Audience Development Manager Job Description
Audience development manager
provides regular insights on trends / new social media format to the regional team, global team and local affiliates to maximize the potential of our social media platforms.
Audience Development Manager Duties & Responsibilities
To write an effective audience development manager job description, begin by listing detailed duties, responsibilities and expectations. We have included audience development manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Build and maintain daily/weekly/monthly reporting on editorial performance, content analytics and traffic trends to the Edit team and other key stakeholders
Partner closely with Edit to help them understand audiences across all distribution sources, including Social, Newsletter and Search, by analyzing traffic and content trends, creating a reporting system
Document key learnings and insights around pricing trends, industry standards, changes in social platform policy, for communication to internal stakeholders on a regular basis
Identify trends and insights, and optimize performance based on the insights
Manage a team of analysts in different CNN Newsrooms who provide audience insights to editorial teams and execute audience development plans aimed at key strategic audience segments across SEO, Newsletters, podcasts, partnerships, paid traffic networks and social media platforms
Analyze real time audience trends to help identify and acquire new audiences by creating and optimizing acquisition campaigns in partnership with Editorial and the broader Audience Development team, leveraging audience data from platforms like ComScore, Omniture, Chartbeat, Google Webmaster Tools and DMPs
Apply statistical analysis and modelling techniques to solve specific business requests
Manage daily campaign set up, optimizations, strategy development and reporting
Execute and manage campaigns using exchange based media (DSPs), audience-based buying (DMPs), and remarketing including bidding, creative, and optimization recommendations
Formulate effective media strategies to accomplish brand specific goals
Audience Development Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Audience Development Manager
Typically a job would require a certain level of education.
Employers hiring for the audience development manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, Journalism, Science, Advertising, Statistics, Economics, English, Mathematics
Skills for Audience Development Manager
Desired skills for audience development manager include:
Google Analytics
CDP
CRM platforms
Dotdigital
Features and key competitors
New products and the markets they sit in
Paid social tactics
Proven track record of growing brands on social platforms
Social media platforms
Trends
Desired experience for audience development manager includes:
Partner with brands to understand business goals, marketing objectives, and competitive hurdles
Google AdWords Certification a plus, but not required
Constant evaluation of new social/digital platforms, marketing services and ad products
Collaborate with consumer marketing, production, edit and design to evolve user acquisition and retention strategies
Produce on-site and competitive deep dives to determine traffic drivers, audience spikes and partner impacts
Understand users by performing an audience segmentation
Audience Development Manager Examples
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Audience Development Manager Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of audience development manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for audience development manager
- Understand organic and paid traffic drivers
- Design before-after analyses and run A/B tests to understand what works
- Develop and distribute reporting to communicate learnings from the past and opportunities going forward
- Help the team execute new digital product launches
- Define quality, tone, and service standards by channel, ensuring a native experience wherever our audience interacts with us
- Establish the ideal mix of native vs
- Work closely with Editorial to guide them toward the content our audience wants across all channels
- Build and manage the team responsible for audience health
- Stay ahead of the curve with emerging platforms and get our new property in on the ground floor of any breaking opportunities
- Own our new property’s email and turn it into a best-in-class offering
Qualifications for audience development manager
- Knowledge of YouTube a plus
- Work with Product to optimize the website as a content discovery machine
- Define a robust site and social partnership strategy
- Must have 1-3 years of experience managing social media for a digital media publisher
- Provide in-depth analyses on site features, recommendations and reporting to the Product team on A/B testing, and data-based recommendations to help improve reader engagement onsite
- Good knowledge of the publishing industry, particularly publishers, agents and trade bodies
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Audience Development Manager Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of audience development manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for audience development manager
- Provide strategic analysis and recommendations by tracking and reporting metrics
- Manages the daily reporting of metrics for all content consumed in order for team to strategize growth opportunities
- Align with content creation team and brand marketing to provide daily reporting such as viewer sentiment and discussion in the digital ether, using tools through our proprietary social research tools
- Assists executive team (VP and EVP) to define best practices to identify actionable takeaways from analytics
- Provides and analyzes regular reporting based on audience size and engagement metrics to measure growth and inform ongoing strategy shifts
- Directly supervises Social Media Producers in order to effectively create social content for different audiences and platforms to gain the most reach and growth
- Work closely with digital audience analytics team to understand site engagement and performance
- Produce daily social content, writing copy and collecting assets for Facebook, Pinterest, Instagram, Twitter, Snapchat, Tumblr
- Responsible for building industry specific, high-level executive prospect lists for NYTLive conferences
- Develop and manage social strategies and social content calendar for all events via Twitter, Facebook, LinkedIn, Instagram, Flickr
Qualifications for audience development manager
- Experience working in digital entertainment businesses the ability to network with senior industry leaders
- Understanding of web analytics and audience metrics, with at least 2-3 years of working experience
- Technical or product experience a plus
- A solid understanding of social platforms both established and emerging
- The ability to multi-task and think on your feet, to be able to find the opportunities that other people have missed
- Financial modeling experience is a bonus
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Audience Development Manager Job Description
Job Description Example
Our growing company is looking for an audience development manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for audience development manager
- Create and schedule posts for all social media platforms (Facebook, Twitter, Instagram, Pinterest, Tumblr)
- Track ROI on all campaigns using various analytics tools, such as Google Analytics, ChartBeat
- Stay ahead of the curve on industry and social media trends and opportunities and represent the company internally and externally on key industry committees and at key industry events
- Identify and engage key industry influencers for each industry and conference audience
- Build a strong following for NYTLive along with industry communities, keeping them engaged throughout the entire year
- Analyze social media engagement for reports to the sponsorship team
- Develop and manage Apps for each event
- Collaborate with stakeholders across analytics, social, community, editorial, marketing and product to prioritize initiatives to maximize ROI
- Coordinate and execute data-driven audience growth plans across all content distribution platforms
- Work closely with analytics lead on audience development initiatives and optimize them according to business goals
Qualifications for audience development manager
- Knowledge of and ability to use all state of the art social tracking software from Sharablee to Synthesio to Brandwatch
- Ability to think strategically and act quickly on new audience development opportunities
- Detailed oriented and must have exceptional project management skills
- Exceptional communication & presentation skills (oral, written & visual)
- Manage daily operations of content distribution to our publisher & platform partners including MSN, Yahoo, Facebook, Google
- Develop strategies that will help optimize our content for partners & platforms alongside our editorial team
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Audience Development Manager Job Description
Job Description Example
Our company is growing rapidly and is hiring for an audience development manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for audience development manager
- Working closely with editors to meet delivery deadlines
- Brainstorm new and creative audience growth strategies for the brand
- Optimize morganstanley.com content for search engines and manage SEO Campaigns
- Conduct competitive analysis and market research
- The Manager, Audience Development & Editorial Analytics is responsible executing audience development plans based on the detailed understanding of the online news and information landscape and the habits and preferences of CNN Digital's target audience segments
- Work across Product, Editorial, and Social to create and implement quick turn-around acquisition campaigns, define and track goals to analyze their performance and provide recommendations to fine-tune campaign performance
- Create and drive paid advertising campaigns on social platforms (FB ads, Twitter, Pinterest, Snap, etc), retargeting campaigns, native advertising, Google adwords
- Defines strategy for and oversees ongoing management of talent marketing, social media, creative services and industry relations
- Builds and executes a robust promotional distribution of original content on YouTube, Facebook, Instagram and other social media channels
- Partners with content marketing leads to ensure tactical alignment within omni-channel marketing campaigns
Qualifications for audience development manager
- Familiar with HTML, Facebook Instant Articles, Google AMP
- Fluent in Excel, PowerPoint, Keynote, Outlook
- 3+ years in digital and/or email marketing
- Experience managing a budget and associated KPIs
- Passion to grow a new product, ideally with experience launching a successful startup product
- App Store Optimization (ASO)
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Audience Development Manager Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of audience development manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for audience development manager
- Work with the analytics team to develop and disseminate daily, weekly, monthly and quarterly traffic reporting
- Deliver key insights on digital performance, translating large amounts of information into action-oriented site enhancements and product updates
- Work with sales planning and editorial to ensure sales impression guarantees are met
- Work with General Manager, product team, and editorial to create and implement a plan that supports growth and editorial goals, increases adoption of new products and drives long-term unique visitor growth
- Train digital teams to understand and produce their own reporting
- Report on traffic wins and losses, keeping editorial focused on content that works
- Work with product and development teams to monitor and track analytics for any updates to the sites
- Generate creative solutions to drive more visitors through social media, newsletters, natural search and paid traffic acquisition
- Grow newsletter list size, suggest content and subject line best practices for newsletters, maintain newsletter sweeps, and maintain list hygiene best practices
- Manage partner traffic growth opportunities, such as newsletter link exchanges, social link exchanges, and syndicated content partnerships
Qualifications for audience development manager
- Hands-on experience with social publishing and analysis platforms, such as Facebook Insights, Sprinklr, Spredfast, Sprout
- Graduate with at least 3 years of experience in Product Marketing or Business Development with keen interest in the online content space
- Strong project management skills is a must
- Candidates with strong data analytics knowledge and experience in content marketing will be a bonus
- Assist with various nonpaid audience acquisition projects (Recirculation, SEO, partnerships)
- Must be a driven and curious self-starter who can identify areas for improvement