Manager, Partner Marketing Job Description
Manager, partner marketing
provides and be knowledgeable in "best practices" in campaign development to optimize efficiency and quality of deliverables.
Manager, Partner Marketing Duties & Responsibilities
To write an effective manager, partner marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, partner marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Develop and promote joint messaging, positioning, value prop and campaigns across multiple marketing channels (collateral, presentations, web, social media, intranet)
Content Marketing – Develop joint messaging, solution briefs, slide presentations, business and technical white papers, web and social content, (for both internal and external use)
Work with external media buying agency (or manage this in-house) to devise and manage the production of online display advertising, email marketing, PPC and social media campaigns/communications
Analyze market requirements and translate into current offering to/with/through partners
Develop closed-loop post-analysis and competitive intelligence for assigned partner programs and recommend indicated actions
Develop and deliver sales education program for the company, channel and partner sales forces
Provide training and sales support
Identify and align cross-organizational and/or cross-region marketing plan to drive consistent message and execution
Orchestrate the creation and development of marketing collateral to generate robust marketing demand
Support development of marketing plans and programs
Manager, Partner Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Manager, Partner Marketing
List any licenses or certifications required by the position: GTM, SFDC, AWS, PSO, STP, T&C, PMP
Education for Manager, Partner Marketing
Typically a job would require a certain level of education.
Employers hiring for the manager, partner marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Education, Technology, Business/Administration, Economics, Communication, Management
Skills for Manager, Partner Marketing
Desired skills for manager, partner marketing include:
Direct Mail
Email
MS-Office Suite
Web
"best practices" in campaign development to optimize efficiency and quality of deliverables
Print production
SMS
Workflow automation tools/process
Customer insights and competitive products in the marketplace
Data protection
Desired experience for manager, partner marketing includes:
Bachelor's degree in mathematics, statistics, econometrics, or related quantitative field
Demonstrated leadership and success defining and driving complex businesses strategies in a matrix organization, supported by strong problem-solving skills
5+ years marketing experience in a role managing multi-channel marketing campaigns - from budget allocation to optimization
Collaborate with partner sales and account team to generate market demand
Organize partner-focused events
Recommend and develop program metrics/goals/ benchmarks Additionally, may be assigned responsibilities at lower job levels
Manager, Partner Marketing Examples
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Manager, Partner Marketing Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of manager, partner marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager, partner marketing
- Help drive the overall bookings targets for the NA ISP/Mobile vertical via direct monetization and supporting sales in winning new accounts
- Help craft the next generation of consumer security, focusing on how to solve the challenge of a world of 20 billion connected devices, all with their own security challenges
- Develop hypotheses on how direct and indirect communication can be used to drive user behavior
- Partner with conversion marketing, performance marketing, and product marketing to build integrated campaigns
- Drive user acquisition and monetization in several mobile carrier and service provider accounts in North America
- Help run user adoption, acquisition and engagement strategy and execution for partnerships with major financial institutions
- Coordinate with in-house teams, including client operations and financial advisory, to craft and execute on partner training programs to drive partner adoption
- Manage a portfolio of Vendors which aligns with the business strategy and technology needs of a diverse and evolving customer base
- Work with Sales Excellence, Marketing, Alliances and Services on product backed campaign propositions that differentiate Trustmarque
- Support in a virtual team type capacity to support proposition messaging and enable the business to sell, deliver and support Vendor products that align with the wider business strategy
Qualifications for manager, partner marketing
- Capable of building and maintaining strong relationships with a diverse set of internal and partner constituencies including senior level executives, legal, finance, support, sales, and other marketing experts
- A high level of commitment and a passion for results
- Preferred experience generating selling estimates
- Proven record achieving successful results in a global environment
- Bachelor’s degree in Marketing/Business or relevant years of experience
- Experience in managing and growing bank and loyalty partnerships will be an advantage
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Manager, Partner Marketing Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of manager, partner marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager, partner marketing
- Collaborate with corporate marketing to ensure content and format is compliant with brand guidelines
- Build and create course quizzes that reflect knowledge retention
- Work with learning management system vendor to format and load new modules
- Create content used to market on demand training courses with our partner community and internal audiences
- Collaborate with partner program manager and solutions marketing manager to establish partner training needs
- Standardize reporting for presales and pre-sales technical training modules
- Support other internal partner marketing projects as needed
- Demonstrate in-depth knowledge of the partner ecosystem to effectively develop strong partner messaging focused on “what’s in it for the partner” business value
- Develop an internal and external approach for segmented communications delivering the right message to the targeted groups
- Develop and maintain executive partner sponsor program
Qualifications for manager, partner marketing
- Knowledge base of various partner types
- Experienced demand generation marketer familiar with IT Market, Products, Software and Services
- Proficient in Excel and Tableau to manipulate, analyze and apply data-driven decisions
- You will work with country and regional marketing teams to execute on the marketing plans, project managing the campaign end-to-end
- Player / Coach/Team attitude required
- Very strong written and communications skills
3
Manager, Partner Marketing Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of manager, partner marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager, partner marketing
- Build, execute and measure joint marketing programs with partners, from marketing campaign concept to creative content development and program execution, including webcast events, live seminars, industry events, online and direct mail campaigns, social media, public relations
- Contribute to establishing the Partner brand experience as a core strategy to drive both Partner and company success
- Contribute to providing a single, positive and transformative brand experience for all segment Partners, across all channels and touchpoints
- Demonstrate a data-driven approach to all brand activities, both to inform strategies and tactics and to measure and report on their impact
- Inspire and inform the creation and execution of strategies and campaigns by peers and team members (no direct reports currently)
- Challenge current (industry accepted) marketing communication strategies and beliefs, pursuing entrepreneurial and innovative ideas and tactics
- Effective execution of marketing programs, partner driven pipeline contribution, lead conversion and other pre-defined KPIs
- Effective use of marketing budgets, demonstrating tangible ROI from spend
- Lead the EMEA Partner Sales Team, running a team of individuals who manage relationships with sales houses that represent LinkedIn in newer markets
- Understand and contribute to the broader channel sales strategy and manage relationships to ensure overall revenue growth across channels
Qualifications for manager, partner marketing
- Degree level educated (Marketing related preferred)
- Experience building partner centric Go-to-Market content
- Experience running partner programs and channel programs
- A demonstrated ability to influence others and drive non-reporting individuals and teams to perform
- 8+ years of experience in marketing and/or technology sales/evangelism
- Marketing Bachelor’s degree required
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Manager, Partner Marketing Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of manager, partner marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for manager, partner marketing
- Develop and deliver multi-faceted marketing programs, including online marketing campaigns, webinars, and communications
- Own and manage “to partner” marketing programs with responsibility for building the program strategy, supporting and sharing partner training marketing initiatives globally, and scaling across regions
- Create strategic and measureable project plans, including goals, messaging, call to action, and distribution channels
- Constantly seek to improve upon communications to partners so that partners are aware of the full scope of training and certification programs that AWS has to offer
- Drive interlock and alignment with global Training and Certification Marketing, Partner Training, and APN marketing teams to ensure that partner training objectives are met
- Manage multiple priorities as an independent, self-starter with excellent time management within a rapidly evolving business
- Influence key relationships and gain preference for Hitachi Vantara with the alliance partners and in accordance with overall ecosystem marketing goals
- Develop and execute rolling 6-month marketing and demand generation plans for all assigned distribution partners
- Work closely with internal groups to ensure strategic assortment of key technologies, correct merchandising support, and training, the management of MDF dollars, management of bi-weekly program updates, forecasting, and driving quarterly Account Business Reviews
- Identifying the set of solution-related assets needed to support the product and portfolio strategy, , website copy, case studies, infographics, videos, product demos, presentations, white papers, data sheets
Qualifications for manager, partner marketing
- You are tech savvy and knowledgeable about using technology to build partnerships
- Influence and represent Partner marketing content requirements to Content Topic teams
- Excellent verbal and written communication skills, must have the ability to communicate with team members at all levels within the organization
- Strong knowledge of salesforce.com CRM, Marketo or other tools a plus
- Passionate about what you do and have experience in go-to-market and driving growth
- Comfortable and used to, a stand-alone role - collaborating with local and global teams
5
Manager, Partner Marketing Job Description
Job Description Example
Our growing company is looking for a manager, partner marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for manager, partner marketing
- Manage lead funnel by assessing lead quality through quantifiable program metrics/KPIs, engaging with sales team, guiding and accelerating lead movement thru the funnel, and drive sales SLA for leads and follow-up
- Manage and lead marketing activities for music service, voice and connected home partners
- Drive partner product launches, announcements, campaigns and initiatives
- Own messaging, positioning and marketing creative
- Influence partner product strategy, testing, research and content
- Support partner focused briefings, exploration, design, and events
- Surface product partnership opportunities and challenges
- Manage relationships and act as Account Manager of select external EST partners
- Maintain day-to-day operations with various internal departments including but not limited to Marketing, Social, Content Distribution, and Creative
- Assist Director with strategy and implementation of marketing efforts to support roster of 175+ TV seasons annually across all EST and DVD/Blu-ray releases across 7 channels
Qualifications for manager, partner marketing
- Creative thought process and ability to create and execute programs that are unique and make the Platform Solutions Business Unit of Western Digital stand out from our competitors
- Passion for driving sales in the technology segment
- Must be very comfortable with data analysis and able to use data to make decisions
- 4 years marketing experience with an ability to work on multiple projects simultaneously and lead cross-functional teams
- Prior experience managing and maintaining account budgets
- Ability to interface up to the Senior Vice President level is essential