Senior Manager, CRM Job Description
Senior Manager, CRM Duties & Responsibilities
To write an effective senior manager, CRM job description, begin by listing detailed duties, responsibilities and expectations. We have included senior manager, CRM job description templates that you can modify and use.
Sample responsibilities for this position include:
Senior Manager, CRM Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Senior Manager, CRM
List any licenses or certifications required by the position: PMP, CWA, MBA, CSSA, CSA, PRPC, CCMP-F, DIA, ITIL
Education for Senior Manager, CRM
Typically a job would require a certain level of education.
Employers hiring for the senior manager, CRM job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Computer Science, Engineering, MBA, Education, Business/Administration, Technical, Communications, Management
Skills for Senior Manager, CRM
Desired skills for senior manager, CRM include:
Desired experience for senior manager, CRM includes:
Senior Manager, CRM Examples
Senior Manager, CRM Job Description
- Act as the leader and advocate for new marketing automation technology, partnering across teams to develop best in class solutions that create efficiencies and new ways of communicating with customers
- Be responsible for a team that manages customer level selection, forecasting, post program analysis and execution of all multi-channel direct to consumer marketing campaigns to drive future strategies
- Bachelor’s degree, preferably in Data Science, Information Technology, Business, Marketing or quantitative fields like Economics, Mathematics
- Minimum 7 years experience in direct marketing, database marketing, or analytics
- Improve efficiency and effectiveness and attract and retain talented staff by providing challenging opportunities, and recognizing and rewarding excellence
- Work with business and marketing teams to develop test and measurement plans for new and innovative CRM activities
- Serve as CRM Strategy subject matter expert for agency partners and key internal stakeholders globally
- Develop strong relationships across UA to infuse CRM strategy in a consistent and effective manner and facilitate knowledge sharing
- Drive growth and quality of the customer database
- Oversee e-mail marketing and loyalty programs across brands
- Knowledge of statistics(ANOVA, CHAID, test design, regression analysis )
- Bachelor’s degree with 4-5 years of related experience, MBA preferred
- SQL or SAS programming skills
- A demonstrated ability to influence cross-functional and senior management to impact decision-making is required demonstrated track record in identifying winning consumer insights, growth opportunities, and priorities is required
- Bachelor’s degree, with advanced degree a plus
- 8+ years of CRM / Campaign management experience, international experience is a merit
Senior Manager, CRM Job Description
- Design and execute the most effective communication & engagement programs for the specific segments, including welcome, re-activation, cross- and up- selling, moving customers up the value ladder
- Own overall metrics tracking and program performance accountability
- Lead in-depth analyses of campaign performance and customer data to drive customer insights and identity short, mid, and long term opportunities to drive growth and revenue
- Oversee technical implementation of different technology modules and solutions
- Develop & execute the CRM channel customer proposition for cross-functional strategic initiatives such as customer migrations, product enhancements and profit-maximisation initiatives
- Develop compelling business cases and cost effectively grow customer databases through a wide variety of lead generation activity including site based initiatives, re-targeting, list-building, competitions, prize draws, Co-Reg and ‘viral’ activity
- Monitor and evaluate the performance of all acquisition activity across multiple KPIs
- Support regional teams with their local efforts to grow subscriber bases, measure success and ensure prompt global roll-out of learnings
- Liaise with Product Team, Marketing Managers, Merchandising and Suppliers to develop and deliver compelling promotions
- Provide regular reporting on the health of the subscriber base to ensure email & Push behaviour, activity, unsubs etc are accurately forecasted and closely monitored
- As a senior member of the team, the Senior Project Manager will partner with stakeholders at all levels, leveraging a deep knowledge of the asset management industry to deliver complete business solutions aligned with the strategic vision and corporate goals of our company
- Initiatives managed by Sr
- This position will be expected to oversee and manage the complete lifecycle of projects including oversight for all business, operations and technical efforts and related budgets The Senior Project Manager will institute an open and transparent communication environment for all project efforts across project team members, stakeholders and sponsors
- As a dependency to project success, the Senior Project Manager will follow and champion the project management best practices and guideline as defined
- The Senior Project Manager will participate in, and provided input to, the ongoing efforts to improve efficiency of the EPMO team and project management functions
- Further the business goals through the direct management and execution of best-in-class projects / solutions
Senior Manager, CRM Job Description
- Architectural Instance strategy considering multi-org and global implementations
- Object Model oversight
- Integration architecture oversight for the platform
- Accountable to initiative sponsors for schedule, budget, and quality of all solution elements
- Collaborates cross-functionally to achieve objectives, schedules and budgets
- Acts as the communications conduit to sponsors and steering committee and conducts periodic briefings/status updates
- Collaborate with other departments (e.g.UX, engineering, QA, operations, ) to manage resources, timelines, and conflicts
- Lead a global team of approximately 10 - 12 Business Analysts, aligning the team with the strategic initiatives that drive the company’s growth
- Maintain relationships with primary business stakeholders across Finance, Sales, Marketing, and Customer Support to align on mutual goals
- Translate business priorities into robust IT Systems and Architecture requirements
- The Senior Project Manager will execute and facilitate aid in the directing of strategy, business analysis, resource allocation and project management for strategic projects conducted, specifically the implementation of a Customer Relationship Management (CRM) system
- Build strong relationships with business divisions and departments globally
- Display, or actively gather, a detailed understanding for the business needs and objectives / related internal clients globally based on project
- Manage and monitor all project deliverables to successful completion, leverage best practices and complete project artifacts as appropriate
- Monitor project budget and resources while working with colleagues and project team members
- Work with project team to allocate resources appropriately
Senior Manager, CRM Job Description
- Develop a highly flexible and transparent team and culture which constantly engages with the business to ensure IT is focused on the right priorities and meeting business goals
- Ensure clear accountability, targets, timelines and deliverables for each major initiative
- Provide guidance on business process best practices across different functional areas
- Lead on CRM strategy for Premier Inn, ensuring communications support brand objectives and are aligned with commercial strategy
- Optimise the effectiveness of our core relationship communications channels (email, social) to drive customer lifetime value for all customers
- Develop our communications systems capability across all channels and all stages of the customer journey
- Define and measure success, instilling a culture of continuous improvement in the team
- Drive business change through use of data and analysis
- Optimise CRM communications through a thorough testing programme
- Support other business areas with their communications to the registered user and subscriber base, particularly acquisition
- Ten more (10+) years of related project management experience within the asset management of financial services industry
- Practical experience leading strategic, cross-functional, multi-year projects through all phases of delivery
- Experience serving as the PM on at least on CRM implementation
- Previous member of an Enterprise or Project Management Office preferred
- Experience designing and delivering presentations and training to diverse audiences, including senior management, administrative staff members, technical and non-technical personnel, and clients
- Bachelor’s Degree in a related field and/or comparable experience
Senior Manager, CRM Job Description
- Deliver solutions with high test automation and ensure deployments into production on demand and independent of interfacing products
- Work collaboratively with other product/program managers and keep business stakeholders sufficiently involved during delivery of features
- Develop real time and shared information delivery mechanisms like build radiators, dashboards and health metrics
- Monitor the delivery metrics to spot trends and take appropriate actions in the spirit of relentless pursuit of quality
- Create the right team comprising of poly-skilled people with ability to work across different technology stacks
- Foster a culture whereby team members are empowered to make decisions in the best interest of the product and willingly take high personal accountability for their decisions & actions
- Guide the team such that they embrace the constructs of a high-performing, self-organising team – ensuring team goals take precedence over individual goals
- Facilitate intelligent risk taking and use every mistake as a team learning opportunity
- Continuously communicate within the team to ensure clear visibility and understanding of their individual roles and growth aspirations
- Lead by example and earn the respect of your team – use principles from ‘servant-leader’ concept
- Demonstrate MSCRM solution capabilities to the client
- Conduct business process analysis and create Fit/Gap report
- Experience with on-premises upgrades and Cloud upgrade/migrations
- Create Solution design to address client business, interface and performance requirements
- Advise on complex MS Dynamics CRM business cases and propose comprehensive solutions based on MS CRM, 3rd parties and customizations
- Provide MS Dynamics SME expertise to client and mentor team members