Digital Marketing, Director Job Description
Digital marketing, director
provides strategic vision and thought leadership in key areas such as digital technologies, digital channels (web, mobile, social, eCommerce, etc.) and emerging digital technologies.
Digital Marketing, Director Duties & Responsibilities
To write an effective digital marketing, director job description, begin by listing detailed duties, responsibilities and expectations. We have included digital marketing, director job description templates that you can modify and use.
Sample responsibilities for this position include:
Create collaborative and productive relationships with digital platforms
With Managing Director and Digital Transformation team, assist in the implementation of marketing automation, personalization, reporting, and other marketing technologies
Works with the VP of Growth & Innovation to develop the digital marketing budget
Be the subject matter expert on mobiles sales tools
Work closely with internal groups such as Creative, Publicity, Promotions, Media, Exhibitor Relations, to integrate digital marketing campaigns across departments
Responsible for the online full campaign life cycle, including idea generation, creative direction, interface design, user flow design, technical specification management, QA and successful launch on a worldwide level
Manages Creative Manager, Social Media Manager and Production Administrator in the day-to-day marketing duties to ensure all projects are on time, on budget and on strategy
Lead marketing initiatives for key digital clients including iTunes, Xbox, PlayStation, and Vudu
Responsible for the day-to-day partner management
Develop and implement innovative marketing campaigns that can be leveraged for incremental merchandising and promotional support
Digital Marketing, Director Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Digital Marketing, Director
List any licenses or certifications required by the position: PMP, CSM, AEM, TOGAF, MUST, PPC, DMS, LEAN, CRM
Education for Digital Marketing, Director
Typically a job would require a certain level of education.
Employers hiring for the digital marketing, director job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Digital Marketing, Education, Business/Administration, Communication, Management, Advertising
Skills for Digital Marketing, Director
Desired skills for digital marketing, director include:
Conducting analyses
Digital analytics
Digital marketing channels
Ecommerce selling strategies
Experience in building and managing processes for measuring KPIs
Experience in platform selection and implementation
Experience managing online mix and pricing for company with a multi-channel selling strategy
Platforms
Technologies
Omniture
Desired experience for digital marketing, director includes:
Strong technical background and experience- should be familiar with timeframes and procedures for web and software development
Experience defining product requirements and writing functional specifications
Must know suite of work applications (Excel, Word, PowerPoint)
Proficiency in HTML (hand-coding, no WYSIWYG), XML, Flash™ and CSS development an asset
Must have basic graphics design skills utilizing Adobe Photoshop™ and Adobe Illustrator™
Strong project management skills, with ability to multitask and manage small to large projects in a cross-functional environment
Digital Marketing, Director Examples
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Digital Marketing, Director Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of digital marketing, director. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for digital marketing, director
- Work collaboratively with volunteer leaders
- Manage the budget for related accounts and ensure that AIA resources are used cost effectively
- Create and lead Polo Factory Stores digital marketing strategies to optimally support division’s financial and marketing goals
- Evolve channel voice via digital communication
- Ensure resources are in place, budgets are optimized, and projects are managed efficiently, flawlessly and on time for all initiatives
- Manage digital marketing budget, including allocations, estimates and invoice maintenance
- Partner with CIEM and Marketing Planner/Analyst to compile, analyze and apply insights to drive productivity for all digital outreach
- Identify trends and insights, and optimize spend and performance based on results
- Implement strategy to grow digital customer acquisition
- Support Ecommerce strategy to drive online sales
Qualifications for digital marketing, director
- Ability to manage team priorities, work cooperatively, influence and collaborate with cross-functional teams in a very fast paced environment
- Exceptional attention to detail and research skills superior written and oral communication skills
- Ability to program in SAS and/or SQL
- Positive attitude, strongly motivated and passionate for developing a cohesive, high-performance team
- Understanding of attribution tools and methodologies
- 8+ years solid marketing/ brand management experience, with focus on digital marketing
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Digital Marketing, Director Job Description
Job Description Example
Our company is growing rapidly and is hiring for a digital marketing, director. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for digital marketing, director
- Identify, execute and optimize digital tools to improve marketing performance and efficiency
- Serve as the key digital marketing lead for all cross-functional activity and communication
- Manage internal digital requests to ensure a cohesive web presence that is focused on user experience
- Establish KPIs and provide analytical insights to inform audience segment profiles and drive conversions that ultimately yield higher participation and behavior-changing interactions
- Prepare and manage marketing budgets and assure all programs generate a positive ROI
- Identify trends and insights to advise the marketing organization on digital best practices and prioritize the implementation of selected capabilities
- Ensure flawless execution of all digital marketing activities
- In partnership with the Vice President of Marketing, develop the Global Digital Strategy and 3-year roadmap for the brand to meet its business goals
- Lead relationship with Local Marketing brand teams to ensure that programs and strategies are executable and turnkey within the local markets
- Find, vet and Brief digital agencies, manage program strategies, asset development, market rollout, performance analytics, reporting and the budget for all of the brand’s digital programs
Qualifications for digital marketing, director
- Minimum 6 years of equivalent position preferably in a luxury brand or at a retailer
- Beauty or Fashion experience would be a strong asset
- Leadership skills, autonomy, visionary
- French language a plus (not mandatory)
- 7+ years of Marketing/Online Marketing experience required
- Consumer packaging goods marketing experience preferred
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Digital Marketing, Director Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of digital marketing, director. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for digital marketing, director
- Work directly with and manage external advertising agencies to obtain optimal output from their services working with SVP- Head of internet banking
- Proven ability to develop and manage large complex marketing budgets
- Lead a team of 3-5 marketing professionals in the areas of digital marketing, brand and content management and social media
- Develop financial measurement and other KPI for performance management of marketing programs and campaigns
- Agency management - evaluate current set of agency partners
- Develop and drive creative testing and versioning
- Assess current online communication needs and identify opportunities to strengthen digital marketing activities
- Drive revenue and traffic KPI's, both for ecommerce and brick and mortar stores, in innovative ways that grow the brand and business
- Lead web merchandising to optimize conversion (deeply familiar with web funnel optimization, A/B testing and personalization)
- Lead and develop multifunctional, high-performing e-comm/digital teams
Qualifications for digital marketing, director
- Strong written and communication skills, with the ability to work many individuals across the company and manage the process throughout
- Proficient knowledge of PowerPoint (and Keynote)
- Understand basic financial principals such as margin and mark-up and how they relate to the pricing of marketing programs
- Experience with Digital Marketing - Google AdWords, Facebook Advertising, Photoshop
- A minimum of 15 years’ experience in marketing content production within creative agencies working for multi country clients and a minimum of 5 years’ experience in digital content production
- Experience in developing apps and websites, including mobile and social
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Digital Marketing, Director Job Description
Job Description Example
Our company is looking to fill the role of digital marketing, director. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital marketing, director
- Accountable for daily monitoring, optimization and ROI across all channels and test campaigns
- Management of the team that will deploy e-store solutions to emerging countries
- Enables marketing communications team in the delivery of marketing plans by facilitating a collaborative work environment and the identification and elevation of issues and opportunities to department leadership
- Fosters strategic alignment with Digital Strategy and Operations, Sales & Distribution and Field Operations to ensure marketing programs continue to provide on-going value to attain production and profitability goals and enable opportunistic growth
- Drive the overall marketing strategy and marketing plans for digital adoption and deeper ExtraCare engagement, email, app, and site engagement, helping to deliver on business plans and objectives - with a keen focus on
- Optimizing what is working on and thinking big and broad about new ways to reach customers
- Leads the development of annual marketing plans in support of the digital and ExtraCare solutions, including identifying and bringing new ideas and innovative approaches to the
- Developing marketing strategies to drive trips through rapid, emerging opportunities in the digital space including the strategic use to digital media
- Becomes to go-to partner for Digital and Loyalty leaders to identify, understand, and collaboratively solve for shopper barriers driving sales change and develop strategies to drive incremental sales and share
- Identifying Unmet Shopper Needs or Emerging Trends and Collaborating with Digital and Loyalty first to provide shoppers with solutions
Qualifications for digital marketing, director
- Intermediate-level HTML and CSS knowledge
- High-Intermediate to Advanced Excel skills
- Familiarity with Salesforce including creating custom reports and dashboards
- 2-3 years experience in performance marketing with measurable wins
- Data-driven so you can prioritize initiatives, measure results
- Ideal candidate will have 2-5 years experience in tech/ecommerce, consulting, banking or other data-driven industry
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Digital Marketing, Director Job Description
Job Description Example
Our growing company is hiring for a digital marketing, director. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for digital marketing, director
- Recommendation and execution of email segmentation, in order to optimize both marketing and triggered email opportunities
- Source and manage third party marketing agencies, when necessary, to drive ROI, top line sales and customer growth
- Perform or guide in-depth analysis of channel conversion, selling, and ROI to make recommendations and implement strategies for improvement
- Create, Manage, and Communicate the Digital Marketing Strategy and Calendar
- Assess new digital marketing opportunities, provide insightful analysis and recommendations, lead Team to execution
- Track and report on key digital marketing metrics daily, weekly, and monthly
- Actively partner and collaborate with other departments to ensure digital marketing efforts are aligned with overall company strategy and goals
- Create a motivating environment that ensures the ongoing training and development of the digital team
- Expertise in tactics utilized to optimize each digital marketing program
- Experience managing digital agencies is highly preferred
Qualifications for digital marketing, director
- Experience in online advertising/media, channel marketing, strategic marketing, off-line advertising/media and/or consulting
- Strong interpersonal and relationship building skills, experience in dealing with multiple and diverse internal stakeholders, and interacting with
- Keen understanding of content merchandising with proven ability to plan and execute engaging digital content strategies
- Experience with planning, executing and evaluating successful digital branding campaigns for major consumer-facing Brands
- Demonstrated ability to "connect the dots" and synthesize complex inputs into quick action plans that exceed business objectives
- Experience with managing and leading high performing digital teams