Marketing Mgr Resume Samples

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S Windler

Savannah

Windler

65995 Lamar Tunnel

Phoenix

+1 (555) 851 5604

65995 Lamar Tunnel

Phoenix

Phone

p +1 (555) 851 5604

Experience Experience

San Francisco, CA

Interactive Marketing Mgr

San Francisco, CA

Davis-Bergstrom

San Francisco, CA

Interactive Marketing Mgr

Own the invoicing process for 3rd party vendors. Seek to improve existing process
Manage PPC advertising and other Internet Marketing campaigns
Identify, implement and manage new marketing/lead generation opportunities
Own all operational aspects of Email marketing at UMB including, but not limited to,: building email templates, creating targeted lists within email platform, campaign deployment and reporting
Oversee key projects, ensuring excellence and project/staff efficiencies
Manage adherence to approved Marketing, Brand, and Compliance guidelines
Improve current campaigns through A/B and multivariate testing

New York, NY

Senior Marketing Mgr

New York, NY

Heaney Group

New York, NY

Senior Marketing Mgr

Manager of marketing plan development, including marketing research
Develop and execute marketing tactics
New Product launch plans and roll out to customers
Brand lead role for special marketing projects
Review/recommendations of marketing effectiveness versus objectives
Achieving revenue goals and managing to approved budgets
Monthly department reports, financial and customer analysis, and quarterly updates

present

Boston, MA

Senior Customer Marketing Mgr-corp Accounts

Boston, MA

Block, Lang and Paucek

present

Boston, MA

Senior Customer Marketing Mgr-corp Accounts

present

Assist the Executive Sales Director with customer Quarterly Business Reviews (QBR) with internal stakeholders & Corporate Accounts team
Assist Corporate Accounts team in driving sales growth through ongoing data analytics and insights
Work with respective members of Corporate Account Customers to prioritize marketing initiatives
Tactical Execution - Key Owner of promotional program development and execution within assigned customers
Monitor competition and develop key insights to impact Alcon US Surgical strategy and tactics
Develop and deliver customer-specific, fact-based marketing materials, presentations
Drive Alcon US Surgical Marketing strategy integration with US Surgical Corporate Account Customers

Education Education

Bachelor’s Degree in Marketing

Ball State University

Bachelor’s Degree in Marketing

Skills Skills

Ability to work well under pressure
Skilled in Word, Excel, and PowerPoint and proficiency with the Internet
Excellent planning and organizational skills
Ability to effectively prioritize and manage multiple projects
Strong analytical skills
Proven strategic marketing skills
Demonstrated negotiation skills
Demonstrated initiative and strategic thinking
Proven project and budget management skills
Thorough understanding of integrated marketing communications for services

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15 Marketing Mgr resume templates

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Senior Marketing Mgr Resume Examples & Samples

Manager of marketing plan development, including marketing research
Advanced ability in the development of brand positioning, brand architecture, competitive assessments, customer segmentation, solution brands and building on brand equity
New Product launch plans and roll out to customers
Brand lead role for special marketing projects
Alignment with the Marketing function area needs (PR, Direct to Customer, Show Management, web)
Review/recommendations of marketing effectiveness versus objectives
Knows and applies basic marketing mix concepts (brand positioning, brand architecture, SWOT analysis, competitive assessment, marketing objectives/strategies, customer segmentation)
Knows procedures and marketing mix elements that drive increase in volume and brand equity
Knows and applies basic marketing strategies
Knows basic sales management concepts (sell-in process, benefits/features products, channels, training)
Establishes courses of action for self and others to ensure work is completed efficiently in light of strategies and destination of department and organization
Understands complexities and interdependencies of information and events to develop more effective solutions and ideas
Generates alliances internally and externally by continuously identifying and acting on those things that will create success for company and its customers, suppliers, community
Develops and uses collaboration for purpose of accomplishing work objectives; develops relationships with other individuals by listening, sharing ideas, and appreciating other?s efforts and point of views
Persuades others to support or agree with an idea, issue or position

Marketing Mgr Resume Examples & Samples

Manager of marketing plan development, including research
Development of segment positioning, brand architecture, competitive assessments, customer segmentation, solution brands and building on brand equity
Develop and execute marketing tactics
New Product launch plans and roll out to customers. Alignment with the Marketing function area needs (PR, Direct to Customer, Show Management, web)
Achieving revenue goals and managing to approved budgets
Monthly department reports, financial and customer analysis, and quarterly updates
Clear communication of plans and alignment to internal and external stakeholders, and persuading others to support ideas
Brand Knowledge/Brand Equity: Knowledge of and ability to apply basic marketing mix concepts (e.g., segment positioning, brand architecture, SWOT analysis, competitive assessment, marketing objectives/strategies, customer segmentation)
Business Knowledge: Knowledge of procedures and marketing mix elements that drive increase in volume and brand equity
Marketing Direction: Knowledge of and ability to apply basic marketing strategies (marketing programs)
Sales Management: Knowledge of basic sales management concepts (sell-in process, benefits/features products, channels, training)
Planning & Organizing: Establishing courses of action for self and other to ensure that work is completed efficiently in light of the strategies and destination of the department and organization. Strong project management skills required
Communicating Effectively: Conveying information and ideas in a clear, meaningful, and timely manner, providing information to ensure understanding; solicits input from the audience during the communication
Thinking Systemically: Understanding the complexities and interdependencies of information and events in order to develop more effective solutions and ideas
Building Value Based Relationship: Generating alliances internally and externally by continuously identifying and acting on those things that will create success for the company and its customers, suppliers, community
Establishing Collaborative Working Relationships: Developing and using collaboration for the purpose of accomplishing work objectives; developing relationships with other individuals by listening, sharing ideas, and appreciating other’s efforts and point of views
10 Exerting Personal Influence: Persuading others to support or agree with an idea, issue or position
Bachelors degree, preferable in Marketing. MBA preferred

OP Marketing MGR Resume Examples & Samples

Must be able to read documents, printouts, reports, computer screens and other written communication
Must be able to hear well enough to communicate with customers and co-workers
Must be able to stand and/or walk to fill orders, assist customers on the sales floor, etc

RTL Marketing MGR Resume Examples & Samples

Contribute to a positive customer shopping experience by developing, planning and executing in-store season appropriate seminars, demonstrations, classes and other educational customer needs by understanding both consumer and competitive environment and trends and seasonal activities
Contribute to Cabela’s community outreach presence and ensure Cabela’s brand and image are upheld through the community outreach efforts by the active participation with local outdoor non-profit groups, key organizations and events that represent Cabela’s core customer base
Actively promote Cabela’s through public relations by identifying key media contacts in the store trade area; develop and foster these relationships to leverage local PR efforts and maximize media exposure for on-site and off-site events; actively function as the PR liaison for the retail store location
Manages the promotional budget including month end reconciliation and forecasting and contribute to the ROI analysis for each major store event executed
Must be able to stock product at various racking levels, use step-stool or ladder, etc
Must be able to write, type and use phone system

Advertising Marketing Mgr Resume Examples & Samples

The Advertising Marketing Manager (AMM) partner with the Payment Solutions key client teams to provide consultation and coordination of consumer financing advertising strategy and annual ad promotional calendar execution, including brand management and alignment with both Synchrony Financial, CareCredit and client brands
The AMM partner with the Senior Advertising Marketing Manager, Client Marketing Manager (CMM) and Industry Marketing Manager (IMM) to assess client needs, business goals and identify consumer financing advertising opportunities to drive growth, penetration, and profitability for these key clients
Primary responsibilities are to provide effectiveness and compliance related efforts for key client consumer financing advertising, monitoring (pre and post press), advertising guidelines, media services and agency relationship management, ad collection and assessment processes, with emphasis on internal project management tools and external website management
Secondary responsibilities are to manage with advertising and other branding efforts supported by the COE, partnering with internal and external agency and creative resources accordingly
Bachelor’s Degree in Marketing, Advertising, Mass Communications or OR in lieu of degree high school diploma/GED and 8+ years of marketing exeperience
4+ Years marketing, mass communications experience
3+ Years credit card or consumer marketing experience within or for retail
3+ Years project management experience
Excellent computer skills with proficiency in Microsoft Suite
MBA with a concentration in advertising or mass communications
6+ Years marketing, mass communications experience
Financial services acumen
Creative, energetic and proactive approach
Demonstrated ability to deliver results while working on multiple projects simultaneously, balancing resources, timing, and quality of outcome
Innovation-develop new ideas through collaboration and execution
Team oriented-ability to motivate and work well with diverse, cross-functional and global team members
Experience collaborating across multiple levels and functions
Experience working with retail partners
Ability to manage outside agencies, creative resources
Strong analytical, digital reporting and process skills

Flavor & Still Marketing Mgr Franchise FR Resume Examples & Samples

Bottler senior management
Agencies (Media agencies, Media partners, Advertising agencies)
Local Finance/procurement teams,
Local K&I Team

Client Segment Marketing Mgr-mortgages Resume Examples & Samples

10+ years in financial services marketing. Experience must include line of business or LOB-facing roles
Experience developing and managing a marketing plan is required
Quantitative skills e.g., developing revenue & ROI projections and cost per lead is required
Collaboration and relationship development skills are required. This role depends on partnering and negotiating commitments and expectations with 15 organizations across the enterprise
MS Excel & Power Point are important to this role
Excellent communication is a must

Senior Integrated Marketing Mgr Resume Examples & Samples

Strong integrated marketing skills with experience managing global marketing programs and campaigns. Experience with marketing automation platforms (e.g. Marketo is a plus)
Detail-oriented, strategic thinker with strong analytical skills to synthesize raw data into actionable campaign optimization strategies for new and existing initiatives
Strong time and project management skills with proven track record of successfully managing multiple projects simultaneously
Experience in a business group, field or marketing role
Bachelor’s Degree or equivalent experience of 10+ years marketing experience

Senior Prod Marketing Mgr Resume Examples & Samples

Intelligently and effectively articulate the value proposition of our Microsoft Edge browser to the developer audience
Deeply understand our ability to target, reach and communicate to developers, not only within our products but also anywhere our user journeys on the web
Work closely with our engineering teams to continuously improve our ability to understand developers need, their journey through our products and better communicate to our developers in a contextually relevant way
Frame up your problem space then monitor and report on your progress with the larger team
Develop the overall developer story for our browser developer offerings, including owning the value proposition, positioning, and messaging for our upcoming releases
Manage core product management deliverables and Bill of Materials for our product roadmap
Work with outbound marketing across Windows and Store teams on cross-company promotions and content creation and general support
Collaborating with our DX and Dev Tools teams to ensure browser developer audiences are taken into consideration for their execution in the field and product planning respectively
Help to prioritize and incorporate developer feedback into our long-term product roadmap for the browser developer offerings
Act as an evangelist for our browser developer offerings - across both internal and external events with our field and our partners/customers
3+ years of product marketing, product management or related experience
Strong analytical, critical thinking, and business strategy skills
Experience defining and managing end-to-end product marketing plans, including go-to-market
Proven ability to build productive relationships with both technical and marketing teams
MBA preferred but not required

Asst Marketing Mgr Resume Examples & Samples

Own email campaign setup, QA and proofing within our email service provider, including audience definition, content creation and campaign deployment for simple to advanced email campaigns on-time and without any errors
Track progress, understand dependencies, and communicate status to project stakeholders
1-3 years' experience in the email marketing or interactive marketing industry desired
Experience performing email QA testing to validate functionality and appearance across browsers via tools such as Litmus
Qualified to Degree level or with equivalent experience
Passionate about ecommerce customer shopping experiences
Attention to detail and comfortable with email messaging platforms
Strong organizational skills and the ability to effectively manage multiple projects at one time
SQL or HTML experience a plus
Enterprise-level ESP tool training (e.g. Responsys, Exact Target, etc) a plus

Partner / Channel Marketing Mgr Resume Examples & Samples

Lead the Azure Certified program, utilizing it as an ISV ingestion program to populate the Azure Marketplace
Utilizing Azure Certified as a design point, build and operate a new set of ISV ingestion programs across the C+E products and services portfolio
Work across C+E marketing and engineering to drive a premier certification program, including identifying tiers, promotions, go-to-market capabilities and funding
Integrate certification with the “try before you buy” capability in Microsoft Azure that enables customer to discover, provision and test Microsoft Azure Marketplace applications for free in a time bound manner
Create the Fast Track partner profile and program for Microsoft Azure
Work closely with CXP to create customer scenarios, partner onboarding, and hand-off for the Fast Track program
Establish goals, evaluate program needs and develop budget to accomplish desired results
Create messaging and positioning frameworks showcasing how partners can utilize the Azure certification and Fast Track programs to monetize and build solutions using Azure services
Gather field and partner feedback/insight to find opportunities for improvement
Working directly with successful cloud partners, understand their business models - build partner profiles/persona’s that can be used with engineering and the segments to support the programs GTM and requirements into engineering
Drive the readiness required with the C+E field, DX, segments and partners to ensure adoption and usage of the Azure Certified and Fast Track programs
Experience in designing, managing, and measuring all aspects of a certification program
5+ years’ experience in product and/or program management
Bachelor’s Degree, plus, or equivalent experience
Ability to build and manage efficient and productive processes
Industry knowledge including server, storage and networking, server virtualization, and IaaS, SaaS and PaaS
Experience building and running partner and channel programs
Experience in a program or product management role in a cloud-based software organization
Experience working with engineering organizations to specify, prioritize and deliver key features in an iterative fashion on a global scale
Extraordinary cross-group collaboration working both within Microsoft and with partners
You should be comfortable working with multiple engineering organizations to bring required service and platform components together to create an end-to-end partner experience
5 years of software industry experience with a deep understanding of partner ecosystems
Excellent written and oral communication skills, ability to be a great listener
A positive attitude and high energy
Strong work ethic and a high level of self-accountability

Principal Prod Marketing Mgr Resume Examples & Samples

Raise community awareness of Apache HAWQ in the Hadoop community
Deepen existing customer engagement with Apache HAWQ and Pivotal HDB, supporting expanded product usage and customer roadmaps
Develop messaging and content deliverables that articulate Hadoop native SQL product offerings, differentiating value, and key benefits
Organize and execute cross-functional product launch activities to drive awareness for small and large product releases
Understand the market trends and competitive landscape in the Hadoop SQL market and develop appropriate sales enablement materials
Participate in analyst, press, and blogger updates to influence coverage and improve awareness
Support sales in customer briefings on product capabilities, benefits, and direction
Create and deliver content strategy and execution for conferences and other key events
Create content deliverables for market success including: infographics, white papers, articles, blogs, podcasts, sales presentations, ROI tools and other customer-facing materials to build awareness, drive demand generation and arm sales
Understand field requirements and deliver high-impact sales tools, enablement and training
3 or more years of relevant professional experience, with at least 1 years in enterprise software product marketing, solution marketing, corporate marketing, and/or sales experience
Technical, sales, or product marketing experience with databases, Hadoop, data integration, advanced analytics and machine learning
Customer facing experience with business technology leaders, data architects, CTO’s, CIOs, data scientists, and business analysts
Demonstrated portfolio of impactful content and customer and sales facing deliverables
Dual capability to author and produce own content, and project manage marketing services resources to design creative and unique deliverables
Superior writing and analytical skills including the ability to discern and articulate differentiating value propositions, and explain complex technical topics in relevant business terms
Able to analyze customer and market requirements and trends
Self-motivated, results driven individual requiring minimal oversight that can work to accomplish large complex goals in a collaborative environment
Displays intellectual curiosity, innovation, creativity, persistence, commitment, passion and optimism
Undergraduate degree in a technical discipline, or relevant professional experience; MBA or advanced degree a plus

Customer Marketing Mgr Resume Examples & Samples

Strategic Marketing Skills: Understanding and experience with the ability to practically apply. Must link strategies to financial results via actions with sales force
Results-Oriented: A driver who possesses the ability to take actions and implement effective solutions in a timely manner
Cultural Sensitivity: Understands local cultural nuances, especially those applied in the business environment and able to respond appropriately to maximize business opportunities
Analytical Thinking and Decision-Making: A “conceptualizer” of enterprise and market trends/issues who can then integrate that thinking into marketing and business strategies. Decisive and logical at thoroughly evaluating issues. Excellent planning, execution and project-management skills

Prod Marketing Mgr, O Usage Resume Examples & Samples

Craft ‘sticky’ use case scenarios and map to product capabilities content that is delivered through field sales, FastTrack (web and FastTrack Center) and by partners
Be CEO of the workload usage metric and support the monthly rhythm of the business, finding key business insights into why a given area or segment saw usage fluctuations of a given workload
Develop a deep understanding of the Office 365 product capabilities across variety of devices and platforms
Influence engineering and product marketing to consider work that enhances product usage and in product communications
Land impactful, through Microsoft field sales and partner marketing campaigns to help increase active usage
Partner closely with Go-To-Market strategy team, product marketing and engineering teams to influence product experience to facilitate increased active usage

Marketing Mgr Resume Examples & Samples

Develop, present, and execute annual & quarterly marketing plans that meet business objectives, partnering with product line management, marketing & client stakeholders
Identify & measure key performance indicators for marketing programs and business impact
Lead innovation in programs & strategies to gain end-buyer mindshare and purchase preference
Manage and adhere to quarterly and annual budget
Build partnerships with internal stakeholders as well as clients, external agencies, and service providers
Plan, execute, and represent Neustar/TLD at tradeshows, conferences and industry events
Maintain shared content calendar & oversee content/social outlets

Interactive Marketing Mgr Resume Examples & Samples

Own all operational aspects of Email marketing at UMB including, but not limited to,: building email templates, creating targeted lists within email platform, campaign deployment and reporting
Works with web team to implement custom landing pages, web updates, etc. needed to complete campaigns
In conjunction with ETS, Data Security, HR, Legal and Compliance, develop governance around e-communications, and be an expert on the Financial Services industry
Manage adherence to approved Marketing, Brand, and Compliance guidelines
Develop ROI metrics to drive future direction
Oversee key projects, ensuring excellence and project/staff efficiencies
Develop and maintain relationships with leaders of assigned service areas
Prepare comprehensive timely, accurate and insightful campaign reports for key stakeholders
Take a leading role in improving the customer experience and how to better integrate a contact follow-up/management strategy
Manage 3rd party external vendors. Determine what current outsourced tasks/projects could be internalized
Responsible for digital marketing research
Give key input in brainstorming, organization and development of digital opportunities
Manage PPC advertising and other Internet Marketing campaigns
Monitors trends in web and social media tools and applications; experiments with new and alternative ways to leverage the web and social media for the organization
Improve current campaigns through A/B and multivariate testing
Identify, implement and manage new marketing/lead generation opportunities
Own the invoicing process for 3rd party vendors. Seek to improve existing process
Strong understanding of e-mail marketing operations, technology, and platforms (ExactTarget or similar)
Strong analytical and decision-making skills
Extremely high attention to detail
Proactive, responsive and willing to roll up sleeves to find solutions without soliciting outside help
Basic understanding of web analytics and SEO
Organized, team player, results- driven, and strong project management skills required
Ability to work within a team as well as strong interpersonal communications style with all levels
Proven Leadership and Management experience
Basic knowledge for the workings of HTML,
Basic knowledge in Microsoft Office, Google Apps
Measurement and metrics-oriented
Experience establishing budget, strategies and marketing plans designed to meet organizational goals
Intimate knowledge of online advertising strategies and tactics
History of working with sales teams to determine projected lead volume and monitor lead quality
Ability to understand different audiences and develop appropriate copy, calls to action and incentives
Ability to influence and persuade others
Adaptable to change and ability to multi-task
Experience working within a web content management system

Marketing Mgr Resume Examples & Samples

Bachelor’s degree is required, MBA is preferred
5+ years’ experience in marketing, communications and/or advertising
Or equivalent combination of education and experience that gives the individual the necessary knowledge, skills and abilities to perform the job
Demonstrated ability to develop and implement integrated strategic marketing plans that integrate the following elements of the marketing mix: promotional tactics, sales collateral, direct mail, Web-based marketing, trade shows, advertising and market research analysis
Basic understanding of how Web-based marketing and public relations coordinate with integrated marketing programs for service promotions and corporate brand alignment
Thorough understanding of integrated marketing communications for services
Demonstrated initiative and strategic thinking
Proven project and budget management skills
Demonstrated negotiation skills
Ability to effectively prioritize and manage multiple projects
Skilled in Word, Excel, and PowerPoint and proficiency with the Internet

Senior Marketing Mgr Resume Examples & Samples

Public Sector Audience Marketing: Create and lead marketing campaigns, assets and execution plans for prioritized Public Sector organizations and roles, especially civilian Government
Public Sector Solution Marketing: define and apply compelling messaging, demand generation programs, lead nurturing activities, account targeting, event support and customer evidence development. Apply in-depth solution expertise, and serve as the subject matter expert or spokesperson to key PS influencers
Marketing Planning: Create marketing execution plans with PS customer targeting for Services solutions based on understanding of market, strategy, competitive landscape, voice of the customer and economic dynamics. Monitor existing business metrics and augments strategies that ensure ROI
Positioning, Messaging & Storytelling: Create engaging PS specific marketing content for Digital Transformation scenarios and solutions. Materials must articulate the solutions’ value proposition and messaging that will engage PSDMs and differentiate Microsoft. Ensure the marketing is aligned with Microsoft product groups and Enterprise & Partner Marketing (EPG), so PS customers’ hear a compelling and consistent approach from Microsoft
Customer Insights & Advocacy: Use appropriate vehicles to identify PS customer buying behaviors, scenarios and technology trends. Create innovative approaches to harvest best practices from customer engagements and replicate for new opportunities
PSDM & TDM engagement: assess both PS Policy decision and technical decision maker needs, scenarios and trends and build into marketing strategies and plans
Public Sector Domain expertise, especially civilian Government experience with social services such as labor, health, or education agencies
10+ years of marketing experience in the development and implementation of marketing programs, including messaging, campaign design, content development and creative design
Working knowledge of the consulting or IT services industry
Strong influencing, storytelling and communication skills
Competency at PSDM and TDM level marketing and personal customer engagement
Experience applying modern marketing techniques, such as nurture techniques, CRM, automation and content marketing, analytics or social engagement
Confidence collaborating with business and technical leaders
Experience working with the Microsoft field and HQ organizations, preferred
An undergraduate degree in Marketing or equivalent work experience is preferred

Enterprise Field Marketing Mgr Resume Examples & Samples

Develop and support annual marketing plan, including quarterly refresh, across all marketing functions, including Social media, Email marketing, Paid Search/Display, Native Advertising, Events and Partners engagement
Ensures visual and messaging consistency across programs and audiences
Campaign development down to tactical execution, as well as, budget and metrics management
Pursues new leads creation and attribution to assure targets achievement and return on marketing investments
Coordinate new vendor’s onboarding & vendors payment approval processes

Amazon Pantry Senior Marketing Mgr Resume Examples & Samples

Proven track record in project and programme management
Ability to link marketing activities with P&L impact
Ability to prioritize in an ambiguous environment
Ability to operate effectively in a matrix organisation
Outstanding influencing skills, driving sense of urgency and engagement throughout the organisation
Operates at all heading levels
Expects and requires innovation
Thinks big
Has the innate ability to inspire passion in others

Senior Marketing Mgr Resume Examples & Samples

Develop, execute and marketing tactics
New Product launch plans and roll out to customers and Sales teams
Marketing lead role for special marketing projects
Alignment with the cross-segment functional areas of Sales, Pricing, Segment Planning and Product Development
Review/recommendations of marketing effectiveness versus objectives, including implementation of test and learn pilots for continuous improvement
Achieving lead and revenue goals and while managing to approved budgets
Monthly department reports, on key initiatives, results and upcoming campaigns
5-10 years of marketing experience, preferably in B2B. Experience in media monitoring market segment a plus
Knows procedures and marketing mix elements that drive increase in lead/revenue volume and brand equity
Knows and applies basic marketing strategies with successful execution
Establishes courses of action for self and others to ensure work is completed efficiently in light of strategies and destination of department and organization. Strong project management skills

Partner Channel Marketing Mgr Resume Examples & Samples

8+ years of Retail Experience - channel or category; understanding the Microsoft business a plus
8+ years of experience in management
A mix of business planning and execution skills
Experience developing efficient work plans for complex projects involving many groups
Effectively coordinate and implement plans
Proven experience with plan-o-grams, RSP training, Online merchandising and marketing, and in-store visual merchandising projects
Strong collaboration skills - ability to effectively influence others in multiple groups and collaborate to achieve specific goals
Illustration of required Microsoft competencies

Digital Marketing Mgr Resume Examples & Samples

Requires a minimum of 4 years of direct to consumer digital marketing and advertising
Requires a deep understanding of marketing technologies and digital analytics
Must be data- and results-driven
Written communications skills are critical
Experience with web content management tools is a plus
Degree in marketing, advertising or communications preferred

SEO / Digital Marketing Mgr Resume Examples & Samples

Lead the day-to-day organic search activities – monitoring, reporting, analysis, and optimization of these efforts
Identify and address opportunities to enhance digital properties in support of organic traffic and sales growth
Partner with analytics team to create robust SEO dashboards and reports that provide visibility to organic search performance and support increased exposure for leadership
Support the development of processes and workflows for content creation and optimization that are laser-focused on capturing customer demand
Conceptualize and initiate tests (on-page copy, product naming / categorization, internal linking, etc) in order to continually improve key metrics (traffic, bounce rate, sales)
Collaborate across the enterprise to develop campaigns and capabilities that enhance the customer experience, as well as the online visibility of store locations and services
Support content team with data and best practices to ensure content creation and optimization efforts most effectively capture customer demand
Recommend process and data structure enhancements in support of content and search
Be the internal subject matter expert and evangelist for SEO, sharing best practices and insights with other teams to support achievement of overall business objectives
Investigate and implement new technologies, services, automation capabilities, and/or vendor solutions that enhance SEO
Manage relationships with agencies, vendors and other external partners
Demonstrable history in strong applied analytics as a foundation for decision making - a love of data, gleaning insights from data, and making decisions based on data
Experience coordinating projects (preferably within an interactive, advertising or marketing agency environment)
3-5 years of business experience
2-4 years of search engine optimization, inbound marketing or content marketing experience preferred
Experience with web analytics and measurement tools and processes
Online retail experience and/or automotive parts experience is a plus

Senior Customer Marketing Mgr-corp Accounts Resume Examples & Samples

Integration of Alcon US Surgical upstream marketing initiatives (e.g. Patient education materials, surgeon locator, OD engagement, Customer Relationship Management, etc.) with key Corporate Account Customers
Assist Corporate Accounts team in driving sales growth through ongoing data analytics and insights
Drive Alcon US Surgical Marketing strategy integration with US Surgical Corporate Account Customers
Build, present, and integrate Alcon US Surgical upstream marketing initiatives with key Corporate Account Customers
Devise joint business planning efforts within key Corporate Accounts and with brand marketing o Develop and present situation assessments (insights and business analysis), Strategy & Tactics Overview, action plans, annual Customer planning calendars, key strategies and tactics for all assigned customers
Assist the Executive Sales Director with customer Quarterly Business Reviews (QBR) with internal stakeholders & Corporate Accounts team
Deliver actionable Customer insights that can be leveraged by the Corporate Accounts team and our Customers
Tactical Execution - Key Owner of promotional program development and execution within assigned customers
Lead the development of customer-specific promotional programs which are consistent with market needs and brand strategies
Incorporate customer needs into brand program architectures and help gain alignment for the plans across all brands and with key stakeholders
Work with respective members of Corporate Account Customers to prioritize marketing initiatives
Develop and deliver customer-specific, fact-based marketing materials, presentations
Ensure various internal Marketing organizations understand the Corporate Account environment and specific customer issues
Develop working relationships with key external customer marketing departments, where appropriate
Post promotional / program analysis to determine effectiveness for future planning
Monitor competition and develop key insights to impact Alcon US Surgical strategy and tactics
Add value to Customer presentations by enabling a consistent team approach to presentation materials and bringing insights on the category and competition that position Alcon US Surgical as a strong strategic partner
Represents Corporate Account perspective with Marketing team in creation of national Alcon Marketing programs and initiatives
Bachelor’s Degree required; MBA preferred
5 years of Marketing and/or Sales Experience required
Experience executing marketing programs with major retailers
Ophthalmology industry experience is highly preferred
Customer joint business planning experience is preferred

Channel Marketing Mgr Resume Examples & Samples

Responsible for delivering on the business unit channel pipeline and revenue objectives both annually and quarterly. In the case of pipeline or revenue shortfalls or challenges, responsible for analysis, insights, recommendations and actions to address issues and improve performance
Design and implement BP demand generation and progression tactics teaming with Channel Sales, Portfolio Marketing and Performance Marketing teams in North America
Develop a quarterly plan that delivers YTY growth in Business Partner Opportunity Identification thru Co-Marketing and enablement programs
Increase partner utilization of Co-Marketing programs by providing partners with the most current/applicable assets and marketing planning assistance
Support BPs with marketing resources in IBM, key sales initiatives, and helping integrate BPs in the IBM-led demand generation tactics; deliver quarterly and ongoing guidance to BPs
Drive assessment of overall readiness of channels marketing and sales; build actions to improve BP productivity and influence revenue pipeline attainment
Provide geography-specific feedback to WW channel marketing on assets and key needs of NA Business Partners
Ongoing measurement of the impact to the business and the effectiveness of the channel activities for consistent improvement is a critical part of this role
5+ year project management experience
3+ years previous leadership experience
3+ years demonstrating superior presentation skills
3+ years experience driving root cause analysis and corrective action planning as well as monitoring for effectiveness
5+ years experience in the business partner channel
2+ years Digital Marketing experience
Excellent writing & verbal communications skills

Senior Marketing Mgr, Amazon Books Resume Examples & Samples

Identifies, proposes and develops new marketing programs that align with the category or product brand strategy and drive customer acquisition and engagement
Stays current on knowledge of new products, brands, trends and market segments and applies knowledge to propose strategies for optimizing marketing
Plays a lead role in identifying the risks and potential ROI for campaigns, events and promotions; evaluates trade-offs and recommends plans
Helps manage the marketing campaign/programs calendar
Understands how category, program or business goals impact broader business goals and navigates trade-offs in prioritization of roadmaps for central teams
Represents marketing in large cross-functional or cross-category projects
Understands the category’s or business’ key traffic drivers, identifies targets across all channels to achieve results
Uncovers and assesses strategic partnerships for co-marketing opportunities
Partners with business analytics team to identify high-potential and actionable insights to inform marketing strategy
Serves as the single point of contact for managing and sharing status of consumer insights requests
5+years of marketing leadership experience
Demonstrated analytical and quantitative skills
Demonstrated success in delivering measurable results
Proven ability to manage large cross-functional teams collaborating on marketing programs
Excellent problem solver with an innovative mindset
Collaborative, logical, detail-oriented, flexible, and adaptive to change
Proven ability to thrive in a demanding, fast-paced retail environment
MBA or Master’s in Communications strongly preferred
Experience in creating customer-facing programs
Aptitude for being organized with flexibility and delivering results in a fast-paced environment

Authentication Marketing Mgr Resume Examples & Samples

Bachelor Degree in relevant field or equivalent experience
Minimum of 5 years of experience in strategic marketing, preferably in B2B industries
Experience in pharmaceutical industry strongly preferred
Ability to understand customer needs: Voice of Customer (VOC) & Quality Functional Deployment (QFD)
Ability to analyze industries and develop marketing plans
Demonstrated track record of marketing career growth with increasing responsibilities
Self-confident, self-propelled, emphatic, recognition as business partner, equipped with business sense, communicative, good ability to convince, ability to create trust, high level of independence
Ability and willingness to travel internationally
Excellent verbal and written communication skills including formal presentation skills in front of both small and large groups
English fluency in writing and speaking

Marketing Mgr, Trade & Dis Resume Examples & Samples

3+ years of marketing experience required
1+ years of managerial experience required
3+ years experience developing customer facing strategy and developing/executing activities that drive business goals

Solutions Marketing Mgr Resume Examples & Samples

This position requires a BS degree, preferably in Marketing Communications, Electrical Engineering, Computer Science or other technical area. An MBA is desirable
5-10+ years of industry experience is also required
Key areas of experience, skill, and knowledge include: Good ciommunications skils including: written, spoken communications, & Powerpoint. Strong understanding/background in the Telecommunications industry (Networking, Networking Standards, Tier 1, 2 & 3 Service Providers, Data Center market & architectures, ICP market, etc), knowledge of Fujitsu telecom products (1FINITY, Flashwave, Virtuora, NetSmart, etc), knowledge of Partner products, understanding of Network Management, Fujitsu Data products, etc

Senior Online Marketing Mgr Resume Examples & Samples

Design and create marketing campaigns and lead nurture programs in Eloqua
Facilitate Eloqua integration with Salesforce and administer the suite of Eloqua tools for the Salesforce platform
Develop processes for creating, managing, and reconciling contact lists between Eloqua and Salesforce
Drive the customization of the marketing automation platform to include lead scoring, nurturing/drip campaigns, and workflows
Coordinate with reporting team to create dashboards that track lead generation and the effectiveness/ROI of campaign activity and techniques
Partner with Marketing colleagues & external vendors to obtain assets for emails and web pages; ensure timeliness and quality of all deliverables
Analyzes program traffic for trends and use patterns to identify and quantify customer habits and behavior
Recommends modifications to program design to maximize traffic, customer satisfaction, capture and sales generation
Reviews customer feedback for programs, recommends improvement and enhancements
Maintains state- of-the-art skills in eCommerce applications
Requires strong analytical skills as well as verbal and written communications
Minimum 3 years recent hands-on experience with the Eloqua marketing platform (version 10)
Strong marketing automation skills, including the ability to create complete campaigns and programs from scratch
Knowledge of best practices for developing lead nurture programs, scoring models and lead routing schemes
Typically requires 3-5 years of experience in area of professional responsibility

Segment Marketing Mgr-qld Resume Examples & Samples

Tertiary qualified in a Business/Commerce degree with Marketing major
Minimum of 5 years' experience in a similar state based or regionally focussed marketing management role in the ICT space within Australia
Highly developed knowledge of ICT solutions and who the major players are in the Australian market
Excellent written, verbal, planning and prioritisation skills, including advanced IT literacy
Outstanding presentation and stakeholder management expertise at all levels of business
Confident with change and ambiguity, influential, business and emotionally resilient, and tenacious in everything you do; and
Strong business acumen with highly developed financial, analytical and reporting skills

Digital Marketing Mgr Resume Examples & Samples

5+ years experience in marketing with 2-3 years in digital marketing
Project management experience with great attention to detail, ability to manage project timelines and complex workflow management
Highly organized with ability to work on multiple projects at once, successfully manage workload, meet deadlines and deliver high quality work on budget
Strong understanding of integrated digital marketing techniques (email campaigns, social media, blogs, search) and working knowledge of major social media channels and social media tools
Innovator with strong desire to test new technologies, models, channels and mediums
Working knowledge of technical language, software capabilities, graphic design, web development process and brand storytelling across digital platforms
Strong analytical skills, with the ability to extract and interpret data from various sources and an understanding of web analytic tools
Strong verbal and written communication skills (especially in digital media); Experience developing and translating content to the social web
Demonstrated experience in SEM and SEO
Manage translations of content as required to ensure all Americas digital properties are up to date

Senior Marketing Mgr, Consumables Resume Examples & Samples

Grow and optimize all traffic channels, including email, search, Associates, and mobile
Set the strategy and execute the onsite experience which includes promotional events, merchandising, search experience, PR integration, browse tree design, and automation
Partner with the buying teams to incorporate business needs and create best in class content, tailored to appropriate customers
Drive site improvements to completion by managing projects with web developers, buyers, designers, and other merchandisers
Conceptualize, build, and execute multi-channel marketing plans including creative development, targeting segmentation, and performance analysis
Drive traffic growth from multiple sources, including free and paid search, email marketing, affiliate marketing, social networking, mobile, and on-site placements
Understand who is our customer
Create cooperative acquisition marketing programs with leading partners
Strong understanding of online marketing ecosystem and deep understanding of all online marketing channels (e.g. Direct, Social Media, Display, Affiliate, E-Mail, Newsletter, SEM, SEO)
Expertise with customer segmentation, targeting, and database marketing methods
Has demonstrated an ability to achieve exceptional results with limited marketing budget

Senior Marketing Mgr for Staples Promotion Products Resume Examples & Samples

This position requires first and foremost flexibility and willingness to try new things, a strong desire for collaboration, forward-looking thought process, and an ability to see behind every corner. We want somebody who can take on financial responsibility while delighting our customers with marketing and creative that drives a client to buy. In addition, the idea candidate should be able to
Think strategically and execute tactically
Plan, drive and orchestrate fully integrated eCommerce strategy on StaplesPromotionalProducts.com, including but not limited to: e-mail, web banners, paid search, SEO, and programs and initiatives
Drive new projects based on ROI analysis, including but not limited to: customer acquisition at trade shows, direct mail to drive customers to the website and partnerships with internal departments to drive better campaigns Manage relationships with paid search and retargeting vendors, including monitoring ROI and ensuring they are deploying the best strategy for our business
Continually review analytics and reporting to make the most educated decisions
Resolve issues that could impact timelines, other teams or budget
Suggest new ways to drive more sales, execute those suggestions and be accountable for them
Communicate offers and marketing plans to the Channel Support teams
Participate in short-term and long-term planning sessions
Provide input, plan and write creative briefs for all campaigns
Be proactive and collaborative
Achieve a responsible and purposed approach to all projects, issues and opportunities with a focus on proving holistic solutions
BA or BSrequired in Marketing or related field
3-4 years of work experience
Stays abreast of changes in the online marketing environment
Excellent “business” communication skills, both written and verbal, and the ability to effectively communicate with all levels of internal and external stakeholders and support functions
Detail-oriented, highly organized individual with strong problem solving abilities
Experience with reporting and metrics, including the ability to manipulate and evaluate sales and coupon redemption data – Google Analytics, Coremetrics or Omniture experience is a big plus
Experience working with/managing agencies and/or vendorsis a plus
An understanding of web infrastructure, HTML, CSS is a plus

Marketing Mgr-digital & Acct Mgmt Resume Examples & Samples

Strong digital and media knowledge/experience
Superior attention to detail, excellent organizational & project management skills, with an agile mindset
Proficient with Microsoft Office (Excel, PPT, Word)
Professional oral and written communication skills for effective relationship development/management and presentations with stakeholders

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