Marketing Manager, Digital Job Description
Marketing manager, digital
provides keyword research, copy optimization, on-page and off-page search engine optimization, social media optimization and linking strategies to drive traffic and increase website visibility in all relevant search engines.
Marketing Manager, Digital Duties & Responsibilities
To write an effective marketing manager, digital job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing manager, digital job description templates that you can modify and use.
Sample responsibilities for this position include:
Optimize existing programs and campaigns
Leverage various platforms to build fan affinity with the brand & products
Initiate 2-way conversation through strategic themed questions, forums, twitter parties
Set goals, outline KPI’s (key performance indicators) and proactively analyze the performance of campaigns, posts and contests in order to drive & improve smart and successful campaigns
Market online and offline events & contests to support 360 degree campaigns
Create FB ads pages for events and promote to fans with targeted posts
Proactively introduce big, new, innovative ideas and beauty related content
Co-manage relationship with the media agency of record
Aggregate goal and performance data
Work alongside Editorial to devise and implement an overarching content plan and calendar
Marketing Manager, Digital Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Manager, Digital
List any licenses or certifications required by the position: PMP, PMI, IQ, MS, CRM, ABM, SEO, AEM, CSS, HTML
Education for Marketing Manager, Digital
Typically a job would require a certain level of education.
Employers hiring for the marketing manager, digital job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, Education, Digital Marketing, MBA, Advertising, Business/Administration, Communication, Computer Science
Skills for Marketing Manager, Digital
Desired skills for marketing manager, digital include:
Current trends and history in music
Music industry
Digital music
SQL
HTML
Excel and demonstrated experience using data and metrics to measure performance and determine improvements
Edit queries in order to mine the data needed to measure results and inform decisions
Excel
Ecommerce and internet-based business models
Search Engine Organic Optimization strategies
Desired experience for marketing manager, digital includes:
1-3 Years of experience building audiences on social media including Facebook, Twitter and Instagram
Budget management and planning (blog, bloggers, KOL )
Provide competitor intelligence and mapping, plus monitor trends
Manage the day-to-day search marketing activities across multiple search engines (Google, Baidu, Bing, ) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns
Research and manage affiliate and online advertising programs.Excellent communication skills and ability to present complex data clearly to senior managers across the business
Experience in social media & paid search is a must
Marketing Manager, Digital Examples
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Marketing Manager, Digital Job Description
Job Description Example
Our company is hiring for a marketing manager, digital. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing manager, digital
- Represent the department at meetings inside and outside the Museum
- In collaboration with US Direct Marketing Manager, lead, develop, execute and measure integrated digital fundraising strategies for the recruitment, cultivation and retention of donors and supporters across all digital channels
- Work with multiple lines of business partners to integrate search and display into program strategy and overarching/multi-media campaigns
- Drive the strategy for our client's digital media plan and creative optimization using data and insights
- Develop creative briefs and test creative executions to inform copy and design optimizations
- Create opportunities to test new audience segments, creative executions, media partners and digital media tactics
- Set and achieve acquisition goals for the digital media channel through accurate forecasting, investment management, media optimization and forecast recalibration
- Measure campaign effectiveness by tracking and monitoring key performance indicators including impressions, clicks, take rates, conversion rates and CPA
- Evolve current mechanisms for tracking and attributing prospect and member touch points
- Develop and implement creative and innovative marketing strategies to achieve market share, revenue and profit targets
Qualifications for marketing manager, digital
- Develops point-of-view on new media/marketing tools, ideas and concepts for commercial units
- Work with film marketing manager to develop the digital marketing strategy for each film
- Agency management skills (both digital and Wechat agencies) to make sure the right direction of digital strategy, campaign planning and quality of execution, be able to set and track KPI to verify agency performance
- Theatre & Network Support
- Bachelor’s Degree and 3-5 years relevant digital marketing experience with hands-on experience managing email and social media marketing campaigns
- 3-5 years of digital and online marketing experience
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Marketing Manager, Digital Job Description
Job Description Example
Our company is growing rapidly and is looking for a marketing manager, digital. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing manager, digital
- Drive expansion and growth
- Contribute to strategy in consultation with the rest of the User Acquisition team
- Interface with external partners
- Measure and report UA performance
- Manage traditional marketing communications
- Develop digital marketing content from idea through completion
- Work closely with Film Marketing team to communicate online plans to local markets, adjust per territory needs, facilitate the distribution of assets and coordinate localization of all global film campaigns
- Lead and manage a team of digital marketers responsible for our consumer-facing websites and email marketing program
- Develop and execute short and long-term digital advertising campaigns in conjunction with the Interactive Marketing Manager and greater marketing team
- Serve as the Marketing Department’s central liaison to the Information Resources department, including serving on the IR Governance Committee
Qualifications for marketing manager, digital
- Proficiency in website and social media management
- Proficiency in email marketing and email engine software
- Knowledge of Javascript and Flash
- Experience in digital creation and editing (graphics, images)
- An ability to manage projects from start to finish, including ongoing analysis of impact and results
- Must be proactive, well-organized and able to multitask
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Marketing Manager, Digital Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of marketing manager, digital. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing manager, digital
- Be responsible for launching marketing campaigns with creative, innovative and well targeted promotions
- Produce detailed marketing plans covering all suitable marketing channels
- Monitors and responds to working failure or service related issues to the digital units Communicates related issues to branch management in timely manner
- Work with artists, management and label colleagues to devise and implement innovative, attainable and successful web and mobile campaigns acting as a central co-ordination point for projects from their initial conception through to release date
- An ability to identify target audiences and devise campaigns that engage, inform and motivate
- Comfortable working in a matrix environment with multiple stakeholders
- Optimize performance through A/B testing and creative copy
- VW.com
- Hispanic vw.com
- Mobile vw.com
Qualifications for marketing manager, digital
- Tertiary qualifications in marketing, business or related discipline are required
- Experience managing online/digital marketing, social/ fan engagement program digital content development, web development and social engagement campaigns
- Knowledge of entertainment properties is a plus
- 5-7 years’ experience developing digital marketing strategies
- Strong project management and time management skills, and attention to detail
- Experience in a wide range of digital marketing aspects such as SEO, social media, content management, site analytics, web design, or graphic design
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Marketing Manager, Digital Job Description
Job Description Example
Our company is looking for a marketing manager, digital. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing manager, digital
- Assist in creation of digital media ad units for use in display advertising – from static, to animated, rich-media, and high-impact placements (such as homepage takeovers, YouTube masthead)
- Work with internal and external carrier and retailers teams to support them in their digital needs – for new product introductions, promotion support
- Work together with digital teams of other business units (HA, HE, ) as needed to assist and manage cross BU digital initiatives
- Manage website CMS systems and update content as required
- Research customer personas and user journeys from external research, internal data, inputs from various teams
- Build out systems and content to cross-promote properties and guide user journeys
- Guide content and feature development as per insights gained
- Research and implement best practices in layout, design, and features
- Manage the backend systems linked to web properties
- Monitor and audit site and system performance and traffic flow
Qualifications for marketing manager, digital
- Bachelor’s Degree in Business, Marketing, or related field
- Strong knowledge and expertise in the digital space, including social media platforms
- At least 10 years of experience in a fast-paced B2B environment, preferably in the IT industry
- Must have previous experience in PPC, display, and SEO, lead generation, and online content development
- Strong understanding of primary digital marketing tools - SEO, SEM, SMM, Google Analytics
- Driven by creative intuition but able to gut check and course-correct with data, report results and optimize using data
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Marketing Manager, Digital Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of marketing manager, digital. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing manager, digital
- Management of venue websites
- Manage and maintain cross-vertical campaign calendar to support online webinars, emos, white papers, announcements, new product feature launches, events
- Manage Analytics (ie
- Develop our strategic roadmap for digital marketing
- Work closely with extended team to guide the development and execution of strategic digital marketing plans that will drive long-term growth and profitability for the brand
- Provide analytical insights that demonstrate detailed knowledge of digital platforms and channels and drive positive change
- Act as a digital strategic advisor for our brand program
- Lead digital development team
- Improve website products with sustainable and scalable approach
- Communicate project status and priorities between technical and non-technical stakeholders
Qualifications for marketing manager, digital
- Ability to work within technical limitations and find creative and technical solutions to issues that arise
- Ability to manage multiple projects with varying scope simultaneously across all digital platforms
- An understanding of the ever-changing digital landscape
- 4 years of business experience focused on digital/ data driven marketing
- Ability to influence across functional areas that do not directly report to him/her
- Proven ability to influence strategy, drive tactical shifts resulting in customer response through data analysis and insights