Brand Development Manager Job Description
Brand development manager
provides clear category insights based on shopper insights, consumer research, data analysis and market trends.
Brand Development Manager Duties & Responsibilities
To write an effective brand development manager job description, begin by listing detailed duties, responsibilities and expectations. We have included brand development manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Effective communicator must successfully create and manage product briefs for new products, artwork timelines and promotions
Key player in coordinating, executing and reconciling product inventories to meet marketing programs
Key liaison with Operations and Finance to ensure accurate forecasting, and product requirements, and COGS
Develops and manages product line business plans
Applies consumer insights and market research to gain understanding of consumer, customer, competitive environment and channel needs for the product or category
Deliver expert facilitation for all core learning solutions adapting facilitation style to meetthe audience needs
Deliver learning via multiple vehicles(instructor led training, discussion facilitation, blended learning)
Market talent development solutions
Manage and simplify complexity by understanding and streamlining existing processes
Strong cross-functional skills required to work effectively across Clinical, R&D, Creative, Manufacturing & Operations to ensure current products maintain defined quality standards and reflect new claims, messaging, trademarks, patents, and brand standards
Brand Development Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Brand Development Manager
List any licenses or certifications required by the position: PMP, IOPP, CIPT
Education for Brand Development Manager
Typically a job would require a certain level of education.
Employers hiring for the brand development manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, MBA, Education, Advertising, Business, Business/Administration, Engineering, Military, Technical, Management
Skills for Brand Development Manager
Desired skills for brand development manager include:
Target consumer
Product
Canadian grocery industry players in both retail and foodservice is an asset
Northwest Division products
Tools
Area of expertise
Assigned region and shares learning and best practices
CSW desirable
Category management and analysis of market research data
Category management and analysis of marketing research data
Desired experience for brand development manager includes:
Maintain a strong understanding of the global beauty business
Strong brand management skills must effectively be able to lead promotions, clinicals and collateral development
Manage vendors to develop creative, meaningful promotional products, including sampling, gift vehicles and sustainable packaging
Work with Operations to manage and track launch timelines and ensure launch products meet key milestones and deadlines
Interface with all internal support groups (e.g., Creative, Packaging, Purchasing, Finance) external vendors (Ad Agency, Public Relations agency, Promotional houses)
Sources candidates through networking, cold calling, online resources, referrals
Brand Development Manager Examples
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Brand Development Manager Job Description
Job Description Example
Our innovative and growing company is hiring for a brand development manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for brand development manager
- Leverage creative thinking and consumer insights to drive product innovations and better meet/exceed consumer demands
- Assist in development of overall go-to-market product strategy
- Become an expert on the competitive landscape and leverage learnings across product lines
- Become the global consumer insights and competitive market expert segment and leverage learnings on product line
- Manage interview activity at all phases of the recruiting process
- Prepare and issue monthly net sales actual vs
- Work with the various channels monthly to roll-up the net sales estimate for total North America
- Track and Manage the overall North America net sales revenue – estimate vs
- Budget planning, corporate templates and reporting
- Prepare and issue monthly, corporate requested reports outlining door count, retail sales, net sales
Qualifications for brand development manager
- Knowledge of employee and labor relations laws, regulations and practices
- Progressive experience in marketing program / campaign development
- Confer with AoA top management incl
- Represent Audi of America on International Training Strategies and Initiatives from Audi AG
- Covers all 15,000 employees of Audi dealerships all Audi of America employees
- Represent AoA on trade conference and industry circles
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Brand Development Manager Job Description
Job Description Example
Our innovative and growing company is hiring for a brand development manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for brand development manager
- Work with vendors, business stakeholders, UX, and development teams to identify product features and create a prioritized product backlog
- Become the SME on their product, evaluating enhancement requests and identifying areas of improvement through collaboration with other team members, competitive analysis, and industry trends
- Manage and execute product development projects within budget and on-schedule
- Communicate project status to the Director of E-Commerce Product Strategy and Development and other stakeholders
- Develop extensive, insightful category and product plans for the brand, ensuring the brand has a meaningful long term consumer position and achieves maximum volume profit/growth
- Analyze sales data of current Transformers line at retail, competitive trends in the marketplace and seek out new consumer insights to provide analysis and make recommendations for future product and marketing development
- Execute category product development strategies that align with production strategies and division goals
- Determine monthly Co-Op Allowance accruals and submit to Accounts Receivable for posting
- Determine monthly Bonification accruals
- Lead in the creation of proposals for incoming RFPs by creating media plans to meet advertiser and category objective
Qualifications for brand development manager
- Excellent communicator (strong written and verbal skills) with a high attention to detail
- Able to work in a fast-paced, fluid environment of entrepreneurial challenge
- Bachelor's degree in Business, Organizational, Human Resources or Communication
- Ability to plan, direct, and coordinate learning objectives and instructional strategies
- Knowledge of learning management systems and creating training and development dashboards
- Supervision of state-of-the-art development of training materials (online, live training, apps)
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Brand Development Manager Job Description
Job Description Example
Our company is looking to fill the role of brand development manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for brand development manager
- Produce and deliver presentations and communications tools and aides to support Brand Food and Beverage Development’s mission
- Day to day product management activities including planning and execution of annual acquisition, retention and client engagement plans
- Supporting the development and implementation of new card concepts and features to continue the growth of new cardholders and product relevance to existing customers
- Responsible for product development activity as assigned on a per project basis
- Uses knowledge and expertise to develop the product portfolio and own suppliers
- Interprets product portfolio industry and consumer trends
- May recommend product development ideas
- Ensures designs and product objectives supports merchants' category plans, assortment strategies, price point, and overall creative direction
- Directs vendors in achieving product execution, maintenance of design
- Work with agencies to develop and deliver visual and verbal brand – including assets, treatments, photography, and illustrations
Qualifications for brand development manager
- Understands consumer research to define customer targets and marketing mix
- Marketing and/or technology innovation
- Excellent interpersonal and communication (written and verbal)
- Bachelor's or Master's (graduate) degree in Business, Business Administration, Sales, Marketing or technical field and/or equivalent combination of education and experience
- 10+ years of consulting experience plus sound knowledge of Labels & Packaging print industry with a concentration in label industry
- Superior English communication skills both oral and written
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Brand Development Manager Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of brand development manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for brand development manager
- Execute category product development strategies that align with production strategies and divisional goals
- Assist communication between brand teams and Asia-based product teams to ensure strategic business alignment and optimal responsiveness
- Communicatewith Asia-based teams to understand product execution issues and provide support in resolving them in a timely manner
- Execute seasonal and monthly booking processes, in addition to supporting in-season product management
- Manage day-to-day product development with the goal of delivering on time and on cost
- Become an expert on global consumer insights, sales tracking, and the competitive market and leverage learnings on product line and in marketing communication
- Develop, lead & execute product development for games from idea phase to final package
- Develop overall go-to-market product strategy and successfully pitch to senior management and regional partners around the world
- Manage business processes and strategy that drive brand value (eg
- Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow higher margin businesses
Qualifications for brand development manager
- Progressive experience in brand management
- Must have excellent communication skills both verbally and in writing demonstrate excellent interpersonal skills
- A minimum of two (2) years of Food and Beverage Operational Management experience
- Documented skill, success, and/or qualifications in Food & Beverage management
- Experience working in a cloud based computing and file sharing environment
- Restaurant design concept experience
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Brand Development Manager Job Description
Job Description Example
Our innovative and growing company is hiring for a brand development manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for brand development manager
- Responds to product development briefs through ideating concepts, creating recipes and determining feasibility at scale
- Partners very closely with the business owners/brand management, supply chain, quality assurance, and regulatory to ensure feasibility of concept and strong execution of product from concept through commercialization to launch
- Assist in development of primary assets for advertising and other marketing communications
- Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business
- Work with cross-functional teams to execute marketing plan toolkit development including TV & Digital
- Contribute to the overall entertainment strategy of the brand through development of successful relationships with internal design staff and external partners
- Oversees the work of a 5-7 person team of Brand Development Strategists within a region
- Develop and manage the All-Suites ""Preferred Account"" customer relationships to maximize lead generation and revenue production
- Develop and maintain The Lobby All-Suites Brand Sales “Preferred Account” site to include (but not limited to) Preferred Account List, Account Profiles and demonstrated best practice guides to maximize local sales efforts in extended stay and project business segments
- Work with leadership to communicate upfront brand costing and strategic goals to Category Sourcing
Qualifications for brand development manager
- MBA preferred (Additional work experience in lieu of MBA considered)
- Knowledge of the steps necessary to bring products to market
- Understanding of implementing a fully integrated marketing program
- Proven experience managing cross-functional teams, vendors and budgets
- Hotel or airline online experience strongly desired
- Detailed knowledge of hotel reservation or airline reservations systems a plus