Senior Mgr Marketing Job Description
Senior mgr marketing
provides user and technical support on marketing technology platforms like Adobe Campaign, Salesforce Marketing Cloud and Adobe Experience Platform.
Senior Mgr Marketing Duties & Responsibilities
To write an effective senior mgr marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included senior mgr marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Manage a team of marketing professionals (centrally and in the regions) and the associated marketing budget, towards delivering the expected business impact and the highest ROI of marketing activities
To manage the execution of the marketing communications plan, working with the product lines on the launch of key products to ensure that marketing initiatives are aligned, on the production of sales enablement tools and training and on the successful roll-out of lead generation and sales campaigns
To brief and manage external agencies involved in producing all required marketing communications material ensuring that material is delivered to pre-defined specifications and providing final sign off for all marketing communications deliverables
Support integrated Acquisition and Engagement Marketing strategies to promote a compelling lifecycle marketing strategy
Partner closely with the Marketing Operations team to develop personalized, relevant and timely marketing strategies to increase customer retention and frequency metrics
Designs, implement annual marketing plans including strategy definition, sales forecast for each product, expenses allocation between products, required sales promotion programs, pricing strategies, distribution channel strategies and marketing material needed to accomplish the goals
Facilitate strategy development and action planning discussions with senior Marketing, Development and other functional business leaders
Build strategic relationships and collaborate directly with Product Marketing and Development leaders to create and take action against Player Journey initiatives
Bachelor degree in Marketing, Business or related field of study, preferred
To plan, develop and implement the annual SITAONAIR Marketing plan to drive delivery of SITAONAIR's strategy & Business objectives
Senior Mgr Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Senior Mgr Marketing
List any licenses or certifications required by the position: CPR, ISACA, IAPP
Education for Senior Mgr Marketing
Typically a job would require a certain level of education.
Employers hiring for the senior mgr marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, MBA, Management, Education, Economics, Graduate, Communications, Business, Statistics, Mathematics
Skills for Senior Mgr Marketing
Desired skills for senior mgr marketing include:
Support business models
Cloud computing
Microsoft technology
Ecommerce systems and related technical applications and infrastructures
Marketing technology
Unified Communications desired
Service policies and procedures and excellent communication
Marketing
Cloud and Hosted voices technologies
Company functions
Desired experience for senior mgr marketing includes:
Strong interpersonal skills, ability to develop relationships and communicate with all levels of the organization
Professionally driven by an insatiable intellectual curiosity with a strong bias for action
Ability to understand complex topics quickly and translate ideas into compelling content
Expert level experience in PowerPoint required
Lead the development of consistent, scalable and repeatable approaches to brand strategy and its core elements
Lead implementation of EA’s Brand Strategy Model
Senior Mgr Marketing Examples
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Senior Mgr Marketing Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of senior mgr marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for senior mgr marketing
- Spend 50% of the time in the field, working with Trade Marketing Managers and Sales team to interact with key customers (distributors, key pharmacy chains, independent pharmacies, HCP’s) to get insights and define the best strategies and initiatives that fit key stakeholders needs and ensure category growth
- Create and edit internal and customer facing content, including technical content and other artifacts as appropriate to feed into cross platform marketing and sales initiatives
- Partner with EA Brand team to ensure consistent and meaningful application of EA Brand choices within franchise brand strategies
- Partner with internal EA resources to build frameworks, tools training materials and dashboards that facilitate team adoption of strategy and capabilities
- Partner with manager and HR lead to build and execute CMO People Strategy that positions EA as the place where Marketers want to build their careers
- Work with Sales & Distribution channels to understand emerging customer needs and to develop requests for new products or product enhancements including feature adjustments, major account solutions, pricing changes
- Identifies, monitors and analyzes internal
- To drive content from Product Managers to produce all collateral, support material and sales information required for successful launch of new products, both internally and externally in order to produce effective sales material for the sales force
- To maximize SITAONAIR digital presence - including the SITAONAIR intranet/internet environment social medias – and to exploit the site statistics to understand if and when improvements in site structure and/or content become necessary to ensure on-going site effectiveness
- To identify and organise customer seminars, end user focus groups
Qualifications for senior mgr marketing
- Must have knowledge of the enterprise technology sales process and a history of strong sales and product marketing collaboration
- Must have a strong working knowledge of the current media agency buying model and have had significant exposure to the digital advertising arena
- Demonstrated understanding and experience leading brands and applying foundational marketing frameworks
- Experience leading / managing an operating business / marketing functional area and implementing strategic and capability initiatives at the operating level
- Effective listener- asks probing questions and can alter approach and perspective through influence
- Demonstrated ability to partner and communicate effectively across functions
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Senior Mgr Marketing Job Description
Job Description Example
Our growing company is looking for a senior mgr marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for senior mgr marketing
- Working across teams and geographies to develop global marketing programs for new and existing segments and products with robust and creative go-to-market strategies
- Collaborating with the Strategic marketing organization to develop highly effective commercialization strategies based on the robust development of market segmentation and Voice of Customer research
- Partner with Divisional R&D, product/ applications marketing, and commercial resources to ensure alignment and coordination in customer interactions, to maximize impact of project/ program and commercial activity
- Develop customer engagement strategies that reflect an understanding of customer needs and intent
- Effectively leverage our ESP, Responsys, to manage email and push notification campaigns
- Optimize engagement and conversion rates through the development of a continuous test and learn program
- Utilizes analytical and testing skills to help report on engagement performance and make data-driven decisions
- Help evaluate new innovative opportunities, prioritize for testing, and help execute (including creative and landing page testing) to increase engagement
- Provide local insights and brand feedback from each market
- In line with global brand strategy, he/she tailors brand and execute brand strategies to local market needs, and define local priorities for a brand
Qualifications for senior mgr marketing
- 5 years customer/partner/MS ecosystem experience
- Ability to confidently interact with executives and other senior levels of the organization in order to influence, persuade, gain support, input and approvals
- Comfortable with the ambiguity that can accompany a position in a dynamic organization
- Experience with streamlining processes to ensure operational excellence, innovative ideation, productivity, and effectiveness across functional teams
- Demonstrated ability to understand and discuss technical concepts, schedule tradeoffs and opportunistic new ideas with technical (web production & database) colleagues is a plus
- Worked in a complex B2B2C market context, as part of an international/multi-cultural and fast moving environment, ideally in Telecomms & IT &/ or The Air transport or related industries
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Senior Mgr Marketing Job Description
Job Description Example
Our growing company is looking to fill the role of senior mgr marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for senior mgr marketing
- Develop content for HCP communication (Digital campaigns, Leave Behinds, Detail Aids, ) to Sales Managers
- Forecast revenue and Opex of assigned brands
- Cross-functional brand leadership – across Field Force, Account management, medical, legal, regulatory, Health and value, supply
- P&L accountability per market per product (COGS management, A&P allocation)
- Definition of Segmentation / Targeting
- Work closely with the four senior sales managers to ensure proper execution of brand plans
- Work with demand planning & Supply to ensure proper supply to individual markets
- Assesses product pricing
- Provides support to Regulatory to interact with Government roles
- Provides in field support to Sales Managers to achieve their targets
Qualifications for senior mgr marketing
- Minimum of 5 years work experience at a management level within IT/ATI in a commercial context
- Proven ability to contribute to the implementation a portfolio marketing strategy
- In-depth knowledge or work experience in at least SITAONAIR target market segments
- Ability to build relationships, and influence and motivate others
- Excellent experience in most areas or marketing communications competencies
- Solid experience in managing and building strong business relationships and influencing senior/executive management decisions
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Senior Mgr Marketing Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of senior mgr marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for senior mgr marketing
- Continuous follow up on competitors performance, activities, promotion, price
- Execute new product launches campaigns
- Organizes and executes customer engagement events
- Interaction with Opinion leaders and Key Stakeholders in the business (Distributors, Key Account Managers, ) to build relationship
- Establish and execute on a content strategy that delivers on top of funnel, lead gen, and post sales engagement goals
- Identify opportunities for improvements with customer data and innovations
- Maintain, distribute, and implement a content plan and editorial calendar across multiple releases
- Updates documentation as directed when the product changes
- Represents the voice of the customer in our communication strategy
- Monitors, maintains, and responds to external customer feedback and forum posts
Qualifications for senior mgr marketing
- 2+ years of hands-on experience with Email marketing automation software (Responsys or equivalent ESP)
- Self-starter with ability to seek out opportunities, create an action plan and see it through to fruition
- Knowledge and experience of Consumer Goods Industry/OTC/Pharmaceutical Industry
- Gulf & Levant Market knowledge is a Plus
- Proven track record as a key achiever including strong experience in execution and implementation of marketing strategies
- Seizes accountability
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Senior Mgr Marketing Job Description
Job Description Example
Our innovative and growing company is looking for a senior mgr marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for senior mgr marketing
- Participating in the annual new product forecasting process in collaboration with the business unit and regional commercial teams
- Participating in the Competitive Intelligence committee to collect & create messaging
- Liaising with Global Market Development on activities and KOL
- Measuring team success through daily management of key metrics/KPIs which may include lead generated
- Regularly interacting with executive level management regarding challenging matters of major importance to the company
- Lead Early Access Programs and other scientific collaborations with our key customers globally , whilst closely collaborating with R&D and product management and global market development, with regional organizations of sales, support and market development
- Identify and establish collaborations that deliver measureable value, both to the customer and the Company
- Develop white papers and other technical materials to convey the value of the company’s end-to-end solutions in selected areas, most notably structural biology
- Coordinate and facilitate scientific presence at major global events and organize forums that connect scientific leaders and subject matter experts to engage in productive and focused dialog
- Leverage and drive connections across multiple business units and divisions in the Company, to create more compelling and differentiated workflow solutions for customers
Qualifications for senior mgr marketing
- Holds people accountable
- Support other functions
- Marketing , Customer and Competitor Insight
- Action / Execution oriented
- Data analysis, interpretation and communications
- Performance and Program Metrics