VP Content Job Description
VP Content Duties & Responsibilities
To write an effective VP content job description, begin by listing detailed duties, responsibilities and expectations. We have included VP content job description templates that you can modify and use.
Sample responsibilities for this position include:
VP Content Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for VP Content
Typically a job would require a certain level of education.
Employers hiring for the VP content job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in MBA, Marketing, Communications, Journalism, Graduate, Business, Advertising, Computer Science, Technical, English
Skills for VP Content
Desired skills for VP content include:
Desired experience for VP content includes:
VP Content Examples
VP Content Job Description
- Oversee the strategic direction and operational development of digital platforms and content, including schedules, budgets, personnel assignments, vendor utilization and deliverables
- Surface and manage pedagogical issues across Services content, including for versioning, revisions, updates, and maintenance
- Determine and oversee product development and content plan for product implementation offerings around HMH product portfolio
- Develop offerings around new initiatives to drive revenue
- Manage and develop a motivated content team to support the strategic services content roadmap
- Collaborate with the leadership of the HMH Professional Services team to ensure service-specific protocols, business processes and tools are part of professional development, brand specific content development, and release requirements
- Collaborate with Math Solutions and ICLE staff to develop publishing goals, plans and processes, especially around content repurposing
- Ensure all product development adheres to HMH standards around market need, research base, quality, depth, integrity, customer respect, and brand alignment
- Work with sales, field and implementation staff to understand product needs, offerings and services
- Explore opportunities to partner with individuals, organizations, and providers to build out best-in-class professional development offerings, materials, tools and resources
- Advanced technical skills including Microsoft Excel and Power Point
- Minimum of a Master’s Degree in Education
- Senior level experience in an urban K-12 setting at the regional superintendent, assistant superintendent of curriculum or similar level
- District level experience leading professional development planning, content development and execution
- A vision and commitment to transforming teaching and learning through digital media
- Experience as an effective principal and classroom teacher
VP Content Job Description
- Leverage product development processes to ensure quick-to-market, user-driven results (eg - Agile, SAFe, etc)
- Transform existing content management and publishing platform to equip our worldwide business teams with the best sales tools possible
- Deliver to our customers around the world a website that is easy to use, modern, performant, reliable, and available on mobile devices desktops
- History of addressing legacy stack demands creating a new stack/solution
- Experience operating with multi-focus environment of keeping the business running, while simultaneously reinventing the core systems and retiring legacy systems and eliminating tech debt
- Hire, mentor developers who engineer systems that are performant, self-healing, can be monitored, and fault-tolerant from the ground up
- Manage approvals of across channels with the goal of enforcing consistent style and voice while also improving overall content quality
- Update and optimize online content to maximize engagement, conversions, and natural/organic search engine rankings
- Keep abreast of the latest content delivery and consumption trends and analyze competitive activity in the marketplace
- Formulate and implement best practices on how to deliver insights in engaging formats
- Demonstrated understanding of the changing role of digital media in the teaching and learning process
- Creative business
- Influencing change
- Balancing leadership and service
- On call 24x7 security support and potential crisis situations
- Proven ability to work independently in a leadership role within a larger multi-discipline team in an ever-changing and complex environment
VP Content Job Description
- Assume overall responsibility for the effectiveness of the new portal and oversee the content management by regularly reviewing publishing activities
- Regularly seek feedback from primary user groups to ensure relevance and impact
- Leverage proprietary and 3rd party analytics to evaluate user behavior and work with contributing teams to increase utility of their content
- Implement measurement, analytics and reporting methods to gauge success, providing key data and analysis of content performance to clients internal account and management staff
- With the support of the team, delivers creative briefs for all major campaigns
- Directs marketing communication storylines across largescale monthly campaigns and micro moments—from advertising to in-store to digital/mobile
- Builds 360 campaign activation plans in partnership with media and vehicle experts
- Lead and effectively develop a team of in-house and freelance content strategists, copy/content producers, and SEO experts
- Perform the role of editor in chief
- Work closely with the Public Relations, Retention and Acquisition Marketing teams to develop new initiatives and campaigns leveraging and amplifying content for maximum effect
- Minimum of 10 years experience, ideally bringing both marketing and content research experience
- Ability to build working relationships and function as an embedded resource within marketing teams
- Experience with content management systems (Fatwire, SharePoint, Brightcove)
- Basic Microsoft Office skills (Outlook, Excel)
- Available to work off-shift hours if necessary
- Experience speaking or managing content in European languages preferred
VP Content Job Description
- Develop and execute plans to inspire our customers and fans to generate content and use the content and narratives to achieve business goals
- Coach, retain and grow top talent within the Content Marketing team (writers, social specialists, production team)
- Develop and track content marketing key performance indicators, implement testing methodologies to measure and optimize content performance, and measure the performance of content on a monthly and quarterly basis
- Support and implement growth strategy for all Telemundo products with a strong focus on the EMEA and Asian regions
- Oversee the budget and set revenue targets for all Telemundo products
- Have detailed knowledge of developments and opportunities in the TV industry, that of competitors – be the expert on Telemundo and Spanish language TV Series content
- Identify key product trends, gaps in the market and new opportunities for this content
- Working closely with research team to identify key channel partners, potential channel slots/time periods to secure for this content
- Working closely with our marketing, research and product groups, create and build effective pitch and sales materials customized to the territory, platform and client
- Implement business development strategies to drive new revenues including participation in high-level deal negotiations, pitches to potential partners and drafting of business plans and analyses
- A collaborative decision-making style of management
- Balanced market, product and financial understanding
- At least 10 years of significant leadership within a publishing enterprise
- Must be able to travel 20% of the time with 50% being domestic air travel and/or 50% being driving between sites
- An independent thinker, self-starter and ideas-generator who is also a team player
- Ability to build credibility and strong working relationships with other internal executives across all levels of seniority and generate commitment to goals
VP Content Job Description
- Prepare quarterly reports/presentations to international Senior Management and Telemundo Content Group
- Represent the company within the industry including participation in company conventions, activities and events
- Work with local NBCU sales executives to develop potential volume/output deals
- Ensure key partners are prioritized and managed effectively to maintain and grow relationships and critical time periods/slots
- Coordinate new windowing models with Digital and Linear teams
- Liaise with the marketing team to ensure relevant, timely and effective marketing materials are reaching customers on a daily basis
- Work closely with the Telemundo management team in Miami to ensure all new opportunities and initiatives are explored
- Support Consumer Banking Group and Wealth Management COO office with internal and external marketing and communication materials including customer letters, reports, circulars, and other corporate literature required from the business
- Develop content and messages that resonate with internal and external audiences, based on a clear and strong understanding of business strategy and requirements
- Ensure high quality in all communications, adhering to corporate brand standards, legal and regulatory requirements
- Understanding of security vulnerabilities in common operating systems, web and applications, including knowledge of remediation procedures (using McAfee / Qualys etc)
- 10+ years of content experience at either an agency
- Preferably with more than 10 years of experience in a communication or journalism role
- Degree from a recognised university
- Positive attitude, strong news sense
- High ownership of results