campaign framework for the global marketing community to leverage
Interlock with regional field sales leadership to ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunities
Work with Web Team on site resources to ensure that inbound traffic can be converted into known leads through a best-in-class Web experience
Implement testing methodologies to enhance the demand creation process, including response and conversion rates and multivariate testing
Define the end-to-end lead management process in conjunction with sales operations and marketing operations, including lead capture, nurturing via portfolio marketing, and service-level agreements (lead definitions, lead acceptance/rejection reasons and disqualification reasons that feed into appropriate nurture streams when applicable)
Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle length
Juggle multiple projects in a dynamic, high-pressure environment
Manage and adhere to budget
Sales force automation
Web analytics
Business intelligence tool
5 or more years of b-to-b demand creation experience; digital/inbound marketing including Web and content marketing, ability to leverage social media to seed demand, search engine optimization/search engine marketing (SEO/SEM), association marketing and content syndication
Marketing automation, Web content management, Web analytics and business intelligence (reporting and analysis tools)
Building and managing a shared Demand Waterfall with sales
Proven record of supporting sales to meet or exceed pipeline and revenue targets
Demonstrated strong listening, information gathering and empathy skills for uncovering and defining deliverables, needs and outcomes
Experience creating and implementing proven successful, seeding, demand creation, lead nurturing and pipeline acceleration programs
Team player with cross-functional project leadership skills
Demonstrated skills in positioning and differentiating products and services
Listening, probing and interpreting needs
Conceptual skills to develop a common campaign model
Understands how to use social media in demand creation
Can help direct the content required for demand creation
Inbound marketing
Exceptional project and agency management
Objection handling
Upward management to gain acceptance for plans and budgets
Ability to leverage technology including marketing automation, Web content management, Web analytics and business intelligence (reporting and analysis tools)
Demand type, relative targeting and the b-to-b buying cycle
Demand Waterfall processes and metrics
Lead scoring attributes and schematics
Waterfall-based processes
Demand reporting/metrics
Multi-touch, multi-dimensional marketing program design, creation and implementation

136

Field & Channel Marketing Manager, ANZ Resume Examples & Samples

Build and maintain relationships with all local sales teams, channel partners, OEM’s & technology alliance partners
Develop marketing plans, in conjunction with the Regional Marketing Lead, that align to the sales teams goals
Work with top A/NZ Channel Partners and OEMs (Dell & Lenovo) to plan and execute demand generation activity
Manage MDF claim process for Channel Partner Activity
Coordinate and manage regional events, including seminars, tradeshows, networking events, and user group meetings
Participate in social media broadcasting and engagement in local markets
Create and distribute marketing materials (inc. marketing collateral and merchandise) throughout region

137

Channel Marketing Manager Resume Examples & Samples

Support the Corporate Commercial propositions team in determining the most appropriate Go To Market launch strategy, channel communications and training of these propositions to channel, working collaboratively with the wider Channel Marketing team, 3rd parties and external partners/vendors of all types
With Finance and the wider commercial team agree commercial principles for all products, services, incentives and propositions launched in the relevant channel. Refine / make recommendations as appropriate based on insight and market conditions
Support Corporate B2B Direct and Indirect Programmes with a range of marketing activities (this could include lead generation, sales collateral, campaigns, events, incentives, case studies and online activity), as well as extending activities to other B2B LOBs wherever appropriate. Proactively identify new opportunities for the Corporate Programmes
Own, develop, launch and grow Channel Marketing Programmes including full GTM and communications plans for multi-channel execution
Able to create and implement effective communication channels/techniques to drive motivation and business performance within the Corporate organisation and Major/Public Sector/SME where there is overlap
Managing the needs of various B2B Direct & Indirect channel partners tailoring the execution plan to suit the audience
Stakeholder management
Vendor management of external B2B partners
Demonstrates sound knowledge of sales & marketing environments, supporting effective sales teams
Understands the solutions and enablers and experienced in leading improvement initiatives that deliver business benefit
Demonstrates very good knowledge of financial principles and is able to leverage financial, statistical & quality information in high performance marketing outcomes

138

Senior Field & Channel Marketing Manager Resume Examples & Samples

Marketing professional with 8-12 years of experience, with a strong field and channel marketing background
Federal experience a plus
Education: BA or BS minimum

139

Channel Marketing Manager Resume Examples & Samples

Devise and implement marketing plans for the channels (Fisher, distributors), ensuring alignment with key stakeholders (sales team, partners & distributors, divisional marketing, etc.)
Drive revenue growth through marketing programs specifically targeting our channel markets, working closely with partners & distributors
Adapt divisional marketing programs to suit channel markets
Analyse and report on channel performance and initiate marketing strategies & initiatives to drive growth in the channels
Establish close cooperation with key stakeholders (channel sales, partners/distributors, divisional marketing) to align strategies and tactics
Improve brand recognition through the creation of co-branded multi-channel communications and marketing programs
Liaise with internal & external suppliers/partners to successfully implement marketing plans (marketing communications & events teams, creative agencies, electronic mail houses, event organizers etc.)
Track and analyse results of the realised activities and work out recommendations for future improvement to increase the return on investment
Control and manage channel marketing budget
Drive activities to continuously build and profile contacts in channels customer database
Excellent relationship building, negotiation and communication skills
Project management and planning skills

140

Channel Marketing Manager, South Resume Examples & Samples

Create and manage individual marketing plans per major partner across France, Italy and Spain in conjunction with the partner managers and Regional Field Marketing
Creation, development, execution and reporting of marketing initiatives, often highly customised, leveraging all elements of the marketing mix, with partners and for direct use to drive pipeline, focused on for our Field and commercial business (1000+ employees)
Own the overall ‘to and through’ partner marketing strategy for the region, ensuring that we have detailed plans and targets in place to drive revenue via partners
Act as a key stakeholder in Partner readiness programs working with the partner management teams on supporting solution development and enablement programs as required
Excellent verbal, presentation and written communication skills, fluency in French and English is a must and if you speak Italian or Spanish, that’s a bonus!
A strong marketing background and broad experience in B2B and partner marketing planning and execution is a must
A demonstrated track record of high achievement working with enterprise partners in the region. These enterprise partners will include global system integrator/global outsourcers
Previous experience of working with IBM across the defined region is and advantage
Team player - organizing and managing with multiple stake-holders and groups contributing
Inspired by working with a fun, ambitious, slightly wacky team in a fast-paced environment

141

ANZ Channel Marketing Manager Resume Examples & Samples

A Bachelor’s degree required
A minimum of (8) years’ experience in Channel Marketing and Channel Programs required
Demonstrated success in defining, creating and launching new programs required
Requires Broad Knowledge of the different Retail Channel Segments, their Business Drivers and Requirements
A proven history of effectively working with Cross-Functional teams to Build New Capabilities, Implementing Programs and Initiatives required
Ability to be High-Level Strategic and down to rolling-up your sleeves to get the job done required
Must be a problem solver and driven by results through continuous improvement
Must be self-motivated and have a level of enthusiasm to work and drive others

142

Channel Marketing Manager Resume Examples & Samples

As channel marketing manager you will be responsible for developing, driving and implementing channel marketing plans for the HPE Aruba channel partners in region
Work with the extended channel sales and marketing teams to align HPE Aruba priorities in market and engage with strategic partners
Contribute to the regional marketing plan from a channel marketing perspective
Implement channel demand campaigns in order to expand market share and pursue aggressive growth targets
Strong focus on demand generation activities through channel partner and marketing services agencies to grow the channel generated pipeline for HPE Aruba
Own the channel marketing plan and budget for strategic partners in region
Measurement of channel marketing programs ROI
Support cross-BU initiatives in region with other HPE channel marketing groups
Working closely with all aspects of the business to gather and share channel insights
A minimum of Five (5) years’ experience in a channel marketing role working across channel sales and marketing teams required
A can-do attitude with examples of marketing projects that have delivered impact required
A strong understanding of the indirect channels for the technology industry required
Experience working with channel partners to develop actionable plans and deliver results required
Demonstrated ability to collaborate and generate demand in a matrixed organization required
Excellent communications skills, written and verbal required
A desire to further their career in a growing organization required
Skilled in working within a sales-driven organization required
Must be a strong negotiator able to clearly articulate the Business Unit strategy
Channel marketing experience in the wireless networking industry preferred
A desire to further their career in a growing organization

143

Channel Marketing Manager, SMB Resume Examples & Samples

Develop go-to-market plans for digital marketing campaigns to drive qualified leads and increase conversion via Sales programs
Build, manage and optimize multiple online channels (email, onsite placements, Facebook Ads, SEM, etc.)
Work cross-functionally with global Sales and Marketing stakeholders to execute programs
Work closely with creative teams to develop compelling marketing collateral
BA/BS degree in Economics, Marketing, Engineering, or quantitative field
Experience working directly with analytics teams or being your own analyst to define and develop pipelines for targeting criteria and evaluate performance
Experience in Microsoft Excel, SQL, CRM and CMS platforms
Analytical skills and foundation in performance-driven marketing

144

Channel Marketing Manager, Regional, SMB Resume Examples & Samples

Drive strategic planning process with regional sales and marketing teams to identify and prioritize regional opportunities
Build go-to-market plans by planning, executing and scaling digital marketing campaigns for specific products or marketing priorities
Manage and optimize multiple online channels (email, onsite placements, SEM, etc.) to drive day-to-day and long-term performance
Be the voice of the central channel marketing teams to regions, providing visibility into programs and communicating impact
BA/BS degree in Economics, Marketing, Engineering or quantitative field
Experience in digital marketing channels (Email, Facebook Ads, Display, Onsite Merchandising, etc.)
Quantitative analytical skills and ability to collaborate with analytics resources
Experience leading, influencing and providing direction to cross functional teams
Proven experience in Microsoft Excel and SQL
Willing to travel (4X per year)

145

Channel Marketing Manager, Rola Resume Examples & Samples

Manage and maintain channel marketing budgets while maximizing Seagate's marketing investment
Plan and implement Seagate's channel go to market strategy, messaging, positioning, account and market coverage while aligning with corporate goals and direction
Ensure alignment with marketing objectives, define programs and success measurement, and deliver programs in country.Develop and execute integrated marketing programs that drives brand engagement and demand generation
Lead new product launch efforts in channel including collateral,
Communication strategy, merchandising, training tools and related
Activities
Lead marketing efforts associated with product line at account
Monitors merchandising efforts at retail and conduct pre and post-launch analysis to drive improvement
Plan and execute various large scale trade events
Align channel marketing communications strategies with brand strategies
Expand and grow customer level marketing relationships
Track market and channel trends and adjust channel strategies accordingly
Analyze and report progress against campaign goals and report on ROI
Coordinate training for sales teams, store personnel and merchandisers
Monitor competitive activities within channel including price, promotion, new products and merchandising
Strong written and verbal skills in English and Spanish
Must have retail and online marketing experience
Experience in IT products preferred
Experience in working in an MNC culture that will include interaction with US and other regions
8+ years of marketing experience, with channel marketing background
Proven track record of successfully partnering with sales management
Proactive, self-motivated, innovative, collaborative, multi-tasker, creative and analytical
Proven ability to excel in a fast-paced environment is extremely important
Demonstrated leadership and organizational skills and ability to work on multiple projects

146

Senior Partner / Channel Marketing Manager Resume Examples & Samples

Increase adoption of strategic C+E products/services through ISVs
Enable and drive a market leading profitable, data platform ISV ecosystem, creating an ISV obsessed culture, across and beyond C+E Marketing to actively enable changes needed to drive more customer value
Run successful data platform motion with DX, developing a targeted approach to the most important ISVs to co-sell with
Develop and run a successful data accelerator program to better address ISVs blocking SQL server deals, focusing on upgrade and migrate motions
Own corresponding budget from post mortem ROI analysis to allocation mechanism, including target and budget definition
Capture data and develop learnings from ISV investments and programs/research to enable deep insights and share those insights with key stakeholders
Accelerate ISV co-sell flywheel through Microsoft Field and Partner Channel to increase MAL penetration and consumption
Actively participate in shaping Microsoft strategy and operations regarding the ISV motion
Follow and evolve best practice methods for how we engage with ISVs as a company, serving as a source of truth by demonstrating vision, strategic planning, and leadership
Lead the effort for ISV in C+E Marketing and ISV as an audience in our GTM campaigns and efforts
10 years of software industry experience with mixed technical, sales, biz-dev or marketing roles
Industry knowledge including server, storage and networking, server virtualization, and open source operating systems and development frameworks
Recent experience working with or for companies building Software as a Service (SaaS) applications delivered in the cloud and/or in selling enterprise software
Deep understanding of DX and our field sellers, what drives behavior, Microsoft licensing models and sales compensation plans
Channel and sales program development and management preferred
Cross-group collaboration working both within Microsoft and with partners and customers
Strong, demonstrated, presentation skills to groups of all sizes and levels; a successful track record of sales and negotiation skills, including advanced sales knowledge is preferred
The candidate must be comfortable working with leadership across Microsoft/ISV partners as well as articulating strategy, business plans, investment, and risk
Excellent written and oral communication skills, ability to be a great listener
Highly values diversity of experience, views, backgrounds and orientation in a group-team setting
Knowledge of market trends, industry participants, new technologies & business models
Desire and ability to understand and relate product technology, strategy and direction
Must be a team player and have passion for Microsoft services and platform
Able to demonstrate a high level of integrity, and a desire for high quality

147

Channel Marketing Manager CE Resume Examples & Samples

Minimum of 5 years’ experience in retail marketing/digital retail for a likeminded brand, ideally in music, technology or consumer lifestyle marketing
Experienced in working in a matrix organization
Strong organizational and strategic skills; ability to manage multiple complex projects and initiatives in a fast paced environment and deliver on deadline and on budget
A hands-on attitude, analytically strong, creative, with excellent communication and influencing skills
Understanding of local market, fluency in German and English is a must
Willingness to travel

148

Inbound Channel Marketing Manager Resume Examples & Samples

Optimize Global Demand Center outcomes via actively managing key inbound marketing lead channels: Click to Chat, Click to Call, contact me, and Office Commercial Trials (with focus on scored trials optimized for WW Inside Sales
Influence new customer acquisition offers that can be leveraged in inbound or GEP motions to accelerate acquisition
Assess Inbound channel efficiency by partnering with the Campaign Analytics and Finance teams to measure and improve ROI
Partner with tele engagement lead to optimize CSS/Inside Sales engagement regarding inbound leads to optimize customer end to end experience and ROI
Partner with the product marketing and relationship management teams to ensure the trial experience is well connected to the web front end and designed to drive buying behavior
Scoring model optimization including bringing in more usage and RM engagement attributes
Strong integrated marketing, content marketing, or customer experience managing global marketing programs and campaigns
Strong time and project management skills with proven track record of successfully managing multiple projects simultaneously
Channel management experience preferred
Experience in ecommerce sales or customer support is a plus
Bachelor’s Degree or equivalent experience of 7+ years on the job working experience

149

Channel Marketing Manager Resume Examples & Samples

Support for successful execution of new product commercialization, retailer line reviews and marketing meetings, trade and customer shows, store personnel and dealer training initiatives, merchandising, plan-o-gram analysis, and joint customer marketing initiatives
To be successful in the position, the candidate must be an effective conduit of information between customer, sales, marketing, and management personnel as well as an effective translator of customer needs to internal audiences
The development of annual promotional calendars for key retail customers including
Minimum of 7 years of experience in channel marketing or sales of consumer products
Capable of prioritizing and addressing multiple demands
Self-directed problem solver with demonstrated ability to get work done
Ability to work in a fast moving, but structured and process driven environment
Ability to travel (typically 8 to 10 overnight trips by car or air per year)
Critical thinker, synthesizer and problem solver; well-developed analytical and conceptual abilities

150

Digital Channel Marketing Manager Resume Examples & Samples

Work with content, brand, channel and business teams to understand goals and develop plans accordingly
Manage opportunities and incorporate key stakeholder feedback into consistent content and user experience upgrades
Establish website and digital marketing objectives and KPIs and track progress toward goals
Recommend new digital programs for the retailers which will lead to an increase in store traffic and lead generation
Partner with content marketing team to develop digital marketing and social media campaigns for aligned retailers and work with graphic designers and creative agency to build the necessary assets
Management of the digital marketing platform (and vendor relationship) for the implementation of localized campaigns, including social media, email programs, and landing pages for aligned retailers
Stay informed on social and digital marketing trends and best practices
Perform regular audits of competitive landscape and develop actionable insights and plans based on data
Knowledge of web fundamentals including web design principles and approaches, impact of various technical design choices, and their impact on the user experience
Understand SEO best practices, including technical and content, needs to drive organic traffic
Communication of ongoing changes and enhancements to retailers and channel teams
Bachelor's degree in Marketing or higher
2+ years digital marketing and social media management experience
2+ years experience developing marketing campaigns and working with creative teams
Willing and able to travel up to 10% of the time??
Strong analytical, decision making, influence, and communication skills?
Strong communication capabilities and presentation skills
Details-oriented with the ability to meet deadlines and work under pressure
Ability to navigate through a complex and highly matrixed organization
Flexible and collaborative working style
Ability to deliver and receive constructive criticism
Adaptable to changing environment and direction of team and project
Capable of working with various leadership styles and adjusting approach and engagement techniques
High energy individual with a “can-do” attitude
Ability to work permanently in the U.S. on a full-time basis

151

Channel Marketing Manager Dach m/f Resume Examples & Samples

Create and manage individual marketing plans per major partner across DACH in conjunction with the partner managers and Regional Field Marketing
Build excellent cross-functional relationships at a regional, Box HQ and EMEA level as well as with executives in key Partners
Budget governance and reporting demonstrating Return on Investment and marketing contribution to sales pipeline
Drive marketing programs with key partners including IBM and a number of focus partners – delivering programs to meet the specific partner objectives
Be the primary point of communication for our partner managers, working directly with them to
Excellent verbal, presentation and written communication skills, fluency in English and German is a must
BA/BS (or equivalent) degree or extensive industry experience
Previous experience of working with IBM across the defined region is an advantage
Self-motivated and self-managed: able to think independently, get feedback, move ahead, while still keeping everyone in the loop
Passion for Cloud Technologies

152

Digital Channel Marketing Manager Resume Examples & Samples

Work with content, brand, channel and business teams to understand microsite goals and develop plans accordingly
Manage microsite opportunities and incorporate key stakeholder feedback into consistent content and user experience upgrades
Recommend new digital programs for the STAINMASTER® retailers which will lead to an increase in store traffic and lead generation
Understand SEO best practices, including technical and content needs to drive organic traffic
Willing and able to travel up to 10% of the time
Bachelor's degree or higher

153

Senior Channel Marketing Manager Resume Examples & Samples

Advance an integrated marketing strategy to capture a leading share within specific market segments accessed through the independent retail channel
Apply data insights and knowledge of integrated marketing, merchandising, product structure, training, pricing, systems and sales coverage, to generate high impact market development programs for each segment
Lead a team of Channel Marketing Managers to capture competitive and market data for the identified segments and related products in order to plan, develop and execute independent retail programs throughout Canada and the United States
Leverage customer insights, market trends, product trends, competitive trends, syndicated data and research to identify new opportunities and threats
Support Channel Marketing Managers in the planning and development of tactical support elements from ideation through deployment
Support a master promotional / demand generation process and ensure buy-in/collaboration with accounting, finance, sales operations, brand marketing, legal, product management, product marketing and sales
Establish mechanisms and metrics to measure impact of campaigns
Define and build a process and supporting metrics to analyze product and program initiatives for effectiveness, ROI and customer satisfaction
Define, build and support the product line review process across the organization
Conduct necessary market research, mix analysis and competitive insight to deliver meaningful, “category captain” quality line reviews that support company strategy and drive profitable growth
Determine market needs and assorting strategies through research, customer interaction and sales force insights, utilizing data and shopper insights to provide recommendations to drive category distribution and market share
Maximize the success and ROI of new product launches and merchandising
Collaborate with Product Management / Marketing to ensure alignment between portfolio and channel plans
Support field events (trade shows, demand creation events, customer specific partnership marketing meetings, annual planning meetings or markets / shows, etc.) relevant to the channel and key retailers
Define a process to build, track and forecast annual channel marketing expense budgets
Build channel marketing capability through the recruitment and leadership of a high performance team
10+ years combined in brand, category, channel, product, and/or product management
Solid background in traditional channel marketing and sales programs with successes deploying marketing campaigns with and through channel partners
Prior experience marketing through specialty retail and/or the flooring category
Experience in sales, key account management, brand, trade or field marketing

154

Channel Marketing Manager Resume Examples & Samples

Develop business, marketing and analytical expertise across all assigned stakeholders understanding their business drivers and the implications of the changing healthcare landscape within the geography
Work across all assigned channels and stakeholders to uncover insights that drive business within assigned geography; lead the development process and leverage innovation to find high impact solutions
In partnership with cross-functional teams (in sales, marketing, and MABI) analyze insights, identify opportunities, and develop marketing approaches that meet customer and AbbVie business needs
Serve as the point of contact for the collection of insights gathered through immersions, customer visits as well as through the work of sales colleagues; communicate these insights to the relevant MHC Marketing teams for further assessment and planning
Work with cross-functional teams to ensure alignment of marketing approaches with brand strategies; determine business impact, prioritize and develop programs
Advance programs through the marketing promotional approval process ensuring compliance with all applicable compliance policies and procedures; collaborate across the integrated Brand Team and work effectively with individuals across the matrix
Roll out approved marketing materials within the assigned geography and appropriate field audiences in partnership with Sales Leadership; establish expectations for implementation, coordinate logistics, establish performance metrics and support training as required for roll out
Work with analytical partners in commercial as well as leverage reporting tools(Payer 1View, SP 1View, BOT) to assess and monitor impact of marketing programs; gather customer/channel feedback and make recommendations to adjust and/or develop future offerings

155

Channel Marketing Manager Resume Examples & Samples

Product and portfolio management for the OEM & Export businesses. Work with the business leaders to create and prioritize a strategic technology development plan for the business, including identifying new areas of investment/growth. This role will be responsible for product requirements gathering, partnering with offering & product managers, and managing new product launches to the channel
Develop sales tools for use by the channel to increase product purchases and system adoption
Be the liaison with international customers for product info, pricing and Northford visits
Work with the Marketing Communications department to coordinate activities to promote products such as webinars, email and social media. Identify field issues and communicate latest product changes, updates or corrective actions. Provide content for posted and outbound communications
Conduct pricing and margin analysis and demand planning to ensure profitability and availability of products. Manage price lists for the channels
Facilitate cross-functional teamwork with Sales, Manufacturing, Customer Operations, Engineering and Communications to realize maximum growth within the business
Provide input into the development of the HSF Enterprise Solutions strategic business development plan, customer rationalization and SKU rationalization
Work with Offering & Product Marketing, Sales and Marcom teams to create and implement "value add" proposition to positively differentiate the business from current and future competition
Review documentation related to product line to ensure it is accurate, complete and effective. Work with Engineering and Regulatory on creation/revision of all technical document
5+ years of experience with technical manufactured products
5+ years of experience in a B2B environment
Expert in Excel, BI, and PowerPoint
Fire alarm or other technical field experience is helpful but not required

156

Channel Marketing Manager Resume Examples & Samples

Bachelors degree (or equivalent experience) and minimum of 4-5 years sales/marketing experience, preferably in the retail home center industry
Industrial, Consumer or equivalent Marketing experience including planning, strategic development and a track record and accountability for attaining results
Strong business/finance acumen,Organizational flexibility and agility; can achieve goals and get things done through others
Demonstrated leadership and project management skills

157

Channel Marketing Manager Resume Examples & Samples

Develop and produce visual merchandising programs including POP and temporary/semi permanent retail displays for nationwide implementation
Manage development of visual merchandising displays that are accurate, consistent and timely
Work closely and assist sales team in the development of training and education tools
Manage communication between assigned distribution channels; Distribution channels can include Indirect and/or National Retail partners
Manage and forecast annual budget
Lead retail display design including prototyping, creative briefing, design supervision and routing
Support tradeshow and retail event layout and floor plan design for key shows
Three years channel development experience
Three years managing large-scale projects
Five years of retail merchandising or channel marketing experience
Five years of experience with Microsoft Office Suite & Adobe Creative Suite
One year of sales experience
Strong writing ability. Copywriting experience a plus
Strong communication skills with a high attention to detail
Exceptional organizational skills with an ability to prioritize and multi-task
Strong knowledge of retail environment and consumer shopping habits
Strong decision making, problem resolution and creative thinking skills

158

Channel Marketing Manager Resume Examples & Samples

Act as the liaison between Armstrong Flooring and the commercial market segments, including engaging in segment associations, speaking at relevant events, networking at trade shows, and writing articles for segment publications
Identify product gaps, service gaps and unmet needs applicable to the channel and communicate those opportunities to the Product Managers and business team
Understand both the channel and the market segments within the channel as well as the competitive landscapes
Work with the Product Marketing Manager and Marketing Specialists to develop the launch elements, programs, marketing tools and distribution plans targeted toward each segment
Participate in the development of the Marketing budget and Sales budget
Be accountable for the Commercial Channel marketing budget and forecasts
Work with Sales and Product Management on targeted projects to appropriately price, position and close sales
Provide segment-focused sales team training
Write creative briefs and marketing plans for marketing communication initiatives
Work with our analysts to track the effectiveness of marketing programs and identify growth opportunities
Bachelor’s Degree in Business, Marketing or other related field
8+ years of experience in sales and/or strategic marketing
Prior flooring or interior product experience
Knowledge of the Healthcare, Education, Corporate or Retail contract market segments with B2B sales or marketing experience
High-level knowledge of market conditions, particularly within targeted segments as well as knowledge of all company’s products, policies and practices
Knowledge of long-range and operational planning techniques
Knowledge of marketing segmentation, brand positioning and brand awareness

159

Channel Marketing Manager Resume Examples & Samples

5 - 7 Years Work Experience
Experience with a CPG or durable company, ideally in channel management, brand management, insights. or sales, preferably with Dollar Channel and Regional Mass
Leading a team of people to achieve results
Collaborating with partners and other organizations to achieve results
Four year College/University degree

160

Senior Channel Marketing Manager Resume Examples & Samples

Lead a team of highly qualified and energetic professionals across all current Retail and ETail accounts
Manage the people, processes and budget associated with an extensive portfolio of new and existing products & services for the Americas region
Support external customers, sales force, marketing communications, and product management
Develop and manage customer strategy/execution across Retail and Etail channels
Act as the champion for the Honeywell brand
Conduct market/segment channel analysis
Develop and manage a calendar of new product launches and promotional programs
Minimum of 8+ year business experience
Minimum of 6+ years of combined experience in customer marketing, channel management, marketing communications and/or Retail CPG (Consumer Packaged Goods)
Minimum of 3+ years of people management experience
Demonstrated ability to drive and execute traditional channel management
Strong strategic thinking/planning skills and experience, with a proven track record of executing high-impact, results-oriented integrated channel marketing programs
Excellent business writing and editing skills
Excellent organizational and project planning skills
Strong P&L understanding; utilized to manage programs, products, and services offered to a channel
Must demonstrate the ability to deliver the product/service value proposition to customers in varied segments in multiple channels
Experience growing businesses through traditional channel media, social media, and progressive channel management tools/services
Experience implementing channel management systems, which may include marketing automation, loyalty programs, co-op advertising, etc
Experience coordinating with marketing communications, graphic designers/creative services teams
Strong communication, influencing and negotiating skills with the ability to motivate and build high performance, cross-functional teams
12 Years of relevant experience

161

Channel Marketing Manager Resume Examples & Samples

Supports the sales team by driving demand through the ELS (Eaton Lighting Solutions) commercial and industrial (C&I) channel program through key marketing initiatives
Minimum 3 years of experience in channel marketing, product marketing and/or partner marketing
Minimum 1 year of experience in marketing campaign development and execution
Must be authorized to work legally in the United States without current or future company-sponsorship
Minimum 5 years of experience in channel marketing, product marketing and/or partner marketing
Minimum 3 years of experience in marketing campaign development and execution
Experience interacting with partnered customers (i.e. distributors, manufacturer’s representatives, professional trades, contractors or end-users)
Experience working with business-to-business customers and translating partnered customer requirements to a marketing communications team to support print, digital and social media platforms
Experience in an electrical products industry, ideally lighting or lighting controls
Self-starter, proactive, task oriented with the ability to manage multiple initiatives
Must be able to work effectively in cross-functional teams at Eaton and with electrical distributors
Innovative & versatile with ability to solve customer issues with new idea
Great organizational and project management skills to manage multiple priorities, put together a plan, execute to quality and deadline * Strong strategic planning, organizational and interpersonal skills
Well-developed verbal and written communication skills
Proven ability to drive execution and meet deadlines
Polished presentation skills to support the roll out of initiatives
Experience using, and proven proficient in Microsoft Office Suite (Word, PowerPoint and Excel)

162

Channel Marketing Manager Resume Examples & Samples

Handle all merchant inquiries of the dispute process in compliance with Visa, MasterCard and Discover rules and regulations
Work with merchants to develop and institute chargeback action plans; Monitor chargeback practices; recommend ways to reduce fraud and increase revenue for merchants
Maintain a high level of knowledge related to Retrieval and Chargeback regulations for Visa,

163

AMS Channel Marketing Manager Resume Examples & Samples

Build relationships with Commercial Segment sales team at all levels
Build data-driven, integrated marketing plan, partnering with the campaign managers, demand center, solutions marketing and sales and channels stakeholders to develop and execute marketing programs
Manage budgets, track and report impact and results
Awesome balance of creative and analytical competencies
“Delivers the number or dies trying” attitude
Data-driven decision maker
Modern marketing experience such as orchestrated demand or demand creation models
Hands-on experience with marketing automation and CRM tools, processes, and reporting: SFDC, Eloqua, Marketo, OBIEE, etc
BA/BS degree in related field. Master’s degree or MBA preferred
Strong written communication skills to create and author content, resources and collateral to support program execution

164

Channel Marketing Manager Resume Examples & Samples

Create, project manage and deployment of the Global Kofax Partner Newsletter and Global Special Partner Announcements
Manage partner enablement webinars on a worldwide basis
Develop and implement partner forums and partner focused social media campaigns
Coordinate with internal teams to create synergy, gather accurate content and to ensure consistency of message to the Global Kofax Partners
Bachelor’s degree with 5+ years of hands-on partner marketing experience
Autonomous performance in a faced paced environment
Communicate to cross-functional teams across multiple levels of an organization
Drive proactive teamwork and consensus across multiple marketing projects
Represent Kofax Marketing positively to key strategic and top-level channel partners
Evangelize marketing messaging and positioning across constituencies
Function in both strategic and tactical matters
Deliver on deadlines in changing environment
Knowledge of Microsoft Office, SharePoint, Dynamics CRM

165

Channel Marketing Manager Resume Examples & Samples

Broad marketing background required including experience developing and executing all aspects of channel marketing plans and reporting
Interface with product marketing and North America marketing teams/ecosystems to develop partner ready tools, assets and programs to drive sales growth within the channel
Develop comprehensive partner incentive plans to grow channel sales and revenue - considering budget, product mix and timing
Execution and support of GTM tactics including customer events, industry conferences, digital campaigns, thought leadership, etc. (Advertising, Industry Trade Shows, Advisory Councils, and other industry events)
Develop comprehensive channel partner training programs to include online learning platform, national product webinars, customized Partner training materials and content
Interface with select segment strategy functions to serve as sounding board for product strategy and overall product channel readiness
Lead efforts to interface with North America Marketing team to customize solution campaigns as re-usable programs to create enterprise demand
Event experience and logistical planning
Creating and executing on lead gen and demand generation programs
Works in cross-functional, matrixed environment - Segment strategy, product managers, Solution marketing, Channel Sales and Sales Engineering teams, Marketing Communications, external agencies and other key stakeholders and contributors to our marketing strategy
Program management experience and strong project management skills
Telecom experience, product knowledge, channel program strategy and design a plus
Must be skilled in Microsoft Excel, PowerPoint and Word
Special projects as needed

166

Channel Marketing Manager Resume Examples & Samples

Develop quarterly marketing strategies and plans with identified distributors and value added reseller in assigned region that tie to partner and ShoreTel business goals
Consult directly with channel partners in defining and developing marketing and promotion plans
Assist partners with the execution of these marketing plans, as needed with the goal of making partners self-sufficient
Provide on-going development and management of the channel co-op, discount and quarterly incentive programs; manage associated budgets accordingly
Provide leadership on field requirements for integration with corporate-run marketing programs and campaigns
Monitor programs for sales impact and overall success; contribute to development of a system to manage partner profit & loss, contract and business plan management, and promotional fund ROI
Leverage all best practices/tools – examples: seminars, telemarketing, lead generation, and webinars
Build awareness and branding of the ShoreTel Partner Program
Perform financial analyses, forecasting and studies associated with channel marketing programs for decision support
Ensure partner retention, growth and customer satisfaction
Act as the regional marketing “Subject Matter Expert” while coordinating efforts with partners, corporate marketing, channel sales, alliance marketing and other ShoreTel field and corporate teams
Develop quarterly marketing calendar and quarterly review process and dashboards for assigned region
Leverage existing CRM/marketing automation tools to execute campaigns that meet and exceed demand gen goals
Provide local support for partner and customer events and coordinate ShoreTel resources as needed
Drive and execute field events such as training, demand gen events, webinars, advisory councils and summits
Experience in multiple facets of marketing activities including events, campaigns, E-marketing, SEM/ SEO, social media, etc
Project and program management skills with demonstrated examples of end-to-end ownership and delivery of multi-faceted marketing programs delivered with or through channel partners
Excellent communications and presentations skills
Highly motivated individual with a results-driven orientation, capable of multi-tasking within a dynamic organization
Hands-on experience with sales and marketing automation systems including Salesforce.com and Hubspot
Proven track record of working independently and with sales teams and multiple levels of management
Experience in managing budgets and reporting, including Microsoft Excel
Understanding of two tier channel model and MDF programs helpful
Ability to travel 25-30%
Successful capability of driving results through channel partners
Ability to resolve conflict
3 years experience with field marketing, channel marketing, or channel sales background
Experience within the telecommunications industry; experience with a VAR is plus

167

Channel Marketing Manager Resume Examples & Samples

Develop the digital media strategy that drives best in market business performance
Work with agencies, Paid Search Manager and Mobile Marketing Manager to develop digital performance plans that deliver customer acquisition targets
Drive and own customer acquisition KPI
Develop customer acquisition forecast and pacing documents
Own SEO plans and manage SEO projects with the support of the Product Marketing Manager and the Content Manager
Report on progress against targets and communicate areas of opportunity and learnings to stakeholders
Lead, coach and develop two direct reports
Manage budget process for performance media channels including spend allocation, monthly reconciliation and re-forecasting
Stay up to date on industry trends and new technology and make strategy recommendations accordingly
Manage relationships with a high profile agency roster as well as major technology and data suppliers
Work with international counterparts to gain learnings and improve platforms and processes
At least 6 years’ experience across digital performance channels with a track record of driving outstanding results
Excellent analytical skills, a passion for performance and a track record of turning insight into action
A solid understanding of digital advertising technology and the ability to work with agencies to troubleshoot technical issues
Experience in managing a high profile agency roster and driving a high performance culture
Experience managing a high performing team
Excellent oral and written English language communication skills
Self-motivated, curious with a strong bias for action
Experience with tag management software
Experience with web/mobile analytics programs e.g., Site Catalyst, Google Analytics

168

Senior Channel Marketing Manager Resume Examples & Samples

Build relationships with Channel Sales teams at all levels
Build data-driven, integrated marketing plans, partnering with Distributor and Partner Marketing teams, Channel Sales leads, Veritas campaign managers, and solutions marketing teams develop and execute marketing programs that build awareness, engage resellers, and build pipeline
Manage budgets, deliverables, and track and report impact and results
Identify opportunities for technological and process improvement, quantify impact and contribution of programs
Review, measure, analyze and report on the impact of programs on leads, database health and pipeline
Excellent at developing relationships with sales teams, customers, partners and distributors
Recent Commercial segment marketing experience, ideally in technology and software companies
Experience in global as well as regional marketing roles
Appreciation for process with propensity for action
8-10 years in a B2B tech marketing role, with ideally 5 years of experience in channel marketing
Creative problem solver with a positive can-do attitude

169

Channel Marketing Manager Resume Examples & Samples

As a Channel Marketing Manager for the Industrial Safety product portfolio, you will be responsible for developing, driving, and implementing channel marketing activity for a specific group of distribution partners to pursue aggressive growth targets
Managing the channel marketing budget to effectively market Honeywell products through partner Co-Op and marketing funds
Driving new product and core product line programs through distribution partners to ensure channel success
Analyzing, calculating and reporting on business data, including projected and actual channel program revenue and ROI
Working with corporate marketing teams and cross functional teams to execute communications to channel partners and measure their effectiveness
Establishing and conducting a project management framework in line with strategic growth objective (rigorous process around account planning and program initiatives) collaborating closely with sales
Visit partner site on a regular basis to drive partner mindshare and execute channel activities for growth
A minimum of 3 years of work experience in channel marketing, product marketing or marketing communications
Experience with a large national distributor strongly preferred
Experience working with Channel Partners on E-Commerce initiatives

170

Customer & Channel Marketing Manager Resume Examples & Samples

Identifies, assesses and solves complex business problems for area of responsibility, where analysis of situations or data requires an in-depth evaluation of variable factors
Closely follows the strategic direction set by senior management when establishing near term goals. Interacts with senior management at a client and/or within Accenture on matters where they may need to gain acceptance on an alternate approach. Has some latitude in decision-making
Acts independently to determine methods and procedures on new assignments. Decisions have a major day to day impact on area of responsibility
Manages large - medium sized teams and/or work efforts (if in an individual contributor role) at a client or within Accenture
Adapts existing methods and procedures to create possible alternative solutions to complex problems
Understands the strategic direction set by senior management as it relates to team goals
Uses considerable judgment to determine solution and collaborates to find the best solution for complex problems
Upward interaction is with Retail, Consumer Goods, Inductrial and Transportation Digital Customer senior leadership. May interact with peers and/or management/Senior Director level at a client and/or within Accenture
Determines and establishes methods and procedures on new assignments
Make Decisions that often impact the team in which they reside
Manages programs and teams, often Global, and/or work efforts (if in an individual contributor role) at a client or within Accenture
Play a wide variety of roles related to delivery and sales, shaping solutions for clients and maintaining and growing industry as their center of gravity
Minimum of 4 years Marketing in Retail, Consumer Goods, Transportation and Transportation industries - strategy and design skills
Experience in Vendor collaboration
Retail, Consumer Goods, Industrial and Transportation industry research
Technology solution enablement for business transformation in Retail, Consumer Goods and/or Transportation
Must be located within 90 minutes of Toronto or Montreal, or be willing to relocate to these areas
Proven ability to build, manage and foster a team-oriented environment
Proven ability to work creatively and analytically in a problem-solving environment Desire to work in an information systems environment
Excellent communication (written and oral) and interpersonal skills

171

Channel Marketing Manager Resume Examples & Samples

As channel marketing manager you will be responsible for developing,driving and implementing channel marketing plans for the HPE Aruba channelpartners in region
Work with the extended channel sales and marketing teams to align HPEAruba priorities in market and engage with strategic partners
Contribute to the regional marketing plan from a channel marketingperspective
Implement channel demand campaigns in order to expand market share andpursue aggressive growth targets
Strong focus on demand generation activities through channel partnerand marketing services agencies to grow the channel generated pipeline for HPEAruba
Own the channel marketing plan and budget for strategic partners inregion
Support cross-BU initiatives in region with other HPE channelmarketing groups
Working closely with all aspects of the business to gather and sharechannel insights
Understanding changing and differing priorities depending onterritories and how these impact channel marketing
A minimum of Five (5) years’ experience in a channelmarketing role working across channel sales and marketing teams required
A can-do attitude with examples of marketing projects thathave delivered impact required
A strong understanding of the indirect channels for thetechnology industry required
Experience working with channel partners to developactionable plans and deliver results required
Demonstrated ability to collaborate and generate demand in amatrixed organization required
Excellent communications skills, written and verbalrequired
Proficient at marketing planning, execution and reportingrequired
A desire to further their career in a growing organizationrequired
Skilled in working within a sales-driven organizationrequired
Must be a strong negotiator able to clearly articulate theBusiness Unit strategy
Channel marketing experience in the wireless networkingindustry preferred

172

Channel Marketing Manager Resume Examples & Samples

Work with the extended channel sales and marketing teams to align HPE Aruba priorities in market
Overseeing day to day channel marketing operations
Own the channel marketing plan and budget in region
Support cross-BU initiatives in region with other HPE marketing groups
A proficiency in English and German (both written and spoken)
A can-do attitude with examples of projects that have delivered impact
At least 5 years’ experience in a channel marketing role working across channel sales and marketing teams
Proficient at marketing planning, execution and reporting
Skilled in working within a sales driven organization
Strong negotiator able to clearly articulate the BU strategy

173

Channel Marketing Manager Resume Examples & Samples

Act as primary liaison between Enterprise Marketing, Field Marketing, and Navisite channel Enterprise leadership objectives leveraging marketing communications and channel enablement methods to align and support the Navisite Channel sales teams
Work with Navisite Channel Sales teams to develop and manage marketing strategy and tactics
Work with Field Marketing team to support requests for the Marketing Development Funds program for Sales teams
Work with Navisite leadership to ensure sales teams have the proper collateral, creative, and other tools to help their sales efforts
Participate and manage the development of marketing events based on Sales team requests to build awareness, generate sales leads and increase penetration of services in the marketplace
Advise and guide corporate marketing in the design, development, implementation and management of Navisite Partner marketing campaigns and promotions, including direction on website copy
Manage marketing budget by tracking expenses
Maintain all external Channel Partners portal, Master Agents’ portals, and other marketing oriented sales tools, including training schedule to ensure consistent, correct, and timely information
Create Navisite Channel marketing materials including sales collateral, local advertising, newsletters, and awareness efforts. Manage outside agency and other vendor relationships to achieve marketing objectives
Create and deliver digital and account based marketing campaign strategies. Write and edit newsletters and other e-marketing tactics
Create and manage up to date sales presentations and other collateral for the Navisite Sales teams to use for coordinated and consistent messaging when discussing channel sales programs
Utilize ROI methodology to drive marketing decisions
Maintain an understanding of Navisite and Enterprise products, services, policies, and business rules to effectively manage the marketing and communication efforts in the role. Analyze competitive research and develop recommendations for messaging, offers and promotions
Perform other duties as required

174

Channel Marketing Manager Resume Examples & Samples

Develops and executes channel planning and strategy
Develops and executes campaign strategies
Develops and maintains multi-level relationships within key customer's organizations
Analyzes product mix within all channels
Executes marketing plans for new product launches
Executes customer specific advertising and marketing initiatives
Develops, executes and measures customer-specific promotions
Directs channel specific display, merchandising and POS strategy
Performs channel analysis and intelligence gathering
Develops, analyzes, and manages customer programs
Creates and manages event-marketing strategies
Formalizes trade and/or retail print media plan
Reads, summarizes and distributes notated articles related to area of responsibility
Manages activities of external agency partners to achieve above accountabilities

175

Channel Marketing Manager Resume Examples & Samples

Supporting the Director of Marketing on a Special Project in Bell Mobility
As channel marketing manager you will be responsible for developing the strategic distribution plan while driving and implementing channel marketing programs for our channel partners
Implementing channel programs in order to expand market share and pursue growth targets
Working closely to the product and corporate marketing teams you will support brand development and experiential activities in channel
Working with our channel partners to identify activation process, merchandising, compensation, channel communication and training through various channels
Creating work collaboration with our National Account Managers to ensure flawless execution
Setting goals for the working group, developing organizational capability, and modeling how we work together
Strong business and analytic acumen, with the ability to provide structure in an fast paced environment
Deliver against key KPI growth targets in a fast paced market, in which the only constant is change…and lots of it!
Meet aggressive due dates on project implementation
Influence others for shared business gain. (You’re both motivated and motivating.)
Not afraid to get your hands dirty. And execute flawlessly
Multi-task, multi-task, multi-task. (Did we mention you’ll need to multi-task?)
5-7 years experience in progressive marketing positions
Combination of client-side and agency experience a plus
Mobile phone/Telecom experience a big, huge, giant plus. (Yes, with a cherry on top.)
Promotes a successful attitude, confidence in leadership and teamwork to achieve business results. May serve as proxy for director in key meetings
Microsoft Office wiz
‘Customer first’ mentality/Customer Champion
A Clutch Performer…the whole team is counting on your leadership!
Out-of-the-box thinker
Independent worker who takes ownership of tasks
Detail and results oriented

176

Channel Marketing Manager Resume Examples & Samples

Develop and implement plan for marketing programs/campaigns for the private bank and RIA channels. Ensure execution of marketing programs across print, digital, event, sponsorship, paid, earned media, etc
Create communication materials to support programs and maintain content; act as member of cross functional teams (both within marketing, and across sales, product, investments and compliance) to ensure alignment and integration, as well as work with external partners when applicable
Provide marketing support for tactical sales opportunities
Establish metrics, measure results and use the result to make recommendations to enhance account specific marketing initiatives/programs
Bachelors degree (in Marketing or Communications, preferred)
3-5 years relevant experience
Strong project management skills with demonstrated ability to manage multiple priorities and deadlines
Excellent relationship management skills
Ability to work independently with minimal direction
Ability to sell proposed recommendations to senior marketing and sales associates
Excellent skills in Microsoft PowerPoint; familiar with Microsoft Excel
Marketing experience in Financial Services, specifically asset management experience
Alternatively, experience working at a private bank or at a Registered Investment Advisor (RIA)

177

Channel Marketing Manager Resume Examples & Samples

Executing product launches including strategic and tactical planning, communications, system development, product assortment plans
Collaborating with distribution and AFI Sales and Product to develop distributor channel strategies and tactics. Execute those plans, projects, training and programs
Participating in quarterly Territory Area Reviews to gather and disseminate information among Product Management, Channel Marketing, Marketing Activation & Insights, Brand Marketing, Innovation and Customer Service
Providing fact-based product assortment decisions based on customer understanding, competitive positioning, industry trends, and data-driven regional, CBSA, and retailer-level insights
Consulting on retailer product and sales training and certification programs as well as merchandising strategy, budget, pricelist, and order and shipping processes
Managing the Unite Program including development, communication, execution and measurement. Consult on Unite funds, the customer engagement process, and implementation of Unite processes across websites
Building, tracking and forecasting the Distributor Channel expense budget
Supporting field events (trade shows, customer specific marketing meetings, etc.) relevant to our distributors and their key customers
5+ years combined in a brand, category, channel, product management, and/or sales
Strong verbal and written communication skills with formal customer presentation experience and the ability to present internally up to the senior level
Solid MS Office skills including Excel, Word and PowerPoint

178

Channel Marketing Manager Resume Examples & Samples

Develop & Execute customer strategy for target group of channel partners to pursue aggressive growth targets
Identify and On Board Channel Partners with access to target customer segments
Create Business Plans for new Channels and/or New Products
Contribute with regional inputs to Annual Operating Plan (AOP) and Strategic Plan (STRAP) development
Drive New Product & Core Product introduction and demand generation thru Channel Partners
Conduct in-depth market & channel analysis – Market Trends, Channel Coverage & Penetration, Share of Wallet, Share of Demand, Competition, Pricing, Offering gaps etc
Work closely with Product Managers to define positioning, pricing, channel fit and communication for New and Core offerings
Establish and conduct rigorous planning and reporting framework to drive Channel Excellence Programs in close collaboration with Sales
Establish thorough account planning & execution process to gain partner mindshare and execute channel initiatives for growth
In close consultation with Product/Marcom/Sales leads – develop and execute calendar of marketing campaigns and events to build brand awareness and generate demand
Act as the champion for Honeywell brand
Bachelors degree in Engineering/Commerce/Management
Around 8-10 years’ experience in Commercial roles i.e. Channel Marketing, Product and Customer Marketing, Strategic Planning and/or Retail
Though this role covers whole of Africa, the candidate needs to have in depth knowledge of markets, customers and channels for Southern and/or Eastern Africa
Close understanding of Distribution Channels and offerings for one or more of these offerings: Solar Water Heaters, Air & Water Purification, Electrical Products/Wiring Devices
Hands on expertise to create sharp & articulate MS Powerpoint Presentations ^ financial models & business plans in MS Excel
This role will involve substantial travel within Southern, East and Northern Africa countries
Should have close understanding of market opportunities, stakeholders, decision cycles and competition
Hands on Exposure to strategic marketing tools - Value proposition, Voice Of Customer, Segmentation and Pricing. Well versed with Transactional, Value and Strategic Pricing concepts
Sound understanding of marcom principles and contemporary tools (digital, social media etc.)
Strong negotiating skills & ability to articulate point of view clearly, influence stakeholders and manage conflicts
Ability to handle multiple complex projects and drive to the desired results
Demonstrated ability to drive customer needs and customer intimacy
Be skilled in developing and maintaining relationships with key customers and field sales
Possess strong communication and effective leadership skills directly related to problem assessment, problem-solving and execution

179

Channel Marketing Manager Resume Examples & Samples

Some travel will be required to attend customer meetings, planning meetings, etc. (up to 25%)
Bachelor degree in business administration/marketing or related field required
4+ years’ experience in a marketing role
Outstanding organizational and project management skills
Must have experience and be comfortable presenting in front of customers
Digital/E-Commerce marketing experience
Demonstrated ability to manage multiple projects and timelines
Ability to work under pressure and meet deadlines
Attention to detail and accuracy
Knowledge of Sales and Marketing principles
Some travel required (up to 25%)
Shopper/Channel Marketing experience
Proficient in excel and powerpoint

180

Channel Marketing Manager, Greater China Resume Examples & Samples

7+ years of relevant work experience in event marketing management, marketing program management, sales and/or sponsorships
Experience managing marketing programs with budgets of $3M++
Demonstrated competence presenting recommendations and gaining alignment with cross-functional teams and leadership
Experience building demand generation programs to drive pipeline and revenue targets
Familiarity with contracting and accounting process for sponsorship administration
Existing knowledge of industry marketing tools, such as Salesforce and Marketo
Bachelor’s degree in relevant field of study
Background with technology industry or global consumer brand

181

Channel Marketing Manager Resume Examples & Samples

Partners with Channel Marketing Manager to develop strategic account initiatives, drive execution and project management of all plans. This effort is done by coupling team input with an eye toward leveraging branded products
Identifies channel-specific product and promotional opportunities for specific accounts. These efforts should fully consider brand marketing, product marketing and NPD work
Partners with sales on the marketing, merchandising and promotions needed in support of driving sales of corporate brands
Interacts with Merchandising peers in developing customer-compliant merchandising programs for account-specific products and programs
Coordinates presentation materials, samples and concept boards necessary for specific account meetings
Works with sales representatives in preparing for and participating in customer sales presentations
Assists sales in developing competitive review analysis for specific accounts
Works directly with forecasting and order management with each element of the team to ensure timely information is provided, meeting customer complete and on-time measures
Leads weekly customer meetings with cross-functional teams
Assists with analysis of product performance providing recommendations of new items and categories
Monitors competitive product and trend performance to ensure the development of products and programs that will maximize the potential for appropriate accounts
Ability to work with category management, market research and POS data to determine market and product strategies
Manages P&L and other budgets for account
Bachelor degree is required, preferably in Business, Marketing, or a related area of study
1+ years of experience in a marketing or sales role is required, preferably with a consumer products company
Excellent oral and written communications skills – must be comfortable presenting to accounts and senior leadership
Strategic reasoning and critical thinking – analyze wide range of inputs, identify opportunities, develop strategy
Ideal candidate must have the ability to work cross functionally within a matrix organization; influencing decisions, driving the business and inspiring cross-functional teams
Strong analytical skills and must be detail oriented and self-motivated
Must be proficient with Microsoft Office suite (Word, PowerPoint and Excel)
Ability to travel approximately 25%
Local Candidates Only

182

Channel Marketing Manager Resume Examples & Samples

Collaborate with segment and category managers to ensure alignment in marketing, product and sales activities
Own marketing relationship with key retail accounts and work with Motorola sales Account Executives to jointly create and execute co-marketing plans. Marketing plan elements to include in-store POS and eTail merchandising, end user demand generation (retail circulars, digital inserts, web banners, email, social media, etc), and retail promotions
Interlock with key marketing personnel of strategic alliance partners to develop joint marketing activities between Motorola and retail accounts
Work with internal resources and third-party agency to develop custom marketing assets as needed
Implement and Manage effective storefront merchandising strategy including product display and POP to maximize retail sell out
Understand the competitive landscape and trends in consumer buying behaviors, and be able to develop appropriate responses and actions

183

Channel Marketing Manager Resume Examples & Samples

Build executive level mindshare and relationships with key partners like CDW, SHI, Insight, SoftwareOne and Ingram Micro
Drive Quarterly QBRs to drive increased revenue and market share within these key partners
Develop a scalable global partner marketing program to accelerate partner contribution to revenue across North America, EMEA, APAC and LATAM
Provide marketing programs and assets to support partner acquisition strategy
Manage online partner portal
Create high quality marketing assets and sales tools for channel partners
Work with Demand Center team to repurpose assets for the channel
Manage cooperative marketing programs and funds with channel partners
Evaluates current channel marketing mix and assists in defining and designing the co-marketing
Analyzes and report progress against campaign goals and ROI
Lead new product introductions efforts within channel including collateral development, communication strategy, co-marketing deliverables, training tools and execution
Develops and manages channel marketing budget and expenses including Channel MDF
Programs
Manage End-user demand generation activities together with aligned channel marketing activities
Develop a channel lead waterfall program aligned with overall marketing lead process
Actively seeks to identify opportunities for creation and implementation of new integrated marketing program offerings that increase lead generation and productivity focused on partners in conjunction with end user demand generation
Be part of the transformation process the Demand center is undergoing towards an account based marketing approach
Administer budget, expense, and tracking of effectiveness of all programs and initiatives assigned
Work with local field marketing and channel partners to implement strategies and programs
Participate and proactively contribute to the annual marketing plan development process
Work with marketing services to create supporting materials tailored to meet partner requests
Team up with Sales organization in reaching revenue plans
Align with sales team in driving the partner marketing programs
Define, develop and deliver key metric reports weekly/ monthly/annual as needed
Minimum of Five(!) year experience in a technology marketing role
Ability to build long terms executive relationships within our partner ecosystem
Drive alignment with sales teams
Experience with social media and marketing automation platforms
Marketing copy writing and creative direction skills
Sales productivity driving program development and implementation experience
Strong understanding of demand generation programs platforms
Experience with Excel and budget spreadsheets

184

Channel Marketing Manager Resume Examples & Samples

Manage the channel marketing budget to effectively market Honeywell products through partner Marketing Development Funds (MDF)
Work closely with product and corporate marketing teams to support brand development
Drive new product launches through resellers and distribution partners, supporting the efforts of pre and post launch activities to ensure channel success
Analyze, calculate and report on business data, including sales revenue (and projections), channel program ROI, channel ASPs and product margins and new product launch success
Work with corporate marketing teams and cross functional teams to execute communications to the channel including newsletters, webinars and bulletins and measure their effectiveness
Ensure Voice of Customer (VOC) excellence from the channel partners as required for marketing programs, promotions, product development, competitive intelligence, pricing etc
Conduct and develop quarterly business reviews (QBR) with channel partners
Participate in the development of annual partner business plans alongside sales teams
Visit customer sites and drive and execute regional channel events – 50% travel. Travel sometimes is outside of designated region. This position can be based in any Honeywell Southeast location, preferably in Fort Mill, SC
A minimum of 3 years of work experience in channel marketing with resellers, Distributors, DMAR’s or in channel eCommerce

185

Channel Marketing Manager Resume Examples & Samples

A bachelor's degree in Marketing, Business Administration, or other related discipline. We will consider other degrees with relevant experience
4+ years of business experience, including experience in Product Marketing, Sales, Trade Marketing and/or Consumer Packaged Goods (CPG/FMG), preferably in the home improvement industry. You should have the ability to manage a diverse customer group and portfolio
Experience with the plumbing industry and B2B sales/marketing is ideal
Practiced strategic thinking and planning capability and experience
Superior presentation skills and comfort with a variety of audiences, both internal and customer facing
Advanced interpersonal talents and excellent written and verbal communication skills
Ability to work with diverse multi-national teams effectively
Solid merchandising sense and problem solving skills
Project Management experience within a milestone driven organization
Superior MS Office skills including Excel, Word and PowerPoint
The ability to navigate in a large corporation while thriving in a smaller, entrepreneurial business

186

Channel Marketing Manager, Indirect Resume Examples & Samples

Ability to understand buyer needs and clearly translate to customer centric messages
Ability to analyze and interpret data
Ability to communicate orally and in writing in a clear and straightforward manner
Ability to communicate with all levels of management and company personnel
Ability to make decisions and solve problems while working under pressure
Ability to prioritize and organize effectively
Ability to develop, communicate, present, and implement strategies and tactics
Ability to manage and deliver against several initiatives simultaneously, in fast-paced, dynamic environment
Ability to think creatively
Ability to work independently and collaboratively
Project management skills and tracking details
Knowledge of business-to-business marketing strategies and tactics of data and cable television products and services
Ability to travel domestically up to 50%

187

Senior Partner Channel Marketing Manager Resume Examples & Samples

Own the overall CSP business plan for CDS identifying new opportunities for cloud growth in partnership with BGs
Ownership of the business requirements to enable technical solution delivery to Microsoft operations internally and to partners externally
Own field and partner value prop with asset delivery, and work with the GTM teams to build the right partner campaigns for customers that drives cloud sales
Professional Experience
Experience: 3+ years in a product management or commercial channel category role
Communication: Confident communicator with an ability to influence executive stakeholders at the GM level
High Performer: Highly driven individual who consistently exceeds goals
Collaborative: Ability to work across a diverse set of stakeholders across multiple complex businesses

188

Senior Channel Marketing Manager Resume Examples & Samples

Manage the online store including promotions, test and learn, continuous improvement, product pricing, content personalization, and other store level details
Partner with product divisions to ensure that the right assortment from each division is available on the site and that gaps in assortment are identified for sourcing and partnership opportunities
Based on a thorough understanding of the market and in collaboration with both sales and product divisions, ensure proper pricing is executed online and through the sales force to maximize customer lifetime value
Identify and prioritize market growth opportunities to achieve sales and margin growth targets based on acquired insights
Conduct effective market research and competitive analyses and translate that research into content, new products, new programs, and product improvements by providing leadership and execution to a multi-functional team
Develop revenue, cost of goods, and expense forecasts; ensure that all forecasts are supported with appropriate execution / staffing plans
Generate reports and analytic-based insights from ecommerce and overall business generated data including managing the implementation of a tagging strategy in collaboration with IT and the technical implementation partner
Travel with sales force to support efforts to convert customers to purchase Medline products. Provide timely follow up to sales forces by answering product questions via e-mail and phone
Negotiate pricing with product vendors for materials and finished goods in conjunction with Medline division partners and with marketing and IT partners for software and professional services. Partner with vendors on innovation, development, and supply chain activities
At least 5 years experience in marketing and/or product management
Experience negotiating with outside vendors and internal resources including negotiating contracts, prices, resolving service issues and reconciling differences
Experience collecting and analyzing ecommerce and financial data
Experience managing an ecommerce capability
Additional
Experience and skills in influencing, leading and directing individuals in multiple functional areas
Experience presenting to and communicating with various audiences (ex. sales reps, sales leadership, division leadership, and executives)
Experience taking the steps to ensure the assignment/ project is accomplished within tight timeframes

189

Channel Marketing Manager Resume Examples & Samples

Partners with Sr. Channel Manager to develop strategic account initiatives, drive execution and project management of all plans. This effort is done by coupling team input with an eye toward leveraging branded products
5+ years of experience in a marketing or sales role is required, preferably with a consumer products company
Must be proficient with MS Office suite, PowerPoint and Excel
Ability to travel is required – approximately 25%

190

Channel Marketing Manager Resume Examples & Samples

Develops targeted marketing programs and tools with and through partner and for existing clients
Works closely with the partner and client sales teams to understand sales strategies, the market environment and customer needs. Coordinates and facilitates workshops to identify growth potential and to develop programs to increase customer penetration and to accelerate partner adoption
Defines marketing controlling and measurement of results to make ongoing enhancement
Manages the allocated marketing budget to drive optimized investment and ROI
BA or equivalent in Marketing & Business
Understanding of marketing goals, marketing mix and buyer´s journey
Enthusiastic, outgoing, and good networking skills
Team player with strong initiative and strong communication skills and loves working in a high-pace environment
Ability to perform in a dynamic and fast-paced environment
Strong verbal and written communication skills in German and English

191

Associate Channel Marketing Manager Resume Examples & Samples

Responsible for supporting marketing efforts in Airline channels. Assess needs of airline partners and develop marketing strategies and campaigns to drive revenue and awareness of Gogo products and airline-branded Wi-Fi and streaming entertainment
Develop strong working relationships with airline partner counterparts understanding their issues and needs
Determine the key levers that grow the business within these channels and develop integrated marketing plans and timelines to pull those levers to drive growth
Assess program performance and refine programs and/or products working with airline account managers
Work with analytics organization to measure effectiveness of marketing campaigns and report results to internal organization and airline partner
Demonstrate effective project management skills to drive execution cross-functionally
Manage budgets for assigned campaigns. Deliver marketing programs on time and within budget
Contribute to overall Integrated Marketing team planning process and aligning to the goals of the Global Airline Business group and the integrated marketing team
Manage the creative development process for marketing campaigns, including developing creative briefs to launch campaigns and providing timely and insightful feedback on creative presentations to internal Creative team
Partner with consumer insights, Global Airline Business group, pricing, product and agency partners to identify compelling, effective information when developing marketing campaigns/materials
Partner with product teams to support airline-facing communication of technology, service or product roll-outs and enhancements

192

Channel Marketing Manager Resume Examples & Samples

Develop quarterly marketing strategies and plans with identified DMR’s in assigned region that tie to partner and ShoreTel business goals
Understanding of how to work with Value added Distributors
Leverage all best practices/tools – examples: lead generation, webinars, events etc
Act as the Marketing “Subject Matter Expert” while coordinating efforts with DMR’s, Corporate Marketing, Channel Sales, Alliance Marketing and other ShoreTel field and corporate teams
Become an expert on the ShoreTel MDF program and ensure 100% MDF spend by identified DMR in the assigned region
Provide tracking, measurement and reporting on the metrics of the channel marketing programs and campaigns
Develop quarterly marketing calendar and quarterly review process and dashboards
Mange the DMR budgets to ensure money is spent on lead generation activities that can be measured

193

Channel Marketing Manager Resume Examples & Samples

Develop quarterly marketing strategies and plans with VAD’s, Service Providers and ShoreTel business goals
Assist partners with the execution of ShoreTel marketing campaigns and program as needed with the goal of making partners self-sufficient in executing a marketing strategy
Act as the Marketing “Subject Matter Expert” while coordinating efforts with partners, Corporate Marketing, Channel Sales, Alliance Marketing and other ShoreTel field and corporate teams
Become an expert on the ShoreTel MDF program and ensure 100% MDF spend
Develop annual marketing calendar and quarterly review process and dashboards for assigned partners
Leverage existing CRM/marketing automation tools to execute campaigns that meet and exceed demand generation goals
Provide local support for events and coordinate ShoreTel resources as needed
Drive attendance in executing field events such as demand generation, webinars, advisory councils etc
7-10 years’ experience with field marketing, channel marketing or channel sales background
Education: BA or BS minimum; MBA preferred

194

Channel Marketing Manager Resume Examples & Samples

Collaborate with business unit counterparts to establish new account marketing goals and develop strategic and tactical plans to achieve them
Drive testing discipline and expansion / innovation
Track and review campaign performance and generate recommendations based on learnings, established best practices and competitive landscape
Establish and drive capability roadmap
Act as a subject-matter expert with business unit counterparts and on cross functional projects
Stay up-to-date on the latest marketing trends and bring innovation and new thinking to the group
Coordinate and execute enhancements and tests with internal Chase teams and third party vendors
Maintain reporting on channel performance and individual test results
5+ years of marketing experience, preferably in the credit card industry
Proven understanding of the Card Program P&L and the essential drivers impacting profitability

195

Channel Marketing Manager Resume Examples & Samples

Work with wholesale sales team to support the positioning of accounts in the market place, and leverage marketing assets to meet targets, in line with positioning
Work with customers to best align LS&Co. marketing assets to the customer's own marketing initiatives to drive revenue increase
On exception, coordinate production of customer-specific brand assets, following brand guidelines / seasonal direction and validating with brand partners prior to execution in accounts
Define on-floor needs for accounts; Adapt and apply global on-floor strategies to the marketplace and Integrate with Campaign POV; Adopt standardized retail processes - identify channel and geo-specific needs
Monitor retail marketing KPI’s and identify local team needs, tools and resource requirements
Work with Levi’s® Owned & Operated Stores, and Franchise teams to execute retail marketing activation programs
Work with brand teams in market to partner on full execution of marketing in region
Support Brand Environment with shop-in-shop installs and oversee execution of visual brand standards in all channels
Collaborate with Brand Marketing / Environment and Creative Services to provide input regarding retail (O&O and Franchise) needs, consumer needs and opportunities
5+ years of experience related to developing and executing all or a significant portion of the customer marketing and on-floor experience to drive traffic increase and in-store conversion

196

Associate Channel Marketing Manager Resume Examples & Samples

Development of distributor marketing plans to be clearly described and measurements to be defined and agreed upon with a balanced focus on both internal and external mind share and market share
Regularly review and analyze all implemented marketing activities and share best practice across all parties involved. Issue marketing guidelines accordingly
Ensure Distributor marketing plans contain a well-balanced mix between demand generation, inbound marketing and social media
Define relevant KPIs and design dashboard accordingly
Tailor any marketing collateral to the channel’s needs
Actively participate in internal quarterly reviews of the main distributors
Serve as day-to-day interface with distributors, including (adhoc) marketing related questions for the market and region
Create quarterly reports with analysis of funnels to leverage metrics from marketing plans
1-3 years (channel) marketing experience, in a broad area of marketing disciplines, demand generation marketing, in-bound marketing and social media
Experience in B2B environment is a must
Must display a positive ‘can do’ attitude and proactive, flexible work ethic
You understand cultural differences as this position will interface with other colleagues outside of the U.S
Travel: 10% (primarily US)

197

Channel Marketing Manager Resume Examples & Samples

To support the execution of a Sales Enablement Channel Marketing and Communications Strategy for the Corporate sector in conjunction with the wider commercial, sales, propositions, operational and central marketing teams
To anticipate, identify and react to channel requirements for sales communications and tools, supporting existing and new proposition development – including time spent with our customers
To support the development of the event and hospitality programmes that support growth and transition of the products and services our customers take to next generation technology, so that we build market share
To support the development of a Digital approach, including content, for both new and existing propositions in conjunction with the wider commercial, sales, propositions, operational and central marketing teams
To support the development of a Sales enablement and Digital function that can support the mobile needs of the Major and Public sector organisation in the short term. Including the management of internal communications content and delivery mechanisms for sales enablement communications
Support sales directly with partner visits and by providing suitable Corporate B2B training tools. Represent EE and BT at appropriate events
Direct customer insight and competitive intelligence teams to conduct research in support of the plan
Demonstrable experience leading Marketing planning and execution in a telecommunications and IT business
Experience in supporting and partnering a high performing sales team
Demonstrable commercial experience, encompassing marketing lifecycle management (lead, adoption and retention) for ROI frameworks
Marketing investment management
Great stakeholder and vendor management
Ability to define ROI framework principles, objectives and strategy
Able to create and implement effective communication channels/techniques to drive motivation and business performance within the organisation
University + level education or commensurate experience

198

Channel Marketing Manager Resume Examples & Samples

4+ years of Marketing experience within a partner-friendly Software-as-a-service (SAAS) organization
Experience and a track record of driving adoption, growth and results for an established product
Excellent project management skills and proven ability to deliver on short and long-term timeframes
Proven ability to understand complex ERP software applications (accounting, financial, CRM, etc.)
Self-starter, creative thinker, excellent listener, communicator, and influencer
Proficiency with: salesforce.com or similar CRM, web conferencing tools, MS Office Suite
Strong preference will be shown for those with a combination of prior experience in

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Senior Channel Marketing Manager Resume Examples & Samples

To drive sales growth and optimize customer value Manage team of Channel Marketing Managers and contractors located throughout APAC Ensure strong sales and marketing alignment through cross functional collaboration to improve retail marketing execution
Develop & maintain productive relationships with all functional departments and internal/external stakeholders at regional and corporate level
Lead, develop & manage regional Interactive/online strategy & execution, online promotions & web experience
Work with PR to provide guidance to countries on harnessing effective usage of social media to drive WOM and brand preference
Manage and optimize marketing budgets & mix within targets, track usage effectiveness & ROI; work with countries on execution of retail strategy
Manage Product Launch process, conducting and leading weekly meetings with PLM, Marcom and PR teams
Ensure launch deliveries are on schedule based on changing product launch schedules
Determine marketing deliveries required for each product launch based on channel strategy
Develop product launch Power-point presentation as required working with Product team to deliver quality sales presentation and training tools
Support global initiatives and to deliver marketing messaging, positioning to the channel, consumer and verticals

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Channel Marketing Manager Resume Examples & Samples

Responsible for communicating all channel programs, promotions and provide on-going metrics and analytics to roll up to global number
Work closely with the Channel Marketing Director to ensure the global channel marketing goals are met
Strong project management skills. Can balance multiple projects and work with multiple stakeholders to achieve aggressive timescales within budgets
Networking and relationship building skills
Proven marketing experience; with exceptional written and verbal communications skills
Previous experience in a Channel Partner marketing role
Marketing or related business degree or equivalent
Chartered Institute of Marketing Diploma (CIM)

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Channel Marketing Manager Resume Examples & Samples

Leader with a knack for relationship building and ability to work cross-functionally across sales, operations, marketing, and training teams
Passion for sales enablement and channel marketing
Demonstrated ability to make decisions that impact sales, revenues, and operations
Broad scope experience across business channels
Energetic, self-starter with ability to lead and motivate, from key stakeholders to front line
Customer centric approach to marketing with strong knowledge of current channel trends and sales processes

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Channel Marketing Manager Consumer Products Resume Examples & Samples

Charged with achieving specific targets in association with identifiable accounts or particular segments of the business
Ownership and answerability to Leadership for established measurable objectives within all accounts/business segments within your management umbrella
Evaluate analytics to determine which promotions are most effective and which to use to overdrive strategic goals
Support Channel team on Line reviews procedures through detailed reporting, presentation development, Data mining and Plan-o-gram creation
Manage new product launches, seasonal and promotional commercial strategy and implementation working cross-functionally with the product, other channel, finance, supply and demand planning, brand, field marketing and sales teams
Develop pricing strategy and maintain pricing and price promotion parameters

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Channel Marketing Manager National Accounts Resume Examples & Samples

Work with National Account Sales organization directly to find solutions to achieve sales goals while meeting profitability margins and channel metrics
Support Channel Management team on Line reviews procedures through detailed reporting, presentation development, Data mining and Plan-o-gram creation
Develop Promotional Decks & sell thru support materials by coordinating with team of internal graphic designers
Manage the daily channel marketing strategy for selected brands with strategic customers in the commercial channel
Work with our product marketing teams to identify and implement growth initiatives within our current product ranges as well as expansion areas
Sets success metrics for launch and promotional plans, encompassing financial and non-financial metrics. Analyzes results at the channel level of new product launches and merchandising initiatives. Utilize this information for recommending future projects
Reviews brand and merchandising messaging and tactics to make sure they comply with overall channel strategy and make recommendations on improvements for a better customer experience within specific accounts
Provides brand, product and management team competitive insights and recommendations
Ability to work in a fast-paced team environment essential, with a high degree of flexibility and tolerance of change
Works closely with the sales team to manage listings in order to maximize sales and profitability via mix management

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Senior Partner / Channel Marketing Manager Resume Examples & Samples

Lead the WW OEM consumer GTM strategy in partnership with corp marketers, field marketers, sales team and two other consumer focused marketers
Guide and coach high impact team and take their careers and skills to new levels. Lead with a growth mindset so team takes smart risks, drives creativity and ultimately impact and brings insights/learnings back to the broader org
Build the plan and vision to GTM with OEMs in the consumer segment in the most scalable and innovative way
Partner with retail channel marketing to align investments and marketing motions so the ecosystem goes to market collectively
Represent the voice of our OEM partner through their feedback, act on feedback so OEMs have what they need to deliver our strategy
Find alignment across the consumer strategy within the ecosystem, use those areas to drive growth and our strategy together
Ensure successful rollout and uptake of the Microsoft consumer strategy across our top global multinational OEM partner accounts via influencing key stakeholders at the right seasonal moments
7+ years of working in the sales and marketing field, with the S&M field or with partners
5+ years consumer marketing experience, ideally in technology
Manager experience preferred
Proven ability to drive marketing through other teams, preferably with partners or field
Ability to scale through other teams and work on multiple projects simultaneously
Experience driving change and challenging the status quo through grit and resilience
Bachelor’s degree, Marketing highly preferred

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Channel Marketing Manager, VP Resume Examples & Samples

Lead a team of marketers to raise brand awareness and deepen client engagement across channels
Continue to build a best in class, highly efficient, creative and strategic channel marketing function
Bring creative and strategic thinking as well as innovative ideas to the table to energize marketing and client facing teams
Develop highly effective marketing plans that channel marketing teams can leverage and customize for use in their regions
Be a digital evangelist in helping channel marketing teams embrace and leverage digital as part of their marketing plans
Build strong relationships with senior EMEA and global client facing, marketing and product team members
Present strategic marketing plans and timely and relevant marketing updates and ideas in key meetings
Partner with outside vendors including media buying, creative and digital agencies to deliver initiatives that stand out in a crowded and competitive market
Partner with key stakeholders from client facing, marketing and product teams to develop and implement high impact marketing strategies leveraging all marketing platforms including paid media, digital, multimedia, events, sponsorships etc. to achieve measurable business objectives that are in line with business and firm strategic objectives
Build strong relationships with the UK, Nordics and Sub-advisory client facing teams to facilitate communication, proactively identify opportunities and challenges, and support execution of marketing efforts
Champion and leverage digital marketing strategies to drive targeted communication strategies
Work with digital marketing managers to establish metrics and benchmarks for key programs and marketing activities
Provide marketing and communications support as required
Work with client facing teams to develop and execute channel events strategy
Work with regional and broader marketing teams to build new collateral to help our audience further understand our strategies and products
Coordinate with compliance to ensure all materials produced are fully compliant with regulations
Manage external vendors, where necessary, in the production and execution of product advertising, events and other client marketing campaigns
Compile, analyse and present metrics reports on campaigns and consult on how to move forward based on these metrics
Solid understanding of financial markets with 10-20 years’ industry experience in intermediary and institutional marketing in the EMEA asset management industry, particularly the UK, Germany and Italy
Extensive management experience including experience managing team members in remote locations
Demonstrated record of success in supporting client facing teams in acquiring and retaining clients and assets through execution of integrated marketing programs
Best in class project management skills and experience in developing, presenting and executing initiatives
Strategic and analytical thinker able to provide creative and practical solutions

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Senior Channel Marketing Manager Resume Examples & Samples

Develop, manage, and implement the channel marketing programs and regular partner communications, including newsletters, webinars, events, social media, partner portal, partner communities, email communications, and more
Manage channel investments (e.g. MDF); allocation process, compliance and ROI
Collaborate with extended marketing team to ensure simple and consistent approaches to channel across regions; ensure close alignment of corporate activity to channel priorities, strategies, and programs
Develop and manage all marketing assets needed to support channel programs, including written materials and presentations, the North America section of the partner portal, and all other content needed for partner activities
Lead cross department teams in delivering assets, tools and deliverable on time and within budget
5 plus years B2B channel marketing experience, preferably for a software company
Excellent communication and presentation skills with proven track record of growing demand in the channel and working with channel partners
Strong analytical acumen and a keen ability to prioritize workload based on business impact

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Channel Marketing Manager Resume Examples & Samples

Define quarterly channel marketing plans (both consumer and commercial) in accordance with overall business goals and objectives. The plans cover retail/e-tail, distribution and DMR/B2B
Execute marketing plans (owned or paid) with KPIs in mind, analyze results and optimize
Develop channel-wide demand generation programs, promote to external stakeholders, and track results
Oversee the ASUS Valued Partner Program and manage KPIs in terms of partner recruitment, resource management as well as outbound communication
Collaborate with industry partners, manage MDF with a critical eye on ROI and its end to end process including creation of MDF plans, approvals, briefing and content creation, and POE collection/approval
Define merchandising strategies best for ASUS Open Platform products, target customers/channels and best practices. Duties include creation of merchandising solutions, sourcing/asset creation, implementation and results tracking
Manage channel marketing deliverables, including ownership of asset creation in collaboration with the Sales, Product Marketing and Design teams
Maintain channel events calendar (ASUS’ own and customer events), plan, execute and analyze results
Budget management including co-marketing budget, partner MDF and other funds
Quarterly review with key partners to set goals and ensure targets are met
Perform supervisory responsibilities including KPI management and continued development of the team’s capabilities and knowledge. Report on behalf of the team at Business Review meetings
5 years of experience in CE or IT marketing
Excellent presentation skills, ability to define effective marketing tactics, strong negotiation and financial analysis skills
Knowledge of Business to Consumer and Business to Business, including process and key players
Been exposed to working within the retail to consumer space or packaged goods marketing
Passionate attitude for sales and marketing as an enabler for a company’s growth
Experienced in building partnerships that help customers grow their businesses and deeply understands customer relationship-building as a discipline
Discipline of working with people; is structured in his/her approach to leading teams through complex channel marketing process and resource management
Experienced and adept at getting people working towards a common goal; consistently demonstrates strong people management skills
A leader who consistently demonstrates integrity and honesty
Knowledge of major accounts, their customers and their industry challenges
Good understanding of PC technologies, able to deliver product messaging and value position verbally and written
A keen understanding of the creative aspect of marketing, well versed in digital and print creative process and able to communicate to the production team and influence the process
Capable at copywriting for technical products and asset creation from the ground up
Organized with strong prioritization skills
Excellent written and verbal communication skills in English
Technology experience, particularly in PC components is preferred
Program management experience is a plus

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Channel Marketing Manager Resume Examples & Samples

Initiate, scope, plan and execute partner incentives programmes working with the Enterprise sales teams; evaluate and report on success of programmes
Influence and implement the Enterprise BU requirements into the new Partner interface which is focused on creating a unified partner community across Inmarsat via a new portal
Be a key contributor in the design, implementation and management of a partner community programme which will include certification, rewards, initiatives and partner interactions
Lead the sourcing, design and launch of an user-friendly digital mobile sales tool-kit which will be used by teams across the EBU
Managing the rollout of new forms of partnerships with the current channel, such as teaming agreements
Provide assistance in the development and implementation of the channel strategy through channel mapping and working with the sales teams to recruit new Partners
Coordination with Enterprise’s marketing communications and product and services teams to ensure coherence of distribution policy and specifically Inmarsat’s commitment to primarily use an indirect channel
Graduate with degree in marketing/international business, or proven experience in a channel marketing role
Minimum 3+ years’ experience of channel marketing in a globally diverse business, preferably within a high-technology, service oriented business
Experience of scoping and implementing channel sales incentive programmes
Solid experience of working with CRMs and marketing automation tools
Well-developed inter-personal skills with the ability to gain the trust and cooperation of external and internal customers
Excellent communication and influencing skills across a variety of audiences
Ability to assess business requirements and deliver appropriate solutions
Highly computer literate with proficient MS Office skills and CRM knowledge eg SFDC
Commercial acumen and an innovative and imaginative thinker
Experience of working in a matrix organization and international go-to-market channel experience
Proactive ‘can do’ approach to work
Your working language is English with excellent written and oral communication skills written and oral communication skills; flexible disposition with the ability to communicate effectively at all levels both within the business and outside
Experience of confidently and successfully working across all levels of an organisation

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Channel Marketing Manager Resume Examples & Samples

Create a co-marketing program for all channel partners which include government partners, platform and product partners, and other strategic alliance partners including professional services firms (accountants, business consultants, attorneys, etc.)
Build a playbook to expand and grow the channel marketing program
Work collaboratively with Zenefits’ channel and alliances executives to identify opportunities and drive leads to sales organization through partnerships
Manage and execute marketing activities to generate demand through channel partners such as webinars, blog posts, co-authored eBooks, research reports, etc
Implement robust lead tracking processes to rigorously measure the ROI of all partner co-marketing activities
Support activities from business development, government, platform, and accounting partners
Support the field marketing and channels and alliances team for offline events with partners
Build materials and content to engage partners and drive leads
Create opportunities and incentives for new partners to join our channel programs
Work with VP of Customer Community to create and execute customer marketing programs to upsell and cross sell to base of 10,000 customer companies

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Channel Marketing Manager Resume Examples & Samples

Responsible for planning, execution, and reporting of marketing activities and programs to support Commercial sales objectives in Asia-Pacific and Japan
Work with Commercial/Inside Sales Leaders to develop and execute demand generation programs targeting the commercial segment
Work with Distribution Managers to develop marketing plans to drive demand for Veritas products and solutions through Distributors and their reseller partners
Work with the Backup Exec global marketing team and dedicated sales teams to execute marketing programs incorporating globally approved messaging, campaigns and programs
Work closely with ‘To Partner’ marketing team to ensure appropriate communications to Distributors and their Resellers
Budget ownership and ROI reporting for marketing activities and programs

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Channel Marketing Manager Resume Examples & Samples

Build balanced and effective partner marketing plans including clear agreements on KPI settings
Set up and monitor the KPI dashboard accordingly in order to increase effectiveness of your partner marketing programs
Follow up the roll out of the marketing plans and validate the proof of execution and challenge the ROI
Manage the overall Channel marketing budget per partner
Support the sales team and the partner in executing the marketing plans
5-10 years (channel) marketing experience, in a broad area of marketing disciplines, demand generation marketing, inbound marketing and social media
Hold a master’s degree in business, marketing or related major: holding an MBA is a plus
Ability to demonstrate strong business analytical skills
Ability to cope with high-level strategy, down to details
Experience in B2B environment is a must, experience in an international and technology, SaaS environment is a plus
Demonstrable success in business and channel development through concrete initiatives, interacting at all levels (up to CxO)
Aptitude to design and deliver marketing programs resulting in high ROI
Fast paced, good communicator, customer service driven, problem solver, self-starter, analytical
Fluent in English and German; Dutch desirable. Any other Eastern Europe language (Russian, Polish, …)
Passionate about how technology can make people's lives better
Excellent communicator (written and verbal)

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Regional Channel Marketing Manager Resume Examples & Samples

Strategic partner program development & management
Ownership of channel program budget
Collaborate with Channel Operations and Finance to understand operational and financial implications of partner program implementation
Ongoing management of partner program
Analyze implications of new partner programs and articulate results to senior management
Develop and report on metrics to determine the success of program
Identify and analyze competitive partner programs
Provide innovative thought leadership around partner incentive programs that support new & disruptive channel models
Develop partner coverage strategy including desired partner profiles and recruitment plan
Work closely with Partner Communications to create program value proposition messaging
BA/BS degree preferred. MBA is a plus
10+ years of partner programs experience
Recent experience in transition channel models to include SI, Cloud and Managed services programs
Must possess the drive to achieve quick results, and have the capacity to assume increasing responsibility in a highly successful, fast-paced global organization
Ability to manage numerous projects simultaneously and drive them to successful completion
Proven ability to think strategically and drive execution
Demonstrated ability to drive cross-functional alignment and execution in new areas with tight timelines
Must be a motivated, self-starter with exceptional organizational skills and a keen eye for details
Ability to relate effectively with a wide range of stakeholders, executives and customers
Experience with Salesforce desired
Experience with competitive partner programs a plus

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Channel Marketing Manager Resume Examples & Samples

Drive and execute Marketing programs, events, webinars that demonstrate the value of NCR Solutions Understand Sales’ needs and prioritize Marketing activities, based on demand and budget
Update and maintain Sale Tools and Intranet site
Develop a deep level of engagement to optimize both internal and external opportunities
Develop efficient ways to communicate to Sales and Customers Take initiative to contribute to the team’s success by constantly looking for ways to improve processes and service offerings
Be an expert and advocate in NCR solutions and channels
Create a clear ROI for each marketing program
2+ years in marketing strategy and execution
2+ years in Field or Channel Partner Marketing or in a Marketing Agency
Experience in Financial Services, a plus

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Channel Marketing Manager Resume Examples & Samples

Ensure customer experience and merchandising standards are met
Determine and drive best practices to deliver performance metrics
Create trackers and work back schedules for individual projects
Ensure merchandising assets and installations are consistently executed across locations
Understand the unique requirements for in-store merchandising execution across key strategic partners and retail accounts (set dates, execution capability, security requirements, branding
Establish and carry out training for associates for accounts
Demonstrate model behavior as Amazon brand ambassador and program evangelist
Demonstrate deep product knowledge with ability to clearly and effectively communicate and demonstrate product features, pricing and program offers
Work with team to incorporate channel findings into marketing plan and across channels
Troubleshoot on-site, ensuring all products displayed are working properly and replacing any malfunctioning products as necessary
2-3 years of retail store management experience
2-3 years of event management experience
Marketing experience
High attention to detail and proven ability to complete multiple activities simultaneously
Flexible work hours including nights and weekends
3-5 years of retail store management experience
5-6 years of event management experience
Retail experience in consumer electronics
Partnership/Stakeholder management
Proven success delivering co-marketing programs
Bachelor's degree in Business Administration or related area
Willingness to roll up one’s sleeves to get the job done

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Senior Channel Marketing Manager Resume Examples & Samples

Responsible for the strategic development, execution, and implementation of integrated marketing programs that has direct impact on sales lift. This includes all marketing aspects (online/digital print and channel support programs to lift sales and in-house market share)
Works with the EBC Sales team and customers to ensure timely and correct execution of LG marketing activities including promotional signage, new product introductions, channel exclusive POP, and special projects as they arise
Experience auditing/monitoring performance and making optimizations and recommending improvements that will improve LG's brand standing
Execute lead plan for channel partners
Meet lead generation and nurturing objectives
Execute on a field level marketing promotions, campaigns and incentives for channel partner sales
Tailor marketing collateral for Partners related to new product/partner launches
Provides training and support as needed to channel partners
Strong reporting skills to ensure that all investments are accountable to business outcomes

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Assistant Omni Channel Marketing Manager Resume Examples & Samples

E-commerce Account Management
1-3 years previous experience with relevant retail ecommerce merchandising background, with strong marketing understanding preferred
Excellent attention to detail and proven ability to write and edit web based content using correct grammar and punctuation
Demonstrated ability to execute projects on time and to work collaboratively in a team environment
Strong communication skills and an ability to contribute in a collaborative team environment
Proficient in Microsoft Excel, Word, Powerpoint

217

Onstar Go-channel Marketing Manager Resume Examples & Samples

Establishes productive, professional relationships with key personnel in assigned Channel Partner accounts
Sells through partner organizations to merchant and brand end users in coordination with partner sales resources
Meets assigned targets for profitable sales volume and strategic objectives in assigned Channel Partner accounts
Manages potential channel conflict with other firm sales channels by fostering excellent communication internally and externally, and through strict adherence to channel rules of engagement
Leads a joint account planning process for each Channel Partner account that develops mutual performance objectives, financial targets, and critical milestones associated with a productive account relationship
Identifies and reaches out to new potential channel partners to fill any gaps in channel verticals
Coordinates the involvement of company personnel, including support, service, and management resources, to meet partner performance objectives and partners’ expectations
Works with the OnStar Go Marketing team on cross selling, promotion and co-marketing opportunities in support of Channel Partner account/merchant acquisition
Proactively assesses, clarifies, and validates partner needs on an ongoing basis
Leads solution development efforts that best address end-user needs in the product, while coordinating the involvement of all necessary company and partner personnel
Ensures partner compliance with partner agreements
Drives adoption of specified programs among assigned partners
Actively manage sales funnel and accurately forecast revenue
Achieves assigned sales quota in designated partner accounts
Meets assigned expectations for profitability
Weekly/Monthly reporting on sales KPI’s within channel partners
Maintains high partner satisfaction ratings that meet company standards
Gives feedback to the marketing team on the success of sales promotions
Completes required training and development objectives within the assigned time frame
Bachelor's degree in business, marketing or related field of study; or equivalent experience
Minimum of five years channel sales/business development related experience in software-as-a-service/advertising/marketing services/digital media or related fields
Hands-on experience in technology scouting, business/market development, and product management
Strong communication skills, both oral and written, with the ability to interact effectively across the organization and with the external partner/vendor community
Motivation for Sales, Prospecting Skills, Sales Planning, Selling to Customer Needs, Closing Skills, Market Knowledge, Excellent Presentation Skills
Travel up to 25% of work days - domestic and international travel
Demonstrable experience with technology applications
Demonstrable experience with mobile applications (iOS, and Android)
Business or strategic consulting experience
Executive Level Sales experience

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Channel Marketing Manager Resume Examples & Samples

Work with the cross functional teams to develop product, merchandising, and promotion strategies
Learn and understand the channel P&L to make sound business decisions in order to drive top and bottom lines
Work with sales & marketing team in collaboration with product, brand, and finance to develop strategic initiatives
Execute market communication plans and new product launches
Present product, merchandising, and promotional strategies to account buyers
Interface with Brand Marketing Team for production of point of purchase materials
Analyze/track POS, Inventory, Market Share, Competitive Landscapes
Track program/promotional effectiveness and recommend changes and improvements as required
Work closely with the sales team to manage listings in order to maximize sales and profitability via mix management
Minimum of 5+ years of sales and/or marketing experience within the Tool Industry
A record of demonstrated achievement
Effective project management skills
Basic knowledge of key business measures--sales, gross margin, OM, etc
Computer proficiency to include Microsoft Office Suite
Strong multi-tasking ability as well as ability to manage deadlines in a dynamic
Fast-paced work environment
Knowledge of construction, automotive and woodworking product and market a plus
Knowledge of SAP, BW, and other B&D software applications is a plus

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Channel Marketing Manager Resume Examples & Samples

Be a strong and contributing member of the product marketing leadership team
Regular and ardent support of the Niagara architecture and Honeywell automation products at customer events and industry tradeshows
Deliver consistent results that meet or exceed annual operating plan (AOP) targets for revenue, profit, and inventory
Identify and implement proper pricing levels and strategies for assigned products, systems and services
Identify potential channel partners (distributors and contractors) and work with leadership to effectively leverage these channels for optimum success
Meet short- and long-term deadlines
Demonstrated ability to cope with stress and maintain a pleasant and cooperative temperament with
Internal and external customers
Travel 25%
Bachelor's Degree in related technical or business field
3 years experience in marketing or sales of technical products, particularly those used in building or electrical systems
3 years experience as a channel marketing manager, including responsibilities for new products requirements and promotion
Demonstrated bias for action and growth
Desire and willingness to be held accountable for business results
High energy level
Highly flexible
Thrive in a team environment
Positive attitude and above-average group presentation skills

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Channel Marketing Manager Dach Resume Examples & Samples

2+ years of experience in Channel Marketing, Trade marketing, Consumer Marketing, Brand Management; ideally in Consumer Electronics or fast moving industry
Understand POS display development, retail services, planograms, merchandising, retail execution and process management. Ideally with first experience in that field
Initial experience in managing external distribution partners and 3rd party marketing agencies
Initial experience working with matrix organization including Sales, Retail, Legal, Brand, Operations and Events throughout the organization to ensure the deliverables meet deadlines
Experience in sales or training is a plus, however, process skills are more critical
Experience working closely and negotiating with Consumer Electronics retailers such as MediaMarkt, Saturn, Expert and/or sport retailers in Germany, Austria and/or Switzerland in a Marketing or Sales function a plus
Exceptional communication skills including both oral and written, strong ability to manage multiple projects and contacts in a fast-paced environment
Ability to work independently or with limited supervision
Extensive travel across EMEA with occasional trips to the home office in San Mateo, California (40% of time)
BS degree, marketing or business administration. Master preferred
German mother tongue, solid English language skills required. Additional language a plus
Living in Munich or willing to be based in Munich, Germany

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Channel Marketing Manager, Energy Business Resume Examples & Samples

Responsible for working with LG Sales team to ensure proper and consistent training of customers' sales associates. This would include WebEx series leadership and development, launch guide planning and production, customer specific learning tutorials as well as training tours
Oversees Channel Marketing program investments, recommending tactics that offer the best opportunity for performance. Importance weighing historical performance of Channel Marketing program elements along with outside investment analysis to create impactful and ROI positive programs
Communication to channel partners regarding programs, events, and product specific information
Work with cross functional groups to identify sales tools and training programs
Works with cross functional teams to manage ongoing channel communications and updates
Delivers ROI on major program initiatives
Work with the business unit to optimize partner content and develop processes for effective launches with an emphasis on commercial display products
Work with product and marketing team to develop key messaging and product differentiators to optimize product presence across strategic channel partners
Develop assets to help sell commercial products online
Manage processing of all applicable Marketing program invoices

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Channel Marketing Manager Resume Examples & Samples

BS/BA is required or equivalent experience
Ideally have 5 to 7 years related experience, including supervisory experience
Knowledge of Costco and Walmart is a plus

223

Channel Marketing Manager Resume Examples & Samples

Engage with marketing campaign managers to promote HP marketing campaigns to partners
Manage and quality control web and mobile applications that partners use to market HP
Analyze and synthesize relevant data from the partner surveys
Investigate key processes and recommend a path forward to optimize them
Present recommendations to management

224

Channel Marketing Manager, Facebook Groups Resume Examples & Samples

Develop a vision and strategic plan to empower millions of group admins around the world with ongoing education and programs designed to increase feature adoption, retention, and help them advance their communities
Create and execute scaled marketing campaigns to increase group admin retention and feature adoption working with cross-functional partners in analytics, product, and research
Use data and analytics to develop group admin profiles and segments. Use these segments in planning and execution of marketing campaigns
Build testing plans and manage tactics for each channel and segment to ensure continued innovation and optimization
Lead and collaborate with external creative agencies and/or internal creative partners to ensure quality, on-time delivery of marketing programs and assets across multiple channels
Partner with product team to design and execute on improvements to enable growth in group admin retention or feature adoption
Prioritize and measure initiatives through qualitative and quantitative analysis in partnership with analytics and communicate results to key stakeholders
6+ years’ experience in a consumer or business facing marketing role
3+ years of channel marketing experience with a focus on acquisition or retention marketing
Experience in marketing channels (Email, Facebook Ads, Display, etc.)
Experience working directly with product and engineering teams to provide business cases and requirements
Analytical skills and background, with ability to use data to power marketing decision-making

225

Channel Marketing Manager Resume Examples & Samples

Work closely with the FI client and internal stakeholders to acquire an understanding of what these clients require by way of marketing strategy (collateral, training, promotional campaigns, communications)
Provide FI client with the aforementioned items, as aligned to the Sales and Marketing Plan already developed for 2017 and developing a clear strategy and campaign calendar for 2018
Provide sales and marketing management with reporting showing campaign performance and ROI on a weekly basis
Monitor client performance and proactively address revenue and transaction drop offs as well as high volume payments going abroad in domestic currency rather than FX
Submit well thought-out briefs to internal creative services team to have content developed in support of marketing strategy
5+ years’ work experience in a marketing capacity
Work experience with FX (foreign exchange) and/or financial services industry a plus
Strong computer skills required: advanced Microsoft Excel, Survey Development (ex: Survey Monkey) and CRM tools (Salesforce.com, etc). Experience with lead nurturing software (ex: Eloqua) and design software (ex: Adobe InDesign) a plus
Strong Communication skills (written and oral)
Strong Organizational and Time Management skills

226

Americas Channel Marketing Manager Resume Examples & Samples

Bachelor's degree in business, marketing, product marketing, retail buying/planning, or related field experience
5+ years of relevant Marketing experience
Experience working with large retail chains
Experience working for world class, highly recognizable brands
Previous experience in Channel or Retail Marketing
Understanding of retail go-to-market strategies
Experience working with senior level marketers
Strong collaborative, selling and relationship-building skills
Proven analytical skills; able to track sales using industry tools and tie back to promotional/marketing tactics and KPIs

227

Channel Marketing Manager South Resume Examples & Samples

Work with regional Sales leaders to develop partner and end user plans for France, Italy, Spain
Proactively develop partner plans
Localize and execute locally demand generation programs
Budget ownership and accountability
Teamwork & Global Consistency: as a member of the EMEA team and a larger global team, the marketing manager has to have a strong sense of teamwork
Quarterly reporting on activity
Be innovative: bring your own ideas of improvements inside the team, look at each process and task with the goal of constantly improving it to bring more value to the customer, to you, the team and the organization
Minimum of 5 years proven track record in Channel marketing experience (ideally IT Channel)
Territory/function marketing responsibility 2+ years

228

Channel Marketing Manager Resume Examples & Samples

A minimum of five plus (3+) years of sales and/or marketing experience within the Tool Industry with a record of demonstrated achievement
Effective project management skills; strong interpersonal, verbal and written communication skills
Strong attention to detail; strong multi-tasking ability; and ability to manage deadlines in a dynamic, fast-paced work environment
Knowledge of power tools and consumer products/market as well as knowledge of SAP, BW, and other B&D software applications are pluses

229

Channel Marketing Manager Resume Examples & Samples

Support Business Partners to build growth plan
Support Business partner to enhance skills
University degree and above
Knowledge in Channel marketing
Business partner relationship management
Excellent communication and operation skills
Strategy thinking
Networking knowledge
Competent in both written and spoken in Chinese and English
Experience in Channel marketing
More than 2 years marketing/sales/channel management experience
Integrity
Analytical thinker
Good communication & interpersonal skills
Ability to focus
Customer orientated (internal & external)
Thoroughness and good attention to detail
Possess initiative, business acumen and good presentation skills to effectively operate at mgmt. level
Proactive, acuminous business sense
Self motivated
Strategic thinking and good team work spirit

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Senior Channel Marketing Manager Resume Examples & Samples

Concept, build and execute effective cross-Amazon value-creating programs to help make our customers successful
Develop and execute creative marketing programs, campaigns and promotions which leverage Amazon’s full ecosystem
Work with business development to grow our added value program capabilities
Partner internally to help craft win/wins across multiple sets of diverse customers
Work with partner marketing team to drive successful co-marketing activities
Build and analyze key metrics and traffic patterns to measure attribution and performance of marketing programs
Have a deep understanding of the customer, with obsessive understanding of game development technologies
Create and present high-quality documents and presentations to senior leadership
Determine the appropriate methods and metrics for measuring and monitoring program effectiveness
Bachelor’s Degree in business, marketing, or related field
7+ years of retail or product marketing experience
Demonstrated track record of successful product launches through retail
Strong analytical and quantitative skills including the ability to use customer data and business metrics to back up intuition and assess the efficacy of marketing programs
Demonstrated ability to operate both strategically and tactically in a fast-paced environment
Attention to detail, a high degree of organization and ability to manage multiple priorities simultaneously
Strong understanding of digital and mobile marketing ecosystems and deep understanding of all marketing and retail channels
Demonstrated ability to think strategically and creatively while applying sound business judgment and quantitative measurements
Proven ability to influence stakeholders across international geographies
Passion for big challenges and a great sense of humor

231

Channel Marketing Manager Resume Examples & Samples

At least 5 years of trade marketing/channel management experience with FMCG, or auto related industries
Experience managing channel and customer marketing campaigns
Analytical and with drive to succeed
Team player & good communication skill
Good communication & negotiation skills
Work Independently
Fluent both in English and Mandarin
Project management skill is required
Car industry knowledge & experience will be plus
Brand management & CRM experience will be plus
Market Understanding Mastery
Loyalty Management Skillful
Translating Marketing Strategy into Marketing plans Skillful
Performance monitoring Skillful
Brand management Basic
Project & Relationship Management Skillful
Digital marketing and communication Skillful

232

Channel Marketing Manager Resume Examples & Samples

To understand products needs following Castrol brand principle and develop price value chain for B2B customers OEM & Super Dealer Groups
To design and implement Castrol professional offer and also dedicated OEM & Super Dealer Groups trade programs to meet accounts requirements, so as to drive the brand advocacy and also customer/consumer loyalty
To work closely with regional key account team/FWS sales team to deliver these to customers in the most optimal manner in order to maximize business returns, monitor the progress and evaluate results under the guidance and supervision of Head of Channel Marketing

233

Channel Marketing Manager Resume Examples & Samples

Works with manager to serve as the performance expert for customer within responsibility including POS trends (Syndicated and Customer), post promotion analysis (ROI), optimal assortment (Category Growth), seasonal/promotional guidance (Key Drive Periods), overall business knowledge including gross sales, invoice sales, net sales and to deliver segment targets in the brand/category they support
Trade Strategy
4 year college or university degree, MBA Preferred
4+ year’s experience with a CPG, B2B or durable company in trade management, channel management, brand management, insights and sales

234

Russia CIS Field & Channel Marketing Manager Resume Examples & Samples

Develops and executes on regional and country business/marketing plans in collaboration with functional leadership. Representative of Russia/CIS marketing needs to the organization
Leads a local marketing team as part of the wider Emerging Countries unit, and a network of agencies and contractors
Campaign/program planning; implements global programs and local programmatic marketing activities with focus on content, automation and analysis. Includes all aspects of marketing such as digital marketing, ecommerce, social media, nurturing, account based marketing and events
Drives alignment and activities in channel partner network, develops channel marketing capacity and capability
Budgeting and oversees partner marketing fund
Understands technology industries with the ability to represent the company to external audience including media

235

Channel Marketing Manager Resume Examples & Samples

Develop marketing planning activities including the marketing strategy, prioritization of resources, liaison with key stakeholders
Interact with business unit leaders, present execution plans to them and influence their thinking on marketing projects/campaigns. Serve as marketing “expert” for the Talent Assessment business
Create and execute integrated marketing campaigns for new products
Cultivate and execute on talent-specific promotional opportunities (conferences, press releases, bylined articles, etc.) that help to generate leads and build sales pipelines. Continue to develop and innovate around a multi-channel/integrated marketing communications approach
Explore and Develop co-branding partnerships for the Talent Assessment market
Work with the Marketing Centers of Excellence (Market Research, Sales Enablement, PR and Digital Marketing Teams) to leverage corporate wide marketing capabilities and skills and ensure compliance to corporate marketing standards around PR, Brand, Sales Enablement, Social Media and Market Research
6-8+ years of relevant B2B marketing experience a B2B environment ideally with experience in a services or solutions oriented businesses

236

Channel Marketing Manager, China Resume Examples & Samples

Drive To and Thru partner communications, marketing development fund (MDF) distribution, events and demand generation for the Aruba partners in the country in alignment with country marketing/channel strategy
Collaborate with channel sales, APJ channel marketing, channel ops and product marketing to support country product, promotions and pipeline goals through partners
Lead demand generation activities and manage MDF fund utilization tracking through Networking channel partners
Optimize global SMB lead and demand generation campaigns to meet China market & channel requirements as well as design locally relevant promotions
Leverage and localise the channel program communications, including but not limited to: newsletters, emails and webinars
Ensure the organization has a full understanding of the unique channel marketing requirements for marketing programs, by participating in regional campaign development
Strive to deliver Marketing excellence, driving efficiency and developing marketing best practices in our execution
A proficiency in English (both written and spoken)
Bachelor’s Degree (preferably in Marketing, PR/Communications or Management)
5-8 years experience in relevant field
Experience in channel marketing or marketing in a Technology company
Understand channels ecosystem and SMB business landscape in the China IT industry
Demonstrated success in defining, creating and launching new partner programs required
Demonstrate ability to collaborate and generate demand in a matrixed organization
Travel up to 20% may be required
Focused operational attention to detail and time management is required

237

Channel Marketing Manager Resume Examples & Samples

Work with portfolio of selected channel partners to drive marketing campaigns to help build pipeline focussing primarily on net new business, fully in line with agreed objectives from the partner business plans
Drive mechanisms and metrics to measure outcome of campaigns (# of Inquiries, MQL’s, Partner accepted leads, Opportunities, closed deals) and able to provide reports to demonstrate pipeline growth
Organise quarterly partner meeting with strategic partners to build strong relationships and drive meaningful interactions about future campaigns / programs
Drive brand consistency through partner campaigns / events by ensuring the correct usage of available brand assets and corporate messaging
Actively seek and create joint customer success stories to showcase best practices and to demonstrate strong partner relationships
Drive input and requirements for future campaigns and infrastructure improvements to EMEA Channel Marketing Manager and Global Partner Marketing team
Actively take part in relevant EMEA / Global projects to further enhance the partner marketing operations
Extensive B2B marketing experience, with a focus on channel marketing
Experience driving marketing campaigns (high volume), from start to finish with clear view on outcome and follow-up
Strong demand generation, data and analytic skills
Excellent interpersonal communication written and verbal
Team player with proven track record in working effectively with cross-functional teams
Strong ability to influence at all levels, internally and externally
Ability to operate in a dynamic environment with minimal supervision

238

Partner / Channel Marketing Manager Resume Examples & Samples

The ideal candidate should have a combination of OEM and or channel/partner ecosystem experience, experience working deeply with partners, great interpersonal and communications skills; ability to define a vision, set goals, objectives and work across virtual teams and across Microsoft organizations to achieve specific, well defined outcomes. Experience with both consumer and commercial channel marketing
Candidates should possess 5+ years of senior marketing experience, have an outstanding track record of results, and can demonstrative critical thinking. MBA preferred
Experience in specified Markets
Excellent verbal and written communication ability with requisite interpersonal skills to partner, collaborate and build relationships with partner accounts, account/segment marketing teams, and Microsoft product/marketing groups
Understands how to get things done, demonstrates organization agility to overcome obstacles, and achieve objectives within and across groups
Creatively develops original ideas, approaches and solutions to typical, unusual or difficult situations or problems
Passion for technology and Microsoft products
This position requires domestic and international travel (approx. 30% of the time)
CDSJOBS

239

Partner / Channel Marketing Manager, Xbox Resume Examples & Samples

Candidates must have at least 8-10 years of practical experience developing and driving partner and/or customer marketing (including focus on digital) strategy and execution
Possess a personal passion for marketing, customer relationship marketing, technology, partners and satisfaction
Excellent collaborator in driving leadership across partners, segments, Windows Marketing, field teams and corp teams
Deep marketing thought leadership and knowledge of effective marketing strategies, tactics and portfolio investments to maximize return on marketing investmentDeep ecosystem insight, including the competitor landscape, emerging trends, knowledge of partner business models, best-in-class marketing, the Microsoft Partner Network and overall growth opportunities
Knowledge of Consumer marketing and gaming Industry
Ability to engage and influence at senior levels at Microsoft and partner

240

Consumer Channel Marketing Manager Resume Examples & Samples

35 years of continuous growth of which the strongest growth in the past 5 years demonstrates that Seagate is at the right place at the right time: Cloud computing, social media, mobile, big data mega-trends will accelerate that growth even further in the years ahead of us. Conservatively 45% of the world’s digital data is stored on a Seagate product. From personal to global size, it’s powered by Seagate
Develop quarterly channel marketing plans, promotions and campaigns with Retailers, Partners, Distributors and the regional sales team
Identify regional marketing opportunities for the key focus countries, through understanding and analysis of the local market(s)
Manage the implementation and timely execution of the agreed marketing plans, including campaigns, Social Media, events…
Drive In-store Execution and Online Content to gain visibility and expand Seagate’s presence
Plan and manage local events, such as product launches, product training, trade shows
Manage local Marketing agencies effectively within the budget
Establish direct relationship with key customers; Directly negotiate marketing activities and achieve best possible ROI
Manage the regional marketing budget and administer marketing approvals within the internal marketing tracking system
Responsible for ROI measurement on all activities, and for increasing the effectiveness of regional marketing activities
Drive alignment with PR department and agencies
Establish and build relationships with key Seagate individuals in EMEA and US to share ideas and best practice
A minimum 5 years functional experience with a track record of accomplishments in Channel Marketing, ideally in the IT industry
Educated to degree level or Professional equivalent in Marketing
Fluent English – both verbal and written
Have a demonstrated understanding of the Distribution, Reseller and Retailer channels
Proven ability to work independently, and learn quickly
Good Business Acumen and Data Analysis skils
The individual will be a team player, proactively collaborating with internal and external customers to continuously improve market share
Demonstrated ability to work in a fast-paced environment, with the flexibility to adjust to constantly changing priorities
Demonstrated creative ability to proactively develop and manage effective regional marketing activities in the computer peripheral industry
Demonstrated accountability for effective results, budget planning and reviews
Presentation skills – be able to present marketing concepts and ideas in a effective manner
Excellent verbal and written communication skills due to intensive contact with internal and external customers at all levels of the organisation
Computer literate – PC word processing and spreadsheet/database knowledge
Ability to travel within Europe

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