Marketing Executive Job Description
Marketing Executive Duties & Responsibilities
To write an effective marketing executive job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing executive job description templates that you can modify and use.
Sample responsibilities for this position include:
Marketing Executive Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Executive
List any licenses or certifications required by the position: AHIP, CIM, PR, ADMA, BLS, IAB, PMP, SSL, IO, API
Education for Marketing Executive
Typically a job would require a certain level of education.
Employers hiring for the marketing executive job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Communications, Education, Business/Administration, Management, Communication, Graduate, Advertising, Hospitality
Skills for Marketing Executive
Desired skills for marketing executive include:
Desired experience for marketing executive includes:
Marketing Executive Examples
Marketing Executive Job Description
- Build good working relationship with the UK
- Support the Marketing team in delivering the annual marketing plan through implementation of materials and activities
- Creative input into the design process, liaising with internal and external design team/suppliers to ensure the production of high quality, differentiated and brand compliant marketing material
- The ability to multi-task under pressure
- The ability to work & interact effectively with staff across all levels & all functions
- Taking the lead on our marketing activities, scaling our current efforts and establishing more marketing activities throughout the industry that will be supporting and driving current and new sales strategies
- Create a marketing and PR plan and calculating a budget to work within
- Trade Shows and event planning
- Supporting HOS with the management of the sales team in the States
- Supporting HOS communicating with the distributor reps
- Must be able to demonstrate an ability to work independently and effectively in teams
- Excellent English and Putonghua – written and spoken
- Tertiary education with minimum 2 years of marketing experience
- Strong experience in marketing and brand management campaigns
- Knowledge of products, digital media and local retail dynamics
- Good command of spoken and written English & Chinese
Marketing Executive Job Description
- Effective reporting and analysing skills
- Experience of marketing in a publishing or higher education department
- Proven expertise in delivering creative and effective campaigns
- Monitor and analyse marketing trends for the industry
- Developing comprehensive marketing plans and budgets
- Execute digital marketing campaigns
- Digital Marketing Metrics and analysis
- Commitment to standards of excellence with attention to detail
- A high self-motivation level, intuitiveness, energy and persistence
- Ability to manage multiple tasks, prioritize accordingly and work to tight deadlines
- Responsible for promoting event successes and key deliverables through internal FSO communication channels
- You will have excellent copywriting skills across multiple media and a superb command of UK English
- Marketing qualification preferred but not essential
- Experience of using email marketing and content management systems
- Ability to manage and influence multiple stakeholders
- Execute activity via a mix of marketing channels on a range of events in support of EMEA marketing managers, based in London
Marketing Executive Job Description
- Ownership of digital and social media output, helping the business develop its profile across these platforms
- Responsible for lead generation campaigns to generate a healthy pipeline for our sales team
- Develop creative ideas and concepts, in partnership with the marketing team and senior members of the business to deliver effective marketing communication material
- To be an ambassador of the brand, ensuring all marketing communications material is on brand and that any messages are consistent in language and tone
- To work closely with and support the marketing team with all aspects of the marketing plan, specifically looking at emerging technologies and methods of improving marketing communications to take our message and proposition to market
- Work closely with a roster of agencies internal resource across the mix, to ensure successful campaigns and projects are delivered on time and within budget
- Assists in and ensures branding standards and legal compliances are met and incorporated into all collaterals
- The right person for this Marketing Executive role will have experience working in a creative marketing team, planning and executing marketing campaigns that dramatically improve how we communicate with customers
- Your team will work as part of multidisciplinary and collaborative teams to deliver user modern marketing campaigns based on research and insight
- You’ll be adept at understanding and assessing customers’ or intermediary’s needs, behaviours and preferences and communicating in terms that reference these in the context of the proposition or product
- Data gather for post event marketing summary including, but not limited to
- Proven relevant marketing experience
- Strategic and analytical capabilities to develop a comprehensive market understanding and translate it to regional strategic plans
- Bachelor or Master of Marketing/ Communication/ PR/ Digital Marketing (Graduated from Oversea Universities is preferred)
- Working in hard pressure, ability to multitask
- Experience of Marketing planning and marketing budgets
Marketing Executive Job Description
- Reporting – Google Analytics
- Ensuring that all campaigns are compliant with all relevant legislation, guidelines, policies and corporate governance
- To implement marketing operational activity as identified by the Market Development Director
- To manage the marketing tools and collateral to support sales team
- To supervise activity of supplier/agencies (design, web, video, ) on projects
- To provide the flexibility needed in a small marketing team supporting a growing business
- Working with the Events Director to execute the brand’s marketing strategy across multiple channels
- Researching content, sourcing images and copywriting
- Email campaign marketing
- Management of the ISO 20121 system
- Proven experience of writing content for a range of different business audiences
- Marketing degree or professional qualification preferred
- Diploma or Degree of any discipline
- Previous experience in a marketing role within a professional and driven environment - 1 years' experience minimum
- Event Marketing background desirable
- Degree in Marketing related discipline
Marketing Executive Job Description
- Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations
- Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and videos
- Liaising with designers and printers
- Website Management (Drupal CMS)
- Email Marketing – Dotmailer
- Planning and execution of Product ATL strategy, Proprietary and Co-brand
- Building and executing on the tactical marketing plan
- Planning and execution of promotion activities 360 campaigns
- Managing relationship with Media Agency
- Analysing and continuously optimize in terms of acquisition results and cost efficiency
- Meticulous and ability to multi-task in a fast paced retail environment
- Have worked in a similar role in another large corporate
- Have demonstrable experience of delivering wide ranging change in challenging environments
- Have a degree or higher qualifications in Marketing, Design or a related field and some years of experience
- A leader and a team player, a collaborator, a big thinker, detailed, an analytical problem solver, articulate, rigorous, confident, resilient, proactive and energetic, professional, optimistic, empathetic, delivery-focused, playful
- Communication - Ability to effectively communicate using a range of verbal and written communication skills