Analyst, CRM Job Description
Analyst, CRM Duties & Responsibilities
To write an effective analyst, CRM job description, begin by listing detailed duties, responsibilities and expectations. We have included analyst, CRM job description templates that you can modify and use.
Sample responsibilities for this position include:
Analyst, CRM Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Analyst, CRM
List any licenses or certifications required by the position: SAP, CRM, SFDC, SAS, ITIL, MS, SQL, BASE, PMP, S/HANA
Education for Analyst, CRM
Typically a job would require a certain level of education.
Employers hiring for the analyst, CRM job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Business, Computer Science, Marketing, Statistics, Technical, Economics, Engineering, Education, Mathematics, Finance
Skills for Analyst, CRM
Desired skills for analyst, CRM include:
Desired experience for analyst, CRM includes:
Analyst, CRM Examples
Analyst, CRM Job Description
- Work closely with the Marketing Managers, Personal Shopping, Customer Care and PR to scope and develop regular analysis and/or reporting packs to support their departments
- Build segments and generate customer lists for direct marketing projects and online marketing activities
- Manage data cleansing as necessary to help develop an archive of useable mailing addresses for large-scale direct mail projects
- Evaluate marketing and loyalty activities in terms of effectiveness and profitability
- Tracking effectiveness against clear ROI measures
- Design a segmentation model, recommend targeted activities and measure efficiency
- Develop data mining and customer profiling
- Develop new analytical techniques and statistical/predictive models to increase effectiveness of marketing activities and improve customer retention
- Assist in definition of requirements and Implementation of a marketing campaign management system
- Improve customer data visibility to the business
- Implement new reporting tools to facilitate customer analysis
- Coordinate customer data capture and ensure database is kept up-to-date and clean by liaising with IT and with various data collection points
- Experience in CRM is a must
- Solid Analytical background in at LEAST one of the following areas
- Excellent communication skills and ability to present complex data clearly to senior managers across the business
- Works independently in a structured manner
Analyst, CRM Job Description
- Data and customer account research
- Data governance/integrity activities and follow-up
- Proactively communicate and collaborate with internal users to analyze technology needs and functional requirements
- Recommending analytics and research requirements to clients, and working with the account and strategy teams to ensure that our solutions are insight led
- Partner with IT to enhance analytic capabilities and ensure data integrity
- Work closely with the Marketing teams to scope and develop regular analysis and/or reporting packs to support their departments
- Conduct analysis of complex data-sets in order to understand, define and monitor KPIs which drive customer journeys
- Set up reporting and dashboards for key ecommerce customer journeys including acquisition, retention and cross-selling
- Report and analyse on promotions performance and any other ad hoc marketing information needs and deliver effective and accurate presentation of results, insights and recommendations
- Assist with qualitative and quantitative research projects to provide insight and intelligence on how to improve the customer experience
- Critical thinking- capable of delivering thoughtful and innovative CRM strategies
- Must have above intermediate to expert administrative knowledge of all Windows systems to include Server 2003, 2008, XP, and Windows 7
- Must be a quick learner and willingness to think “outside the box”
- Knowledge of VBA is an advantage
- Must be detail-oriented, deadline driven, and able to multi-task
- Ability to interpret the data to identify issues and raise concern if the data doesn’t make sense
Analyst, CRM Job Description
- Work with business users to gather and document business requirements for system changes and required solutions and align customer’s business processes with SAP functionality
- Work with business functions to maintain system integrity across EMEA (user interface config changes)
- Ensure consistent high level of support services
- Engage in change/enhancement and project implementation activities
- Assist in off hours on call support (respond to USD tickets and alerts per agreed guidelines)
- Be responsible for user support to troubleshoot, investigate, analyze and solve software problem
- Understand middleware components and escalate issues to middleware teams as appropriate (WebMethods)Support system testing activities during technical releases and application enhancement
- Provide vendors with direct mail mailing lists
- 25% Automate and develop new reporting
- 20% Presentation of findings and analysis
- Bachelor’s Degree in Quantitative Area (Statistics, Economics, Finance, Business, Market Research)
- Expert knowledge of Salesforce Marketing Cloud (specifically ExactTarget) is required
- Experience in analysis and reporting across all direct channels, customer behavior and value analytics
- Minimum 5 years of marketing reporting experience in marketing, retail or a related field
- Knowledge and understanding of relational databases and experience with data mining
- Ability to manage multiple projects simultaneously with a high degree of attention to detail
Analyst, CRM Job Description
- Work with PMs and SQA – Process and Tools team to ensure appropriate usage model are selected for specific software delivery projects
- The new system produced 'collections of rates' that correctly revalue designated subsets CFM deals
- Working to the milestones as published in the rollout plan
- Switching key downstream applications to use the new system rates
- Completion of the CFM rollout
- Partner with the Senior Director of Analytics & Digital in the development of custom features to increase usability and functionality of the system
- Working with Product Owner-- numerous other stakeholders--to elicit, clarify, elaborate, synthesize, simplify and organize requirements in the form of user stories for Admissions, Student and Faculty Support business processes
- Daily/Weekly Tier Meetings, Cross Functional Connect (Sales Activity, Demand, Finance ) * Regular data quality maintenance and integrity
- Review and agree requirements, epics, user-stories and designs with relevant business owners
- Develop weekly and monthly KPI and dashboard reporting to measurement customer segment behavioral analytics, demographic profiles, contact analysis and database composition to share with key stakeholders and provide actionable insights and opportunities from that data
- And excellent understanding of data mining (ideally SQL)
- Ability to present complex data clearly and confidently to senior managers across the business
- Flexible with the ability to react positively and to evolving business requirements
- An understanding of online, email and direct marketing channels is preferable
- Scientific and inquisitive mindset
- Ability to interact cross-functionally with internal departments and third party vendors while consistently meeting deadlines
Analyst, CRM Job Description
- Customer insight and data mining
- Propensity and retention statistical model development
- Frequent validation, refreshing and cleansing of information using a variety of data sources
- Monitor data quality and governance
- Propose action plans to improve data
- Identify areas for data enrichment
- Align data metrics with corporate information strategy
- Manage data dictionary
- Maintain data governance policies
- Maintain business rules on data
- High degree of proficiency with SQL, SAS/BASE or SAS Enterprise Guide (EG) in conducting analysis
- Proficiency with SQL to analyze, manipulate data, investigate data problems, and develop reports highly desired
- University student in Business or Marketing related discipline
- Minimum 2 years of relevant experience in multi-national companies, experience from premium brands will be a definite advantage
- Strong analytical skills with ability to deliver insightful ideas, excited to draw findings from figures
- Proactive, responsible, attention to detail and a good team player