Analyst, Marketing Resume Samples

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A Bergstrom

Arnold

Bergstrom

4397 Freddy Corner

Phoenix

+1 (555) 834 9702

4397 Freddy Corner

Phoenix

Phone

p +1 (555) 834 9702

Experience Experience

Houston, TX

Junior Marketing Analyst

Houston, TX

Kihn-Dickens

Houston, TX

Junior Marketing Analyst

Build and improve reporting that help the stakeholders understand the performance of their business segment and identify action points
Developing briefings, presentations, and other communications tools
Communication product development, such as brochures, newsletters, fact sheets, case studies, Web content
Entrepreneurial spirit, track record of initiative, and ownership of work
Execute budget transfers
Manage cost center responsibilities
Work independently and proactive

Chicago, IL

Analyst, Marketing

Chicago, IL

Johnson Inc

Chicago, IL

Analyst, Marketing

Manage and responds to research requests to assist with projects from marketing, business development and sales teams
Create, execute and consolidate Voice of Sales
Main liaison with current market research providers and helps manage the relationships by evaluating new product solutions and future renewal processes
Provides in-depth analysis (market, economic trends, etc.) to support long-range business planning and new product development initiatives
Promotional Materials development (adjustment, development, translations coordination, approval, printing , distribution, SOP compliance and BOX upload)
Ensures accuracy of data through partnerships with team members. Provides day-to-day validation and spot checks
Manage compliance review process

present

Chicago, IL

Search Marketing Analyst

Chicago, IL

Block, Smitham and Kuphal

present

Chicago, IL

Search Marketing Analyst

present

Work cross-functionally with other departments (engineering, business development, product development)
Develop and execute link building strategies, best practices and policies for internal team execution
Work proactively with multiple external agencies to make and implement recommendations for new and existing programs
Internal and external partner communication relative to landing page improvement suggestions, and email optimization to maximize campaign performance
Communicate to management the performance of SEM initiatives
Report & analyze on key performance indicators, and identify opportunities for improvement on a regular basis
Integrate search and digital marketing strategies to drive online marketing performance, including setting KPIs and achieving targets for maximum return

Education Education

Bachelor’s Degree in Business

James Madison University

Bachelor’s Degree in Business

Skills Skills

Ability to learn quickly
Strong verbal and written communication skills with the ability to effectively communicate across all levels of an organization
Ability to interpret technical instructions and deal with several abstract and concrete variables
Strong analytical skills and ability to contribute to planning and strategic thinking
Data Warehousing owns the platforms and ensures systems and data are available to users
Models all aspects of Southern Style - Unquestionable Trust, Superior Performance, Total Commitment
General business knowledge of Southern Company GAS marketing, sales, and customer service policies and practices
Ability to work in high pressure situations and handle stress
Ability to build and maintain relationships with customers
Ability to take direction

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15 Analyst, Marketing resume templates

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Analyst, Rewards Marketing Resume Examples & Samples

Manage the day-to-day planning, coordination, and execution of customer loyalty program across multiple brands (US and International)
Drive innovation within the loyalty programs to increase enrollment and drive customer value and retention
Oversee analysis of campaigns and health of the customer portfolio
Utilize data-driven decision making to optimize the rewards programs
Develop and maintain a deep understanding of the A&F and Hollister customer profiles
Develop strategic partnerships with the Analytics, Merchandising, IT, Finance and Web Operations teams in order to effectively drive cross functional projects and campaigns
Develop and manage third party relationships to support the day-to-day program and foster innovation
Coordinate with marketing teams to integrate the loyalty program into all customer contact channels
Develop marketing briefs and communications to guide projects, and maintain an active role in planning, organizing, and monitoring all aspects of projects to ensure engagement, commitment, timelines, and risk are effectively managed
Ensure key deliverables are on-time and on-budget by effectively prioritizing projects, allocating resources, making timely decisions and managing expectations
Clearly present findings and recommendations to leadership team
Bachelor’s degree required, preferably in Marketing or related field
5+ years of relevant experience
Retail experience required, online and multi-channel retail experience preferred
Solid understanding of (and passion for) loyalty and multi-channel customer marketing
Solid communication and presentation skills; ability to articulate objectives, strategies, tactics and meaningful measurement to leadership teams
Must be a decisive, action oriented individual with experience influencing and leading others
Experience in establishing effective process and prioritizing across projects in a fast-paced, complex environment

Baam Marketing Analyst Resume Examples & Samples

Serve as a liaison between Global Client Operations and senior business development team members
Assist with customizing content for complex situations (custom mandates, advisory, etc) or specific clients and prospects
Serve as a liaison between senior team members and other BAAM teams, including Portfolio Management, Research, and Operations, among others
Custom mandates – communicate prospect’s objectives, constraints, etc to Portfolio Management team
Run relevant analytics and present them in a commercial light
Business Development Responsibilities
Assist in the development and implementation of a Business Development execution strategy for key prospects
Organize meeting prep for BAAM attendees, including background research, prospect sensitivities, program intelligence, and other relevant items
Be a point of contact for prospects, including attending in-office prospect meetings to coordinate meeting flow and taking notes, as well as coordinating and executing any follow-up items
Ad-Hoc Research Related Requests
Assist with non-traditional projects
Conduct research around business development trends or themes by geography and/or client type

Junior Marketing Analyst Resume Examples & Samples

Ongoing cost control on cost center level
Interface to CFO Controlling in WRO /Pune (e.g. answering requests, request details to given bookings/budgets)
Monitor full year contracts
Data analysis/reporting on a regular basis and ad hoc
Quality checks (e.g. detection of incorrect bookings / correction bookings)
Execute budget transfers
Support budgeting and forecasting processes
Manage cost center responsibilities
Ability to work with large datasets
Basic understanding Finance/Accounting

Marketing Analyst, Loyalty Resume Examples & Samples

Create reports as required, with accuracy, and draw conclusions from report results on overall program performance
Program SAS/SQL ad hoc queries as assigned and report findings in an organized manner
Complete Adhoc requests as necessary
Create and maintain documentation that adheres to established controls as needed
Ensure timely and accurate delivery of key performance indicators
Create targeted customer lists per specification for execution of communication strategy
4+ years experience using SAS/SQL (or equivalent) programming languages required
3+ years experience analyzing data, drawing conclusions and making recommendations
2+ years experience reporting and analyzing all marketing and loyalty campaigns as they relate to the profitable acquisition of new customers and existing customers preferred
1+ years of business intelligence reporting experience preferred
Ability to be flexible and deal with frequent interruptions and changing priorities

Marketing Data Base Analyst Resume Examples & Samples

Manages multiple channels within one or more functional specialties
Educate marketing partners on new toolsets, and help develop and implement best-in-class customer centric campaign strategies
Provide insight driven recommendations to enhance strategies and drive synergies across the organization
Experience driving sophisticated exploratory data analysis and provides results to Business Partners
Ability to partner with internal Marketing, Risk and Decision Management colleagues to develop new customer centric marketing strategies and targeting opportunities
Ability to create new and imaginative approaches to marketing strategies; Ability to identify fresh approaches to marketing processes and technology, and shows a willingness to question traditional assumptions
Strong communication and interpersonal skills, both with technical and business constituents Strong consultative and problem solving skills
Ability to present technical/analytical information to non-technical audiences
Ability to use appropriate interpersonal and communication skills to gain acceptance of ideas and action plans

Search Marketing Analyst Resume Examples & Samples

Take a leadership role in the planning, development and execution of Search Engine Marketing programs – including Paid Search / PPC, Product Listing Ads, & SEO – to meet site traffic and revenue targets for all A&F Brands globally
Work proactively with multiple external agencies to make and implement recommendations for new and existing programs
Work with online merchandising, operations, and creative teams to paid digital marketing initiatives are "on brand" with product, promotions, and overall business strategy
Partner with internal and external teams to optimize the qualityof product feeds for all third party vendors
Take a leadership role in managing external business partners including providing prioritization and feedback
Work with cross-functional teams to identify areas of opportunity for front-end and back-end site improvements for SEO benefit – including keyword optimization, content creation, and localization
Partner with Analytics to present findings, analysis and recommendations to senior management
Bachelors Degree required, ideally in Marketing or Business
3+ years of search marketing experience, either in-house or at an agency/consultancy
Ability to set forecasted goals and to develop business strategy that achieves those goals
Proven experience managing search engine marketing budgets and campaigns
Working knowledge of natural search best practices
Understanding of HTML, CSS and code structure including XML sitemap submissions, internal linking and keyword generation
Analytically driven, including experience with Google Suite (Analytics, Webmaster Tools, Places for Business), and Adobe Marketing Cloud(Omniture)
General knowledge and experience with comparison shopping engines and data feeds

Data Base Marketing Analyst Resume Examples & Samples

Working knowledge of customer centric marketing techniques
Strong working knowledge base in quantitative and analytical techniques including report analysis, association rules, decision trees, timeline and task plan analysis and visualization techniques
Interacts with cross-functional areas at the Functional Specialty level
Primary liaison with the Marketing Segment Managers, Decision Management, and Risk to develop sound Business Requirements and work through the business needs to ensure successful project completion
Work with MIM Process Management team to support successful campaign execution
Understands impact/implications of issues/events within the marketing segments and other areas within the Marketing Information Management Group
Works with considerable latitude for decision making in setting priorities under area of responsibility
Applies knowledge, experience and judgment to less ambiguous situations requiring the adaptation of standard procedures or techniques
3-5 years experience in database marketing role, preferably in financial services
3-5 years strategic business analysis; aptitude in displaying and communicating data analysis and results
Experience with Direct marketing of credit card offers preferred. Understanding of legal and regulatory environment preferred
Acumen working in a technical environment to solve business related problems. SAS/SQL required
Experience analyzing marketing efforts
Optimization experience a plus
Strong leadership and prioritization skills; Willingness to share knowledge and collaborate with team members to achieve project goals Motivates and empowers others to reach organizational goals
Proven ability to work cross-functionally within an organization to accomplish objectives
Ability to work independently, with strong follow-through, capable of owning and managing projects from end-to-end
Ability to facilitate meetings, keeping participants focused on the agenda Strong follow-through and ability to own and manage projects from end-to-end

Junior Marketing Analyst Resume Examples & Samples

Flexibility and resourcefulness to interface and collaborate with internal and external groups
Excellent communication skills (both written and verbal)
Troubleshooting
Investigative skills
Team building and interpersonal skills

Analyst, Marketing Resume Examples & Samples

Weekly, monthly and quarterly business analysis and reporting; insight and application
Maintain marketing tracking documents, including but not limited to, weekly marketing grids and headlines, monthly summaries, quarterly financial and hindsight recaps and annual budget updates
Collaborate with Planning, Marketing and CIEM partners to measure the contribution of marketing activity to inform future opportunities and decisions; including offer strategies
Foster relationships with cross functional and cross divisional partners to evolve processes and establish enhanced productivity
Marketing lead for customer insight initiatives; customer database and research
Liaison with Store Operations for POS capabilities and optimization that support marketing initiatives
Support VP and Sr. Director on ad hoc analysis, special projects and presentations

Marketing Analyst Forecasting Resume Examples & Samples

Ability to conduct, interpret and present quantitative/qualitative analysis
Knowledge of business analytics and reporting
Must have intellectual horsepower, business acumen, and strategic agility
Strong problem solving and quality decision making skills
A bachelor's degree in Finance or related field from a 4-year College or University
Pharmaceutical experience

Foreign Exchange Marketing Analyst Resume Examples & Samples

Bachelor's degree. Major or minor in economics or finance preferred, including course work in financial accounting and statistics
One to three years of related experience
Familiarity with Reuters or Bloomberg helpful
Knowledge of the foreign exchange markets and foreign exchange products including spot, forwards, swaps and options
Direct experience on trading or sales desk in FX or other financial products helpful
Solid foundation of economics and finance theory; well-versed in current economic conditions and conditions in the foreign exchange market
Exceptional interpersonal skills, both oral and written
Well-developed analytical skills
Self-motivated with a keen desire to learn and contribute within a dynamic team environment
Ability to work well under pressure and time constraints. Fast learner and strong team player

Foreign Exchange Marketing Analyst Resume Examples & Samples

Work closely with senior marketers and relationship managers to identify and market foreign exchange products and services to the bank's current clients and prospects
Serve as a key contact for current customers, with seamless client coverage when senior marketers are traveling
Prepare marketing presentations, including current market commentary, discussion of hedging products and applications, and indicative pricing
Structure, price, and execute foreign exchange transactions
Analyze financial statements and other market information to provide an overview of a client's foreign exchange needs
Coordinate with credit and legal teams to ensure timely approval and execution of credit lines, ISDA documentation, and trade confirmations
Data input and other supporting duties

Foreign Exchange Marketing Analyst Resume Examples & Samples

Work closely with senior marketers and relationship managers to identify, discuss, and enable foreign exchange products and services to the bank's current clients and prospects
Assist marketers and relationship managers with application of credit policy to FX credit line requests
Primary responsibility for Dodd Frank Business Conduct and FX credit processes in Foreign Exchange Front Office
Coordinate with credit and legal teams and clients to ensure timely approval and execution of ISDA documentation
Work in partnership with senior marketers to directly assist clients with regulatory onboarding requirements
Administer trading platform access and configuration for clients and FX team members
Knowledge of the foreign exchange markets and foreign exchange products including spot, forwards, swaps and options. Direct experience on trading or sales desk in FX or other financial products helpful
Knowledge of ISDA Master Agreement and Schedule or other legal document negotiation
Knowledge of credit underwriting process helpful
Knowledge of Dodd Frank Business Conduct requirements. ISDA Amend experience helpful
Excellent Excel, Access, and Word skills

Marketing Analyst, Effectiveness Resume Examples & Samples

Provides strategic insights derived from sales, customer level, and tab feature data that drives critical marketing decisions
Supports all ad hoc requests for customer data for the many areas of the organization including: Finance, Stores, Marketing, Merchandising, Real Estate, Marketing Research, IS and E-Commerce
Supports hundreds of requests that provide critical information to Sr. Management when making strategic decisions
Provides Sr. Management with necessary historical sales data for sales planning purposes
Develops streamlined approaches of analytical results into simple, clear reports to increase interpretation application of results
Generate daily, weekly and summary reporting and performance insights for the following programs: event performance for tab, including Advertised vs. non-advertised sales, Power Hours, Early Birds, BOGO and like-themed events over time; credit acquisition performance including application, activation, and monthly scorecard reporting; Kohl's charge and MVC events; storewide promotions including Kohl's Cash; and prospect Mail reporting
Experience developing database platforms for marketing

Marketing Campaign Execution Analyst Resume Examples & Samples

Campaign Production: Producing and deploying emails, web pages, forms and simple multi-touch programs for your campaigns
Project Coordination: Coordinating with designers; writers; web, public relations/social media, and event teams to develop campaign assets and implement all associated campaign tactics
Project Management: Guiding each project through deployment for optimal efficiency and effectiveness
Process Optimization: Working closely with marketing campaign managers and strategists to optimize marketing campaign processes and related outbound/inbound activities
Email and Database Management: Perform list building and segmentation; quality assurance and A/B testing; message scheduling and deployment; plus database and list maintenance
Awareness of Marketing Trends: Staying abreast of required standards as well as emerging assets, methodologies, channels, and testing to improve campaign results
Campaign Analysis, Performance Metrics, and Reporting: Providing campaign analysis reports and performance metrics (for emails, web pages, digital tactics, etc.), along with recommendations for improvement
BS or BA degree in business, marketing, communications, or related field
2+ years of marketing or sales support experience
2+ years of experience with marketing technologies like CRM and CMS, as well as email marketing, marketing automation, and webinar platforms
Solid proficiency with Microsoft Office suite
1+ years of related experience working in B2B space supporting demand generation activities
Effective communication and collaboration across functional teams to ensure on-time delivery and on-budget campaign execution
Strong development and analytical skills to produce campaign metric reports, briefs, and presentations
A self-motivated problem-solver with the ability to drive projects to completion and proactively navigate roadblocks
Direct experience in a large organization (more than 1,000 employees)
Solid copywriting, proofing, and editing skills
Proficiency with database software preferred
Basic HTML and graphic editing ability a plus

Senior Digital Analyst Marketing Resume Examples & Samples

Serve as analytics lead for all digital marketing channels including web, email, display, and social. Provide analytical support and actionable insights on website performance and user experience
Develop dashboards, executive summaries, and weekly/monthly reports to measure against KPIs and other performance metrics
Develop ad hoc reports and analysis of digital marketing campaigns, content, and tools
Create A/B or multivariate tests to inform digital strategy. Drive learning’s from both positive and negative outcomes
Examine website traffic to understand market/service/product interests, track navigation paths, and identify key customer patterns
Establish and measure against key performance indicators in order to assess the effectiveness of web/digital marketing campaigns and strategies
Partner with Sr. Manager, Digital Engagement to drive digital analytics best practices and standards within the organization
Lead on analytics implementations including tag management
Manage all search marketing program accounting
Provide ad hoc training of web tools for end users across the organization
Provide analysis of customers to develop correlations across customer profiles and segments
Bachelor's degree in a quantitative discipline; business, math, statistics, computer science
3+ years of marketing data analysis experience using web analytics & optimization tools including expert knowledge of Google Analytics; Google Analytics certified
3+ years of experience with report & dashboard development
Proficiency with Microsoft Excel for data manipulation
Strong understanding of the digital marketing/media landscape
Proficiency with SEO/SEM management and research tools
Experience coding HTML/CSS/JavaScript
Experience with Microsoft SQL Server or other database applications
Familiarity with Content Management Systems (Sitecore), Email Marketing Platforms (ClickDimensions), and CRMs (Microsoft Dynamics)

Marketing Analyst, Smb Resume Examples & Samples

Work closely with marketing team and other analysts to develop data infrastructure (ETLs, data models, and reports) and other tools to make analytics easier and more effective
Take advantage of massive amounts of structured data to understand how our customers interact with our product and service offerings
Produce ad hoc analyses to aid team in understanding customer behavior, develop POVs, and drive decision-making

Marketing Insights Analyst Resume Examples & Samples

Ability to ask “what if?” and “why?” and design quantitative analyses to answer those questions
Recommend and Perform large-scale, ad hoc data analysis and develop effective statistical models for segmentation, classification, optimization, time series, etc
Produce visuals (charts, infographics) and presentations to clearly and effectively communicate findings to internal stakeholders
Develop quantitative analysis, ad hoc reports, and models to support marketing decision making. Analysis areas might include (but not limited to): retention, lifetime value, messaging, promotions, usage and engagement
Identify actionable insights, provide recommendations and influence the direction of the marketing

Search Marketing Analyst Resume Examples & Samples

Own end-to-end SEM campaign management for ShopStyle.com
Optimize SEM campaigns based on performance
Continually run ad copy and landing page testing
Work cross-functionally with other departments (engineering, business development, product development)
Communicate to management the performance of SEM initiatives
2+ years of experience in online marketing
Experience in managing PPC campaigns
Experience with bid management platforms
Experience with analytics platforms
Experience with e-commerce and affiliate marketing a plus
Understand KPIs such as conversion rate, ROI, EPC, etc
Intermediate/advanced Excel knowledge

E Commerce Marketing Analyst Resume Examples & Samples

Plan, manage, and execute our SEM and display programs to drive towards exceeding our key performance metrics and customer acquisition goals
Drive performance for multiple brands with different consumer profiles
Optimize and audit all current search campaigns on a daily basis to identify key levers and opportunities for improve efficiency
Deliver weekly, monthly, and quarterly performance reports for all channels
Work with display vendors and internal creative teams to execute relevant campaigns
Identify growth opportunities within Facebook, new partners, and Google betas
Manage day to day communication and work cross-functionally with other teams (ex. Merchandising, Product, Brand, Analytics, Content) to achieve mutual goals
Work with the tight-knit eCommerce marketing team to work together towards exceeding total eCommerce top and bottom line targets
Strong written and verbal communications skills
Excel power user
A passion for the footwear and apparel industry
Creative thinker that is willing to tackle any challenge they encounter or is presented to them
Relentless work ethic and dedication to helping improve the digital landscape of multiple brands
Experience with SEM and Analytics Tools (ex. AdWords Editor, Marin, Omniture)
1 year of SEM & Display experience, preferably with a B2C eCommerce brand is a plus
Experience working directly with display vendors is a plus

Junior Marketing Analyst Resume Examples & Samples

Produce and analyze weekly, monthly, and seasonal performance KPI reports
Perform ad hoc analyses to answer business questions for marketing and other departments (e.g. Strategy, Merchandising), including development of reports and survey support
Supports marketing manager with cross-channel direct marketing campaigns (mail and email); list selections and setting up test & control groups
Perform response analysis for direct marketing campaigns
Support the Senior Marketing Analysts with CRM analytics projects, including customer segment-based KPI, customer lifecycle analysis, multi-channel response to CRM programs
Maintain an active role in CRM database system, data quality and integrity and any related IT development project
Support monitoring of any data extracts between providers, partners and internal IT for data integrity and accuracy
Conduct regular analysis of coupon trends to identify and understand consumer behavior across all channels
Assign, validate and test coupon codes to ensure all marketing initiatives are executed accurately at POS
Partner with internal teams (IT, e-Commerce, Finance, Store Operations, etc.) to ensure marketing initiatives can be executed at POS and online
Coordinate market research activities, surveys and focus groups to analyze customer purchasing patterns and preferences
Strong communication, critical thinking and analytical skills
Ability to develop effective communication, including presentation, frameworks and reports
Expert in PowerPoint, Excel, and Access; other database platforms such as SQL are a plus
Must be organized, detail oriented, flexible, and able to prioritize multiple projects with short deadlines
Bachelor’s degree in Statistics, Finance, Marketing, Economics or related business degree
2+ year’s analytics experience with a proven track record in advanced analytics reporting
1-2+ years relevant experience in retail industries and/or marketing analytics
Demonstrated ability to handle multiple projects and details simultaneously in a faced-paced, retail environment
4+ years of experience in analysis of marketing and customer data, preferably within a faced-paced retail environment
Bachelor’s Degree in Marketing or Finance. MBA is plus

E Mail Marketing Analyst Resume Examples & Samples

Work with individual Brand(s) or programs to develop, set-up, and launch email campaigns with heavy emphasis on customer segmentation and contact strategy, technical set-up & execution
Query data and execute email campaign set-up using Email application (Responsys Interact, Cheetah Mail, Double Click, Acxiom Digital experience a plus)
Design/code and troubleshoot relevant business rules and segmentation for each campaign
Identify customer segments, testing approach, and execute database queries/file loads
Use behavioral targeting tool to make recommendations and target campaigns
Maintain email production calendar, processes & reporting
Build event triggered campaign series
Analyze & compile results to support benchmarking & program optimization. Make contract strategy recommendations by segment
Execute testing scenarios using A/B splits and control groups
1-2 years experience in email marketing campaign coordination/deployment preferred
Comfortable working with large data sets and the ability to modify and join data from different sources. Database management a plus
Strong sense of Quality Control and experience with User-Interface testing
Well-organized, high attention to detail, Deadline-oriented
Enjoys working with others as part of a team

PC Client Competitive Marketing Analyst Resume Examples & Samples

Guide/educate account teams on competitive positioning of Intel PC client products
Help drive internal business units to correctly position Intel's PC client products based on power and performance
Own competitive positioning marketing collateral to help field sales position Intel products from a performance and power perspective
Establish key relationships with world-wide account teams to help address strategic customer needs and issues
Understand and raise key competitive issues for Intel Core PC products
Work with internal teams to align on projections/estimates on Intel and competitive products
Train worldwide field sales and marketing on both Intel and competition's performance and power
Bachelor's Science (BS) in Computer Engineering/Electrical Engineering/Computer Science preferred
4~6 years of experience (with Bachelor's) or 2~4 years of experience (with Master's) in performance and/or competitive analysis

Consumer Analytics Marketing Analyst Resume Examples & Samples

An MBA or analytics degree, or directly relevant experience in a quantitative discipline, such as social science, operations research, econometrics, statistics
Minimum 2 years of relevant experience
Proven experience with the consumer marketing application of data mining, predictive analytics, and other multivariate tools, techniques and algorithms
Proven ability to effectively communicate results of quantitative methods to a broad audience, including senior leadership
Proven ability to work independently as well as on a project team
Experience in Marketing Analytics
Experience with vendor management and working remote
Experience with web analytics and/or clinical analytics a plus
Familiarity with unstructured data analysis
Familiarity with tools and methodologies specific to big data

Analyst, Marketing Systems Resume Examples & Samples

Partners with IT to manage data, systems integration, and enhancements for marketing infrastructure projects
Identifies risks and issues and maintains direct communication with vendor and business owners
Communicates to user base upcoming changes in marketing systems functionality
Assist in the tracking and management of DNIS numbers
Define technology requirements for future marketing systems implementations and enhancement
Design, implement, and maintain Unica templates, derived fields, macros and automation processes
Provide analysis of marketing data and/or application anomalies and work with cross functional teams for timely resolution
Coordinates testing on marketing systems implementations and enhancements
Ensures that users have access to the appropriate marketing systems
Serves as a help desk for users with questions and/or issues with marketing systems and technology

Search Marketing Analyst Resume Examples & Samples

Perform keyword research
Write compelling ad copy
Launch campaigns and monitor performance
Optimize keywords based on performance
1+ year of experience in search marketing
Experience with AdWords and/or Bing Ads
Experience with analytics platforms a plus

Mobile Marketing Analyst Resume Examples & Samples

Acquire and retain customers through mobile marketing strategies
Drive traffic, orders, and sales on Bloomingdales.com, Bloomingdale’s stores, Bloomingdale’s Outlets, the Bloomingdale’s mobile site, and the Bloomingdale’s Big Brown Bag App
Pull reporting for mobile programs and provide learnings with recommendations for next steps
Assist in updating, maintaining, and optimizing the mobile site
Develop relationship with mobile vendors and understand mobile products, solutions, and technologies
Help negotiate and sign on new vendors
Develop and communicate SMS and push notification strategy and calendar
Partner with Creative team and leverage vendors’ tools to set up and launch SMS and push campaigns
Champion the Bloomingdale’s Big Brown Bag App and partner with other teams across Marketing to develop campaigns to promote App downloads and usage
Stay up to date with the latest mobile developments
Minimum of 3 years of marketing experience; preferably within the interactive space
Knowledge of brand marketing, measurement, and customer behavior
Knowledge of E-commerce, internet marketing, and mobile technologies
Experience with Excel, Word and PowerPoint
Willingness and ability to collaborate with all levels of management as well as various internal teams and outside vendors
Proven record of successful relationship and partnership development
Strong analytical, organizational, and negotiation skills

Analyst, Marketing Intelligence Resume Examples & Samples

Maintain database standards, data feeds and help manage data warehouse
Perform detailed data exploration and validation to identify trends, tendencies and anomalies
Proactively identify areas where AEG Sports’ database, data and models need to be enhanced to improve data quality, analytical efficiency, marketing campaign effectiveness and reporting capabilities
Develop methods and strategies to assist sales teams in maximizing ticketing revenues
Build lead scoring and retention models to drive sales and service programs
Support the Supervisor, Membership Programs with assistance of loyalty program expansion through customer analysis and program modeling
Assist Database and Digital Marketing Teams in analyzing data to identify trends and improve efficiency of direct marketing efforts
Identify ways to improve sponsorship activation and sales through reporting and research
Minimum 2 years of relevant work experience in a quantitative role
Bachelor’s degree in quantitative field like statistics, mathematics, computer science or equivalent work experience
Ability to communicate the process and results of data analysis clearly and ability to advocate number driven decision making
Experience/knowledge of the sports and entertainment industry
Good project management skills with a strong grasp of both technical and business perspectives

Mortgage Lending Secondary Marketing Risk Analyst Resume Examples & Samples

Provide timely and accurate Pipeline/Warehouse reporting to be interfaced with the hedging analytics system for risk mitigation and to provide key information for management decision-making
Responsible for day-to-day maintenance and updates of key Secondary Marketing systems including: QRM system, pricing model, and GSE/private investor cash sale execution systems
Prepare monthly departmental activity reporting for distribution to senior management
Responsible for providing sound, analytically-based, loan level exceptions to Secondary Marketing policy as requested by Loan Production
Reconcile changes in Mark-to-Market of hedged loan exposure position
Prepare hedge effectiveness reporting in accordance with FAS 133 guidelines
Conduct pooling setup and allocation of loans to pools for delivery in QRM system
Provide back-up to the trading function as an assistant trader
Provide ad hoc analysis and reporting as required
Bachelor's degree in Business-related field or equivalent education and related training
Two or more years of experience in mortgage or secondary marketing environment
Experience with systems such as Microsoft Office products, mortgage origination and servicing systems, and report presentation, or equivalent education and related training
Multi-tasking ability
Master's Degree or equivalent education and related training
Direct experience with QRM or similar OAS based mortgage hedge analytics system

Search Marketing Analyst Resume Examples & Samples

Conduct keyword research on a regular basis to ensure search strategies properly supports business goals
Integrate search and digital marketing strategies to drive online marketing performance, including setting KPIs and achieving targets for maximum return
Align search strategies and tactics between digital marketing, industry marketing, field marketing and advertising, as well as larger online business partners
Organize search tactics to support both desktop and mobile discoverability
Optimize core search metrics systems, including automated SEO tools, Google search tools, and other search analytics systems as needed
Monitor search (SEO/SEM), social and other traffic sources for content opportunities and link building integration, particularly for strategically important products
Develop and execute link building strategies, best practices and policies for internal team execution
Contribute to policies, processes, and procedures to support discoverability of Autodesk content
Identify and execute against search and content opportunities that support the discoverability of Autodesk content globally
Coordinate processes for self-service SEO auditing and improvement, keyword discovery, and content creation
Drive search performance by optimizing technical SEO elements (e.g., schema markup)
Draw relevant search materials from customer research resources, including social media listening tools, marketing intelligence reports, and more
Experience in developing global search strategies
Team-oriented; professional and creative approach to solving problems
Background or coursework in business strategy, marketing and/or statistics
Multiple language skills a plus

Marketing Optimization Analyst Resume Examples & Samples

He/she will have well-developed quantitative skills that will allow the successful measurement of market opportunity, sizing, and metrics
He/she will have experience working with leading marketing automation tools like Aprimo, Marketo, Exacttarget, Eloqua, with web analytics tools Adobe siteCatalyst, Insight or other leading systems and data query tools (SQL, Hive…)
He/she will be a curious and creative individual able to understand quickly the complexities of the company’s products and markets
He/she needs to be an effective communicator who thinks strategically, writes concisely, and speaks easily to large and small groups including peers and executives
He/she must have the appropriate diplomatic skills to work across a matrix organization and be a coalition builder who can easily defend positions from a data perspective and mediate opposing views to assist building confidence in finding business opportunities
He/she will be results oriented with proven experience in partnering with business stakeholders with a blend of business acumen and market intelligence expertise
He/she will have a quantitative and qualitative analytics expertise (analysis, modeling, methodology, financial/business impacts, reporting…)
He/she will have the ability to collect, aggregate, manage and implement analytics programs using a range of research and analysis techniques
He/she will have experience designing A/B and multivariate testing experiments
Undergraduate degree in Business, Marketing or a related field or equivalent amount of experience
MBA with a marketing related field focus. Emphasis in analytics and Business Intelligence

Search Marketing Analyst Resume Examples & Samples

Serves as primary contact for search marketing opportunities
Serves as liaison with Marketing (Merchant Marketing, Seasonal, New Brands, Direct marketing, etc), Merchandising, Gift Registry and vendors to ensure proper implementation of programs
Develops and maintains relationship with Search Agency and search engines
Advanced Understanding of the Search Marketing industry
Marketing degree or a minimum of 4 years of digital marketing experience

Junior Marketing Analyst Resume Examples & Samples

Prepare and distribute daily, weekly, monthly reports that analyze marketing results, conversion rates, expense, and other Call Center and individual loan officer efficiency metrics
Build new, ad hoc reports and modifying existing reports
Prepare, track and forecast monthly marketing budget
Forecast call volume and patterns for marketing campaigns, analyze results and make scheduling recommendations
Learn direct mail list selection process and internet lead bidding process
Assume additional responsibilities as required
Bachelor’s degree in Business Analytics, Information Sciences, Statistics, or similar field
Intern/summer job experience in analysis or reporting
Expert and active user of Microsoft Excel/VBA, including pivot tables, vlookups, data automation, etc
Base knowledge of SQL
Expert analytical and problem-solving skills
Keen intellectual curiosity with a passion for transforming data into actionable knowledge using problem-solving skills
Good communicator who works well at all levels of seniority, can tell a story with numbers that will help others move the business forward
Ability to handle multiple, concurrent projects in a fast-paced environment with a “get it done” attitude
Self-starter who is adaptive, analytical, creative, logical and organized

Associate Analyst Marketing Insights Resume Examples & Samples

Assists in conducting surveys and focus groups to analyze customer purchasing patterns, preferences and perceptions of the organization’s image and marketing effectiveness
Gathers information and data on competitors' products, services and marketing techniques
Assists in reviewing and analyzing the service/product posture of various functional area
Assists in maintaining a market intelligence database. Maintains records and files on research projects
Gathering information and data for market research projects
Conducting basic surveys and focus groups
Organizing and maintaining research records, files, and materials

Analyst, Marketing Resume Examples & Samples

ARE, Projects Centre Of Excellence (COE) takes accountability to deliver against new initiatives to support Data warehousing and Applications ensuring the strategic alignment of Marketing ARE assets with IE mandate
Data Warehousing owns the platforms and ensures systems and data are available to users
ARE Application Management Center Of Excellence (COE) provides best in class application oversight and day to day management for Marketing
Support for applications/projects as required which may include testing (QA and/or BAT)
Development and/or review of application/project documents
Provide secondary level support for user applications helpdesk escalations
Act as an escalation point for project related issues both directly and through internal/external business partners (including external vendors) as may be required

Analyst Marketing Operations Resume Examples & Samples

Collaborate with Sales and Marketing to generate seasonal sample timelines
Assist Marketing with the selection of their sample product line and distribution plan
Own samples purchase process end to end, place purchase order requisitions for samples, work closely with production staff, sourcing, customs and customer service to track progress and ensure on-time delivery of samples to warehouse and Sales Rep
Act as liaison between the Sample Warehouse, Sales, Marketing, and Sourcing
Assist in the creation and publication of sample reports (delivery status, distribution profile, etc,)
Prepare ad hoc reporting and analysis for Sales, Marketing and Finance in order to provide visibility into business performance and potential issues
Perform all systems testing for samples team
Shares responsibility with team for all samples relevant ‘keep systems running’ tasks
Strong understanding of database structures, maintenance and data integrity principles is mandatory
Ability to work and make decisions independently with minimal supervision
Ability to quickly adapt to changing business processes and business partners
Ability to handle and prioritize multiple tasks simultaneously
Bachelor’s degree from a four-year college or university
Two to five years of experience in data management, reporting, financial planning or analysis
Industry specific experience preferred

Junior Marketing Analyst Resume Examples & Samples

Create commercial building marketing plans geared towards the needs to each program that are in line with program strategy and energy savings targets
Implement marketing plans within program budgets
Create marketing and promotional strategies that ensure customer participation in order to meet program goals
Develop program specific forms and materials
Generate ideas for promoting energy-efficiency programs to commercial customers in conjunction with the program managers and their teams
Track results of marketing
Communication product development, such as brochures, newsletters, fact sheets, case studies, Web content
Web site content management and e-newsletter development
Social media outreach planning and content development
Developing briefings, presentations, and other communications tools
Tracking and reporting on campaign metrics
Tracking multiple deliverables on deadlines using Microsoft Project, Excel spreadsheets, SharePoint (internal ICF and client sites), and other tools
Bachelor's degree, required
Managing a project from start to finish. Conceptualizing and aligning with the client, interacting with editors, designers, production managers through completion of project
2+ years of professional marketing communications experience
Strong team orientation with a focus on collaboration
Knowledge of traditional and social media environments
Energetic, self-starter and resourceful problem solver
High attention to detail with the ability to manage multiple ongoing activities
Experience using content management systems (CMS) and email management systems
Energy or Energy efficiency program delivery
Experience developing education and outreach materials
Experience working in a multi-task environment
Detail oriented and precise
Responsive to feedback
Ability to multi-task in a fast-paced environment
Superior interpersonal skills including courtesy, professionalism, and a cooperative attitude
Ability to be flexible to handle multiple priorities

Business Systems Analyst Marketing Resume Examples & Samples

Establish and execute enterprise search strategy leveraging Google Search Appliance which will include rollout of our new mobile search capability
Lead technical efforts by collaborating with domain customers to understand their needs and opportunities, by providing technical and data perspectives and develop into system solutions and ultimately implement via technology platforms
Develop, deliver and analyze performance dashboards and drive improvements based on data
Actively participate in execution of technology governance councils and related technology Centers of Excellence
In collaboration with Sr Director and Sr Manager, direct our vendors to resolve technology related issues

Analyst, Marketing Campaigns Resume Examples & Samples

Collaborate with day to day manager and other team members to develop and implement Customer lifecycle management programs for personal banking customers, spanning on-boarding, utilisation, upsell and retention
Support marketing manager in identifying and driving program enhancements
Derive insights from previous activity & other sources of information (such as market and customer research, product houses) to translate into campaign strategy
Develop campaign plans and briefs, which facilitate operational planning, the creative development process (with creative agency), Campaign Specification Document (data brief) and mailhouse planning
Manage the production of all campaign elements, track campaign progress, continually optimise and involvement in Post Implementation Review process
Manage allocated budgets to ensure campaigns run with efficiency and invoices are processed on time
Formal qualifications in Commerce, Marketing or related discipline
5+ years strong experience in customer marketing disciplines, proficient in the use of all communication mediums
3+ years strong experience in 'below the line' mediums – inclusive of direct mail, online and EDMs spanning design, implementation and evaluation
Proven quantitative and analytical ability, able to independently leverage data sources to form conclusions and guide decision making
Solid experience and fully proficient in the use of all direct marketing channels – physical, electronic and mobile
Project Management experience, including resource and strong stakeholder management essential
Customer service focus and strong commercial acumen
Good knowledge and application of PowerPoint and excel skills and all other Microsoft packages
Experience in other utilities/telecommunications/banking industries – customer experience will be highly regarded

Junior Marketing Analyst Resume Examples & Samples

1+ years of relevant experience in Marketing and Business Development
Bachelor's Degree in Accounting and/or Finance
Knowledge of Financial Markets including, but not limited to: Asset Allocation; Equities; Fixed Income; Alternative Investments; and / or , Derivative strategies
Previous experience working with an Asset Management firm or other Financial Institution
Working knowledge of Backstop

Analyst, Marketing Affiliate Partnerships Resume Examples & Samples

Provides timely, detailed and effective written and verbal communication on the status of design activities, risks and complex process administration
Amount of specialized knowledge, experience and confidence enables the ability to coach/train team members
Aids and may collaborate in the thought process of decision makers with validated observations, analysis and recommendations
Analyzes and/or organizes complex information with broad direction. Identifies trends. Actively seeks the input and opinions of stakeholders; explores and compares a wide range of options before acting; decisions are sound, timely, attentive to details and recognize constraints and resources available
As a subject matter expert, develops and presents recommendations from accurate assessments and/or analysis. Offers solutions and designs to solve process, project or program issues; provides recommendations to improve the efficiency and effectiveness. Defends a recommendation and can confidently support it
Independently possesses the ability to diagnose complex situations into manageable parts
Works collaboratively with stakeholders to understand constraints and expectations
45%: Lead & manage multiple marketing channels such as Affiliates & Comparison Shopping Engines - that increase visits to the Sports Authority website and/or increase in-store sales. Be the expert for the channels from recommendations through execution & channel development initiatives. Optimize mix of channels to ensure highest return across channels based on marketing objectives
20%: Oversee the management and direction of 3rd party partners to ensure goals are met and deliverables are achieved. Deliver new opportunities and potential partnerships to enhance marketing capabilities. Evaluate whether partnerships are meeting business objectives and analyze benefit of vendor relationship versus competitive vendor offering or internal capability. Recommend & implement process changes. Develop & improve partnerships with key internal stakeholders - by ensuring channels address business objectives within strategic, resource & budget constraints. Educate partners on channel contribution to business
20%: Perform complex analysis on marketing channels - including ROI & business case analysis. Identify quantitative & strategic impact of business actions that could increase channel capabilities or amount of traffic driven by specific channels. Lead implementation of resulting actions
10%: Develop strategic plans for marketing channels & help evaluate trade-offs of these programs compared to other potential revenue-driving marketing programs. Champion channel plans & business cases for new channel opportunities within & outside of eCommerce. Develop & implement new channel strategies. Present & support plans to eCommerce Business partners & Senior Leadership for Sports Authority. Adjust strategy as overall Sports Authority business &/or e-Commerce business objectives evolve
5%: Establish new best practices for managed channels by establishing hypotheses, setting up & managing A/B testing for creative performance
8-10 years of digital marketing and e-Commerce experience
5-7 years creating and executing paid media marketing programs for e-Commerce business or Advertising Agency
Strong analytical & reporting experience – especially with Microsoft Excel
Bachelor’s Degree in business management, marketing or advertising; or equivalent experience required

Business Intelligence Report Analyst Marketing Resume Examples & Samples

Demonstrate firm capabilities in reporting and/or BI tools and platforms (e.g. Cognos, SAS)
Good organizational and analytic skills
Understanding the use of Structured Analysis and Techniques to determine business requirements, assumptions and constraints
A firm understanding of data nuances
Experience with Business Information Office and/or Financial Services industry

Data Analyst / Marketing Resume Examples & Samples

Perform planned and ad hoc summaries describing consumer and advertiser behavior. Products include traditional print and digital media. Behaviors include overall trends as well as reaction to specific marketing and sales initiatives to acquire and retain customers
Extract data from relational databases and other sources. Convert raw data into variables suitable for various statistical analyses. Analyses include scoring models to maximize response, profit, or circulation impact of direct marketing campaigns, segmentation, and net present value
Translate scoring model results into code to rank promotable lead files to select the best leads for a campaign
Automate SAS processes to produce results efficiently on a regular basis, usually monthly
Provide SAS programming support to the statistics manager as needed
Experience writing SAS code
SQL experience within SAS
Clickstream data experience
Ability to automate processes and analyze results
Bachelor’s degree in statistics, computer science or related field with emphasis in quantitative analysis, database marketing, or marketing analytics
1-5 years of applicable experience preferred
Knowledge of SAS, including DATA step programming and use of Base PROCs
Experience with SAS Enterprise Guide, Oracle, SQL, and UNIX a plus
Must be technically strong and comfortable in an analytical environment with attention to detail
Must be able to effectively balance multiple tasks while meeting tight deadlines

Junior Marketing Analyst Resume Examples & Samples

1 - 3 years of experience with email campaign management and email analytics tools (e.g. ExactTarget) as well as Web Analytics tools (e.g. Google Analytics, Adobe Site Catalyst)
1 - 3 years of experience working with financial measurement and reporting tools (Host Analytics, Dolphin PTS AP a plus)
Strong Microsoft Excel and Office product suite; database querying a plus (e.g. SAP)
Excellent communication skills and ability to collaborate and build meaningful relationships with peers and partners
Proficient problem-solving skills – ability to translate data into actionable marketing insights
Technical ability in a broad array of qualitative and quantitative methods
Retail experience preferred, but not required

Junior Marketing Analyst Resume Examples & Samples

Supports and coordinates the profit plan and strategic plan topline processes. Analyzes and consolidates the topline data
Support the SIOP process providing insights to the Region EMEA regarding business forecasting, interacting with external parties, OEMs, Industry experts, Sales Team
Interact and provide inputs to VG WW and Eaton Corporate for maintaining accurate market indicators (i.e. PMI)
Support the built of critical market research capabilities in the EMEA region to gather, analyze, and deliver insight on markets, OEMs and Aftermarket, end users, competition in alignment with VG Global Marketing
Gathers and reports significant business-related customer-specific information affecting Eaton’s Vehicle Group and the market
Performs specific market studies as required
Supports market and business related internal management communication and prepares and validates presentation materials in alignment with the Communications team
Maintains contacts with and processes input from key information sources to support the Marketing Manager with the effective communication and understanding of information affecting Eaton’s Vehicle Group
Supports maintenance and communication of general economic factors and government regulations affecting the Vehicle Group business
Participates on Vehicle Group marketing team to assess and evaluate opportunities for new products and programs by providing appropriate information as required
Performs additional functions as required
At least 1 year experience in a similar role, preferably in an multinational company from the automotive industry
Strong intellectual curiosity regarding market dynamics and implications and opportunities for Eaton
Ability to transform market research information into critical business insights for executive and line management by synthesizing findings into clear written reports and PowerPoint presentations
Ability to identify news worthy events for distribution within the VG
Ability and willingness to learn marketing functional knowledge
Languages: German and English

Marketing Insights Analyst Resume Examples & Samples

More than 5 years of experience in a market intelligence function, preferably in a B2B environment
Product knowledge and previous experience of the packaging industry is a plus
Fluent English. Additional European languages (e.g. French, German, Spanish) are a plus
Strong project management and ability to drive execution of plans in a highly complex matrix environment
Demonstrated experience with reporting tools and communicating key business topics
Comfortable with multi-cultural team, operating effectively with people at all levels and across all functions of the organization, building and maintaining relationships
Excellent influencing, communication and presentation skills across wide range of audiences
Navigates ambiguity
Strong conceptual and analytical skills, attention to details
Demonstrated analytical acumen and ability to synthesize recommendations from vast and not always aligned data sets
Experience with salesforce.com, Tableau or QlikView a plus

Search Marketing Analyst Resume Examples & Samples

Analyze industry trends, and competitive landscape to exploit expansion & optimization opportunities
Drive the design and execution A/B tests on ad copy and landing pages to optimize performance of landing pages
Partner with Creative, Product/Merchandising, Localization, and Regional Marketing teams to enhance keyword coverage, ad copy performance, and conversion rates
Manage relationships with vendors related to search marketing
1+ years of experience managing & optimizing paid search programs
Experience in using keyword bid management tools and proficiency in Marin Software a plus
Experience in designing and executing tests on ad copy & landing pages. Experience with Adobe Test & Target a plus
Advanced Excel skills required; solid understanding of MS Access, Business Objects, SQL, and HTML is a plus
Written and verbal fluency in European language would be a plus
Ability to multi-task and prioritize in a fast-paced and dynamic work environment, with an eagerness to consistently exceed objectives and improve processes
Takes accountability and ownership of his/her own work

Analyst, Marketing Resume Examples & Samples

Identifies issues, analyzes available data and information, and recommends changes to management
Creates and maintains multiple operational reporting tools
Provides analytical support of actual results against budget and feasibility of proposed business strategies
Consolidates data reports and delivers to help drive data-based strategic decision making
Provides analysis prior to and following any recommended changes
Creates and maintains compliance reports that identify discrepancies within the Company's billing systems
Ensures accuracy of data through partnerships with team members. Provides day-to-day validation and spot checks
May prepare reports to be used by other departments to correct billing issues

Analyst, Marketing Resume Examples & Samples

Support ongoing creative submissions for recurring campaigns
Become a team leader/subject matter expert in driving change and creating efficiency in job execution
Proven ability to build and leverage relationships
Preferably have some corporate work experience, even if via an internship

Senior Data Analyst Marketing Resume Examples & Samples

In collaboration with the marketing teams, define key metrics, and identify trends and opportunities
Measure media performance, provide data analysis on insights, and present recommendations on driving effective campaign media against goals, objectives and spending
Synthesize data from various sources and deliver actionable insights based on both qualitative and quantitative sources. Recommendations will be based on data mining of large, complex data sets
Predict and understand user patterns through metric and statistical analysis
Assist and build requirements, definitions, projects scoping, timeline management, and results documentation to ensure great media and digital data practice
Assist Media Team in supporting media planning and buying in-house as well as in implementing demand-side platform (DSP) tools and testing/improving data management platform (DMP) usage
Perform data management to enable good data governance, and accurate reporting on various Business Intelligence solutions
Suggest improvements in tools and techniques to support the team
Coordinate analytics projects (tracking/tagging, connecting technologies, point of contact for US counterparts)
Conduct ad hoc data analysis based on current teams’ needs and management priorities
Bachelor degree in a technical or quantitative discipline (Mathematics, Economics, Statistics, Computer Science, Engineering), a Master is preferred
Minimum 5 years of professional related experience
Depth knowledge of Adobe Analytics, Adobe Audience Manager, Adobe Cloud, Tableau and Excel - experience in programming in SQL, SAS, SPSS or comparable statistical modeling tool is a plus
Experience in Business Intelligence
Strong quantitative skills, experience utilizing scientific analytic methods, qualitative methods, and quantitative analysis techniques, as well as predictive modeling
Experience with ad serving platforms (Ad Gear or DCM) and CRM solutions (ex: Neolane) is a plus
Excellent organizational, communication and interpersonal skills
Experience in media agency is a plus
Bilingualism required

Marketing Optimization Analyst Resume Examples & Samples

Bachelor’s Degree in Marketing, Political Science, Economics, Engineering, Statistics, Computer Science or Mathematics
3+ years of business analysis experience, working with multiple stakeholders and supporting often complex decision making processes
3+ years of experience in an analytical and/ or a media planning role
Media planning/Communications/Advertising Theory experience
Statistical knowledge
Ability to own complex analysis
Ability to validate the models in a real world environment
Excellent communication skills and the ability to interact easily with all levels of end-users and technical resources
Experience working with outside technology consultants, both in a strategic and tactical context

Junior Marketing Analyst Resume Examples & Samples

Manage the Canadian website as well as various e-projects as assigned
Provide leadership support to optimize workforce
Interact with customers on a professional, timely and friendly manner
Assist others, communicate and participate as part of an experienced, dedicated and fun team
1-3 years’ work experience
Background in analytics
Comfort/experience with business modeling
Bilingual (French and English) skill set preferred
Refrigeration, electronic controls experience preferred

Marketing Insights Analyst Resume Examples & Samples

Support the Western Sales Division by using company research resources to address analytical and insight questions raised by Sales and clients
Analyze syndicated data (including panel) to identify trends and opportunity areas of growth for Western Sales Division
Prepare solution-based analyses to include industry, sales and trend insights with recommendations
Consult with customer teams to provide analyses and insights designed to support key business decisions
Support for 84.51 input collection, submissions, and insight deck development, including presentation to clients if needed
Resource for MPT set-up questions and interpretation of results for Central Division sales
Travel will be required up to 20% for client meetings
Daily on-site presence will be required in the News America Los Angeles Office

Analyst, Marketing & Partner Insights Resume Examples & Samples

Support research needs of National Ad Sales team with ad hoc requests and special projects
Collect, analyze, and interpret linear ratings data, digital measurement metrics, and social performance
Draw insights from secondary sources to establish value of VMN networks to advertising partners
Internship with national cable or broadcast network a plus
Knowledge of media metrics/math and measurement methodologies
Experience with linear ratings systems (Nielsen TV Toolbox, Star Media, Lake 5, etc.) or digital measurement systems (Omniture, comScore, @Plan, etc.)
Highly organized, strong attention to detail, and ability to work in fast-paced environment and multitask

Marketing Optimization Analyst Resume Examples & Samples

Work with marketing stakeholders to analyze the performance of marketing channels and create actionable optimization recommendations
Drive the strategy, implementation and analysis of Testing (A/B, multivariate) to drive performance lifts
Evangelize your findings throughout the org chart, inspiring marketing leaders to adopt data-proven strategies, and helping teams execute them effectively
You have a strong understanding of the digital marketing ecosystem and all of its main channels. You have experience optimizing multi-channels programs across the full buyer's journey
You are conversion-oriented (the “CRO” mindset). You have the ability to connect and optimize multi-touch experiences to achieve a single conversion goal
You are a strong communicator who turns data and analysis into storytelling for business stakeholders
Expertise with Adobe Analytics (Google Analytics at a minimum) for web analysis
Advanced Excel user (pivot and other), Adobe Target/Optimizely, A/B testing tools
Understanding of the online advertising ecosystem including retargeting, social advertising, etc
Strong understanding of all digital marketing KPIs
Experience with Marketing Automation and its capabilities including the use of behavioral triggers is a plus
6 signs that you are the right candidate
You like to tackle the big questions: You’d rather work on an issue than an assignment. You love figuring out the complex ramifications of a problem, understanding the real questions behind the question. You love to plan, try, fail and adapt the plan
You see clearly through complex data: Within 10 minutes of opening a monster excel file you just exported, you’ve pivoted it beyond recognition, and you’ve spotted 3 caveats and know how they affect the rest of the data. You’ve highlighted in green the six cells that actually matter and you can translate them into plain English or a relevant graph
You’re curious about people: You can harness the power of data, but you also know its limits. You know when you need to do a reality check. You are proficient with the modern marketer’s tools and can collect great personal insights online. You can also pick up the phone and have an engaging talk with a stakeholder to run through some of your ideas or take them out for coffee and dig deep into the pains and joys of their work life
You want to develop innovative strategies: When you have developed data-driven knowledge about the market and real insight into the customer’s mind, you are excited to bring the two together. You’re able to articulate a clear strategy that will effectively capture customer attention and revenue
You aren’t satisfied until strategies become real: You know that it takes more than a PowerPoint and bullet point recommendations to change the world. You’re ready to roll up your sleeves and get things done with marketing teams
You thrive on change: You adapt to the environment around you. Where others see a threat to the status quo, you see an opportunity to innovate and get ahead of the curve. More than that: you want to be the person who sparks change in the way you get the job done, the way Autodesk addresses its customers, and the way customers imagine, design and create a better world
10 Things That Describe You
Data-driven
Marketing innovator
User experience savvy
Undergraduate degree in Business, Marketing, Engineering, Stats, or a related field
Fluency in Microsoft excel & SQL a plus

Junior Marketing Analyst Resume Examples & Samples

Grow our brands by analyzing and executing targeted marketing campaigns for our publications
Create, execute and track digital marketing plans to grow our audiences
Adopt industry trends to continuously refresh digital marketing best practices to optimize tactics, including A/B testing, messaging tactics, segmenting, etc
Always be optimizing - measure and analyze the impact of campaigns to continuously be learning
Enhance segmentation strategy to drive stronger engagement across our database
Leverage social media to enhance visibility and audience engagement
Entrepreneurial spirit, track record of initiative, and ownership of work
Email marketing experience is a plus
Bachelor’s degree required with 1-3 years experience in marketing or relevant data-driven field

Marketing Optimization Analyst Resume Examples & Samples

Work with clients to develop and execute on their marketing analytics strategy driven through attribution modeling
Build reports and presentations for performance monitoring and continuous learning
Work collaboratively with data science team to create deeper customer/consumer insights
Solid understanding of marketing attribution modeling

Associate Analyst, Marketing Resume Examples & Samples

2 years of marketing experience in a performance-based culture preferred
Database marketing, CRM, and BI knowledge
Ability to lead, manage and coach others
Proven ability to think “big picture” strategies while also managing daily operations
Excellent customer service and project management skills

Associate Analyst, Marketing Sciences Resume Examples & Samples

Executing the measurement plan
Gathering data through various third party platforms and analytics tools
Experience in SAS, SPSS, R or other advanced analytics software packages

Analyst, Marketing Sciences Resume Examples & Samples

Generating and communicating clear, compelling and actionable insights
Ensuring that client facing and internal reporting is done in a timely manner
Identifying opportunities to continuously improve processes
Experience/ familiarity in ad-serving and web analytics tools (Google DFA, Atlas, Google Analytics, Omniture, etc.)

Data Analyst, Marketing Resume Examples & Samples

Creation of dashboards and reports providing insight into business data. Aggregate, organize and visualize data to communicate effectively
Design and delivery of advanced analytical models, such as clustering, segmentations or propensity models, to answer core business questions
Synthesize data from a variety of databases and provide clear actionable recommendations to key business leads and leadership
Work closely with data engineers and Senior Data Analysts to ensure the ongoing evolution and improvement of our data assets
Develop ad-hoc analysis and reports

Lead Marketing Analyst Resume Examples & Samples

Implement automated lead-nurturing programs to positively impact our current lead database
Establish, track and report on standard campaign metrics to optimize
Provide feedback and content for monthly operations report
Coordinate and integrate efforts with other Marketing personnel and cross-functional teams on a global basis
Serve as a company expert in email marketing strategies
Become power user of our marketing automation platform
Monitor inbox and respond to emails accordingly. Manage unsubscribes
Take the lead on integrating other marketing cloud applications or tools with Eloqua and documenting the process (once IT approved)
Bachelor’s degree from an accredited institution is required
Minimum 4 years’ experience in digital marketing
No relocation is offered for this position. Candidates being considered for this role must live within a 50 mile radius of Moon Township PA, Beachwood OH, Tinton Falls NJ, or Raleigh NC to be considered
B2B environment experience preferred
Fluent in Spanish, or Portuguese a plus
Experience with Eloqua is required
Excellent written and verbal communication skills with strong attention to detail
Solid understanding of online customer behavior
Understand e-mail best practices

Analyst, Marketing Resume Examples & Samples

Drafts research plan/proposal to address appropriate marketing issues for manager input
Contacts marketing research suppliers and directs activities to obtain bids and specification forms for potential research projects
Works closely with marketing research suppliers through all stages of research projects: questionnaire design, field selection, field instructions, field executions, tab plan, analysis. Learns and applies all approved standards and departmental practices
Develops clear communications – written and verbal – to share research results and marketing implications to brand team
Develops understanding and interacts effectively with resources and cross functional partners (e.g., CIS Leadership Team, Marketing, R&D, Sales, Finance, Nielsen, research suppliers, advertising agencies, media agencies)
Develops understanding of how to analyze and interpret data and utilize research tools available (e.g. New Products research, Advertising Testing, Strategy research, Nielsen Scan and Panel data, Product Testing, etc.)
Active team player; builds strong working relationships with Marketing, Suppliers and CIS peers. Listens well, actively participates in discussion and gains team members trust. Comfortable expressing point of view
Develops understanding of broad consumer, industry, brand, competition and category business fundamentals
Minimum Bachelor’s Degree (Social Science, Business Administration, Marketing preferred)
12+ months experience in consumer packaged goods, marketing/advertising research firm and/or marketing/advertising agency. (Advanced education may be the equivalent of one year's experience)
Understanding of measurement techniques, experimental design, basic statistical and data analysis knowledge
Strong analytical and problem solving skills, ability to work with information
Task-oriented with excellent sense of prioritization, highly organized with the ability to manage multiple tasks and to work under pressure
Able to handle conflicting time demands and focus on task completion with little direction or need for supervisory follow-up
Must be proficient on Microsoft applications

Lead Marketing Analyst Resume Examples & Samples

This position will be responsible for supporting program development and execution in relation to acquiring customers and cross selling to current customers
The Segment Marketing Lead Analyst will interact and drive programs across all marketing, product and sales support functions, requiring leadership skills, communication skills and the ability to drive cross functional teams effectively
Be the advocate and knowledge source to drive customer requirements and initiatives to grow revenue specific to the Large Enterprise and Federal Sector client base. Members of this team will coordinate across Product Management, Strategic Pricing, Channel Marketing, Database Marketing, Sales Support, Sales Directors, Sales Operations and Go-To-Market teams to drive segment-specific initiatives
This role will be measured on execution excellence and the ability to react quickly, determine priority and change as the needs of the business change. Driving leads, prospecting programs, funnel growth and closed opportunities are keys to success
Responsible for driving appropriate measurement from the Marcom and Marketing Operations team in order to determine changes, augmentations and repeats of effective programs
Reports to the Manager of Federal and Solution Overlay Team
Must have 6- 8 years of successful Marketing, Sales, Program Management experience
Must be data driven in decision making and recommendations; with an ability to translate raw or spotty data into a recommendation that is able to be shared with senior management to influence the business
Strong communication skills, leadership, analytical and decision making skills; with an ability to present and interact with Vice Presidents of the corporation
Must be highly driven, competitive and lead by example
Need to be flexible enough to play multiple positions, if needed
Strong Excel , SQL and PowerPoint skills a must
Ability to align resources to develop compelling business cases and value proposition
Must possess the ability to recognize business needs within varying organizations
Ability to travel as business needs require (approx. 5%-15%)
Established relationships with key decision-makers within each key market segment
Telecom and /or hosting/IT Services background a plus

Analyst, Marketing Insights Resume Examples & Samples

Manage, prioritize, and respond to analysis requests, which may be self-initiated from key strategic priorities or requests from stakeholders. Deliver insights and recommendations from analysis
Own daily/weekly/monthly KPIs and dashboards on customer journey, marketing channels, and content, providing business context and actionable insights to business teams
Develop competitive insights and library of industry best practices in marketing, proactively communicating insights on the competitive landscape to business leads
Contribute to and coordinate cross-functional team to deliver marketing insights to vendors on an ad hoc or proactive basis
Specialize in reporting, analysis, and insights focused on customer acquisition
Post-secondary degree in quantitative field (Engineering, CS, Math, Economics, Business, Marketing)
2-3 years’ professional work experience in analytical and strategic environment; digital marketing/digital commerce experience is strongly preferred
Proven ability in seeing the ‘big picture’ and developing strategic insights from analysis
Passion for understanding business context and objectives to ground analysis
Comfortable with managing large amounts of data, both quantitative and qualitative
Expertise with Google Analytics
Advanced Excel and PowerPoint skillset
Attention to detail and data accuracy
Proven collaboration skills, a team player who is able to act as both a leader and an individual contributor as required
Confident and effective communication (written & verbal) and interpersonal skills

Marketing Optimization Analyst Resume Examples & Samples

Measurement of media and marketing effectiveness
Validate the models in a real world environment
Communication of findings with all levels of management
Coordination with outside technology consultants, both in a strategic and tactical context
PhD in Marketing, Political Science, Economics, Engineering, Statistics, Computer Science or Mathematics
10+ years of business analysis experience, working with multiple stakeholders and supporting often complex decision making processes
10+ years of experience in an analytical and/ or a media planning role

Analyst, Marketing Data Resume Examples & Samples

Develop and maintain reporting dashboards to support decision-making within the marketing organization
Manage delivery of scheduled and ad hoc reports, noting business trends in new customer counts, order / sales impact of marketing triggers and promoted product performance
Design, implement and analyze controlled experiments to assess and optimize new opportunities across digital channels including modeling and predictive analytics
Identify best-performing customer segments and develop precise targeting methods within search marketing
Monitor and report on database quality metrics
Bachelor's degree in data science, mathematics, statistics or similar area of study
3+ years extensive and quantitative experience
Hands-on experience with experimentation set-up and assessment in marketing-related applications MAP and/or SFA/CRM systems
Proficient in Microsoft Office, Google Analytics, SAS, SQL querying or similar platforms and tools
Experience and familiarity with Microsoft Dynamics CRM
Knowledge of Google Analytics and Power BI

Lead Marketing Analyst Resume Examples & Samples

Develop and report on metrics to support development of recommendations, across marketing and sales
Utilize metrics and reporting to support Go-To-Market Strategies across the target audience(s)
Create, Drive And Maintain Product, Pricing, Positioning and Promotion Strategy
Identify and develop niche/target acquisition opportunities and programs, utilizing data to support and make recommendations
Analyze Segment (Prospects, Customers and Sales Channel) performance and make recommendations to improve key product sales
Bachelor’s degree and 6+ years professional work experience
Strong background in marketing strategy with significant knowledge and experience with analysis/reporting/process
Strong use of Microsoft Office products including Power Point and Word, Excel and other modeling software
Ability to work with ambiguous direction while driving programs forward to meet tight timelines and aggressive objectives
Exceptional organizational and problem solving skills and proven ability to handle multiple tasks

Senior Business Intelligence Analyst Marketing Resume Examples & Samples

Be the subject matter expert in all of Marketing related business processes, especially as they relate to Business Intelligence & Reporting
Work with the Marketing Ops teams to conduct training sessions for business users on analytics & reporting capabilities
Gather business requirements from stakeholders on various analytics initiatives
Analyze requirements, determine optimal solutions and determine gap from current state, dependencies and risks
Develop business requirements documentation, process workflow diagrams, functional specifications, user acceptance test scripts and other supporting documentation for BI initiatives
Ownership of the Marketing Analytics roadmap and Sustaining Engineering tracks prioritization with global Dev teams
Work with developers on determining level of effort and ensuring new functionality meets business objectives when delivered
Develop dashboard and report mockups in Tableau with respect to the UI Best Practices and have impactful UI Design
Communicate status regularly with stakeholders and executive sponsors
8-10 years of prior experience in a Marketing analyst as it relates to providing BI Solutions
Excellent knowledge of Marketing and/or Sales methodologies
Solid understanding of business process management best practices & business intelligence concepts
Ability to dive into technical details and design analytics solutions to meet business need
Strong data analysis & SQL skills
Expertise in Tableau
Good understanding of cloud based business models & cloud application technologies
Advanced skills using Microsoft Project, Excel, Word, PowerPoint, and Visio or similar products
Prior experience handling multiple projects in a fast-paced environment
Exceptional verbal, written communication and presentation skills
Experience with SAP HANA is a huge plus
Experience with Project Systems is highly desired
Business process design, project management, and/or Agile SDLC experience a plus

Analyst, Marketing Comms Resume Examples & Samples

Own the creation and dissemination of reputation, program and product measurement reports
Drive dialogue to translate data insights into actions and recommendations that will drive Share of Voice, Share of Impact and Sentiment with key stakeholders
Produce visuals and facilitation communication of results to the CMO office, marketing, sales and business leaders across Dell and Dell EMC
Manage multiple vendor relationships to ensure maximum return on every dollar spent
Facilitate vendor engagement across communications colleagues and stakeholders
Drive for automation of reports, dashboards and scorecards and work toward empowering communications teams with tools, skills and capability to generate insights
3-5+ years’ experience in public relations/communications (agency or corporate environment) or Marketing
Ability to analyze issues, seek, develop and execute solutions within a dynamic environment
Familiarity with communications/marketing measurement and able to compile and analyze data and develop insights
Ability to work across organizational boundaries, with strong relationship management skills
Proven ability to work in fast-paced, time-sensitive environments
Exceptional organization and project management skills with fanatical attention to detail
Ability to prioritize and manage multiple assignments simultaneously
Excellent interpersonal skills and strong written and oral presentation skills
Advanced knowledge of and experience with MS Office Applications (Word, PowerPoint, Excel)
Functional knowledge of html and programming languages a plus
Must be capable of working with a team, as well as with a great deal of autonomy
Possess a flexible, enthusiastic and proactive demeanor with a hands-on, detail-oriented work ethic
Maintain a high level of process and deliverable quality and consistency as well as excellent relationships with colleagues and stakeholders

Business Systems Analyst Marketing Resume Examples & Samples

Analyzes complex business problems to be solved with automated systems
Able to clearly communicate and articulate, both written and verbally, detailed specifications (e.g., project requirements, requested changes, and testing results)
May need to demonstrate a strong technical platitude, and understand both business and technical language and ideas
Manage technical project queue and assist Relationship Manager with resource needs

Insights Analyst, Marketing Effectiveness Resume Examples & Samples

Strong foundations: Sound understanding of market research principles and methodologies
Quantitative analysis: Ability to understand and interpret datasets and a superior attention to detail
Story telling: Ability to go beyond merely ‘reading’ numbers to making actionable recommendations
Strong stakeholder management: Confidence to manage expectations, both internally & externally
Commercial focus: Quality and timely delivery of projects to ensure revenues are recognised. Ability to identify a potential commercial opportunity
Fast learners: Quick to adopt and learn new technology & research methodologies
Advanced user of Microsoft Excel, PowerPoint and Word

Analyst, Marketing & Partnership Analytics Resume Examples & Samples

Own end-to-end evaluation of prospective and existing partner profitability
Interface with Business Development teams to gather information on strategic partnerships’ business and value proposition
Coordinate a collaborative evaluation process with various teams and departments to leverage departmental expertise and gain support
Develop strategies and recommendations that are based on robust foundational analysis and designed to optimize profitable growth
Gain support from key stakeholders and communicate actionable recommendations to Senior Management
Conduct research and ad-hoc analysis to support operational goals
Identify new analytical opportunities to drive efficiencies and maximize organizational value
Bachelor's Degree or higher in Mathematics, Economics, Statistics or other quantitative field
3-5 years of analytics experience in jobs with progressive responsibility
Master’s Degree preferred; advanced education may be substituted for years of experience (i.e Ph.D. with no professional experience)
Deep knowledge of data sources, tools and business drivers
Ability to apply advanced analytical concepts to improve business outcomes
Working knowledge of predictive modeling is preferred. Ability to analyze results analyze modeled results and identify opportunities
Advanced proficiency in Excel (VBA, macros, scripts, formulas, data visualization, etc.), PowerPoint, and statistical software packages (SAS)
Must have good planning, analytical, decision-making and communication skills

Analyst, Marketing System Resume Examples & Samples

Partner with the Marketing and other departments across Asia (Japan, China, Hong Kong, Macau, Korea, Taiwan, Singapore, Malaysia, etc.) to understand business requests and translate the business requirements into system solutions
Analysis, design, testing and ongoing maintenance & support for E-Commerce and marketing sites, Customer engagement, internal web systems and its related systems across Asia
Proactively find opportunities to improve operation processes (in team and across functional departments)
Execute system enhancements and new systems through the project life cycle leveraging both internal and external resources. Ensures deliverables such as Project Charter, Business Requirement, Functional/Technical design, configuring systems, providing guidance to developers, system testing, coordinating user testing, deployment and post-implementation support
Collaborate with US Coach IT team to improve and maintain systems to ensure consistency and compliance (SOX / PCI-DSS)
Bachelor’s degree and a minimum of 2 years in a similar role with proven track record in delivering digital projects, enhancements and on-going system maintenance across range of digital technologies
Experience and knowledge in ITIL, SDLC and project management
Experience in developing/implementing online promotion capability on E-Commerce system across multiple digital channels (web, mobile, portal, tablet and 3rd party E-Commerce platforms)
Experience and in-depth knowledge of retail E-Commerce related systems (contents management system, order management system, payment gateway system and warehouse management system, etc.) to support marketing activities such as promotion, campaign, sales events, etc
Experience working under multi-brands are desired
UX/UI design skill is a plus
Regional CRM and name capture implementation and/or on-going support experience are preferable
Experience and knowledge with social media and its integration to other systems are plus
Experience in deploying Web Analysis tool (e.g. Adobe/SiteCatalyst, Google Analytics, etc.) and its configuration are plus
Experience and knowledge with HTML5, web services integration and server-end application technologies (Javascript, CSS, SQL, Java, .Net, etc.)
Experience and knowledge in compliance standards (SOX / PCI-DSS) and Fraud Protection solutions are preferable
Strong communication and facilitation skills in English (and Chinese, Japanese and Korean are plus), with experiences in partnering with business clients, vendors and other IT team members to design and implement systems solutions are desired
Must be energetic and detailed oriented person with high standards of quality
Committed, innovative and positive thinker on getting things done
Adaptable and flexible person who has strong sense of responsibility with ability to manage one’s own time effectively and to prioritize wide range of simultaneous tasks
Desire and passion to learn new technologies and keep abreast of latest advances and trends in digital technologies

Lead Marketing Analyst Resume Examples & Samples

Communication / Internet: Responsible for implementation of consistent and proper use of Eaton logos, internet design, PR releases and statements, as well as maintaining consistency in all forms of verbal and written communication vehicles (co-op kits, stationary, forms, etc.). Responsible for formal communication to corporate managed distributors, representatives and trading partners. Manage and update of the Division portion of the website consistent with Brand and Product strategies. Coordinate with corporate marketing for external communications, OneLaunch product releases and internet consistency
Trade Shows and other Special Events: Responsible for trade show execution and coordination, including the development of the booth concept, the on-site management of the event, and all related periphery event planning. Responsible for coordination of other special events: customer/sales-force participation, and national sales meetings
Sample and Literature Fulfillment: The Analyst is responsible for maintaining literature and sample inventory, ordering samples and literature. Coordinate sales follow-up of samples and literature
Product Management Support: Prepare presentations and reports. Track target opportunities on target account list. Update distributor pricing/price sheets issued to our distributor partners and updates to SAP
New Product Introduction: Drives commercial release of new products including all collateral, sales aids, new release and sample stock ordering. Work with catalog distributors to ensure new product information is distributed and released. Coordinate and manage media release of new production information
Minimum three (3) years’ experience in public relations or marketing communications
Minimum one (1) year experience with Microsoft PowerPoint and Adobe Creative Cloud applications
Must be authorized to work in the U.S without company sponsorship
No relocation is offered for this position. All candidates must currently reside within 50 miles of Pleasanton, California to be considered

Analyst, Marketing Digital Resume Examples & Samples

Own Direct To Consumer, Web and mobile app analytics platforms, their management and future development strategy
Day-to-day data and project management for execution and activation of analytic initiatives
Both scheduled and ad hoc delivery of timely reporting and insight on our fast-growing Direct To Consumer business, including acquisition performance across channels and creative, funnel performance and conversion as well as aggregate ROI
Ensure DTC, web, and app tagging is up to date and functioning as expected using automated tag validation tools (Observe Point)
Leverage multiple technologies and platforms (Adobe Analytics, Google Analytics, Kochava, or similar) to produce actionable insights related to customer behavior, application performance, and risk management
Manage relationship between Business Transformation (IT) and Analytics/Marketing team
Execute A/B testing programs in all digital platforms in partnership with Digital Marketing team
Collaborate to determine analytic objectives and ensure data quality
Interpret data, analyze results using statistical techniques and provide ongoing reports
Identify, analyze, and interpret insights, trends and patterns in complex data sets
Work with agencies and vendor partners to create dashboards to help them make faster data driven business
Expect that special needs always arise and should be considered as important as brand/business responsibilities noted above
Education: Bachelor’s degree in Statistics, Mathematics, Finance, Computer Science, MIS, Business or a related field. MBA preferred
Experience: Experience with Data Analysis and Ecommerce/Direct To Consumer businesses, including 1-2 years analyzing data for an ecommerce leader, national manufacturer or CPG brand

Analyst, Marketing Resume Examples & Samples

Identifies, analyzes and maintains global market data and intelligence to determine growth potential for packaging solutions
Provides in-depth analysis (market, economic trends, etc.) to support long-range business planning and new product development initiatives
Builds and maintains on-going competitive assessments (players, activities, threats, implications) and profiles/positions of converters, board suppliers and machinery products
Manage and responds to research requests to assist with projects from marketing, business development and sales teams
Supports various customer research efforts (focus groups, ethnographic research, on line panels, etc.) by partnering with the marketing team
Main liaison with current market research providers and helps manage the relationships by evaluating new product solutions and future renewal processes
Expert data miner from various market research sources (Euromonitor, Mintel, Technomics, etc.) and other secondary research sources
Champion of SharePoint and CLM (Contract Lifecycle Management) tools for the marketing team
3 - 5 years of experience in market research, data analysis and/or product marketing; required
3 - 5 years of experience with a CPG, Beverage, ECOM or Packaging company; preferred
3 - 5 years of experience in marketing data solutions, including sales support and vendor management; preferred
Demonstrated ability to utilize market intelligence from a variety of sources to identify market trends, understand implications and present them as business opportunities
Ability to work with teams through complex projects; as working in team based, cross-functional and cross business environments are essential for success in this role
Proven project management skills to be able to manage multiple projects and meet deadlines on a continuous basis
Highly developed analytical skills for extracting implications out of raw data and presenting clear and concise key findings to drive business impact
Ability to interpret technical instructions and deal with several abstract and concrete variables
Proven self-starter with strong results oriented background requiring limited oversight
Advanced proficiency in Microsoft Office (Primarily PowerPoint & Excel) with aptitude for other software and/or technologies to solve business problems
Experience with lead generation tools and integration with CRM systems with a working knowledge of other programs like: Salesforce.com, SAP and other BI databases
Strong verbal and written communication skills with the ability to effectively communicate across all levels of an organization

Marketing Insights Analyst Resume Examples & Samples

Scope, design and project manage the execution and analysis of a variety of market research projects, including general Voice of
Minimum 2-3 years in a similar role in market research and analytics
Degree in Marketing/Business/Economics
Familiarity with some or many of the research methodologies described in the Responsibilities section
Strong flair for market research
Strong analytical and critical thinking capabilities (ability to work with data, understand how to find and efficiently extract insight, critically analyse it and build a story around it
Ability to produce robust analytical work in a space where data is often imperfect
Project management skills – particularly managing external vendors to complete projects on our behalf
An aptitude for analytical modelling methods such as linear regression and time series forecasting
Ability to work with multiple and varied internal and external stakeholders to achieve success
Excellent presentation and data visualisation skills - experience creating and presenting 1st class

Analyst, Marketing Intelligence Resume Examples & Samples

Use marketing intelligence tools to dissect, analyze and understand marketing campaign results & effectiveness, consumer behavior, and impact in marketplace
Data analysis should be able to inform the team on how to increase effectiveness through future optimization, validate business strategy and guide future decision making
Develop deep knowledge of marketing data and proactively identifies unstated business questions and hypotheses, as well as the analytical approaches needed to answer them
Conducts analysis related to a range of unique business challenges, interprets the data in a meaningful way, and translates the information into "marketer-friendly" results for senior leadership and other stakeholders
Serves as a strategic consultant to brands and agencies to understand growth opportunities and cost efficiencies across the organization
Work with cross-functional teams to assess qualitative and quantitative methods, define KPIs, goals, data sources, and consumer targets
Present data visualizations to articulate insights and make recommendations on strategies and testing opportunities
2-4 years of experience within a digital agency or management consulting firm
Strategic Thinker: Able to see the bigger picture amongst the details. Can take detail and transform it into a roadmap/vision
Strong Communication & Influencing: Can effectively communicate (verbal and written), collaborate and influence stakeholders across all levels in an open and honest way that quickly builds trust and respect
Structured, logical & creative thinking: The ability to dissect a problem into an organized approach and quickly form a hypothesis against which to run test analysis
Superior Analytics: Ability to complete complex analytical tasks error-free with limited supervision and generate insights from large quantities of data or disparate data sources
Tenacity: Persistent and resilient in the pursuit of objectives, can shift gears easily, is willing to take on new challenges and works to resolve issues
Comfort with Ambiguity: Solid judgement and decision-making skills

Analyst, Marketing Operations Resume Examples & Samples

Responsible for creating and maintaining product portfolio (Order Codes / SKUs) on Marketplace platforms, including content, images, tech specs, price, stock and delivery lead time setup
Takes the lead on new product launches, transition and end-of-life
Manage the online campaigns according the merchandising promo roadmap
Track the main KPI’s and preparer analysis in a daily basis to ensure the effectiveness of tactical actions and control of financial targets
Work closely with the Retailer partners to maintain the E2E operation, including portfolio management, order placement and backlog control, addressing possible issues involving systems or orders with the support internal areas, such as IT, customer care and finance
Support the team members on projects and tactical plans
Identifies, evaluates and recommends marketing opportunities, with the focus of optimizing online conversion and relevance, and improve the online user experience

Analyst, Marketing Campaign Development Resume Examples & Samples

Monitor and maintain marketing campaigns in Siebel and OBIEE and/or Teradata including email, direct mail, and IVR channels to ensure efficient and problem-free operations
Support and coordinate marketing campaign automation and associated tasks such as implementing, testing and executing marketing campaigns
Ensure design and functional specs meet business requirements
Test marketing automation including email systems, CRM system, data warehousing applications, data feeds and 3rd party software integration in multiple environments
Document software defects, using JIRA bug tracking system, and report defects to supervisors
Proactively identify new initiatives and/or improvements to current programs that gain operational efficiencies based on data analysis
All other projects and duties as assigned
This position has no direct reports
Bachelor's Degree (Marketing, Computer Information Systems, Business, or similar degree preferred) or equivalent experience with demonstrated proficiency
Minimum of 3 years Marketing or equivalent industry experience
Solid communication skills: Demonstrated ability to explain complex technical issues to both technical and non-technical audiences as well have the ability understand issues from a Marketing and customer experience perspective
Strong process orientation and expertise in documentation
Excellent technical analysis, planning and problem solving skills
Knowledge of the principles, practices and procedures of user acceptance testing
Ability to independently analyze data, identify discrepancies and inconsistencies and recommend a course of corrective action
Strong analytical thinking and problem solving skills
Ability to manage multiple projects and adapt to changing priorities
Ability to thrive in a fast-paced, team-oriented work environment
Ability to work with minimal supervision and demonstrate initiative and good judgment
Commitment to "internal client" and customer service principles
Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines
Strong understand of CRM application (Siebel/Teradata) functions and database objects
Strong understand of OBIEE application functions and tools
3+ years technical experience in a marketing operations role, preferably planning and executing marketing campaigns
3+ years CRM system and data warehousing experience. Siebel/OBIEE and/or Teradata/CIM are preferred
Knowledge of marketing concepts, customer databases, and campaign management software
Hands on experience and knowledge of SQL

Analyst, Marketing Resume Examples & Samples

Manage end to end campaign execution for one or more channels
Support marketing strategy improvements for Card Services
Manage compliance review process
Coordinate with tech and product management to complete any required updates
Ownership of channel campaign calendar

Analyst Marketing & Partner Insights Resume Examples & Samples

Draw insights from secondary sources to establish value of Viacom networks to advertising partners
Produce essential reports that keep sales informed and provide strategic positioning for our networks and digital platforms
Present network and program performance metrics, competitive advantages, and thoughtful research stories to Ad Sales in regular meetings
Support Managers and Director on additional projects as necessary
Experience with R or Python strongly preferred
Strong Microsoft Office skills (Excel, PowerPoint, Word)
Experience with linear ratings systems (Nielsen TV Toolbox, Star Media, Lake 5, etc.) and/or digital measurement systems (Omniture, comScore, @Plan, etc.)
Knowledge of syndicated data systems (MRI, YouGov, Kantar, etc.)
Internship with national cable or broadcast network
Related college degree

Actuarial Analyst, Marketing Actuarial Resume Examples & Samples

Degree holder in Actuarial Science or related major, with some progress in actuarial examination
Prior work experience in an actuarial role will be an advantage
Solid actuarial knowledge
Excellent skill in Microsoft Excel and Access is preferred
Effective communication and time management skills
Demonstrate initiative, commitment and responsibility as a team member

Junior Marketing Analyst Resume Examples & Samples

Post graduate degree in science, economics or a related field is preferred—would best suit people who have recently graduated from a PhD
Be data-driven with a strong business acumen
Knowledge of statistics and the ability to draw business insights from large datasets
Able to visualize and simplify complex data sets
Experience with HIVE/SQL or willingness to learn
Interest in both online and offline marketing
Currently living in The Netherlands or prepared to relocate to The Netherlands

Analyst, Marketing Resume Examples & Samples

Support Product Launch
Support the annual strategic planning process and quarterly business review processes
Promotional Materials development (adjustment, development, translations coordination, approval, printing , distribution, SOP compliance and BOX upload)
Promotional materials approval process and DOCs controls (Ignite submission)
Responsible for RFA creation, execution and control for physicians activities – HCP (contracts, travels, congresses participation, logistics). Ensure physicians are engaging well with customer via good communication
HCP contracts control
Keep an updated list of planned and wish list activities with estimated budget
Variable Expenses control – build the forecast and control the expenses in order to avoid over expenses and execute marketing routine activities as payment request and control and calculate and report accruals for all business expenses
Create, execute and consolidate Voice of Sales
Request and monitoring task to MKT suppliers
Marketing Audits
Copyrights authorization for clinical papers distribution
Box Update
When necessary, customer visits

Search Marketing Analyst Resume Examples & Samples

Digital advertising campaign fulfillment and performance monitoring and analysis
Utilize tools to provide accurate and custom estimates of campaign potential to sales team as they approach clients to pitch our SEM products
Internal and external partner communication relative to landing page improvement suggestions, and email optimization to maximize campaign performance
Construction and optimization of ad campaigns and associated creative
Minimum of 1 year of paid search experience required
Ability to work cross-functionally with internal teams and manage multiple projects simultaneously in order to meet goals
Basic knowledge of AdWords, Bing Ads, or other SEM user interface platforms
Experience with keyword research tools and ability to use these tools to setup/expand SEM campaigns
Exceptional analytical, verbal, and written communication skills
Google AdWords certified or become certified within 6 months of hire date
Digital Marketing experience: 1-2 years

Junior Marketing Analyst Resume Examples & Samples

Collect, deduce, analyze data from primary and secondary sources
Provide actionable recommendations based on analysis of data
Track cultural and market trends; provide insights

Derivatives Analyst, Marketing Group Resume Examples & Samples

Create presentations and client marketing materials regarding market developments, trade ideas & hedging topics
Model derivatives trades in support of live execution, credit exposure modelling, and client requested analysis
Participate in pre-trade checks including documentation, compliance and credit
Manage post trade processes including trade booking, confirmations, reporting and P&L
Oversee trading documentation including ISDA Master Agreements & CSAs
Manage counterparty credit process including requesting and maintaining trading lines
Lead role in researching client financial statements and other marketing activities
1-2 years of experience in a financial markets position with a priority preference given to fixed income derivatives
Strong quantitative skills including the ability to automate data analysis via spreadsheets & macros
Exceptional Presentation & communication skills required
Candidate should be able to manage tight project deadlines
Manage multiple tasks while working in a derivative trading floor environment
Knowledge of Financial products and markets
In depth knowledge of Excel, Word and Powerpoint for client presentations
Proficiency with Bloomberg
Bachelor’s degree with a priority preference for business or finance, or its equivalent

Data Analyst, Marketing Intelligence Resume Examples & Samples

Proficiency with digital analytic tools such as Google Analytics and Omniture as well as proficiency with Microsoft Office, Excel, Access. Familiarity with SQL is a plus
Ability to prioritize time well and juggle multiple projects effectively and proactively
Ability to communicate coherently and sensitively with clients, vendors and staff members Excellent writing, verbal, presentation and consensus-building skills
Intuitive and analytical approach to problem solving
Ability to organize people, projects and information, to work above and beyond the call of duty and provide guidance across departments in a team and matrix environment
Ability to meet high standards for quality and accuracy under tight deadlines
Five years or more experience in marketing analytics/marketing operation

Senior Data Analyst, Marketing Intelligence Resume Examples & Samples

Use customers’ raw data and analytical tools such as SAS, SQL, and Google Analytics to help them better understand their customer ; develop data presentations in Excel and PowerPoint
Make data-based recommendations to improve customers’ top and bottom line
Develop and build a variety of reports for the client, primarily with Tableau and Excel; identify trends and actionable insights
Develop and present written and verbal reports and presentations to internal teams and clients
Manage and resolve the key data issues involving quality and consistency of data for analytical purposes
Consistently lives agency's guiding principles
Works with Account Management, Strategy and Operations teams to maintain client relationships and client expectations
Bachelor’s degree plus at least three years of experience in analytical/planning functions or Master's
Expert proficiency with Microsoft Excel and PowerPoint
Proficiency with R, SPSS, SAS and/or Tableau a plus
Experience with web analytics tools (e.g., Google Analytics, Omniture) preferred
Experience utilizing analytics to marketing problems and opportunities to inform business strategies preferred
Proven ability to communicate complex ideas clearly to internal and external clients
Excellent written, verbal, presentation and consensus-building skills
Ability to prioritize time well and balance multiple projects effectively

Analyst, Marketing Operations Resume Examples & Samples

Analyze large data sets in excel related to campaign metrics and event attendance to identify trends that assist with increasing outreach to Financial Advisors
Understand and navigate approval workflows to ensure materials are legal and compliance approved for client distribution
BA or BS required; major in Accounting, Economics, Business, Finance or related fields preferred
3 to 5 years related experience in the investment management business, with preference given to those with marketing operations background
Strong familiarity with computer applications including Excel, Access, PowerPoint and Word
Ability to manage large data sets in excel through pivots and if required, VBA coding and macros
Quick learner of new marketing systems and approval workflows
Comfort working with a global team that spans regions and time zones
Expected office hours (in local time): 11 AM – 8 PM

Marketing Optimization Analyst Resume Examples & Samples

Create and manage the Marketing Optimization services organization serving
3+ years of experience in quantitative and qualitative analysis in one or more of the following areas: marketing research, marketing OR advertising agency (media planning)
Applied quantitative analysis experience highly preferred
Strong ability to effectively communicate information and ideas in written and verbal formats
Ability to lead, plan, develop, and implement projects / programs that generate profit and the courage to reject those that do not
Ability to measure business performance through financial analysis
Ability to effectively direct IT / Vendor resources related to analytic services
Demonstrate ability to work within a team setting and manage work flow(s)

Analyst Marketing Senior Resume Examples & Samples

Assess data to determine market size and Exterran's share by product line
Track leading indicators to determine market movement and resulting changes in customer needs
Assess competitors and any data allowing us to measure their performance
Follow major current and prospective customers to predict future needs
Review win/loss data to determine where we're losing, who we're losing to, and why by product
Bachelor's Degree in related field preferred
2 to 5 years of related experience required. Education in a field may be substituted for experience on a one-to-one exchange

Data Growth Analyst, Marketing Operations Resume Examples & Samples

Building reports to monitor marketing team performance metrics
Work with other members of the marketing team to run analysis that help the broader marketing team focus and optimize their efforts
Leveraging BI software (Looker) to run analyses on our marketing and sales data
Fluency in our Salesforce system and data flow
Serving as an authority on data stored in multiple systems (HubSpot, Salesforce and Looker) and data analysis techniques
Supporting marketers who need assistance analyzing data and interpreting results to drive decisions

Business Process Analyst, Marketing Resume Examples & Samples

Experience in software or high-tech marketing
Prior use of advanced marketing automation systems like Marketo or Eloqua
System administration and marketing experience using Salesforce.com

Analyst, Marketing Resume Examples & Samples

Support National Account Managers in securing sales and satisfaction from National Accounts customers
Ability to balance multiple assignments
Good organization skills
Ability to build and maintain relationships with customers
Necessary Tools and Training: statistical modeling software, (SAS, SPSS) and database tools along with internal CIS and Gas Request systems

Account Analyst, Marketing Resume Examples & Samples

Run reports and look-up information as requested by production team and/or client
Follow predefined procedures and update information in the information systems as needed
Consistently exceed client expectations and provide superior customer service

Analyst, Marketing Resume Examples & Samples

Identifies, tracks and forecasts patterns in residential, commercial and industrial customer base for all franchises to include customer counts, new meters, margin, consumption, marketing program costs and ROI, and leading indicators of customer activity
Supports Marketing & Sales Management in identifying new customers, markets and applications for natural gas and assesses the business impact of those implications
Uses analytic models to segment customers to determine optimum product offerings, messaging, channels and programs to achieve highest ROI
Develops forecast models to help predict outcomes of marketing programs
Perform data analysis, compile and distribute reports on customer growth, attrition and margin performance; make recommendations and findings and report to management
Use external data sources to supplement internal sources of data for CRM/database analysis and segmentation
Coordinate ad hoc requests for data analysis and market feasibility models
Responsible for the forecasting of customer growth and attrition with the use of statistical modeling software
Prepare variance analysis on budget and forecast results
Prepare monthly Marketing & Sales reports and responsible for compiling and maintaining cost, economic, and energy data
Participate in special projects, as requested
Bachelor’s Degree in marketing, statistics, business or related field, or equivalent combination of education and experience
Bachelor’s degree or equivalent with 2 years of experience or a combination of education and experience
Strong analytical skills and ability to contribute to planning and strategic thinking
Ability to develop and execute projects with minimal supervision
Excellent organizational, time management and project management skills
Experience in Microsoft Excel and with Data Management

100

Senior Technical Analyst, Marketing Analysis Resume Examples & Samples

Data analysis--create repeatable and significant analysis of marketing and sales programs
Data acquisition and transformation--obtain data from third parties and transform it into our internal databases
Sales analysis - analyze regular and test sales results to understand current performance
Data management -- work with IT to develop and maintain databases that support marketing and sales analysis
Ad Hoc Analysis--perform complex ad-hoc analysis in a timely manner to facilitate real-time decision making
Proficiency in Microsoft Excel, SQL
Experience with web scraping and statistical programming languages (R, Python, etc.)
Ability to solve problems using data and clearly communicate the results
Passion for the restaurant industry and desire to train in our restaurants to learn operations. A strong desire to help shape the future at Arby's

101

Junior Marketing Analyst Resume Examples & Samples

Strong computer skills; proficiency in Excel a must
Highly detail-oriented and analytical
Excellent organization and planning skills and a proven ability to multi-task
Strong communication and presentation skills, including the ability to articulate analytical and technical aspects to management
4-year college degree in Business/Marketing/Advertising/Mathematics or similar
1 - 2 years Marketing Experience (Preferred)

102

Junior Marketing Analyst Resume Examples & Samples

At least 2 years in a marketing related function
Ability to manage multiple projects with tight deadlines
Excellent proficiency with Microsoft Office suite, particularly PowerPoint and Excel
Creativity and enthusiasm important!
Knowledge of BBH products and services an advantage
Knowledge of marketing for the financial services business an advantage

103

Lead Marketing Analyst Resume Examples & Samples

Integrate forms with C360 as required, test with IT
Take the lead on integrating other marketing cloud applications or tools with Eloqua and documenting the process. (once IT approved.)
Minimum 5 years’ experience in digital marketing automation, skilled in HTML
Bachelor’s degree in Business or Marketing from an accredited institution
Minimum 5 years’ experience in digital marketing- preferably in B2B environment
Have experience with marketing automation platform. Specifically Eloqua
Spanish speaking a plus

104

Specialist / Analyst, Marketing Operations Resume Examples & Samples

Analytics and Reporting: Conduct marketing data analysis utilizing various corporate reporting applications (i.e. OBIEE, Tableau, Oracle, etc.) to support key decision-making processes of senior marketing leadership; Develop new standardized reporting templates to enable consistent spend management processes globally. Perform data analysis on both current and past spend patterns against industry ratios and corporate KPIs; Perform ad-hoc analytics as needed (e.g. spend by expense type, spend by vendor, spend patterns over time, spend by department, plan vs. actual, etc.)
Budget Management: The on-going tracking of marketing spend by budget across multiple departments and geographies; Forecasting remaining budget amounts; Provide status updates on opened POs; Reconciling budgets across the larger CMO organization and internal marketing departments; Performing ad-hoc budget requests (i.e. reconciliations, prior-year comparisons, status reporting, etc.)
Data Quality and Governance: Assume ownership of the various data quality improvement projects currently in flight. Work with global marketing budget owners to assess data quality metrics against corporate KPIs. Determine, present, and implement process improvements for increasing data quality
System Enhancements: Responsible for spearheading the analysis and recommendations for functional enhancements to our marketing system; Working with various global marketing departments to gather feedback on enhancement proposals, and brainstorm new system enhancement recommendations; Working with IT on enhancement feasibility, execution, UAT testing, and go-live rollout
System Owner: Provide approvals on our marketing systems requests, such as: budget name changes, adding or removing cost centers, adding marketing campaigns, etc.; Working with IT to resolve any systems breaks or issues that may arise from systems enhancements
Purchase Order Processing: Enter POs into our Marketing Resource Management System (MRM), and Oracle iProcurement System (P2P); Monitoring the PO approval process; Work with marketers and vendors on invoice management (i.e. timely execution of invoice processing, monitoring invoice accuracy); Reconcile marketing spend data between three systems: marketing, procurement and finance; Problem solve and advise on PO process inquires as needed
Systems Evolution: The business is currently analyzing possible solutions for upgrading or replacing our current marketing system of record. This role will play an integral part in determining functional requirements, assessing vendor package capabilities, creating recommendations against functional requirements, working with IT to implement and test new solutions, and help train users during roll-out
Support the annual planning process: Gathering budget categories and budget names for input into the marketing system; Working with marketers to gather planned campaigns and loading them into the marketing system: Loading finalized budget amounts into the marketing system
Audit: Work with Audit to support periodic systems assessments; Support Audit to implement any action plans that may be identified
Support Leadership with annual Investment Planning process
4+ years related finance, analytics, or operations experience for a global organization
Bachelor’s degree in a business or operations related disciplines preferred. (Marketing; Management; Finance; Accounting)

105

Marketing Insights Analyst Resume Examples & Samples

Use comScore data to conduct innovative research and deliver market-relevant insights in support of product development and thought leadership initiatives
Lead the regular publication of comScore’s syndicated market rankings in areas such as digital media, mobile, and video
Play role in planning, outlining, and developing unique insights content for comScore’s reports, presentations, and white papers
Actively engage with comScore’s syndicated data sets to surface interesting findings and insights that help demonstrate the value of our products to clients
Become subject matter proficient on a variety of topics, including digital consumer trends, social media, e-commerce, mobile, digital video, and TV in order to provide insight and analysis to journalists and other industry observers
Assist with various marketing communications functions, including the development and dissemination of press releases, blog posts and other written communications
Proactively pitch data, insights, stories and announcements to journalists to maximize awareness and media exposure for comScore
Work closely with leading technology and media journalists to incorporate comScore data and/or industry experts in their articles
Work closely with cross-functional teams (including product management, product marketing and sales teams) to devise marketing strategies that support sales objectives
Edit communications content and provide review/approval of client communications content that cites comScore
Use various marketing analytics tools for internal reporting purposes
Become an expert in using comScore’s syndicated measurement tools
Minimum of bachelor's degree from a selective university
Experience and/or strong interest in the technology, media or digital advertising industries strongly preferred
A high intellect individual who combines analytical excellence, razor-sharp communication skills and an ability to cultivate outstanding relationships with journalists and clients
Direct experience with syndicated research tools such as comScore Media Metrix strongly preferred
A proven track record of success in delivering measurable results
Flexibility and ability to work fast under tight deadlines with demanding quality requirements
Must be expert in all Microsoft Office applications and knowledgeable about technology and digital consumer behavior
A desire to set and pursue aggressive goals in an innovative, fast-paced and winning company
LI-NB1

106

Analyst, Marketing Resume Examples & Samples

Extensive data mining to uncover deep insights
Run queries on large quantities of set-top box data
Utilize Nielsen’s Arianna program and internal set-top box data to
Advanced knowledge of Microsoft Excel; experience with VBA and macros
Experience with SQL preferred
Meticulous attention to detail required to ensure accurate data pulls and logical file storage
Understanding of TV research analysis, marketing, media production, advertising sales, communications and digital media
Minimum 1-3 years in research with established track record of managing databases and executing regular reports
Dynamic personality to be able to effectively communicate with both internal and external partners
Creative thinker that can fashion meaningful stories with the ebb and flow of sports/news viewership
Strong understanding of the organization’s goals and objectives

107

Analyst Marketing Insights Resume Examples & Samples

BA/BS in Business, Finance, Economics, or other related field
3 – 5 years of experience analyzing sales and marketing data
2+ years of experience working with Adobe Analytics and Adobe Target (or other web analytics and testing platforms)
Strong analytical skills with impeccable attention to detail
Knowledge of various data mining techniques to generate business insights
Advanced Excel and Access skills; experience with Tableau or other data visualization tools, SQL experience plus
Strong ability to identify business issues, formulate plans to resolve these issues and effectively communicate the results to all levels of the organization
Salesforce Administrator or Developer experience a plus
Eloqua Administrator or Developer experience a plus
Excellent written / oral communication with ability to influence all levels of the organization
Ability to collaborate in a global team environment

108

Associate Analyst, Marketing Resume Examples & Samples

The individual will partner with local and regional marketing teams to ensure they are implementing programs according to strategy, creative guidelines and operating within a consumer marketing excellence framework to optimize results
Responsible for partnering with the global and regional marketing teams to track, monitor and report results globally, across programs
Key for driving research and insights regarding causes and employee programs to help drive further development and enhancement of pillar
Increase program effectiveness and efficiency through knowledge share, scaling of best practices and constant communication with the markets
Champion Priceless among internal and external stakeholders, creating content and partnering with HR and Communications to develop a comprehensive plan for engagement, learning and sharing
Creates and sustains an environment of innovation, collaboration and a desire to drive results
Substantial previous marketing and management experience required; knowledge of payments business a strong plus; strong business acumen
Previous exposure to consumer marketing and a general consumer understanding
Strong program and project management skills
Sound business judgment and strong business acumen; forward thinking, proactive
Flexible; adapts quickly to changing priorities and works well under aggressive deadlines
Self‐directed; ability to think independently
Ability to manage and prioritize multiple, concurrent projects in a fast‐paced, demanding environment

109

Lead Marketing Analyst Resume Examples & Samples

Contributes to the development of a marketing strategy and tactics consistent with the organization's overall mission, vision, and objectives through the use of data driven recommendations
Defines measures of success, objectives, recommends choice of media, and allocates resources so marketing strategies are effective, economical, and appropriate for the intended audience; demonstrates the ability to tailor marketing strategies uniquely for each channel
While this individual doesn’t have direct reports, he/she manages strategic bodies of work and leads highly visible strategic conversations across the organization with executive leadership teams
Adjusts marketing strategy and plans to meet changing markets and competitive conditions “on the fly” utilizing data and analytical skills; conducts post mortems and deep dives of how to improve marketing effectiveness future state
Liaises with other cross-functional managers to ensure that marketing activities are integrated with other parts of the business and align with corporate objectives
Drives Marketing projects to completion by leading, directing, evaluating, and developing a team of marketing professionals that effectively implement the marketing strategy and deliver on enterprise objectives
Manages a multi-million dollar expense budget and ensures that Marketing funds are appropriated in the most cost-effective and impactful manner
Requires deep understanding of each channel (mass and digital) and an evolving knowledge of channels consumers interface with regularly which shifts day to day
Demonstrates the ability to pivot quickly and adapt to the changing demands of the consumer based on how the customer is voting with their wallet (financial performance) as well as how the customer is voting with their time (e.g. how the customer chooses to consume the media)
Bachelor's Degree in Business, Communications or related field
3-5 years experience in Marketing or related field
5+ Experience in the Retail Industry

110

Analyst, Marketing Solutions Resume Examples & Samples

Track, evaluate initiatives and suggest improvements for each collaboration
Create and routinely update templates for reporting of paid partnership campaign results
Ensuring all brand driven traffic has been accurately tagged
Create and analyze UTM link reports to advise brand on traffic performance
Being always updated on the latest trends in Online Marketing Channels and responsible of keeping Lazada as a first mover on technologies and advertising
At least 2 to 3 years in either area of brand marketing/digital marketing/ media sales/ ecommerce experience that includes data-driven analysis of campaign performance
Proficient command of MS, Excel, and PowerPoint with advanced analytics & presentation skills
Experience in using Google Analytics, Adwords will be a plus
Excellent teamwork and problem solving skills
Strong communication skills and can build relationships with people from different background and cultures, both online and offline
Strong analytical mind-set

111

Analyst, Marketing Technology Resume Examples & Samples

Supporting the operational processes of maintaining Marketing Technology applications, which may include: user entitlements, troubleshooting issues, overseeing that governance standards are being followed, testing new functionality, etc
Defining and documenting business requirements, standards and governance processes
Analyzing and reporting metrics on utilization of key marketing technology platforms such as Eloqua
Support multiple projects simultaneously with skill, attention to detail, tenacity, and a focus on results
Supporting and training others on new technology features and enhancements
Defining processes and coordinating release management communications
Seeking opportunities for improving implementation and training of marketing technology

112

Analyst, Marketing Performance Resume Examples & Samples

Strong knowledge of the credit card and retail industries
Strong understanding of marketing channels and best practices; High proficiency in marketing KPI’s, testing, optimization, and continual improvement
Strong understanding of marketing systems, workflow management, and CRM tools, platforms, and environments
Strong skills in analytical and quantitative approaches, logic, and reasoning
Strong skills in Microsoft Excel (proficient in core capabilities, as well as pivot tables, macros, and analytical functions), PowerPoint, and Word
Strong attention to detail and self-auditing skills
Strong relationship building and verbal and written communication skills
Understanding of operational reporting related to marketing performance across multiple channels
Capability to code SAS and SQL and/or exposure to other CRM analysis tools and techniques, such as Unica, Adobe Campaign, APT, etc
Ability to meet established deadlines and work on multiple projects simultaneously
Ability to effectively identify, approach, and resolve problems
Ability to embrace change; adapt to new tools and processes
Alliance Data is an Equal Employment Opportunity employer

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