Brand Activation Manager Job Description
Brand Activation Manager Duties & Responsibilities
To write an effective brand activation manager job description, begin by listing detailed duties, responsibilities and expectations. We have included brand activation manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Brand Activation Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Brand Activation Manager
List any licenses or certifications required by the position: HACCP, IQ
Education for Brand Activation Manager
Typically a job would require a certain level of education.
Employers hiring for the brand activation manager job most commonly would prefer for their future employee to have a relevant degree such as University and Bachelor's Degree in Marketing, Business, MBA, Communications, Business/Administration, Education, Advertising, Economics, Hotel Management, Graduate
Skills for Brand Activation Manager
Desired skills for brand activation manager include:
Desired experience for brand activation manager includes:
Brand Activation Manager Examples
Brand Activation Manager Job Description
- Support the development of Account Marketing Plans for UK based EKA’s
- Lead local distributor to deliver set business targets and relevant KPIs
- Lead multiple agencies to develop insight-led communications that encompass press, digital, PR, outdoor, ethical channels and BTL, esp
- Plan and execute NPD launches including opportunity identification, concept development, financial validation, packaging development and conduct post-launch reviews as appropriate
- Work with GFO (Global Franchise Organization) and regional teams in all strategic alignment
- Collaborate closely with cross functional teams and external agencies to execute through-the-line campaigns and deliver business goals
- Work closely with regulatory teams to ensure timely product registrations and communications compliance
- Lead multiple agencies & cross-functional teams to develop winning, insight-led communications that encompass TV, digital (esp
- Develop a plan to locally implement the Global Sports Marketing Strategy for Training BU
- Secure a Brand-relevant local asset portfolio and maximise ROI by strongly activating assets
- University graduate in Science or related disciplines
- Independent, entrepreneurial and strong team player
- Passionate, creative, responsible and result-driven
- Impactful communication skills with fluency in English and Chinese (verbal & written)
- Good team player, well-organized and result-oriented
- Excellent in English and ChineseProduct Management
Brand Activation Manager Job Description
- Manage all aspects of events that activate the United brand, including oversight of marketing agencies and other stakeholders
- Oversee the design of promotional programs to ensure achievement of objectives around brand activation and customer and employee engagement
- Perform critical administrative duties including tracking and monitoring results of each activation, adherence to budget and leadership of one team member
- Represent the Sponsorship Marketing & Brand Activation team with internal stakeholders, executive leadership and at internal and external events
- Recommends and executes marketing objectives and strategies for the upcoming year
- Brief interdisciplinary departments on campaign objectives and strategies to further develop detailed plans and support local marketing teams from plan sign-off to delivery to ensure tactics are supporting the approved strategy
- Managing P&L for the CCFS & Eye businesses
- Leading innovation strategy & execution for local innovation & input on the global innovation pipeline
- Directing Consumer and Trade Promotions
- Leading cross-functional teams that may include Sales, Finance, Graphics, Packaging, Market Research, R&D and Operations to develop and manage marketing objectives, goals and strategies including business planning, external partnerships, & activation programs
- Translating marketing objectives into strategies and plans
- Successfully launched several new products from concept stage through commercialization and in-market success
- Drive & own brand plans with objective to grow brand equity, usage, consumptions and loyalty to meet business objectives
- Lead business analysis and development of annual marketing plan for the assigned product/portfolio platform to grow category and shares, countering competitor activities
- Through analysis on consumer, market and category trends, pricing, competition and campaigns tracking, understand opportunities and potential to strengthen future plans and initiatives
- Manage and own A&P budget, forecasting and optimize spends for effective utilization of the investments
Brand Activation Manager Job Description
- Develops activation calendars and support plans
- Lead the execution of regional events and associated marketing strategy, working closely with the Global Events Manager to ensure global alignment
- Develop and execute marketing strategies to drive Omnichannel sell-through
- Ensure local relevance of marketing, based on local and competitor expertise
- Drive brand’s excellence at point of sale by ensuring right marketing tools, activations, and experiences are briefed and implemented
- Ensure Account Managers and management are equipped with the right sell-in tools to win at sell-in
- Serve as the marketing point of contact for key and large accounts and Account Managers
- Work with consumer activation counterpart to activate athlete and influencer portfolio at an account level
- Develop and review ROI metrics and principles to ensure commercial feasibility of all regional executions
- Work with sales to develop b2b mkt collateral to support growth goals
- Sound working knowledge of the FMCG and OTC trading environment
- Proficient Written and Spoken Communication skills
- Well developed Financial acumen
- Highly Creative, Energetic, Dynamic, Hardworking, Resilient
- Bachelor degree in science Pharmacy / Marketing / Business
- 5 to 7 years of marketing experience, experiential marketing preferred
Brand Activation Manager Job Description
- Provides creative guidance to creative services teams and/or agency partners
- Assists Brand Managers to develop promotion strategies
- Sets promotion objectives and tactics
- Manages full year promotional calendar to meet brand and portfolio priorities
- Create national marketing programs for execution in the off premise and on premise channels with a focus on the four still wines brands and where appropriate, assist three champagne/sparkling wine brand managers with program co-ordination
- Partner with on premise team to create programs and address RFP requests
- Lead point of communication with field and be the key contact point for the Senior Trade Marketing Managers within the 3 Divisions, feeding back field intelligence where relevant
- Liaise with trade marketing field team, both ongoing to validate local programming
- Work closely with field sales, distributors, and agencies in the development and execution of the channel plan
- Create selling tools for each national program
- Minimum 5-6 years of brand or retail marketing experience within a consumer goods company or equivalent account management experience at an (advertising) agency
- Ability to articulate digital shopper/conversion plan to sales organization provide a step by step process for localization
- 2+ years of experience event production experience highly preferred
- High familiarity with integrated marketing disciplines (advertising, media, content, social, digital/e-comm, direct, CRM, PR, activation/events, in-store)
- A minimum of 5 years’ experience gained through working in a Brand , Activation, Shopper Marketing or related disciplines
- A tertiary qualification in marketing or related discipline highly desirable
Brand Activation Manager Job Description
- Supports the development and delivery of the ENA ready Comms toolkits that can be executed in the markets
- Exposure to managing TV advertised brands
- Depending on role you may manage Assistant/Associate Brand Managers who provide monthly updates to business review and monitor market performance, responsible for successful implementation of Brand plans as per business review and Business plan
- Manage development and activation of local brands, and are accountable for marketing budget on assigned brands
- Collaborate on market copy strategy for brand and ensure adaption possible for category across area
- Own and drive the development of local retail marketing launch and exit calendars based on global retail marketing calendars and aligned with market retail merchandising and market Brand marketing activation calendar
- Work closely with market visual merchandising and store operations to ensure global retail marketing content is flawlessly executed in store
- Create and communicate timely and consistent India’s reports based on EM templates (ROI of assets portfolio, campaigns, activation and events, newsletter ), ensuring SWB is maximized and campaigns positively impact store profitability
- Share post-campaign evaluation results to ensure learnings are taken into account in the development of future global retail marketing content
- Work closely with market Brand marketing on the development of creative and ensure all necessary approvals are obtained
- A minimum of 7 years prior Brand Marketing or relevant experience
- Bachelor’s degree in Marketing from a regionally accredited college or university required
- Must be able to travel up to thirty (30) percent of work time
- Minimum of a Bachelor degree from a regionally accredited college or university required
- Must be able to travel up to twenty percent (20%) of work time
- Internal Leadership and Analytics