Audience Manager Job Description
Audience manager
provides POV on DMP segments, third-party data providers, and DSP capabilities as they relate to campaign goals.
Audience Manager Duties & Responsibilities
To write an effective audience manager job description, begin by listing detailed duties, responsibilities and expectations. We have included audience manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Educate Account Executives on the evolving landscape of Programmatic and Audience Sales, primarily Nielsen OCR and ComScore vCE
Lead Marketing’s commitment to “ad risk” needs, delivering quality external traffic to meet Advertising’s impression goals
Defines database data capture requirements with cross-functional touch points
External data integration
Brand mapping/hierarchy, metadata taxonomy, cataloging, and classification
Oversees master data and meta data management
Own and manage the relationship with NBCU's data management platform provider, Krux, relationships with third party data vendors
Support the team’s high profile client base that includes the CRO and corporate Finance, acquisitions, and strategy teams through data management and storytelling
Responsibilities include data collection, analysis, creation of presentations, and addressing questions from members of senior management
Accountable for successful trafficking, optimization and delivery of audience extension campaigns
Audience Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Audience Manager
List any licenses or certifications required by the position: DMP
Education for Audience Manager
Typically a job would require a certain level of education.
Employers hiring for the audience manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Statistics, MBA, Economics, Computer Science, Engineering, Technical, Communications, Education
Skills for Audience Manager
Desired skills for audience manager include:
Acxiom
Advertising research providers
ComScore
Datalogix
EXelate
MOAT
Omniture
Open market data providers
Advertising
DMP technology
Desired experience for audience manager includes:
Keen attention to detail, ability to research questions and solve basic problems
Familiarity with database technologies, specifically relational databases, data warehousing, or other database query tools
Audience targeting (behavioral, retargeting ), data management platforms (Krux, BlueKai )
Technical understanding of web technologies
4+ years in media with concentration in audience research
Proficient knowledge of Nielsen data - Must have national TV Ratings experience/syndicated and digital is a plus!
Audience Manager Examples
1
Audience Manager Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of audience manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for audience manager
- Liaise between the campaign management team and other key internal groups on each campaign
- Design and deliver performance updates and optimization suggestions for all campaigns
- Quantitative analytic skills
- Demonstrate ability to set goals, meet deadlines, and successfully manage multiple assignments
- Work directly with Sales and Clients to identify right Audience Targeting Products to meet Client objectives
- Manage and drive operational processes to effectively support Audience Targeting Products and campaigns
- Cultivate relationships with TV/Video buying desks at major agencies
- Cultivate relationships with Agency Trading Desks and other key constituents in the Programmatic ecosystem
- Manage current, and build new, Programmatic vendor relationships
- Create, ideate and oversee social media campaigns for Nickelodeon show launches internationally & tentpole events like the Kids Choice Awards, Slime Cup
Qualifications for audience manager
- Practical experience with common software development methodologies and tools (IDEs, defect tracking systems, build tools)
- You must have a creative and open-minded approach to technical marketing and display the ability to challenge convention
- A minimum of 3+ years in the technical product marketing/management space with a proven track record of leading initiatives at (global) scale
- Demonstrated track record of successful execution of product marketing assets -- messaging, positioning, packaging, pricing, and competitive asset creation and delivery for cloud services
- Significant experience with software as a service or platform as a service offerings including knowledge cloud developer tool vendors
- Experience using SAS, preferably base SAS on Unix, SQL and Oracle or Teradata databases
2
Audience Manager Job Description
Job Description Example
Our company is looking to fill the role of audience manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for audience manager
- Advocate in communities (online, offline), and influence with their leaders
- Cultivate relationships with TV/Video buyers at major agencies
- Build relationships and close new business with Agency Trading Desks, DSP’s and other key constituents in the Programmatic ecosystem
- Educate Account Executives on the evolving landscape of Programmatic and Audience Sales
- Assist in the development and execution of any custom solutions, from concept through implementation, across internal market-facing and technical teams, any external clients and data partners
- Promote and raise awareness of our targeting capabilities internally, particularly to our National & Local sales teams, provide any needed training support
- Develop and lead the strategic planning of email content in collaboration with editorial team
- Drive the development and execution of email marketing calendar
- Utilize prior performance and analytics to optimize key traffic and revenue metrics including CTR, open rates, engagement, and retention
- Drive innovation and change through business knowledge, creative ideas and strong relationships
Qualifications for audience manager
- Advanced level Microsoft Excel, Word, and PowerPoint
- A self-starter and a team player with a strong work ethic and positive attitude
- Self-driven and resourceful
- Strong analytical and problem resolution skills are required, the ability to anticipate and direct the next steps needed in varying categories
- Related media marketing, web analytics, digital or agency experience
- Extensive experience with Adobe Analytics
3
Audience Manager Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of audience manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for audience manager
- In this role, the Manager will provide insights that will be used by the Editorial and Product Development teams to further solidify the audience acquisition cycle
- Drive acquisition of and deeper engagement with new audiences via social, search, messaging apps, paid media, newsletters, new and emerging platforms.- Use both organic and paid methods to drive profitable growth
- Develop and maintain the Nick Jr
- Pioneer innovative research approaches to address complex research and measurement challenges
- Build measurement frameworks that capture campaign performance, inform optimizations and impact future plans
- Lead KPI and key metrics reporting for in-campaign performance
- Develop clear and actionable learning agendas to grow brand and portfolio findings
- Deliver media, brand, and consumer research that yields unique insights and opportunities
- On-board and setup of financials for new vendors and external partnerships
- Oversee, coordinate, supervise, and assume responsibility for the entire revenue collection and attribution process, from tracking, invoicing, collection, to ultimate distribution of funds
Qualifications for audience manager
- Analytical academic background is essential (preferred background in computer science, statistics, economics/econometrics, mathematics, engineering)
- Strong project management and leaderships skills
- Prior direct marketing experience
- BA/BS/CS degree with a strong academic record
- Self-motivated and able to effectively manage time and priorities
- Strong verbal and written communication skills, ability to work with both technical and business stakeholder
4
Audience Manager Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of audience manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for audience manager
- Track vendor agreements/IOs to ensure proper record-keeping and compliance
- Serve as the key day-to-day contact for any and all billing or attribution issues, or questions from internal/external clients and partners
- Ensure all internal and external processes related to revenue collection and distribution are followed and design new processes, if needed
- Provide revenue reporting to executive and/or revenue operations team, as required
- Developing and maintaining media analytics for Cadreon clients across display, search, mobile & social channels
- Coordinate with Client Services and optimization teams to deliver key insights and insure optimization efforts are executed in a timely and accurate manner
- Develop standardized procedures, benchmarks and analytical framework, participate in modeling of strategic business initiatives around inventory avails, pricing in the RTB and exchange eco-system
- Develop comprehensive performance analysis benchmarks, case studies and presentations with regards to marketplace supply/demand
- As the Manager of Digital Yield & Audience Products, you will be a key addition to the group
- Lead small team in ad inventory forecasting and taxonomy management for Turner Digital’s suite of audience segments
Qualifications for audience manager
- Bachelor’s degree in Marketing, Economics, Statistics, Mathematics or related fields preferred
- 5+ years’ experience in the media industry, with strong sales experience
- Knowledge of and established relationships with television media clients and agency TV desks
- Deep knowledge of both TV and digital media buying environments
- Ability to pivot based on real time information and client needs
- Ability to manage and drive to a multi-million dollar annual quota
5
Audience Manager Job Description
Job Description Example
Our innovative and growing company is looking for an audience manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for audience manager
- Work within Turner’s DMP to create, manage and scale all active audience segments using both 1st and 3rd party data sets
- Work with the Turner Data Cloud team to strategize on how to build out extensive, sellable 1st party data sets
- Analyze the impact of market trends, identify and implement new opportunities to drive profitability, mitigate business risks, provide financial and analytics support to Senior Management and perform general ad-hoc business & financial projects
- Work with the Programmatic Team to better integrate DMP opportunities into Programmatic PMP business
- Maintain expertise in continuously evolving digital audience and data space and help educate other groups within Turner (yield, sales, site teams, operations)
- Leading efforts to document KPIs for experiences to look at gaps in experiences from a data-driven lens
- Creating and executing on audience forums
- Capturing the outside-in perspective on change initiatives and analyzing Voice Of data to drive priorities
- Both individually and with senior stakeholders in DX, product marketing and the segments you will be responsible for ensuring effective operations of the Ascend+ program by defining and documenting key business process (eg
- In partnership with the DX FAST team - represent the performance and the voice of the field in Ascend+ program decision making and DX field role readiness (AE, TE, and DX Lead)
Qualifications for audience manager
- History of growing accounts year over year
- Documented history of superior sales success
- Knowledge of and established relationships with programmatic buyers, trading desks and DSP’s
- Driving efficiency and innovation within existing programs facilitate development of new ones
- Be the spokesperson in the industry for the MS Learning Experiences team
- Experience with data management platform (DMP) highly preferred, but not required