Digital Marketing Analyst Job Description
Digital Marketing Analyst Duties & Responsibilities
To write an effective digital marketing analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included digital marketing analyst job description templates that you can modify and use.
Sample responsibilities for this position include:
Digital Marketing Analyst Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Digital Marketing Analyst
List any licenses or certifications required by the position: AWS, CBAP, CFA, PC, SEO, IAPP, B2B, CMS, PMP, CCBA
Education for Digital Marketing Analyst
Typically a job would require a certain level of education.
Employers hiring for the digital marketing analyst job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Statistics, Computer Science, Economics, Finance, Communications, Digital Marketing, Mathematics, Engineering
Skills for Digital Marketing Analyst
Desired skills for digital marketing analyst include:
Desired experience for digital marketing analyst includes:
Digital Marketing Analyst Examples
Digital Marketing Analyst Job Description
- Ensure quality and timeliness of deliverables that meet expectations while balancing business needs with the appropriate level of analytical rigor
- Own, update and maintain multiple tools to track site conversion and sales metrics
- Responsible for managing, organizing, and presenting data in a clear, concise and actionable format
- Evaluate data against specific parameters
- Regularly checking existing offers and links to ensure that they are performing at or above goal
- Grow and optimize our campaigns through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords
- A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
- Work with external SEO/SEM vendors
- Work with internal teams to assign online and call tracking parameters
- Assisting in the Digital Strategy's effort to influence internal stakeholders at all levels of the organization to take action based on insights generated from data analysis
- 1+ years analytics and/or marketing experience
- Bachelor’s degree in Economics, Marketing or related field required
- Experience with project management systems such as Basecamp
- Experience with omni-channel attribution
- Ability to articulate concepts and takeaways to both technical and nontechnical audiences
- Must be proficient with MS Excel - pivot table, Vlookups
Digital Marketing Analyst Job Description
- Providing in-depth analysis of site performance and customer experience using various data sources
- Synthesizing clear interpretations with respect to findings and report on recommended actions as appropriate to improve ROI, key user activities, etc
- Assisting in the Digital Strategy's effort to influence internal stakeholders at all levels of the organization to take action based on insights generated
- Helping to evaluate business goals and objectives from multiple business teams and develop measurement strategies to allow individuals and teams to measure success
- Managing the reporting and analysis of A/B and multivariate tests
- Assist the businesses in development, analysis, measurement, optimization, and attribution strategies for all consumer facing paid and owned channels (including, but not limited to, email, websites, social, ) based on their business objectives
- Perform digital audits to identify gaps in website tagging, tracking, retargeting, functionality, reporting, and analytical capabilities
- Work with the business intelligence team to perform and present adhoc, multi-channel, and multi-touch (content) reporting and analysis across all sources
- Provide innovation, gather requirements, and deliver advice to the businesses to enhance the use of existing digital solutions to support the businesses goals and their CRM and CEM strategies
- As required, supports the execution of multi-channel campaigns to support the business requirements
- Bachelor’s degree in IT, Business/Marketing, Quantitative Analysis, Statistics or MIS
- Work well independently collaboratively with a team
- 3 years’ experience with Adobe Analytics (Site Catalyst, Discover, Test & Target), including configuring website analytics platform, providing analysis and interpretation of website statistics, and customer report/dashboard design
- Demonstrated analytical ability with digital measurement, particularly with complex and abstract business problems
- A data-driven inclination for web testing design and interpretation, including development of Multivariate and A/B testing, conversion rate optimization, and personalization strategy
- Bachelor’s degree in Digital Marketing, Statistics, Computer Science or relevant discipline
Digital Marketing Analyst Job Description
- Drive thought leadership and business development initiatives across the suite of Digital Marketing Analysis offerings
- Analyze user behavior in email and landing pages and conversion funnels using analytic tools
- Analyze industry trends and the competitive landscape to identify optimization opportunities
- Evaluate client initiatives access
- Create custom reports and dashboards, audit performance on an on-going basis, and build automated reports where relevant
- Perform in-depth analysis of digital campaigns and website performance to drive customer acquisition and retention, lead conversion, sales, and brand equity
- Work cross-functionally to help inform extended stakeholder teams on key learning from data analysis
- Continuously improve data capture and analytic capabilities to create a competitive advantage
- Stay abreast of web and digital space measurement and analytic techniques to continually provide insightful and forward thinking measurement strategies and data capture tactics
- Perform data and analysis to drive web and mobile site optimization and associated business decisions through detailed analysis of the online behavior of prospects and customers
- Basic conceptual understanding of SQL
- Familiarity with basic HTML and tagging standards
- Up to 3 years work experience in digital marketing with an international agency or client side
- Detail-oriented, analytical and project management skills
- Ability to clearly and effectively communicate and present business cases to stakeholders at all levels
- 1-3 years hands-on experience and technical proficiency with, mobile app analytics tools
Digital Marketing Analyst Job Description
- Execute and maintain various promotional web, email and multi-channel initiatives based on Digital Marketing strategy
- Assist with maintaining analytics tags and pixel implementation utilizing a Tag Management Solution
- Audit and test analytics tag implementation to ensure proper tagging of all web properties
- Drive integration of email and website analytics customer segments based on click behavior
- Provide analysis of graphic assets on all sites, including but not limit to, split testing and path analysis
- Evaluate merchandise performance on sites and monitors search activity (both paid search and natural)
- BS/BA degree in mathematics/statistics, computer science, economics, or a quantitative field
- 3 years working as a website analyst or direct marketer (Ecommerce preferred)
- Strategically implement web analytic tags to enable tracking of online properties
- Work with Analysts on backlinking efforts for property pages
- 3+ years in an analytical role (Agency and/or B2B experience strongly preferred)
- Bachelor's degree in Marketing, Statistics, Business, or other quantitative discipline (required)
- Proven experience with digital analytics & attribution tools like Google Analytics, Omniture, Optimizely, (required)
- Ability to communicate clearly and effectively with managers and team members
- Management of online marketing channels (PPC, SEO, Display, Email, Affiliates) or deep understanding of these marketing channels
- Advanced skills with website analytics tools (Google Analytics, Google Tag Manager, Adobe SiteCatalyst)
Digital Marketing Analyst Job Description
- Assist Analysts with consultation outreach/scheduling
- Assist with Google My Business/local listings audits and updates as needed
- Manage technical aspects of company website, including performing site administrator functions and Sitecore administrator functions
- Work on all Sitecore implementations and enhancements that utilize the CMS interface and require no IT assistance
- Work with 3rd parties and digital agencies on any digital related projects
- Assist with Foresee analysis
- Support the company's digital strategy by ensuring company's external digital presence appropriately represents the company brand
- Assess social media and online reputation management opportunities (including review of Facebook, TripAdvisor, Yelp, ) and provide recommendations on implementation
- Monitor franchisee online branding and rate compliance utilization of assets, adherence to contract rate terms
- Inform the business of the best strategic / tactical approach on web social / search channels during planning phases and operational phases
- Extensive experience with CRM and marketing automation platforms (Pardot preferred)
- Strategic thinker with the ability to translate objectives and strategies and strategies into solutions
- Bachelor’s in marketing or business, or equivalent relevant experience
- Data-driven, fact-based, and service-oriented with a commitment to continuous learning and development
- Experience with visualization software such as Tableau, Birst, Power BI, Microstrategy
- Understanding of email, SMS, PUSH, and social marketing campaigns