Marketing Professional Job Description
Marketing Professional Duties & Responsibilities
To write an effective marketing professional job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing professional job description templates that you can modify and use.
Sample responsibilities for this position include:
Marketing Professional Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Professional
List any licenses or certifications required by the position: PMP, NYSC
Education for Marketing Professional
Typically a job would require a certain level of education.
Employers hiring for the marketing professional job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Communications, Business, Education, MBA, Advertising, Technical, Business/Administration, Journalism, Graduate
Skills for Marketing Professional
Desired skills for marketing professional include:
Desired experience for marketing professional includes:
Marketing Professional Examples
Marketing Professional Job Description
- Manage department-wide budget and vendors in partnership with finance for all branding related items
- Create or assist with the creation of sales tools, market forecasting reports, email campaigns, brochures and other marketing collateral
- Prepare for conferences and meetings
- Track expenses and budgets
- Keep various documents (such as competition guides and sales tools) updated as needed to assure correct information is available for our customers
- Attend and plan events for national and local conventions as needed
- Build content and oversee production of content assets including website landing pages, emails, case studies, infographics, newsletter, blogs, eBooks, videos, webinars
- Have a brand publisher mindset - to create content for our audience
- Develop and maintain key relationships
- Consult and perform ad-hoc, data-driven analysis for insights to support brand and geography teams
- Ability to understand and profile target buyers– their needs, wants, beliefs, how and when they learn about software and how it can solve their business problems
- Technical skills able to converse with offering managers and architects and translate architecture into marketing message and story, ability to deliver technical content like product demos
- Must be able to pass criminal background screen
- Solid decision making capabilities coupled with the ability to analyze situations and provide recommendations
- Interact with clients to understand business challenges and recommend analytic, data infused solutions
- Develop customer segmentation recommendations using clustering and other advanced data analysis
Marketing Professional Job Description
- Design experiments, test hypotheses, and develop models using advanced statistical and predictive modeling techniques
- You will create a sustainable digital marketing plans
- You will create brand awareness, thought leadership, demand generation, and media plans utilizing the digital platforms and tools in use
- You will ensure that the campaign/project is planned correctly, and executed perfectly with our vendors and internal resources
- You will be responsible for providing an end to end digital campaigns and processes
- You will be working in a multi-cultural and dynamic environment
- You will have the opportunity to work in a divers multinational environment for the global market leader in its field
- Drive problem-solving and voice-of-customer initiatives to ensure strong positioning and product line growth
- Identify opportunities to enhance existing products and marketing programs
- Regional Sales Operations support Division Sales organization by providing key information from region to central in order to align sales and marketing strategies, support regional training activities, monitor customer and competitor intelligence, and drive pipeline planning and analysis within own region to assure an efficient and effective global Sales team
- Minimum of 5 years' experience in a marketing role
- Ensure regional sales teams have more time to strengthen customer focus
- Customers Representatives (utilities/IPP/Industrial, ), Consultants, Business Partners, market opinion Leaders, general and specialized press/media, external marketing companies, research institutes
- Conduct market, competitor and customer analyses for strategy development and tactical sales support, using external and internal information sources and summarize them for a full reginal market picture and support Sales Operations functions in Central Sales Operations and other Sales regions in building a global market picture
- Gather information from competitors in region, validate and forward to other intelligence functions in Central Sales Operations and regions
- Provide input to Sales Management on an appropriate Sales strategy including strategic marketing direction, go-to-market strategies, channel and industry segment strategies
Marketing Professional Job Description
- Support execution of external marketing and communication strategy including definition and agreement on key messaging and channels, preparation/adaptation of standard presentations, brochures, articles, ads and papers, preparation and participation in regional trade shows, industry events, customer days
- Support roll out of agreed training plan for the region and support execution of trainings
- Provide knowledge and expertise in use of CRM and other Sales tools
- Support Market Development and project identification/development as requested by Sales
- Support local Sales with required information, presentations, analyses and knowledge as requested
- Support pre-qualification process and documentation
- Support Sales Operations and Sales Management as requested
- Collate (on a monthly basis) market pictures, project pipeline and order forecast lists and support load planning in BUs
- Trends and market prices relevant for the Division portfolio and feedback to otherSales Operations functions in region and Central Sales Operations.Systematically analyze and track with early identification of market, customer region.Organize and collect customer feedback (NPS) and win/loss analysis
- Provide regional requirements for product development inputs and target pricing
- Research customer needs, industry trends and competitor strategies
- Work directly with marketing line team and Executive team in support of WCE General Manager Reporting Cadence and Deep Dives
- Oversee all marketing operations functions from processes to reporting
- Support WCE Marketing CMO and Marketing Line team through Spring and Fall Planning
- Support WCE Marketing CMO on driving strategy across the WW marketing organization
- Monthly Headcount Reconciliation and reporting
Marketing Professional Job Description
- Helps HOK develop and manage new technology in marketing and its use for the firm’s advantage
- Supervises active upkeep and use of marketing databases, including projects, resumes, holiday card lists, consultant list
- Cooperate with Sr
- Analyze consumer research, customer research, channel trends, current market conditions and competitor information to unlock new insights that will drive competitive advantage
- Assess and develop high quality Marketing activities
- Team up with other functions to facilitate channel / customer specific shopper marketing activities in line with National plans
- Manage all aspects of print and digital production
- Team up with Category, Finance and Sales Organizations to analyze product specific activities and promotions and recommend feasibility to Sr
- Team up with Category and Supply team and sales organization and category management to manage SKU level forecasting methodologies and drive forecast accuracy
- Analyze the productivity of the marketing plans and projects, and recommend optimizations
- Blend of business ownership, marketing & operations acumen, leadership, agility, and communication skills
- Ability to work across and drive teaming across all levels of the organization
- Demonstrated Microsoft Excel and PowerPoint skills required
- Serve as the key communications consultant to client
- Develop and implement communication plans based on needs of the client and the business units objectives
- Strong project management knowledge Internal and External
Marketing Professional Job Description
- MROI (marketing return on investment), RCQ and key performance metrics
- Translates the midterm product roadmap into concrete product specifications for implementation by the sales organization and the category management organization in the different sales channels
- Work closely with Sales to execute effective promotional programs
- Establish effective working relationships and ability to influence cross-functional stakeholders and external agencies and partners
- Liaise with advertising and media agency in the development of advertising assets
- Capable of engaging and influencing stakeholders
- Develop and coordinate means to seek regular input from Sr
- Provides integrated marketing analytical solutions across customers, Govt
- Promotional activities as per branding guidelines – corporate videos, corporate presentations, newsletter, website, collaterals, product brochure
- Compiling reports – post event reports, market updates, policy updates,competitors profile
- 2+ years of experience with business planning (strategic/operational)
- Bachelor's degree or 4 years of work-related experience
- 2-5 years' experience in communications, marketing or advertising
- Account management experience at an advertising agency or in-house communications team
- Proven ability to build, develop and maintain strong client relationships
- Proven, successful presentation skills