Analyst, Digital Marketing Resume Samples

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K Crist

Karlee

Crist

2498 Nader Road

New York

+1 (555) 774 8196

2498 Nader Road

New York

Phone

p +1 (555) 774 8196

Experience Experience

Phoenix, AZ

Analyst, Digital Marketing

Phoenix, AZ

Russel-Tremblay

Phoenix, AZ

Analyst, Digital Marketing

Create key performance indicators and develop dashboards and visualizations to illustrate key metrics and explain trends against these KPI’s
Assist in developing analysis, test results and resulting recommendations to senior management
Assist with campaign optimisation between agency and campaign managers to improve overall media effectiveness
Assist in the management of paid digital media campaigns to drive subscriptions
Assist with all elements of campaign management, from campaign objectives and creative brief, to ad production and trafficking, to results and analysis
Manage MSE requests- volume and workflow, forecasting, and reporting
Improve the tools and methods used to collect and report on the performance of digital media

New York, NY

Senior Analyst, Digital Marketing

New York, NY

Pouros, Spinka and Schimmel

New York, NY

Senior Analyst, Digital Marketing

Work with manager and key business partners to create and implement seasonal strategies
Develop annual budget and 3YR business goals and investment strategies with internal team and broader eCommerce teams
Create Customer Metrics strategy and reporting
Ensure Search and Display Marketing initiatives are "on brand" with merchandising, promotional, and overall business strategy. Ensure optimal brand messaging is always being used
Develop and implement customer acquisition and multi-channel marketing strategies
Proactively work with team members, other marketing teams, merchandising, creative, finance, and other cross-functional groups
Monitor performance across programs and analyze results

present

Los Angeles, CA

Senior Analyst, Digital Marketing Analytics

Los Angeles, CA

Thiel-Luettgen

present

Los Angeles, CA

Senior Analyst, Digital Marketing Analytics

present

Present ideas and work to leadership: Create and share presentations with senior leadership, Chief Marketing Officer, Chief Digital Officer, leaders of other functions
Build excellent relationships with key partners: Work hand-in-hand with internal and external partners in media, creative, and content performance. Develop partnerships with key digital platforms - Facebook, Twitter, Google, programmatic and ad-tech players
Create rigorous Test and Learn agenda to drive continuous improvement: Execute A/B and multivariate tests to optimize performance. Stay well-informed of new research and analytical tools in the market
Analyze campaign performance and implement in-market optimizations: Apply data analysis techniques to identify trends and drivers, including utilizing Digital Attribution tools. Act on insights to drive toward campaign goals
Manage programmatic and direct media campaigns: Buy, measure, and optimize media in Online Video, Social, Mobile, Display programs
Identify trends in website traffic, eCRM, customer reviews/ratings, social sentiment and media performance for analysis
Create reports and present to client

Education Education

Bachelor’s Degree in Marketing

Oregon State University

Bachelor’s Degree in Marketing

Skills Skills

Strong analytical and communication skills, time management, and attention to detail
Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment
Ability to pay attention to details and be organized
Excellent written and verbal communication skills
Ability to work independently and in a team environment
Interpersonal skills and ability to interact and work with staff at all levels
Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access)
Passion to grow the digital business, ability to adapt to entrepreneurial culture
Willingness to take initiative and to follow through on projects
Familiarity with marketing tools such as google analytics is

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Senior Analyst, Digital Marketing Analytics Resume Examples & Samples

Hands on experience with multiple large data sets
Proficient in Excel, including use of macros and pivot tables
Experience with one or more of the following
Access
VBA
SAS
SPSS
Applied Statistics
PHP
Experience in Double Click, Atlas and Point Roll data a plus
Experience with Site Reporting Tools such as SiteCatalyst, WebTrends a plus
Strong analysis skills
Apply various quantitative methods to analyze and interpret information from multiple data sources

Analyst, Digital Marketing Analytics Resume Examples & Samples

Subject matter expertise in web analytics, media measurement, and database analytics; minimum 2 years hands-on experience with Omniture or Google Analytics
Ability to take large amounts of data and analysis and synthesize it into meaningful reporting (data mining)
Strong analytical skills with understanding of basic statistical techniques: hypothesis development, designing
BA or BS in Marketing, Statistics, Computer Science or other relevant high-tech related field
Digital publishing or mobile product experience
Knowledge of the application of basic statistical methods and familiarity with running analysis in a statistical platform
Passion for results oriented, data-driven decisions
Interest in news and digital media

Senior Analyst, Digital Marketing Analytics Resume Examples & Samples

Proficient SAS/SQL programming skills
Experience using an enterprise-level analytics platforms (for example: Adobe Analytics, Google Analytics, Searchmetrics, Marin Software, Google Adwords, etc...)
Strong analytical skills; ability to draw conclusions from data and take action accordingly

Senior Analyst Digital Marketing Resume Examples & Samples

Assist in developing strategies and executing key initiatives for DTC B2B site customer acquisition, conversion improvements, and CRM
Analyze customer usage data, performance data, and customer service data for site to continually optimize product offering, promotions, navigation and functionality/services/content
Work with internal and external partners to develop promotional plans and the creative assets necessary to support them
Creatively identify target audiences and devise promotions / campaigns that engage, inform and motivate
Identify opportunities for improved customer experience
Strong organizational and planning skills are a must as well as attention to detail
Bachelor’s degree with 2 to 4 years of experience required. MBA preferred
Exhibit in-depth understanding of Direct to Consumer online retailing and website management
Experience leading and managing SEO/SEM activities, email campaigns, and social media

Assistant Analyst, Digital Marketing Resume Examples & Samples

Ecommerce content testing and validation for the brand
Coordination of daily/weekly web marketing task and projects
Delivery of digital experience and functionality
Execution of analytical tagging and providing updates on performance metrics
Monitor and review websites looking for possible edits, corrections or enhancements
Highly motivated/self-starter with a sense of ownership, a willingness to learn, and a strong desire to improve processes!
Logical, organized, and problem solver mindset
Must perform well in high pressure situations and balance competing priorities
Previous experience or strong interest in E-Commerce and marketing a plus
Proficient in Excel, Adobe Creative Suite & Adobe Site Catalyst a plus

Analyst, Digital Marketing Resume Examples & Samples

Devise marketing and sales incentive programs for affiliate partners; generate and deploy messaging and display campaigns for prospects; evaluate and assess program for broad implementation
Drive strategies and projects to increase transaction rate on the SiriusXM Online Account Center
Initiate projects to increase digital transactions/reduce customer friction; work with the production and development team to design experiences and define detailed requirements to deliver; and oversee project through to User Acceptance testing and launch
Use reporting and analytics to inform programs and measure results
Assist in the management of paid digital media campaigns to drive subscriptions
Assist with all elements of campaign management, from campaign objectives and creative brief, to ad production and trafficking, to results and analysis
Support prioritization and execution of digital experience roadmap that enhance customer experience, including increasing acquisition and conversion as well as decreasing churn
Identify and participate in process efficiencies that increase roadmap throughout
Partner with key internal stakeholders, including marketing, finance, product and IT to increase total digital transactions, customer engagement and key KPIs
Report and analyze daily, weekly and monthly scorecards and reporting that drive business objectives
1+ year(s) of analytics experience
Bachelor’s Degree with focus on marketing or related field, or equivalent experience required
Passion to grow the digital business, ability to adapt to entrepreneurial culture
Interpersonal skills and ability to interact and work with staff at all levels
Familiarity with marketing tools such as google analytics is a plus
Demonstrated desire to learn new reporting and analytics tools (omniture, maxymiser, etc.)

Senior Analyst, Digital Marketing Resume Examples & Samples

Plan and develop paid search, comparison shopping, and remarketing display programs to meet revenue and ROI requirements
Conduct measurement and analysis on the effectiveness and efficiency of online programs
Ensure Search and Display Marketing initiatives are "on brand" with merchandising, promotional, and overall business strategy. Ensure optimal brand messaging is always being used
Identify and leverage synergies between all digital programs. Evaluate new customer acquisition metrics and subsequent value of customers acquired
Proactively work with team members, other marketing teams, merchandising, creative, finance, and other cross-functional groups
Manage budget, forecast, and accruals weekly/monthly/annually
Present findings, analysis and recommendations to management through Senior Executive levels
Work with manager and key business partners to create and implement seasonal strategies
Rapidly incorporate changes or new information from market, competition or business conditions
Support the team in various brand initiatives & marketing programs-- new store openings, new mover program, and dorm
Create Customer Metrics strategy and reporting
Proven track record in managing and optimizing a budget to ROI goals
Minimum Required: B.A. in Marketing, Business, or related field

Data Analyst, Digital Marketing Resume Examples & Samples

Leverage existing data output to create and maintain traffic acquisition reports that provide actionable insights to support SEO, Newsletter, Social Media and other Traffic Acquisition teams
Develop traffic capacity forecasts for priority topic areas using existing data outputs
Create and maintain data projections and trend analysis of priority site sections
Design Excel reports to inform ongoing digital marketing strategy
Deliver trend analysis for traffic delivery and newsletter subscription activities
Investigate significant changes in traffic patterns and identify the data anomalies
A bachelor's degree or equaivalent experience - a concentration in business management or information systems preferred
4+ years of experience in business analysis and reporting writing experience
Must be proficient with MS Excel - pivot table, Vlookups, etc
Proven ability to create actionable business measures from analysis
Prior experience in working with large dataset to summarize and provide analytic insights
Prior experience with tools and techniques to transform data into information and reporting models preferred
Experience with web analytics and Omniture reporting and/or Google Analytics
Knowledge of web metrics (e.g. Visits, Unique Users, Page Views, Impressions, Clicks, CTR)
Prior experience in online or internet based company
Prior experience in working with relational databases, such as Oracle and SQL Server, in a business-to-business environment preferred

Senior Analyst, Digital Marketing Analytics Resume Examples & Samples

Solve complex business problems by using predictive modeling, experimental design and scalable reporting
Execute on adhoc requests & long term work streams effectively utilizing staples customer data set, web data set & digital marketing data set & articulate actionable questions/hypotheses and derive the “why” of an analysis
Utilize SAS and other statistical packages to create and automate complex reporting of Digital Marketing Scorecards
Conducting Lifetime Value analysis across all vehicles and making budget allocation recommendations for the business based on Analysis
Become an expert in the Staples digital data ecosystem (Hadoop, Teradata, Omniture, Attribution platform, vendor data etc.)

Senior Analyst Digital Marketing Pottery Barn Teen Resume Examples & Samples

Work alongside SME's to identify new partnerships and opportunities for optimizing existing partnerships where appropriate based on brand strategies and initiatives
Develop annual budget and 3YR business goals and investment strategies with internal team and broader eCommerce teams
Analyze competitive marketplace and follow eMarketing trends
Monitor performance across programs and analyze results
Develop and implement customer acquisition and multi-channel marketing strategies
Prepare detailed, quantitative assessments of marketing-driven sales
Contribute to preparation of monthly presentations to brand partners
3 years of experience online marketing, retail marketing, or digital media planning
Able to see trends and to extract actionable insights from data to drive results
Ability to work in fast paced environment with ability to prioritize and be flexible
Strong proficiency in Microsoft Excel and ability to analyze results
Meticulous attention to detail required
Experience with a web analytics system a plus

Analyst Digital & Marketing Resume Examples & Samples

Performs and implements daily operational activities that impact basic/standard components / processes of the specified Digital and Marketing work function, and may include responsibilities in the area of digital Merchandising, Photo, eHealth, User Experience, Strategy, or Marketing, such as
Bachelor's Degree and at least 1 year of experience in Merchandising, Marketing, eCommerce, Strategy, Healthcare, Analytics, Finance, and/or Operations OR High School Diploma / GED and at least 4 years of experience in Merchandising, Marketing, eCommerce, Strategy, Healthcare, Analytics, Finance, and/or Operations
Willing to travel up to 10% of the time for business purposes (within state and out of state)
Experience establishing and maintaining relationships with individuals at all levels of the organization, in the business community and with vendors
Experience working in the digital or creative marketing space
Knowledge of statistical programs, Microsoft Access, and/or SQL

SEO Analyst, Digital Marketing Resume Examples & Samples

Experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
Experience with website analysis using a variety of analytics tools
Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
Experience working with CMS and building/administering content in CMS environments
Desired: Knowledge of HTML/CSS and website administrations
BS/BA degree preferred

Analyst, Digital Marketing Resume Examples & Samples

Create key performance indicators and develop dashboards and visualizations to illustrate key metrics and explain trends against these KPI’s
Monitor and maintain existing reporting and dashboards
Monitor and analyze effectiveness of new web features, funnel performance, site changes and campaigns
Identify data patterns, along with site usability or performance trends
Perform ad hoc analysis for internal teams including Digital Marketing, Demand Generation and Product Marketing
Assist in developing analysis, test results and resulting recommendations to senior management
Assisting the Implementation Manager with Adobe Analytics Implementation projects, from
Train stakeholders in using and interpreting self-service reporting served via Adobe Workspace
Stay abreast on best practices and latest trends in web and omni-channel analytics
Minimum of 2+ years’ experience working in a digital analytics capacity
Experience with web analytics tools required (Google Analytics / Kissmetrics), experience with Adobe Analytics preferred
Analytical thinker with a strong passion for visualization, analysis, and evangelizing data usage
Basic understanding of online marketing across various online media types (display, search, email, social, etc.)
Outstanding MS Excel skills
Strong interpersonal skills. Must be able to work effectively in a project team

Marketing Analyst Digital Marketing Resume Examples & Samples

Previous experience and proficiency with Salesforce, Pardot (marketing automation tool), and Google Analytics is strongly preferred; WordPress, TrackMaven, Contently and Ceros experience is a plus
Detail-oriented individual with an eye for design
Excellent organizational skills with a fanatical appreciation and dedication to accuracy, quality and meeting deadlines
Not afraid to roll up your sleeves to troubleshoot and resolve issues
Exceptional communication skills (verbal and written) including an aptitude for customer experience
Experience working with external vendors
Prior agency experience a plus

Senior Analyst, Digital Marketing Analytics Resume Examples & Samples

Provide analytic support to the consumer experience team to drive results across digital marketing channels
Interface with cross functional teams and partner agencies to ensure data is collected uniformly and accurately for analysis
Oversee web tagging and other data collections mechanisms owned by IS and partner agencies to enable consumer journey measurement
Lead analytics in the agile marketing environment to help turn real-time insights into actionable media tests
Identify trends in website traffic, eCRM, customer reviews/ratings, social sentiment and media performance for analysis
Understand the role of website content, coupons, etc. and identify user experience gaps from website analytics
Be an evangelist for data democratization and enabling business stakeholders with actionable consumer experience measures
Partner with agencies to ensure accuracy and effectiveness of reporting deliverables
At least 3 years of relevant work experience in digital analytics (Google Analytics
Previous experience with media channels (paid display, paid search) and data technology
Experience with web design is a plus
Enthusiasm for data and quantitative behavior analysis
Understanding of online marketing metrics (CTR, CPC, CPM) and key performance metrics (CPL, ROAS, ROI)
Strong leadership and collaboration skills
Technical expertise in Data Visualization (Tableau, DOMO)

Analyst, Digital Marketing Analytics Resume Examples & Samples

Leverage your knowledge of digital analytics to optimize the efficacy of marketing spend in online channels (ie optimize ROAS targets). Productionalize insights by creating Bid Models and implementing into the business
Understand and own day-to-day operations of the fractional attribution model including feed maintenance, data integrity, and reporting; develop recommendations for changes to investment and marketing strategy based on data
Support Email and OLM data needs by delivering actionable insights derived from quantitative analysis. For example, identify optimal contact cadence, find constructive segmentations and improve measurement strategy
Execute accurate test design and evaluation – including sampling techniques and determining statistical significance (chi-square, t-test, ANOVA, correlation, etc)
Own and maintain the tag management platform and data layer
Gather data from disparate sources and develop actionable integrated reporting
Bachelors degree in computer science, engineering, economics, math, statistics (or similar)
2+ years of relevant work experience; OLM analytics experience preferred
Proficiency in web analytics solutions such as Adobe Analytics, Google Analytics, or equivalent
Proficiency in database administration such as SQL Server, Oracle, MySql, or equivalent

Senior Analyst Digital Marketing Resume Examples & Samples

2-5 years of digital advertising experience required
1-2 years of mobile advertising experience required
Expertise in large-scale, digital advertising and lead generation based environment required

Analyst / Senior Analyst Digital Marketing Resume Examples & Samples

Partner closely with external agencies’ creative, media, and analytics teams to execute campaigns that will build Personal Savings’ brand awareness and acquire new customers
Manage end-to-end creative execution for all digital channels, ensuring that all marketing materials are approved by relevant stakeholders and launched on time
Develop and execute test-and-learn agendas that will deliver insights and drive innovation
Analyze channel performance and results monthly, and communicate learnings and channel strategies to broader Personal Savings team and senior leadership
Own marketing team budget responsibilities, managing campaign allocations, processing payments, and tracking spend by working closely with colleagues and Finance counterpart
1-3 years of marketing experience required; agency and/or digital media experience preferred
Passion for digital marketing, advertising, and media, with demonstrated ability to stay current on industry developments
Highly organized, with astute attention to detail, a strong orientation toward process, and demonstration of effective project management skills
Strong analytic skills; ability to make data-driven decisions
Track record of driving results while managing multiple initiatives
Team player with a positive attitude and ability to adjust to changing priorities
Bachelors Degree required

Analyst Digital Marketing Resume Examples & Samples

1-3 years of digital advertising experience required
1+ years of content marketing experience or related field required
Data driven creative mindset
Strong project management skills including the ability to manage multiple, competing priorities
Required experience in managing vendors
Must be self-starter with strong problem solving and interpersonal skills
Airline or travel industry experience preferred
Expertise in large-scale, digital advertising campaigns and lead generation based environment preferred

Analyst, Digital Marketing Resume Examples & Samples

Support online marketing campaign set-up and management across interactive channel, primarily web and mobile
Work with cross-functional teams to carry out web and mobile enhancements under quick timeframes
Collaborate with other capabilities & teams to ensure setups are executed across Marketing Teams
Manage MSE requests- volume and workflow, forecasting, and reporting
Coordinate with CPS and OPEN on launch updates to ensure related copy and disclosure updates are launched simultaneously
Own end to end process for implementing Marketing Alerts (ACMS/Shared), including mock up creation and reporting extraction
Provide GMO training and refresher training
Participate in business driven projects as Subject Matter Experts of the tool/platform and perform user acceptance training/testing as needed
Ancillary responsibilities include supporting other Marketing Capabilities and future capabilities on an Ad Hoc basis
Support Sr. Manager in all relevant activities
Partner closely with Consumer Products and Services, American Express OPEN, American Express Technologies and CTCMT to define and streamline business processes and execution requirements
Translate business needs to our technology partners and explain capability/platform functionality to Marketing
1-3 years of work experience in a comparable activity with online experience preferred; no technical skills required, but candidate should have a clear understanding of online technologies, a basic understanding of how websites work and an interest in the online marketing space
Experience managing technologies and/or software product management
Strong reporting skills (Excel) and proficiency with Microsoft Office Suite
Ability to translate technical terminology to business partners and business requirements to technology partners
Ability to work independently, and be able to manage multiple priorities simultaneously in a fast-paced environment without direct supervision
Ability to think creatively and problem solve; must have a "can do" attitude
Ability to build relationships across organizations
Ability to persuade and gain consensus from partners with different goals
Bachelor degree or equivalent work experience required

Senior Analyst, Digital Marketing Analytics Resume Examples & Samples

A minimum of three (3) years of online marketing experience working with analytics, reporting, and user feedback
A minimum of two (2) years of experience with web analytics platforms like Adobe Analytics (Omniture), Webtrends or Google Analytics
A minimum of two (2) years of experience executing or analyzing paid search, display advertising, SEO, and/or social media marketing
Advanced knowledge of Microsoft Office products (Excel, Outlook, PowerPoint)
Ability to travel domestically and internationally, as required
A minimum of three (3) years of experience with web analytics platforms like Adobe Analytics (Omniture), Webtrends or Google Analytics
A minimum of three (3) years of experience executing or analyzing paid search, display advertising, SEO, email marketing and/or social media marketing
A minimum of two (2) years of experience in an analytics-specific role
A minimum of one (1) year of experience with visualization tools like MicroStrategy or Tableau

Technical Analyst Digital Marketing & Channels Resume Examples & Samples

Responsible for wireframe document in branded web portal
Responsible for functional requirement document in IAM and branded web portal
Responsible for the testing quality including strong testing scenario
Responsible for IAM integration into the digital ecosystem and management of vendors
Collaborate across IT and commercial business unites to configure and deploy IAM solutions capabilities globally
Contributes as part of a cross-functional team to the delivery of product releases against a prioritised set of requirements. Advises Development Lead on work packages and delivers in a timely manner
Provide effort estimates and guidance for associated development work in the portfolio
Drive continuous improvement of the Digital Marketing technology platform
Become fully conversant with MSD systems development life cycle methodology and understand regulatory and compliance needs relevant to the digital marketing in the Pharma industry
Ability to self-learn and develop business and technical knowledge quickly and apply these to the business problems
Actively collaborate and share knowledge across MSD IT
MSc Degree or BSc Degree or equivalent with relevant experience in Computer Science
3 years’ experience in commercial (sales / marketing / Digital) environment
Motivated team player with excellent interpersonal skills
Minimum of 2-3 years’ experience working with identity management tools such as Janrain or LDAP based solutions
Experience with Single Sign On and social media authentication for digital ecosystem
Awareness of legal/regulatory context of integrating IAM solutions into a digital ecosystem and be familiar with consent/opt-in management
Experienced in documenting business and functional requirements
Experienced in developing and managing user acceptance testing
Experience with business process modelling and analysis
Experience with developing business cases or project justifications
Prior experience facilitating meetings and workshops
Strong analytical thinker and problem solving skills

Senior Analyst, Digital Marketing Analytics Resume Examples & Samples

Manage programmatic and direct media campaigns: Buy, measure, and optimize media in Online Video, Social, Mobile, Display programs
Create rigorous Test and Learn agenda to drive continuous improvement: Execute A/B and multivariate tests to optimize performance. Stay well-informed of new research and analytical tools in the market
Build excellent relationships with key partners: Work hand-in-hand with internal and external partners in media, creative, and content performance. Develop partnerships with key digital platforms - Facebook, Twitter, Google, programmatic and ad-tech players
Present ideas and work to leadership: Create and share presentations with senior leadership, Chief Marketing Officer, Chief Digital Officer, leaders of other functions
Bachelor's degree in marketing, mathematics, economics, statistics, or other related field. MBA preferred

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