Manager, CRM Job Description
Manager, CRM Duties & Responsibilities
To write an effective manager, CRM job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, CRM job description templates that you can modify and use.
Sample responsibilities for this position include:
Manager, CRM Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Manager, CRM
List any licenses or certifications required by the position: PMP, CRM, ITIL, PMI, CRT, PM, CCDS, IBHRE, MBA, CE
Education for Manager, CRM
Typically a job would require a certain level of education.
Employers hiring for the manager, CRM job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Computer Science, MBA, Education, Business/Administration, Management, Engineering, Technical, Communications
Skills for Manager, CRM
Desired skills for manager, CRM include:
Desired experience for manager, CRM includes:
Manager, CRM Examples
Manager, CRM Job Description
- Incorporate specific tactical programs and/or content strategies in lifecycle plans to drive user engagement
- Lead the strategy, development and execution of multichannel customer journey initiatives through being a relentless advocate for customer segmentation
- Partner with applied analytics teams to wire customer data products into marketing and operational processes
- Lead framework for post-campaign analyses, database mining, web analytics and test and learn initiatives to drive and optimize customer loyalty, acquisition, retention, personalization and promotional strategies
- Provide customer level analysis through database profiling to help inform storytelling and influencing across the organization
- Experience working with global teams in multiple geographies
- Develop and plan the CVM value proposition available to stores, in partnership with Marketing, Copy and Service Productivity
- Produce monthly portfolio of proposition to stores in the shape of the CVM menu
- Develop and oversee delivery all of CVM tools, such as cards, festive catalogues and any special initiative tool
- Be responsible for the management of the database to ensure that it is up-to-date, accurate, accessible, coded and segmented effectively, making continuous improvements to ensure the organisations data is 'clean,' used effectively to maximise long-term supporter contribution, has a high degree of integrity and that all processes are Data Protection compliant
- Experience implementing and managing initiatives driven by personalization, data, customer segmentation, engagement and LTV of customer
- Proven ability to translate merchandising efforts into meaningful online campaigns
- Strong organizational skills and the ability to work in a fast-paced environment required
- Proven ability to collaborate and manage multiple projects while meeting strict deadlines required
- Experience in full life cycle of development projects using SDLC processes such as waterfall, Agile
- Experience in Level3 support/post production support for complex implementations/products
Manager, CRM Job Description
- Work with third party vendors and end users to meet business needs through pre-qualified vendor selection and cross-project coordination
- Provide quality assurance of ongoing projects
- Facilitate meetings with executive level stakeholders to gather requirements and scope projects
- Provide consultation to staff, management, and executives regarding Salesforce projects, serving as a resource for others, as needed
- Responsible for the complete lifecycle deployment of customer solution through program and project management methodologies
- Managing and optimising all trigger, campaign, product launch, event and tactical emails with a focus on creative, messaging, offer and data selection
- Managing the email process workflow including planning the Luxe centralised email calendar
- Ensuring timely completion of creative briefs, collaborating with local and global brand and digital teams on content, obtaining timely approvals on email content from key stakeholders and ensuring accurate Q&A while testing email assets
- Optimising the customer journey by both liaising with web merchandising team and educating stakeholders
- Daily interaction with agencies to deliver and optimise all email programmes
- Self-starter with minimal need for day to day supervision
- 7+ years related experience in marketing or advertising
- 5+ years CRM experience specific to a multi-channel brand
- 1+ years supervisory experience preferred, but not required
- Demonstrated experience building customized models for customer profiling, segmentation, and valuation
- Can conceptualize and deliver customer incentives and associated matrix
Manager, CRM Job Description
- Reporting and analysis, including daily volume monitoring, weekly channel revenue reporting by program and ad-hoc project data and test results analysis
- Investigate email program errors & drive subsequent failure recovery efforts (ie, problem resolution responsibility)
- Ownership of all business aspects of Salesforce.com, including process workflow development, data migration exercises, systems integration models, AppExchange products, and data quality
- Build and utilize a change management process to develop and implement new applications and updates to existing applications
- Work with users to develop requirements for various initiatives, document those requirements, and build implementation plans
- Manage current Service Cloud and Sales Cloud environments while assisting with the vision and standards for new Salesforce.com solutions
- Consult on architectural approach with product and development team
- Act as a lead for all Salesforce integrations and Salesforce administration
- Responsible for business and functional analysis, project management and risk analysis
- Develop and maintain custom data input screens, reports, dashboards, validation rules, and workflow
- Provide ad hoc reporting for sales and management through Salesforce
- Bachelor’s degree in Marketing, Finance or a related field
- Ability to manage multiple projects simultaneously, ability to implement projects/initiatives effectively
- Create and refine customer segmentation to drive qualified, timely and relevant communications
- Partner with data science team to identify high potential customer attributes and work with third party vendors to enrich customer database and obtain lookalike prospects
- Design, execute and report on CRM programs to drive existing customer retention and upwards migration through spend tiers re-engagement of lapsed customers
Manager, CRM Job Description
- Govern and QA all communications and scheduling related to designated customer base prior to pushing campaigns into production
- Develop and maintain business strategy for cross-systems data integrations, internal at AAUM and with enterprise level systems across campus and partner units
- Help develop strategy to support analytics and reporting for AAUM teams
- Help coordinate technology implementations and project rollouts with partner units, consultants, and AAUM stakeholders
- Develop and maintain “service level agreements” for technology campus partnerships
- Promote and advance technology utilization at AAUM
- Share knowledge through internal communication and training opportunities
- Support AAUM’s overall vision and mission
- Support assessment of business and technology requirements in order to create solution architecture
- Support creating technical designs by working closely with application development service provider(s) and IT
- Able to draw marketing budget plan and each ROI based on spending
- Able to analyze ROI, find the reasons, and make proposal for improvement
- 3 years of digital marketing and eCRM experience
- Fluency in English (verbal)
- Bachelor in Engineering, Science or Information Technology
- Masters an asset
Manager, CRM Job Description
- Accountable for the creation and ongoing management of the overall IT Customer MDM strategy and roadmaps
- Foster effective team collaboration with stakeholders from various teams and divisions within Global Brands/IT and across GM
- Offers creative solutions to project challenges and manages issue resolution
- Understands and protects contact strategy and prioritization of communications across multiple brands and channels
- Understands global data governance policies
- Comfortable partnering with brands while developing projects, act as a brand champion when working with vendors and agency partners
- Create customer journey mapping and develop customer segment communication strategies that drive customer acquisition, retention, and loyalty
- Outline customer analysis direction to answer key business questions
- Gather requirements, create campaign briefs, business rules documentation, and lead launch meetings
- Manage execution and on-time delivery of multi-channel programs
- Salesforce Admin Certified preferred
- Salesforce Developer Certified preferred
- At least 2 years working in a CRM focussed roles
- Experience working with CRM data and email platforms
- Understanding of CRM principles and the different stages of a customer lifecycle
- Must have knowledge of sport and betting