Portfolio Marketing Resume Samples
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Portfolio Marketing Resume Samples
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MH
M Haley
Max
Haley
142 Nyasia Villages
Detroit
MI
+1 (555) 678 9020
142 Nyasia Villages
Detroit
MI
Phone
p
+1 (555) 678 9020
Experience
Experience
Boston, MA
Portfolio Marketing Professional
Boston, MA
Batz-Powlowski
Boston, MA
Portfolio Marketing Professional
- Identify, test and provide recommendations on 3rd party tools that could improve influencer management, engagement, and/or reporting
- Develop and drive execution of a GTM (Go to Market) plan that creates pipeline for IBM Security Trusteer Web Fraud Solutions
- Provide portfolio, segment, and buyer expertise to create a uniquely IBM POV
- Help the team drive adoption of New Work of Marketing across security segments and provide necessary guidance to geos especially in AP region
- Develop plans to strategize, create, and push relevant content to market based on market interest and data-driven prioritization
- Provide content and then drive development of collateral including white papers, presentations, infographics and videos
- Develop blogs that demonstrate thought leadership, provide differentiating messages, and drive interest in our solutions
Boston, MA
Global HAE Portfolio Marketing
Boston, MA
Rowe, Baumbach and Hyatt
Boston, MA
Global HAE Portfolio Marketing
- Drives the Portfolio planning & development of all strategic content to accomplish Brand Portfolio objectives globally. With a distinct focus on the in-line product offerings
- Build and foster meaningful relationships and interactions with cross-functional team members (including GPS colleagues, US and Intl Commercial marketing teams)
- Contribute to a high performing team culture that inspires purpose driven performance by transparency in sharing information, honoring commitments, sharing opinions openly, keeping confidences and unity around shared decisions
- Develop and maintain positive and collaborative working relationships with a broad range of stakeholders to ensure achievement of assigned objectives and/or maximize the impact & effectiveness of programs and tactics to achieve those objectives
- Manages all internal communications among various stakeholders in order to meet the global goals for the brands
- Collaborate and works with senior leaders in the planning and development of annual Strategic and Brand Plans
- Identify, develop, and implement opportunities to improve overall disease education in order for Health Care Professionals and Patients to truly understand the burden of HAE
present
Los Angeles, CA
Portfolio Marketing Specialist
Los Angeles, CA
Blick-Parker
present
Los Angeles, CA
Portfolio Marketing Specialist
present
- Create a go-to-market (GTM) strategy for best reaching our target markets, develop messaging and content to drive demand and lead generation events
- Develop and manage solution launch plans and competitive tool set
- Work with portfolio team to maintain develop sales/competitive tools and assets
- Perform different analysis on business and marketing performance
- Creating messaging and content for sales and create sales tools that align with the sales process and support the sales teams in all phases of the sales cycle
- Support the European leadership in aligning different IBM country units to the same management system in Social Business Unit
- Gain insights about the portfolio market development in the regions and keep close contact to Market Intelligence
Education
Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
University of North Texas
Bachelor’s Degree in Marketing
Skills
Skills
- Work with the Sales Enablement team to create and deliver sales enablement material to the sales teams and partners
- Market Segment Knowledge and ability to integrate IBM in front of the client and prioritize offerings in all sales channels
- Proficiency in translating complex technologies and concepts to easy to understand content
- Strong written and verbal communication
- Ability to work independently and influence across cultures and time zones
- Proficient in PowerPoint and presentation development
- Conduct competitive analysis and ongoing market tracking activities in order to develop appropriate messaging and sales-enablement tools
- Strong digital marketing and content narrative design skills
- Strong communication, messaging and storytelling skills
- Acquires and applies learned knowledge to his/her portfolio contributing to the definition and execution of effective portfolio marketing strategies
15 Portfolio Marketing resume templates
Read our complete resume writing guides
1
Portfolio & Marketing Director Resume Examples & Samples
- Design and produce layouts for print and digital portfolios, advertising, publications, award submissions
- Coordinate with vendors, magazine publications, publishers to produce and refine content
- Design and layout firm communications, including stationery, correspondence, announcements, advertising materials
- Work closely with website designers to design and layout graphics and refine content for firm’s online presence
- Design and layout of graphics and content for firm’s online portfolios, profiles, social media sites, and other digital marketing materials as needed
- Coordinate with clients, photographers, and stylists to complete professional photography of the firm’s completed projects
- Coordinate office marketing events
- Bachelor’s degree in related field along with 3 to 5 years’ experience
- Proficient in Quark, Adobe Photoshop, Illustrator, InDesign
- Proficient in PowerPoint, Acrobat, and other presentation software platforms
- Experience in print and digital design
- Strong understanding of graphic design software, typography, and knowledge of printing and digital design processes
2
Portfolio Marketing Professional Resume Examples & Samples
- Apply market insights and set market success criteria
- Provide portfolio, segment, and buyer expertise to create a uniquely IBM POV
- Create strategic messaging, proof points and market "story telling" narratives
- Drive routes-to-market planning and enablement aligned to sales objectives
- Actively apply subject matter expertise externally in the marketplace
- Interpret and apply business performance metrics to improve results
- Interlock across functions to optimize results and a synergistic IBM voice
- Guide stakeholders towards common agreement on segment marketing strategies and plans, management system and corrective actions
- Influence business and sales leaders to endorse and adopt marketing strategies and priorities as well as collaborates, negotiates and engages Marketing & Communication functional leads to define, commit resources and execute marketing plans
- At least 2 years experience in Portfolio Marketing
3
Portfolio Marketing Professional Resume Examples & Samples
- Technical Diploma
- At least 2 years experience in Cognos Business Intelligence Software
- At least 6 months experience in product/portfolio marketing
4
Portfolio Marketing Professional Resume Examples & Samples
- At least 5 years experience in retail industry experience in a marketing capacity
- At least 5 years experience in portfolio marketing or product marketing
- At least 5 years experience in developing marketing and sales materials
5
GCG GTS Portfolio Marketing Professional Resume Examples & Samples
- 4 – Excellent skill in communications program design and management
- 4 – At least 3 years of experience in communications, in PR agency or marketing community
- 4 – Excellent people and communications skill
- 4 – Understanding of marketing fundamental and IT industry knowledge
- 3 – With knowledge and experience on social media is preferable
6
Portfolio Marketing Ger Estratégia de Produto Para área de Analytics Resume Examples & Samples
- At least 6 months experience in Develop Marketing Strategy & Recommendations; Perform Market Insight Analysis
- At least 6 months experience in Apply data driven Insight to Perform Prioritization and Segmentation of Buyers & Portfolio
- At least 6 months experience in Develop Buyer-centric Strategic Value Propositions
- At least 6 months experience in Become a subject matter expert on your portfolio, buyers and competitors
- At least 6 months experience in Demonstrate Personal Engagement in Client Activities
- At least 6 months experience in Apply Knowledge of Digital Marketing
- At least 6 months experience in Demonstrate Leadership, Collaboration and Teaming
- Basic knowledge in Develop Messaging Plan and Content Marketing Strategies
- Basic knowledge in Apply Knowledge of Digital, Social and Web Analytics
7
Portfolio Marketing Professional Resume Examples & Samples
- Proven storytelling and messaging skills
- Understanding of how technology can be applied to solve business challenges
- Presentation and project management skills
- A demonstrated understanding of the sales process as well as the various marketing functions like PR, Analyst Relations and Marketing Communications
- At least 2 years experience in marketing
8
Portfolio Marketing Professional Resume Examples & Samples
- Develop and drive execution of a GTM (Go to Market) plan that creates pipeline for IBM Security Trusteer Web Fraud Solutions
- Collaborate with product management to develop a thorough understanding of the market and define market positioning, target buyer and value proposition within the market segment
- Conduct competitive analysis and ongoing market tracking activities in order to develop appropriate messaging and sales-enablement tools
- Collaborate with research, product, sales, analysts and users to understand endpoint security challenges, develop and manage vertical-specific messaging, and educate sales team on how best to position features and benefits
- Provide content and then drive development of collateral including white papers, presentations, infographics and videos
- Work with the Sales Enablement team to create and deliver sales enablement material to the sales teams and partners
- Attend and speak at industry,IBM and customer events, engage in customer conversations and demonstrations and brief analysts as needed
- Experience in the financial services banking fraud and security market
- At least 4 years’ experience in Product Marketing or Product Management
- At least 2 year experience in Product Marketing for fraud prevention /cybersecurity software
- Proven track record in supporting sales teams, including the development of sales tools such as sales presentations and product demonstrations. Proven success working with customers
- Able to drive process in a complex global organization
- Proven a track record of working independently. Must also enjoy collaborating with a team and be able to both lead and participate in projects
- Readiness to travel 25% travel annually
9
Portfolio Marketing Specialist Resume Examples & Samples
- Help with the summarizing and consolidation of the inputs of relevant market segments
- Gain insights about the portfolio market development in the regions and keep close contact to Market Intelligence
- Participate in annual marketing plan with quarterly refresh based on regional direction and local business priorities, and control outcome by partnering with other teams
- Perform different analysis on business and marketing performance
- When needed, contribute to sales and marketing enablement by validating, collecting, organizing content
- Understand trends and competition
- Minimum 3 years of business analysis experience or marketing experience
- Excellent communication and consultancy skills, time management, ability to meet deadlines
- Proficiency with spreadsheets & presentation software (Excel & PowerPoint a must)
- Basic social media and digital skills would be a plus
10
Portfolio Marketing Professional Resume Examples & Samples
- Experience with marketing open source technologies
- Experience with building and nurturing developer / data science communities
- Experience working in Big Data space especially with Hadoop related technologies
11
Portfolio Marketing Specialist Resume Examples & Samples
- Help in spotting and articulating the market priorities and types of clients to pursue based on Global direction and regional priorities, consolidate the inputs and control the implementation
- Help establishing the most suitable Routes to Market by acting as point of contact between the Marketing Strategy team and Telemarketing team in order to progress opportunities generated by marketing activities
- Contribute to in-market engagement by recommending the most suitable approaches in the use of digital marketing and Social Media
- Represent the marketing strategy team in relationship with the campaign teams by helping to align the strategic priorities with relevant marketing activities as events, digital campaigns etc
- Gain insights about the technology market development in the regions and keep close contact to Market Intelligence
- Participate in annual and quarterly marketing planning cycles, consolidate inputs and helps control the outcomes
- Support the European leadership in aligning different IBM country units to the same management system in Social Business Unit
- Contribute to sales and marketing enablement by validating, collecting, organizing content
- Minimum 4 years experience in marketing, including marketing planning and development of campaigns
- Knowledge of Digital marketing and Social Media
- Very good project management skills, very good communication skills
- Fast learner, initiative and self-driven
- Good presentations and influencing relationship skills
- High proficiency with spreadsheets & presentation software (Excel & PowerPoint a must)
12
Portfolio Marketing Professional Commerce Resume Examples & Samples
- Applying deep buyer behavior expertise to orchestrate and manage the delivery of an exceptional client engagement experience end-to-end encompassing buyer journey, content narrative and syndication design, translating marketing plans, segment priorities and messaging into effective content marketing practices that when implemented in campaigns generate & progress new sales opportunities
- Match portfolio capabilities to client needs to create roles-based value propositions,
- Create marketing plans, defines market success criteria partnering with PLM and Sales,
- Conceptualize and think strategically and intuitive about people, brands routes and messaging
- At least 5 years experience in Portfolio Marketing
13
Portfolio Marketing Professional System Resume Examples & Samples
- Applying deep portfolio, buyer, segment and routes-to-market expertise to develop the end-to-end marketing strategy and the standards for client experience
- Market Segment knowledge and ability to integrate IBM in front of the client and prioritize offerings in all sales channels,
- At least 3 years experience in Portfolio Marketing
- Fluent in Dutch
14
Portfolio Marketing Professional Resume Examples & Samples
- Oversee the IBM Social Business and Smarter Workforce Always On approach to market
- Determine the proper campaigns, events, activities from which we can develop relevant and timely campaigns to bolster IBM Social Business solutions in a hungry marketplace
- Work with the internal Social Business and Smarter Workforce client teams to determine key assets to promote / drive to and make digestible for market consumption
- Develop plans to strategize, create, and push relevant content to market based on market interest and data-driven prioritization
- Work with the Social Business & Smarter Workforce influencers team to co-market and co-nurture existing influencer relationships using social and traditional communication channels
- Work with customer reference team to include key customer pain points in Always On and blog content
- Attend key IBM and external events from which we can share key insights to spread interest and drive activity
- Build the IBM Social Business & Smarter Workforce follower community and blog community. Help reach revenue goals and pipeline for 2016
- Identify, test and provide recommendations on 3rd party tools that could improve influencer management, engagement, and/or reporting
15
Portfolio Marketing Resume Examples & Samples
- Develop integrated marketing plans that align to the customer’s buying cycle and deliver results
- 10+ Years Solution/Product marketing experience, preferably in large, fast-paced high tech company or agency with high tech client work
- Experience managing third party vendors
- Experience fostering collaboration and teamwork across cross-functional teams that are not under direct control
- Willing to travel (<25%)
16
Portfolio Marketing Professional Resume Examples & Samples
- Advise a highly talented 7-8 member security PoM team that works across key IT security segments like Security Intelligence, IAM, Security Services, End-Point Security, Mobile Security in the worldwide level and one member focused on Asia Pacific cross-security portfolio marketing
- Help the team drive adoption of New Work of Marketing across security segments and provide necessary guidance to geos especially in AP region
- Build strong relationship with all the IBM internal stakeholders to not only seek regular feedback on the performance of the individuals but stay close the needs of the specific security segments
- Provide regular feedback to individuals based on the understanding of security segment priorities
- Have direct communication with Marketing and Product Management Senior Leadership (VPs) to discuss ways to improve the performance of the team and contribute more effectively to the business prioritize
- Applying deep portfolio, buyer, segment and routes-to-market expertise todevelop the end-to-end marketing strategy and the standards for client experience
- Partnering across the marketing, Product Lifecycle Management (PLM) and sales ecosystem to continuously optimize execution and business results
- Delivering unique/compelling point of views (POVs), strategic messaging and leadership proof points improving the portfolio's market position, competitive advantage and business results
- Marketing Expertise
- Master’s Degree in Business/Management
- B.E. in Computer Science/ Information Technology (Preferred but optional)
- At least 14 years’ of overall experience in IT Security market – engineering and management roles
- At least 8 years’ of experience in IT Security product marketing, digital marketing, product management or product strategy roles
- Marketing Expertise:Must have strong marketing experience around digital marketing and content creation in IT Industry
- People Management Experience:Must have led marketing teams to drive business results
- At least 14 years of overall experience in IT Security market – engineering and management roles
17
Portfolio Marketing Professional Resume Examples & Samples
- Match portfolio capabilities to client needs to create roles-based value propositions
- Conceptualize and think strategically; intuitive about people, brand routes and messaging; and
- Strong communication, messaging and storytelling skills
- Leadership, collaboration, project management and business metrics interpretation skills
- Strong digital marketing and content narrative design skills
- Proficiency in translating complex technologies and concepts to easy to understand content
- Bringing innovative thinking to creative teams to develop new types of content & engagement; and
- Ability to work independently and influence across cultures and time zones
- Negotiate with WW Portfolio Market professionals on inclusion of local market requirements in WW strategies, targets and portfolio
18
WW Associate Portfolio Marketing Resume Examples & Samples
- Work closely with Portfolio & Content Marketing Managers. Identify possible cross selling, reporting, providing recommendations, interlock with identified business partners
- Participate with regular Geo cadence to relay issues or gaps
- Create rolling calendar for the brand view of marketing execution for current month and quarter
- Monitoring AskIndustry Helpdesk inbox diligently and respond/route all queries within 2 business days SLA. Supported expansion of Industry helpdesk to new business areas as needed
- In addition, monitoring IBM Mobile Inbox which is slowly catching up steam on all Mobile related queries
- Industry / Pillar campaign execution in all 3 criteria. (SP, Integration & DX)
- Stay active from cold to close. Active participation in Sales Pipeline Progression and closing
- Project management, the ability to train and manage change, as well as ease with technology. (Webcast for CMOs)
19
Director of Portfolio Marketing & Customer Experience Resume Examples & Samples
- Manage relationships with all functions within operations: to include CMS (Sapphire and exec line knowledge teams), lending, fraud and disputes
- Support work to improve Chase.com enrollment, paperless and self service initiatives
- Work closely with Retention COE and overall CE COE (JD Powers/NPS) to improve Sapphire retention and overall customer experience
- Manage relationship with the PB on customer experience opportunities
- 10+ years of marketing experience with digital marketing and operations experience a plus
- Strategic and marketing insight/thought leadership and ability to identify business opportunities
- Customer centric, consumer needs based marketing approach
- Strong analytic skills; ability to manage to P&L objectives
20
Technical Product Portfolio Marketing Professional Resume Examples & Samples
- Become the product expert
- Define and create ideal vehicles to convey specific technical advantages
- Conceptualize and design product and solution deployment diagrams
- Create and publish industry solution briefs and customer success stories
- Develop customer facing product content in the form of PowerPoint Presentations, Product Demos, Videos, White Papers and Blogs among others
- Evangelize the differentiated value proposition at trade shows, executive briefings and internal customer events among others
- Create self-contained product demonstration and training videos, as well as interactive product/technology/company presentations to be used on the Aspera website and as sales or training support collateral
21
Industry Solutions Portfolio Marketing Professional Resume Examples & Samples
- Become the industry expert
- Conceptualize and create industry solution briefs and customer success stories
- Develop market facing content in the form of PowerPoint Presentations, Product Demos, Videos, White Papers and Blogs
- Evangelize the differentiated value proposition at industry trade shows, executive briefings and internal customer events
- Create self-contained product demonstration and training videos that describe and communicate the value of Aspera within the industry use case, as well as interactive product / technology / company presentations to be used on the Aspera website and as sales or training support collateral
- Develop Keynote presentations to be used by sales and business development teams
- Collaborate with Aspera’s research teams to deliver technology white papers and prepare abstracts and speaking submission for key conferences
- Develop hands-on, in-depth knowledge of competitive products and maintain technical analysis of competitive strengths and weaknesses
22
Portfolio Marketing Professional Resume Examples & Samples
- Support partnering across the marketing, Product Lifecycle Management (PLM) and sales ecosystem to continuously optimize execution and business results
- Support translating marketing plans, segment priorities and messaging into effective content marketing practices that helps in generating new sales opportunities
- Understanding of market segmentation, portfolio strategies and competitive analysis
- Proficient in PowerPoint and presentation development
- Self-motivated to take initiative and complete projects independently
- Can articulate the need of the hour and take necessary action
- Relevant Experience in the IT industry is preferred
23
Portfolio Marketing Professional Resume Examples & Samples
- Develop and enhance the core messaging and positioning of IBM Global Financing
- Create seller and market-facing content for product collateral, demand generation activities, public website, webinars, blog posts, industry events, and other marketing activities
- Develop and deliver sales enablement materials for IBM IGF and IBM sellers and business partners
- Create and execute written plans for the global launch of products and solutions, by guiding and supporting a cross-functional team
- Provide both strategic and tactical guidance to sellers: determine ways to accelerate sales opportunity advancement and closure, and provide guidance on specific sales opportunities
- Support the development of client case studies
- Actively participate in and guide public relations and analyst relations activities
- Research customer needs, industry trends and competitor strategies; produce written recommendations and analyses for GTM activities and product strategy/development
- Act as an IGF spokesperson and present at industry events and in sales, marketing and client meetings
- At least 10 years of experience in marketing and communications
- At least 5 years of experience in sales enablement
- At least 5 years of experience in content creation including education, presentations, solution briefs, case studies, web,digital and social for different audiences including line of business and c-suite, sales leaders, sellers, and clients
- At least 10 years of experience in sales enablement
- At least 10 years of experience in content creation including education, presentations, solution briefs, case studies, web,digital and social for different audiences including line of business and c-suite, sales leaders, sellers, and clients
24
Portfolio Marketing Professional Resume Examples & Samples
- 5+ years of experience in marketing strategy and execution
- Familiarity with marketing business plans, campaign development
- 3 – 4 years of experience working in a fast-paced team to drive deliverables and outcomes
- Experience in marketing and selling services ideally with experience with non-IT buyers
- Master's Degree in Business, Management, Communications
- Marketing experience in Oil & Gas and Mining industries
- Experience in demand generation and digital marketing
25
Portfolio Marketing Director, Sddc Resume Examples & Samples
- Lead a cross-functional, virtual team to develop and drive integrated marketing plans that align to the customer buying cycle and deliver pipeline results
- Serve as marketing point representative for launch planning and execution
- Engage with field marketing teams and sales leaders to gather requirements and feedback to develop relevant and compelling assets and tools for customers and partners
- Serve as marketing, go-to-market and line of business expert who understands strategy and goals, value propositions, competitive landscape, positioning, differentiators and messaging framework
- Proven track record delivering innovative, creative and integrated marketing plans that increase awareness, and drive demand generation. Demonstrated experience reporting on plan results to executives and line-of-business stakeholders
- Experience working with multiple marketing disciplines and with multiple geographies
- Ability to embrace change and adapt to a dynamic business with changing needs and priorities
- Able to travel up to 25%
- 72552BR
26
Portfolio Marketing Professional Resume Examples & Samples
- Marketing Expertise: Must have marketing experience around digital marketing and content creation in Security Industry
- People Management Experience: Must have led marketing teams to drive business results
- Domain Expertise: Must be able to apply IT knowledge and marketing expertise to IT Security, resulting in the definition and execution of effective segment marketing strategies
- Communication Skills: Must be able to advise stakeholders to develop a common view of client needs
- Problem Solving Ability: Must be able to recognize and analyzes complex market needs, opportunities & challenges
- Leadership, Communication & People Management
- Candidate must be an expert in the Security field
27
Portfolio Marketing Commerce Specialist Resume Examples & Samples
- Set market position: Use knowledge to spot and articulate the market segments to pursue. Understand trends and competition
- Help identify preferred routes to acquire different types of segments of clients
- Perform pipeline management and Root Cause Analysis and define actions to address pipeline gaps. Develop an action plan and recommendations for performance improvement
- Contribute to in-market engagement , through digital and social
- Active contributor in annual marketing plan with quarterly refresh based on regional direction and local business priorities, and control outcome by partnering with other teams
- Contribute to sales and marketing enablement
- Support the communication and enablement of sales kits internally and externally
- Understand the portfolio Business Partners Channel and stay informed about the latest development
- Coach local marketing contacts to optimize results
- Initiative and self-drive to work in a constantly changing environment
- Proficiency in communications, presentations, and influencing relationships
- Digital native/ Social media basic know how
- Excellent communication skills, ability to meet deadlines, good project management skills
- Digital native
- Social media basic know how
28
Senior Specialist, Portfolio Marketing Resume Examples & Samples
- Define and execute marketing strategies and plans for APAC travel agency portfolio
- Drive and support Clusters in rolling out marketing programmes as well as overall marketing activities
- Collaborate and support Regional functional teams in defining Go to Market plans
- Develop regionalised marketing materials
29
Portfolio Marketing Professional Resume Examples & Samples
- Develop marketing strategies, recommendations and marketing business plan that drive sustainable growth and apply new digital and face-to-face marketing best practices to orchestrate the delivery of relevant client engagement and partner experience
- Create messaging and content including point of views, strategic messaging and leadership proof points to improve the portfolio’s market position, drive competitive advantage and business results
- Partner with the worldwide marketing team; worldwide sales ecosystem and worldwide offering management on the creation and delivery of content as well as continuous optimization to drive desired business results
- Plan, develop and deliver Business Analytics content at IBM Global conferences and digital events as well as third party events
- Serve as the technical advocate for Business Analytics through external presentations, webinars, blogs and social media
- 10 years marketing experience, ideally in marketing strategy and product/solution marketing
- SaaS (Software as a Service) business experience, including understanding buyer behavior and business models for cloud/SaaS environments
- Ability to understand and profile target buyers– their needs, wants, beliefs, as well as how and when they learn about software and how it can solve their business problems
- Experience with positioning and messaging SaaS solutions, ideally analytics, to clearly and compellingly articulate the value they offer and differentiates them from competitors
- Experience at messaging, writing, PowerPoint development and storytelling
- Technical skills able to converse with offering managers and architects and translate architecture into marketing message and story, as well as ability to deliver technical content like product demos
30
Portfolio Marketing Professional Resume Examples & Samples
- Partner across the marketing, Product Lifecycle Management (PLM) and sales ecosystem to continuously optimize execution and business results
- Apply buyer behavior knowledge to orchestrate and manage the delivery of an exceptional client engagement experience end-to-end encompassing buyer journey, content narrative and syndication design, translating marketing plans, segment priorities and messaging into effective content marketing practices that, when implemented in campaigns, generate & progress new sales opportunities
- Communicate worldwide marketing objectives, strategies and priorities to other Portfolio Marketing Professionals around the world to facilitate localization
- At least 3 years experience in product or portfolio marketing, preferably in the technology industry
31
VP, Product & Portfolio Marketing Resume Examples & Samples
- · Three plus (3+) years of experience functioning as the senior marketing executive of a corporation, global product segment or SBU. Preference will be given to candidates with significant experience and diverse roles within major, world-class organizations and subsequent experience leading the marketing function of a SaaS business during a high growth phase ($50mm to $250mm)
- Displays poise and polish; has executive presence and superior communication skills
- Operates effectively in a changing environment; has a high level of comfort with ambiguity
- Motivates and achieves results through a highly visible, transparent management style
- High integrity
- Calculated risk taker
- Exceptional listening skills
- Change agent
- Sense of humor
32
VP, Portfolio Marketing Resume Examples & Samples
- Build the go-to-market plan to support and grow the portfolio of offerings, including prioritizing and aligning target audiences, developing effective messaging and building content architecture
- Create a sales enablement plan and oversee marketing contributions to drive sales’ adoption of the portfolio
- Oversee launch planning for new offerings – including an enterprise-wide process and template – that incorporates products, solutions and services where applicable
- Oversee internal resources and external agencies tasked with creating effective content for Web sites, campaigns and sales enablement
- Provide leadership, direction and mentoring to guide the marketing staff in its day-to-day activities
- Formalize processes, measurement tools and reporting structure to support the portfolio marketing team’s goals
- Conduct routine assessments of the organization’s go to market processes and address gaps in performance
- Proven track record and experience with cloud/on-premises software with special emphasis on integration, API Management or analytics solutions
- Solid product marketing skills when dealing with technical content for non-technical audiences
- Strong leadership and influencing skills with the ability to make recommendations and decisions independently
- Must possess the ability to influence positive thinking and gain acceptance from technical, non-technical and management audiences
- 7-10 years in a senior product marketing or product management role in the software industry
33
Global HAE Portfolio Marketing Resume Examples & Samples
- Provide clear direction on tactics required to support the Brands Strategies and develop global campaigns for implementation WW
- Align with all cross-functional global stakeholders to collectively achieve the Brand Portfolio Objectives
- Work collaboratively with in house and outsource partners to research market needs and opportunities. Represent these to Senior Management and/or product teams and help to interpret data producing sound decision-making
- Oversight of agency management and partner relationships
- Ensure pull through and roll out materials to countries based on a carefully orchestrated plan to ensure that the execution is flawless across the globe
- Orphan Commercial experience is a plus
- Proven experience in professional marketing and/or brand planning
34
Portfolio Marketing Professional Resume Examples & Samples
- Understands and can articulate the business and technical value of products within the DIG portfolio and their application within key IBM initiatives
- Serves as member of one or more Product Offering Teams to ensure that new product releases have compelling business value and well-defined go-to-market plans
- Supports demand generation activities and events by developing compelling product launches, campaigns, and program activities with thought leadership materials such as client and executive presentations, articles, white papers, data sheets, videos, website communications, newsletters, and social media initiatives
- Develops compelling product positioning and messaging that differentiates IBM products in the market
- Supports sales play development and execution, driving awareness and accessibility of marketing assets to sellers
- Help sellers and other stakeholders understand and leverage marketing materials in support of sales plays and customer engagement
- Create tools and assets, including competitive battle cards, prospecting guides and ROI tools, to support sales and marketing activities, with the assistance of portfolio SMEs as needed
- Act as the marketing focal point for the client reference team and develop new client references for key focus areas
- 7+ years of enterprise software, middleware or cloud applications product marketing experience with at least 5 years of experience in a field facing role
- 7+ years knowledge and experience in data management, data warehousing, analytics, or information integration preferred
- 7+ years Effective interpersonal skills for dealing with others at all levels within the IBM organization and with prospects, customers, and partners
- 7+ years Ability to understand and present a product message in a compelling format to IBM sellers and business partners as well as to prospects and customers
- 7+ years Excellent communication skills are crucial – verbal skills (one-on-one as well as presentation skills) as well as writing skills with the ability to tailor marketing content to different audiences
- 7+ years Ability to manage multiple complex tasks, setting priorities, managing expectations, and delivering results on schedule
- 7+ years Excellent team work skills required for an environment that requires continual collaboration across organizations, roles, and geographies
35
Director of Portfolio Marketing Resume Examples & Samples
- Lead the definition of the Optum Executive Health Resources value story. Develop strategic product positioning and messaging that differentiates us in the market
- Build a product marketing plan and prioritize marketing content and sales tools that articulate and demonstrate product value to both prospects and existing clients (including ROI tools, presentations, RFP content, case studies, white papers)
- Assess competitive intelligence to aid strategic decision making and development of key messaging / positioning
- Identify points of differentiation for best positioning Optum Executive Health Resources services and adjust marketing content based on market trends and changes
- Research and quantify market opportunities for sales growth
- Execute launch plans for both new products and product enhancements
- Collaborate with segment marketing teams to identify demand generation and market awareness opportunities
- Provide product training as needed
- 7+ years of relevant industry or product marketing experience
- 5+ years of domain expertise in healthcare IT
- 5+ years of people management
- Experience in Health Care Revenue Cycle or Regulatory Compliance
36
Director, Portfolio Marketing Resume Examples & Samples
- Lead a cross-functional, virtual team to develop and drive integrated marketing plans that align to the customer buying cycle and deliver pipeline results for our Network & Security Business Units (NSBU)
- Report on results of marketing initiatives; serving as a key voice of the business across geographies
- Working cross-functionally to coordinate marketing strategy and execution across Global Go-to-Market, Enablement and Services organizations
- Source or develop assets to support marketing initiatives including thought leadership pieces, business whitepapers, presentations, infographics, webcasts, etc. to be used by field marketing teams, global marketing teams, strategic audience programs and partner marketing
- 10-15+ years solution/product marketing experience, preferably in large, fast-paced high-tech company
- Proven experience with developing content for different marketing mediums (campaigns, social media, collateral, etc.) and experience managing third party vendors
- Demonstrated ability to lead, influence and work across organizational boundaries with broad range of peers and executives
- Preferred: Experience in the virtualization, and networking and security products, solutions, and services
- 78413BR
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Senior Manager Portfolio Marketing Sddcaas Resume Examples & Samples
- Results-oriented leadership role developing integrated marketing plans that align to the customer’s buying cycle, and post-sale customer journey for usage and consumption of aaS business
- Serve as Global Marketing point representative for launches and develop marketing launch plans
- Marketing planning and execution: own all aspects of building and executing the integrated marketing plan targeted at results
- Gather and report on results on marketing led initiatives to business goals and objectives
- Source and/or develop assets to support marketing initiatives (Global, Regional and Partner) – including thought leadership assets, business level whitepapers, presentations, infographics, webcasts, etc. to be used by Regional Marketing teams, Global Marketing Functions, Strategic Audience Programs and Partner Marketing
- Engage with regional marketing and sales leaders to gather requirements and feedback to develop relevant and compelling assets and tools for our customers and channel
- Serve as Marketing liaison to Business Unit Product Marketing teams
- Attend regular team meetings
- Understand the overall BU product strategy and goals, product value propositions , competitive differentiators, and messaging framework
- Understand competitive landscape to properly position and differentiate VMware’s products/ suites/solutions
- Provide updates on Corporate and regional marketing initiatives
- Provide region and corporate marketing feedback on messaging effectiveness with customers and to ensure ongoing relevancy
- Support global contact acquisition strategies in support of BU, Global and Regional objectives
- Business-to-business (B2B) environment and high-tech aaS experience strongly preferred
- Developing content marketing programs aligned to target solution segments and/or industries with demonstrated ability to develop compelling thought leadership content and strong working knowledge of best practices in digital marketing and social media
- Proven experience with developing content for different marketing mediums (campaigns, social media, collateral, etc)
- Demonstrated ability to lead, influence and work across organizational boundaries and broad range of peers and executives
- 79517BR
38
Senior Director, Portfolio Marketing Resume Examples & Samples
- 10+ years marketing and/or communications experience
- Strong leadership and team building skills
- Ability to lead people, timelines and work in a matrix organization in compliant and professional manner
- Experience in managing quarterly budgets
- Excellent presentation, writing, power point and organizational skills
- Working knowledge of the regulatory environment
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Portfolio Marketing Specialist Resume Examples & Samples
- Understands how the Allscripts solutions portfolios align to the market segments and corporate imperatives to support the overall OSM goals
- Work with portfolio team to maintain develop sales/competitive tools and assets
- Develop and manage solution launch plans and competitive tool set
- Stays current on market dynamics and competitor activity
- Ensures solutions collateral (internal and external) is accurate and current
- Partner with Field Marketing to establish one marketing calendar for each BU (for market segment)
- Collaborates with Field Intelligence to deliver solutions messaging to the field
- Monitors and surveys competitor activity
- Engages stakeholders across the firm to ensure corporate metrics are accurate and current
- Engages Strategic Marketing to support any business intelligence and competitive intelligence collateral or tools development
- Marketing or applied science degree is preferred
- 2 to 4 of years of marketing or healthcare related experience
40
Portfolio Marketing Professional Resume Examples & Samples
- Manage naming across the IBM company for cloud adhering to the Cloud Branding Standards and working with the corporate brand team and Watson team to create a consistent simplified experience for the user
- Maintain cloud naming guidelines consistent with brand identity for IBM Cloud
- Manage department-wide budget and vendors in partnership with finance for all branding related items. Analyze budget and campaign effectiveness and make improvement recommendations
- Provide detailed reports and analysis that includes quantitative results
- Serve as brand champion, ensuring that all deliverables—whether created internally or by third party vendors—are on brand in terms of look and feel and messaging
- Liaise with internal clients to understand key requirements of each project and ensure that materials that are produced are of the highest quality, reflect corporate guidelines, ensure consistency of voice, and meet functional end to end sales needs
- Partner with in house and third party resources to manage projects from concept and development to final delivery providing guidance for messaging, copywriting, and design as necessary
- Experience with proactively developing, presenting, executing, and measure marketing strategies across brand and product with little management, to include keeping management and cross functional teams updated throughout process in a timely manner
- Experience managing marketing budgets, global programs, and outside vendors
- A history of working within fast-paced environments with changing priorities/requirements and intelligent stakeholders
- Outstanding interpersonal and cross-functional teamwork skills
- Technical undergraduate or hands-on experience a big plus
41
Portfolio Marketing Professional Resume Examples & Samples
- Project coordination / management
- Marketing and communications
- Oral and written communication skills
- Hacking and digital marketing tactics
- Social engagement techniques and principles
- Blogging and managing social channels
- Basic knowledge of simple graphics production
- Basic knowledge of using Adobe Creative Cloud
- Basic knowledge of Web interface design and coding (HTML, CSS and JavaScript)
- IBM Connections
- Custom widgets and tools
- Running digital events such as webcasts and meetups
- Performance marketing metrics and analytic tools
- Basic knowledge of Sentiment analysis
- Methodology and execution of effective marketing campaigns
- Basic knowledge of Videography and video production
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Director of Portfolio Marketing Resume Examples & Samples
- Market and Product Understanding - Deepen the understanding of the market opportunity, unmet customer needs, competitive alternatives and Optum offerings for the market category in which the product is seeking to gain market share and revenue growth
- Compelling Product Value Propositions - Develop and / or support already created differentiated and compelling value propositions for the Optum product suite that clearly articulates the unique benefits that the target audience(s) will receive for the price paid. Guide future offerings to strengthen our value proposition and expand market
- Product Go-to-market & launch strategy - Lead the development of a winning go to market strategy including an impactful market launch considering customer segment targets. Craft all marketing materials for launches, new capabilities, customer references and sales enablement tools
- Thought Leadership Approach - Establish and/or support already developed thought leadership positions in the market that differentiates the Optum offerings and reaches the priority audiences through marketing programs, events, executive speeches, influencer engagement and PR / AR
- Sustained Growth Plan - Post initial launch, execute marketing strategies that accelerate growth and ensure customer satisfaction. Keep up-to-date on business results and market changes in order to drive initiatives that improve our competitive position. Plan and maintain the budget and expenses for the product marketing and content development initiatives
- 10 years of experience in a deadline driven environment
- Experience working with products in big data analytics markets
- B2B marketing experience
- 10 years proficiency in Microsoft office suite including Word, Excel, Outlook and PowerPoint
- 10 years of experience demonstrating organization skills
- 10 years of experience in meeting or exceeding sales promotion / marketing targets
- Financial Services Experience
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Portfolio Marketing Specialist Resume Examples & Samples
- Create robust strategy for assigned solution(s) area by analyzing customer needs, industry research, market trends and competitor data to refine approaches and messaging
- Analyze and adjust marketing programs, strategy and tactics to increase effectiveness
- Create a go-to-market (GTM) strategy for best reaching our target markets, develop messaging and content to drive demand and lead generation events
- Creating messaging and content for sales and create sales tools that align with the sales process and support the sales teams in all phases of the sales cycle
- Drive and track customer engagement from awareness through purchase for new and existing solutions
- Translate marketing plans, segment priorities and messaging into effective content marketing practices that when implemented in campaigns generate and progress new sales opportunities
- Plan the launch of new offerings and manage the cross-functional implementation of the plan
- Develop and execute marketing campaigns and activities, including web, SEO/SEM, email, social media, live events, webinars and display advertising to drive visitor engagement and lead generation
- Manage creation of marketing content including white papers, case studies, videos, presentations, promotional materials, and advertisements
- Collaborate with internal and external creative, branding and print production resources as appropriate
- Help establish and maintain consistent brand image throughout product lines, promotional materials, and event messaging
- Bachelor’s degree from a four year college or university with a minimum of 5 years of experience in a marketing or communications role; or equivalent combination of education and experience
- Demonstrable experience leading and managing multimedia marketing campaigns
- Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform and motivate
- Creative writer, demonstrating the ability to effectively communicate technical topics and product details to a broad audience
- Strong interpersonal skills with ability to work in a collaborative environment
- Up-to-date with the latest trends and best practices in marketing campaign execution and measurement
- Proven expertise with marketing campaign tools, sales management and reporting including Google Analytics, HubSpot, Marketo or SalesForce or other marketing tools
- Desire and ability to work in a fast-paced, multitasking environment
- Experience in B2B, agriculture or global technology field
- Role may involve up to 15% travel
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Portfolio Marketing Industry Leader Resume Examples & Samples
- Applies deep portfolio, buyer, segment and routes-to-market expertise to architect the z Systems Industry marketing strategy and standards for client experience
- Partners across offering management, market intelligence, sales, communications and performance marketing to optimize execution and business results across key strategic target industries
- Drive execution of integrated campaigns that create new leads, progress pipeline and accelerate win rate for z Systems industry solutions; Applying performance metrics to continually improve results
- Facilitates enablement aligned to business objectives and personally applies z Systems and industry-based subject matter expertise externally in the marketplace
- Builds strategic z Systems marketing plans for target industries and applies new models of digital content practices to orchestrate the delivery of relevant client engagement experiences
- Delivers compelling POVs, differentiated messaging and leadership proof points to improve the market position and overall business results for z Systems within strategic industry verticals
- Drives design, development and placement of industry-focused "story telling" narratives and content that engages prospective industry buyer cohorts around our POV and industry solutions
- Works with select S&D industry leadership teams to properly position z Systems, build advocacy, increase brand relevance, and ultimately move market toward the z Systems platform
- Change the way the z Systems platform is a perceived and ultimately exploited in key industries; across existing and new buyer opportunities
- 4+ years demonstrable knowledge of the Enterprise Systems landscape and understanding of z Systems Cloud and DevOps capabilities
- Experience creating presentations, infographics, digital / social assets, animation scripts, blogs, brochures, newsletters, sales fliers and letters
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Director, Portfolio Marketing Campaigns Resume Examples & Samples
- Candidates must have strong field marketing and program/project management experience with at least 5 years related marketing execution experience in enterprise software. The role requires the ability to work with minimal supervision and the candidate will have complete latitude for decision influencing and making
- 5 plus years field marketing and/or sales experience
- 5 plus years of proven marketing experience in the software industry
- 5 plus years’ experience managing staff, training, and performance evaluations to develop and control sales and marketing programs
- 5 plus years’ experience designing marketing strategy/plans aligned with to go-to-market and sales priorities
- 5 plus years’ experience in lead generation, reputation, account based marketing, digital marketing, web strategies, events marketing and marketing promotion
- Ability to work and deliver to a deadline with high quality work
- Ability to travel (25 - 50 percent)
- MBA is desirable or Bachelor’s degree in Marketing or Business Administration
- Strong knowledge of the PLM market
- Deep knowledge of the Siemens PLM Software product portfolio including Simulation software
- LI-TNR
46
Portfolio Marketing Intern Resume Examples & Samples
- On track for a Bachelor's degree in Marketing or a related discipline
- Microsoft Office experience required
- Well-organized and able to multi-task
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Portfolio Marketing Professional Resume Examples & Samples
- 4+ years demonstrable knowledge of the Enterprise Systems landscape and understanding of z Systems and BlockChain capabilities
- Ability to create value propositions and key messages that translate technical features into client value
- Understand Solution Marketing, target marketing and marketing funnels
- Proven ability to interact with and influence others; solid teaming skills
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Senior Manager, Portfolio Marketing Resume Examples & Samples
- A minimum of six (6) years of experience in an Agency or Brand Marketing role for a global organization
- A minimum of two (2) years of supervisory experience
- Experience in media strategy and execution, briefing and managing agencies, in-depth familiarity with the creative process, and global portfolio marketing experience
- Ability to travel as needed (20%)
- A minimum of eight (8) years of experience in an Agency or Brand Marketing role, including experience working on a global brand portfolio
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MS Associate Director Portfolio Marketing Resume Examples & Samples
- BA/BS degree required. Advanced Degree in Marketing or Life Sciences preferred
- Minimum of 7 years of progressive experience in marketing (preferably pharmaceutical/biotech) experience required
- Knowledge expertise in the field of MS preferred
- Experience in developing innovative marketing, educational and communication platforms
- Experience in managing external partners and heath care professionals to assist in the development of strategy and tactics
- Experience in digital marketing and CRM
- Experience working with HCPs
- Excellent analytical skills, well organized, and detail oriented
- Demonstrated ability to manage several large complex projects simultaneously
- Excellent interpersonal skills, negotiation, and leadership skills
- Comfortable working in a fast pace and high expectation organization where the focus is on both what you do, and how you accomplish your goals and objectives
50
Manager Product Portfolio Marketing Resume Examples & Samples
- Develop and lead marketing plans for new and existing product initiatives - Including setting goals and objectives, product messaging, designing and executing awareness, demand generation and sales enablement activities
- Develop positioning, buyer personas and targeted messaging and value prop that differentiates Windstream's products and solutions in the market
- Conduct market sizing and targeting in collaboration with Product Management
- Manage competitive intelligence, understanding and monitoring competitor product strategies, sales strategies and technologies to inform the marketing strategy
- Develop product content strategy and collaborate with content development team and agency to create compelling, relevant differentiated content
- Accelerate inbound leads for sales through design and execute awareness tactics including a digital strategy, content syndication, analyst relations, PR, Social through collaboration with marketing stakeholders and agency resources
- In collaboration with MarTech, Events and Campaign Management teams, design and execute demand gen and event strategy, including email campaigns, direct mail, events and webinars, response and lead management, and SLAs
- Design and execute sales enablement/training and communications to demonstrate and quantify the business value of Windstream's solutions
- Support field and channel partners in sales and marketing activities to drive adoption of our products
- Measure, analyze and report on lead gen activities and SEO/SEM and other marketing KPIs in SalesForce
- BA/BS with 10+ years B2B technology product marketing and product management experience
- Demonstrated ability to build, lead and motivate a team of 3-4 product marketing leads towards the achievement of product revenue objectives
- Strong business acumen with the ability to understand and manage the dynamics of a complex organization
- Ability to build a coalition of partners across the organization (sales, product management, Ops, etc.)
- Demonstrated ability to innovate and find new ways to compete and win
- Proven experience creating marketing plans encompassing customer research, competitive analysis, messaging, awareness, demand gen and sales enablement
- Experience initiating and driving a range of GTM programs – including webinars, tradeshows, SEM/SEO, social, sales collateral
- Highly motivated, results-driven with ability to create excitement internally and externally for your products and Windstream
- Team player who enjoys working across functions and at all levels of the company
- Fast-paced, high growth environment where you can make an immediate impact on sales and product GTM strategy
- Previous experience managing external agencies
- Extremely organized, attentive and team-oriented with a strong sense of accountability
- Lead generation, lead nurture, marketing automation
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Senior Manager Portfolio Marketing Resume Examples & Samples
- Develop outside-in, customer centric messaging and value propositions for IHS Markit products and solutions in order to drive pipeline and revenue
- Enable the sales team with the right messaging, content and sales tools to effectively educate and build preference for IHS Markit products and solutions
- Become an expert in the Chemical personas and craft messaging, content and collateral that compels that persona to take action on IHS Markit solutions. Develop targeted audience-based communications based on functional, buyer and influencer personas
- Build & Manage demand generation/event campaign(s) including orchestrating execution across marketing's functional areas and sales teams
- Build modern marketing assets and techniques to enable our audience to more easily find, understand and share our key messages
- Participate in the development of marketing plans with business line leaders, sales leaders and the various marketing leaders that will serve as the focal point for driving demand and revenue
- Work closely with Product Management/Owners to plan and execute new product launches
- Maintain a very healthy and active digital presence for the IHS Markit solution portfolio through websites, thought leadership articles, curated content and social activity
- Work with the other parts of the marketing team to develop strategic messaging at industry and/or corporate sponsored events and conferences
- Minimum of 10 years of marketing experience articulating a customer centric value proposition through various channels (field sales, marketing, events, etc.) in order to increase demand, pipeline and revenue
- Experience in marketing / business development role that primarily targeted the chemical industry is a plus
- Ability to work as an effective leader who is open and transparent with decisions and can develop working relationships needed to accomplish organizational goals
- Experience working in cross functional teams
- Experience integrating acquisitions and rationalizing the positioning of complementary products
- Demonstrated ability to operate in a fast paced environment, balancing both strategic and tactical responsibilities, with geographically distant stakeholders
- Strong marketing analysis, project management, marketing communications and strategic planning skills
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Director of Portfolio Marketing Resume Examples & Samples
- Create a portfolio/vision story and supporting campaign that compels new and old buyers to open doors
- Develop and bring to market compelling new solutions
- Develop solution marketing campaigns that move buyers through their journeys (Challenger or Use Case methodology are preferred)
- Train our sales team on how to sell our portfolio and solutions
- Develop sales tools that support the selling process
- Be the expert on our competition and how to crush them
- Be an evangelist for our portfolio and solutions
53
Portfolio Marketing Professional Resume Examples & Samples
- Work with the Sales Enablement team to develop the sales enablement strategy and plan
- At least 7-9 years’ experience in portfolio or product marketing of enterprise software and technology offerings
- Experience driving awareness through multiple owned, earned, and paid channels
- Strong overall understanding of the key areas of marketing
- Proven track record of working independently
- Team collaboration - Must enjoy collaborating with a team and both leading and participating in projects
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VP, Portfolio Marketing Resume Examples & Samples
- Proven track record in developing highly effective sales materials and marketing materials
- Advanced product marketing experience in telecom/software/hardware technology industries
- Understanding of key market trends and customer dynamics
- Ability to easily distill highly technical concepts into marketing messaging, vehicles and campaigns that are accessible, easily understood and creative
- Exceptional leadership skills and proven ability to attract, develop and coach superior talent
- Excellent oral and written communication skills (internal and external) and strong public speaking skills. Good listener capable of drawing on best ideas from a diverse group
- Demonstrated ability to build strong working relationships across multiple departments, matrix manage, and manage across geographies
- You will receive notification of your successful application
- Successful applicants will be contacted by Talent Acquisition for an initial discussion
- If suitable you will be considered for the short list and our formal interview process
55
Director of Portfolio Marketing Resume Examples & Samples
- Thought Leadership Approach - Establish and / or support already developed thought leadership positions in the market that differentiates the Optum offerings and reaches the priority audiences through marketing programs, events, executive speeches, influencer engagement and PR / AR
- Sustained Growth Plan - Post initial launch, execute marketing strategies that accelerate growth and ensure customer satisfaction. Keep up - to - date on business results and market changes in order to drive initiatives that improve our competitive position. Plan and maintain the budget and expenses for the product marketing and content development initiatives
- Experience working with products in big data analytics markets in healthcare
56
Portfolio Marketing Professional for The Weather Company Resume Examples & Samples
- Apply deep portfolio, buyer, segment and routes-to-market expertise to develop the end-to-end marketing strategy and the standards for client experience
- Partner with the Industry and Channel Marketing along with regional sales teams to continuously optimize marketing execution and business results
- Deliver unique/compelling point of views (POVs), strategic messaging and leadership proof points improving the portfolio's market position, competitive advantage and business results
- Apply deep buyer behavior expertise to orchestrate and manage the delivery of an exceptional client engagement experience end-to-end encompassing buyer journey, content narrative and syndication design
- Translate industry marketing plans, segment priorities and messaging into effective content marketing practices that when implemented in campaigns generate & progress new sales opportunities
- Oversee tactical execution of a content plan, which will include, but is not limited to messaging, product demos, presentations, brochures & one-pagers, proposal pages, as well as campaign content and messaging
- Build strong relationship with IBM internal stakeholders (e.g., sales) to not only seek regular feedback on the performance of the programs but also to stay close the needs of the specific industry segments
- Have direct communication with Marketing and Offering Management Senior Leadership (VPs) to discuss ways to improve marketing performance and contribute more effectively to the business priorities
- At least 10 years’ experience in product marketing, digital marketing, product management or product strategy roles
- Must have strong experience around digital marketing and content creation
- Strong working knowledge of and sizeable experience with worldwide marketing
- Demonstrated experience in ability to collaborate with agencies on content and messaging along with the performance marketing and local sales and service teams
- Demonstrated ability to apply both marketing expertise and market knowledge to Weather, quickly learning the business priorities, growth plans, and key market, resulting in the definition and execution of effective segment marketing strategies
- Must be able to advise stakeholders to develop a common view of client needs
57
Portfolio Marketing Director Resume Examples & Samples
- 10 + years industry sales and marketing experience
- Must have working knowledge of Computer Software i.e.: Microsoft Office and excellent Excel / Power Point skills are a must
- Able to communicate effectively both written and verbal
- Working knowledge of Finance and accounting practices
- Continual learning of SWS structure, processes and I.T.programs
- Ability to multi task, Work on several initiatives and meet deadlines
- Prior personnel management experience
- Programming and Price Structure experience
- Prior budgetary and Fiscal oversight responsibilities
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Manager, Tenured Portfolio Marketing Resume Examples & Samples
- Drive & evolve a program of customer treatments & triggers to drive more card spend and retention by contacting customers at the right moment, at the right time and the right way
- Collaborate with the Decision Science & Insights (DS&I), Relationship Management, Servicing, Product, Risk and Consumer teams, to deliver a seamless program of triggers & treatments to tenured customers to drive portfolio growth
- Extend the program to new channels (tele-vendor, offline and online servicing) to drive greater reach, efficiency & impact
- Drive innovation by piloting new treatments to drive greater customer loyalty and more spend
- Lead, direct and manage a direct report
- Experience and strength in driving results with a focus on commercial outcomes with demonstrated results. Having the confidence and experience to quickly assess data to establish key actions to deliver successful outcomes is key
- Exemplary influencing skills to gain buy-in from stakeholders, resolve conflict and successfully drive change, with a high EQ and hunger to solve challenges and uncover new opportunities
- A passion and curiosity for customers (external and internal) – with a natural ability to build strong relationships and understand customer needs to drive successful win-win outcomes
- Demonstrates a “growth mindset”- be fable to thrive when faced with challenges and feedback, can proactively solve problems and is willing to pivot / adapt quickly in the face of change
- Campaign and agency management experience considered an advantage, though not essential
- Leading a telesales team and driving results in a B2B environmentconsidered an advantage, though not essential
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Portfolio Marketing Professional Resume Examples & Samples
- Minimum 5 years of experience in a product marketing or portfolio marketing role
- Bachelor’s Degree in Marketing or related technical field
- Familiarity with Cloud Platforms and IBM related offerings
- Demonstrated ability to shape and drive strategic marketing plans that span the whole marketing mix from raising awareness through developing pipeline, to driving customer loyalty strategies
- Strong facilitation and collaboration skills to unite and orchestrate cross-functional teams
- Proven ability to think “outside-in” with deep understanding of buyer personas. Represent buyers’ wants and needs to internal stakeholders, ensuring that the voice of IBM Cloud resonates with target buyers through all marketing activities
- Extremely strong communication skills – verbal and written - and the ability to improvise when necessary
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Srconsult, Portfolio Marketing Resume Examples & Samples
- Enable sales and marketing organizations to tell a compelling portfolio level story across high end arrays, mid-range systems and software-defined storage offerings
- Creation of compelling portfolio level messaging and value proposition working with product marketing managers across the organization
- Identifying opportunities in our go-to-market (across campaigns, events, tradeshows, sales forums etc.) to communicate a portfolio level value proposition
- Partner with corporate marketing to influence organizational portfolio stories across the broader family of strategically aligned business under the Dell Technologies
- Support Storage Specialist Sales team with customer facing portfolio level content and collateral
- Provide direction to cross functional teams on portfolio messaging. Own messaging for all portfolio communications including campaigns, internal communications and external communications
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Portfolio Marketing Professional Resume Examples & Samples
- At least 7-9 years’ experience in Portfolio or Product Marketing of enterprise software and technology offerings
- Be technical – experience with the data and analytics market
- Proven a track record of working independently
- Proving ability lead high performance teams
