Manager, Digital Marketing Job Description
Manager, digital marketing
provides day to day account support (ie: case work) and analytical review of campaign performance (paid search, SEO, social media).
Manager, Digital Marketing Duties & Responsibilities
To write an effective manager, digital marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, digital marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Develop, manage and oversee online media campaigns to drive company objectives, including SEO, targeted social media ads, and content marketing
Manage and optimize Careers site for SEO
Manage and collaborate with internal teams, including Web, Communications, Marketing, and Social Media, on campaigns using marketing automation
Translate marketing and acquisition goals and objectives into actionable and measurable digital marketing initiatives, including online media, social, email, website strategy, SEO, and other digital components
Ensure content optimizes web usability and SEO standards
Monitor and evaluate trends in digital marketing, online fundraising/crowdsourcing, social media tools and applications
Define and develop the long term Brand Social media strategy together with the Brand Manager
Manage paid marketing efforts against various paid channels
Work hand in hand with 3rd party partners to grow paid and organic channels
Oversee affiliate sites, manage affiliate content and grow network
Manager, Digital Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Manager, Digital Marketing
List any licenses or certifications required by the position: PMP, PMI, IQ, MS, CRM, ABM, SEO, AEM, CSS, HTML
Education for Manager, Digital Marketing
Typically a job would require a certain level of education.
Employers hiring for the manager, digital marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, Education, Digital Marketing, MBA, Advertising, Business/Administration, Communication, Computer Science
Skills for Manager, Digital Marketing
Desired skills for manager, digital marketing include:
HTML
Excel
PowerPoint
Word
Google Analytics
SEO
CSS
Omniture
Social media
SQL
Desired experience for manager, digital marketing includes:
Appropriate sense of urgency
BA degree or equivalent work experience strongly preferred
3-5 years digital marketing experience required managing online marketing, social/fan engagement program digital content development
Must have experience in digital marketing, web development or social engagement campaigns
Must have understanding of basic digital terminology and web/content development process
Entertainment or Media marketing and social experience preferred
Manager, Digital Marketing Examples
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Manager, Digital Marketing Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of manager, digital marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager, digital marketing
- Play an integral role in the development and lead the execution of Propoint’s marketing plan (including digital, social media, video and print)
- Oversee Search Engine Marketing (Organic, SEO and Paid Search)
- Manage Social Media daily to promote work Propoint is doing, showcase thought leadership and share industry insights while working to engage with users and grow the community
- Manage, monitor, and execute social media programs and contests
- Collaborate with social media, video & creative teams to ensure consistent look/tone across our online marketing channels
- Manage relationships with outside service providers and agencies for website development, email marketing, and SEO/SEM activities
- Provide expertguidance and insight ondigital marketing best practices and standards, including reporting
- Measurement and return on investment (ROI) for all digital campaigns
- Lead a cross-functional team, responsible for the design, development, implementation and ongoing monitoring of marketing strategies to achieve market share, revenue and profit targets
- Be the Eloqua strategist for the Higher Education Marketing Team and optimise the Eloqua marketing automation tool achieve campaign objectives, maximize efficiency, and inform future campaign strategy through continual analysis
Qualifications for manager, digital marketing
- Must have the ability to communicate effectively, tactfully and cross culturally with all levels of management, vendors, clients, and talent
- A creative thinker and innovator, data analyst
- 2+ years’ experience managing paid and natural search programs for well-established online retailers is preferred
- An organized individual with great attention to detail and focus on ROI
- Fluent in both Mandarin & English
- Develops effective digital media strategy and marketing plan to support the long-term brand marketing and film marketing
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Manager, Digital Marketing Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of manager, digital marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager, digital marketing
- Oversee the integration between our social media reputation management strategy and ensure alignment through various platforms
- Work across a range of digital marketing channels, including PPC/SEO, programmatic display, email, social and affiliates, plus UX and CRO
- Promotes the desired image of Clear Channel Outdoor in the general market, trade associations, trade press and advertising community, in Social Media
- Assist with development of social media strategy
- Good knowledge of web analytics (GA/Omniture) to evaluate performance
- Work closely with our sales and fulfillment teams to support e-commerce businesses
- Oversee integration between our websites, email marketing program and CRM system
- Ensure our programs and advertising follow current laws and ethical best practices, including abiding by CAN-SPAM laws and FCC rules
- Manage operational and advertising budgets and report on business impact/ROI
- Stay abreast of industry trends and emerging tools and tactics to support our goal of innovation excellence
Qualifications for manager, digital marketing
- Work with external and internal partners (e.g., designers, copywriters, marketing automation team, ) to ensure flawless campaign execution
- 3-5 years of SEM and PLA experience managing campaigns across Google, Yahoo, and Bing managing various CSEs globally
- Familiarity with email marketing tools required
- At least five (5) years of experience with digital marketing, database management and graphic design
- Ability to write compellingly for the web, social networks and other digital media
- Experience in basic programming preferred
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Manager, Digital Marketing Job Description
Job Description Example
Our company is looking to fill the role of manager, digital marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager, digital marketing
- Supports Social Media, Influencer, and eCRM efforts
- SmileDrive
- Endemic advertising
- Track and utilize campaign and social data analyze consumer online behavior in order to help optimize our digital efforts
- Manage creation, maintenance, and ongoing quality assurance of artists’ online presences
- Marketing and Product Launch Strategy
- Support Lee Ecommerce Department by increasing the online business through both tactical and strategic execution of online retention and acquisition techniques, primarily through an extensive email marketing program
- Serve as team expert for search engine optimization, Google AdWords Pay-Per-Click and Reputation Management programs account management, analytics and troubleshooting
- Be the main point of contact for escalated client campaigns
- Direct and manage resources in the delivery of all client programs and services and work closely with the team to ensure that all client deliverables are met and client expectations are exceeded
Qualifications for manager, digital marketing
- Results driven with strong analytical skills to establish, interpret and analyze critical digital KPI targets
- Superior execution and project management skills to manage complex, strategic initiatives
- Knowledgeable on current digital marketing trends, strategies and tactics to help drive innovation
- Strong project management skills that ensure you effectively plan programs, delivering key milestone in a timely and effective manner
- Excellent interpersonal skills that allow you to build and influence relationships at all organisation levels, using active listening to truly understand stakeholder requirements
- Have a lateral and inquisitive mind that allows you to embrace change, manage ambiguity, be creative and apply a sense of humour
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Manager, Digital Marketing Job Description
Job Description Example
Our company is growing rapidly and is hiring for a manager, digital marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager, digital marketing
- Design, build and maintain social media presence, research current trends and apply current promotions
- Manage CRM system integrations and data flow
- Link website data to CRM lead data to customer revenue data
- Manage the document asset management systems
- Research and implement best practices in CRM, data flows and data quality, and website functions
- Manage data quality and enhancements
- Partner with various ad networks and publishers like Google, Yahoo, Facebook and manage the relationship
- Manage and execute overall digital marketing programs for the brand
- Develop digital marketing programs to acquire, engage, and retain customers
- Evaluate effectiveness of marketing spend and optimize as needed to ensure KPIs are met
Qualifications for manager, digital marketing
- Increase Digital Engagement and Build Online Community
- Increase Web Traffic and Manage Websites
- Manage search engine marketing activities and other digital advertising efforts
- Manage Goals and Key Performance Indicators, and Monitor Data to Drive Success
- Support HR development of online recruitment tools
- Expertise in all major business software applications (Microsoft Office)
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Manager, Digital Marketing Job Description
Job Description Example
Our company is looking for a manager, digital marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager, digital marketing
- Work with the Marketing Director & Digital Director to collaborate ways to get viewers involved in newscasts/programming and to engage fans and followers on digital properties, assisting in the overall strategy to build and maintain KSDK’s online & social media presence
- Establish SOPs and counsel talent on online best practices, including social media, as needed
- Work with digital content team to coordinate any sales-related content on KSDK.com or social media
- Digital Marketing Manager will manage all day-to-day aspects of email and organic social media scheduling, production, execution and reporting
- Manage to the email send budget and social media reach goals
- Current understanding of email best practices surrounding performance, mobile adoption, social media
- Partner with marketing team to schedule, design and execute all social media organic content to support promotional planner offers, vendor contests, brand messages and local events
- Knowledge of social media best practices and content management
- Highly organized and able to apply Marketing calendar initiatives to the social media calendar and schedule in content management platform
- Customer service experience to address and direct comments and feedback on social media channels
Qualifications for manager, digital marketing
- Bachelor’s degree with 7 years in B2B Digital marketing- managing responsive websites and digital marketing commercial programs
- Ability to manage projects with a focus on creativity and on-time delivery
- Maintain relationships between team members, developers, consultants, and company resources
- Knowledge of today’s web development technology trends, CMS development, HTML5, CSS3, JavaScript, Premiere, Adobe Creative Suite, MS Office
- Ability to maintain focus and be productive and flexible under intense deadlines
- At least 5 years digital marketing experience in Luxury Retail industry