Senior Analyst, Digital Analytics Resume Samples

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S Little

Savanah

Little

95150 Schroeder Roads

Philadelphia

+1 (555) 888 9301

95150 Schroeder Roads

Philadelphia

Phone

p +1 (555) 888 9301

Experience Experience

Phoenix, AZ

Senior Analyst Digital Analytics

Phoenix, AZ

Kulas, Raynor and Kutch

Phoenix, AZ

Senior Analyst Digital Analytics

Tell a story of how users behave while they interact with clients' digital initiatives
Define learning objectives, KPIs, and supporting metrics based on business objectives and design direction
Produce A|B and Multivariate Testing, owning the process from concept to execution
Develop meaningful relationships with clients to deliver strategic insight and impart recommendations that improve clients' business
Lead client-facing presentations
Inside-out knowledge of at least one web analytics tool (e.g. Omniture, WebTrends, Google Analytics)
Develop dashboards, executive summaries, and weekly/monthly reports to measure against KPIs and other performance metrics

Los Angeles, CA

Senior Analyst, Digital Analytics

Los Angeles, CA

Huel, Bins and Ruecker

Los Angeles, CA

Senior Analyst, Digital Analytics

20% Work with Other departments providing analytical insight on business performance
Contribute to the development and implementation of best practices and measurement frameworks that effectively capture necessary campaign data
Work collaboratively with the app teams – learn the business and proactively inform stakeholders on key trends and performance indicators
Manage the delivery of reporting (ad-hoc, weekly, monthly) and strategic analyses of website performance data
Performing trend and data analyses to evaluate performance of current products, sites, events and programs
10% Works with the Web analyst to provide weekly Web Analytic dashboards
Assist Managers and Directors with custom research projects and initiatives

present

Los Angeles, CA

HBO Senior Analyst, Digital Analytics

Los Angeles, CA

Erdman, O'Conner and Rutherford

present

Los Angeles, CA

HBO Senior Analyst, Digital Analytics

present

Assist in thoroughly vetting our Adobe Analytics implementations and work to escalate issues as they arise
Create dashboards for automated client reporting
Assist in creating automated dashboards
Run weekly, monthly and ad hoc reports for product, marketing and editorial teams
Thoroughly test Adobe Analytics implementations and escalate issues. Ensure accuracy of data reporting
Interpret and present complex analysis
Ensure accuracy and integrity in reported data

Education Education

Bachelor’s Degree in Relevant Field

The George Washington University

Bachelor’s Degree in Relevant Field

Skills Skills

Strong leadership profile and excellent negotiation skills
Basic math functions such as addition, subtraction, multiplication, division and analytical skills
Ability to read, write, and interpret business and technical documents
Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook), with strong understanding of Excel (formulas, macros, pivot tables)
Excellent written and verbal communication skills
Influence key cross-functional business partners by delivering analyses and recommendations that support the company's strategic direction, optimal value creation
Analyze reports, provide insights, and develop testing strategies to drive digital profitability and overall direction
Strategic critical thinker who also has a high attention to detail
Lead development of dashboards and analysis to answer strategic questions for the business. Manage new data sources & automation of regular reporting to answer business, marketing & site questions
Manage digital analytics reporting to support key performance indicators for e-Commerce business, marketing and site; have expertise of data sources and data anomalies

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15 Senior Analyst, Digital Analytics resume templates

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Analytics Lead & Senior Analyst Digital Analytics Resume Examples & Samples

Tell a comprehensive story of how users behave and how they interact with client's digital initiatives through multiple data sources
Provide holistic analysis and actionable insight by using data and business savvy to identify strategic insights that will help dictate the direction of the client engagement
Define learning objectives, KPIs and supporting metrics based on business objectives and design direction
Produce A|B and Multivariate Testing from concept to execution
Collaborate with teams as an analytics leader to inform design, content and user experience development decisions
Develop deeper relationships with clients to deliver strategic insight and impart recommendations that potentially improve client business
Work to develop opportunities that further optimize digital initiatives and increase scope of work among different client initiatives
Own and lead analytics presentations for major clients and multiple streams of work
Evaluate analytics implementations in order to understand and optimize the site interactions and behavioral variables that are being captured
Bachelor’s degree required with strong academic record from a top-tier school
Sr. Analyst 3-5 years – Analytics Lead 5+ plus years of work experience in analytics, product, management consulting, and/or finance
Excellent verbal, written, and presentation skills
Inside-out knowledge of Omniture and Google Analytics, with an deep understanding of the pros/cons of Coremetrics, Webtrends, and Unica
Experience with implementing analytics on complex site builds and for a variety of measurement challenges
Proficiency in Excel and PowerPoint SQL/SAS skills a plus

Analyst / Senior Analyst Digital Analytics Resume Examples & Samples

The candidate will be familiar with DART for Advertisers and at least one of the following: Omniture, Google Analytics, WebTrends
A bachelor’s degree is preferred, along with 3+ years of digital experience
A solid understanding of internet technologies and web analytics is necessary. Experience with e-mail tracking is a plus
Strong Excel, PowerPoint, and general math skills are required
Should be familiar with HTML and JavaScript

Senior Analyst, Digital Analytics Resume Examples & Samples

Initiate and synthesize analytical business requirements from digital marketing management: document requests and ensure measurement plans support campaign planning
Supports development and design of automated reports and dashboards using Excel, Tableau, SiteCatalyst, and Insight or similar tools
Partners with IT and digital marketing partners to ensure measurement implementation supports analytical requirements; supports tracking process adherence and administers tools
Supports the digital marketing campaign process
Presents findings post-campaign launch
Manages multiple projects simultaneously
BS/MS in marketing or quantitative discipline
3+ years in Web Analytics
Understanding of core analytics methodologies such as experimentation and testing, forecasting, voice of customer analysis, and customer behavioral segmentation
Proficient at key performance measurement for digital marketing
Proficient at standard clickstream and tracking analysis tools, preferably Adobe Site Catalyst and TrackingFirst
Exposure to project management skills and business process redesign principles
Understands information design principles and information reporting techniques

Senior Analyst Digital Analytics Resume Examples & Samples

Tell a story of how users behave while they interact with clients' digital initiatives
Provide holistic analysis and actionable insights by using data and business savvy to identify strategic key that will help dictate the direction of the client's engagements
Define learning objectives, KPIs, and supporting metrics based on business objectives and design direction
Produce A|B and Multivariate Testing, owning the process from concept to execution
Collaborate with other capability teams as an analytics leader to inform design, content, and user experience development decisions
Develop meaningful relationships with clients to deliver strategic insight and impart recommendations that improve clients' business
Lead client-facing presentations
Bachelor’s degree required, with strong academic record from a top-tier school
2-5 years of work experience in Analytics, Management Consulting, or Marketing
Inside-out knowledge of at least one web analytics tool (e.g. Omniture, WebTrends, Google Analytics)
Experience with implementing analytics on complex site builds
Strong quantitative and qualitative analytical skills with proven ability to demonstrate data interpretation that maps back to client business
Excellent verbal and written skills with ability to prepare client-ready documents
Proficiency in Excel and PowerPoint SQL/Access/SAS/Tableau skills a plus Recruiter: Orly Miller

Senior Analyst Digital Analytics Resume Examples & Samples

Serve as analytics lead for all digital marketing channels including web, email, display, and social. Provide analytical support and actionable insights on website performance and user experience
Develop dashboards, executive summaries, and weekly/monthly reports to measure against KPIs and other performance metrics
Partner with Sr. Manager, Digital Engagement to drive digital analytics best practices and standards within the organization
Bachelor's degree in a quantitative discipline; business, math, statistics, computer science
3+ years of marketing data analysis experience using web analytics & optimization tools including expert knowledge of Google Analytics; Google Analytics certified
Strong understanding of the digital marketing/media landscape
Proficiency with SEO/SEM management and research tools
Familiarity with Content Management Systems (Sitecore), Email Marketing Platforms (ClickDimensions), and CRMs (Microsoft Dynamics)

HBO Senior Analyst, Digital Analytics Resume Examples & Samples

Partner with internal stakeholders to write Adobe Analytics tracking requirements for HBO’s digital initiatives
Interpret and present complex analysis
Communicate tracking requirements to developers
Thoroughly test Adobe Analytics implementations and escalate issues. Ensure accuracy of data reporting
Create and maintain documentation (tracking requirements, test templates, etc.) related to Adobe Analytics implementations

Senior Analyst, Digital Analytics Resume Examples & Samples

Support the business and key stakeholders – leverage our internal and external information sources to support our decisions and provide insights into subscription-‐based audience behavior
Connect data from various sources including Apple AppStore, internal cross-‐device single sign on, and Adobe Analytics to complete the most comprehensive user story
Work collaboratively with the app teams – learn the business and proactively inform stakeholders on key trends and performance indicators
Conduct ad-‐hoc analyses on app performance (proactively and based on specific questions from group heads and other senior executives)
Establish or edit recurring reporting that deepens the understanding of the business and the user
Focus on optimization of free trial conversion, login funnels, acquisition/ marketing, and churn/ renewal rates
2-4 years subscription data experience preferred
SAS/STAT, SQL Workbench, D3 js, Python, R, Databricks a plus
Video streaming and app experience a plus
Children's media experience and COPPA knowledge a plus
Experience using deep statistical analysis to answer business questions
Excellent quantitative, presentation, written and verbal communication skills
Solid client management skills – experience agency side and/or supporting large, diverse internal client groups
Self‐starter who is energetic, enthusiastic, adaptable and customer-oriented

Senior Analyst, Digital Analytics Resume Examples & Samples

Performing trend and data analyses to evaluate performance of current products, sites, events and programs
Accurately interpreting trends and translating these trends into actionable data for the sales and marketing team
Understanding and using software applications that extract data from primary sources, i.e. Ominiture, Bango, comScore, Nielsen, etc
Executing and sometimes leading the execution of market research studies both from data available to the organization and from secondary research sources
Demonstrating cross-platform analytics proficiency: online, social, mobile and/or on-air
Working with Integrated Marketing team to support client initiatives and measure success of linear, digital, social and cross-platform campaigns
Partnering with Sales, digital and social Team in an effort to quantify success of all social media led initiatives for TBS and TNT
Utilization of syndicated research tools to build sales presentations and one-sheets, responding to requests and questions from sales in a timely fashion
Proactively collaborating with the rest of the TEN Research team on story-finding and sharing industry insights
Utilization of media research software and analytic skillset to identify trends, pull accurate data, draw valid conclusions and create useful presentations in collaboration with the Presentation Design Department
Receives work in the form of short- and mid-term assignments that regularly require the application of independent judgment
Trains less experienced members of the team
Work is subject to regular supervisory review at defined milestones
Bachelor's degree in relevant field
Self-starter with at least 3 years media research experience in television (including Nielsen Ratings), social and digital research
Proficiency in extracting, manipulating and analyzing data from Linear, Social and Digital reporting systems including the Nielsen suite, StarMedia, ComScore, Adobe Analytics, and Rentrak
Strong analytical, technical, verbal and written communication skills necessary
Advanced knowledge of Microsoft Office including Word, PPT, and Excel
Ability to work in a team environment and handle multiple projects simultaneously
Desire to actively contribute to the organization's growth and success

Senior Analyst, Digital Analytics Resume Examples & Samples

Social Buzz Monitoring – The collection and analysis of social conversation around film content & activity (most notably a trailer). This includes pulling volume, tone and topics in the buzz, as well as more granular demographic information, and benchmarking against historical examples
Audience Feedback & Insights – The analysis of potential target audiences (consumer behaviors & affinities) and film franchises (fanbase psychographics & conversation), extracting social data to drive early strategic planning
Digital Campaign Reporting & Optimization – The development of movie “report cards” and analysis of our primary digital KPIs (including video views, social engagement & buzz, search) to drive actionable campaign insights
Digital Preference Testing – Leveraging social & video platforms, plus new digital research tools to determine consumer preference around various creative materials
Box Office Modeling – Using digital & social data to project potential box office performance and optimize marketing campaigns tactics
Digital Media/Marketing, including an understanding of the unique and quickly changing movie marketing landscape
Media Math including CPMs, CPCs, and Reach/Frequency
Excellent written communication, oral communication, presentation, and team building skills
Data-driven; a “numbers person” who can creatively interpret data and campaign KPIs to solve business problems
Experience with top social listening platforms (Crimson Hexagon, Sysomos, Radian6, etc)
Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook), with strong understanding of Excel (formulas, macros, pivot tables)

Senior Analyst, Digital Analytics Resume Examples & Samples

Analyze large datasets and provide actionable insights and recommendations to optimize site, content and merchandising performance
Develop and maintain dashboards, metric reports and other ad hoc analyses
Understand critical paths, conversion events, segmentation types, referring channels, marketing campaigns, and specific attribute correlations
Inform site optimization strategies and support the design, creation, execution and analyses of A/B and multivariate tests to optimize the site for core business goals
Oversee the implementation, maintenance, accuracy and improvement of web analytics data capture, systems and tools
Work with key stakeholders to determine data needs and collaborate with team members to draft technical specifications for implementing robust data measurement
2-4 years of experience in web analytics with an understanding of how to leverage data to make informed business decisions
High level of proficiency with web analytics and industry-standard web analytics platforms such as Adobe Analytics (Omniture), Coremetrics or WebTrends
Advanced Excel (e.g. complex calculations, pivot tables) and PowerPoint skills
Ability to understand and help gather business reporting requirements that meet business needs
Outstanding verbal/written communication, including presentation skills
Experience with business intelligence platforms such as MicroStrategy or Tableau
Proficiency with debugging tools such as Fiddler and Charles Proxy on web and apps
Expertise in liaising with technical staff, including software engineers, developers and site producers

HBO Senior Analyst, Digital Analytics Resume Examples & Samples

Collaborate with internal stakeholders to map tracking requirements to critical business objectives for HBO NOW and HBO GO
Enable and configure variables and events in Adobe Analytics suites and ensure consistent standards are followed and documented
Assist in thoroughly vetting our Adobe Analytics implementations and work to escalate issues as they arise
Ensure accuracy and integrity in reported data
Run weekly, monthly and ad hoc reports for product, marketing and editorial teams
Assist in creating automated dashboards

Senior Analyst, Digital Analytics Resume Examples & Samples

Liaise with the Marketing and Production team to: establish sponsorship KPIs and measurement feasibility, create a reporting delivery schedule, design and pull data for sponsorship reports, and provide a campaign summary at the end of the campaign
Use web analytics tools to create and distribute standard performance reports (may present research insights to clients)
Respond to sales requests and ad hoc requests with little to no manager supervision
Assist Managers and Directors with custom research projects and initiatives
BA/BS degree or higher
Minimum 2 years in data analytics. Experience in cable or broadcast television a plus
Must be detail-oriented and have strong analytical sklls
Must be proficient in Omniture/Adobe Site Catalyst, comScore, and other social data tools (i.e. Facebook Insights, Twitter Analytics). Knowledge of TV tools such as NPower, Ad Intel, Star Media, MRI is a plus
Must be proficient in Microsoft Word/Excel/PowerPoint

Senior Analyst, Digital Analytics Resume Examples & Samples

Working knowledge of database design, applications, and data flows desired
Basic knowledge of integrated marketing and customer relationship management disciplines desired
Candidates with 2-5 years of experience will be considered

Senior Analyst, Digital Analytics Resume Examples & Samples

Aides the planning team in measuring the success of media campaigns, comparing this performance to the client’s objectives, and constantly seeking ways to improve the accuracy or timeliness of this measurement
Brings insight to analysis and recommendations; ensures consistency of thought across work streams
Develop visualizations in Excel, PowerPoint and Tableau to illustrate campaign performance data
Mentor junior staff members and ensure that the deliverables for assigned clients are being met
Identifies need and asks for support for pushing back appropriately
Demonstrates mature leadership and empathy in difficult team situations – leads by example. Effectively identifies team development opportunities
4 year degree, preferably in a quantitative field (Statistics, Economics, Mathematics)
Ability to manage direct reports; prior management experience a plus
Sense of procedure within a corporate environment
Syndicated media data sources (Nielsen, comScore, Millward Brown, Insight Express, etc.)
Third party ad serving platforms, such as Sizmek or DoubleClick
Knowledge of DSPs, experience with The Trade Desk is a plus

Senior Analyst, Digital Analytics Resume Examples & Samples

Work with a multi-disciplinary ecommerce operations team to report and analyze on ecommerce performance across Rogers and Fido brands, and drive an increase in digital channel sales contribution
Utilize web analytics tools and software to report on website activity and user behaviours during purchase flows
Perform analyses of website activity data to answer key business questions related to marketing campaign effectiveness, website performance, and customer intent
Contributes to the governance of digital analytics data with standards around data access, analysis approaches, and decision-making
Communicate the results of data analysis clearly to non-technical stakeholders, and provide actionable recommendations based on this data
Measure and report on the results of website optimization efforts, and working with the User Experience Team develop plans for future optimization activities
Help internal stakeholders utilize their web analytics toolsets better, answer questions related to the tools and the data, and assist in configuration of these tools for our Clients
Manage the delivery of reporting (ad-hoc, weekly, monthly) and strategic analyses of website performance data
Ensure a high quality of service and communication, including acute detail to data accuracy
2+ years hands-on experience with Adobe Analytics, and/or similar tools (i.e. Google Analytics)
Prior experience conducting in ecommerce analytics is considered an asset
Strong MS Excel experience is a must
Strong analytical, quantitative, and critical thinking skills
Knowledge of intermediate level statistical analysis and experience with statistical reporting and quantitative analysis
Experience with Business Intelligence, Reporting and Visualization tools is considered an asset
Solid understanding of multi-channel marketing principles and digital trends
Excellent analytical skills, resourcefulness to troubleshoot/investigate issues independently; agility to synthesize complex concepts and explain them clearly
Bachelor's degree, preferably in marketing, financial analysis, computer science, or economics
3+ years’ experience in marketing analysis a plus

Senior Analyst, Digital Analytics Resume Examples & Samples

Gain an in-depth knowledge of Home Depot's website architecture, online business model, and online marketing strategy
Interact with business stakeholders, web developers, analysts, marketers, and C-level executives
Deep/complex Omniture/Adobe solutioning
Some technical writing and PowerPoint presentation creation
20% Provide Web Analytics strategy to Specialty Channel
20% Work with Other departments providing analytical insight on business performance
20% Researches and analyzes business trends & customer behavior data to identify opportunities for website enhancements
20% Analyze web analytics data as well as other offline data to evaluate site performance
10% Works with the Web analyst to provide weekly Web Analytic dashboards
10% Takes the lead on new programs and initiatives for Web Analytics team
Demonstrated communication and interpersonal skills, ability to work well with others
Master’s degree in Engineering, Computer Science, Information Technology or related field
Demonstrates business/financial modeling capabilities with tools such as Excel and Access
Demonstrates skills in applying statistical analysis principles to business challenges
Demonstrates communication and interpersonal skills, ability to work well with others
Prior Business Analyst exposure
Possess an innovative, problem-solving, and solutions-oriented mindset
Exceptional organizational, presentation, and communication skills - both verbal and written
Extensive knowledge of Microsoft Office
Previous experience in implementing SiteCatalyst/Omniture/Adobe, Coremetrics, Google Analytics, etc
Strong people skis

Senior Analyst Digital Analytics Resume Examples & Samples

3+ year’s digital analytics experience
Adobe technology stack experience preferred
HTML and web development background a plus
Ability to build relationships with a variety of personalities and positions

Senior Analyst, Digital Analytics Resume Examples & Samples

Deliver projects independently, but proactively communicates project progress, issues and deliverables to manager and director
Establish a strong relationship with day to day clients through a demonstration of industry knowledge and a deep understanding of client’s business objectives
Develop creative and media strategies in collaboration with other departments
Develop measurement plans and reports that are relevant to the client’s business and their creative/media testing
Research industry trends and facts sharing expertise to team
Understand budget allocation process for media and fees across media platforms
Strong analytical abilities and quantitative skills
Experience with Omniture SiteCatalyst and other web analytics tools
Strong understanding of metrics ex. Media (e.g. buying models, CPV, VCR, GRP) and Quantitative business measures
Must take initiative and create opportunities
Must be able to lead day to day activity on large analytical projects
Bachelor’s Degree required Master’s Degree a plus
2 - 4 years relevant work experience; digital media experience required

Senior Analyst, Digital Analytics Resume Examples & Samples

Improve the speed of reporting by creating automated processes to more efficiently consolidate data from a multitude of internal, vendor, and application specific sources
Excellent verbal and written communication skills, with ability to convey and package technical findings in simple terms
Exposure to mobile, social, tablet measurement approaches as well as understanding of role of attribution and paths to conversions
Expertise in SQL, manipulating large data tables and creating custom queries
Proficiency in Microsoft Excel and Powerpoint is required
You must have 3-5 years relevant Digital Media experience to be considered

Senior Analyst, Digital Analytics Resume Examples & Samples

A minimum of three (3) years of experience in a Digital Analyst role
Advanced experience conducting analysis in an enterprise level Digital Analytics platform (Adobe preferred)
Proven ability in presenting at a leadership level
Infrequent travel domestically, as required
A minimum of three (3) years of Analytical experience in the Hospitality industry
A minimum of three (3) years of experience using Adobe Premium
A minimum of two (2) years of experience in a digital product development role
A minimum of two (2) years of online marketing experience in analytics, reporting, and user feedback
Intermediate knowledge of Data Warehousing, MicroStrategy, other BI platforms and SQL

Senior Analyst Digital Analytics Resume Examples & Samples

Manipulate and Analyze digital marketing data
Create Visualizations (Tableau/PowerPoint /Excel) that drive optimization and insight into user behavior and media spend
Present findings to management and key stakeholders
Manage multiple priorities and competing deadlines
Basic understanding of web clickstream data
Experience with Adobe or Google Analytics
Proficient with Excel, Powerpoint
Strong math and communications skills

Senior Analyst, Digital Analytics Resume Examples & Samples

Manage digital analytics reporting to support key performance indicators for e-Commerce business, marketing and site; have expertise of data sources and data anomalies
Lead development of dashboards and analysis to answer strategic questions for the business. Manage new data sources & automation of regular reporting to answer business, marketing & site questions
Influence key cross-functional business partners by delivering analyses and recommendations that support the company's strategic direction, optimal value creation
Support business objectives by using a variety of data sources to prepare recurring and ad-hoc reports, analyses, dashboards, and solutions
Work with Business partners in order to define business requirements and translate these into tracking requirements
Support business users with the training and knowledge necessary in order to leverage our tools to best fit their needs
Contribute to the testing and optimization program; including design and development of experiments

Senior Analyst, Digital Analytics Resume Examples & Samples

Perform in-depth quantitative analyses utilizing a combination of SQL, SAS, Excel, and Adobe Analytics with limited supervision
Collaborate with other members of the team and across the organization to build upon results to create deeper insights
Act as the Subject Matter Expert for specific projects, programs, or area of responsibility
Adequately document analysis, designs, and results
Bachelor’s Degree in Applied Mathematics or Statistics, Operations Research, Finance, engineering related or otherwise quantitative degree. Master’s a plus
Ability to communicate ideas in both technical and nontechnical ways at various levels within the company

Senior Analyst, Digital Analytics Resume Examples & Samples

Utilize analytics tools to answer business questions and report findings to key decision makers, producing ad hoc analysis and publishing reports and dashboards
Partner with Marketing and Customer Insights to provide a customer lens to web and mobile project analysis and insights
Synthesize impact of functionality enhancements to site metrics such as traffic and conversion, partner with Experimentation analytics to stay current on A/B testing projects
4+ years of experience with reporting and data analysis
2+ years of experience with website report development and site instrumentation using digital analytics vendor (IBM Coremetrics, Adobe Analytics, App Analytics Attribution, etc)
Ability to read, write, and interpret business and technical documents

Senior Analyst, Digital Analytics Resume Examples & Samples

Retrieve and analyze large datasets and assist in providing actionable insights and recommendations to optimize site content and merchandising performance
Assist in developing and maintaining dashboards, metric reports and other ad hoc analyses
Discover, report on, and bring business insights to stakeholders
Support the design, creation, execution and analyses of A/B and multivariate tests to optimize the site for core business goals
Experience with business intelligence platforms such as MicroStrategy or Domo

Senior Analyst, Digital Analytics, Cnbc Resume Examples & Samples

Oversee standardized reporting and ad hoc analyses that align with key digital goals and KPIs
Maintain, update, and distribute actionable dashboards to ensure data governance and democratization
Participate and provide best tracking best practices, including data validation and tagging documentation creation
Lead data preparation for senior level executive presentations
Leverage data visualization tools to curate reporting for cross-functional teams
Experience with business intelligence tools such as Tableau or DOMO
Experience with A/B and multivariate tools, as well as developing test plans
Familiarity with data programming languages such as SQL
3+ years experience in digital analytics and/or data analysis

Senior Analyst Digital Analytics Resume Examples & Samples

Delivery on Digital Analytics requirements for areas identified
Insights driven analytical approach
Focus on communication of insights and presentation
Consulting skills to help partners identify next steps within their areas and action on it
Digital channel behaviour and participant experience deep dive analysis
Effective and persuasive presentation (verbal and written) to project teams and business leaders
Expertise with Omniture SiteCatalyst / Insights / Discover, SAS/R, Tableau / QlikView, Excel and PowerPoint
Ability to provide insights and recommendations using strong analytical skills; striving to convince key company decision makers of business benefits of the proposed solutions
Exhibits high degree of pro-activeness in analysing participant behaviour using available data to influence changes on the website or mobile app
Understands the digital ecosystem and best practices and applies this knowledge to work
Experience in advanced web analytics methodologies such as experimentation and AB testing, competitive analysis
3-5 years of overall experience in Digital Analytics