Analyst, Digital Resume Samples

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A Runolfsdottir

Adelbert

Runolfsdottir

821 Lubowitz Fields

Dallas

+1 (555) 431 1103

821 Lubowitz Fields

Dallas

Phone

p +1 (555) 431 1103

Experience Experience

Dallas, TX

Analyst, Digital

Dallas, TX

Treutel-Rath

Dallas, TX

Analyst, Digital

Assist with development of report automation
Develop one-time reports and dashboards as requested from other internal team
Build learnings during and after campaign completion to optimize future campaigns and continuously improve eComm objectives
Provide eComm team with key research and insights to help steer quality digital strategies
Collect performance data from all internal and external data sources
Interpret all digital data generated through digital campaigns, including but not limited to: display advertising, retargeting, SEM, SEO, email marketing, etc
Maintain all Health & Safety practices to code

Boston, MA

Analyst, Digital Organic Search

Boston, MA

Witting, Cormier and Runolfsdottir

Boston, MA

Analyst, Digital Organic Search

Creates online content and consistently checks for errors or issues (typos, broken links, feed lags, etc.)
Implements best practices in web writing, marketing, and content development
Perform daily search engine crawls to identify areas of opportunity for SEO optimization
Continually monitor and evaluate search results and search performance across the major search channels
Update tagging to ensure ranking for high traffic and strategic keyword groups
Enhances search and directory by analyzing traffic and results
Build daily SEO reporting

present

Chicago, IL

Senior Analyst, Digital

Chicago, IL

McKenzie and Sons

present

Chicago, IL

Senior Analyst, Digital

present

Work side by side with Sr. Manager of Marketing Operations to implement marketing programs and to measure their success
Partner closely with Finance and Marketing Channel owners to ensure accurate ongoing budget management
Define metrics and manage the weekly, monthly and quarterly reports/readouts/roll-ups for executives on key marketing programs and campaigns
Develop new ways to use data to guide better marketing investments across marketing
Determine optimal marketing spend allocation & efficacy at team and program level
Optimize existing weekly, monthly, and annual forecasting processes and reporting
Partner and align with sales, finance, and all marketing departments to manage all aspects of revenue planning (e.g., forecast, strategic plan, goals). Build and own revenue forecast models for in-depth analyses

Education Education

Bachelor’s Degree in Marketing

Rowan University

Bachelor’s Degree in Marketing

Skills Skills

Show an ability to work in a highly matrixed environment and act as a shared resource/SME across various lines of business
Serve as resource for questions and provide basic training to communicators who use reporting tools
Monitor data quality gathered via the analytics tools
Stay informed on the communications field and analytics industry, including new technologies, opportunities to optimize reporting, methodologies
Use data to measure performance, tell a clear, comprehensive story to non-technical stakeholders, to identify trends and patterns, and to present potential opportunities for internal stakeholders
Demonstrate thorough understanding of business terminology, enterprise organization
Communicate status of reporting requests (e.g., expected completion date, progress)
Produce both ad-hoc and regular reports and deliver insights for internal stakeholders and executives, using dashboards, data visualizations, and custom reports in a variety of tools (e.g., MS PowerPoint, chart templates, info graphics, etc.)
Manage relationship with external vendor to identify gaps in current analytics tagging implementation and provide recommendations for improving data collection
Identify appropriate report formats to use

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15 Analyst, Digital resume templates

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Senior Analyst Digital Insights & Analytics Resume Examples & Samples

Work with senior level Insights and Analytics staff to develop project timelines and deliverable schedules
Ensure all client materials meet or exceed expectations (from content to quality) and are delivered on time
Establish a strong relationship with day to day clients through a demonstration of industry knowledge and a deep understanding of client's business objectives
Develop measurement plans and reports that are relevant to the client's business and their creative/media testing
Ability to multi-task, work successfully with teams, and work under pressure
Advanced Excel skills and understanding of Microsoft Access and databases
SEO and SEM experience required
SAS and SQL experience a plus
Knowledge of media industry research tools including MRI, Media Metrix, Nielsen Net Ratings, Ad Relevance, @Plan, Web Trends, Jupiter, and Forrester
Bachelor's Degree required Master's Degree a plus
2 - 4 years relevant work experience digital media experience required

Analyst, Digital Asset Management Resume Examples & Samples

0-2 years experience in digital asset management; licensing experience preferred
Strong interpersonal capabilities
Thorough knowledge of Microsoft Word, Excel and Adobe Creative Suite for manipulation of assets
Understanding of digital file formats
Understanding of versioning of documents and assets
Understanding of taxonomy development and metadata standards
Experience working with a Web Content Management Systems (WCMS), html, java script, and CSS as well as other web design
Ability to explain complex matters in easy-to-understand terms
A high degree of patience and a strong willingness to help are imperative

Analyst, Digital Assets & Metadata Resume Examples & Samples

Analyze data models and standards across WB. Work closely with Data Governance, Business Solutions, Technology Strategy teams, and management to ensure execution is tightly aligned with business unit needs and vision and strategy
Map content lifecycle as it relates to asset metadata requirements across divisions and recommend/drive adoption of accurate metadata capture – automated where possible – and aligned to business use cases. Based on business and process requirements, identify opportunities to leverage existing and future technologies to streamline operations
Work closely with Business Units and clients to understand the collective needs of all users and ensure that common requirements are exploited while unique needs are supported in the most efficient manner possible
Develop roadmap and project-based financials for including all budget, forecasting, capital requests and long-term planning
Contribute to cross-WB and cross-TW initiatives from content source to archival strategies

Analyst, Digital Collections Resume Examples & Samples

Manage Digital discrepancy portfolio of approx. $17M
Actively collect $30.0M of Digital receivables
Track & resolve invoice discrepancies/disputes between Digital Ad Sales and Clients/Agencies
Bachelors degree in Accounting, Finance or Economics
Strong communication skills - oral, written, interpersonal
Ability to multitask, prioritize and deal with ambiguity
Self motivator and innovative
Collections experience a plus
Language skill a plus
Experience in cable industry a plus

Analyst, Digital Organic Search Resume Examples & Samples

Engage daily with organic search vendor to advise on business goals and campaign objectives
Perform daily search engine crawls to identify areas of opportunity for SEO optimization
Update tagging to ensure ranking for high traffic and strategic keyword groups
Build daily SEO reporting
Have understanding of critical keyword research platforms Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
Highly curious and passionate individual who is interested in learning the inner workings of SEO and how to influence them
Experience with SEO analytics tools including MOZ, Brightedge, Screaming Frog, Google Analytics a plus
Passion for data and interest in building reporting for the team and leadership
Excellent written, interpersonal, communication skills
Advanced skills with Microsoft Office, including Word, PowerPoint + Excel (pivot tables a must)
Technical / programming background preferred-a strong understanding of HTML, CSS, Javascript, server side data and PHP a plus
Strong organizational skills with excellent attention to detail

Analyst, Digital Paid Search Optimization Resume Examples & Samples

Deep knowledge of paid search best practices, bid management tools such as Marin. Reporting platforms such as Omniture and Adometry a plus
Expert-level competence in the core MS Office suite, particularly MS Excel (formulas, functions, charts, and pivot tables) and PowerPoint
Proven ability to logically translate and present analytical insights to key stakeholders

Senior Analyst, Digital Organic Search Resume Examples & Samples

Lead daily relationship with organic search vendor to advise on business goals and campaign objectives
Act as SEO representation for technical (Agile) teams and user experience (UX) to review all new pages and advise on content and tag requirements to positively impact search engine results
Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific
Implement link building campaigns in coordination with client SEO goals
Continually monitor and evaluate search results and search performance across the major search channels
Experience with website analysis using several analytics tools including MOZ, Brightedge, Screaming Frog, Google Analytics as well as other standard SEO tools
Strong knowledge of Analytics Software and high level of comfort building reporting for the team and leadership
Experience working with CMS and building/administering content in CMS environments
Technical / programming background preferred-a strong understanding of HTML, CSS, Javascript, server side data and PHP
Ability to work in a fast paced, open, entrepreneurial environment

Analyst, Digital Archive Resume Examples & Samples

Organize archival records and develop classification systems to facilitate access to archival materials
Create and maintain accessible, retrievable computer archives and databases, incorporating current advances in electronic information storage technology
Conduct thorough and ongoing audits of the digital archive’s collections to ensure completeness of the collections and accuracy of the records
Support a series of business units and digital archive media consumers (the digital archive user group) in access and use of the digital archive tools and infrastructure

Analyst, Digital Resume Examples & Samples

Working with the Manager, eCommerce & Digital Analytics and Director, Online Marketing, to develop marketing campaign dashboards capturing required data, provide reporting and analysis on key performance indicators
Interpret all digital data generated through digital campaigns, including but not limited to: display advertising, retargeting, SEM, SEO, email marketing, etc
Build learnings during and after campaign completion to optimize future campaigns and continuously improve eComm objectives
Develop one-time reports and dashboards as requested from other internal team
Support teams with self-serve reporting for department as required
Assist with development of report automation
Collect performance data from all internal and external data sources
Provide eComm team with key research and insights to help steer quality digital strategies
Plan, set up and manage analytic tools and site tagging as required
Assist with any and all other eCommerce functions on an as-needed basis
Post-secondary degree in a related field or equivalent experience
3 to 5 years of previous experience in a similar role with emphasis on eCommerce and digital analytics
Experience in leveraging insights from data and prioritizing testing opportunities by highest ROI, taking into account development cycles, existing assets and business objectives
Expert using website analytics tools such as Google Analytics and Omniture
Must be analytical and systems-oriented
Ability to manipulate and analyze large, multi-dimensional sets of data and clearly articulate findings
Ability to run reports with a fast turn around for ad hoc requests
Experience in understanding digital media, SEM, SEO, email and digital online marketing programs
Ability to multitask and manage projects simultaneously with tight deadlines and ability to problem solve
Ability to communicate with non-analytical team members clearly
Exceptional oral and written communication and presentation skills
Strong attention to detail in all areas
Excellent interpersonal skills, team-driven, ability to handle constructive feedback
Previous experience in retail and/or luxury brand(s)
Tag Manager experience
Experience with tagging debugging tools such as Omnibug, ObservePoint, etc
Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)

Senior Analyst, Digital Insights & Analytics Resume Examples & Samples

Meet with internal stakeholders to gather reporting requirements and data analysis needs
Perform in-depth and end-to-end analysis for Corporate Communications and, as appropriate, the businesses; This includes collaborating with internal team members to understand the business needs and objectives, and then translating those requirements to analytic requests, and extracting data from a variety of sources to develop recommendations that will improve business results
Identify appropriate data sources, report metrics and tools for gathering required information per internal stakeholder requests
Monitor data quality gathered via the analytics tools
Identify appropriate report formats to use
Produce both ad-hoc and regular reports and deliver insights for internal stakeholders and executives, using dashboards, data visualizations, and custom reports in a variety of tools (e.g., MS PowerPoint, chart templates, info graphics, etc.)
Communicate status of reporting requests (e.g., expected completion date, progress)
Use data to measure performance, tell a clear, comprehensive story to non-technical stakeholders, to identify trends and patterns, and to present potential opportunities for internal stakeholders
Demonstrate thorough understanding of business terminology, enterprise organization
Multi-task and support multiple project needs
Stay informed on the communications field and analytics industry, including new technologies, opportunities to optimize reporting, methodologies
Show an ability to work in a highly matrixed environment and act as a shared resource/SME across various lines of business
Manage relationship with external vendor to identify gaps in current analytics tagging implementation and provide recommendations for improving data collection
Serve as resource for questions and provide basic training to communicators who use reporting tools
Support both internal and externally facing websites
10-15% travel
Bachelors in social sciences, business, marketing, communications, applied mathematics, statistics or computer science
Expertise with the following research tools (required): Adobe Analytics (aka Omniture SiteCatalyst), Adobe Target, Google Analytics
Strong analytical skills and experience using software to analyze data
Basic understanding/knowledge of: Epsilon Harmony Platform, Sprinklr, Sysomos, YouTube Insights, Facebook Insights, Twitter Analytics
Data visualization experience (Tableau or Domo)
Experience working with tag management and digital testing tools
3+ years of experience performing data analysis and report development
Critical thinking, curiosity and proven ability to proactively explore solutions to unexpected insights that arise during analyses
Intermediate (or higher) level of proficiency with MS Excel and MS PowerPoint
Strong digital and analytic skills needed to distill disparate data into insight, intuition, and action
Proven track record influencing teams to action based upon your analysis and recommendations
Experience working with tag management and digital testing tools, being comfortable working with the vendor (Adobe) to identify gaps in current analytics tagging implementation and provide recommendations for improving data collection

Senior Analyst, Digital Resume Examples & Samples

Lead the annual and quarterly strategic planning, budgeting and forecasting process for the Digital Marketing department
Partner closely with Finance and Marketing Channel owners to ensure accurate ongoing budget management
Partner and align with sales, finance, and all marketing departments to manage all aspects of revenue planning (e.g., forecast, strategic plan, goals). Build and own revenue forecast models for in-depth analyses
Work side by side with Sr. Manager of Marketing Operations to implement marketing programs and to measure their success
Lead and deliver analytics projects driving key insights for making critical business decisions across each Department (for example: KPI forecasting and identification of key metrics drivers, and marketing spend allocation & efficacy)
Define metrics and manage the weekly, monthly and quarterly reports/readouts/roll-ups for executives on key marketing programs and campaigns
Run quarterly/monthly marketing metrics review processes & meetings for all stakeholders
Optimize existing weekly, monthly, and annual forecasting processes and reporting
Determine optimal marketing spend allocation & efficacy at team and program level
Ad hoc quantitative modeling
Develop new ways to use data to guide better marketing investments across marketing
7+ years’ experience in marketing, strategic consulting and / or finance
Ability to think strategically, but also have exceptional attention to detail in execution
Strong proficiency in quantitative analysis, and presentation using Excel and PowerPoint
Results-driven with very strong ability to analyze quantitative data to determine program effectiveness, ROI, forecasting
Must have budget management experience and financial analysis skills
Excellence in organization and planning
Previously built and owned integrated models in Excel
Strong team player with ability to develop effective working relationships with cross-functional teams
High energy with superb attention to details, and the ability to prioritize and deliver in a fast paced environment
Ability to self-start and self-direct work in an unstructured environment
Strategy consulting background or experience in large high tech company’s corporate strategy teams is a plus

Senior Analyst, Digital Assets Resume Examples & Samples

45% Manage and cultivate relationship with selected supplier; gaining their trust and being their primary point of contact for issues pertaining to online SKU presentation
35% Work collaboratively with supplier in identifying new business development opportunities and creating a market strategy to share with Merchant and VMM for future marketing initiatives
20% Track and measure performance on a weekly, monthly and yearly basis and leverage knowledge gained into actionable results
Proficient in Excel, PowerPoint, and Visio
Technical aptitude and agility to learn database systems and web-based tools
Proven record of having launched, revitalized, and differentiated brands online; ensured that the brand expression is cohesive across various digital touch points
Proven record of having worked with major consumer brands and knowing how to support/differentiate them in the digital space
Proven track record of taking ownership and driving results: self-starter and self-directed
Strong attention to detail and exceptional organizational skills
Ability to seamlessly manage multiple responsibilities within a fast-paced work environment
Exceptional interpersonal and communication skills - Ability to lead and manage cross functionally
Proven ability to build relationships and influence without authority

Analyst, Digital Organic Search Resume Examples & Samples

Develops content programs with the goal of significantly increasing the quality and depth of content on a site in order to achieve customer satisfaction, usage, and revenue goals
Creates online content and consistently checks for errors or issues (typos, broken links, feed lags, etc.)
Implements best practices in web writing, marketing, and content development
Ensures content is aligned with the organization's overall objectives and/or the promotional strategy for a product or brands
Enhances search and directory by analyzing traffic and results
Stays current on emerging digital media technologies and methodologies
Researches and recruits community sites for distribution, syndication, and content sharing

Analyst, Digital Collections Resume Examples & Samples

Ensure all discrepancies are identified on the monthly aging report
Working closely with Digital Ad Sales for discrepancy resolution
Confirm proper coding
Maintain/develop good working relationships with external and internal customers
Relationship building with sales organization
Assist the cash department with the allocation of payments received
Provide detailed spread adjustments in a timely manner
Contact agencies of all short/overpayment
Review unapplied cash, determining proper application/allocation instructions for the cash department
Review and approve Digital refund requests
Advise Credit department in a timely manner of all accounts experiencing financial difficulties
Reviewing Digital aging for proper collection tactics
Run, prepare and analyze various reports, including the discrepancy report, Cash package and monthly aging reports
Managing & Solving customer discrepancies (ensuring proper communication with markets & stakeholders)
Direct contact & collaborative efforts with Sales to resolve Digital Sales discrepancies
Providing immediate escalation of any concerns such as changes in the customers payment trends (behaviour)
Ensuring that Accounts Receivable ledgers are properly managed
Meeting individual cash collection targets (Aging, DSO, % of Overdue)
Providing the management team with periodic cash forecast projections
Preparing weekly and monthly reporting
Run daily agings as requested
Work within a team environment to achieve established common goals and deadlines, including established Digital cash targets
Participate in month end check pick ups
Work on month end close jointly with GBS NY & CS Team-may include applying cash
Bachelors degree in Accounting , Finance or Economic

Analyst, Digital Paid Search Resume Examples & Samples

Assist in managing all elements of paid search campaign management
Assist in implementing, optimizing, and tracking our paid search (SEM) programs, following up with measurement and reporting of campaigns from start to end to ensure KPIs are achieved (CTR, leads, phone calls, chats, etc)
Find, build, and test new campaigns and ideas on a continuous basis
Develop reporting and insight capabilities and processes to effectively assess progress and opportunities from various campaigns
Analytical Digital analytics experience with expertise in digital marketing, paid search and search engine optimization
Experience with a wide range of digital analytics tools including: Google Adwords, DS3, Digital Attribution tools, Adobe Reports & Analytics, etc. is a plus
Experience with A/B tests
Ability to handle and prioritize multiple projects while maintaining acute attention to detail in a fast-moving environment

Senior Analyst Digital & Interactive Services Resume Examples & Samples

Possessing experience in project management skills, including developing and managing to a project plan, ensuring the effective execution of all applicable processes, and the quality and the effective delivery of all designated deliverables
Establishing working relationships with the business units supported, IT, marketing agencies and vendors engaged with TMNA on delivering dotcom/digital projects
Providing technical consulting and assessing technologies to be applied on a project in support of TMNA business goals and TMNA I.S. technology standards
Creating business cases for the supported projects
Working closely with the other D&IS team members on the integration of TMNA digital strategies across multiple platforms, i.e.; portals, cloud, mobile, content management, Apps, blogs, rss, etc
Possessing negotiation skills to deal with customers, relationship managers, and IT staff on deliverables, key tradeoffs and resource requirements
Managing vendors
Maintaining accountability for all phases of the project and for the delivery of required project results
Establishing project metrics and manages to them
Understanding, or possess the ability to quickly gain understanding, of the key business issues of the customer, including their key metrics and critical success factors
Demonstrating significant and increasing knowledge about the business strategies of Toyota, as well as competitors and the general industry
A bachelor’s degree in Computer Science, Business Administration, Management Information Systems or related discipline, or equivalent work experience
Demonstrated functional work experience managing interactive projects (Digital, Mobile, Web Based)
Strong written and verbal communication skills with the ability to create and present concepts and recommendations to management
MBA and IT related work experience
Successful development and implementation of applications in new computing architecture environments using new and emerging technologies and work processes
Previous supervisory experience of technical staff, including associates and non-associates
Previous management of vendor relationships
Previous experience managing projects using Agile methodology

Analyst, Digital Insights Resume Examples & Samples

Develop suites of reports and distribute reports to product owners and channel leaders
Highlight key findings of the reports and help translate analysis, insights, and findings into actionable business recommendations for business partners
Work with digital product owners to help develop business cases for new digital channel programs
Track and evaluate the effectiveness of new and existing digital programs post launch (i.e. how are the programs tracking to goal)
Help the digital channel leadership team understand the impact and value the digital channel represents to the business through analytical findings, summaries and presentations, and meeting preparation
Capture and prioritize ad hoc inquiries generated by business partners, primarily within digital channels, but may also include Marketing and Retail Distribution
Anticipate business needs by answering the questions the business is not asking

Senior Analyst, Digital Member Experience Resume Examples & Samples

Work with the product managers and other team members to identify opportunities to improve and enhance our member experience products
Provide recommendations on what should be instrumented
Propose, design, and monitor A/B tests. Analyze the results and make recommendations
Analyze digital member product traffic and customer behavior. Provide recommendations to increase member adoption and engagement
Ad hoc support for key business needs or requests
Expertise in one or more BI and data visualization tools (Chartio, Tableau, Looker)
Strong experience with mobile/native analytics (across iOS/Android). Mixpanel experience a plus
Experience with native A/B testing analysis
Comfort with analyzing ranking & recommendation products
Background in analyzing feed-like products (FB newsfeed, LinkedIn Content feed, etc.) a plus
Exceptional SQL skills. Your queries don’t just “work,” they are optimized for readability and efficiency
Excellent written and verbal communication skills; ability to collaborate with data and software engineers as well as non-technical business owners
Flexibility with working on changing work schedules with the ability to work independently and solve problems on your own

Analyst, Digital Business Resume Examples & Samples

Work across Digital Business and with stakeholders to develop and document business, functional and technical requirements. Map requirements to technology platforms and capabilities, and intended outcomes
Work across Digital Business, and with IT and vendors, to define appropriate, scalable technology solutions and platforms to support Digital Business priorities
Contribute to application, technical, architecture and data analysis, design, implementation and testing, ensuring that technical solutions fulfill requirements
Identify, resolve and escalate (as required) potential risks, issues, and changes that become barriers
Identify and communicate cross-platform/technology issues and interdependencies
Consult with technical resources on methods, procedures and standards for use during system design, development and testing
Review code and technical documentation to verify compliance with requirements and architectural standards/guidelines
On an ongoing basis, ensure that technology platform, direction and implementation is consistent with and supports Rockwell Automation’s Digital Business strategy
Maintain visibility to, and investigate, new technologies that can benefit the Digital Business ecosystem and the company.Contribute to the Digital Business pillar of identifying trends, insights and best practices around Digital technology, operations and customer expeirence
BA/BS degree in Business or a technical field
5-7 years experience in systems analysis/architecture, technical/functional/business requirements development, software testing
Understanding of agile project execution methodology. Ability to operate in this manner
Outcome oriented
Understanding and application of scope integrity and adherence
Ability to collaborate cross-functionally, and influence others without direct authority
Ability to prioritize work, and multi-task across several assignments
Strong problem-solving, communication and organizational skills
Ability to work with minimal direction in a constantly evolving fast-paced environment
Ability to work harmoniously in a matrixed organization and with cross-functional teams
Understanding and appreciation of the importance of the customer and their experience, and ability to connect it to project requirements and outcomes
Experience working in a B2B/manufacturing organization
Experience with data architecture and validation

Senior Analyst, Digital Paid Search Resume Examples & Samples

Develop ad copy and traffic keywords/URLs to search engines (Google, Yahoo, Bing)
Execute day to day optimizations including negative keywords, bid changes, testing, reporting
Find, build and test new campaigns and ideas on a continuous basis
Provide knowledge/analysis of key metrics to identify, recommend and implement changes to enhance performance
Communicate effectively and efficiently via phone, email and direct contact
Deep knowledge of paid search best practices, bid management tools such as DoubleClick Search, Marin, Google or Kenshoo. Reporting platforms such as Omniture and Adometry a plus
Hard-working, willing to learn, and eager to be part of an enthusiastic team

IT Analyst Digital Channels Resume Examples & Samples

Understand business processes and IT systems, identify the business product needs and requirements
Analyze business requirements, write & manage story points, write specifications for developers, map business processes, explain users how functionality relates to process when necessary
Localize regional and global solutions, facilitate the deployment of available solution(s) through elicitation of gaps, bridging requirements to functional solution, documenting enhancements and coordinating configuration, administration and integration with deployed solution(s)
Oversee the program, be accountable for progress of work stream, ensure development work is done correctly/coordinate product development execution, communicate to business/ IT Directors, coordinate users in User Acceptance Test (UAT), assist unit testers, report on UAT
2+ years of relevant experience and a master degree in information technology or business administration
Strong communication skills with the ability to influence IT partners
Effective networks with business partners and stakeholders
Fluent in English and German

Senior Analyst, Digital Client Engagement Resume Examples & Samples

Identify key methods to improve client engagement via our digital channels
Successfully demonstrate root-cause analysis and proving your case through metrics
Assess new digital campaigns using criteria established in the digital strategy, exploring client value and business objectives to prioritize initiatives
Ensure proper tagging and measurement of campaigns to improve future campaigns and deliver a more engaging client experience
Develop and leverage a keen understanding of the client journey, pain points, and moments of truth in order to inform and refine plans
Regularly connect with appropriate stakeholders to surface new opportunities in our changing digital environment. Also, explore the impact of changes (e.g. regulatory) that may warrant a change in focus or priorities
Connect with key stakeholders for plan sharing and progress evaluation, updating the campaign and digital roadmap as new details emerge. Share updates with governance groups to ensure visibility
Interact with various PMO groups to ensure a good line of sight into digital work across multiple business areas
Create a business case in a situation where many of the variables are unknown and trying to gather the required information
Collaborating effectively to resolve challenges when business plans conflict with client priorities
Deep expertise in digital, enterprise-level understanding of digital capabilities, strategic and systems-oriented thinking
A depth of strategic experience with a focus on business model evolution
Sound understanding of financial and accounting concepts
Individual Insurance and Investments distribution and product knowledge
University degree in Marketing, Business or Information Technologies

Senior Analyst, Digital Product Analytics Resume Examples & Samples

Derive actionable insights and provide clear and concise recommendations to business stakeholders, and executive leadership
Identify key trends, issues and opportunities to optimize our marketing spend, improve customer retention, increase product interaction, and maximize profitability and ROI
Determine when to seek guidance from manager/customer
5+ years of experience performing in depth quantitative analyses of marketing data, online product, customer segmentation, ROI analysis, forecasting, etc
Superior critical thinking and problem solving skills
Highly proficient in SQL and Excel
Comfortable providing data & knowledge of projects to make presentations to executives
Hands-on experience with Adobe Analytics or another Web Analytics tool preferred
Thrive in a fast paced, timeline oriented team environment

Senior Analyst, Digital & Cross Resume Examples & Samples

Collaborate with Ad Sales and Marketing teams by providing performance and success stories for custom campaign sponsorships on partnership platforms (Buzzfeed, Vox, and Apple News to name a few)
Uncover audience and marketplace insights which showcase value of NBCU’s digital portfolio - including maintaining reports on audience performance and engagement
Generate reporting and measurement for digital campaigns across partner platforms, ad products, and other innovative distribution initiatives of NBCUniversal
Field and deliver ad hoc cross-platform analyses to benefit ad sales initiatives
Contribute portfolio and campaign specific insights to help drive business decisions and advertiser revenue
Train teammates on digital measurement execution
Bachelor’s Degree required in relevant field
Understanding of cross-platform media landscape and consumption habits
Working knowledge of Analytics toolsets including Adobe, Google, YouTube, Facebook Insights, etc
Mastery of Microsoft Office
Ability to multitask, work on multiple projects simultaneously and effectively

Senior Analyst, Digital Messaging Resume Examples & Samples

Email Marketing experience
Hands-on experience with large Email Service Provider (ESP)
Strong knowledge of HTML and Photoshop
Experience in navigating within a large, complex organization
Mobile Marketing experience
Experience working with Agile technology platforms
Experience in heat map analysis and stakeholder presentations

Analyst, Digital Signage Resume Examples & Samples

Establishing contacts within the industry and developing expertise within specific sub-sectors of the business
Constructing detailed numerical and written analysis on the latest market trends
Under supervision or as part of a team effort, respond to research-related questions from clients
At least 3 years of experience in analytical role (strategy or financial analysis preferred) or masters degree
Experience in building and maintaining multi-layered Excel models
Requires a keen attention to detail and highly effective organization and prioritization skills including the ability to stay on task and maintain focus in a fast-paced environment
Ability to write English clearly and concisely
Database design or manipulation experience would be useful, but is not essential
LI-AL1

Interim Analyst Digital Messaging Resume Examples & Samples

Campaign request acknowledgment & scheduling
Monthly reporting
Costing
Administrative duties in relation to data
May be required to travel
PASS in English language – Standard Grade (or equivalent)
PASS in Maths – Standard Grade (or equivalent)
PASS in English language – Higher Grade (or equivalent)
Prior experience in using Cheetahmail and/or CCMP
Interest in marketing
Flair for design

Analyst, Digital Resume Examples & Samples

1+ years of digital media buying, negotiation and implementation experience in an agency environment is required
Aptitude for mathematical concepts and an understanding of the digital marketplace
Avid explorer and user of multi-digital vehicles; knowledge of the relationship opportunities between on‐and‐offline media
Able to understand application of, use of industry tools such as (DDS/Prisma, ComsCore, Nielsen, AdViews, eMarketer, etc)
Excellent presentation, verbal, and written skills

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