Services Marketing Manager Job Description
Services marketing manager
provides market intelligence on markets, customers, industry trend etc to marketing and support the development of growth strategy.
Services Marketing Manager Duties & Responsibilities
To write an effective services marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included services marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Evaluating the success and flaws in the existing marketing automation practices used by the Education Services Marketing Team
Business needs and marketing automation/demand generation capabilities alignment
Determining nurture flows that will best drive revenue
Overseeing the current operations (processes, systems, database usage, ) to ensure leads continue to flow to the field organizations
Developing a roadmap to attain the defined future state
Executing the roadmap
Managing overall ongoing operations and improvements
Work with the Americas Campaign Execution teams and Americas Marketing Managers as process/systems expert and effectively communicate with them on understanding current processes come up with solutions to the evolving needs of marketing campaigns
Conducting training sessions with Global Marketing Services teams and other stakeholders on marketing processes guidelines
Work with cross functional teams to drive resolutions of marketing platform issues and on systems enhancements
Services Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Services Marketing Manager
List any licenses or certifications required by the position: CPM, PMI, SAS, ION, CAPM, CFIA
Education for Services Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the services marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Web Design, MBA, Education, Communications, Business/Administration, Graphic Design, Digital Communications, User Experience Design
Skills for Services Marketing Manager
Desired skills for services marketing manager include:
Practices
Data systems
Determine how Hitachi IoT fit in these markets and champion go-to-market plans to enable revenue growth and market share gains
Field of specialization to the successful completion of complex assignments
Financial services
Marketing principles
State-of-the-art mobility concepts and services
Target markets
Ability to instantaneously absorb and create the new
Account Based Marketing strategy and execution principles in support of targeted prospect engagement
Desired experience for services marketing manager includes:
Experience working with and influencing detailed, analytical marketing operations systems, database, and process teams
Excellent organizational skills (project and time management)
Ability to effectively work and communication effectively with a variety of organizations, management levels, cultures, and personalities
Bachelor’s degree in Marketing, Communications, Business or equivalent
Deep Business Knowledge - Understand the business processes
Digital Platform/IT Marketing experience (5 years min)
Services Marketing Manager Examples
1
Services Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of services marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for services marketing manager
- An excellent understanding of standard business practices related to Sales Operations processes and systems (sales cycle, CRM applications, lead generation, reporting, forecasting, territory management, compensation planning and sales quotas)
- Oversee extensive use of Adstream system
- Manage CS Intern as point of contact for local teams and Burbank Adstream team and local Adstream office on all Adstream issues
- Work with marketing and design teams to create concise, compelling sales materials (presentations, case studies)
- Partner with AVP, Marketing to roadmap the development of enhanced ecommerce solutions that further enable growth
- Drive awareness and consumer participation in Corrections’ ecommerce programs
- Project manage migration of ecommerce solution onto future platforms
- Manager critical internal relationships to enable innovation, including IT and Operations
- Partner with Insights & Analytics to collect and analyze user experience data to inform site enhancements, review program performance and make adjustments to enable growth
- Oversee SEO, advertising and program awareness activities
Qualifications for services marketing manager
- Project Management - expert in IT project delivery management in a Marketing environment
- Ability to review and provide feedback to agency for strategy and content related to innovation and scale programs
- People/Organization Management and development experience including change management / training
- Expertise in Digital measurement and financial analysis
- Expertise in communications planning and significant iMedia experience
- Strategic Vendor Management skills / Commercial Negotiation experience
2
Services Marketing Manager Job Description
Job Description Example
Our company is looking to fill the role of services marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for services marketing manager
- Collaborate proactively and constructively with external customers to ensure understanding of the business priorities and business objectives, timelines, stakeholder needs/preferences, program requirements and flawless design of targeted communications
- Provide excellent customer service (internal, external)-taking the "extra step" needed to ensure business success
- Promote continual improvement, excellence and accountability by identifying areas in need of process or product improvement and proposing, developing and monitoring policies, procedures and innovative solutions
- Ensure effective management of creative/content
- Implement, document, enforce processes, and tools that will maintain integrity and accuracy of sales data in Salesforce.com and integrate with business intelligence software and other sales tools
- Support sales compensation processes including modeling, quota setting, plan issuance, incentive programs and account / territory planning
- Proven effective people leadership skills, preferably in a sales or sales operations related role
- Salesforce.com and or CRM experience specific to analytics, training, and adoption
- Strong competency with Excel, business models, pivot tables, charts and graphs
- Ability to synthesize information into actionable insights and contribution to both creating and executing business strategies
Qualifications for services marketing manager
- Experience using web analytics tools a plus
- Must be able to work on Americas PST time zone as that is the location of key stakeholders
- 7 – 10 years background with sales, marketing, field marketing and or marketing programs
- Knowledge of virtualization and/or cloud computing solutions a plus
- Ability to influence across a diverse organizations
- MBA or related experience desirable
3
Services Marketing Manager Job Description
Job Description Example
Our company is looking to fill the role of services marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for services marketing manager
- Provide planning, guidance, execution support of regional campaigns and tactics inclusive of branding and messaging
- Support specialty sales teams through creation and execution of tactics and lead generation
- Manage relations with various teams including Studio M, Marketing and Communications, Tradeshow Execution, Lit Center
- Manage trade show planning process for regional shows
- In collaboration with respective teams throughout the Commercial organization, develop robust lead generation activities to identify qualified opportunities
- Manage and develop the Marketing Services team to deliver focused campaigns and tactics to the Commercial organization
- Build and manage market and competitive intelligence resource library, to become an expert on our clients, the market and our competition
- Lead the development of marketing strategies and plans of the DaaS (Device as a Service) and Core Services priorities in close collaboration with business leadership and regional marketing leaders
- Deliver brand awareness and demand gen programs that advance services leadership end deliver superior ROI
- Be part of the global services staff representing marketing and collaborating across specific initiatives
Qualifications for services marketing manager
- Knowledge of current educational assessment market for K-12 schools
- Background in adult learning/education and/or consulting services extremely desirable
- Bachelor degree in Business, Marketing or related field or equivalent experience
- Native Vietnamese speaker preferred
- Role to be based in Singapore
- Experience in managing content product strategy, including product development, creating sales collateral, preferred
4
Services Marketing Manager Job Description
Job Description Example
Our company is looking to fill the role of services marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for services marketing manager
- Responsible for execution of all traditional marketing (direct mail, media, ) in partnership with HQ Media, Marcom, Small Market Business (SMB) Marketing and Mid-Market Marketing
- Delivery of IT solutions for global digital campaigns (Fanta, Sprite)
- Leading projects & teams
- Work closely with key internal stakeholders - sales teams, global and local marketing, solutions marketing, and technical experts to develop a regional services marketing plan with a clear understanding of the product and solution portfolio, market, trends, competition and services portfolio
- Understand market share, competitor’s marketing and sales program activities
- Develop services positioning and messaging for sales programs
- Build and execute annual editorial calendar, including integration of service messages to launches that support overall positioning and messaging
- Upload and maintain content on global content platform
- Track content performance indicators to continuously improve the quality and relevance of content in local market
- Work via Marcom team with local agencies for final creative and production on the structured country marketing plans
Qualifications for services marketing manager
- This staff member should be self-motivated and able to work effectively with little supervision
- Enjoy managing multiple assignments on differing timelines
- Prefer Experience with Lotus Notes Business Proposal System (BDS)
- Proven experience in digital marketing or e-commerce
- Demonstrated skills in alignment with the sales organization in the development and execution of marketing campaigns and tactics
- Demonstrated skills in alignment within a matrixed organization
5
Services Marketing Manager Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of services marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for services marketing manager
- Execute on content day to day for ongoing digital publishing, social media, blogs and sales engagement activities
- Be single point of contact with Global Marketing, represent ASEAN region and proactively engage Marketing Leader of ASEAN region
- Tightly integrated with Sales team to design and execute customer experience for a services journey
- Own marketing programs from end to end - manage targeting and segmentation, success criteria, messaging, content and design, planning, and execution reporting on results and big picture trends
- Day to day product marketing planning to sales enablement of the comprehensive services product portfolio to facilitate awareness of the product attributes
- Execution of product marketing campaigns, programs, and market research initiatives
- Conduct market research and competitive analysis to support market positioning and to identify potential products gap
- Manage, develop, train and coach a team of Marketing producers, including conducting regular team and individual meetings and performance evaluations
- Gatekeeper of project management system
- Provide strategic marketing leadership, working closely with Product Management and other business stakeholders, and with our marketing team around the globe
Qualifications for services marketing manager
- Must be proficient in Adobe Creative Suite Microsoft Office including PowerPoint
- 5+ years marketing and/or selling leadership experience in a technical environment
- Professional experience in commercial environment with broad knowledge of research applications and workflows
- Demonstrates strong leadership qualities, including people management and decision-making skills
- Proven ability to mentor, coach, lead, and motivate all levels
- Excels in collaborative environment to meet strategic objectives and possesses ability to work independently and cross functionally