Clinical Marketing Manager Job Description
Clinical marketing manager
provides advice about new insights and technologies within the Business Unit MR and provide input to clinical road maps.
Clinical Marketing Manager Duties & Responsibilities
To write an effective clinical marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included clinical marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Develop messaging and positioning for our integrated solutions that will differentiate products from a clinical and technical perspective and identify how they address our customers’ medication management needs
Provide on-going support for the sales channel
Develop communication tools such as collateral, web, advertising, to support assigned products
Develop and support thought leadership programs
Ensure compliance with ISO
Participate and/or lead continuous improvement activitities including non-conformances, Corrections, CAPAs, PMO projects, cross divisional and Corporate projects
Understand the needs of clinical markets and create strong demand through clinical workshops and disease based scientific seminars
Understand regulatory and clinical trial needs, and create long term strategic plan to expand our footprints in the clinical world
Support and execute the new market development strategies
Develop communication plans including presence at industry tradeshows and conducting interviews
Clinical Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Clinical Marketing Manager
List any licenses or certifications required by the position: CPR, ASCP, GCP, MCSE, PPI, CMD, RT
Education for Clinical Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the clinical marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, MBA, Business, Science, Engineering, Education, Medical, Life Science, Nursing, Chemistry
Skills for Clinical Marketing Manager
Desired skills for clinical marketing manager include:
Business plans and competitive products
Clinical data
Cardiac rhythm products
MR technologies
Blood bank and WIC business
Clinical diagnostics assays and disease state management
EP technologies
HemoCue products and business
Hospital
Ventilation and respiratory
Desired experience for clinical marketing manager includes:
Develop appropriate marketing material for the clinical space
Connect China clinical marketing with APAC and Global marketing teams
Gather market intelligence in the clinical market
Work collaboratively with Global, regional, and In-Country Marketing Sales to drive growth for Clinical Informatics Suite of products
Help champion regional commercialization of Clinical Informatics by project managing go-to-market collaboration in coordination with cross functional stakeholders and support functions
Collaboratively drive the development of regional plans, roadmaps and drive commercialization of Clinical Informatics
Clinical Marketing Manager Examples
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Clinical Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of clinical marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for clinical marketing manager
- Partner closely with product leadership to identify and solve challenges across a range of areas including rapidly changing market, competitive dynamics, internal policy, organization design, global business alignment, and alignment between product and sales
- Proactively manages all aspects of the Clinical Chemistry franchise in EMEA, evolving to stay ahead of the market and keep relevant to all target audiences
- Drives the overall development and execution of the area marketing plan for the franchise, ensuring the right people across global, area and country are engaged, and it reflects global choices and local insights and requirements
- Prepares the launch of new products and new partnerships
- Has deep knowledge of the products / solutions in the portfolio and acts as a subject matter expert, identifying and resolving potential issues across the area
- Supports and coaches country teams to deliver the franchise goals, building their capabilities
- Deals with day-to-day product management including forecasting, Field Corrective Actions, regulatory and qualities questions
- Drives Value Expansion programs with existing accounts via the dedicated sales force
- New contract receipts and Sales Engagement
- Coordination with Marketing Communications
Qualifications for clinical marketing manager
- Elevates issues, decisions and deliverables that might derail timelines quickly for resolution
- Customer-driven mentality, representing their needs in all decisions
- Responsible for developing marketing content (case studies, white papers, eGuides, ) for coordinated use through various media
- Direct market research to develop and communicate business and customer insights and information
- Interact with and/or provide direction to engineering, manufacturing, sales, and/or product development teams across various business areas/departments to enhance existing product(s) or product line(s)
- Direct the development of marketing programs for assigned area(s)
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Clinical Marketing Manager Job Description
Job Description Example
Our company is searching for experienced candidates for the position of clinical marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for clinical marketing manager
- Define and implement Marketing plans that support growth, and facilitate the adoption of our solutions by our customers and sales force
- Work across R&D, Clinical Science, Services and Operations to develop integrated marketing stories that meet the needs of priority customer segments, tailored by market/disease
- Set price corridors and guidance for clinical applications across the various releases and define specific packages (basic, standard, premium) for advanced clinical applications and campaigns if required
- Define the claims and proof points necessary for successful adoption of the applications, and collaborate with Clinical Science team and key opinion leaders to establish claims
- Define with the Clinical Function the multi-year roadmap for disease-oriented applications
- Develop business & use cases, dedicated marketing strategies for solution adoption for the targeted segments (Radiology, CxO’s, payors…)
- Conduct customer presentations, coordinated with priority customers (beta-sites, FOK sites, reference sites…) and participate to critical congresses to increase visibility
- Partners with Clinical Affairs management to develop clinical strategy
- Writes/reviews protocols, study reports, and other materials
- Works independently to implement clinical studies
Qualifications for clinical marketing manager
- Create and drive strong linkage to other functional areas, business areas, and global colleagues, to ensure achievement of objectives with successful stakeholder management and effective resolution of issues
- 5+ years marketing within marketing and sales environment
- Experience with enterprise software marketing highly desirable
- At least M.Sc
- At least 5 years of experience in healthcare marketing, product development or related field
- Understanding of Oncology or Neurology – Strong Advantage
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Clinical Marketing Manager Job Description
Job Description Example
Our company is looking to fill the role of clinical marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for clinical marketing manager
- Leads in the planning and execution of clinical projects while adhering to budget, scope and schedule requirements
- Responsible for the execution of a clinical trial or suite of clinical trials from protocol design to the final clinical study report
- Executes high quality, integrated cross-functional plans for the project/clinical trial
- Coordinates prepatory functions related to investigator meetings and training
- Implements strategies for enrollment to ensure timely completion of clinical studies, in alignment with department and corporate strategic objectives
- Reviews clinical publications
- Applies best practices in the development, initiation, planning, execution, control and closing of projects
- May be responsible for coordinating efforts for the trial both within the Company and through a variety of vendors
- Develops and reviews clinical SOPs
- Ensures that the Clinical Affairs management team is kept up-to-date on the project and brought in as needed
Qualifications for clinical marketing manager
- Bachelors Degree in Business, Marketing, Engineering or Healthcare Technology
- Overall, provide Clinical organization with strategic and executional support for downstream marketing
- Lead the execution of packaging marketing content, trade show materials and collateral that support service offerings to drive client interest and create differentiation - branding and sales materials such as whitepapers, case studies, fact sheets and webinars
- Assist in management of marketing budget internal billing
- 8+ years of senior/leadership experience developing and/or managing technology and healthcare related marketing activities
- Healthcare Marketing experience in either a Product Marketing or Product Management role
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Clinical Marketing Manager Job Description
Job Description Example
Our company is searching for experienced candidates for the position of clinical marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for clinical marketing manager
- Collaborates effectively with peers and leadership across departments and can professionally interact/build relationships with FDA, IRB, and key opinion leaders
- Prepare the marketing materials and promotion strategies to support commercial teams
- Partner with Key Surgical Societies and their leadership to support the adoption of da Vinci use in colorectal procedures
- Facilitate and support key industry and/or government partnership initiatives that PacBio undertakes
- Develop medical KOLs to create a successful reference network for clinical and technical validation
- Support regional marketing to coordinate local events including major conferences and tradeshows, seminars and UGM and product launch events
- Develop the foundational data for clinical/application marketing material including promotional pieces, technical sales aids, , in conjunction with the marketing communications department
- Advise on clinical/application marketing material in conjunction with product management and marketing
- Lead the development of content for the education of therapy and cloud monitoring surrounding NIV, CompSA, and Oxygen Delivery
- Identify clinically differentiated innovations by defining specifications that meet the clinical workflow and unmet operational requirements of assigned market segments, including the development of advanced clinical decision support solutions that help enable goal-directed patient care
Qualifications for clinical marketing manager
- Responsible for establishing the creative direction and driving within the team and all outside vendors ensuring compliance with brand guidelines and all other policies and procedures
- Solid understanding of health plan and provider interactions and recent market dynamics/trends that influence those interactions
- Experience with marketing strategy development, positioning and program execution
- Strong understanding of current healthcare market and market trends
- Strong technical/software product marketing background and comfort collaborating with engineering and product management
- Strong understanding of healthcare market and market trends
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Clinical Marketing Manager Job Description
Job Description Example
Our growing company is looking to fill the role of clinical marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for clinical marketing manager
- Ensure a consistent and common clinical user experience across all elements of the connected patient monitoring system
- Help train field marketing managers and clinical application specialists on the clinical value proposition of new products/solutions by demonstrating product during launch events
- Represent internally the voice of clinical end users by spending significant time in the market gaining a deep understanding of clinical workflow, delivery of care and unmet operational requirements
- Provide ongoing and actionable feedback to the internal stakeholders (Product Management, Clinical Affairs, R&D, ) to continuously enhance market adoption and new solution offerings
- Develop and maintain a clear understanding of current market, vision of expected market evolution, and implications of customer needs
- Develop and execute a marketing strategy in the assigned domain on the Minicare platform
- Define and execute a go to market strategy for the selected Markets to achieve or exceed the objectives of innovation and growth for that Market
- Works across key cross functional partners to identify key personnel responsible for representing their function on a cross-functional team responsible for podium planning and execution
- Will work with cross-functional team to gain alignment on clinical timelines and podium strategies including presenter, key messages and overall execution plans
- Will present podium strategy updates to Sr
Qualifications for clinical marketing manager
- Ability to drive ideas from concept to completion through superior organizational, project management and team leadership skills
- Ability to work independently while providing updates on project status to supervisor and internal clients
- Willingness and ability to travel as required (average 2-3 days travel per month)
- Bachelor’s degree (or equivalent), in a science or health-related field
- Minimum 7 years industry experience (clinical/regulatory affairs in medical devices preferred) with 4 years as a Sr CRA working in a corporate environment
- Experience with mediation and conflict management desired