Brand Marketing Resume Samples

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E Kessler

Ellis

Kessler

3041 Joy Land

New York

+1 (555) 750 3825

3041 Joy Land

New York

Phone

p +1 (555) 750 3825

Experience Experience

New York, NY

Brand Marketing Intern

New York, NY

Larkin LLC

New York, NY

Brand Marketing Intern

Working on product launches to deliver marketing materials to sales team
Coordinating photography shoots & image management
Writing and content development for videos & press releases
Supporting the development of client proposals and media materials: plans, presentations, reports, communications documents
Supporting the development and implementation of innovative and integrated content-based solutions
Working on promotions such as direct mailers, couponing, demo flyers, sweepstakes and in-club events that support major vendor’s initiatives
Providing proactive media counsel, creative recommendations and managing strategic partnerships

Chicago, IL

Brand Marketing Specialist

Chicago, IL

Hirthe, Bednar and Jakubowski

Chicago, IL

Brand Marketing Specialist

Working with Manager, develop briefs and assist with the execution of the project from concept through to completion
Assists manager in working with the creative development of OCEAN-related marketing communications and collateral
Develop and manage relationships with online bloggers and content providers in the home, fashion, and lifestyle categories
Assists manager with the development of marketing communications to lead generation partnerships and promotions
Create, select, prepare and manage the roll-out of content for digital media across all platforms (e.g. online, Facebook, twitter, Instagram)
Assisting in the development and execution of the annual marketing plans
Project manage corporate brand building events from start to finish, including aligning teams and managing multiple work streams

present

Detroit, MI

Brand Marketing Director

Detroit, MI

Schaefer-Abbott

present

Detroit, MI

Brand Marketing Director

present

Establish brand programs on a continent and country level to drive brand awareness
Develop Integrated marketing strategies and manage the execution of brand marketing activities for Asia Pacific
Liaise with global office on brand positioning and localization of the programs
Work with teams (Digital, Revenue, Loyalty) to drive the programs
Provide strong brand guidance to the marketing team on property level
Conduct brand marketing training
Work with external agencies to make sure all the brand communications are executed effectively

Education Education

Bachelor’s Degree in Marketing

University of Delaware

Bachelor’s Degree in Marketing

Skills Skills

Passion for online marketing, demonstrated through up-to-date knowledge of the latest trends
Strong project management skills
Strong communication, copywriting and editing skills
Ability to thrive in a fast-paced, entrepreneurial environment
2+ years Marketing (client-side or agency-side) experience
Organization, prioritization & multi-tasking
Experience working with social listening platforms
Proactive, eager and energetic
MS Office Suite – Advanced User
Wordpress CMS experience

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VP, Brand Marketing Resume Examples & Samples

Develop overall marketing brand strategy for all business day shows and network initiatives
Conceptualize and execute high impact, multi-platform campaigns, collaborating with various internal/external partners to deliver best-in-category creative
Successfully partner with Vice President of Creative Services and on-air promo team to create on-air/off-air marketing elements
Develop strong relationships across the organization, especially with news leadership team and executive producers to gain consensus on strategic direction and on all deliverables
Drive revenue and sponsorship opportunities for all business day and ad sales marketing initiatives
Increase business day loyalty, implementing strategic plans to extend time spent viewing, while driving reach
Collaborate with CNBC Digital leadership to help drive and support the network’s cross-platform products
Manage a diverse workload, utilizing various creative resources, while maintaining a consistent brand message across all initiatives
Interpret customer research/trends and translate into actionable strategic plans that can achieve stated business goals
Support Senior Vice President of Marketing on all relevant priorities
Minimum 10 years of marketing experience in brand management
Must be willing to work in Englewood Cliffs, NJ
It is the policy of NBCUniversal and NBCUniversal's affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status or other characteristics protected by law
Experience in the entertainment/media industry
Innovative creative thinker with a passion for business news and the media industry
Strong analytical, interpersonal, and communication skills
Outstanding presentation skills
Ability to multi-task and work effectively in a fast-paced, dynamic, growth-oriented environment

VP, Brand Marketing & Activation Resume Examples & Samples

Oversee off-channel marketing for the Spike brand and TV content including paid media, events & promotions, buzz media opportunities and promotional/media partnerships
Develop strategic, innovative and creative launch and lifecycle marketing plans for key shows, events and products
Work daily with Brand Marketing Operations team Prioritize launch and lifecycle management calendars, identify key assets and deliverables and establish efficient workflow across disciplines deploying both on and off owned platforms
Oversee Branded event activations
Manage relationship with key media agencies and special event companies
Actively collaborate on a daily basis with Programming/Multi-Platform, Development, Brand Creative, Digital and Social teams to drive ratings and traffic and optimize lifecycle marketing for all key priorities and innitiatives
Establish strong relationships with key Talent, Producers, Agents and Managers
Support efforts of Sales, Integrated Marketing, and Viacom Content Distribution/Partner Marketing Group, including development of ad sales promotions and events to engage buyers and clients with Spike
Work closely with SPIKE digital and Business development to drive DTO, TVE/APP, and other new initiatives
Manage and develop a best in class Brand Marketing Team with active goal setting and decisive leadership
Bachelor's Degree with a minimum of 10-15 years of relevant experience in Marketing and/or Media Planning
Experience in a Marketing leadership role in a media company, agency or client-side – ideally with brand(s) targeting General Entertainment audiences and audiences with shifting usage patterns
Extensive knowledge of the marketing landscape, with deep experience in digital marketing; insight into shifting media consumption behaviors and how to fully identify/create opportunities
Understanding of Earned media strategy and a vision for the paid/earned media ecosystem for entertainment is a MUST
Understanding of, and an ability to be flexible and adaptive to, the ever-changing and competitive media/entertainment landscape
A track record of success developing creative and innovative marketing plans
A proven success record for cross discipline collaboration
Excellent communication skills is critical with a penchant for being able to “sell the idea” and present precisely and thoughtfully to senior executive stakeholders
Unparalleled ability to mine and use data to drive marketing decisions
Exceptional managerial skills; able to effectively lead a team and collaborate with internal and external agencies
Understanding and comprehension of financial/budget processes
A fundamental appreciation of SPIKE’s creative and brand sensibilities

Manager, Email & Brand Marketing Resume Examples & Samples

Develop and optimize email contact strategy, retention and reactivation strategies
Manage budgets with P&L responsibilities, schedules, creative strategy and analytics
Develop and recommend testing and traffic drivers strategies, with clear objectives and measures of success
Strong presenter with strong communication skills and ability to confidently discuss results with all levels of the organization
Provide insights, key learnings and recommendations on current and future CRM programs
Responsible for execution of email campaigns from start to finish including requesting creative assets, delivering files to multiple vendors, managing list processing and scheduling, as well as testing
Work on multiple, concurrent projects requiring interaction with all levels of the organization
Run reporting and analytics to understand performance and identify trends to make recommendations for improvements
5+ years of experience in Email Marketing
Proven leadership experience in managing multiple functions
CRM marketing development and implementation experience
Ability to both think strategically and drive detail-oriented execution with excellence
Proven track record in business planning, budgeting and forecasting
Ability to model complex business questions and issues
Technical skill proficiency in Microsoft Excel including advanced functions
Technical skill proficiency in Microsoft Word and PowerPoint for presentations
Strategic, analytical and creative thinker
Knowledge of email deployment tool, MSI, HTML, Omniture is a plus

Brand Marketing Specialist Resume Examples & Samples

To draft seasonal Marketing calendars for MEA region incl budget and category split
Support creation and coordinate all brand marketing activities on local level
Drive alignment and integration of marketing concepts and initiatives with product assortment and launch calendar
Support media planning, including agency briefing and campaign tracking
Plan, prepare and execute the PR roll-out plan, liaise with media and agencies
Plan, coordinate and execute promotions and trade/in-store events for customers/consumers
Create, select, prepare and manage the roll-out of content for digital media across all platforms (e.g. online, Facebook, twitter, Instagram)
Execute internal communication protocol (newsletter, marketing updates etc)
Provide required material for all marketing events incl. trade fairs, sales and marketing meetings, showrooms etc
To propose and implement above- and below-the-line marketing activities for maximum leverage of Fitness Marketing partners
To ensure compliance with relevant policies of the Group Policy Manual
Cost center budget
Advanced knowledge of MS Office, especially Outlook, Excel and PowerPoint
Arabic and/or French a plus
Strong interpersonal skills for successful liaison / interaction with internal interfaces (sales/marketing) and agencies
Excellent planning and organizing skills
University degree in business, ideally with marketing and sales focus
Functional: > 3 years work experience in brand marketing and/or PR
Industry: consumer driven, ideally sports or fashion
Exposure: regional experience preferred

Director of Product & Brand Marketing Resume Examples & Samples

Lead G/O Digital sales enablement material, resource development and execution
Own G/O Digital product and solution strategy sales training
Ownership of G/O Digital National website plan narrative, solution set, product solutions’ communications, positioning, narrative – tools, resources
Lead G/O Digital product and solution strategy sales tool development (Website, demos, other assets to reinforce product, solution and team differentiation, uniqueness)
Build competitive product and category analysis
Develop a partner marketing strategy, communications, sales development & product/solution development (AOL, Yahoo, Google, FB)
Support G/O Digital Brand development and positioning
Build an approach to sales and marketing process development
Direct Co-marketing planning, strategy, execution to drive awareness and thought leadership; partnering with PR and content team
10 to 15 years of marketing experience. Experience working closely with sales organizations is required. Success within forward thinking B2B marketing roles is required, startup, retail, cpg, digital marketing experience is ideal
Passion for digital marketing, innovation and start-up culture
Thrive in fast-paced environments, flexible and able to roll with changing scenarios
A change agent, who sees ambiguity as an opportunity as opposed to a hurdle, thrives on challenging yourself to push beyond conventional thinking
A problem solver that make things happen and works well with others to build constructive and effective relationships
Seeks initiative, volunteers readily, and undertakes self-development activities
Seeks increased responsibilities, and take independent actions and calculated risks
Detail-oriented; someone who rolls up their sleeves and gets the job done
An intellectual curiosity to surface insights and implications and use this knowledge to think creatively about solutions
Calm, collaborative and driven demeanor, sees mentoring and collaboration as a key skillset; you’re passionate, not dramatic
Cooperative Teamwork - Builds supportive relationships within a team, based on trust and respect. Requires listening to others, adapting to other people's different work styles and focuses on shared goals. Willing to challenge others and accepts challenges as a way of getting the best results for the team
Flexibility - Responds well to change. Positive attitude toward change and a readiness to adapt when presented with new information, new situations or shifting priorities
Initiative - Constantly looks for things to do. Self-confident and proactive; generates activity for themselves rather than waiting for instruction. Prepared to take risks if potential benefit in results
Innovation - Turns creative ideas into original solutions. Produces new or different approaches in current situations and enables creativity in others. Involved in generating ideas and seeing them through to implementation

Manager, Global Brand Marketing Resume Examples & Samples

Function as part of the catalogue marketing team & lead the development, strategy & profitable launch of all assigned titles/ franchises & to grow/ exploit back catalogue library via effective catalogue initiatives
Implement, execute & manage appropriate lifecycle strategies for catalogue titles, including recommending pricing strategies, inclusions of new technologies etc
Identify, green-light and manage catalogue Blu-ray release schedule
Review & approve Opco marketing plans
Set international marketing budgets for all titles & campaigns, as well as monitoring OpCo performance
Maintain strong working relationships with Marketing departments & Opcos as well as effectively managing stakeholders
Provide Opco support/ assistance via regular communication, adding value, & showcasing product at all relevant opportunities (eg Sales & Marketing conferences) & sharing of internal Best Practice
Execute full marketing mix, including above/below the line, any special packaging & management of 3rd party promotional partners
Work closely with the international sales team to ensure that appropriate trade strategies/ sales materials produced
Ensure ongoing self-development, based on coaching relationship with Director/Senior Vice President
Minimum 3+ years of consumer marketing experience with a demonstrated ability to proactively lead initiatives to make a positive difference at a consumer-centric organization; ideally some experience at an international level
Exceptional communicator with the ability to build relationships and influence teams
Results-driven professional with experience in Brand Marketing/Consumer Packaged Goods
Self-starter capable of establishing clear priorities and managing multiple demands for time and resources
Strategic thinking and analytical abilities
Strong project planning and organizational skills
Comprehensive problem-solving abilities
Ability to understand and question financial reports

Director, Global Brand Marketing Resume Examples & Samples

Create Global release strategy for the New Release Titles business delivering bottom line studio profit
Collaborate with local marketing teams to develop key strategies and influence plans to ensure each titles profit is maximized
Utilize consumer insights to develop successful product offerings to create efficient and effective marketing plans
Develop strategy for creative materials – Packaging, TV, Print, Online, etc
Set financial targets & pricing by title in collaboration with OpCos, VP, and Finance
Review and approve Op-Co marketing plans for assigned titles
Collaborate with internal cross-functional departments (including Creative, Online, Publicity and Content)
Provide input to marketing research activities
Establish and manage relationships with other NBCU divisions
Support and present at Marketing conferences, quarterly meetings and MD conferences
Maintain strong working relationships with International departments and Operating Companies, identifying and exploiting synergies
Check rights
Share best practice
Ensure ongoing self-development, based on coaching relationship with Vice President
Undertake all other tasks as allocated by the VP, New Release
Minimum 6+ years progressive marketing background
Extensive marketing experience, including experience in a multinational company and ideally some experience at an international level
Strong strategic, creative and analytical skills
Experience turning consumer insights into actionable consumer strategies
Thrives in a fast-paced, demanding work environment
Self-starter capable of establishing clear priorities, suggesting process improvements and managing multiple demands for time and resources
Experience in developing creative marketing materials – Packaging TV, Print, Online
Proven track record of developing and managing budgets

Manager, Global Brand Marketing Resume Examples & Samples

Create Global release strategy for the TV business delivering bottom line studio profit
Produce and distribute marketing guidelines for assigned titles
Develop creative materials – Packaging, TV, Print, Online, etc
Set financial targets & pricing by title in collaboration with Op-Co’s, VP, and Finance
Collaborate with internal cross-functional departments (including Creative, Digital, Publicity and Content)
Own milestones, critical path and central marketing budget
Define product configurations in collaboration with operations to maximize profitability
Analyze international title performance, and drive actions to ensure financial goals achieved
Maintain strong working relationships with Global departments and Operating Companies, identify and exploit synergies
Check rights as necessary
Undertake all other tasks as allocated by the Director/SVP

Manager, Global Brand Marketing Resume Examples & Samples

Oversee all planning and execution of the marketing plans
Collaborate with cross-functional partners such as Marketing Services, Sales, Finance, Legal, and Operations; synergy partners such as the divisions within NBC Universal and external promotional partners in order to maximize the sales potential of each release
Responsible for developing global marketing strategies and plans to meet Universal’s financial objectives for the home entertainment category
Monitors activities of competitors and industry trends on an ongoing basis; recommends and initiates strategy to maximize market opportunities
Develop and implement title-specific marketing plans including: target market, street date, communication strategy, pricing, volume, research, promotions and trade marketing plan
Collaborates with all internal and external partners to maximize all marketing opportunities and ensure successful execution
Ensure ongoing self-development, based on coaching relationship with Director/Vice President
Undertake all other tasks as allocated by the Director/VP
Self-starter capable of establishing clear priorities, suggesting process improvements, and managing multiple demands for time and resources

Director, Global Brand Marketing Resume Examples & Samples

Manage the catalog marketing team & lead the development, strategy & profitable launch of all assigned titles/ franchises & to grow/ exploit back catalog library via effective catalog initiatives
Ensure implementation, execution & manage appropriate lifecycle strategies for catalog titles, including recommending pricing strategies, inclusions of new technologies, etc
Manage Creative development process directly with external vendors
Set & track revenue targets (with Finance) by Opco to ensure performance exceeds target
Produce, gain approval & distribute marketing guidelines for assigned titles & relevant campaigns and support Opcos in devising their release strategies
Set international marketing budgets for all titles & campaigns, as well as monitor OpCo performance
Leverage full marketing mix, including above/below the line, any special packaging & management of 3rd party promotional partners
Utilize consumer insights to gain a better understanding of the external marketplace & identify product trends
Work closely with the sales team in all OPCOS to ensure that appropriate trade strategies/ sales materials produced
Collaborate with all relevant internal departments including International New Media and Worldwide Consumer Products
Ensure ongoing self-development, based on coaching relationship with Senior Vice President
Undertake all other tasks as allocated by the Senior Vice President
Minimum 6+ years progressive Marketing experience
Substantial marketing experience, including experience in a multinational company and ideally some experience at an international level
Experience in developing creative marketing materials – Packaging, TV, Print, Online

Manager, Global Brand Marketing Resume Examples & Samples

Key point of contact for all marketing activities for the 25 International Territories (50 Countries)
Review and approve Marketing plans and forecast numbers on key titles, catalog, library activities and specific projects; liaise with HQ Finance, Marketing and Legal where appropriate
Manage & approve promotions in the Licensee Management System (LMS)
Manage publicity opportunities for the Licensees
Collate from marketing and all areas of the business, news and content information to be sent out in the Weekly Distribution Partners email/briefing document
Ensure Licensees attend the monthly NR WebEx calls (run by central marketing)
Source and approve artwork requests for both Licensees and Deep Library
Manage the Licensees Release Date Tracker and liaise with NBCU TV and New Media teams on any queries
Liaise with key relationship stakeholders for the Licensee Team located in Universal City, London, and Singapore
Minimum 3+ years of consumer marketing experience consumer-centric organization; experience at an international level preferred
Self-starter capable of establishing clear priorities, suggesting process improvements, and managing multiple demands for time & resources

Senior Associate, Brand Marketing Team , NY Resume Examples & Samples

Responsibilities include but not limited to
Research and competitive insights on content marketing vendors and capabilities to foster understanding around strategic partnerships
Ability to develop new relationships with content developers including production companies, technology companies and audience targeting firms to create firm-wide capabilities
Collect, create and manage requirements around key areas within content creation and distribution, including personalization and distribution
Work with peers to ensure we are building governance over standards for content to ensure reusability across the enterprise
Partner with marketing and technology teams to ensure that our Newsroom capabilities aligns and integrates with various publishing tools for Chase owned and paid media channels
Work across the JPMC organization to create and foster capabilities that will mature our approach to content publishing
Be an advocate to identify content for key programs to recycle across multiple existing and evolving distribution platforms (web, social, mobile etc)
Participate in various content creation work streams including working closely with external agencies/partners/content creators to properly understand how technology solutions can create efficiencies
Redefine considerations to better distribute into new channels through syndication, custom creation and license agreements with existing media partners
Provide perspective and assert a view point towards refined digital experiences and ensure proper oversight over customer experience
Work under tight deadlines and be self-directed in prioritizing efforts across a diverse workload in a fast paced and demanding environment
Manage ongoing budgets for large projects through buy in from Senior Management to allocation into diverse platforms
Partner with various internal stakeholders across JPMC including legal and compliance to ensure proper approvals and establish formal processes
Implement best practices to develop efficiencies and scale content marketing programs in a mature, controlled fashion
Manage formal communication plan for Newsroom capability across multi Lines of Business and numerous stakeholders
7+ years in Product management or business development preferred
4 + years in content focused team, preferably working for leading companies at national/global scale in multi-brand or publisher
Media/Publisher experience strongly preferred with distribution experience that can be detailed or demonstrated
Ability to demonstrate requirement documentation skills, and need to take a position on capabilities
Experience with digital responsibilities within a consumer experience a plus
Proven history of driving solutions to meet business goals
Superb communication and writing skills
Experience with and knowledge of other digital channels including; affiliate, email, mobile, social, video and display

Administrative Assistant, Brand Marketing Resume Examples & Samples

Provide administrative support (phones, scheduling, travel, expenses, meeting arrangements) to department as needed
Ensure accurate and timely processing of departmental invoices
Organize and maintain department content and deliverables
Send out packages to clients when requested
Conduct research on companies to determine key marketing activities
Compile metrics on campaign performance in an effort to evaluate findings
Develop content for any one pagers on artists as requested
Assist in the creation of presentations, decks, and other pitch materials
Prior experience at an advertising, music company, or media agency preferred
Strong follow-up skills with the ability to juggle multiple priorities
Results oriented
Willingness to learn and develop
Strong knowledge of PowerPoint, Excel, Word and Outlook
Business minded individual with ability to quickly develop rapport with internal and external contacts
Sharp creative instincts
Strong passion for music

Director, Analytics & Brand Marketing Resume Examples & Samples

Measure, report, and analyze all key performance indicators partnering with external and internal research teams across marketing initiatives including TV, web, mobile, app campaigns, CRM, Social, and other key channels to support marketing and digital strategies--both paid and earned
Support strategic marketing initiatives with data insights across the complete customer lifecycle including acquisition, retention, engagement, lifetime value, advocacy
Analyze all media planning recommendations as provided by our agencies and provide strong guidance and feedback
Work daily with the marketing social and digital teams to maximize impact and evolve campaigns
Create an efficient analysis process that allow for marketing efforts to remain nimble throughout their lifecycle and partner closely with the teams that deploy the efforts cross platform to generate consistent results and audience growth/engagement
Define target cost per acquisition and customer lifetime value
Assist in improving targeting across all marketing related communications and help define KPI for each initiative
Analyze marketing campaign attribution and the impact of marketing initiatives on both online and offline user/viewer behavior
Be able to provide insight to maximize budgets with hyper targeted campaigns and approaches
Provide forward looking predictive modeling and evaluation of new marketing programs and initiatives
Provide analytics support to cross-functional teams for all marketing analytics related requests
Define business requirements for additional analytics tagging on the site
Evaluate existing reporting and analysis tools, processes, and data sources to identify opportunities for enhancement and future investment
Monitor industry best practices and provide recommendations for new analytics platforms especially in terms of digital asset tracking and social listening
Partner with internal research department to identify efficiencies, define our audience and help grow our marketing impact based on their ratings research and qualitative and quantitative deep demo/audience research
Bachelor’s degree required, MBA a plus. Advance degree in research, marketing, media, statistics or equivalent level of experience is highly desirable
8-10+ years work experience in a marketing analytics role
Experience analyzing multiplatform marketing metrics
Strong experience as part of a Media Planning team
Experience in lifecycle management and the relationship between paid and earned media as it relates to driving ratings and traffic
Experience with launching and maintaining multiplatform content franchises, apps, and other entertainment related products
Experienced advisor for SEM tactics
Experience with web mobile and social analytics tools (i.e. Google Analytics, Omniture SiteCatalyst, social guide, etc) and/or dating mining/statistics software (SAS a plus)
Experience working cross functionally and interacting with internal groups and partners at all levels
Excellent communication, teamwork and relationship building skills
Excellent analytical and problem solving skills and attention to detail

VP, Brand Marketing & Advertising Resume Examples & Samples

Works with CMO to build out the marketing plan that supports MLB’s entire business
Serves as the primary liaison to the marketing agency overseeing all work flow, assignments, legal contracts/agreements as well as overseeing budgets
Oversees event execution for Club promotional/cause marketing days (Jackie Robinson Day, Mother’s Day, Father’s Day, Roberto Clemente Day, etc)
Manage advertising programs for all community efforts including Boys & Girls Clubs of America, Reviving Baseball in Inner Cities (RBI) and Partnership for a Drug Free America
Oversee all marketing and advertising for T-Mobile All-Star Fanfest and All-Star Week media and advertising
Direct Club best practices marketing meetings/calls to serve as a repository for industry information and best practices for marketing and advertising
Oversight of World Baseball Classic agency relationship and advertising materials
Work with CMO on youth and Hispanic marketing efforts
Lead advertising and marketing team, ensure their growth and development as part of the Advertising & Marketing team
Performs related administrative duties as required

Head of Brand Marketing, Popsugar Resume Examples & Samples

Brand Strategy and Stewardship: Articulate and continually refine brand strategy as appropriate. Help develop the brand’s messaging platform, visual identity, and voice. Provide guidance across POPSUGAR and POPSUGAR Must Have to ensure consistent execution against the brand strategy
Brand Campaigns: Help lead end-to-end campaign management from strategy to concept to execution to reporting of results, in collaboration with external agency partners and internal teams
Integrated Campaigns: Lead ideation, cross-functional alignment, and execution of all integrated campaigns within marketing and in collaboration with editorial, business development, sales, and engineering teams
Social Media: Provide thought-leadership, and oversee execution of social media efforts as extension of brand content strategy
Brand Partnerships: Identify partners, develop concepts, and execute on-brand partnership initiatives to achieve our brand objectives in collaboration with sales and BD teams. Initiatives may include collaborations with brands and influencers on specialty Must Have boxes to comarketing efforts with strategic partners
Consumer Insights: Develop and execute plans for gathering critical consumer insights to help guide the strategy and execution of marketing initiatives. Provide ongoing benchmarking and tracking of brand health metrics. Hold an in-depth understanding of the core consumer and target segments. Facilitate focus groups and user interviews, execute surveys as required, and evangelize insights across the organization to inform all acquisition and retention efforts
Team Leadership: Mentor and manage a team of two
Candidate Profile: The successful candidate is a seasoned brand marketer who will bring a history of successful experience building innovative and breakthrough brands in publishing/digital media and consumer lifestyle technology. An emphasis on women’s content is a plus. S/he will have deep experience developing and implementing a strong creative vision and differentiated position for a high-profile brand that resulted in a significant lift in the brand’s awareness/equity and growth for the business. S/he will be comfortable in a “roll-up-your-sleeves” environment and also understand how to create best-in-class campaigns that encompass new and traditional media channels. Last but not least, s/he will bring a personal level of passion for digital media and commerce, have a hunger for being on the forefront of what’s next, and infect those s/he touches with an authentic enthusiasm for creativity and innovation
Strategic Thinking: Expert in developing brand strategies based on consumer insights. Has good sense for what moves the needle and can develop sound testing plan and investment recommendations based on hypotheses. Able to help prioritize efforts and guide team(s) to spend appropriate resources based on expected ROI. Good balance of left- and right-brain thinking
Story-Telling: Easily conceptualizes brand/campaign “stories” and is able to translate these stories into compelling marketing programs. Successfully articulates vision and leads cross-functional teams and external partners to execute
Innovation and Creativity: Innovative and creative thinker, known for developing new ways to build brands and market and sell products. Passionate about brand building, digital media, and commerce landscape. Continuously seeking, trying, and testing new ways to communicate brands, engage customers, and bring “heat on the brand.” Has a discerning eye for excellent creative
Leadership: Strong communication skills to influence others, articulate a point of view, and set direction. Operates equally effectively in formal and informal settings. Able to engage others through his/her enthusiasm and excitement about the brand and business. Communicates passion, energy, and intensity. Builds and sustains excellent internal and external relationships at multiple levels. Is a natural leader who is also willing to listen and partner. Leads by influence and not just authority. Builds a high performing team. Has high emotional intelligence. Conveys a sense of passion and drives issues to closure
Consumer Research: Solid grasp of trends and industry topics as they relate to marketing and digital media, across POPSUGAR’s varied content; ability to quickly translate these trends into relevant positioning and programs. Competent and experienced in designing and executing consumer research studies, including focus groups, surveys, 1:1 interviews, etc. Communicates results broadly and interprets key insights into actionable plans
Agency/Vendor Management: Ability to effectively manage external agencies/vendors is critical. Must understand how to track and audit agency/vendor performance and provide guidance for maximum performance and ROI
Experience: 10+ years of relevant brand management experience including strategy, brand building, creative development. Experience in publishing/digital media with emphasis on women’s content is a plus
Education: BA/BS degree in marketing or related field

Brand Marketing Intern Resume Examples & Samples

Evaluate performance of ongoing marketing campaigns, such as email, social, and on-site placements
Write and execute posts to promote the POPSUGAR brand and cobranded programs and their related social campaigns
Assist with community management across POPSUGAR social channels
Assist with research for potential partnership programs
Analyze brand marketing programs and create recaps for internal and external use
Organize and update event calendars and promotional inventory databases
Help with consumer and trade events
Assist with other general office tasks and special projects
Ability to work individually or on a team
Detail-oriented, meticulous, quick learner
Strong organization and time-management skills
Positive, can-do attitude; problem solver

Director Shoot Production Brand Marketing Resume Examples & Samples

Boasts a passion for sport
Relentless drive and a commitment to WIN. Works well under pressure. Believes the impossible is possible
Strategic, organised and process and solution-orientated with an attention to detail yet the ability to refine to maximum efficiency
Innovative thinker. Challenges the status quo. Embraces and promotes new ways of working. Fosters a learning culture
Confident and professional. Excellent verbal and written communication skills. Strong interpersonal and presentation skills
Can independently prioritise and manage workload. Works well under remote management (from the Amsterdam office)
Strong leader. Engaged with team and inspiring. Places importance on team development and nurturing talent
Collaborative. Able to partner with internal and external teams. Flexible to variable team dynamics and cultures. Quickly builds and nurtures mutually strong working relationships
Creatively and artistically excited. Immersed in creative communities and in touch with trends
Able and willing to travel within Europe and internationally up to 30% annually
Minimum of 8 years of experience as per above
Minimum of 8 years management experience required
Experience in leading x-functional programs

Brand Marketing Intern Resume Examples & Samples

Support marketing team on developing and executing Lead Generation email campaigns, paid media and some social media initiatives
Execute creative campaigns via our email work tool Marketo and work cross functionally to ensure flawless campaign execution
Monitor competitive and industry trends (i.e. how are other media companies advertising) to help inform messaging and innovative creative ideas
Assist with pulling financial and reporting metrics for marketing campaigns and develop reporting dashboard
Provide real-world, industry experience in brand strategy, media strategy and planning in the dynamic media & entertainment industry
Exposure to lead generation strategies, tactics and ROI measurements
Thorough understanding of Paid, Owned and Earned media tactics
Direct experience in digital marketing - including the latest trends and tactics in social, mobile and online video marketing
Strengthen intern's communication, analytical and influencing skills in a fast-paced industry undergoing tremendous change

Administrative Assistant, Brand Marketing Resume Examples & Samples

Manage complex schedules and coordinate meetings with internal and external parties, utilizing multiple calendars
Determine importance of meeting requests and schedule accordingly
Handle heavy call volume, and act as back-up for the Marketing & Sales Executive team as necessary
Perform basic administrative tasks, e.g., photocopying and filing. Maintain proper recordkeeping and filing system for all work. Order and manage office supplies/inventory for team
Distribute department mail, maintain department calendar and attendance records
Compose and type routine e-mail and other correspondence
Coordinate travel schedules and arrangements. Collect required travel documentation, prepare and process expense reports ensuring adherence to established travel policy guidelines; ensure the timely processing of expenses utilizing the latest T&E electronic process for payment to Corporate credit cards
Provide administrative support for various projects, including PowerPoint and other presentation materials as requested by management
Maintain contact lists and meeting attendee email groups
Coordinate staff meetings, conferences and client meetings as necessary. Coordinate visitor requests with Parking and Security
Assist in new hire onboarding (ID badge generation, name plates, desk set-up, etc.)
Coordinate maintenance of office equipment with appropriate vendors
Maintain general suite order and cleanliness
Perform other related duties as required by management
High School Diploma/GED and minimum of 2 years of experience in an Administrative Assistant capacity in increasingly responsible roles
Knowledge of all basic office equipment required
Previous experience supporting a senior executive strongly preferred
Excellent organizational, verbal and written communication skills
Demonstrated ability to work with all levels of employees and management, and willingness to give assistance to co-workers in other areas. Strong team player
Pleasant, professional attitude and personality
Strong time management skills and a demonstrated ability to work independently under pressure and meet tight deadlines. Ability to multi-task and be flexible
Ability to work with and maintain confidential information
Self-starter with ability to follow-through with minimal supervision

Head of Digital Brand Marketing Resume Examples & Samples

Partner closely with the brand leadership to translate strategy into content and campaigns that maximize brand, merchandising, and marketing strategies
Translate merchant strategies into creative executions, with a primary focus on digital and social
Manage the day-to-day work flow through the cross-functional creative teams while conceptualizing the integrated message to the consumer at all touch points
Direct creative execution of all collateral, point-of-sale, promotional, labeling, packaging, videos, and internal communications materials
Provide creative direction, where requested, for special events and projects
Partner with Customer and Digital Marketing teams as well as PR to develop and maintain seamless communication, approve processes, ensure timely and cost-effective design and production of all marketing related materials
Work within established budget and scheduling parameters for creative development
10+ years marketing experience with a specific emphasis in creative, brand strategy, and/or digital agency roles. Current senior-level experience in global branding is highly desirable - especially as a lead for branding initiatives
Bachelor’s Degree in Marketing or Advertising. Masters is preferred
Progressive career experience as a Marketing Director with superior creative, analytic, and strategic skills
Prior experience leading and executing the development of digital campaigns (video and content experience is a plus)
Ability to translate established marketing strategies into clear, concise and directional briefs that are consistent with the brand vision
Demonstrated ability to present, articulate and sell concepts to senior leadership by discussing how those concepts meet the brand’s strategic marketing and financial objectives

Senior Specialist, Brand Marketing Resume Examples & Samples

Manager with advanced marketing knowledge and experience in sport and/or fashion/lifestyle categories
Implementation driven personality who understands all marketing disciplines, distribution channels and how to orchestrate them within a category
Experience managing communications in a leading sports/and or fashion brand environment

Intern Brand Marketing Operations Production Resume Examples & Samples

Support the coordination and communication between internal as well as external business partners such as marketing agencies and production service providers
Co-manage internal adidas photo shoots
Manage dedicated projects as they arise, e.g. being the responsible for researching and documenting various forms of photography as they relate to creative shoot
Support the BMO Production team on everyday tasks across a number of categories within Global Brand Marketing
At least 2 years completed in a Bachelor’s or Master’s Degree of Business Administration, Marketing Communications, Film Production or Sports Management with focus on Marketing
Enrolled as fulltime student for the complete duration of the internship
Basic knowledge of Adobce CS an advantage
Fluency in spoken and written English required
Good communication skills are required
Overall passion and interest in fashion and sports
Able to, and excited about, working in an international environment

Integrated Brand Marketing Resume Examples & Samples

Work closely with the firm’s institutional businesses to assist them develop and implement marketing strategies and initiatives that support business growth and client acquisition
Act as liaison between firm’s internal Creative Services group, external agencies and internal clients to scope out and execute a range of marketing and advertising projects
Ensure that institutional marketing communications are of the highest quality from a design and content perspective, and meet the standards of the Morgan Stanley brand
Working with agency and Creative Services partners, assist with the continuous enhancement of the firm’s library of institutional and advertising templates
Assist with building and managing of a team of freelance writers with specialized expertise in institutional financial services writing
Support day to day project management of a wide array of marketing initiatives and campaigns, programs and projects
Support coordination among agency partners and internal groups to ensure projects are on track with timelines and deliverables, and adhere to our brand standards and strategic goals
Assist with the drafting/development of marketing briefs and presentations on marketing and advertising initiatives
Maintain documentation, such as status documents, contact tables and other team organizational needs
Manage Legal and Compliance review and approval process for advertising and integrated marketing projects
Ability to thrive in a fast-paced environment and manage multiple projects effectively. Job will require prioritizing and coordinating many moving pieces and multiple projects at the same time in a fast paced, deadline-driven environment
Self-motivated and ability to exercise independent judgment and discretion
Ability to think analytically and creatively and bring innovative solutions to marketing challenges
Expertise in Microsoft Office with emphasis on Word, Excel and PowerPoint
Financial services experience preferred. Agency experience in an account/project management role a plus

Brand Marketing Director Resume Examples & Samples

Establish brand programs on a continent and country level to drive brand awareness
Develop Integrated marketing strategies and manage the execution of brand marketing activities for Asia Pacific
Liaise with global office on brand positioning and localization of the programs
Work with teams (Digital, Revenue, Loyalty) to drive the programs
Provide strong brand guidance to the marketing team on property level
Conduct brand marketing training
Work with external agencies to make sure all the brand communications are executed effectively

VP Global Brand Marketing Resume Examples & Samples

Develop marketing strategies across channels and regions and oversee marketing execution
Oversight of crm strategy and brand insights
Develop and manage the marketing budget and calendar
Manage outside media agencies
Manage and develop a team of motivated marketing leaders
12+ years experience in a brand leadership role
Experience leading a global brand and aligning brand position across regions

Intern, Global Brand Marketing Resume Examples & Samples

Support Global Brand Managers in researching, planning and execution of marketing programs initiatives
Manage the coordination of product samples for key meetings, photo shoots, etc
Research the competitive landscape for key product categories
Partner with regional marketing teams, including North America on marketing program execution
Manage creative projects with internal Creative Services agency as necessary

Senior Manager, A&F Brand Marketing Resume Examples & Samples

10+ years marketing experience with a specific emphasis in digital, brand strategy, and/or agency roles. Current senior-level experience in global branding is highly desirable - especially as a lead for branding and/or digital initiatives
Bachelor’s Degree in Marketing or Advertising
Prior experience leading and executing the development of digital campaigns
Ability to translate marketing strategies into clear, concise and digitally focused briefs that are consistent with the brand vision

ETF Brand Marketing Director Resume Examples & Samples

Lead the ongoing strategic positioning and development of the Invesco PowerShares brand
Establish and manage the brand standards across the firm in all markets
Maintain a deep knowledge of what competitive ETF brands are doing from a positioning and marketing standpoint in all applicable markets
Responsible for articulating the story and unique positioning of Invesco PowerShares
Responsible for Invesco PowerShares advertising strategy (creative and media)
Responsible for coordinating with Invesco US brand marketing to ensure alignment of creative and media plans
Responsible for Invesco PowerShares-branded advertising and sponsorships
Manage Invesco PowerShares’ relationships with external agencies for creative and media plans
Assist senior management in developing a strong Return on Investment (ROI) approach to advertising and related creative work and media spending through the development of effective metrics and key performance indicators (KPIs)
10-20 years intermediary asset management experience with at least 5 years in the ETF industry
Experience in strategic brand positioning and development
Experience in brand management over a large organization
Understand the role and opportunities for the Invesco PowerShares brand in both the U.S. and international markets
Insights into retail and institutional channels
Ability to think and conceive of marketing as a business function that impacts revenue
Ability and desire to collaborate and influence multiple roles across the Invesco organization
Able to interact very comfortably with senior management at IPS, Invesco and focus distributors
Ability to develop dashboards and measure success of marketing efforts

Senior Specialist, Brand Marketing Resume Examples & Samples

Marketer with advanced knowledge and experience in sport and/or fashion/lifestyle categories
Understadning of the Action Sports Industry highly desirable
Fluent in English (writing & verbal)

Director of Promotions & Brand Marketing Resume Examples & Samples

Directs preparation and execution of all station events, promotional activities and special projects
Communicates with outside advertising agencies on on-going campaigns
Responsible for all station news releases, external media contacts and publicity as needed
Supervise all marketing/promotions department personnel

Team Leader Brand Marketing Resume Examples & Samples

Leading and empowering a team of four brand managers, providing a compelling and inspiring connection between broad marketing strategy and goals that drive brand performance
Work with the global and regional Marketing teams, key commercial and product management stakeholders as well as external agencies to create and implement annual plans. Defining the marketing mix to deliver specific campaign objectives such as driving familiarity and consideration of the brand, lead generation, increased awareness and adoption of technology solutions, as well as conversion and retention of business
Respond to bespoke briefs on a global, regional and local basis, propose campaign activities to meet objectives with optimum mix of media, lead the creative process, planning, and execution, as well as post-campaign analysis

Director, Consumer Brand Marketing Resume Examples & Samples

This position can be based in Rochester, NY; Asbury Park, NJ; Westchester, NY; Wilmington, DE; Fort Myers, FL; Brevard, FL; Asheville, NC; or Greenville, SC
Leads the regional B2C brand marketing organization. Develops consumer brand management strategy for our local brands though in-depth market analysis and target audience focus
Partners with the Research and Analytics teams to generate consumer research and data analysis that provide actionable insights to drive audience strategy, brand positioning and the development of platform content
Leads local implementation of brand positioning, brand marketing and audience development in collaboration with local/regional Publishers, Consumer Marketing & Sales, Newsroom, B2B Marketing and Consumer Marketing & Sales leadership
Leads regional strategic planning process in partnership with B2B marketing colleagues
Oversees regional B2C Brand Manager execution focused on lead gen (SEO, events, etc.), branding, event marketing, community partnerships, trade/sponsorship opportunities, audience engagement and community support where appropriate
Works in partnership with Consumer Sales team and Newsroom resources to ensure the organization’s message is consistently communicated across multiple owned, earned, social and paid channels to meet growth objectives in intended target audiences
Prioritizes resources based on ROI of activities that are supported (e.g. events, etc.) and triage opportunities where the return is not justified
Leads local implementation of brand creative strategy developed in partnership with the central Brand & Creative Strategy teams
Manages local B2C marketing expense budgets and deliver local B2C marketing metric and campaign analysis reports
Serves on Brand Marketing Leadership Team led by VP of Strategic Brand Marketing

Senior Director, Women s Brand Marketing Resume Examples & Samples

Category Voice & Positioning– Partner with GM to lead a cross-functional team with members from Apparel, Footwear, Accessories, Sales and other functional areas to create a clear positioning strategy, consumer focus and 3-year strategic plan for the category
Strategic Marketing Direction - Own global brand management for category and develop category direction and strategy in partnership with a cross-functional team. Cross functional team to include PR, media, digital/social media, sports marketing, retail marketing, events, creative, .com and retail direct stores
Drive Go To Market Strategies– Develop and own all Marketing focused product and brand stories. Design rolling 18-month marketing plan tied to business plan. Align internal parties across product, sales, sports marketing and other cross-functional partners. Set and manage budgets for all touch-points
Partner with Product Teams - Be an active, integrated part of the product team to ensure delivery of their business needs from a Brand Marketing standpoint. Have deep understanding of business objectives as well as key products and their unique selling proposition. Serve as the liaison between Product and Marketing assuring all Marketing touch points have the information they need to execute effectively
Consumer and Business Analytics– Collaborate with internal and external partners to define the target consumer and develop metrics to evaluate our effectiveness in reaching that consumer. Use consumer research and business analysis to understand the competition, channel dynamics, consumer segmentation & positioning, product segmentation and sales performance
Creative Management - Write creative briefs, help manage the creative development timeline and process, manage brand budgets, protect & develop brand voice across all consumer touch-points. Work with internal and external agency partners
Activation - Create architecture of "when & where the story is told" - selection & "flighting" of global campaign elements, developing points of view on both traditional (TV, radio, out-of-home, print) and new media (digital, social media, pr/entertainment, co-op). Partner with sports marketing on events and grassroots marketing on asset activation strategies
E-Commerce, Retail & Wholesale support - Partner with UA.com (and global sites) and in-store marketing to win in-store and online at both UA retail and wholesale doors on a global basis
Partner with Sales Team - Assist sales team in sales meeting presentations and major account presentations/sell-ins
A reputation for outstanding leadership, team building & recruiting. An executive with superior inspirational qualities who creates an atmosphere in which people work together enthusiastically and co-operatively to produce outstanding results; one who attracts top talent from outside the organization while developing strong teams within
Proven experience working well with others to maintain and build cross-functional (internal and external) relationships including agency partners, internal clients, editors, influencers
Consumer and Business Analytics
Demonstrates history with breaking the mold in marketing strategy

Brand Marketing Intern Resume Examples & Samples

Web updates and coordinating product launch materials with team
Survey dealer network on the impact of our programs / promotions / training effectiveness
Market assessment on buying behavior with demographics (i.e., baby boomers, GenX)
Create standard work on marketing communications functions
Assist with event management for Indy 500 dealer rally
Work with team members in public relations and advertising to track results of activity

VP Brand Marketing, Sprout Resume Examples & Samples

Minimum of 10 years of experience in brand/consumer marketing, strategy, media, advertising, marketing research, media or entertainment
Experience in utilizing research to translate into insights for marketing plan
Previous work or management of creative employees and/or plans
A familiarity with TV ratings and media math (GRPs, reach/frequency, etc.)
Strongly prefer demonstrated track record of building brands in the kids and family space
Exceptional Microsoft Office skills, especially PowerPoint. Photoshop skills are a plus. A passion for marketing, television, entertainment, culture and sociological trends

Brand Marketing Resume Examples & Samples

Knowledge: Drive for rider insights in order to define the business opportunity, influence product development, and set marketing direction to better serve riders
Strategy/Messaging: Have the vision and build the strategy to ensure consistent brand and product messages connect with riders
Comms/Meetings: Educate, inspire, and influence the global teams- Regional Directors, Women’s Business Managers, Marketing, etc
Go To Market: Identify, create and deliver comprehensive marketing plans to deliver best-in-class marketing, ensuring sell-thru and elevating the brand
Leadership: Create a tight multi-disciplinary team, leading and nurturing talent
Budget development and management
Brand Marketing experience in cycling, sport, fashion, or women’s arena (6+ years)
Knowledge and appreciation for creativity
Technical product knowledge/understanding of bicycles, apparel, equipment
Comfortable working with ambiguity and change; must be able to work in a fast pace environment
Able to interact with all levels of a global organization; must be able to articulate a vision and lead
Proven ability to plan and drive projects
Budget planning and management experience
Willingness to be wrong, but brave enough to keep pushing towards right
Love of Cycling and outdoor industry
Proven ability to build teams and partnerships
Effective problem solving skills
Mastery of basic office systems and platforms

Brand Marketing Specialist Resume Examples & Samples

Assist in the development and follow-up of the seasonal pan European Marketing, Engagement, PR and Media plans
Manage development of production schedules and timelines of media campaigns. Coordinate the creative adaptation process and trafficking coordinating Media Agency, Creative/Trafficking agency and Regional Brand Marketing positions
Lead the execution and coordination of PanEU Marketing projects in close partnership with HQ functions and the markets (30th Anniversary, Engagement programs, Sell-in tools, Training materials, etc)
Keep updated the EU Marketing Calendar including all Consumer, Brand Environment, PR and Channel Marketing activities in close collaboration with the countries
Maintain A&P HQ budget management system by tracking costs against budget including Admin role (SAP, P-req, etc)
Support the Marketing team in the organization and coordination of GTM events (Sales Launch, FLA) and Marketing Events (Media/PR/SM Briefs, PR events, Launches, HQ events, etc)
Responsible to update a LSE Dockers Monthly Marketing Newsletter
Organize Marketing Sample Sales when needed in HQ
You have a Bachelor Degree in marketing, communications or business
You have two years’ experience in Brand Marketing, Communications roles
Experience working on photo shoots, Media agencies and PR agencies
Brings Inspired Creative to Life –Drives the brand “look and feel” through the right channels. Is fluent in next generation consumer marketing approaches (e.g. digital /social media) to generate consumer interest
Innovation & Experimentation - Executes new, forward looking and efficient approaches. Exhibits a ‘test and roll” mindset for experimentation in order to build learning and apply what works to bigger future efforts
Strategic – looks beyond today, for long-term, sustained demand creation and energized brand equity differentiation

Executive Assistant, Brand Marketing Resume Examples & Samples

Bachelor’s Degree, preferred
Minimum 3 years related experience preferred
Proficient with Word, Excel, PowerPoint and internet software
Photoshop a plus
Excellent written, verbal, and interpersonal skills with the ability to be pro-active and interface with staff, other administrators, internal and external customers and senior management
Outgoing, organized, dependable, detail oriented as well as having the ability to manage multiple high priorities and have the ability to appropriately prioritize work and proactively anticipate and manage time punctually
Familiar with a variety of industry concepts, practices, and procedures

Brand Marketing Resume Examples & Samples

2+ years Marketing (client-side or agency-side) experience
Strong communication, copywriting and editing skills
Organization, prioritization & multi-tasking
Ability to thrive in a fast-paced, entrepreneurial environment
Passion for online marketing, demonstrated through up-to-date knowledge of the latest trends
Experience working with social listening platforms
Proactive, eager and energetic
MS Office Suite – Advanced User
Wordpress CMS experience

Campaign Specialist, Brand Marketing Resume Examples & Samples

Minimum 1 year in demand generation, creating campaigns in a B2B environment
A track record of working with marketing and sales teams to develop and execute outbound campaigns
Ideal, not essential - Experience generating website traffic through search marketing, PPC and paid social promotion programs
Strong communication and interpersonal skills, including writing skills
Proven track record of success setting and achieving ambitious goals with tight deadlines

Audience Development Analyst, Brand Marketing Resume Examples & Samples

1+ years in database management, managing SDFC and Marketing automation in a B2B environment (Marketo ideal, or similar tools like Exact Target or Eloqua) and CRMs (Salesforce.com)
Experience with – and a passion for! – database management & audience development
Strong technical, analytical and problem-solving skills, and ability to use data from multiple sources to gain insights and help drive decisions
A track record of working with marketing and sales teams to manage data for the development and execution of outbound campaigns
Entrepreneurial "test & learn" mindset with a natural curiosity to iterate get the best results possible

Manager Global Brand & Marketing Insights Resume Examples & Samples

Support to Research Projects Operations
Aid in the development and execution of all aspects of the market research process for various internal client group across Scotiabank
Communication with the international marketing teams for preparation of research projects including the international AD tracker
Perform all project management tasks including questionnaire development, sample plans, recruitment screeners, moderator’s guides, as well as preparing written analysis and reports
Data Analysis and report writing
Analyze data using SPSS software for quantitative research projects – domestic and international
Preparing written analysis and create insightful reports with strategic recommendations
Develop info graphics that communicate research findings and summarize key research findings
Dissemination of Research Insights
Present and share insights from the research to key stakeholders and business line leaders
Support all the logistics associated with setting up online meetings/presentations, in particular with the international teams
Support translation of documents/reports Spanish-English-Spanish
Vendor Liaison
Discuss appropriate research methodologies with vendors and work close with all external suppliers throughout all stages of project implementation
Ensure that all market research efforts are carried out on time and on budget
Establish relationship with new research vendors across LATAM
Proficiency in SPSS and the fundamentals of data analysis
Strong Microsoft Office skills (particularly PowerPoint and Excel)
An understanding of fundamental Market Research practices
General knowledge of Canadian Banking products and services
Fully bilingual Spanish and English language mastery is essential

Manager, FP&A, Brand Marketing Resume Examples & Samples

Provide financial, analytical, & decision support for Brand and Creative Marketing
Lead the weekly, monthly, quarterly, annual, and long-range financial projections/analysis and articulate “The Story” related to any changes
Provide constant visibility to financial opportunities and risks
Develop and maintain strong relationships with key stakeholders across the business including Category Directors, Sales, and Corporate Finance
Lead in-depth financial, variance, and trending analysis for KPIs. Interpret results and articulate actionable recommendations to maximize profitability and ensure financial targets are achieved
Lead quarterly CAPEX forecasting process including communication of timelines and existing depreciation to FP&A partners; roll-up and present “The Story” to CFO
Drive efficiencies in our processes thru standardization and automation of dashboards, reports, & templates as well as calendar alignment around key dates & deadlines
Oversee monthly close process for supported categories/functions ( journal entries, account reconciliations, etc.)
4-6 years of progressive experience in FP&A or Business Analysis
Consumer Products, Retail Industry or hi-growth environment experience preferred
Strong team player with demonstrated ability to lead and influence others
Demonstrated leadership skills and commitment to achieve optimal goals and improve existing processes
Expertise in Excel, financial modeling, scenario/sensitivity analysis, and ROI
SAP/BPC experience preferred

Brand Marketing Resume Examples & Samples

Identify brand-appropriate marketing and business opportunities that are consistent with PBteen brand voice and positioning. If necessary, develop business plans to support new ideas and present to senior leadership team
Assist with the planning and execution of comprehensive brand research study that includes agency RFP selection, budget management, and internal alignment on project timing, markets, and consumer segmentation. Additionally duties will include seasonal brand studies such as focus groups, social listening, and other digital brand sentiment tools
Develop and execute 360 degree marketing campaigns that will increase brand awareness, social engagements, and achieve other KPIs. Lead the campaign development process by partnering closely with cross functional partners to ensure seasonal thematic and messaging priorities
Ensure alignment internally across all B2B programs to include initiating licensing, charities, and partnership programs and agreements, negotiate all business terms, once programs are live ensure all Licensor requirements, samples, and royalty reporting are adhered to. Oversee compliance on Licensor audits and quarterly internal Licensing process training across the Teen and Kids brands
Partnering closely with cross functional teams on Collaboration planning, seasonal timelines, and campaign launches
Additional duties include attending relevant trade shows and events, sharing best practices and market trends and information amongst Product Development and Merchant teams
Post campaign and event recap, analysis internally and across partner driven programs measure ROI based on several metrics: brand exposure, new name capture and social followers, and brand affinity and long term sales growth resulting from the program. Collaborate with cross-functional business colleagues to create a comprehensive summary of each program upon completion
Build strong working relationships with cross-functional business partners (including merchandising, product development, e-commerce, creative services, direct marketing, public relations, social, finance, legal, care centers, catalog) to facilitate the execution and analysis of marketing initiatives
Plan and manage marketing budget, including monthly forecasting and accruals
Execute other projects and assisting the Brand Marketing Director and other partners, per the business needs
4 year Bachelors degree required
1-3 years of Licensing experience, previously at Coordinator level preferred
Retail industry and/or project management experience required
Knowledge navigating thru a larger organization with multiple teams, approval levels, and understanding the different processes for each team
Prior experience working on highly-recognized, industry-leading brands with Licensing, B2B, partnership/sponsorship experience a plus
Proven track record of creative and resourceful approaches to

Brand Marketing Assistant Resume Examples & Samples

High level of organizational skills with proven success in managing multiple projects at once
0-2 years of full-time Marketing experience with a demonstrated interest in Marketing through internships and/or coursework
Passionate about Fashion
Willingness to learn
Grace under pressure with balanced sense of urgency

Employment Brand Marketing Resume Examples & Samples

Develop content, implement and track performance analytics of paid social advertising on Facebook, Instagram, Twitter, Glassdoor, LinkedIn and other channels to attract new candidates to Vail Resorts
Reply and engage with candidate comments, messages and questions on social channels daily
Cultivate, write and post careers content for all social media channels
Develop, implement and track email analytics to attract new candidates to Vail Resorts through various email programs such as My Emma, Recruitment Marketing and outside agencies
Possess the ability to make updates to InDesign and PhotoShop files in order to resize or create content for both email and social channels
Occasionally project manage marketing projects by working with other recruiters, outside agencies and frequently assist Senior Manager with large marketing projects

Category & Brand Marketing Specialist Resume Examples & Samples

Should be proficient in Word, Excel, and Powerpoint
Associates degree or more
1 – 3 years of Marketing or related experience
Prefer experience in retail marketing

Director of Brand Marketing Resume Examples & Samples

Builds and maintains business relationships with strategic business partners
Collaborates with business partner management to influence programs for pricing, promotion, advertising and sales support materials to stimulate customer interest in Starbucks Branded Products
Collaborates with business unit leadership and venture development team in new product innovation
Develops brand management and channel-specific strategies, policies, programs and tools to support branded products
Identifies new market opportunities in consumer packaged goods
Oversees integration of branded product marketing activities across other North American business channels, including retail stores, food service, grocery and direct
Marketing leadership (10 years)
Progressive experience in consumer packaged goods, preferably with a large consumer packaged goods company (10 years)
Experience increasing sales through marketing and product innovation
Ability to achieve goals through direct and indirect influence
Ability to communicate clearly and concisely, both orally and in writing
Ability to apply sound business principles and practices to project management and change managemen processes
Ability to communicate effectively at all levels of the organization
Ability to manage cross-functional teams and projects
Ability to act entrepreneurially in a large, established company
Ability to work effectively in an unstructured, matrixed and changing environment

Brand Marketing Specialist Resume Examples & Samples

Manage global community and content strategies across Ballard Designs’ social profiles (Blog-HowToDecorate.com, Facebook, Pinterest, & etc.), as well as other strategic authoritative content and social media networks
Leverage existing brand marketing strategies to appropriately deploy content across community/blog and social channels
Point person for all media relations execution from product request fulfillments to image requests and all logistics to gain editorial coverage for the brand. Strong communication skills with all media contacts
Manage the logistics and execution for all events and sponsorships with all internal and external partners
Collaborate and maintain close relationships with cross-functional teams (Merchandising, Creative and Marketing) to maximize reach of community and social media efforts
Work with team to write, publish and maintain current content on Ballard Designs’ blog, Facebook, Pinterest, Instagram, and other social platforms
Understanding of social analytics with the ability to track effectiveness of individual posts throughout blog and social media ecosystems and platforms
Monitor online conversations to determine reach and impact with online consumers and work with cross-functional teams to address all needs of customers
Test new ways to integrate community and social content into our website experience
Develop and manage relationships with online bloggers and content providers in the home, fashion, and lifestyle categories

Head of Brand Marketing Resume Examples & Samples

Co-head the Marketing department together with the Head of Customer Acquisition
Oversee all brand marketing and manage the department's Image Creation, Events, PR and Content teams
Oversee an ambitious and quickly evolving marketing calendar
Craft and refine our brand story and push the brand forward
Leverage your connections with São Paulo opinion makers to give credibility to the brand
Work closely with the Sales and Retail department to coordinate events in our Guide Shops; as well as retail presence at our marketing events
Work closely with the Products department to translate the company's deep fashion culture into a coherent brand message
Leverage the company's vast trove of data to make data-driven decisions on where to focus our efforts
10+ of marketing experience; the last 5+ years in a senior marketing role at a premium fashion brand
Vast experience in crafting brand stories and executing integrated marketing campaigns,
Experience with digital marketing, social media and analytics
Experience leading and hiring a dynamic team of 15+ people
Fluent in English and Portuguese
Portuguese, Full professional proficiency

Director of Wholesale Brand Marketing Resume Examples & Samples

Lead the development of global seasonal plans for the adults brand within wholesale customer environments and generate asset briefs to the brand image team, regional marketing and commercial teams; including saleable and flexible assets for activation in windows, in-store displays, seasonal POP and semi-permanent POP
Lead the development of global sell-in and sell-out plans for the adults category sub-brands in line with their agreed propositions. Sub-brands include; Unstructured, Cloudsteppers, Privo, Artisan and Wave
Lead and develop seasonal sales launch, align with marketing on integrated approach to trade shows
Create wholesale specific content required for group brand presentation and support materials for key seasonal meetings; Brand Concept kick-off, Brand Concept reviews and Seasonal Sales Launch
Experience with operating in a two tier (Global/Regional: Local) structure
Experience with creative development process and implementation
Category marketing manager role at global Fashion Merchandising Consumer Goods/fashion or lifestyle brand
Proven experience across all areas of the marketing mix
Abilitiy to develop marketing assets that can be used internationally (especially in-store materials)
Proven presentation skills-all levels of the organization

Brand & Marketing Executive Resume Examples & Samples

University Graduation
Minimum 8 years+ administrative experience
Proficient in both spoken and written English and Chinese, Mandarin is an advantage
Good computer literacy e.g. MS Office & Outlook
Strong organization and interpersonal skills
Independent and able to perform multi-tasks

Brand Marketing Specialist Resume Examples & Samples

For the Gift Card program, the role is responsible for developing & executing tactics to drive gift card sales growth and DSW brand awareness. Primary focus is a balance of promotional (planning & executing tactics) and operational (day-to-day program management including card inventory & vendor management). Primary goal is to drive top line gift card sales through all channels
For the Real Estate marketing program, the role is responsible for developing & executing tactics to support the new store growth of DSW. Primary focus is to plan, coordinate, and execute programs & promotions for multiple store openings within a given year. Primary goal is to increase traffic and awareness for the new locations
Bachelor’s degree in Marketing or other Business field
Minimum of 2+ years of previous retail experience, within Marketing or similar function
Familiarity with marketing strategies & tactics; well-versed in the world of retail, the competitive landscape, and relevant marketing trends

Brand Marketing Specialist Contractor Resume Examples & Samples

Create a positive work environment that encourages creativity, championing new ideas, new methodologies and resourcefulness and encourage training to improve team’s skill set
Motivate associates through recognition and positive reinforcement and constructive feedback
Bachelor’s degree or equivalent, Minimum 5 plus years in marketing capacity
Strong creative & desktop publishing experience. Advanced knowledge of Photoshop
Social media strategy, management and execution experience
Retail experience a definite asset
Experience must include prior project leadership role demonstrating initiative and organizational skills in managing multiple assignments with varying degrees of complexity
Must be able to work in a team environment and have the ability to express a perspective with conviction
Ability to think strategically while comfortable with project management details. Experience working with cross-functional teams and multiple departments
Computer skills required including Microsoft Office, Adobe Illustrator, Desktop publishing and proficiency in internal platforms e.g. Diver
English required, French an asset

VP Consumer Brand Marketing Resume Examples & Samples

Develop and manage integrated consumer communications programs that encompass media and influencer relations, digital communications, social media strategy and mobile marketing
Play a leadership role in several large consumer technology accounts. Serve as a day-to-day client contact and manage work streams and teams on program implementation
Generate incremental business opportunities with existing clients by taking a broad view of the entire marketing and communications mix, and offering strategic recommendations to drive innovative and award-winning integrated communications programs
Review/assess industry trends to identify opportunities to inject FH’s clients and their products into current news cycles; drive story idea development, work closely with traditional and online media to shape and control communications that are in line with overall account objectives
Structure, lead and motivate teams, and identify additional [internal and/or external] expertise to add value to client experience
8 – 10+ years of demonstrably significant and successful experience in winning, creating and leading major integrated consumer campaigns that have an impact on client business
Agency and/or in-house experience is a must, particularly with consumer technology companies, with natural use of traditional, social and digital channels. Experience working with large global brands is required
Advanced knowledge of top-tier business, lifestyle, and consumer technology media, and well-developed skills in building and maintaining traditional and digital media relationships. A demonstrated hands-on media approach is required
Ability to engage with and counsel senior level decision-makers across the client’s business, and deliver connective insights to assist clients in driving alignment and execution of cross-company initiatives. Candidate should have experience building relationships and working with diverse stakeholders effectively
Solid team management experience is necessary, including management of local teams and distributed account teams. A strong team orientation is critical based on the collaborative culture of the office and FH as an agency
Excellent writing abilities with demonstrable experience in all forms of communication, from strategic plans to media news releases to executive talking points
Proven ability to prioritize, be assertive, self-starting and a willingness to take ownership is essential to success. This translates to strong multi-tasking skills and the ability to effectively motivate staff and clients
Energetic, self-starter and resourceful problem solver – gets things moving and keeps them on track. High attention to detail, with the ability to manage multiple ongoing activities
Good interpersonal skills, can work effectively in a team environment, negotiate approvals diplomatically, and maintain composure and quality under constant deadline pressure

Senior Account Executive Brand Marketing Resume Examples & Samples

Maintain and develop strong traditional and online media relationships, place newsworthy stories that convey core brand messages, and be responsible for developing creative written materials that engage target audiences and reflect an understanding of our clients’ business
Employ a variety of techniques – including reporter outreach, desk-side briefings, by-lined articles, editorial board meetings, publicity polls and special events – to generate earned media coverage for our clients
Identify, cultivate and manage high-level relationships with bloggers, industry experts and influencers. Help shape client stories and messages, and actively pitch those communications to the blogger community with the goal of injecting the client into industry conversations
Develop and execute integrated campaigns for exciting brands across consumer products and services
Help develop content strategies and create a variety of digital content for a range of social channels. Help shape client stories and messages, with the goal of integrating clients into the broader news cycle and trending social conversations
Play a pivotal role in handling day-to-day assignments and work products, including project and account management
Minimum of 3-5 years of experience in corporate or agency setting providing public relations counsel to clients and stakeholders, with emphasis on consumer brand marketing
Excellent writing abilities with extensive experience in crafting stories, from news releases, pitches, to feature stories. (Knowledge of AP style is a must.)
Advanced knowledge of business, consumer, and lifestyle media, and well-developed-skills in building and maintaining traditional and digital media relationships. A demonstrated hands-on media approach is required
The ability to develop strategic, comprehensive communications plans that apply creative tactics and use a variety of communication channels, including electronic (email and intranet), print publications, executive memos, face-to-face meeting scripts/talking points, special events, video and FAQs
Digitally savvy, with strong experience in developing digital and social media strategies, and creating and executing seamlessly integrated programs and campaigns that align with client objectives. Outstanding interpersonal skills, including the ability to work effectively in a team environment, negotiate corporate approvals diplomatically, and maintain composure and production quality under deadline pressure
Strong attention to detail, in all aspects of work, and the ability to manage multiple projects at one time
Ability to illustrate a results-focused approach and commitment to going the extra mile for clients. Experience working directly with clients on day-to-day activities
Energetic, self-starter and resourceful problem solver – gets things moving and keeps them on track
Bachelor’s degree in communications, journalism, English or a related area

Senior Account Executive Brand Marketing Resume Examples & Samples

2 - 4 years professional experience in media and public relations work at an agency or company – preferably in the areas of consumer products, lifestyle topics or similar
Passion for communications and experience of Consumer Brand PR
A self-starter who is positive, proactive, and resourceful
Excellent writing skills and the ability to confidently sell in to the media
Skilled at applied strategic thinking; anticipating issues, trends, and connections, and translating those insights into actionable ideas for the client
Strong understanding of digital platforms online – from web sites to intranets and mobile, social networks to blogs
Ability to spot reactive news stories as well as develop proactive news angles/stories
Strong organization and project management skills; ability to juggle, think quickly and make independent decisions
Effective problem solving abilities: ability to keep things moving, on track, and understands how to switch gears when needed
Results-focused approach and commitment to go the extra mile for clients and colleagues
You have an excellent command of both spoken and written German and English

Executive VP, Brand Marketing Vh & Logo Resume Examples & Samples

Create, articulate and implement a clear and comprehensive marketing message/vision to the overall marketplace and the internal organization
Manage and lead all creative marketing efforts of VH1 and Logo on all platforms, including overseeing all strategy, budgeting, staffing, structure and processes
Leverage analytics and use a data-driven approach to identify trends in the media marketplace and efficiencies in both expenditures and operations
Implement performance metrics to evaluate marketing initiatives
Oversee the creation of on-air environments that reflect the brand image and help build strong brand franchises; manage creative services and evaluate all creative to ensure consistency with the established brand parameters
Serve as an integral voice within the executive team by collaborating with other divisions to create a unified and coordinated strategy, both internally and in the marketplace
Recruit, inspire, and lead a diversely talented staff and cultivate an environment of innovation and breakthrough performance
Ensure VH1/Logo’s marketing operation is run efficiently and effectively. It’s about speed and impact
Collaborate with VH1/Logo program suppliers and show creators to develop marketing strategies designed to gain maximum exposure and promotional value for VH1/Logo's programs. Manage relationships with suppliers and creative partners on all matters relating to marketing and promotion
15-plus years of senior-level marketing experience, including experience on digital platforms and entertainment marketing
Deep understanding of 18-34 audience and how to reach them efficiently
Experience with heritage brands and revitalizing them for new generations
Proven success in viewer/consumer retention and acquisition
Performance history of driving rapid growth in a high-energy, rapidly-changing, collaborative environment
Proven willingness to take chances and be at the forefront of marketing strategy, whether by type of media or style
Keen understanding of consumer trends, especially as they relate to diverse genres, modes of consumption and viewer demographics
Expertise using data and analytics to support marketing strategies
Ability to clearly articulate brand vision, both externally to the market and internally to the team
Results-oriented and dedicated to providing the ultimate destination for the consumer
Team leader who acts as a mentor and coach
Enthusiasm for entrepreneurialism, innovation, and creation.. And pop culture!
Innate curiosity about the business and willingness to learn and take risks
Point of view, ability to speak candidly with peers, subordinates & superiors. Ability to handle difficult situations in a non-confrontational fashion
Unpretentious personal style with modesty and integrity
Generous with advice and opinions, and receptive to those of others. Emotionally mature and able to share credit
Multi-dimensional thinker who operates not only on the basis of important past experiences, but in light of new approaches and developments that occur in marketing
A strong team builder who understands from experience the intrinsic importance of building and nurturing powerful teams through leadership, management, hiring, and employee retention
Alchemist with the ability to combine creative with data – getting the best creative in front of the right audiences at the right cost to drive action
True innovator – looking to redefine how marketing is done

Director of Brand Marketing Resume Examples & Samples

Serve as primary marketing point of contact with our university partner(s) helping to build strong, collaborative working relationships
Lead the development and refinement of all marketing messaging and creative designed to recruit potential students in the program
Partner with internal marketing teams to develop and deploy strategies across the program website, email campaigns, digital and social media, SEO/SEM
Collaborate with the admissions team to develop effective communication strategies with prospective students
Manage and maintain all program specific research efforts including competitive intelligence, consumer insights and industry trends and developments
Provide internal teams with brand assets and communications as needed
Develop and execute annual marketing plans, monitor performance and provide updates to internal teams
Work with our university partner and key internal teams on research efforts, develop and launch new program offerings and specializations
Work with Public Relations to gain traction in earned media
Ability to think out of the box and find creative, unorthodox solutions when needed
Able to prioritize and handle multiple assignments simultaneously
Experience managing client relationships helpful
Experience working with an agency is a plus
Experience with Salesforce, Google Analytics, Marketo is useful
Ability to create and deliver strong presentations
Self-motivated and an independent thinker who can meet deadlines, deal with conflicting priorities and have very strong interpersonal skills

Senior Brand Marketing Activation Specialist Resume Examples & Samples

Draft tactical briefs and deliver briefing presentations to engage marketing team and partners on execution of marketing campaigns
Experience with global fashion retail brand(s) preferred
High level of critical thinking ability and curiosity, particularly in balancing multiple projects and priorities
Consistent engagement with marketing industry and its best practices (e.g. industry media, involvement in industry organizations/events, awareness of industry trends)

Svp-brand Marketing Resume Examples & Samples

Select (if needed) and manage key Creative Agency(ies) to achieve corporate brand goals
Achieve key business KPI’s by market: New Customers, Return on Ad Spend (ROAS), Customer LTV
Research and analyze target markets to develop strategic and tactical plans to grow the business
Oversee staff operations, business planning and budget development
Plan, direct and oversee the brand marketing initiatives within an organization
Direct, plan and oversee the marketing strategies of the organization's products and services as they relate to the brand strategy
Maintain awareness in market changes and adjust marketing strategies accordingly
Plan and direct the creative services marketing program
Direct and mentor the creative staff in effective and efficient use of resources
Manage outside brand agencies, vendors, and inquiries
Ensure services are in compliance with professional, company policy standards and brand execution requirements
Manage the selection, training, and development of design staff
Direct the creative staff in effective and efficient use of design development phases
Develop and maintain relationships with outside promotional agencies, vendors and customers
Serve as a member of senior management team
Coordinate and manage the work of artists, copy writers, and editors, and direct campaign planning and execution
Oversee the operation of the creative department and ensure projects stay on schedule and within budget
10+ years of experience within well-branded global organizations
Have an understanding of brand marketing today and a vision for the future of media and branding mix
Ability to work and be successful within a hands-on, roll up your sleeves culture. Must be able to work well with an existing in-house capability as well as the soon to be named agency of record
Exceptional ability to develop sophisticated marketing plans and to execute programs with excellence. A proven ability to respond effectively to market direction, consumer needs, and major competitors’ positions; and to effectively incorporate this data into marketing planning and initiatives
Track record of success driving large scale change and efficiently managing a large($150M+) marketing budget to affect that change
Adept at creating clarity of positioning in a multi brand and preferably multi-tiered, infrastructure
Tech Savvy; highly experienced in creating multi-platform initiatives that are message/brand consistent and engaging
A strategic thinker who has created success by looking at competitive landscape and positioning brand to meet needs of today’s consumer and the consumer of the future
A proven leader and organizer around big campaigns, who has built followership and has executed on a national, regional and brand by brand basis out in the field
Pragmatic/operational for short term, strategic for long term
A “recruiting magnet”--recognized as an exceptional leader in terms of recruiting, developing, and retaining a world-class marketing team

Senior Associate, Brand Marketing Resume Examples & Samples

Own the development of Campus marketing strategy and any campus partner agencies while working with internal and external partners to ideate, create and execute all campus targeted efforts
Continuously measure and report on campus activities, trends and campaign results while delivering insights to drive continuous improvement and reinvestment strategies
Support on-going marketing programs. Participate in the strategy, execution, and program maintenance of acquisition & brand campaigns
Responsible for reporting metrics and tracking goals against each campaign. This includes, but is not exclusive of, prospect lead engagement, new diner impact, conversion rate, cost per acquisition, and LTV
Leverage consumer research and target insights to help drive innovation and relevant marketing efforts to this consumer audience
Serve as a company subject matter expert for all campus efforts. Act as an expert in this space
Drive cross -functional efforts across marketing and the organization at large to continue to push the adaptation and execution of Collegiate strategy and the value of this segment
Act as a local CMO across all targeted zip codes. Ensure the right media mix based on each unique environment. Isolate the best balance between acquisition and awareness focused activations

Cib-global Employer Brand & Marketing Resume Examples & Samples

Event co-ordination experience
A passion for marketing and communications
Excellent communication skills – both verbal and written

Brand Marketing Intern Resume Examples & Samples

Supporting the development and implementation of innovative and integrated content-based solutions
Providing proactive media counsel, creative recommendations and managing strategic partnerships
Proactively building relationships with key opinion leaders, media, online influencers and other relevant third-parties
Supporting the development of client proposals and media materials: plans, presentations, reports, communications documents
Actively contributing in new business initiatives

Brand Marketing Director Resume Examples & Samples

Demonstrate understanding of your property brands’ strategic plans; use marketing to help solve business problems in creative ways
Oversee the strategic development of new marketing plans and creative solutions; review all new creative briefs. Ensure adherence to assigned brand guidelines
Provide leadership to all internal brand team members to optimize engagement, performance and job satisfaction
Develop and maintain a trusting partnership with property partners
Stay informed on all brand activities and keep senior management informed on major projects and/or changes
Support, lead and motivate your team to perform to the best of their ability. Provide them with level appropriate training opportunities
Overall management of marketing workflow across disciplines
Foster collaboration on your team and within the Brand Marketing division
Attend meetings with your property partners and be an active participant
Regularly communicate with your property partner. Ask them “how are we doing” and take action with the feedback
Anticipate problems and work to solve them before they escalate
Maintains calm under pressure and encourages the same from others
Become an expert on all services offered by MGM Resorts Brand Marketing
Stays current on key marketing trends, best practices and destination or economic research (LVCVA data, ANA information and relevant industry trends)
Get to know your team and celebrate their success(es)
Participate in employee events and company functions
Knowledge and experience in traditional media management, social media, and hospitality/gaming is desired but not required
At least 5 years of experience in Advertising or related field
Ability to prioritize tasks in a fast paced work environment
Ability to delegate
Working knowledge of a variety of the advertising concepts, practices and procedures
Extraordinary research skills and the ability to apply them
Must be diplomatic, assertive and articulate
Possess creativity and ingenuity
Problem analysis and resolution
Able to lead and mentor a team

Account Manager, Global Brand Marketing Resume Examples & Samples

Meeting and communicating with client partners to discuss and define their needs, juggling multiple assignments at a time
Prompt the client partner with strategic questions to ensure thorough information before project initiation
Actively identify and develop new marketing opportunities for WorldVentures client partner teams aimed at supporting the success of their products, programs, campaigns and/or events
Collaborate with internal client partner teams as well as external stakeholders to improve existing marketing efforts while holding them compliant and on brand
Keep up-to-date on assigned areas, which could include travel, local loyalty, non-profit and/or MLM industry trends and competitor analysis
Allocate resource requirements, and brief the MarCom, Creative Services and Video team members involved in developing, designing and producing to meet each client’s needs
Present campaign, project and/or event ideas, drawing from client partner input and content expertise, while referencing industry trends and competitive analysis work to keep up to date
Write detailed creative briefs for client parters’ marketing initiatives
Manage through any changes in project scope with the client partner and the supporting team resources
Negotiating with client partners on project prioritization within the GBM team to meet deadlines, while solving any problems from project initiation through its completion—always keeping projects moving forward
Manage assigned accounts, providing meeting notes, keeping internal client partners informed of project direction and ensuring that timelines are met
Execute solid follow-through and communication skills to keep the client partners abreast of the status of work through completion, including managing post-mortem meetings and notes to track and document what worked well and where improvements are needed
Recommend the necessary improvements to continuously elevate the performance and perception of the GBM team; and guide where approved—advancing GBM’s stability and gold standard of work output
Serve as a partner for both GBM and client partner teams—including the negotiation of expected timelines and current bandwidth
Mentor and inform inter-GBM execution teams to set them up for success with assigned client partners
Manage executive-level expectations when determining feasibility for completing projects and/or campaigns
Define KPIs and ensure that reporting is established
Oversee the processes and procedures used by the Account Management and Traffic teams, including the project management tool to be used by the Traffic team to ensure effective use and efficiency for maximizing productivity and client partner satisfaction
Build consensus amongst conflicting points of view through collaboration and active discussions
Review and approve work at all stages to ensure the GBM team and what is being produced/delivered is always in line with brand guidelines and client partner expectations
Extensive knowledge of the travel, membership and/or MLM industry as it pertains to marketing
Excellent skills in writing, client services, adaptability and verbal communication—strong ability to work with and develop strong relationships with a range of people internally and externally to the organization
Minimum of 5 years of experience in marketing communications and creative services, including work in global markets (preferably in travel, membership or MLM)
Bachelor’s degree in Marketing, Communications, Journalism or media studies with other appropriate experience
Recognize quality in marketing communications and creative services
Strong presentation and negotiating skills
Strong organizational and time management skills with the ability to multitask
Confidence, tact and a persuasive manner
The ability to lead and motivate teams in a professional and calm manner
Must be adaptable to a fast-paced and growing environment
Attention to detail and accuracy in reporting
Solid business sense to do what is right for the client and the company
Ability to travel and/or work remotely during dedicated event periods, including unconventional hours as needed
Ability to demonstrate Company Values
Live fun, freedom and fulfillment
We are one big team
Honor, embody and expand trust
Deliver and promote excellence
Commit to resolution
Care and Contribute
Champion full potential
Embrace creativity and innovation
Foster safe and open communication
Ensure sustainability in everything we do

Director of Brand Marketing Resume Examples & Samples

Developing strategy and managing execution of brand marketing programs for Asia Pacific
Working with global brand marketing teams to localize brand positioning and messaging for Asia Pacific markets
Partnering with loyalty and content team to develop relevant programs to grow and activate our key source markets
Working with area marketing teams to develop effective continent and country level marketing programs that drive brand awareness, preference, market share and topline performance
Brand management or brand marketing experience ideally in Asia Pacific
Prior experience developing integrated brand marketing campaigns across channels (digital, social, buzz, PR, sales)
Requires skill in brand marketing strategy, communications development and evaluation, media planning, budget management
Requires leadership skills in multiple team environments. Ability to build confidence, influence and sell ideas to diverse constituencies – from Marriott regional teams, corporate headquarters staff, hotel management, franchisee/owners representatives; advertising agency management to strategic alliance partners. Ability to make compelling presentations
Requires excellent administrative an organizational skills and the ability to successfully handle many diverse projects and constituencies simultaneously
Requires ability to travel internationally frequently

VP, Brand Marketing Resume Examples & Samples

Drive all aspects of client service, including strategy and program development for technology client, developing and executing successful public relations strategies and programs
Maintain regular dialogue with senior leaders within client’s business operation, both in the U.S. and overseas
Integrate with other senior leads on the business at Ogilvy PR and in other Ogilvy disciplines
Effectively manage account team to ensure that work and service is delegated to the appropriate experience levels within the team structure
Support client/agency teams in other global markets as necessary
Identify and develop new business opportunities, leading or otherwise participating fully in office/firm new business efforts
Partner with talent acquisition on efforts to attract, hire, train and develop new staff members
Manage overall performance assessment, training and development of relevant staff
Routinely invest in building agency accounts, capacities and resources
Manage overall financial performance of accounts, assuring proper client-related financial procedures are followed
When necessary and appropriate, intervene with account teams and clients to address financial and billing issues
Continually seek new ways to learn, improve and contribute

Graduate Brand Marketing Executive Resume Examples & Samples

To support on projects and day-to-day activity across the Brand team, across all product groups; Broadband, TV, Mobile and Home Phone
You will support multiple Brand managers in the team, but with 1 direct line manager
You will have ownership of specific administrative tasks e.g. finance and budget control, purchase order requests, meeting agenda planning etc
You will have ownership for specific project work, e.g. managing the research panel agenda and agency, updating product positioning documents, managing and updating campaign planning documents etc
You’ll have the ability to manage your time effectively, to deliver against multiple tasks/ projects at once
You’ll enjoy working as part of a team, being an instrumental part of a wider working group, but with clear areas of ownership
You’ll be able to communicate with confidence and clarity, managing your stakeholders at all times
You’ll have a close attention to detail; we have a diverse and complex set of products and services that require constant attention, messaging and positioning
You’ll look to add value at every opportunity, not waiting to be asked to complete a task, but proactively generating insight and value

Manager, Digital Brand Marketing Resume Examples & Samples

BA/BS/Bachelor's Degree in Communications, Journalism, English or related major
A minimum of five (5) years of experience launching digital marketing campaigns on web and mobile platforms
Strong understanding of user experience and digital design best practices
Basic understanding of website architecture, SEO, domain set up
Experience with eCommerce and/or working with eCommerce teams
Familiarity with web analytics, key digital metrics and reporting
Knowledge of best practices with digital creative (banners, rich media ads, video)
Experience with managing a budget
Passion around emerging technologies and how they will change consumer experiences
Proficient in MS Word, Excel, PowerPoint, and Outlook
Ability to travel domestically and internationally, overnight as needed
Loyalty program experience
Experience working on a luxury brand
Experience working in a large, matrixed organization

Brand Marketing Executive Resume Examples & Samples

You will support the Brand Marketing Manager in implementing ambitious, innovative and consumer centric multi-channel Tier 1 marketing campaigns
Using a combination of owned channels (site, email and social platforms) earned and bought media, you will help construct stand-out campaigns that inspire and engage the ASOS customer
Working closely with our media agency, delivering and reporting on key paid social campaigns
Lead Tier 2 brand moments, delivering a set of global principles and toolkits to all markets, whilst being reactive to retail trends and requirements
Work collaboratively with Global Trade Marketing, Content & Engagement, Brand Insight, Performance Marketing and Creative Teams
Challenge the value of all work produced to ensure it’s delivering against KPIs and regularly report results back to the business
Be a constant source of industry knowledge, keeping the team up to date with the latest brand marketing campaigns that drive conversation, engagement and digital innovation
2-4 years experience in a global marketing function
Proven track record supporting innovative and effective global brand marketing campaigns, which are rooted in consumer insight and utilise multi-channels including social
Experience working with global markets and working closely with teams in satellite offices
Experience in briefing in-house teams and/or external agency partners
A credible, convincing communicator – someone who can collaborate with colleagues and translate campaign plans into palatable and tangible information
Passionate about the 20 something consumer
Ability to respond nimbly in a fast paced environment
Ability to manage complex and multiple tasks with good prioritisation skills
Comfortable with ambiguity and embraces change
Thrives in a values driven business
Curious with an enquiring mind

Associate Brand Marketing Resume Examples & Samples

Support Marketing Manager with all Marketing interventions and campaigns from development to execution
Work cross-functionally with events, category and traffic teams to guide and support the development of marketing plans to support their business goals
Develop accurate projects priorities, schedules and execution of marketing campaigns
Responsible for supporting execution of Media Plan in conjunction with Media Agencies and Marketing Manager
Responsible for liaising with Creative Agencies to ensure effective and timely execution
Prepares marketing reports by collecting, analyzing, and summarizing data
Continually evaluate and improve marketing and collaboration processes
4+ years’ experience in B2C as Assistant/Associate Brand Manager
Demonstrate strong understanding of marketing and marketing principals
Demonstrate experience in marketing program execution, managing projects with multiple stakeholders and multi-tasking between various projects
Experience in FMCG Marketing would be a preferred
An Master’s degree in Business Administration, Marketing, Advertising or related field is preferred
3-4+ years’ experience in Brand Planning, Brand Management and Marketing
A proven track record of creating and executing successful marketing plans that are creative, engaging, testable, and highly analytical, for both new product launches and existing products and services as well as consumer promotions
Experience quantitatively and qualitatively analyzing the competitive media landscape, as well as analyzing media mix models to develop measurable media channel strategy and plans
Experience following global standards, establishing Mass advertising best practices, driving creative strategies and producing cost effective, brand and response-driving advertising
Experience driving the collection of market intelligence; setting market research goals in collaboration with business owners; Identifying and tracking trends in core market segments to guide creative execution
Strong creative intuition and demonstrated creative success, experience in test and scale ad environments and experience developing new media channels effectively
Effective problem-solver and strategic thinker; demonstrated ability to analyze data and develop fact-based recommendations to persuade senior leaders and stakeholders
An Masters degree in Business Administration, Marketing, Advertising or related field is preferred

Senior Director of Brand Marketing Resume Examples & Samples

Reporting into our Chief Marketing Officer, this role will manage two leading consumer brands in the online food ordering space, Grubhub and Seamless. Grubhub being nation-wide and Seamless in New York
Be the Brand architect to develop brand strategy and positioning, and the leader in developing strong brand understanding. Influence cross-functionally its execution across touch points within product, integrated campaigns, PR and social
Lead creative excellence across every asset, be details oriented to achieve superior consumer advertising and brand perception
Build compelling marketing plans to drive revenue growth from new and existing diners, and be comfortable in the digital space
15+ years of strong brand marketing experience in a marketing-driven organization, and have proven success driving revenue through consumer activation, offline advertising, PR, social media, stunts, and promotional programs
Experience required in managing digital and/or e-commerce brands with record of success
Create and manage budget
Must create strong measurement frameworks for all programs
Marketing partnership development and Agency management experience is a must
Solid strategic understanding of Social Media platforms and their importance in a successful integrated marketing effort
Must be able to execute as well as manage
Must be a team player. Working collaboratively must be a core part of who you are
Experience managing a team is required

VP, Premium & Select Brands & Brand Marketing Resume Examples & Samples

Advocate for the Premium and Select brand group and conduit between brand and the continent
Brand signature elements local execution
Prior brand management experience required

VP, Luxury Brands & Brand Marketing Resume Examples & Samples

Advocate for the Luxury brand group and serve as conduit between brand and the continent
Support of the brand positioning and representation in immersions internally and externally
Performance standards and on / off strategy execution
Design Execution
Prior Luxury experience required

Geovia Brand Marketing Director Resume Examples & Samples

Define, build and execute an integrated Marketing Plan in support of Industry “What To Market” solutions aligned with the Brand priorities and associated business plans
Ensure the delivery, relevancy, consistency and convergence of Brand content and marketing messages through the Pillars (Communication, Event, Advertising, Social, Digital) in line with the Brand Promise and Strategic Plan
Ensure a consistent, equity-based style throughout the organization
Interface with the GEO teams to ensure timely and effective execution of Marketing tactics and programs; provide guidelines to ensure the consistency of Brand messages in all GEOs
Create and maintain annual Marketing budget
Work closely with executive team for annual Brand Book preparation and long term Business Strategy
Populate and develop the user profiles at each touch point of the user journey by defining and implementing relevant actions to increase the user database (number of users)
Define, Lead and Execute the Brand Advocacy Marketing strategy for attraction, activation, engagement and retention of potential and current users
Monitor Public & Private/ Physical & Digital user communities to build brand knowledge, awareness and adoption
Act as the Face of the Brand with customers, prospects, user groups and act as the face of the users within Brand organizations
Identify the Brand evangelists and influencers and develop their relationships to strengthen their loyalty to the Brand and to build sustainable user references
Build a formal process to collect and leverage user feedback to improve the Brand user experience and to identify the Brand Points of Parity and Brand Points of Differentiation
Ensure the delivery of Role Marketing kits for buyer & user journeys by interlocking with Role Portfolio Management leaders to establish an optimal user touch point and engagement strategy
Prepare the Brand deliverables (In-app marketing kit) for the Sales and Marketing Online platform to develop upselling and cross-selling opportunities
Strong Leadership
Professional Efficiency and Organization
Effective Communication
Influence and Selling the Vision
Strategic Thinking and Strategic Alignment
Skill Set: Marketing Planning and Strategy
Go to Market
Communication Strategy and Planning
Skill Set: Buyer/Customer Knowledge and Profiling
Skill Set: Demand Creation
Skill Set: Marketing Methods, Process and Tools
Skill Set: Reputation and Branding
Multicultural Relationship Management

Intern Brand Marketing Production Resume Examples & Samples

Assist the Brand Marketing Operations (BMO) Production team with shoot preparation, organisation and wrap up for global advertising campaigns
Experience within either agency or (film/photography) production an advantage
Knowledge of digital production an advantage
Basic knowledge of Adobe CS an advantage

VP, Brand Marketing, Lifestyle Resume Examples & Samples

4-year degree from an accredited university in Business Administration, Marketing, or related; MBA
12+ years of relevant professional experience in marketing or related function, demonstrating progressive career growth and pattern of exceptional performance
Prior lifestyle branding/ brand marketing experience

VP, Global Brand Marketing Resume Examples & Samples

Leadership of crm strategy and brand insights
Manage and develop a team of motivated and experienced marketing leaders
Highly collaborative individual comfortable with decision making in a fast paced and entrepreneurial environment
12+ years experience in a senior brand leadership role, managing large teams across multiple geographies
Hands-on experience with CRM program management
Experience driving marketing strategy across, retail, wholesale, ecommerce

Brand Marketing Specialist Resume Examples & Samples

Support the development and execution of marketing strategies and product launches
Support the regional and channel marketing requests
Support the creative process for marketing campaigns; gather insight and help analyze marketing data and campaign effectiveness
Demonstrate strong knowledge of current digital marketing methods and product knowledge
Support the creation of campaign recaps, updates and brand reporting with accuracy and on time; recommendations for future execution
Assist in coordination and support outside agency partners
Contribute or support execution of events to light up the brand and/or product to further brand storytelling and product marketing initiatives
Build trust, collaborate/value others, communicate effectively (written and oral), drive execution, foster innovation, solve problems creatively and demonstrate high integrity
Must have at least 3 years of relevant Brand PR/marketing experience
Global/international brand experience a plus
Technology brand experience a plus
Creative, agency and/or production experience
Highly adaptive and proactive problem solving critical to success
Communicates effectively and courteously with all contacts -- internal and external
Organizes workload throughout the day to meet project timelines and deadlines
Works evening and weekend hours as needed to meet deadlines and works effectively under high level of pressure and demanding time lines
True team player and will assist with other duties as assigned on a regular or occasional basis
Has excellent knowledge of computer operations and software on both MAC plus and PC and works with a high degree of accuracy
Proficient user of Microsoft Office; uses Internet and email programs proficiently

Brand Marketing Intern Resume Examples & Samples

Current undergraduate student, ideally with a focus on marketing or communication
Previous internship experience is a plus, ideally in a marketing or advertising role
Experience using Basecamp is a plus

Manager, Loyalty Brand Marketing Resume Examples & Samples

4-year degree from an accredited university in Business Administration, Marketing, Advertising, Journalism or related major
5+ years of relevant professional experience in marketing or advertising
Experience managing integrated marketing programs from development to execution and analysis
Ability to identify, analyze and troubleshoot complex issues
Project management skills, including demonstrated ability to lead cross functional teams
Highly detailed, with ability to thrive in fast-paced, deadline-driven environment
Excellent relationship development and management skills with both internal and external business partners
Write/edit effective creative briefs that include campaign objectives and strategic messaging
Ability to turn data/insights into customer facing marketing strategies and messages
Understanding of consumer behavior and marketing principles
Ability to interact and influence all levels of the organization through persuasive communication and analysis
Brings together the appropriate mix of associate knowledge and skills to complete work
Models and coaches others on staying calm and focused during stressful situations
Adjusts team and own priorities when experiencing change or challenges

Employer Brand Marketing Associate Resume Examples & Samples

Develop and oversee the execution of global media plans from inception to completion working closely with various agency partners
Ensure media plans are strategic and targeted with a focused eye on constant, measured improvement
Ability to think creatively and understand the importance of how creative development impacts media strategy
Problem solve and think critically, coming up with solutions that will make an impact and challenge the status quo
Project management experience in fast-paced environment; working independently, and as part of a global team
Expert analytical skills, including the ability to synthesize data points and make decisions that drive program performance
Excellent communication skills – both verbal and written – and superb presentation skills
High energy with the ability to prioritize effectively while managing multiple initiatives performing under pressure within tight deadlines
Ability to stay highly organized and efficient in a fast-paced, rigorous work environment
Self-starter demonstrated by willingness to take initiative and take on difficult situations or challenges
Proven PowerPoint and Excel skills
Flexibility and willingness to travel

Brand Marketing Resume Examples & Samples

Part of the core team developing an end-to-end brand platform to take the bank’s marketing and communications to a new level; one that not only speaks to customer but engages them meaningfully across multiple channels
Exploring new, impactful ways to touch people with the DBS Brand – including, but not limited to the development and marketing of compelling content that serves to Position DBS as a dynamic, innovative brand that is redefining banking and “Making Banking Joyful”
Ability to carry these core messages to engage DBS staff meaningfully, and engender our values "PRIDE" (Purpose Driven, Relationship Led, Innovative, Decision Making and E!, for everything fun!) in the DBS brand
You will plan, implement, manage and evaluate marketing campaigns that meet our core brand and marketing objectives, and to ensure initiatives are on time and on budget
Actively create and execute on digital communications strategies and integrate communications plans across social, online and offline platforms
The candidate will also work with agencies and DBS country marketing managers in the region to oversee all creation of brand and marketing assets across the DBS key markets to ensure they adhere to Brand guidelines, including tone of voice
Use analytics and social listening tools to measure effectiveness of campaigns and to further strengthen engagement with our target audience
Collaborate with stakeholders across the region to ensure best practice sharing on people, content and processes

Specialist, Brand Marketing Resume Examples & Samples

Must have at least 3-5 years of relevant Brand Marketing experience
B.S. or B.A. in Marketing, Business Administration or equivalent experience; MBA preferred
Brand management in CPG industry a plus
Global brand experience and technology brand experience a plus
Broad range of marketing knowledge including digital, print, video, and social and marketing tactics that work across the consumer purchase funnel
Proficient with programs such as Excel and PowerPoint and have strong written and oral skills
Strong creativity, attention to detail and high organizational skills
Excellent collaborative and interpersonal skills - interacting effectively with all levels of the organization
Strong Multi-tasker - Must work well under pressure and in a fast paced environment

Director, Select Brands & Brand Marketing Resume Examples & Samples

Prior experience developing integrated brand marketing campaigns across channels (digital, social, buzz, PR, sales) is required
Experience partnering with global brand management and marketing teams is strongly preferred
Organizational Capability- Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit
Talent Management- Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives

PR & Brand Marketing Intern Resume Examples & Samples

Support the PR team coordinating PR activities: showroom, press requests, events and product seeding
Support PR and Brand Space plan & activities (on & off line)
Handle the product purchasing orders and follow up the invoice process
Maintain the local warehouse & catalogue
Support the PR team on Brand presentations (internally and externally)
Monitor daily Press Review newsletter through our supplier + prepare PR reports for Global / WE / Management/ Sales Force
Other communication activities such as events & communication production with agencies

Consumer Brand Marketing Director, Global Resume Examples & Samples

Work with key global partners to ensure The New York Times’s brand guidelines are clearly understood, adopted and executed to deliver consistent global brand experiences. Be the link between the communications efforts and messaging insights in the NY office and the agile acquisition teams in London
Understand key global markets and interpret consumer and market needs as they relate to all brand communications. Help the Consumer Revenue and Global teams prioritize communication messages, channels, and markets
Lead innovation in the use of consumer and market data to maximize growth of the brand and build market share through strategic and innovative marketing programs. Use market data to drive segmentation and customized experiences and approaches, partnering with the Analytics and Insights teams
Work closely with the global audience development team to ensure a consistent message across touchpoints to global users
Identifies opportunities in existing programs to include customer development programs
10+ years of marketing experience
Holistic marketing experience preferred
Demonstrated ability to work in creative and analytical environments
Experience with agile working processes preferred
Data-driven mindset, leadership and problem-solving skills, using creativity and innovation
Prioritization, strategy, and consumer experience
Ability to lead cross-functionally and build deep relationships

Executive Director, Consumer Brand Marketing Resume Examples & Samples

Partner with the Consumer Revenue team to increase the number of subscribers, retention, and overall revenue
Develop a system for communicating the needs and results of the consumer business within the Brand Engagement team, ensuring our business objective are front of mind in our brand strategy
Lead the content strategy for all Consumer Revenue, including acquisition and retention/CX. Ruthlessly prioritize the critical messages and partner with the Consumer Revenue team and the creative teams to deliver what’s needed
Tailor the communication strategy to key segments
Lead cross-functionally the creative teams to deliver the communications/creative needs of our Consumer Revenue business, globally. Partner with Audience Insights to ensure we understand deeply the key messages our subscribers and potential subscribers need

Senior Specialist, Payer Brand Marketing Resume Examples & Samples

Minimum of 2 years’ experience in Sales, Marketing and / or Operations related field
Experience with excel and pivot tables
Experience working in a fast-paced, cross-functional environment
Experience managing multiple stakeholders
Experience working on multiple projects at one time
Experience tracking / monitoring budgets

Assistant Account Executive Brand Marketing Resume Examples & Samples

Outstanding career development opportunities in one of the world’s leading PR agencies
Exciting challenges in an international environment
An introduction to client consultancy and project management
A fantastic working environment in a dynamic team
An opportunity to work with interesting clients on varied and constantly evolving themes
Degree qualified
First experience in PR or in journalism
A desire to work in brand marketing and an interest in working on B2C clients
Strong written skills
Creativity with strong organisational skills
Skilled communicator with the ability to empathise
Quick learner – ability to grasp instructions first time
High level of engagement
Very good knowledge of German (oral and written) and English (experience abroad is an advantage)
A good knowledge of standard software such as MS Office

Manager, Curio Brand Marketing Resume Examples & Samples

BA/BS Bachelor’s Degree
A minimum of four (4) years of experience in marketing roles
Ability to travel globally as required
A minimum of five (5) years of Hospitality industry experience preferred, with a mix of experience from brand marketing and brand public relations roles
In-depth knowledge of franchise organizations advantageous

Brand Marketing Partnerships Associate Resume Examples & Samples

Relationship management with external partners (e.g. brands, retailers, manufacturers, licensing partners) and internal cross-functional teams
Help conceptualize, plan and execute partnership campaigns which include integration in merchandising, email, online, retail, social, public relations, events, advertising, and other unique activations
Development of creative briefs and marketing calendars
On-going communication and project management with key partners and cross-functional teams to meet brand calendar deadlines with accuracy
Recap campaigns against KPIs such as sales, traffic, and brand awareness. Extensive reporting and post campaign analysis
Prospect for partners of various scales to increase brand awareness and equity
Develop deep understanding of the brand's identity and key marketing initiatives
Advise Audubon entities including state offices, centers, and chapters who desire to undertake strategic partnership efforts
Support Director of Marketing with departmental budget tracking and month end close process. Provide accurate financial analysis to inform forecast and annual budget
Continually evaluate communications and work process in order to streamline information and develop and implement effective, efficient formats
Assist with new business development, including brand extensions, launches, and expansion. Implement new strategies and approaches
BA required (marketing/communication focus a plus)
Ideal candidate will have 2+ years of demonstrated success in brand management, partnerships, integrated marketing, and/or business development in a fast-paced, flexible, team-oriented environment
Experience with retail, direct, and online marketing tactics
Meticulous work style and follow through when owning projects
An ability to multi-task effectively and ensure that projects are completed with accuracy and on time
Ability to implement several projects in different life cycles simultaneously in a fast paced environment
Strong self-starter who thinks on his/her feet to solve problems
Possesses a can-do, enthusiastic, and positive attitude
Strong interpersonal and written/verbal communication skills
Microsoft Office proficiency required, including Excel, Word and PowerPoint

Director, Upscale Brand Marketing Resume Examples & Samples

Planning, assigning and directing work for direct reports
Collaborating with direct reports on their professional development and growth
Recognizing and rewarding performance excellence
Communicating and enforcing company policies and programs
Applying corrective discipline, addressing complaints and resolving problems in a timely fashion, involving and collaborating with leadership and Human Resources as appropriate

Brand Marketing Specialist Resume Examples & Samples

Support the Brand Marketing Manager in launches of Coffee/Machines/Accessories in terms of forecast, demand planning and pre/post analyse those launches in relation with other Marketing team members
Be the Brand Guidelines guardian of the correct usage of Brand Visual identity across all own captive channels - assure asides correct use of visual identity correct use of all descriptives in pos materials (coffee brochures/machine brochures/accessory brochures) aligned with the Brand Marketing Manager
Manage HQ & local conceptualization retail campaigns
Advanced degree in marketing communications or economical degree
1-2 years expertise in product management or retail/Channel marketing
Stress resistant, structured, organized, eager to learn
Fluent in English and Dutch with a good knowledge of French

Brand Marketing Director Resume Examples & Samples

10+ years progressive marketing experience with demonstrated proficiency in brand or product management in a global, multi-brand environment, as well as 5 to 7 years managing teams and/or significant complex projects. Significant strategic agency management experience and proficiency required. MBA and strong digital / interactive marketing experience preferred
Demonstrated effective and/or persuasive verbal and written communication skills for providing information to clients, vendors, senior management, and staff
Demonstrated knowledge of marketing principles and strategic planning process
Demonstrated ability to develop effective brand marketing and/or channel marketing strategies in a multi-unit hotel or another travel/service environment preferred
Demonstrated ability to analyze and interpret research data on consumer preferences and market trends
Demonstrated experience in effectively managing a marketing program budget and in effectively allocating budget resources to maximize impact
ACCOUNTABILITY
Recommends brand marketing strategies and courses of action to senior management based on findings from research and analysis
Significant impact on determining how to best allocate budget for marketing and budgetary expenditures, and on tracking and maintenance of marketing budget and related resources
Determines necessity and timing for contracting with agencies, contractors, and research vendors
CONTACTS (Key Relationships)

Associate Manager, Global Brand Marketing Resume Examples & Samples

Minimum of 3 years of progressive experience in consumer packaged goods or video/digital gaming
Expertise in transforming a strategy and vision into actionable plans
Experience in developing and implementing a world class, leading edge media, advertising and promotions campaigns and driving execution with internal and external partners
Thorough understanding of the steps necessary to bring products to market
Experience in global product development processes
International experience and global perspective preferred

Assistant Manager Co Brand Marketing Resume Examples & Samples

2+ years of experience in Marketing or Advertising required
Experience with Direct Response Marketing required
Experience with Digital Marketing is required
Experience with Loyalty Marketing is a plus

100

Brand Marketing Intern Resume Examples & Samples

Previous experience in corporate environment essential (in one or more international blue chip FMCG companies and/or entrepreneurial consumer-facing companies)
Solid consumer understanding and the ability to translate it into effective programs
Good communication, analytical, project management skills and attention to details
Good relationship building / networking skills

101

VP, Brand Marketing Resume Examples & Samples

Help develop and evolve Aspen Dental brand strategy. Ensure the brand vision is brought to life in a way that is relevant and compelling to our target audiences, key stakeholders and employees
Drive patient demand and new patient appointments by innovating on brand and fully integrated marketing strategies, plans and execution across all consumer touch points. Leads brand and business planning annual cycle for the department
Develop and steward the development of breakthrough creative brand campaigns across marketing mediums and consumer touchpoints end-to-end, from concept to execution. Primary channels include TV, newspaper, digital/website, social, CRM, direct marketing and directories
Provide brand and corporate identity governance and stewardship
Define and action consumer segments and prime prospects; leveraging superior consumer insight to develop relevant value proposition and positioning
Lead day-to-day brand/creative agency execution and plan management; including helping drive agency selection and evaluation
Oversee brand/business retail planning and the development, qualification, and implementation of offers, promotions and programs with cross-functional teams and stakeholders
Foster consistent measurement, robust analytics and a focus on results to continuously improve effectiveness and ROI
Drive the creation and maximization of strategic partnerships that amplify our message, are relevant to our target audiences and build patient demand, brand equity, brand reputation, and internal adoption
Partners effectively with operations and offices to support their efforts and implement brand strategy and creative execution
Longer-term, will oversee and direct brand design and visual merchandising across internal and external channels

102

Brand Marketing Executive Resume Examples & Samples

Plan and project manage multi-channel campaigns and implement from concept through to production
Write agency creative briefs, including proposition development to support campaigns
Clearly articulate what our brand stands for to educate a range of stakeholders across our Divisions & Hubs
An eye for written detail and effective visual communication
Own, update and enhance the RS brand guidelines digital portal

103

Brand Marketing Director Resume Examples & Samples

Leading and developing the year-long communications and engagement plans for portfolio/packaging launches including advertising, consumer promotions and earned/paid media
Leading the commercial agenda for packaging/portfolio launches to ensure flawless field execution and consumer conversion in-store
Lead creative development and execution for all Portfolio Solutions launches
Lead agencies to maximize creativity & game-changing ideas
Collaborate with media team on media planning and buying through Agency 3rd party to distribute mobile first content
Lead the strategy and development of long-term and annual brand plans including
A minimum of 10 years prior Marketing experience (if undergrad degree only) OR 8 years of prior Marketing experience (if Advanced degree)

104

Brand Marketing Controller Resume Examples & Samples

Manage the development of the brand identity with our design agency to create, develop and deliver the Sky Mobile brand – its language and visual identity
Plan and co-ordinate the brand launch of Sky Mobile across Sky
Create and own impactful marketing campaigns - work closely with the creative teams to ensure consistency across on air and online
Ensure the brand marketing campaigns deliver effectively through the line working closely with Product Marketing and Trading teams, leading campaign briefings to agencies and internal RTMs
Challenge media and creative agencies to deliver best in class work and innovative solutions to campaigns
Ensure the way in which the wider Sky teams communicate our products is in line with the marketing guidelines for the products and services. Be the go to person for all brand related queries
Develop and present campaign creative work to senior stakeholders in Sky
A proven track record of marketing with experience of new product/brand launches
Excellent creative judgment
Able to manage multiple campaigns and activities simultaneously
Entrepreneurial spirit; proactive self-starter who is able to effectively navigate an environment where plans/projects change at short notice
Comfortable with meeting the challenges of tight deadlines and prioritising workload
Passion for delivering results oriented campaign

105

Global Innovation Brand & Marketing Assistant Director Resume Examples & Samples

Support the Global Innovation Leaders in developing a strategy for branding EY
Develop a global point of view and differentiated value proposition for programs such as Robotics and Blockchain that serves as the basis for all go-to-market campaigns, internal and external communications, and asset development
Deliver an integrated BMC plan that leverages multiple channels/programs from analyst and public relations, to social media and digital platforms, conference sponsorships, and asset development (thought leadership, videos, infographics, website pages)
Measure effectiveness and ROI that is focused on the 3 R’s of reputation, relationships and revenue
Establish relationships to co-develop, leverage and amplify with Service Lines, Areas/Regions, Sectors and other contacts as applicable around programs in order to deliver a differentiated value proposition in the market
Manage BMC spend related to projects/programs
Demonstrate creative and independent thinking to develop strategy and next steps, including leveraging resources and tools effectively to drive participation, with continuing enhancements
Collaborate with direct team and others in order to gather information, analyze and develop informed recommendations to advise on prioritization or actions
Quickly define problems, collect input, conduct assessments, draw conclusions
Leverage effective change management techniques to help advance initiatives and achieve desired outcomes
Take initiative and challenge the status quo using diplomacy, when required
Apply appropriate use of firm branding, positioning and visual identity in all deliverables
Creative, innovative and critical thinking with a strong track record of developing credible ideas for content
Strong understanding of innovation concepts and disruptors and prepared to keep up with latest developments, including the environmental factors that may impact EY, the practice and its markets, particularly in the area of technology and regulation
Experience in digital communications/experiential communication
Excellent verbal and written communication skills as well as listening and interpretation skills
Meticulous copy editing skills with strong attention to detail and commitment to delivering high-quality output
Strong relationship-building skills
Strong project management skills, including prioritization and ability to multi-task
Experience leading integrated brand-building, marketing and communications programs within a complex business environment, with proven results
Communications knowledge, ideally gained within professional services or in a similar world-class global organization
Understanding of EY organization including the respective practices and functions
Community building experience, especially using SharePoint technologies
Strong PowerPoint skills
Approximately 10 years of experience
Experience in developing strategy and working with leadership to align with the requirements of the business
Experience leading integrated marketing and communications programs within a complex business environment, with proven results
Substantial creative content experience
Proven track record of creating and executing innovative brand programs

106

PR & Brand Marketing Assistant Resume Examples & Samples

Build strong relationships with media, editors and stylists
Assist in ideation for media launches, pitches and editorial generation
Support Associate PR Manager to secure coverage that meets the needs of the business
Social media -- influencer outreach, post scheduling and content generation
Manage media database
Create and implement PR activities to support new season launches, activations, events etc -- including packing media kits and samples etc
Assist with product loans for stylists, editors and influencers
Upload images to library + distribute images as requested
Perform other duties as assigned by management, including market research and administrative support to UK Marketing Managers as required
Proactively resolve problems, identifying issues and escalating as required
Project management -- in-store brand partnership events
Bachelors Degree required -- Communications, Marketing or Journalism preferred
Demonstrated success in PR, marketing or media industry in a fast-paced, flexible, team-orientated environment -- agency experience is preferred but not essential
High-level attention to detail
Existing knowledge of the UK media landscape including existing relationships with both press and influencers
Excellent communication and interpersonal skills, with ability and confidence to build relationships
Well-developed stakeholder management skills
Able to work independently and take responsibility and ownership of projects and tasks
Genuine interest and demonstrated knowledge of interiors and retail
Strong customer service mentality
Work with PR teams of brand partners to coordinate combined PR strategy
Results-focused approach. Ability to multi-task effectively and ensure projects are completed with accuracy
Strong Microsoft Office proficiency required, including Excel, Word and Powerpoint. Adobe Creative Suite experience a plus (InDesign, Photoshop)

107

Brand Marketing Specialist Resume Examples & Samples

Collaborate across functions to land multi-touchpoint, 'through-the-funnel' campaigns to drive both long-term brand value and immediate business impact
Determine appropriate KPIs, monitor performance, optimize content and its distribution in real time and report out on plan performance, working closely with Consumer Strategy & Insights, -Media Managers, FP&A and other analytics teams
Maintaining and monitoring potential and current influence partnerships
Assist in the conception and production of asset creation, translation, gathering, and curation for campaigns
Passion for Airbnb & travel. Experience hosting on the site is a huge plus
6+ years' experience or 2 years' experience plus relevant education that provides similar experience in social media and / or general marketing agency. Experience on the client side a plus
Exceptional storytelling, brand voice, brand writing and social marketing skills with proven ability to develop content that travels. Ideally with a good portfolio of content developed with partners and influencers
Ability to identify and capitalize on trends, cultural moments, human insights and proven experience of operating autonomously

108

Associate, Brand Marketing Resume Examples & Samples

Four-year college degree, MBA preferred
2-4 years of equivalent marketing experience
Demonstrated success working in a matrix environment

109

Senior Analyst, Brand Marketing Resume Examples & Samples

Lead the day to day digital and social media process for the trademark, ensuring the "voice of Pepsi" is engaging, on-brand, and bringing Pepsi moments to life across mobile
Work with cross-functional partners, and act as connector and lynchpin across brand, social, media and agency teams
Test & learn with emerging platforms, focusing on impact
Manage digital budget, including allocation, tracking, and some payment processing
Drive passion for our mobile-first agenda within the brand team and the greater marketing group
Minimum 2 years of marketing experience, preferably with leading-edge brands

110

Brand Marketing Resume Examples & Samples

Advertising and Media Planning
Product Marketing / Development
Public and Media Relations
Market Research and Analysis
Framing strategies for establishing greater awareness about the products
Building brand focus in conjunction with operational requirements; utilizing market feedback & personal network to develop marketing intelligence for positioning the products
Implementing pre/post launch sales promotional activities for brand building & market development
Utilizing market feedback & personal network to develop marketing intelligence for formulating plans (both strategic as well as tactical) for the brands
Should be comfortable with change and ambiguity given the dynamic business environment
Strong analytical & conceptual skills in revenue scenario planning
Ability to communicate at multiple levels with both customers and colleagues
Creative & Out of the box approach
Excellent Leadership & Team Handling skills

111

VP Brand Marketing Resume Examples & Samples

Develop and provide strategic direction for various client materials: plans, presentations, reports, news releases, blogs, media strategy and message documents
Provide proactive and reactive client counsel and creative recommendations on meeting client goals through integrated communications
Build, maintain and develop new/existing client relationships
Develop and execute high-quality media programs from conception to placement
Recommend and support executive visibility/thought leadership opportunities aligned with the clients’ strategy and positioning
Manage projects and timelines efficiently while balancing staff workload
8-10 years of experience providing public relations counsel in support of clients’ efforts around sponsorships, advertising and brand marketing
Experience working for a leading brand in support of advertising campaigns and sports and entertainment sponsorships
Existing relationships with media who cover advertising and the business of sports and entertainment
Knowledge of/experience with key advertising and brand marketing events
Experience developing and executing strategic communications plans that are relevant, creative and measureable
Demonstrated ability to draft and edit high-quality written materials, including media pitches, bylines, presentations and social content
Strong client presence and relationship-building skills, with an ability to lead a client to a strategy and point of view
Proven ability to contribute to compelling new business proposals and present them effectively and persuasively
Exceptional interpersonal communication and management skills – business minded and sound judgment
Demonstrated ability to lead, prioritize and manage multiple projects
Proficiency in meeting deadlines without sacrificing quality

112

Brand Marketing Specialist Resume Examples & Samples

Collaborate across functions to land multi-touchpoint, ‘through-the-funnel’ campaigns to drive both long-term brand value and immediate business impact
Determine appropriate KPIs, monitor performance, optimize content and its distribution in real time and report out on plan performance, working closely with Consumer Strategy & Insights, Media Managers, FP&A and other analytics teams
Maintaining and monitoring potential and current influencer partnerships
Experience in a fast growing consumer facing company
Strong experience communicating cross functionally, globally is a plus
Passion for company & travel. Experience hosting on the site is a huge plus
5+ years of relevant work experience in social media and / or general digital marketing and or integrative global marketing
Experience working on the client side and coaching agencies
Budget tracking and management experience
Optimistic approach to working in an unstructured, ever changing work environment

113

Brand Marketing, Summer Intern Resume Examples & Samples

Deliver final project(s) of highest quality that can have a positive, real & immediate impact on the business
Present final project(s) to leadership team at the end of the internship program
Work closely with a team and mentor
Attend intern trainings and events
Network/partner with peers, managers, buddies, HR and colleagues in other functions
Pursuing a Master’s in Business degree with a concentration in Marketing
Quick learner and self-starter; demonstrated analytical skills
Ability to bring project to closure autonomously with significant results
Excellent communication, computer and organizational skills
Passionate, hard worker with flexibility to evolve in a dynamic environment
Demonstrated success in a cross-functional, collaborative team environment
Proven leadership capability
Strategic influencing abilities

114

Brand Marketing & Integrations Manager Resume Examples & Samples

Understand and assess core product opportunities (e.g., opportunity size, appeal, differentiation) in order to proactively determine how to best increase awareness and drive acquisition, adoption, and engagement
Development of product positioning, claims and messages
Manage the the day-to-day relationship with any creative, social and/or activation agencies by steering agency briefing process, communicating KPI’s, and giving feedback on agency ideas/proposals
Development and execution of an integrated “Go to Market” plan in coordination with channel team owners. Includes development of plans across mass advertising, online, offline retail, PR and other critical marketing channels
Work with research team to develop consumer insights that inform marketing plans, as well as test the effectiveness of marketing activities
Exceptional track record of engaging, managing and developing high-performing teams
Experience developing productive relationships with leaders and influencers in relevant channels
10+ years of experience in creative brand execution and strategy with a creative agency
Entrepreneurial spirit and ability to own/create new programs and processes
Thinks big and has convictions

115

VP, Brand Marketing Resume Examples & Samples

Manages Brand Marketing team to ensure the development and implementation of core business, competitive, and brand marketing plans and strategies to achieve over all company objectives
Coaches, mentors, and advises Marketing staff.- Oversees and provides direction for market and competitor analysis
Develops the annual marketing plan and the strategies, tactics, and resources necessary to achieve department and business objectives
Builds measurement system to determine success of programs

116

Brand Marketing Intern Resume Examples & Samples

Support the ongoing management of the Brand Marketing site
Collaborate with IT and internal communications to implement improvements to the site
Maintain accurate content and update the site regularly with new guidelines and standards
Support the development of new or refreshed brand guidelines
Enhance our existing library of brand guidelines in both English and key global languages
Expand brand guidelines resources available for authorized affiliates
Manage trademark due dates
Research trademark specimens for North America
Manage database of trademark contacts globally
Support the activation of global brands
Support the director of global brand strategy and senior manager of global brand strategy in the activation of global brands
Support efforts to use brand strength data in global and regional marketing plans
Help to execute Mkt Dashboards quarterly
Perform digital audit related to Tier 1 brands

117

VP / Director of Brand Marketing Resume Examples & Samples

10-15 years of well-rounded marketing/advertising experience in positions of increasing responsibilities
University degree or college degree. Marketing curriculum a plus
Track record of performance managing teams, complex projects, budgets, production processes, and is comfortable meeting targets and objectives
Must be creative, and have experience developing and evaluating creative
Excellent communication, interpersonal and negotiation skills
Possess a marketing and customer service orientation
Respectful and solid leadership skills that motivate staff to exceed expectations
Ability to manage multiple, complex priorities within demanding timeframes
Ability to represent the Company in a professional manner
Financial services or retail experience, a significant advantage
Proven ability to lead a proactive marketing organization and ensure accountability

118

Brand & Marketing Services Manager Resume Examples & Samples

Oversee, manage, develop the brand strategy for the Kier Group – be the lead brand custodian, providing solutions to new challenges that arise as the business develops
Work with and influence the business in their marketing needs alongside the operational business partners and play an active role in the annual marketing planning process. This requires interaction with the Group’s senior leadership and an ability to gain their buy-in to proposals
Innovate, ensure fit for purpose and embed marketing tools/services/campaigns into the business working alongside the marcomms business partners
Facilitate and manage key marketing forums to share learnings and marketing best practice
Manage and develop the marketing services proposition for the Group – providing the business with tools to develop and deliver their marketing strategies and oversee the ongoing development of tools such as the supplier roster
Work with the business development and Marcomms community to understand their priorities and provide solutions to support their activity and challenges
Ensure consistency in approach and business adherence to marketing processes and policies, processes and brand guidelines
Deliver specific outcomes to increase the Group’s profile with external stakeholders e.g. customer events
Work with colleagues in the Marcomms community to support delivery of their objectives and provide efficiency of execution
Play an active role in the annual marketing planning process
Play a central role in marketing activity consolidation and transformation across channels
Degree level qualification and / marketing qualification
5 years experience in b2b marketing with a large multi-disciplined organisation
An established marketing practitioner with a strong understanding of marketing with good business acumen and judgement
Experience in dealing with and influencing senior business unit leaders, and confident at networking and building strong relationships with colleagues and stakeholders at all levels
An inquisitive personality with ability to work effectively within cross-functional teams
Ability to translate and communicate technical information into customer benefits to focus on benefit led marketing
Good organisational and people management skills with the ability to manage multiple initiatives simultaneously and work under pressure
A good understanding of digital channels and the ability to optimise outcome
Good solution focused approach
Self-motivated and action orientated
Project management experience with proven outputs
Strong presentation and communication skills – written, verbal and customer facing
A external customer centric way of thinking
An ability to educate and influence third parties on best practice marketing
Ability to monitor, measure and report on delivery of solutions
Ability to manage a financial budget

119

Employer Brand Marketing Resume Examples & Samples

Designer will create solutions for our Employer Brand Marketing Team that reinforces our Simple. Clear. Personal. brand platform. While supporting the bank's enterprise wide recruitment efforts
Produce high quality visual and interactive mobile, web, social and event experiences
Work from agreed upon creative briefs with copywriter, creative director and/or project teams to develop and execute concepts for major financial products and marketing initiatives
Partner with creative, marketing and agency teams to deliver creative that maintains best possible user
Understand competitive landscape, customer feedback, metrics to create user-centered design
Ability to create visual designs across a wide range of assets (including landing pages, web and mobile interfaces, Online Display Advertising, native ad units, social tiles) that push the Employer Brand Marketing expression, evolve guidelines and engage the consumer
Present to creative partners effectively and positively while communicating how the work will help achieve goals. Communicate concepts through sketches, diagrams, visual comps
Help Creative team workflow process run smoothly and find innovative ways to enhance it
Develop and nurture relationships with in-house agency colleagues, account management, Employer Brand Marketing partners — operating as a positive agent for improving internal communications and workflow
3-5 years digital design experience in-house marketing and/or agency creative team
3-5 years experience partnering with multiple teams
Excellent creative online portfolio
Ability to quickly absorb, express and expand upon Brand Platform and Graphic Standards
Create, iterate and continually deliver design in a clean, concise, intuitive way that maintains brand standards
Display rock-solid graphic design skills with an eye for typography, composition, layout, color, and pixel-level attention to detail
Knowledge in design best practices for mobile and web and delivering clean and prepped files to developers
Understanding the fundamentals, current challenges and future trends of the digital design landscape
Understanding photography select process, artistic cropping, minor retouching, and sharing assets through a content library system
Excellent organization and decision-making skills with ability to juggle multiple projects simultaneously
Thrives to meet aggressive deadlines in a fast-paced environment
A versatile, team player with a positive attitude
Fluent in Adobe Creative Suite, SharePoint, Powerpoint
Microsoft Office knowledge. (Word, Excel, PowerPoint, Outlook)
Working knowledge of HTML, Dreamweaver, Flash, Rich Media, Video Adserving on multiple platforms
Understanding processes a plus. Aprimo, Workfront, BaseCamp, Merlin, or CMS knowledge also a plus

120

Associate Manager Global Brand Marketing Resume Examples & Samples

Bachelor's degree in Marketing/Business or related (or equivalent); MBA preferred
5-7 years of marketing experience (or Masters with 3-5)
Similar “consumer product“ marketing experience in toys or another trend driven consumer products company is required
Product development knowledge/experience required
Experience working with licensors/licensees is highly preferred

121

Senior Manager Global Brand Marketing Resume Examples & Samples

Lead in the development, implementation, and management of annual Brand Campaign, from strategic brief through asset development and execution
Develop annual Marketing Plan in support of key brand priorities across three target consumer groups: kids, moms and brand fans
Lead cross-functional teams in executing marketing plan, setting direction and driving alignment to accomplish business objectives
Manage YouTube channel strategy and content development with multiple internal teams and external resources. Drive YouTube channel awareness and subscriptions through deployment of paid media, search and influencer strategy
Work closely with Digital team leads on strategy, execution and optimizations of HotWheels.com kid- and parent-targeted sites
Collaborate with Social Media lead on social strategy, content and editorial calendar to promote key brand initiatives, products and partnerships as appropriate to each platform’s audience and strengths
Drive Mom Communication Strategy, managing multi-channel asset development, media planning and campaign execution. Work directly with internal and external teams and vendors (i.e. Facebook, Pinterest, agencies, CRM team) to optimize mom-targeted communication to ultimately improve moms’ brand perception and drive sales
Drive retail development and activations for top accounts in collaboration with Customer Marketing, Product Marketing and Sales, and in alignment with strategic brand priorities
Collaborate globally with key subsidiaries setting global brand direction, gathering localized market needs and incorporating them to global marketing plans, and driving global brand consistency
Communicate brand and marketing strategies to stakeholders, customers and the cross-functional team through regular alignment meetings, international subsidiary calls, retail pitches and line review presentations
Build and maintain cross-functional relationships; drive execution and results from multiple teams and agencies
Help manage total brand media and non-media budgets
Manage and develop direct reports in the accomplishment of the above responsibilities
Thorough understanding of standard marketing practices, techniques and channels
Prior leadership experience in marketing/brand management including managing multi-disciplinary cross-functional teams
Experience successfully managing agencies and external vendors, evaluating creative and delivering constructive feedback
Demonstrated strong facilitation skills and ability to identify common ground amongst individuals with divergent opinions and perspectives
Demonstrated strong presentation skills with a persuasive nature
Demonstrated positive attitude, resourceful, sees challenges as opportunities and translates them into actionable items

122

Senior Manager Global Brand Marketing Resume Examples & Samples

Minimum 8 years (6 years with MBA) experience in consumer or brand marketing
Demonstrated strategic planning skills
Prior product development experience required
Proven analytical and conceptual skills
Knowledge of key licensed video game brands (Minecraft/Halo) strongly preferred
Demonstrated ability to coach and develop others

123

Associate Manager Global Brand Marketing Resume Examples & Samples

Minimum 4 years (2 years with MBA) experience in consumer or brand marketing
Demonstrated leadership ability, strong analytical and strategic thinking skills
Excellent written/verbal, time management and quantitative/analytical skills required
Proven ability to drive change and results through influential leadership skills
Demonstrated positive attitude, sees challenges as opportunities and translates them into actionable items

124

Brand & Marketing Intern Resume Examples & Samples

Bachelor or Masters degree in Marketing, Business, Communications, Journalism or relevant field
Excellent attention to detail, analytical and problem-solving skills
Excellent English written and verbal skills, eloquent and well-spoken
Positive attitude and the ability to prioritize tasks and manage deadlines
Proactive, goal-oriented approach to work

125

Brand Marketing Director Resume Examples & Samples

Brand and Trade Marketing
Performance Marketing
CRM Marketing
Partnerships

126

Brand Marketing Director Resume Examples & Samples

Lead our strategic thinking to flesh out the Cars.com brand, from our “big idea” and the promises we make, to our values, voice, and personality. Developing a distinctive point of view is essential
Set a direction that focuses on the Cars.com consumer and customer — the best brands start with in depth insights about their needs, interests, and passions. You are well versed with the best research methodologies to get at this
Oversee the work to bring to life the brand strategy with cohesive messaging, a fully realized visual identity and voice. Lead the execution across all consumer touchpoints, including advertising, on site, and owned channels. Evangelize the vision so all Cars.com employees feel ownership in the brand
Responsible for delivering growth in brand awareness, and know what levers to pull and how to measure results, including trends in brand beliefs and attitudes, and effectiveness of brand campaigns. You are equally fluent with quantitative and qualitative performance indicators
Own brand-building channels like TV and other offline media, and have developed creative campaigns from scratch that moved the needle in awareness. You know how to best invest across a portfolio of channels to optimize the media mix with integrated campaigns
Oversee creative and media agency relationships with an eye to long term partnerships that deliver aggressive growth
Oversee a small brand and creative team and partner closely with others on the marketing, communications and product teams to ensure the brand experience is consistent and cohesive. You are passionate about developing great marketers, and bringing out the best efforts of creative people
15+ years of successful brand marketing leadership experience covering both creative agency and complex corporate environments (consumer products / electronics preferred)
10+ years of creative marketing experience with large corporation and / or creative agency
BA required, advanced degree in lieu of experience Strong understanding of storytelling, the creative process and brand development
Strong communication skills with the ability to lead cross-functional teams and interface with senior and executive leadership both internally and externally
Ability to perform effectively under tight deadlines with high degree of uncertainty
Self-motivated, proactive and reactive, ability to prioritize projects and adjust as needed
Ability to manage budgets
Positive attitude, team oriented, optimistic, flexible, solutions thinker, problem solver
Relentlessly driven to make the best work in the world and of his / her career

127

Brand Marketing Resume Examples & Samples

Actively create and execute digital communications and 360 marketing strategies to differentiate DBS internally and externally - This role will be centered around building content that will position DBS as the go-to source for unique and in-depth insights on business and personal wealth management
Partner key stakeholders across the bank in collaboration to develop, repurpose and aggregate content, and produce original content to engage our audiences. Enable content marketing efficiencies across the bank, including internal communications to manage stakeholder engagement
Exploring new, impactful ways to touch people with the DBS Brand – including, but not limited to the development and marketing of compelling content that serves to Position DBS as a smart, dynamic, innovative brand that is redefining banking and “Making Banking Joyful”
Reporting into the Senior Vice-President of Asian Insights & Brand Marketing, you will plan, implement, manage and evaluate marketing campaigns that meet our core brand and marketing objectives, and to ensure initiatives are on time and on budget
Actively create and execute on digital communications strategies and Integrate communications plans across social, online and offline platforms
You will also work with agencies and DBS country marketing managers in the region to oversee all creation of marketing assets across the DBS' key markets to ensure they adhere to Brand guidelines, including tone of voice
You will also be expected to work with peers in Singapore and the region to ensure best practice sharing on people, content and processes

128

Brand Marketing Specialist Resume Examples & Samples

Maintain brand presence and assist in creative development, including creative concepts, positioning and messaging, and customer-facing presentations
Responsible for all PowerPoint presentations created by the Enterprise/Brand Marketing Department
Assist with graphic design and be able to crop images, manipulate simple graphics and maintain content management systems as needed
Responsible for quality assurance of creative projects, with a strong attention to detail and a thorough understanding of brand requirements
Maintain project schedules and job lists for internal creative services team
Work collaboratively with brand and digital marketing teams, interdisciplinary teams, executive management, designers, and writers
Draft marketing and advertising copy
Bachelor’s Degree in Marketing, Advertising, Design or related field
Three to five years related professional experience with a strong understanding of design and development of digital media
Excellent communication skills both written and verbal, with the ability to clearly articulate design and development concepts
Thoroughly familiar with branding and marketing online and how to communicate those concepts clearly in an office environment
Strong organizational and time management skills and the ability to easily maintain several projects at once
Demonstrates a positive attitude and initiative. Creative and skilled at assessing challenges and offering multiple solutions

129

Brand Marketing Intern Resume Examples & Samples

Driving own promotion campaigns
Supporting Brans Manager in: performance analysis, campaign execution and internal presentations
Tracking and managing budget
Support on liaising between external suppliers, agency and internal suppliers to ensure that delivery is achieved in line with expectations
Assist and support the brand team with post implementation evaluations

130

Manager, Category & Brand Marketing Resume Examples & Samples

7+ years of related Marketing strategy experience
Experience in managing direct reports
Ability to work as part of a team and interact effectively with others

131

Global Brand Marketing Intern, Summer Resume Examples & Samples

Marketing degree is preferred
Understanding and courses in Business and/or Marketing, Social Media, Digital Marketing
Creative thinker with an eye for detail
Demonstrated ability to be resourceful, take initiative and have a “can do” attitude
Interest in pop culture, entertainment marketing a plus
Enrolled in an accredited undergraduate program in very good standing, 2017 graduates are not eligible
Able to work full time from May/June-August
Candidates are responsible for their own housing & transportation (FREE Parking)

132

Brand Marketing Specialist Benelux Resume Examples & Samples

A keen music lover
Embedded in local creative culture. A connector
Energetic, optimistic, Inspires others
Combines strategic clarity with exceptional executional strength
Inspiring, hands-on collaborator with great attention to detail
4+ years of experience working with likeminded brand(s) and teams in an international consumer marketing environment, ideally in music, technology or consumer lifestyle marketing
Proven experience managing creative agencies
Proven track record in cultural brand building, creative execution, brand communication planning and execution with a focus on city marketing
Solid understanding of local media landscape is a must

133

VP of Brand Marketing Resume Examples & Samples

Work with the executive team establish, monitor and review the global brand development strategy to ensure that marketing goals are aligned with key business objectives
Drive brand awareness, particularly in the United States, by identifying creative and effective channels, properties, communities and technology to enhance Rakuten’s market position
Establish and manage brand relationship with teams in Japan as well as local markets
Manage marketing budgets related to global brand development efforts
Work with teams from HQ and various subsidiaries to gather necessary information to ensure effective global brand development programs
Establish timelines and oversee the timely development of all items related to global brand development
Identify unique and competitive brand positioning for Rakuten and its wholly owned subsidiaries in the US market
Analyze effectiveness to determine ROI, provide recommendations and prioritize resources
Work directly with Rakuten teams as well as the Rakuten subsidiaries to prioritize our effort to support our global brand development activities

134

SVP, Brand Marketing Resume Examples & Samples

Collaborate cross-divisionally (with research, production, marketing, consumer products, partnerships, media, creative content, publicity, digital, interactive, home entertainment, television, stage and music) to determine and ensure short and long term creative and business strategy for designated IP
Establish and utilize brand teams for designated branded IP
Curate and aggregate creative materials for designated branded IP from all internal media sources and divisions
Liaise with Research and Strategy Group to facilitate and analyze brand research and insights
Create brand and logo guides. Incorporate all of the above into a universal Brand Identity. Ensure brand consistency through all channels
Liaise with internal teams and external third party partners to communicate and ensure brand vision and brand consistency
Determine when updates of the same are necessary, execute updates, and disseminate information
Facilitate discussions with label heads (brand owners) and divisions to determine common brand goals and 5-year business plans and aggregate the same into an overall Brand Strategy
Develop Brand Plans by incorporating Brand Identity and Brand Strategy go-to source for brand positioning, creative identity, overall cross-divisional strategy
Work closely with identified business executives to facilitate in the execution of the 5-year business plans for designated branded IP and include the same in the Brand Plan
Evaluate market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
Work with business units to measure and report performance of all marketing campaigns, and assess against goals
Institute and manage brand brainstorms
Participate in content brainstorms related to designated branded IP

135

Brand Marketing Analyst Resume Examples & Samples

Bachelor’s degree in related field such as Marketing, Business or related field
Minimum of 2 years’ experience in consumer or brand management, or content development or management
Excellent project management, written/verbal communication and quantitative/analytical skills required
Experience with cross-functional leadership teams and analytical and strategic thinking skills

136

Brand Marketing Assistant Resume Examples & Samples

Providing administrative/project support to the Brand Manager to implement the Brand Communication Plan
Ensure accurate product support materials (Packaging, Photography, Technical information) are available online and offline as required
Liaise with internal and external design agencies and suppliers to deliver projects on time, on brief and in compliance with brand guidelines
Work with internal stakeholders to deliver briefs and development of marketing communications (e.g. brochures, Point of sales pieces, emails, online sites etc.)
Collaborate cross functionally to assist in the delivery of local marketing which may include email, radio, direct mail, web marketing, POS
Using eye for detail to check marketing proofs through to sign off
Issue of Purchase Orders and updating budget sheet
Champion ad hoc projects as and when required

137

Brand Marketing Intern Resume Examples & Samples

Assist in game marketing campaign development and execution on social including identifying beats for marketing activities, support the digital and social marketing teams, and coming up with new ideas to increase awareness
Provide administrative support to the marketing team, including shipping packages, providing minutes from meetings and booking meeting space for presentations and meetings
Coursework emphasis in marketing and communications strongly preferred. Must be currently enrolled as an undergraduate student in a college or university
School projects, internships or work in the area of marketing or business administration preferred
Must have the ability to manage and prioritize multiple projects simultaneously
Must have the ability to work well under time constraints

138

Brand Marketing Resume Examples & Samples

Create Competitive Analysis reports tracking marketing practices, topics, and activities from top competitors on social media channels
Assist in managing the global marketing calendar for upcoming products. Duties include recording minutes from weekly meetings, updating calendar with new activities and sending out updates to all relevant divisions
Understanding and affinity for video games
Strong experience with using the internet for research
Strong experience and knowledge of social networks including Facebook, Twitter, YouTube, Instagram, Snapchat, etc
Knowledge of MS Office
Must have good oral and written communication skills

139

Brand Marketing Intern Home Entertainment Resume Examples & Samples

Able to meet specific deadlines while balancing multiple projects at once
Strong project management skills, with great attention to detail
Proficient in Powerpoint and Microsoft Office including Outlook, Word and Excel
Interest in entertainment marketing, television, and movies
Highly motivated self-starter and a team player

140

Brand Marketing Resume Examples & Samples

Support the head of regional marketing and head of insights and propositions in the execution of regional marketing programs
Be a regional point of contact and ‘go-to’ person for regional marketing programs
Coordinate regional brand/ product integrated marketing campaigns which ensure consistently of brand and product messages across the Asia Pacific ex-Japan region
Project manage the delivery of packaged content for regionally themed programs including landing pages, video content, sales support material and other below the line tools for use by the various country marketing groups in their own markets
Manage day to day liaison with external agencies on various regional projects in support of all functions
Liaise constantly with channel marketing groups in individual countries to ensure regional effort is meeting local needs

141

Brand & Marketing Immersion Resume Examples & Samples

Digital Marketing - work with agencies to develop digital marketing programs
Consumer passion
Pursuing an MBA with concentration in Marketing
A minimum GPA of 3.0 is required
Past marketing experiences are a plus, strong preference for consumer marketing or category management experience
Strong analytical and statistical analysis skills
Promotable two career levels
Ability to influence others and drive 360 followership
Learning agility
Strategic thinking skills (thinking three steps ahead)
Delivered results that have significantly impacted the business

142

Brand Marketing Resume Examples & Samples

Collaborate with regional marketing teams to develop and implement plans with global impact and local adaptations
Work cross-functionally to build 360 marketing plans
Support partnerships efforts and execution
4-6 years of brand building experience, preferably in consumer products and developing premium brands
Must demonstrate strong interpersonal skills for interaction with internal/external senior leaders
Courageous leader, can work through adversity, self-starter
Servant leader, focused on meeting regional and market needs
Passion for fitness and wellness lifestyle

143

Associate, Brand Marketing Resume Examples & Samples

Developing innovative brand development initiatives and pilots from conception to implementation
Effective storytelling and content creation in social media channels to drive brand engagement
Working closely with the brand operations leaders in developing brand standards and coordinating quality assurance/property compliance
Working with WHG digital and ecommerce teams to ensure the brand is properly presented across all of our e-commerce channels and distribution teams
Orchestrating and aligning with the global sales team to deliver group, transient, and incentive business to the brand
Identifying potential brand partnerships and negotiating partnership relationships
Managing the North American marketing fund
Working closely with the develop teams to create collateral that supports the sale of management and franchise agreements and growth of the brand
Coordinating with international marketing teams to ensure reasonable consistency and look and feel for each brand
Presenting at internal and external company meetings and addressing owner issues and gaining owners feedback
Understanding of creative strategy and design/advertising trends; strong creative eye
Seasoned professional with proven project management and negotiation skills
Detail-oriented, organized and able to multi-task while meeting deadlines
Excellent communication and presentation skills, integrity, and the ability to build professional trust and respect across all levels of the organization
Strong cross-functional collaboration and the ability to negotiate across priorities and needs; Strong inter-personal skills including diplomacy and flexibility to work effectively across the organization
Ability to work independently and be self-motivated with a strong work ethic and sense of ownership of goals and solution-oriented thinking
Service-oriented with excellent customer service skills
Competent in analytics and assessing ROI
1-3 years of brand marketing experience (travel/hospitality preferred)
1-3 years of advertising experience (agency or client side)
Excellent written and oral communication skills
Detail oriented, excellent organization and time management skills
Proficiency in Microsoft Office suite including Outlook, Word, Excel and PowerPoint
Proven track record of managing budgets, maximizing dollars spent and demonstrating marketing ROI

144

Senior Specialist Partner Brand Marketing Resume Examples & Samples

5+ years in a relevant role in a multinational company within a headquarter or central function
Proven track record in creating, developing, executing and evaluating strategic marketing activities across a variety of channels
Strong experience contributing to and applying brand strategies
Strong experience working closely with executive level stakeholders
Ability to confidently commission and contribute to marketing research and analysis
Ability to translate data, including marketing research, into strategic solutions
B2B brand experience preferred
Travel industry experience preferred
Team management experience preferred

145

Senior Manager Product / Brand Marketing Resume Examples & Samples

Is a player and a coach managing a small team of one direct report in the corporate location responsible for day-to-day Product Marketing operations
Collaborates with business stakeholders to develop annual and quarterly marketing plans to drive product/service revenue and adoption
Serves as primary contact to the Product Management team to align go-to-market strategies and tactics with the product roadmap for new and existing products
Leverages research, data, and insights to build out plans, clearly identifying target client segments, markets, and sales channels that will drive greatest revenue and adoption
Identifies all marketing touch points in the pilot, launch, post-launch, and sunset phases of the product lifecycle to fully orchestrate marketing activation plans with Field Marketing, Client Marketing, CRM Marketing, and the different sales organizations
Leads the sales enablement strategy, content/collateral development, and deployment, including presentations, websites, video production, email campaigns, and case studies with a wide range of contributors and delivery mechanisms
Collaborates with internal and external communications teams to ensure key messaging is integrated across executive communications, team member communications, product communications, and industry communications/PR
Leads the coordination/alignment of resources to support listed responsibilities from adjacent shared Marketing functions (Brand Marketing, Research & Market Intelligence, Creative Studios, Communications, Industry Relations & Events)
Strong written communication, verbal communication, and presentation skills
Strong collaboration skills; team player with a customer-centric focus and the ability to develop partnerships across departments
Able to manage different projects at the same time
Ability to work with remote management and teams
Demonstrated leadership with 2+ years’ managerial experience or team lead
Success in spite of limited resources (headcount, advertising dollars, etc.)

146

Brand Marketing Executive Resume Examples & Samples

Develop & nurture positive business relationship with Operations
Develop insight into target customer groups
Execute quarterly marketing plan for franchise brand(s) within existing Business Plan (new, used, service and fleet)
Translate agreed plans and briefs into integrated campaigns, across various channels to optimise marketing spend and impact (gather information and measure impact for post campaign analysis)
Responsible for timely execution of Brand Plans, campaigns, digital activity and briefs including budget adherence
Act as a point of contact for marketing services, including media buying, POS, website management, social media, PR, events and market research
Work very closely with wider marketing team and secure support from designers, copywriter, media buyer and digital team as required
Ensure marketing activities are performed to highest standards, conforming to best practice in Health & Safety, employee care and legal management of intellectual property

147

Senior Manager, Global Brand Marketing Resume Examples & Samples

Formulate domestic and international Brand Marketing efforts to develop insights-driven campaign strategies and marketing materials for all releases deemed profitable
Create and Implement Marketing Strategy through effective oral and written communication updates to all global offices and marketing teams on a timely basis
Work with the global Programming team to determine title release viability
Create Marketing Briefs
Oversee product creative elements – both trade and consumer, (e.g. Artwork, Packaging, TV, Print, Digital, Radio)
Partner with the commercial, global and cross functional teams to sell in the titles with key physical and digital retail accounts
Work with EST / digital partners to optimize on and off-platform marketing opportunities
Manage the relationship with Licensor/Content providers / filmmakers
Manage legal and 3rd party approvals
Communicate and collaborate with different internal and external teams
Create and drive marketing strategies and functional plans
Present marketing campaigns and go-to-market plans to diverse audience base, including commercial team and content partners/filmmakers
Manage multiple projects and deadlines simultaneously, with excellent attention to detail
Minimum of 4 years overall experience (Marketing/ CPG preferred)
Bachelor’s Degree required (Business/Finance/Marketing major), MBA preferred

148

Brand Marketing Associate Resume Examples & Samples

Manage creative request process, ensuring timely, dynamic, and on-brand collateral, content, and other marketing materials
Collaborate with stakeholders to discuss core messaging, decide on target audience, and develop content direction for marketing materials
Organize/filter creative feedback obtained from internal and external teams to provide direction to creative team and implement actionable feedback
Proactively support brand marketing needs of new market and location openings
Own the planning, execution, and scaling of campaigns and initiatives
Partner with General Managers and local teams to support local marketing initiatives
Make smaller creative material updates internally using basic Adobe Creative Suite skills
Assist local teams to ensure that all representations of brands are handled appropriately and utilize the correct approved assets
Review all logo usage and local marketing pieces to give brand approval
5-7 years of marketing/brand experience at a brand or agency, interdepartmental project management experience a plus
Excellent creative and marketing instincts
Strong time management and prioritization skills and experience managing multiple projects simultaneously
Reliable, focused, and detail-oriented

149

Brand Marketing Specialist Resume Examples & Samples

Developing the strategy and execution of marketing partnerships for Lazada Thailand
Build and manage long-term relationship with brand and sellers across different categories
Lead and drive both Lazada-led and Partner-led marketing campaigns throughout the year
Working closely with internal marketing channels to deliver the committed services
Create and routinely update templates for reporting of partnership campaign results
At least 1.5 to 4 years in either area of brand marketing/digital marketing/ media sales/ ecommerce experience that includes data-driven analysis of campaign performance
Understand industry trends and able to evaluate opportunities for growth
Fluent in Thai and English

150

Brand Marketing Specialist Resume Examples & Samples

Support Best Buy and other retail outlets, in assigned geographic territory
Maximize store sales and in-store presence
Establish Brand advocacy through strategic training , customer demo events and strategic partnerships
Build and maintain strong professional relationships with all in-store personnel as well as District, Regional, and Market Leadership that can be leveraged for increased sales
Serve as a consultant to client to help them improve profitability through increased sales volume and product attachment
Educate and train locations on our client's products, programs and promotions
Drive category value and consumer relevance
Ability to manage territory to specific sales numbers and business plans
Ensure proper placement of select POP materials-increase share of space
Suggest ways to improve process or marketing at POS
Maintain a thorough understanding of the products and associated accessories of our client and its competitors
Learn and effectively execute new launch materials/products
Analyze data to identify sales trends and create actionable solutions
Support local and/or national events/trade shows as needed
Availability to work weekends and/or peak retail periods
Limited overnight travel required

151

Specialist, Brand Marketing Resume Examples & Samples

Work with internal and external partners to gather and disseminate brand assets
Assist in the creation of unique, ownable positioning statements for designated brands that sets them apart from one another in the mind of the consumer
Manage UMO (Unica Marketing Operations) creation for new projects, brands, and campaigns
Manage HSN Package Insert program
Manage Spotlight briefings
Assist Program Guide briefing, review and approvals for select brands
Assist with Social Media process with Social team and partners
Execute designated tactics for brand events, launches and initiatives

152

Optima Brand Marketing Intern Resume Examples & Samples

Experience in Brand Marketing preferred
A highly motivated, detailed oriented individual capable of handling multiple responsibilities
Working knowledge of Word, Excel and PowerPoint is required

153

Brand Marketing Intern Resume Examples & Samples

Bachelor's degree in marketing, business or related field (i.e., could still be in school)
Must be able to work 25 hours per week (i.e., minimum)
Available for occasional travel
Experience in the interaction with internal & external customers is critical to success
Ability to multi-task and work on various projects simultaneously and meet required deadlines
Experience in working independently, a loyal team player, and dedicated to achieving the goals of the entire team
Assists in individual brand marketing projects with minimum supervision as well as day-to-day business activities for the brand such as collateral development, product launches, brand events, local marketing campaigns, etc
Monitor, track and analyze online marketing and competitive activity
Helps provide internal / external creative agencies in the creation of marketing collateral, etc
Helps coordinate information sharing across the brand and product departments

154

Brand Marketing Director Resume Examples & Samples

Positions Masonite brand as the leader in the door industry and makes the door category more relevant. Creates a differentiated Masonite brand experience to set the brand above its competitors
Works cohesively with Masonite leadership and agency to develop brand strategy and executes activation plan supporting it
Develops and executes national marketing, media & digital plan targeting all levels of down channel customers: Builders, remodelers, distributors, dealers, customers and consumers
Owns PR efforts and relationship with PR agency to monitor all press releases and communications. Also works with agency creating a continuous social media plan to support brand and products
Ensures brand guidelines and guardrails are followed in all aspects of creative
Organizes and facilitates brand specific communications in conjunction with other cross functional marketing departments within Masonite including sales, marketing and product management
Develops, delivers & promotes Masonite branded selling tools
Acts as the internal brand expert and steward for the wholesale and retail channels. Continually pushes the importance of the brand to internal and external customers
Partners with HR to implement internal campaign getting all employees educated and excited about Masonite brand
MBA preferred and Bachelor’s Degree Required: Major in marketing or Business Administration
7-10 years higher level marketing experience preferably in Building Material industry
Brand Strategy experience in Home Improvement industry and/or Consumer Packaged Goods
Knowledge and experience in earned media PR and paid Media (traditional and digital)
Digital marketing activation and Social media expertise is a must
Brand orientation, complete customer focus, driven to meet or exceed expectations
Able to interpret and disseminate information
Ability to develop systems to track and manage various data requirements, able to prepare prescribed reports, complete/detailed analysis, determine effectiveness of sales and marketing campaigns
Ability to build technical/market/business aptitude: product literacy and key points of differentiation, knows our target markets and what motivates buying decisions, overall understanding of our business, marketing materials and industry jargon

155

Brand Marketing Directors Resume Examples & Samples

Lead the cross functional Brand Marketing team in the development of drop/marketing campaigns with a focus on integrated planning, market communication of tool development and marketing plan implementation
Own the integrated marketing plan for the cross-functional team - creating presentation materials to support internal and external campaign updates and sell-in meetings
Set campaign objectives to ensure short and long term marketing and brand strategy and drive the development of an effective channel-planning strategy based on the consumer and marketing objectives
Partner with product directors in developing marketing and communication plans that drive the business ensure alignment between product and message
Manage timelines, budgets and communication flow amongst the cross-functional team and markets to ensure all are informed on latest tools, updates and deadlines, etc
Maintain an updated status report on all marketing campaigns with clear action items and deliverables and follow-up with cross-functional team members as needed to ensure all project elements are on track
Steer global agencies across projects and activities for the business unit: agency briefing process and development of concepts and creative elements
Steer agency towards creative concept that meets objectives and works across disciplines, and global markets
Indicate development of communication tools from conception to implementation ensuring all projects are on brief and meet the highest creative standards
Coordinate campaign recaps and post mortems with Regional Marketing Leads, identifying and sharing key learnings, analytics, delivery against KPIs and best practice sharing across all markets
Maintain an in-depth knowledge on trends impacting the target consumer and be the voice of that consumer within the cross-functional team throughout the development of the marketing programs
Remain up-to-date on the fast developing Media Environment in general and New Media technologies and opportunities in particular
8+ years’ industry and / or relevant work experience
Excellent interpersonal/communication skills and managerial level of strategic thinking
Senior experience in marketing communications, campaign development and execution
Strong project management and leadership skills
Academic and professional understanding of an ever-changing marketing landscape and advanced experience in project management
Ability to collaborate and manage platforms and tools used by multiple functions as well as ability to manage and / or collaborate with internal and external cross-functional groups: product, PR, social, digital
Broad understanding of and passion for the fashion/jewellery industry
Proficiency in Microsoft Office applications (Excel, PowerPoint, Word and Outlook)

156

Senior Director of Brand Marketing Resume Examples & Samples

You have a 7+ year track record delivering exceptional messaging and creative across all marketing channels for a beloved consumer brand in retail, service, financing or hospitality
You can share what it means to apply the art of behavioral psychology and based on a rich knowledge of our customer personas, motivators and barriers
You are a brilliant communicator with exceptional written skills and know how to develop visual creative to enhance a rich and compelling tory and create the desired emotions
You have a dual-brain: Creative & Analytical, with bonus points for statistical analysis experience
You have a bias for action, thrive working in a fast paced environment managing across multiple shifting priorities
You are a detail oriented creative problem solver with passion for branding, messaging and storytelling, based in tangible data driven insights

157

Brand Marketing Intern Resume Examples & Samples

Manage external marketing calendars to ensure alignment amongst key company stakeholders
Collaborate with team members and social franchise owners to maximize output
Production tasks, including product procurement, photo shoot assistance, and purchase orders
Provide bi-weekly reports highlighting retail, cultural, competitive landscape, and trend worthy considerations
Act as Chicago market expert to understand and advise on the market, culture, and style trends
Complete a TBD cumulative project leveraging key learnings from the internship experience for presentation touching upon the multiple facets of brand marketing
Be a team member who has a positive attitude
Career goals of becoming a best-in-class brand marketer
Passion for sneaker culture, sports, and music
Great partnership/communication skills within the department and across functions
Flexible in meeting tight deadlines and has the ability to react to ‘last minute’ changes
Working knowledge of Excel, PowerPoint, and social media platforms needed
Must be able to travel to local stores with own vehicle

158

Brand Marketing Director Resume Examples & Samples

Bachelor’s degree in a relevant subject required
Must have brand marketing experience and can demonstrate real-world success
Excellent brand management skills
Experience leading projects with diverse teams
Experience working with digital and legacy media partners
Experience working in a fast-paced environment
Highly adaptive and proactive
Outstanding time management and communications skills are essential
Must have a visceral distaste for office politics and gossip

159

Brand Marketing Specialist Resume Examples & Samples

Implementation of the overall brand image across all projects and platforms, managing suppliers/agencies, planning production and guaranteeing the quality of final deliverables
Development of new packaging formats and POS communication tools
Management of the production for Catalogs and Lookbooks coordinating formats suppliers and distribution
Development of special products and Gift collection for POS, managing budget and suppliers/agencies as well as guaranteeing implementations in store
Oversee corporate and digital content productions, photo and video shooting, coordinating merchandising, agencies and photographers
Development of internal newsletter and implementation
Proactively build up contents and copy for online and offline promotional material

160

Specialist, Brand Marketing LSE HQ, Dockers Resume Examples & Samples

Execute PR & Social Media guidelines & tools in LSE in coordination with Global Guidelines and Partners. Follow up execution of PR & Social Media country plans with the local markets
Keep track of the PR & Social Media A&P budget and ensure increased efficiencies by leveraging tools at panEuropean and Global scale
Manage PanEu Social Media agency via weekly calls and effective briefings
Support in the execution and coordination of PanEU Marketing projects in close partnership with HQ functions and the countries (360 launch, Always On Engagement programs, Sell-in tools, Training materials, etc)
Consolidate and evaluate success of Marketing programs through the markets and consumer, ROI set, and share best practices across markets
Keep updated the EU Marketing Calendar including all Consumer, Brand Environment, PR, Channel Marketing and Dockers.com activities in close collaboration with the countries
Maintain the Point of Sales PanEU database updated in coordination with the markets
Maintain the library of ATL/BTL materials and update the filing system. Ensure the updates are communicated to the countries as well as to the relevant agencies
Support the Dockers brand team in the organization and coordination of GTM events (Sales Launch, FLA) and Marketing Events (Media/PR/SM Briefs, PR events, Launches, HQ events, etc)
Keep track and ownership of the HQ Marketing Sample Set for shootings, trainings, events, etc
Admin Role (SAP, P-Req, etc)
Relevant contacts within the fashion, lifestyle and music industry would be a benefit
Consumer & Market Insight – Interprets multiple sources of consumer and marketplace insights to develop marketing programs that create desire and drive consumer demand for the brand

161

Intern Brand Marketing Resume Examples & Samples

Manage complex business systems as they relate to business tasks such as purchase ordering, vendor creation and invoicing
Manage all shoot samples in collaboration with the BMO intern in the Herzogenaurach office
Work closely with the BMO producers in Amsterdam, the BMO support team, the Brand Marketing teams, Financial Shared Services, SRM support team, external agencies and vendors
Currently a Business or Marketing student at a university or other instance of higher education- Enrolled for the complete duration of the internship (6 months)
Only applies to EU citizens due to working permit regulations
Advanced computer skills (MS and Web) required
Organized, hard-working, fun. Enthusiastic and willing to learn and improve

162

Intern Brand Marketing Resume Examples & Samples

Support the adidas Localizations Managers on regular adidas Localizations/Translations related topics
Main point of contact with Global Analytics team for analytics on the translated content in the local websites and the eComm CRM team for newsletters
Responsible for site bug eCom reports from the Markets – create tickets in JIRA system to request fixes
Support on communications with the markets regarding translation topics and processes
Passion for brand marketing
Knowledge of a few foreign languages

163

Brand Marketing Intern Resume Examples & Samples

Working with all vendor brands and market research to identify opportunities and establish objectives, strategies and goals. Design programs and tactics as well as communication vehicles relating to all vendor brands and corporate brands
Working on promotions such as direct mailers, couponing, demo flyers, sweepstakes and in-club events that support major vendor’s initiatives
Executive and manage weekly in-Club e-mail process, including but not limited to merchant requests, e-mail calendar maintenance and daily email execution and review

164

Brand Marketing Associate, Asia & Australia Resume Examples & Samples

Proactively support brand marketing needs of new market and location openings within Asia & Australia
Work cross-functionally to drive the direction of and project manage marketing efforts
Manage brand standards, positioning, messaging, and tone at the local level
Serve as the final review on marketing materials before presenting to stakeholders, ensuring accuracy and clear messaging
Partner with General Managers and local teams across the region to support local marketing initiatives
Manage and organize all marketing assets, ensuring updates are made as needed
Bachelor’s degree in Marketing, Communications, or related field
3-5 years of marketing/brand experience at a brand or agency, interdepartmental project management experience a plus
Impeccable and concise communication and presentation skills, verbal and written
Excels under pressure and can maintain a calm demeanor at all times

165

Brand Marketing Intern Resume Examples & Samples

Assist in coordinating product samples and content with Product team in support of strategic product priorities
Support Brand Marketing team and Consumer Insights on consumer research and analysis
Assist with conducting brand audits for proper brand usage (standards and voice)
Assist in creation of materials for sales and account specific marketing support
Assist in creation and organization of brand-related assets and content as needed, including new photography, videos and copy
Support Brand Marketing team with social media activity
Assist Brand Marketing team in other projects as requested
Ability to work part time (15-20 hours) during the school year and full time (40 hours) during the summer
Strong computer skills, especially Microsoft Word, Excel, and PowerPoint
Team player / good attitude / mature

166

Senior Brand Marketing Analyst Resume Examples & Samples

Lead the day to day digital and social media process for the trademark, ensuring the "voice of Pepsi" is engaging, onboard, and bringing Pepsi moments to life across mobile
Work with cross functional partners, and act as connector and lynchpin across brand, social, media and agency teams
Brief agencies, media partners, and in-house social team for best-in-class digital and social programs
Drive full social media process, from brief to production to edit to post to analyzing and optimizing
Bring insight on Pepsi fans and social chatter to the full brand team, helping us get closer to our consumer
Drive passion for our mobile first agenda within the brand team and the greater marketing group
Relevant experience in digital marketing, media, or communications
Minimum 2 years of marketing experience, preferably with leading edge brands

167

VP, Brand Marketing Resume Examples & Samples

Brand identity and messaging – build a cohesive national brand message aligned to our target consumer segments (students, parents and counselors)
Communications plan – develop and execute short and long term marketing plans for our consumer targets through our paid, owned and earned channels
Social media strategy – develop and oversee an innovative social media strategy that builds brands awareness and drives meaningful consumer engagement
Internal/External PR – develop and oversee internal/external PR strategy and media outreach
Market research – design and oversee market research to generate consumer insights
Marketing effectiveness – work closely with the analytics team to track ROI on all marketing spend to ensure a high level of productivity, engagement and efficiency
Responsible for a team of 3-5 full time direct reports, including an in-house creative group
Works closely with the Product team, which conducts competitive analysis, manages and tests website design to maximize online conversion, and determines merchandising/pricing
Works closely with the Publishing team, which produces our editorial content and publishes our book titles
Bachelor’s Degree required, advanced degree preferred
7-10+ years’ experience with past supervisory responsibility
Experience in consumer branding and market segmentation
Digital marketing expertise – social media, SEO/SEM, CRM
Hands-on approach – other than limited use of third parties for PR and design support, we manage our spend in-house (not through agencies)
Prior experience with e-commerce and global/national multi-channel retail or services brands preferred

168

Dir Global Brand & Marketing Resume Examples & Samples

Strategic and Inquisitive by nature. Compelled to learn as much about industry best practices as possible, and incorporates them into a strategic approach while building a clear path to execution
Relationship builder and passionate advocate. Can navigate easily in a matrix environment, strengthens relationships and builds advocacy while delivering measureable results
Creative and critical thinker. Problem solver who can find a solution for anything using strategy as a compass
Trailblazer. Passionate about change and shaping the future
Fearless. Knows no boundaries
Trusted Advisor. Delivers on promises...every time
BA/BS in Communications, Marketing, Graphic Design or equivalent degree
7+ years of related hands-on experience in marketing content and execution, and digital and social media strategies
Direct experience in developing and executing marketing content strategies and social media campaigns without relying on an agency
Hands-on experience with website analytics, recruitment marketing, or marketing automation tools
Design acumen with the ability to use and self-learn new tools

169

AVP / VP, Digital Brand Marketing Resume Examples & Samples

A seasoned digital marketeer with good demonstrated working knowledge in the following
Digital Channels: Running and Managing all digital marketing channels with deep working knowledge of their respective Dashboards and Analytics/Reporting/Social tools
Google Search (SEM/Adwords/GDN) and YouTube
SEO/Content Marketing tools
Facebook Business Manager & Insights
Twitter Dashboard & Analytics
Instagram
Programmatic set-up/buys/planning
Other propriety vendor analytics tools/dashboards
Analytics & Reporting(Google Analytics & Omniture)
Highly proficient with Analytics tools such as Google Analytics, Adobe SiteCatalyst/Omniture and it’s suite of products
Must be able to demonstrate working examples of setting up, building customized dashboards and reports
Trend spotting abilities leveraging on analytics to not only optimise existing campaigns but to glean on insights to come up with new campaign strategies
Google Analytics/Adwords | Omniture certification highly preferred but not a must
Programmatic Ads/ DMP:Familiar with DMP integration, Audience Profile Creation and Programmatic buys

170

Manager, Digital Brand & Marketing Resume Examples & Samples

Oversees and manages the Zayo.com website and strategy, including content development and updates, demand generation, SEO and PPC strategy, digital creative, user experience and day-to-day site maintenance
Identify and report on KPIs across all digital channels, utilizing Google Analytics, Google AdWords and Salesforce Marketing Cloud to proactively listen and engage, evaluate metrics, identify insights, and optimize user experience
Work across various teams and product groups to create and deliver highly engaging content for Zayo.com, including product videos, video testimonials, infographics, interactive maps, social creative, ads and other sources of content
Develop a website traffic plan and create goals and benchmarks to meet
BS/MS degree in marketing or a related field
5+ years of experience in B2B digital marketing and website management
Advanced knowledge of HTML, CSS and JavaScript development and constraints
Experience with WordPress & WPEngine platforms
Experience in optimizing landing pages and user funnels
Solid knowledge of website analytics tools (e.g., Google Analystics, NetInsight, Omniture, WebTrends)
Proficiency in the Adobe product suite, most notably Illustrator, InDesign & Photoshop
Good operational and process orientation. Strong project management and organizational abilities
Strong interpersonal and relationship building skills, experience in dealing with multiple and diverse internal stakeholders, and interacting with business and technology partners
Competitive compensation
Excellent benefits including health, dental, vision, 401 (k), disability and life insurance
Fitness membership discounts
Generous paid time off policy including paid parental leave

171

Brand Marketing Intern Resume Examples & Samples

Ideate, produce and edit strategic content for digital and print campaigns, video scripts, emails and other marketing channels
Manage survey program and Copart Member Appreciation Event program
Report and analyze key metrics; draft campaign reports
Edit creative/graphic files, layouts and images, as needed using Adobe Illustrator, InDesign and Photoshop
Write blog posts and other content pieces to highlight company, employees and other subjects
Research various topics as related to marketing and branding efforts
Assist in preparation of department presentations, reports and other branded materials
Participate in internal team meetings, research and planning
Support the marketing team and provide general administrative duties and special project assistance, as needed

172

Brand Marketing VP Resume Examples & Samples

12+ years of experience in a major corporation, preferably a credit card bank, supporting marketing and the brand / customer communications strategy
Credit card marketing – strong knowledge of credit card marketing communication requirements
Communications skills – excellent comms skills, both written and spoken
Customer focus – instinctive approach to understanding what makes effective customer communications, augmented by outstanding observational skills
Brand management – understands how great brands are created and built from the inside-out
Creative acumen – an experienced and strong eye for multi-channel creative execution
Copywriting expertise – able to evaluate and improve advertising copy and customer communications copy
Attention to detail – must be able to review materials for accuracy and effectiveness
Value-based business perspective – appreciation of commercial consequences of marketing and brand decisions
Competitive positioning – breadth of competitive awareness and understanding which drives significantly differentiated communications
Enthusiasm and passion – become the face of the brand both internally and externally

173

Director, Product & Brand Marketing Resume Examples & Samples

Implement a more product-centric focus through a disciplined approach to product marketing
Manages a team of 8 or more people including subordinate managers
10 or more years of experience in a marketing leadership role with a proven track record of positively and productively leading strategic and tactical marketing initiatives effectively driving business results 5+ years supervisory experience
Ability to build and drive execution of strategic plans
Demonstrated ability to lead change and influence at all levels of the organization
Exceptional leadership, interpersonal and communication skills including ability to lead successfully in a matrix environment
Proven track record of creative problem-solving and change leadership in a high-growth, fast moving organization
Excellent communication skills – spoken, verbal, written and presentations

174

Brand Marketing Apprentice Resume Examples & Samples

Diploma or Bachelor Degree from reputable university (GPA>3) majoring Tourism / Hotel Management / Marketing Communication
Fluency in English written and verbally
Computer literate (Microsoft office)
Power Point
Brand marketing support to Jakarta corporate office & hotels , in three countries
Provide assistance on brand projects, from planning to roll-out at country level)
Execute the centralized marketing program (offline, on air)
Event coordination (brand ground activation and hotel events)
Pre-opening path support to new hotels (brand elements, marketing plan)

175

Brand Marketing Specialist Resume Examples & Samples

Working with all vendor brands and market research to identify opportunities and establish objectives, strategies and goals
Develop programs and tactics as well as communication vehicles relating to all vendor brands and corporate brands
Working on promotions such as direct mailers, couponing, demo flyers, sweepstakes and in-club events that support major vendor initiatives with partners such as Proctor and Gamble, Disney, Jewelry, Kraft, Nestle
Working closely with the Market Research department and the CRM system for report results relative to objectives and goals. Manage and develop all individual CRM mailers with vendor's objectives and goals
Administer and communicate all programs developed to appropriate individuals and clubs
Bachelor degree in marketing or communications
Must be familiar with all corporate policies and procedures, media policies, advertising legalities as well as store operations guidelines and objectives

176

Brand Marketing Intern Resume Examples & Samples

Work with PR team to secure media coverage in local, regional and national outlets through various avenues of press pitching
Assist with inbound PR requests by providing imagery, product information and/or samples as needed
Assist in daily monitoring and recording of editorial placements, brand mentions and overall audience impressions
Work with team on all event logistics which include various show houses, media previews, festivals, conferences, retail store openings and special projects
Assist in the communication efforts with the Ballard Designs’ Cares (cause-based marketing) program with inbound requests and partner relations
Support and assist with company blog, howtodecorate.com
Support and assist in all retail marketing efforts
Assist with social media team on monitoring and daily competitive audits

177

Summer Intern Brand Marketing Resume Examples & Samples

Brand performance analysis
Contribute and deliver marketing presentations
Coordinating and activating marketing campaigns
Managing agency partnerships
On and off trade visits
Marketing support for social/digital media
Tracking and measuring marketing activity

178

Brand Marketing Contractor Resume Examples & Samples

Degree in Marketing or a related field
Consumer brand experience preferred (agency or client side)
Familiarity with marketing content design, management, and analytics tools is a plus
Creative and resourceful
Efficient multi-tasker
Motivated by learning opportunities
Comfortable in an ambiguous environment with high expectations and tight timelines
Highly organized and communicative with a keen attention to detail
Collaborative team player who works effectively with cross-functional teams

179

Director of Brand Marketing Resume Examples & Samples

Oversee the collective brand execution across all channels and platforms to ensure consistent, effective and efficient communication with all stakeholders
Assist the CMO with strategic planning, development and coordination of all marketing communications programs to promote Outback products and further the company's sales objectives
In cooperation with Product Marketing, spearhead the development and planning process for the Outback marketing calendar
Collaborate with agencies, creative services, local marketing, and media to develop external communications, advertising campaigns and in-restaurant materials and communications
Prepare materials for internal and external presentations on products, business plans and management communications
Partner with Finance, Operations, and R&D to identify implications of each marketing initiative and make recommendations for success
Review project results and recommendations with management, and present business solutions and marketing concepts to field management
Support key brand initiatives to ensure successful achievement of the FY Business Plan
Identify and deliver improvements in areas such as in-restaurant and external communications, transitioning work to creative services, design innovation, competitive analysis and response plans, etc
Develop and maintain partnerships with internal management stakeholders (Sr. Management, Local Marketing VP, Operations SVP, JVPs, RVPs, etc.) in order to influence business decision-making
Lead external agencies in the development of strategies that employ multiple tactics in order to leverage marketing spending and maximize value for the Outback system
Support and manage agenda setting, prioritization and resources allocation, balancing short and long-term needs/priorities
Jointly, in partnership with the CMO, lead the development, approval, communication and stewardship of Marketing Communications
Minimum of 10 years of brand strategy/marketing experience in a fast-paced consumer oriented marketing environment with demonstrated success of building strong brands
The ability to manage multiple projects under tight deadlines, and have a strong understanding of the P&L side of the business
Proven experience in development of successful television advertising, managing large advertising budget, complex timelines and domestic/off shore shoots
A proven ability to transform current marketing trends and information into profitable strategies for the business
Proficiency in market analysis, competitive front, and restaurant opportunities, challenges and operations is desired
Strong organizational and people skills, the ability to effectively create and deliver presentations, the ability to set appropriate priorities and use time effectively
Demonstrated analytical, creative, problem solving skills focused on driving for results. Must be able to effectively work in a team environment with a natural inclination toward coaching, developing and motivating others
Drives innovative business improvements: Develops new insights into solutions that result in organizational improvements. Promotes a work environment that fosters creative thinking, innovative and rational risk taking
Delivers results: Focuses on the critical few objectives that add the most value, and channels own and others' energy to consistently deliver results that meet or exceed expectations
Balances immediate and long term priorities: Seeks to meet critical objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals
Develops and inspires others: Identifies, attracts and retains top talent to ensure bench strength for the future. Leverages individual differences as a driver for long-term business results
Mature, confident, and successful professional with the executive presence and industry stature to effectively represent the company externally, and bring enhanced credibility to the organization
Strong service orientation, a disciplined work ethic and a high standard of excellence for the overall marketing team
One of unquestioned personal and professional ethics and integrity
A balanced individual capable of forging productive working relationships with a broad range of personality types and styles
One who understands the vital role branding plays in capturing market share and attaining business objectives
Lives the values: Demonstrates the values of Outback through words, actions, and by example. Fosters an environment that reflects the values of the company

180

Brand Marketing Intern Resume Examples & Samples

Support the Brand Manager in his/ her role of brand guardian for the UK & ROI market ensuring all communications and visual identity across all touch points are within HQ brand guidelines
Validation / proof reading of all general brand literature (e.g. brochures)
Provide brand support to other teams as required to ensure their communications are correct to brand guidelines and tone of voice (CRM - Club Member emails, Ecommerce - web pages)
Support Retail Marketing Specialist with assets & collateral for existing & new Boutique openings including assets and copy for Malls / Retail Partners
Support PR/Events Manager with launch events for new Boutique openings
Execute the media plan (TV, OOH, Print) - manage production, timelines, production budget

181

Senior AD, Brand Marketing Resume Examples & Samples

Manages and coordinates the development, implementation and monitoring of core elements of the brand plans. Leads the development and implementation of marketing tactics to ensure attainment of goals related to these core elements. Oversees development and implementation of relevant tactical plans (i.e., sales/promotional tools, samples, PR/media, websites, market research, etc.)
Represent brand with internal and external stakeholders. Plays a lead role in the development and execution of brand positioning and messaging to achieve goals. Collaborates with and coordinates with other brand team members, external agencies and BIPI extended team members' alignment of marketing tactics with overall strategy
Assists in the development and monitoring of product forecasts and brand expense budgets. Meet financial targets for the brand including net sales, discounts, market share and expenses

182

Brand Marketing Specialist Resume Examples & Samples

Supports annual public relations and advertising plans for assigned properties related to brand, promotions, entertainment and retail activities
Assists with the project management of public relations and advertising initiatives
Under the director of the Brand Marketing Manager, monitors public relations mentions, including social media mentions, and works with respective teams to resolve or address, as needed
Supports the Brand Marketing Manager in the preparation of media tours, press releases, alerts via the online newsroom and other initiatives, as needed
Assists with execution of all advertising production for the off-site, satellite property brands and their promotional, entertainment and retail activities (i.e. TV, radio, newspaper, magazine, billboard, online, etc.)
Supports the Brand Marketing Manager with writing, research and materials preparation
Responds to inquiries supporting media relations and media requests for information
Assists with press releases and media alerts while utilizing SEO best practices
Organizes and assists with media tours and photo/video escorts
Issues materials via the online newsroom
Proofreads advertising and public relations materials
Bachelors’ Degree in Advertising, Public Relations, Communications, Marketing or a related field
Two years of experience working in Advertising, Marketing or Public Relations within a casino environment or with an agency
Must possess knowledge of project management and other communication disciplines
Knowledge of SEO best practices
Demonstrated ability to utilize Web 2.0 concepts, techniques and trends
Excellent organizational and multi-tasking skills
Excellent decision-making, problem-solving and research skills
Excellent editing and proofreading skills
Intermediate computer skills in Word, Excel and Outlook
In lieu of a Degree and previously mentioned experience, four years of experience working in Advertising, Marketing or Public Relations within a casino environment or with an agency may be considered

183

Brand Marketing Specialist BB Resume Examples & Samples

Develop and prioritize Belux B2B marketing activities following international guidelines in close collaboration with the B2B Sales teams & in line with the strategy defined by the Brand Marketing Manager
Coordinate, with the support of the different marketing functions, the consumer insights and CRM activations to deliver strong direct to consumer activations impacting our consumer KPIs
Develop & manage lead generation activities for all B2B segments
Define KPI’s and evaluate (pre & post) the impact of all marketing activities
Develop sales & visibility tools for sales teams and customers
Manage some operational interaction with the HQ to leverage best practices and values Belux activities
Select, manage and evaluate B2B events and partnerships meaning fairs, gastronomy events, chef ambassador & fine dining partners in coordination with our fine dining manager in the sales team and channels
Responsible for the optimal use of the B2B marketing budget and provide accurate latest estimates
Experience in premium brand marketing and communication with a strong business background, B2C direct to consumer / CRM experience around lead generation and conversion focus, B2B Sales and Marketing experience with proven track record of B2B (Horeca and/or office) and communication initiatives
International headquarters interaction
Internal cross department leadership
Change management
Excellent communication and networking skills, convincing and presentation skills in Dutch, French and English
Analytical approach and P&L responsibility
Pragmatic way of working
Inspirational spirit and team spirit

184

Brand Marketing Associate Resume Examples & Samples

Minimum 3 years’ Brand Management experience in a consumer product environment
Background in product development and product management, translating strategy into execution
Talent to “think outside the box”, offering new ideas, that will fuel new opportunities
Demonstrated ability to analyze data to uncover insights and drive decision-making
Talent to partner with project teams and influence with tact and diplomacy
Bachelor’s degree in Marketing or a related Business discipline
Ability to occasionally support early morning and evening teleconferences with global affiliates

185

Brand Marketing Specialist Resume Examples & Samples

Identify and address discrepancies and inconsistencies in a process, product or situation
Respond to proposals from media vendors and prospective marketing partners
Schedule, monitor and track status of all on-going projects to ensure that deadlines are met and materials are delivered on time
Ensure quality control of all advertisements placed
Manage ancillary vendor and partnership contracts
Support day-to-day management of media planning
Build and sustain professional relationships with external vendors
Measure performance of programs and prepare reports
Assume ownership of work and take a proactive approach toward problem-solving
Act as a brand advocate and adhere to brand standards
Maintain a high standard of professionalism
Open project requests and coordinate with Senior Specialist to proof all marketing collateral
Load and unload incoming shipments and maintain log of inventory

186

Manager, Consumer & Brand Marketing Resume Examples & Samples

Developing and cultivating relationships with clients & external audiences
Managing account administration such as billing and financial reporting
Recommending and implementing initiatives that will improve the public’s perception of the client
Partnering with client and potentially other communications firms to develop and complete communications plans
Developing original research, surveys and market studies for existing and new business proposals
Participating in solving practice management issues and providing input to defining the direction of the practice
Minimum of 5- 8 years of previous public relations work experience
Seasoned writing skills; ability to write for senior level management and audiences
Ability to supervise and motivate account staff, and creative problem-solving skills
Ability to develop and deliver presentations and produce program outlines for creative brainstorms
Strong strategic-thinking skills, and the ability to handle and manage stressful situations
Ability to develop and present new business pitches, and strong project-management skills
Proven relationships with the media and familiarity with the newest media outlets

187

Brand Marketing Specialistus Resume Examples & Samples

Collaborate internally with legal, nightlife, entertainment, graphics and accounting departments, and externally with third party agencies and vendors
Process vendor invoices for payment; manage monthly and year end accruals
Work closely with distribution partners to implement brand audits
Identify opportunities to incorporate industry trends and new technology
Conduct monthly property walkthroughs to make sure all signage is correct
Perform general office and administrative duties as assigned

188

Manager, Regional Brand Marketing Resume Examples & Samples

Ensuring a unified and consistent Grab brand across countries we operate in
Brand guardian & point person responsible for cascading the brand framework/ guidelines to country marketing teams
Work with regional multi-function teams (social, CE, DLR) to integrate brand framework into process and operations to deliver a consistent brand experience across consumer touch-points
Developing the annual regional brand plan & activity calendar to shape Grab’s positioning
Owning & implementing regional brand campaigns and initiatives
Developing the campaign proposition, media strategy, go-to-market plan
Developing creative briefs & briefing internal creative teams / agency
Coordination with country marketing teams & other functions (where required) for flawless execution
Providing strategic input and guidance for local brand campaigns
Working closely with country marketing teams on the proposition, idea and go-to market plan
4-6 years marketing experience at creative agencies or in a brand marketing role within Southeast Asian markets
Deep understanding of brand measurement metrics and experience working with consumer research agencies
In-depth knowledge of media channels in Southeast Asia with a proven track record in TV, OOH, Print, Social and Digital
Demonstrated track record of producing thought-provoking creative work
An integrated marketing mindset with excellent understanding of the interplay between online and offline, paid and owned / earned. Excellent written and verbal communication skills, including expert use of Powerpoint
Excellent campaign manager who can effortlessly execute on pre-defined timelines, budgets and objectives
Efficient project manager who can be relied upon to underline every detail for every market's execution
Digital, social and mobile native who recognizes that brand marketing is no longer just about making great advertising
Agile and able to work quickly in a hyper growth and competitive market
Excellent creative brief writing skills with an innate ability to find deep human insights
Down-to-earth approach to marketing, with a focus on real human truths over and above fancy agency speak

189

Brand Marketing Executive Resume Examples & Samples

Support Line Manager to develop and execute brand strategies to build awareness amongst customers and enhance engagement experience for employees
Plan, execute and evaluate customer/employee/community campaigns and events
Develop internal communication materials and post-event articles
Maintain and update the local intranet
Support the marketing team with ad hoc projects and tasks
Assist with other aspects of marketing as required
Work closely with internal stakeholders
Fresh graduate or 1-2 years of work experience, preferably with additional marketing qualifications
Knowledge of Takaful and Malaysian culture
Keen interest to expand knowledge of brand, communications and marketing
Well informed and up-to-date with latest trends
Excellent command of English and Bahasa Melayu with good communication and writing skills
Powerpoint and presentation skills
Committed team player with enthusiasm and drive
Innovative, creative and flexible
Resilient
Dare to challenge the norm and also receive criticism

190

Brand Marketing Specialist Resume Examples & Samples

Functional
Elaborate effective Area media and e-marketing plans
Execution and maintenance of online campaign
Management of relationship with Regional Marketing

191

Digital, Manager, Consumer & Brand Marketing Resume Examples & Samples

Ideate, produce and oversee content across all social formats including but not limited to video/streaming video; gifs and animations; impactful static imagery; written posts; infographics etc
Recommend and implement strategic digital programs; managing multiple programs at once
Accountable for highest levels of quality control; developing on-brand, error-free social content
Ideate and collaborate with traditional PR teams to develop consumer initiatives and develop proposals integrating strategic digital and social thinking
Educate traditional PR colleagues on digital approaches to increase understanding of the space; develop digital skills especially among junior team members
Develop and deliver presentations to clients for digital/social programs
Participate in problem solving and provide input to define processes; assist with making social/digital programming in the practice more efficient and have a voice with agency senior leaders
Manage colleagues effectively across various levels
6-10 years’ previous digital experience or equivalent career path in a traditional or social/digital agency
Strong knowledge of best practice approaches in social channels especially Twitter, Facebook, Instagram; must show evidence of delivering successful social strategies for consumer brands
Expert project management skills and a proven ability to manage multiple projects at once
Exceptional client management skills and a track record of being client facing for complex programs and projects
Seasoned writing and presentation skills including the ability to articulate ideas succinctly and confidently both internally and externally
Ability to supervise, motivate and mentor junior colleagues; must have prior experience managing junior and senior colleagues
Consumer brand experience essential, preferably gained on large and complex clients
Strong strategic-thinking skills; the ability to handle and manage complex situations
Experience working with other specialist digital teams and partner agencies required; e.g. Creative/Production; Analytics; Paid
Agency experience required

192

Global Brand Marketing Assoc Resume Examples & Samples

A minimum of 1 year of experience in consumer/brand marketing management in a CPG environment is preferred
Demonstrated strong analytical and strategic thinking skills
Desire to thrive in a fast paced environment
Experience with product development is a plus

193

Brand Marketing Director Resume Examples & Samples

Leverage market intelligence to formulate marketing strategies that efficiently and effectively drive brand awareness and key equity attributes against brand launch goals
Manage the creation of needs-based and differentiated brand messages and communication cascade
Lead media planning, execution, and optimization of media investments to maximize delivery brand goals
Drive holistic, integrated marketing campaign to build awareness among consumers
Deliver targeted programs to grow quality brand awareness, consideration, and retention of advisors
Manage direct marketing communications and deliver programs via the field to all distribution channels
Champion brand activation movements to drive deep brand understanding and passion among internal organization, including home office and field based employees
Develop collaborative relationships to develop and coordinate marketing efforts with Product, Distribution, Finance, Compliance, and Legal
Enable performance tracking of marketing choices against forecasted goals and drive optimization
Lead long-term marketing growth strategies and effectively influence senior management
Manage day-to-day operations including setting priorities, leading issues to resolution, and budgets
Seek opportunities to grow and develop talent within the organization
Directly manage 4-5 Marketing Consultants, including development of robust work plans, coaching, and providing timely, actionable feedback, as well as performance evaluations/development plans
8 years of prior Marketing experience
FINRA Series 6 and Series 26 registrations may be required during first year
BA/BS required; MS/MA preferred
Proven track record of demonstrating holistic leadership and works without supervision
Ability to think strategically, assess business risk, and apply creative problem-solving skills
Ability to effectively plan, develop, refine, and execute marketing campaigns through teams
Experience in managing multiple agencies to deliver breakthrough creative, media plans and other marketing programs
Demonstrated ability to mentor, coach, and develop junior level associates
Strong relationship-building and influencing skills
Ability to work with all levels of management and cross functional partners
Ability to work autonomously and as part of a team
Effective interpersonal skills, written and verbal communication skills
57303

194

Brand Marketing Specialist Resume Examples & Samples

Help promote consistency of brand
Ensure brand communication for areas of responsibility are consistent with the company and brand positioning
Support the brand in key sales initiatives
Coordinate and manage content management and information sharing among departments, divisions and regions. Maintain content on intranet. Create content to be communicated inside weekly employee newsletter
Provide design and direction for collateral, web, product, and other visual communications media for the company
Assist in refinement of uniform graphic standards and visual brand strategies
Collaborate with other cross-functional departments and employees to ensure all necessary teams are informed on brand initiatives and deployment
Coordinate objectives with marketing, creative, and advertising departments
Coordinate brand materials for Enterprise team for sales initiatives and stationary needs
Coordinate brand for interior/exterior signs and vehicles
Coordinate new employee welcome kit supplies with fulfillment center
Coordinate and maintain mailing lists for shipping of brand initiatives
Work with Marketing Sciences to provide brand analytics around media schedules, to align with brand strategy and achieve annual operating plan goals
Develop accountability structure for stakeholders
Responsible for tracking department budget and expenses. Review and verify invoices. Request and track purchase orders. Enter and upload invoices into system
Works on problems with moderate scope
Analyzes situations that require a review of variety of factors
Exercises judgment within defined procedures and practices to determine appropriate actions
Immediate level proficiency in appropriate software applications or technology

195

Account Manager, Global Brand Marketing Resume Examples & Samples

Meeting and communicating with internal business partners to discuss and define their needs, juggling multiple assignments at a time
Prompt the internal business partner with strategic questions to ensure a thorough thought process before project initiation
Actively identify and develop new marketing opportunities for WorldVentures’ Global Sales team aimed at supporting the success of their promotions, training and development programs, campaigns and/or events
Collaborate with internal business partner teams as well as cross-functional stakeholders to improve existing marketing efforts while holding them compliant and on brand
Keep up-to-date on assigned areas, which could include travel, local loyalty, MLM industry trends and competitor analysis
Allocate resource requirements, and brief the MarCom, Creative Services and Video team members involved in developing, designing and producing to meet the Global Sales team’s needs
Present campaign, project and/or event ideas, drawing from input from the Global Sales team and content expertise, while referencing industry trends and competitive analysis work to keep up to date
Write detailed creative briefs for the Global Sales team’s marketing initiatives
Manage through any changes in project scope with the Global Sales team and the supporting team resources
Negotiating with the Global Sales team on project prioritization within the Global Marketing team to meet deadlines, while solving any challenges from project initiation through its completion—always keeping projects moving forward
Manage assigned accounts, providing meeting notes, keeping Global Sales informed of project direction and ensuring that timelines are met
Execute solid follow-through and communication skills to keep the Global Sales team abreast of the status of work through completion, including managing post-event retrospective meetings and notes to track and document what worked well and where improvements are needed
Recommend the necessary improvements to continuously elevate the performance and perception of the Global Marketing team; and guide where approved—advancing Global Marketing’s stability and gold standard of work output
Serve as a partner for both Global Marketing and Global Sales teams—including the negotiation of expected timelines and current bandwidth
Mentor and inform inter-Global Marketing execution teams to set them up for success with assigned internal business partners
Oversee the processes and procedures used by the Marketing Operations team, including the project management tool to be used by the Traffic team to maximize productivity and ensure internal business partner satisfaction
Review and approve work at all stages to ensure that what is being produced/delivered is always in line with brand guidelines and the Global Sales team’s expectations
Extensive knowledge of the MLM, network marketing or direct sales industry as a corporate employee it pertains to marketing
Minimum of 5 years’ experience in marketing within an MLM company; global marketing experience a plus
Excellent skills in writing, providing client services, and exercising adaptability and verbal communication—strong ability to work with and develop strong relationships with a range of people internally and externally to the organization, including C-suite executives
Bachelor’s degree in Marketing, Communications, or Business Administration with other appropriate experience
Solid business sense to do what is right for the internal business partner and the company

196

VP Luxury Brands & Brand Marketing Resume Examples & Samples

Value proposition & economic model given continent nuances
Brand signature elements execution
Experience & Brand Culture execution
Partnership in executing brand marketing/sales strategy
Food & Beverage; Rooms/Spa and Retail
Starwood Legacy experience preferred
15+ years of brand management, product management, and hotel operations

197

Data Analyst, Brand Marketing Resume Examples & Samples

Live in the data, uncovering opportunities to drive growth in user engagement and revenue through analysis of performance metrics
Own data quality and make sure nothing gets lost in translation as stakeholders leverage the dashboards you build to measure impact of initiatives
Provide internal trend reporting and analytics to be used to support marketing decision-making
Act as liaison to the Brand Team to translate data needs into reporting requirements
Produce weekly Brand Scorecard and CRM Reports and maintain detailed specifications for all assigned reports

198

Brand Marketing Specialist Resume Examples & Samples

Assists manager with the development of marketing communications to lead generation partnerships and promotions
Assists with the creative development of brand advertising and marketing communications related to “Come Back New” brand positioning, working with internal creative, external creative and media agencies
Assists manager in working with the creative development of OCEAN-related marketing communications and collateral
Analyzes performance of brand marketing & cross-promotional initiatives monthly with agency and makes recommendations for improving efficiencies/ROI
Monitors princess.com for opportunities to improve consumer engagement and strengthen branding
Assists with other brand projects (i.e. Princess EZair)
Keeps track of costs/invoices from outside vendors and provides monthly updates to manager

199

Brand Marketing Assoc Resume Examples & Samples

Minimum 2 years’ experience with exposure to Marketing, Sales or a related business function
Talent to lead project teams offering influence with tact and diplomacy
Demonstrated ability to deliver insights from existing data, and interpret into brand solutions
Business acumen with demonstrated financial analysis skills
Experience in project management, delivering successful outcomes
Effective written and verbal communication skills with diverse audiences
Desire to learn, understand and support the needs of the Amway Independent Business Owner
Ability to travel up to 15% within North America
BS degree in Marketing, Business or a related field

200

Co-brand Marketing Executive Resume Examples & Samples

University degree in Economics
Previous experience in Marketing or Sales team or Partnerships relationship will be preferred
Self-motivated, with excellent organizational skills and written & verbal communication skills
Problem solving abilities
Strong team player who is flexible and maintains a positive attitude even during changing work priorities
Customer focused with the ability to build effective internal and external business partnerships
Excellent English and Italian knowledge
Knowledge of AXP A/R or Marketing platforms and processes (for Internal Candidates only)

201

Manager, Product & Brand Marketing Resume Examples & Samples

Create a strong brand for EDW within Expedia
Increase usage of the EDW product and services within Expedia
Partner with Product and Partner Services teams to identify product opportunities based on effective customer feedback loops
Develop product messaging that differentiates EDW products and services and promotes their value proposition
Act as brand custodian, develop brand guidelines, and ensure these are adhered to
User profiling - identify and map out different internal user personas for EDW and build marketing strategy for each
Communicate the value of EDW to different internal personas, bringing different features and benefits to the fore, based on the specific audience’s needs
Craft a plan to increase EDW awareness within the Enterprise via different channels including events, newsletters, product updates, videos etc
Develop a user hub where all information about EDW is stored
Collect user feedback on EDW and feed this back into the Product team to assist with prioritising the product roadmap
Work with Product to build a go-to-market plan for informing internal users when new products or features are launched
Plan and take part in the launch of involve several different departments in such launches
Through interviews, surveys, focus groups, gain insight into customer use of current products and untapped opportunities for future product development
Create product content such as case studies, videos, website copy and blog posts
Define and report on the success of your marketing campaigns against various
Propose and keep within a budget
Collaborative skills: Actively reach out to user groups to gather information for case studies and marketing materials. Work closely with several internal departments, including product and tech to ensure all the relevant features of each product are being correctly
Communication skills: Both verbal and written communication are key in this role. You will be presenting new products and write engaging copy, telling the ‘story’ of EDW products, for various marketing channels
Technical understanding: Good technical product understanding of data platforms and tools would be a big advantage
Research skills: You will need to gain insight into user needs and experiences via surveys, customer interviews, etc

202

Brand Marketing, Assistant Manager Resume Examples & Samples

Identify, compile and manage task-level detail of the entire scope of NPI deliverables for all functional groups in NJ marketing
Coordinate with HQ marketing teams to provide marketing assets in accordance with carrier KAM deadlines for submission
Manage NPI tracking document to monitor progress of marketing assets development in HQ and in NJ functional departments
Report to management at key points throughout the NPI process for status updates
Initiate strategic programs such as brand campaigns, and carrier co-marketing programs such Sing with LG and Trial Program
Manage Legal review and approval of creative work from concept to production
Manage sample request, inventory tracking and cost budgeting management for NPI launches (APMS, SPMS, GERP)
Work with agencies, marketing functions, and carrier partners to affect, review and approve branded elements for launch materials and advertising especially LG.com product details pages, display media banners, OOH, Radio, etc
Monitor the visibility of NPI products on the carrier websites and effective communication of key messaging initiatives
Monitor the visibility of key messaging initiatives and efficient usage of HQ social contents on MU social channels where appropriate
Manage production process with the agency for design and build-out of LG.com creatives such PDP, Mobile Deals, Smartworld
Assist in building management reports, and marketing performance monitoring reports such as Trial Program, and Sing with LG
Work closely with Marketing Planning, Legal, and Procurement team to process contracts and payments for each marketing activities
Consolidating invoice and matching invoices to corresponding Marketing Plans via communicating with vendors
Involve in event management such as workshop, conference, sales meeting, and management reports

203

Manager Global Brand Marketing Resume Examples & Samples

Developing brand positioning and consumer benefit communication hierarchy
Delivering the financial performance of the respective American Girl publishing and magazine business
Leading the strategic business and marketing planning efforts across publishing and magazine businesses
Leading the product development process from a brand perspective (managing the P&L, cost targets, line architecture strategy, etc.)
Manage licensed partner in marketing plan development and execution of AG Magazine business in external channels
Maintaining brand relevance, aesthetic, and values, while optimizing business opportunities consistent with the brand's identity

204

Brand Marketing Ambassador Resume Examples & Samples

Engage with consumers and increase brand awareness
Distribute product samples and promotional items (when applicable) with the objective of creating customer loyalty
Create a "buzz" to gain consumer attention
Collect qualitative feedback from consumers
Educate consumers on the value of the brand
Attend paid training sessions prior to events
Wear required uniform at all times
Current certification and appropriate licensing where applicable, and/or mandated alcoholic beverage server training
Comfortable working in crowded bars, clubs and restaurants
Previous off & on-premise promotional experience, wait staff, bartender or promotions/public relations experience is a MUST
Outgoing and friendly personality to engage the target audience
Previous sales or promotional experience is ideal Knowledge of the adult beverage industry is a plus
Excellent communication skills to convey key product or promotional messages
Access to a reliable source of transportation
Legal drinking age (21+)
Punctuality is required

205

Head of Mobile Brand Marketing Resume Examples & Samples

Manage the branding and development of Sky Mobile. Understand how it fits within the Sky brand architecture and achieves real standout in the market
Work with our design agency to create, develop and deliver the Sky Mobile brand – its language and visual identity
Own the marketing strategy and translate it into impactful marketing campaigns to identify short and long term marketing priorities
Translate the brand marketing strategy effectively through the line acting as lead custodian ensuring the campaign objectives are delivered
Lead campaign briefings to our media agency and work to create the media plan to optimally achieve objectives
Day to day management of all on and off air brand campaigns. This includes proactively organising kick-off sessions, brief creation, management of creative process, delivery of copy and research
Provide outstanding creative leadership to both internal members of staff and external teams working with the department
Work closely with Creative Agencies to ensure delivery of an idea that works effectively TTL. Work closely with creative team to ensure consistency across on air and online
Lead negotiations with Mobile handset providers on the use of their assets within campaign creative
Ensure all Campaigns are measured and results shared. Ensure that all best practice learnings are captured within case studies and incorporated in to relevant campaigns in the future
Develop and present Mobile campaign strategy and creative work to senior stakeholders in Sky
Keep ahead of developments in the field of marketing, maintaining links with the industry and incorporating fresh research or approaches into marketing plans where relevant
Demonstrable experience leading brand marketing activity across a number of offline & online channels gained within a blue chip environment
Proven experience in delivering campaigns with a track record of achievement
Comfortable & experienced managing multi-million pound budgets with complete autonomy
A proficient knowledge base of brand Marketing focused KPI’s e.g. ITP
Experienced delivering integrated media plans and measuring their performance
Experienced measuring digital activity & performance
Mobile sector experience an advantage
Knows a good creative idea when they see it

206

UK Employer Brand Marketing Analyst Resume Examples & Samples

Deliver communications and engagement strategy within the Employer brand team ensuring brand values are properly reflected at all touch points (e.g. throughout campaigns, digital, print collateral and events)
Support ROI through campaign and channel reporting
Drive employer brand presence with associated reporting; SEO, site analytics, reports and working closely with the global team to ensure best practice
Promote Accenture’s Employer of Choice initiatives and key messages
Liaise with stakeholder’s relationships such as suppliers and creative agencies as required
Strong communication and marketing skills and deep overall business acumen
Strong English language skills; written and verbal
Able to build credibility with the team and stakeholders

207

Head of Global Brand Marketing Resume Examples & Samples

Create vision of, own and drive global brand and marketing strategies that effectively build brand awareness, perceived brand quality and overall sets the DC Shoes brand ahead of its competitors
Align brand vision to 5 year strategy & business plans
Develop the digital marketing and social media strategies for the brand across campaigns, driving clear decision-making and key stakeholder alignment
Devise and deliver a sustainable Omni-channel marketing strategy, including retail, wholesale and loyalty marketing
Design, create and develop influencer and athlete marketing plans across culture programs and projects
Drive creative content creation and campaigns based on consumer and market insights
Ensure global consistency in execution of marketing initiatives – across all consumer touch points
Manage regular communication throughout global regions
Lead global DC Shoes marketing team through regular clear communication of brand vision and sharing of best practices
Develop brand tone of voice for each consumer, media and social channel
Optimize marketing efforts and spend for maximum ROI against target consumer
Build sustainable and impactful Public Relations and Trade Marketing Plans
Play an instrumental role in the go-to-market plans and strategies for the brand, including product launch plans, product news, marketing and promotion plans
Ensure all marketing materials provide consistent and clear message of brand position
Champion performance management; ensuring systems are in place to drive top performance for all marketing positions
Ensure yearly targets and KPIs are set for direct reports, evaluate results on a continuing basis, as well as, establish individual accountability for team members success through clear, open and honest feedback
Effectively lead cross-functional consumer directed brand connection points
Select and manage the right creative agencies and freelance talent (still/moving images, digital media, advertising,) in addition to briefing them and safeguarding top quality execution and alignment with global standards
Develop a sustainable business model to extend DC Shoes into new markets & consumers
Develop and manage annual global and regional business plans and budgets to implement strategies
Identify key success factors in plans, closely monitor business performance across functional areas and make changes to business plans and strategy as necessary
Direct efforts of staff and external resources in the ongoing assessment of the competitive market position of the brand, and the identification of opportunities for new products
Capture & synthesize all learning from internal and external market research and incorporate intelligence on trends over time into development of brand strategies
Must have 10+ years of Brand Management experience for global brands
Expertise in building, mentoring and managing world class cross-functional brand and marketing teams
At least three years’ experience in strategizing cutting edge consumer marketing through digital and social channels
Experience in interpreting consumer data and shaping content and campaigns for maximum ROI
Current experience in building a global brand
Existing relevant relationships with influencers, the media, action sports industry, music industry, apparel industry
Possess and demonstrate excellent strategic capabilities, analytical and creative problem solving abilities and work organization
Proven experience in project and department management, including responsibility for developing business plans, market forecasts, and budget management
Impactful communicator/influencer – the ability to sell strategies and plans to marketing team, cross-functional teams and leadership teams
Existing understanding of traditional and non-traditional brand marketing strategies
At least two year of experience in managing agencies and freelance talent
Proficiency in MS Excel, Word, PowerPoint
Proactive, entrepreneurial mind-set with a “can-do” attitude
Take ownership and responsibility for actions, behaviors and contributions
Provide inspiring leadership to the marketing team and cross-functional team to manage priorities and deliver on goals
Strong verbal and written communication, conflict resolution and influence management skills
30 – 40% of travel is a requirement
Foreign languages (French, Spanish) a plus
MBA, with marketing emphasis, is preferred

208

Brand Marketing Intern, Thermador Resume Examples & Samples

Bachelor's degree in marketing, business or related field (can still be in school)
1 – 3 years of marketing experience (preferred)
Must be able to work 40 hours per week for 6 months
Ability to understand the business and marketing objectives of various activities
Analytical, structured thinking with creativity and a “can do” attitude
Organizational skills and interpersonal skills
Experience in current online marketing concepts (email marketing, social media)
Prompt follow-up and follow-thru with all customers (internal and external) is very important
Assist in individual marketing projects with minimum supervision as well as day-to-day business activities for the brand such as new product launch support, collateral development, product, brand events, local marketing campaigns, etc
Develop and track assigned creative projects (print, online and video assets)
Evaluate, update and integrate digital initiatives / presence as it relates to brand website, email marketing campaigns, social media campaigns, customer service, etc
Provide support for internal / external agencies initiatives
Help coordinate information sharing across the brand and product departments

209

Director, Employer Brand Marketing Resume Examples & Samples

Motivate and manage a close-knit team of marketers
Effectively promote and differentiate the Macy’s, Inc. employer brand with a concentrated effort to drive applicant traffic for hard-to-hire locations and/or positions
Oversee the creation of integrated online/offline marketing content and campaigns
Build and maintain mutually beneficial relationships across the enterprise with Recruiters, Corporate Communications, Consumer Marketing, Media, and Business Stakeholders
Provide strategic insight and key contributions as part of the Talent Acquisition leadership team
Develop measurement to regularly track the effectiveness of marketing campaigns and localized initiatives
Manage high level relationships with external agencies and key job board partners
Research talent acquisition trends, new technologies and the competitive landscape in order to differentiate the Macy’s, Inc.’s employer brand
Manage the brand marketing budget for all business units
Regular, dependable attendance & punctuality
Minimum 2 – 3 year experience managing a marketing team
Minimum 5 – 7 years related experience in consumer marketing or employer branding
Excellent written and verbal communication skills
Ability to read, write and interpret instructional documents such as reports and procedure manuals
Must have above average mathematical skills, including the ability to compute rates, ratios, and percentages, and the ability to work with mathematical concepts such as probability and statistical inference
Must be able to work independently with minimal supervision

210

Brand Marketing Specialist Resume Examples & Samples

Bachelors degree in project management, marketing, communications or related field
2- 5 years professional experience in an agency environment or marketing communications related field
Excellent project planning skills and ability to lead project teams and agency partners to manage projects
Solid organizational skills with attention to detail
Ability to handle multiple projects and timelines
Demonstrated ability to determine and deploy the resources required to achieve goals in the most efficient and cost-effective way
Strong oral, written, presentation and group facilitation skills, with the ability to manage a variety of constituencies
Strong interpersonal skills that exhibit ability to be reliable, flexible and approachable
Strong skills in the Microsoft Office Suite, especially Powerpoint and Excel
Fundamental understanding of executing a brand experience
Experience with content management systems/digital platforms
Experience in communications planning and execution

211

Brand Marketing Intern Resume Examples & Samples

Fresh graduate, with one year of experience or student about to get graduated still attending a university degree or business school available to run full time working schedule
Mandatory skills: ownership, driven, can-do attitude, proactivity and willingness to learn and develop
Good academic performance. It is more important the attitude than the academic results
Strong analytical skills and oriented to achieve results
Talented communicator with fluent English skills

212

Head of Brand Marketing Resume Examples & Samples

Minimum 7 years of brand/marketing leadership experience, preferably in a global marketing organization
Experience in brand strategy and creative innovation at a branding/marketing agency
Innovative and highly skilled at developing differentiated messaging and positioning, with a passion for excellent copywriting
Experience in leading production of multi-media creative projects that aim to both educate and inspire the market
Experience in both B2B and B2C (or B2B2C) settings

213

Global Brand Marketing Executive Resume Examples & Samples

Development of existing and new product ideas, from inception through to communication
Creation of staff training tools
Ideas for improving guest experience in-attraction
Development and application of the brand tone of voice
Development of our social media communication
Presenting information in a fun and engaging way

214

VP, Brand Marketing Resume Examples & Samples

The VP, Brand Marketing will leverage his or her proficiency in New Media Marketing and Communications with senior leadership to
Ensure consistent integrated brand representation across all brands, channels and touch points
Strong experience in product marketing with retail understanding and storytelling
Lead integrated marketing and communication execution for product and giving programs to ensure consistency across all customer experience touchpoints, including product, digital, social, in-store, online, print and direct mail
Innovate with new media marketing tactics; social, digital, CRM and direct response
Establish and enhance direct to consumer strategy across channels; retail, E-Commerce
Proficiency managing external relationships and agencies
Build strong partnerships and establish credibility with the internal team, based upon a demonstrated collaborative approach, leadership skills and experience
Manage an operating budget for the marketing function delivering both top line revenues and bottom line margin and profits. Leverage all available resources to control and minimize expenses
Work cross-functionally to integrate marketing, product, sales, sourcing and production and other related functions with brand marketing and creative
Evaluate and track key metrics and success criteria for all marketing, advertising, and PR programs and activations
Anticipate and implement necessary changes to strategy and execution process to support the company’s expansion both geographically and through new marketing initiatives and campaigns
Provide global leadership, insight and guidance to Americas, EMEA and APAC regions
Collaborative leader who understands the interconnectivity of strategy, brand building, and marketing innovation
Execution oriented leader
"Disruptive” thinker, who challenges others to think differently and innovate in service to the brand and the business
Over 15 years of experience successfully building and executing an integrated marketing and communication strategy within a start-up, early and high growth business with financial metric responsibility
Strong experience and proven track record of innovating and executing new media marketing tactics in social, digital, CRM and direct response that aligns with TOMS
Superior analytical and decision-making skills with the ability to translate into an executable strategic plan
Market facing with a track record of strong consumer understanding and foresight
Success using data (KPIs) in a measurable way to achieve a specific strategic result that is relevant to the organization
A high level of learning agility with the ability to translate conceptual strategies into easily understood execution plans and change management
An alliance builder who is able to integrate himself/herself into the TOMS culture and work collaboratively with global teams
A proven extraordinary team and culture builder
An individual who is able to operate in a matrix and cross-functional organization
A global citizen who is committed to driving social impact in an authentic, unique and resonant way. A high degree of perseverance and level of patience
An individual with unquestionable integrity and ethics

215

Digital Brand Marketing Specialist Resume Examples & Samples

Build relationships and partners with business stakeholders to elicit and capture content marketing business goals to ensure all marketing tools, content, and components are in alignment with the overall business goals and objectives of his/her area
Communicates website release plan and relevant marketing plan(s) components and ensures they are understood by appropriate stakeholders and team members
Creates related communications and marketing collateral, in collaboration with appropriate stakeholders, that support consistent enterprise core messaging and business goals for his/her assigned area(s) of responsibility
Supports the development of a Digital Writing Center of Excellence (COE) in collaboration with appropriate stakeholders (e.g., digital editors and web writers) to support consistent enterprise core messaging, communications style, tone and brand voice
Influences and supports web/digital evolution, process/governance change management and departmental/enterprise initiatives to streamline work effort and improve business effectiveness in his/her area(s) of responsibility
Reviews and/or communicates performance metrics that track and assess the effectiveness of assigned web/brand/marketing plan components to management and/or appropriate internal stakeholders
Supports and/or implements components of Agile development/release/marketing plansin collaboration with appropriate stakeholders which are driven by the business goals
Supports project management, delivery and operational communications/digital service requests for both 1) Lincolnfinancial.com and 2) the Lincoln Brand Center
Utilizes resources to ensure marketing collateral is compliant with all applicable regulatory requirements and is consistent with Lincoln editorial and branding standards
1 - 3+ Years' experience in marketing that directly aligns with the specific responsibilities for this position (Required)
4 Year/Bachelor's degree or equivalent work experience (4 years of experience in lieu of Bachelor's)
Experience with digital/web/SEO/brand management desired
Corporate, digital/advertising agency, or financial services brand or marketing experience also desired##LI-AY1

216

Director, Oath Brand Marketing Resume Examples & Samples

10+ years of creative project management experience at a leading agency, publisher or Fortune 100 brand, successfully implementing and executing on 360-degree marketing strategies
Passion for creativity and brand development
Proven success identifying, defining, and establishing KPIs that align with business objectives and drive growth across channels
Track record of motivating and working with cross-functional teams to deliver innovative, disruptive, and breakthrough work while successfully managing and delivering projects from ideation to execution
Demonstrable success and results driven by the candidate
Bachelor’s degree in Marketing, Communications, Art, Design, or related field

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