Digital Manager Job Description

Digital Manager Job Description

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Digital manager provides digital subject matter expertise in engagement through all systems of engagement, video, social, web and mobile.

Digital Manager Duties & Responsibilities

To write an effective digital manager job description, begin by listing detailed duties, responsibilities and expectations. We have included digital manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Work with the Social Media Marketing Coordinator to create, manage and optimize a social media publishing calendar that rightfully projects the tone and presence of Stack while engaging audiences and driving awareness
Monitor social networks for potential PR opportunities and customer care issues
Plan & Oversee development of digital / video content for sharing on all platforms
Leverage video sharing & advertising on YouTube to advance brand and product awareness
Develop digital marketing content from ideation through launch and reporting
Learn, evaluate and employ Digital Marketing best practices
Manage our social media accounts
Explore new social media opportunities in all focus markets
Remain ahead of social media trends
Work with all team functions - product merchandising, creative, marketing team - to implement search engine optimization (SEO) recommendations

Digital Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Digital Manager

List any licenses or certifications required by the position: PMP, PMI, AMC, SCRUM, IAB, MBA, IQ, CSM, QA, ITIL

Education for Digital Manager

Typically a job would require a certain level of education.

Employers hiring for the digital manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Education, Communications, MBA, Advertising, Computer Science, Management, Digital Marketing, Journalism

Skills for Digital Manager

Desired skills for digital manager include:

SEO
Web
Mobile
Video
Google Analytics
Mobile and social analytics systems
Website analytics tools
Social
Digital Marketing
PPC

Desired experience for digital manager includes:

Ideal candidate has 3 years digital sales management experience
Proven track record increasing bottom line revenue
Familiarity with Agile/Scrum Project Management methodologies
Knowledge of legal contracts, sweepstakes rules, prize fulfillment, and consumer promotions is a plus
Manage budget/forecast and program planning
Manage external relationships with vendor partners

Digital Manager Examples

1

Digital Manager Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of digital manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital manager
  • Work proactively with all members of the Marketing, Sales, Publishing and Customer Development teams to identify new opportunities using digital marketing tools to create market awareness and interest for our services and enhancing customer relationships
  • Develop and implement various digital marketing projects, according to agreed timeline, budget and KPIs
  • Manage and raise all work orders
  • Define, in Cooperation with the Brand managers and with the media agency the digital media plans for Ubisoft products
  • Coordination with EMEA media agency and creative agencies for the creation and setup of online display campaigns
  • Knowledge of webkit structure and how adservers work
  • Knowledge of how advertising works on youtube and google display network (knowledge of ad formats, targeting options, remarketing techniques)
  • Knowledge of how MCC (my client center) adwords accounts work – managed by media agency
  • Managemente of esearchvision (centralized media agency) for SEM campaigns at EMEA level
  • Direct management of adv campaign on Facebook and Twitter
Qualifications for digital manager
  • The ability to learn and maintain a working knowledge of Google Analytics, and digital product offerings is essential as is the ability to learn and become proficient in SalesForce, Helios/AdTech, Yahoo APT, Stormpost, vibes, 4info, ATOL and various internal systems
  • Strong computer skills, proficiency in PowerPoint, screen sharing, Excel, social media
  • Scrum Alliance Certified Scrum Professional
  • Superior communication, mentoring, and presentation skills a must
  • Familiarity with SharePoint, WordPress and Drupal
  • Must have proficiency with MS Word, Excel, PowerPoint and all Social Platforms
2

Digital Manager Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of digital manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital manager
  • Test standards and build key test controls
  • Identify and manage regulatory requirements according to the emerging EU Privacy Regulations
  • The ability to communicate with senior finance professionals and clients
  • An ability to plan, drive and manage different projects simultaneously
  • Diplomacy - ability to persuade, negotiate and convince
  • A Bachelor's degree or equivalent education or experience is required
  • Candidates should have a minimum of 1-3 years of Account Management, Customer Service or sales experience
  • Proficiency in MS Office required and SalesForce.com or other CRM tool preferred
  • Candidates should have demonstrated knowledge of digital media platforms, exceptional customer service and relationship management abilities, persuasive verbal and written communication skills and proven ability to work effectively as a team in a multi-task, deadline-driven environment
  • Effective and reactive problem solving and decision making skills are a must
Qualifications for digital manager
  • Extensive deal negotiation and client management experience
  • Expertise in advertising and media landscape (especially digital)
  • Experience in website content optimization and traffic building
  • Mastering of integrated communication campaign planning
  • Analytical, proactive approach
  • Ability to plan and execute against deadlines
3

Digital Manager Job Description

Job Description Example
Our growing company is looking for a digital manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for digital manager
  • Create digital dashboards and performance summary reports for various business units and management for all digital properties
  • Provide ad hoc reports and analysis to quantify the impact of online marketing campaigns, content, tools, and other key initiatives
  • Set up access to analytics tools
  • Recommend and manage the updates and deployment of new/updated analytics packages
  • Integrate analytics tools with established (and new) digital properties and tools
  • Develop visually appealing and easy-to-understand data visualizations demonstrating progress for Key Performance Indicators
  • Lead Enterprise Digital Analytics Capability
  • Perform continuous testing
  • Analyze website performance across several dimensions
  • Establish best practices that can be shared broadly across our partners in Field Marketing
Qualifications for digital manager
  • Ability to multi-task, be a team player, with a positive attitude
  • Ownership of the eonline.com website for Australia and New Zealand, a leading celebrity and entertainment news website
  • Bachelor Degree of recognizable university
  • Responsible for monthly and quarter close duties
  • Prepare detailed schedules to track monthly costs and variances
  • Ensure accuracy of financial statements
4

Digital Manager Job Description

Job Description Example
Our growing company is looking for a digital manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for digital manager
  • Measure and optimize paid search, display and video advertising and direct response social campaigns
  • With Web Developer and Ops team, create custom landing pages in a variety of languages for information, lead collection and offers
  • Manage paid digital marketing budget and campaign pacing
  • Assist in developing digital marketing strategy and plans based to support marketing plans and business objectives
  • Supports implementation of company’s digital media strategy, including online campaigns to engage consumers, develop online reputation, maximize followers on social media platforms and further brand awareness of the company
  • Manages and maintains company websites (Drupal) and social media pages
  • Works with sales directors and upper management to develop, design, execute and manage digital marketing initiatives
  • Performs independent research and sources content for digital marketing campaigns
  • Develop revised MUSA Mobile App
  • Develop Social Media listening and engagement approach
Qualifications for digital manager
  • Support development and implementation of dashboards to include key performance indicators (KPIs) and operational metrics
  • Prepare PowerPoint presentations for monthly op review, estimates, budgets and quarterly results
  • Point person for all inquiries related to accounts payable, accounts receivable, travel, p-card
  • Minimum 4 years of relevant financial analysis, reporting and corporate accounting duties
  • Must be willing to work at the office in Hialeah, FL
  • Must be accurate, highly organized with great attention to detail
5

Digital Manager Job Description

Job Description Example
Our company is growing rapidly and is hiring for a digital manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for digital manager
  • Introduce and promote digital marketing best practices such as segmentation, testing and analytics to the healthcare organization
  • Work with the HQ digital team for a comprehensive year-long social media strategy and presence
  • Measure and report performance of all digital marketing campaigns and assess against KPIs
  • Contribute to social media presence
  • Manage budget and timeline for all creative projects
  • Develop and deliver world-class digital campaigns for the healthcare organization, leveraging input from the business and market teams
  • Ensure that all digital initiatives meet and exceed business objectives by establishing measurement plans with clear KPIs for all digital tactics
  • Ensure that internal digital team resources and external vendors are involved in projects when their expertise is required and that these contributors are delivering value
  • Advise internal support teams and digital team management on gaps in our tools, processes and expertise
  • Formulate content strategy and manage the content update of digital channels
Qualifications for digital manager
  • Ability to negotiate with affiliate networks
  • Set up calls and meetings with relevant stakeholders to agree agenda and time for each event (set up Webex and go-to-meeting platform, set up basic agenda slides ensuring they are compliant to EuroFinance editorial and design standards)
  • Co-ordinate the promotion of events (via website & e-mail) and manage delegate registrations and answer queries
  • Set up and promote pre –event polling
  • Ensure Webinar are recorded, organise transcriptions and co-ordinate production & distribution of post-event reports
  • Willing to travel for business purposes

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