SEO Specialist Job Description
SEO Specialist Duties & Responsibilities
To write an effective SEO specialist job description, begin by listing detailed duties, responsibilities and expectations. We have included SEO specialist job description templates that you can modify and use.
Sample responsibilities for this position include:
SEO Specialist Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for SEO Specialist
List any licenses or certifications required by the position: SEO
Education for SEO Specialist
Typically a job would require a certain level of education.
Employers hiring for the SEO specialist job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Communications, Computer Science, Advertising, Journalism, Technical, Education, Statistics, Associates
Skills for SEO Specialist
Desired skills for SEO specialist include:
Desired experience for SEO specialist includes:
SEO Specialist Examples
SEO Specialist Job Description
- Work with cross-functional teams such as Analytics, Engineering, Social, PR, Site Marketing, Merchandising, and Community to help develop and execute ongoing fresh content on the site
- Work with PR, Social and Community to establish new blogger relationship opportunities
- Assist in publisher recruitment for affiliate marketing program and strengthen publisher relationships
- Serve as liaison across Acquisition channels, including but not limited to Affiliate, Facebook, Display, and Remarketing
- Support the SEO Content Manager
- Assist in managing all efforts related to the production of A++ detail page content and product videos
- Understand the landscape of content options available from product manufacturers, syndicators and custom authoring
- Support company needs for SEO copywriting
- Learn company CMS platforms
- Perform Quality Assurance/User Acceptance Testing
- 2+ years of online marketing experience and familiarity with the acquisition channel
- Knowledge of search engine algorithms, SEO concepts, ranking strategies, and SEO tools and vendors such as BrightEdge, Bloomreach, aHrefs, Screaming Frog, and Moz
- Experience with technical site audits
- Experience in optimizing mid-sized ecommerce websites
- A “can-do, go-getter, team-player” attitude
- Experience with copywriting or an interest in content writing with strong written communication skills
SEO Specialist Job Description
- Perform Quality Assurance/User Acceptance Testing when needed
- Communicate with IT to drive on-page and technical SEO changes
- Collaborate with different teams and to help drive SEO
- Clearly communicate identified areas of opportunity to SEO Manager
- Manage SEO agency with the goal of maximizing revenue, driving qualified visitors through non-brand natural search traffic, and testing CRO strategies to improve landing page performance, while keeping customer acquisition in mind
- Develop meaningful insights, project recaps, and analyses that drive website strategy and decision making
- Work with in-house front-end development team to optimize various elements of the website inclusive of product and category pages, navigation, page speed, site errors, crawlability, structured data markup, and internal link structure
- Partner with web development team to have landing pages and content created and/or optimized to support SEO efforts
- Support international expansion through management of language and regional URLs, communication with the UK marketing team, and technical SEO enhancements
- Communicate and collaborate with the web merchandising, copy, social media, and marketing teams regularly to support promotions, new business lines, and product trends and ensure full campaign coverage
- Stay up to date with the latest trends and best practices in SEO
- Ability to manage many tasks concurrently and meet tight deadlines
- Ability to work independently and in a team environment and with multiple internal and external clients
- Solutions-oriented nature and willingness to overcome objections
- At least 2 to 4 years of experience in Search Engine Optimization (SEO)
- International SEO knowledge and experience a plus, but not required
SEO Specialist Job Description
- Monitor relevant industry keywords trends in relation to our current product assortment to ensure optimal launch timing for trend campaigns
- Compile and analyze all performance data and metrics
- Create weekly, monthly, and quarterly reports of all campaign performance
- Plan, manage, and execute SEO efforts to drive towards exceeding our key performance metrics and customer acquisition goals
- Work with global SEO counterparts on exchanging best practices and leveraging global platforms, tools, and processes
- Educate business stakeholders on SEO guidelines using data, trainings and ongoing communication
- Identify and lead projects to drive incremental SEO traffic and revenue growth
- Drive testing, reporting, optimization and forecasting on SEO performance to identify key levers and opportunities for improvement
- Manage day to day communication and work cross-functionally with other teams (ex
- Work with the other eCommerce channel marketing team members to work together towards exceeding total eCommerce top and bottom line targets
- Strong knowledge of SEO best practices (keyword research, optimization, link building)
- Experience with SEO tools like BrightEdge, Conductor Searchlight, Google Keyword Planner, Webmaster Tools, etc…)
- E-Commerce and SEO experience
- Working with account teams and clients to understand and document business, technical and reporting requirements, and to develop solutions to ensure success
- Helping global clients expand their knowledge and use of search engine optimization and drive internal client user adoption
- Providing guidance to the agency and client on the implementation and use of white hat SEO strategies
SEO Specialist Job Description
- Work with Google Analytics to ensure proper insights into SEO/PPC/SEM business are being measured and reported
- Manage tools that enhance SEO efforts through gathering UGC, consumer feedback, and driving conversion
- State-of-the-art gym and working facility
- Official running track which runs through the building past a volleyball court, baseball field, soccer pitch, tennis courts, and an outdoor basketball court
- Product discounts for employees and their families
- Serve as a functional point of contact for customer and agent CS search feedback across the organization
- Work with stakeholders to implement search strategies and goals to drive high converting search traffic
- Help to identify and optimize marketing content to use for website and social media purposes such as videos, white papers, case studies and blog posts
- Interact closely with market stakeholders and product teams to ensure consistency
- Provide actionable recommendations and technical changes in order to improve traffic and revenue performance, and to increase the weight of SEO as a channel source
- Proficient in SEO tactics and approach in both On-site and Off-site Optimization (Agency or Client Side)
- Bachelor’s Degree in Marketing or eCommerce related field
- At least two years of experience with search engine optimization
- International SEO knowledge and experience a plus
- Knowledge of SEO, content, social and other inbound marketing channels
- Energetic, highly technical, and capable of driving for results under pressure and ambiguity
SEO Specialist Job Description
- Stay abreast of competitors sites and create strategies to further develop our page ranks
- Use third-party tools to identify areas we need to improve
- Create plans for strategically attacking categories we care about as a brand
- Pay incredibly close attention to all changes Google makes, and make strategy adjustment recommendations on based on them
- Appropriately classify potential site or page errors that are costing us with Google
- Work with the tech team to identify and implement any necessary backend change
- Periodically review our site and ensure it's marked up properly
- Understand our editorial mission every bit as deeply as everyone else on the team
- Work with the search engine marketing team towards achieving benchmarks and targets
- Research keywords for shopping categories, brands, products and relevant content
- Ability to manage multiple projects simultaneously and to keep abreast of innovative SEO trends and technologies
- Knowledge of Google Penguin and Panda
- Understanding of the search engines and SEO best practice
- BA/BS in Marketing, Business, or similar field
- Minimum 3 years of SEO experience, preferably with a retail-based e-commerce company
- Agency experience will be considered as well