Specialist, Marketing Job Description
Specialist, marketing
provides deep expertise within their category area, with an intimate knowledge of the supply market, key dynamics and latest thinking within the field.
Specialist, Marketing Duties & Responsibilities
To write an effective specialist, marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included specialist, marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Supporting pursuit teams and Marketing Managers by writing, editing and proofreading documents including event invitations, capabilities overviews, PowerPoint presentations, award nomination applications, thought leadership pieces, and others as needed
Contribute to the development and management of the Capital Digestive Care digital media strategy
Drive consumer engagement through the management of Capital Digestive Care social media sites and the development of social media strategy
Maintain current content on Capital Digestive Care website
Maintain a positive image online for Capital Digestive Care and its physicians by monitoring and managing profiles across third-party websites
Manage the Capital Digestive Care public relations program and identify/drive media coverage opportunities for Capital Digestive Care and its physicians
Engage in outreach activities with local patient and physician communities, employers, affiliated health organizations and other relevant audiences
Assist in the planning and execution of special events
Support Capital Digestive Care customer service initiatives
Support marketing initiatives for Capital Digestive Care medical practices
Specialist, Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Specialist, Marketing
List any licenses or certifications required by the position: SFDC, PMP, II, ADMIN, VOC, RT, AOR, BASIC, PMO, ABM
Education for Specialist, Marketing
Typically a job would require a certain level of education.
Employers hiring for the specialist, marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Associate Degree in Marketing, Communications, Business, Education, Journalism, Advertising, Communication, Management, Business/Administration, Public Relations
Skills for Specialist, Marketing
Desired skills for specialist, marketing include:
Excel
PowerPoint
Key dynamics and latest thinking within the field
Supply market
HTML
Local architectural design and construction industry
Outlook
Principles
Digital/print production
Adobe Reader
Desired experience for specialist, marketing includes:
Self-starter, entrepreneurial, comfortable with remote leadership
Monitor and manage communications resulting from marketing activities
Have a bachelor’s degree in a related field, such as, marketing, communications, business or English
Be an excellent communicator with strong writing skills
Have experiece with social media
Be available, on occasion, to work outside of normal business hours
Specialist, Marketing Examples
1
Specialist, Marketing Job Description
Job Description Example
Our company is hiring for a specialist, marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for specialist, marketing
- Own several work streams of campaign and see them from inception to review to execution
- Own internal internet portal enhancements project
- Create work stream of internal cross functional colleagues to identify enhancements to the portal
- Develop plan to incorporate the changes in partnership with agency and internal IT
- Execute the changes
- Provide financial oversight for team
- Provide oversight for multimillion dollar global marketing budget
- Work with team, internal finance, and agency partners to ensure team projects are on budget
- Identify any issues early and work to find resolutions
- The execution of Direct Mail related to regulatory communications to customers
Qualifications for specialist, marketing
- Understanding of profiling and demographics
- Ability to multi-task and manage to priorities
- Able to present complex concepts clearly, both verbally and in writing
- Reviewing proofs of creative and coordinating resources when executing projects
- Ongoing effective communication with senior business and marketing stakeholders
- Managing runways and escalating issues as appropriate
2
Specialist, Marketing Job Description
Job Description Example
Our company is looking for a specialist, marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for specialist, marketing
- Maintenance of content updating on websites and directories
- Social Media posts & daily checks
- Coordinate with vendors, invoice payment and tracking in support of Marketing Specialist
- Updates to flyers and creation of eblasts
- Promotional item & image research and ordering
- Communication with Legal department for trademarks and domain statuses
- Support for sales meetings including preparation of presentation content
- Maintains prospect database including assistance with targeting, scheduling & follow-up
- Supports the senior marketing specialists across all elements of the marketing mix, internal communications and educational materials, marketing collateral, thought-leadership, digital marketing activities, industry events and organised events, media relations, paid media placements, direct mailings, campaigns and award submissions
- Interacts with our corporate marketing colleagues (over 50 globally) to execute marketing plans which includes working with marketing specialists from digital marketing, public relations, events management working with external agencies
Qualifications for specialist, marketing
- Minimum of 3 years experience in a similiar marketing role
- Able to adapt to the environment and customer, communicating face to face, via phone and onlineAn interest in marketing and events within clinical and education marketsPassion for learningWarm, engaging and tenacious personalityOffice based with occasional travel, some overnight requiredOn occasion evening or weekend work required.This role would be ideal for someone looking for their second move within a marketing role
- BA / BS / MBA degree in marketing or related field
- A minimum of 3 years’ professional experience in marketing field with proven ability to deliver outstanding marketing achievements
- A proven track record of delivering effective communications through a variety of channels (such as social media, events, mobile and viral)
- ROI-driven, detail-oriented, organized, action-minded
3
Specialist, Marketing Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of specialist, marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for specialist, marketing
- Ability to communicate, coordinate, and collaborate with other marketing functions
- Benchmark competitors to ensure we stay current with developing strategies and best practices
- Demonstrates flexibility in job responsibilities to help out with operational needs and support accountability of department
- Helping coordinate marketing activities related to the New York region around events, PR and other activities
- Writing and posting intranet updates for the office and region on the Firm’s website
- Assisting with PR efforts
- Managing data in the firm’s CRM working with Industry Practice Leaders and the Business Development team to identify and manage target lists and key contacts
- Managing and implementing research capabilities when needed
- Managing and attending locally-sponsored events including coordination of event advertisement and collateral
- Managing calendar of local events
Qualifications for specialist, marketing
- Excellent knowledge of Heroes is a must
- 3-5 years of relevant marketing experience, in business-to-business financial marketing such as asset servicing and asset management (other B2B industries considered consultant firms, technology firms but preference is to get experience as close to our industry/client types as possible)
- Good knowledge of marketing mix communications, events, digital, direct mail, thought-leadership
- At least 3 years experience in marketing or related field
- Prefer experience and/or knowledge of media solutions, sales, proven social media skills, social media metrics, marketing campaign development, event marketing, consumer events, ability to apply market research, ability to take current cultural trends and apply them to strategic market development
- Prior experience with event planning beneficial
4
Specialist, Marketing Job Description
Job Description Example
Our growing company is looking to fill the role of specialist, marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for specialist, marketing
- Manage fulfillment end-user incentive programs such as Gift Cards for Gallons
- Drive the Cenex Total Protection Plan warranty program, raising visibility of the program through effective advertising and promotional marketing
- Execute strategies (and support related sales tactics) to add incremental Cenex volume within commercial heavy duty channels such as fleet, industrial, construction, mining and oil field
- Responsible for creating, organizing and maintaining product content that is utilized in various RHUSA eCommerce tools including webshops
- Work with the RHUSA Division Sales, IT, Pricing & eCommerce, and Marketing Teams, third party data providers, and product suppliers, to identify product content requirements, integrate data from internal and external sources, and help determine content maintenance solutions
- Scrub product data to ensure product attribute/content consistency and completeness and to optimize product searchability
- Perform training as needed for internal and external sales teams
- Generate and consolidate statistics on product breadth and depth for required Corporate reporting and dashboards
- Responsible for the implementation of customer-specific marketing initiatives
- Adjust marketing strategy and plans to meet changing markets and competitive conditions
Qualifications for specialist, marketing
- Entrepreneurial spirit and flexibility
- Baidu AdWords experience
- Strong interest in online advertising and a track record of delivering outstanding results
- Degree level education in a marketing discipline
- Strong communication skills for all levels of management, with an ability to present material in a way which is appropriate to the level of knowledge of the audience
- Management experience of marketing (and sales) preferably in a management systems, B to B and/or professional services environment
5
Specialist, Marketing Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of specialist, marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for specialist, marketing
- Supporting sales force on marketing issues
- Forecasting monthly sales in cooperation with Sales department
- Providing market development insights and competition research
- Purchasing promotional items
- Follow up on internal compliance system regarding Marketing activities
- Influence the annual co-op spend to support the business needs of the divisional by developing plans and strategies for the best use of the dealer co-op budget
- Manage dealer co-op levels and claim processing, ensuring invoices are processed in a timely manner
- Support the sales team with inquiries, providing monthly reports regarding dealer co-op spend
- Organize and facilitate multi-dealer group co-op media buys
- Work with third party agencies and companies to come up with strategies and better use of co-op funding
Qualifications for specialist, marketing
- Must be willing to work at the location in greater Miami, FL area
- Bachelor’s degree in Marketing, Communications, Sales, Business Administration or related field
- Retail and petroleum experience
- 5+ years experience in Distribution or manufacturing
- 5+ years in Graphic Design
- Demonstrated orientation to challenge the status quo, initiate change and suggest process improvements