Audience Marketing Manager Resume Samples

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Q Waters

Quinten

Waters

52137 Clementine Manors

New York

+1 (555) 989 7776

52137 Clementine Manors

New York

Phone

p +1 (555) 989 7776

Experience Experience

Phoenix, AZ

Audience Marketing Manager

Phoenix, AZ

Langworth, Bashirian and Hammes

Phoenix, AZ

Audience Marketing Manager

Create, budget and implement successful marketing plans for all new name subscription, and requalification/renewal marketing efforts
Budget management acumen, including allocation, optimization, and forecasting
Suggest and develop creative and innovative new packages and test options - for marketing and fulfillment. Improve response, save money, use new technology
Manage paid subscription renewal efforts
Landing Corporate (GTM) programs via exceptional promotion and go-to-market strategies for partners, customers , field marketers and sellers
Driving efficiency and innovation within existing programs as well as facilitate development of new ones
Delivering ongoing market, trend identification, and competitive insights to the organization

Philadelphia, PA

Audience Marketing Manager SMB & EDU

Philadelphia, PA

Bechtelar Group

Philadelphia, PA

Audience Marketing Manager SMB & EDU

Actively monitoring marketing performance and proactively addressing areas for improvement and standardization in our marketing go-to-market approach
Think forward to multi-task and manage current executions, while planning 4-6 months out for future campaigns
Drive alignment down, across and up in the organization to strategies and big ideas in support of working towards a common goal
Creative development
Develop planning and communication rhythms with Microsoft partners that ensure consistent alignment
Develop consumer strategies taking in to account the key bets and beats of our retail business
Develop and manage of cross-team communication vehicles to track campaigns, priority and follow through, including the facilitation of cross-functional team meetings

present

Houston, TX

Senior Audience Marketing Manager Dx

Houston, TX

Gerlach Group

present

Houston, TX

Senior Audience Marketing Manager Dx

present

You will specifically be responsible for our year-round global Developer MarComm execution in tight partnership with engine teams (developer.microsoft.com, Social, RM, demand generation, www.mva.ms, www.ch9.ms, etc.) to drive perception shift and adoption through cutting edge evangelism initiatives
Create and drive the day-to-day editorial calendar
Drive MarComm reporting & analytics. Analyze industry and competitive programs and evaluate research to evolve and enhance the marketing campaigns
Responsible for creative asset development (banners, email templates, SEM keywords, etc.) in partnership with agencies and engine teams
Event MarComm Management (i.e. Build, major product launches, live online events, etc.)
Understand the developer audience and the importance of capturing not just the minds, but also the hearts of developers worldwide
Constant innovation on how to globally scale programs, leveraging our digital assets and global field teams. Work with our subsidiaries around the world, empowering the Field marketing efforts who are your ‘feet on the street’ locally bringing our programs to life

Education Education

Bachelor’s Degree in Business Preferred

Baylor University

Bachelor’s Degree in Business Preferred

Skills Skills

Ability to obtain competitive bids, negotiate prices, coordinate and manager vendors for timeliness and for top quality printed material production
Adaptability – Remains resilient and constructive when faced with change. Able to shift approaches when situations change
Strong business acumen and ability to connect concepts across Marketing, Operations, and IT functions for shared outcomes
Solid communications skills - verbal and written
Ability to handle conflict and make trade-offs without sacrificing the long-term vision
Strong oral and written communication skills
Working with and driving great results from agency and vendor teams
Knowledge and experience in social media planning
Ability to self-motivate with a “can-do” attitude, will be working in a different location than department director
Defining success metrics, measuring impact, analyzing results, driving improvement and optimization

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Senior Audience Marketing Manager Dx Resume Examples & Samples

You will specifically be responsible for our year-round global Developer MarComm execution in tight partnership with engine teams (developer.microsoft.com, Social, RM, demand generation, www.mva.ms, www.ch9.ms, etc.) to drive perception shift and adoption through cutting edge evangelism initiatives
Create and drive the day-to-day editorial calendar
Drive MarComm reporting & analytics. Analyze industry and competitive programs and evaluate research to evolve and enhance the marketing campaigns
Responsible for creative asset development (banners, email templates, SEM keywords, etc.) in partnership with agencies and engine teams
Event MarComm Management (i.e. Build, major product launches, live online events, etc.)
Understand the developer audience and the importance of capturing not just the minds, but also the hearts of developers worldwide
Constant innovation on how to globally scale programs, leveraging our digital assets and global field teams. Work with our subsidiaries around the world, empowering the Field marketing efforts who are your ‘feet on the street’ locally bringing our programs to life
Working with teams across MSFT to ensure our developer messages fit into the broader overall editorial calendar and our developer outreach aligns to the broader developer audience strategy
A minimum of 3+ years of marketing communications execution experience (events, demand generation, social media, etc.)
Demonstrated understanding and experience with marketing analytics
This role requires a strong knowledge of (and passion for) our global developer audience and related technologies
You must have a creative and open-minded approach to technical marketing and display the ability to challenge convention. The ideal candidate will be forward thinking and have the analytical ability to articulate a strategic vision and then deliver against it
Excellent written and verbal communication skills that allow you to synthesize strategic messages into key value proposition for the audience
Experience leading and driving multiple complex, global projects spanning different business and disciplines with a laser sharp customer-focus
The ability to influence for impact across the company is important and we are looking for someone with a collaborative, outcome-driven reputation for leading others who may not report directly to him/her
A minimum of 3+ years in the technical product marketing/management space with a proven track record of leading initiatives at (global) scale. A business and/or technical degree is required, MBA preferred

Senior Audience Marketing Manager Resume Examples & Samples

Champion the voice of IT Pro audience by driving insights, defining messaging & positioning, building desired customer journeys and flows
Lead the development and execution of the overall IT Pro strategy, and provide guidance on how DX channels should integrate plans/tactics in order to maximize outcomes and performance
Work across the Subsidiary (in particular the C+E team) to align IT motions and champion the IT Pro as part of integrated campaigns
Lead the IT Pro virtual team that includes a strong partnership with the IT Pro Evangelism motion
Serve as the ROB (Rhythm of the Business) lead for the IT Pro business within DX including monthly and quarterly business reviews, MYR, and all other executive reviews
Partner with key stakeholders to launch innovative marketing campaigns and programs to expedite adoption of Microsoft Cloud, Windows Server, System Center and Windows 10
Provide regular and timely reporting on key performance indicators/ metrics to LT and field, along with implications and insights based on the data, compete landscape, and overall market trend
Demonstrate rigor around financial management in alignment with budget and forecast
IT Camps motion
CPE IT Pro Score (Customer satisfaction survey)
Online Learning for IT Pros
Experience of working in complex organisations and a track record of v-team accomplishments (cross boundary collaboration and interpersonal awareness)
Strong marketing experience essential
Demonstrable ability to have a deep level of technical understanding on IaaS and Hybrid Cloud solutions
Develop an understaning of key competitors and their go to market offerings
Proven track record of strategic organizational impact and influence
Deep marketing competencies/skills & experience, including Social Media
Deep knowledge and insight about audience and markets
Deep understanding of IT industry (Microsoft and related software/service providers) with a particular focus on the different Cloud scenarios
Understanding of the impact of technology and business trends on the local ecosystem and effective use of PR

Audience Marketing Manager Resume Examples & Samples

Timely implementation of circulation plans - which includes copy writing, working with in house designer on eblasts, wrap covers, and direct mail. All aspects of marketing campaigns are fully planned and implemented by Audience Marketing Manager, including email set up and deployment, wrap cover printing, direct mail list analysis and purchase, printing, and mailing, and telemarketing campaigns
Suggest and develop creative and innovative new packages and test options - for marketing and fulfillment. Improve response, save money, use new technology
Analysis of marketing and circulation program performance with follow-up conclusions and recommendations. Must be willing to test and try more effective response methods
Must be able to model circulation plan to determine likely outcome and adjust plan as necessary to achieve desired goals
Manage paid subscription renewal efforts
Must have experience marketing with Social Media channels
Conduct occasion mock audits to prevent any actual audit errors or concerns
Experience in circulation/fulfillment management
Strong marketing skills, must write copy and work with graphic artist
Ability to obtain competitive bids, negotiate prices, coordinate and manager vendors for timeliness and for top quality printed material production
Detail oriented – must be able to handle multiple projects concurrently within deadlines
Solid communications skills - verbal and written
Computer skills: must have EXCEL training and the capability to set up and deploy digital editions and eblasts
Ability to self-motivate with a “can-do” attitude, will be working in a different location than department director
Experience with social media marketing and tracking

Senior Audience Marketing Manager Dx Resume Examples & Samples

Creating a strategic plan for Cross-Industry ISVs designed to accelerate the ROI for partners developing solutions on Microsoft’s platforms
Evangelizing our Cross-Industry ISV partner thought leadership and differentiation at internal and external forums
Identifying best practices and insights that will drive the success of the DX field in their engagement with Cross-Industry ISVs, including aligning with Microsoft sellers
Collaborating closely with marketing and partner organizations to drive discoverability and awareness of Cross-Industry solutions
Working with global field and marketing teams to ensure Cross-Industry ISV solutions are promoted in relevant regions
Delivering ongoing industry, trend identification, and competitive insights to the organization
Minimum of 7 years of experience in marketing and sales or business development with a proven record of influencing and defining partner programs to grow new businesses
Technical Skills: Experience in Cloud computing, productivity and device platforms. Deep understanding of technologies, business drivers, and emerging trends. Knowledge and passion for driving adoption of Microsoft platforms
Professional Skills: Executive presence and a proven record of building trusted relationships with and influencing senior executives. Exceptional leadership and community building skills. Cross-group collaboration skills with exceptional verbal and written communication. Highly motivated, results-driven with exceptional decision-making and follow through. Strong organization / prioritization and analytical skills are essential
Qualifications: bachelor’s degree in Business or Engineering or equivalent discipline required. MBA preferred

Audience Marketing Manager Resume Examples & Samples

Landing Corporate (GTM) programs via exceptional promotion and go-to-market strategies for partners, customers , field marketers and sellers
Collaborating with Learning Areas Sales Leads & PS Edu Leads to land a) worldwide GTM programs and offers and b) enables MS Learning Sales revenue-
Enabling outbound and inbound marketing opportunities (i.e. web, MVA, store) as scalable programs to ensure end customers are aware, successfully using the content and adopting our technologies
Driving efficiency and innovation within existing programs as well as facilitate development of new ones
Delivering ongoing market, trend identification, and competitive insights to the organization
Providing feedback to the worldwide Marketing team on a) effectiveness of campaigns, b) feedback from field teams and c) end customer
Be the spokesperson in the industry for the MS Learning Experiences team. Attend and speak in industry conferences on our mission and strategy
Having exceptional professionalism and executive presence in dealing with both internal and external senior leaders
Relevant experience in partner or product marketing and sales
Experience with marketing automation and analytics technologies
Strong understanding of mobile and cloud computing technologies, business drivers, and emerging trends
Exceptional leadership skills and community building
Extensive knowledge of partner programs and deep marketing skills
Ability to work in ambiguous environment and create white space opportunities
Results driven; strong analytical skills with exceptional verbal and written communication
Exceptional decision-making, conflict resolution, negotiation skills, and follow through
Qualified Degree (Bachelor in Business, Engineering or equivalent) required; Graduate degree in Business preferred

Audience Marketing Manager, Digital Resume Examples & Samples

Create, execute and track marketing plans to achieve traffic and registration objectives for GEMG editorial and custom campaigns
Establish and continuously refresh digital marketing best practices to optimize tactics, including A/B testing, messaging tactics, segmenting, etc
Develop messaging and copy for audience marketing communications, including emails, digital ads, social media, etc
Leverage available social media platforms (e.g. Twitter, Facebook) to enhance visibility and audience engagement for editorial and client campaigns
Identify, negotiate and manage strategic partnerships to help achieve GEMG audience objectives
Monitor, analyze, and report on audience marketing results
3+ years of experience in audience marketing preferred
Proven track record in developing and executing digital marketing campaigns
Strong skills in analytical and strategic thinking; ability to understand and use relevant information about market issues and audience interests to develop compelling messaging
Experience in SEO, paid traffic and social media marketing social media marketing highly preferred
Knowledge of HTML, Adobe Dreamweaver, and web-based email platforms preferred
Experience with using Google Analytics and other digital analytics tools preferred
Creativity and a high degree of organization skills
Knowledge of government market preferred

Senior Audience Marketing Manager Resume Examples & Samples

Customer Engagement –Develop and execute programs to drive engagement with mid-sized customers working in partnership with sales, GTM, Product Marketing team to understand priority customer opportunities and build engagement strategy and build programs that supports customer success, customer satisfaction and revenue growth goals
Channel Owner – Own the strategy and execution of email channel and Executive Briefing events for mid-market segment
Local and Regional Enablement - Develop customer engagement playbook and socialize with regional and local marketing managers to enable those partners to execute engagements locally
Rhythm of the Business – track & analyze performance of all engagement channels for mid-market audience and drive necessary adjustment plan, have regular engagement with sales partners and regional and local marketing managers
Innovation – be an active player to bring new ideas to decrease churn, increase revenue growth, adoption of new features that support customer success
8-10 years of marketing experience building strategy and execution of relationship marketing, lifecycle marketing and account based marketing
Strong decision-making & critical thinking ability; able to develop unique methods of analysis where traditional methods do not yield results
Be able to effectively drive cross-group communications and cooperation, using strong communication, project management, and organizational skills
Deep ecosystem insight, including the competitor landscape, emerging trends, best-in-class marketing, relationship marketing expertise
Global experience preferred

Audience Marketing Manager Resume Examples & Samples

Planning and managing your business. You will build an integrated district-level executive engagement marketing plan in collaboration with solutions marketing and Line of Business marketing counterparts; develop a communication plan for our CXO contacts; provide research and insight on executive contacts; and deliver strategic guidance on relationship-building opportunities to local sales teams
Executing marketing programs. You will help market, execute, and track corporate-led activities such as CxO summits; develop and execute local executive relationship marketing activities; identify and support complementary third-party/influencer relationship-building channels, such as business associations and industry organizations
Measuring results. You will regularly track and report on the success of your marketing initiatives, measured by: sales impact (lead generation/opportunity optimization), customer satisfaction (Enterprise Customer Satisfaction survey improvements), net new contacts and increased customer advocacy

Audience Marketing Manager Resume Examples & Samples

Driving an impactful customer-focused marketing strategy that accelerates and optimizes opportunities and improves perception of Microsoft & Bing Ads with Canadian agencies & direct advertisers
Identify lifecycle opportunities and challenges (Onboarding, Retention & Churn) with Canadian small & medium advertisers
Leverage standard engines/content for reach (event, digital, social)
Defines segment audience priorities for the sales region’s new and existing customer audiences
Develops annual customer contact strategy. Work closely to increase visibility & revenues with local Co-Marketing partners
Creates customer data/targeting strategy and priority contacts strategy
Manage marketing budget, vendor resource and allocation to plan
Develop and manage excellent relations with global marketing teams to align and support sales priorities. Work closely with Canadian sales team including Heads of Strategic & SMB Sales and Business groups
5 or more years of successful online marketing experience
Experience with search marketing and online advertising
Experience of working or supporting a sales and or service team in a direct sales model
Deep experience with demand generation engines, tools and processes: telesales and associated KPIs, CRM administration and queries, sales alignment
Strong analytical and insights development skills
Ability to adapt quickly and manage changing and tight deadlines
Experience with trade and event marketing and collateral development
Vendor/agency and budget management experience
Excellent cross-group collaboration skills
Advanced oral and written communication skills, planning and organizational abilities
Strong knowledge of the Canadian agency & fortune 500 landscape

Audience Marketing Manager Resume Examples & Samples

Deliver quarterly marketing plans designed to fulfill lead goals and nurture engagement. Build business case for investment
As the business leader, drive marketing strategy, including show flow and demand generation for the Government Cloud Forum including digital and social engagement. Leverage content to extend virtually to thousands of customers. Create event that drives new business and velocity on current pipeline
Deliver Customer Immersive Experiences and MTC engagement for managed FED & SLG segments
Design engaging first & third party event experiences that create new relationships with key business decision makers in government across DOD, Civilian and State & Local events
Find new ways to scale programs to thousands of customers
Track and analyze program effectiveness and measure marketing contribution to marketing qualified leads and pipeline
Proactively communicate with sales & marketing leadership
Provide feedback to worldwide teams and share competitive intelligence from the events
Develop immersion strategy built on account-based marketing. Develop appropriate plans to establish contact, nurture and convert leads through immersive experiences
Provide insightful executive updates via MBR, State of the Business and key leadership team engagement with sales general managers

Audience Marketing Manager Resume Examples & Samples

5+ years of related experience in the following areas
Program Management and related skills for large, complex, global programs
Digital Marketing planning and execution (web, email, social)
Strong business acumen and ability to connect concepts across Marketing, Operations, and IT functions for shared outcomes
Deft ability to capture requirements, translate into clear actions, and create solutions
Technical expertise with web ECMs and related technologies
Knowledge and experience in social media planning
Experience with Marketing Automation and CRM systems
Working with and driving great results from agency and vendor teams
Defining success metrics, measuring impact, analyzing results, driving improvement and optimization

Multicultural Audience Marketing Manager Resume Examples & Samples

Plan and lead successful marketing channels and campaigns that drive solution adoption, scale, and revenue for US Multicultural segments
Support the Multicultural Center of Excellence delivering future forward industry thought leadership and centralized sales enablement for revenue growth
Support US Agency Team focused on relationship building with MC agency decision makers and client influencers
Support Vertical Marketing Managers & Center of Excellence experts to integrate MC point of view into all marketing activities and vertical sales enablement

Audience Marketing Manager Resume Examples & Samples

Understand Enterprise marketing Team’s strategic position and deliver Insights on Global and Local Marketing execution supported by data
Establish and communicate modern marketing vision / strategy through measurement innovation across our stakeholder community, Leadership Team and field (Enterprise Marketing Leader)
Drive and Manage globally the Pipeline and Revenue Contribution from Marketing (Global execution and Field Execution) to enable connected sales and marketing
Lead with data and evolve the data driven culture in the Enterprise Audience Marketing Team at Corp as well as with the Field Enterprise Marketing Leaders
Develop/Evolve Metrics and KPIs to measure the Marketing contribution towards Pipeline and Revenue globally Maintain, Evolve and manage Portfolio of tools and reporting capabilities
Solid understanding of Databases and Data Models incl. SQL
Ability to translate Business Questions into a data Analytics/Data Science language
Strong x-Group collaboration skills (Corp and Field)
Knowledge of B2B Marketing
Knowledge and experience in Pipeline Management and Measurement
Ability to lead projects, report status and manage/mitigate issues and risks
Ability to drive consistency and change in a complex global environment
The successful candidate will have a great blend of strategic analytics background coupled with a drive towards execution and delivery
The ideal candidate will possess business and field experience
Develop the metrics and conduct ongoing analysis of content consumption, quality and impact to drive continuous improvement
Experience developing and landing positioning and messaging
Exceptional business and project management skills
Proven experience leading complex projects and virtual teams under pressure
Demonstrated leadership, a track record of results, and the ability to apply creativity, critical thinking and solution-mindedness in a dynamic working environment
A passion for Microsoft technologies
Proven communication skills, both written and verbal - with an eye for detail
Experience and confidence presenting to and collaborating with senior executives
Eye on speed to market with an ability to drive a fast-pace across a highly-matrixed environment Demonstrated ability to have fun
The successful candidate will have a great blend of communications and project management skills coupled with a drive towards execution and delivery
7+ years of enterprise marketing & communications experience
Bachelor’s Degree or equivalent experience; Master’s preferred. Candidate preferably will hold a communications or business related degree

UKI Audience Marketing Manager Resume Examples & Samples

Expectation overview for Audience Marketing Management: Actively manage planning, development, project management and of integrated marketing programs for audiences including awareness, demand generation, pipeline building and pipeline acceleration. In order to run the campaigns you will partner with an Execution Marketing Manager. Collaborate with various internal
Bachelor's Degree in Business, specialization in Marketing preferred
Excellent business-orientation and analytical skills combined with a focus on results
Ability to work collaboratively and act as ‘One Team’ with other marketing teams and colleagues
Excellent communication and presentation skills, ability to communicate effectively with peers and management
Ability to challenge complexity
A passion to establish and maintain positive relationships with partners
Extensive experience of campaign management including all elements of the marketing mix including events, social, digital, tele and co-marketing with partners
Experience managing the creation and execution of effective marketing programs, product launches and promotions
Relevant software / technology industry knowledge preferred
Experience working experience in matrix environment and engaging with global, regional and local sales, marketing and business development teams

Audience Marketing Manager Resume Examples & Samples

Co-lead and manage the One Commercial narrative development partnering with C+E, own landing of the narrative and relevant contents for the field
Collaborate with Industry and Public Sector teams to drive messaging alignment and consistent content storytelling architecture
Develop world-class contents targeting C-level and BDMs, connecting the contents to Digital Transformation Global Engagement Program for integrated customer journey across the owned and paid channels and landing with the field execution guide
Own Enterprise Story track at WW Executive Briefing Center (EBC) partnering with Executive Engagement team, advise, train and support Microsoft’s top speakers at EBC to pitch One Commercial story to customers
Lead the Enterprise Insights program to draw and share the latest point of views on market trends and audience insights with the executive sponsors and field community across the company
Advise and collaborate on the Global Event strategy for the C-level messaging and contents
Strategic thinker and storyteller who’s also not afraid to be execution-oriented
An active thought leadership, innovation, and technology trend seeker to deliver deep and pointy audience insights
Must have exceptional messaging and writing skills suitable for C-level audience
Extensive cross-group collaboration and project management skills to drive consensus and decision amongst competing interests and timeline
Ability to work effectively at all levels with poise and professional maturity, in a fast-paced, often-ambiguous environment
A passion for Microsoft technologies and spirit to do amazing things on a global scale
The successful candidate will have a great blend of strategic communications and content development experience coupled with a drive towards execution and delivery
The ideal candidate will possess 8+ years of business and field experience and hold a communications or business related degree

UK Audience Marketing Manager Resume Examples & Samples

Driving an impactful customer-focused marketing strategy that accelerates and optimizes opportunities and improves perception of Microsoft & Bing Ads with managed agencies & direct advertisers
Provides customer insight and marketing intelligence, determines how to prioritize and best localize messaging guidance, and defines the customer contact strategy including executive briefings & product roadmap updates
Owns audience marketing strategy for segment: story, partnerships, engines
Drive connected sales and marketing engagements with premium segment
Drive industry engagement through PR, industry bodies, influencers, events…
Develops annual customer contact strategy
Applies customer and competitor insight to marketing strategy and plan
Creates segment plans for driving demand generation aligned with sales teams & global marketing team
Develop and manage excellent relations with global marketing teams to align and support sales priorities
Advertiser satisfaction (ADSAT)
Revenue attainment – UK market
Customer Engagements
Proven success as an excellent collaborator across multiple groups on multi-faceted marketing issues
Strong marketing experience across sales, service and marketing in an online environment
Strong knowledge of UK online industry
Previous experience working within a global media organization preferred
Previous experience in managing agency relationships
Experience in search advertising and media agencies are a must
Deep project management experience. Ability to identify required resources/team members, drive a sense of common purpose and shared goals/vision, and deliver results as an outcome of ongoing or time-bound work
Ability to understand a complex business and growth levers in order to formulate a sound marketing strategy that will have maximum business impact
Ability to draw insights and conclusions from diverse data sets and customer feedback and then translate into business actions
Strong critical thinking ability; able to develop unique methods of analysis where traditional methods do not yield results
Strategic perspective, analytical skills, creativity, and a passion for online advertising
Excellent communications skills and ability to collaborate across teams at all levels of the Microsoft organization
Bachelor’s degree required; Business or Advertising major preferred

Senior Audience Marketing Manager Resume Examples & Samples

Prefer 10+ years’ experience in marketing and product strategy
Strong analytical and strategic competences
Experience with running global initiatives and rolling out worldwide marketing campaigns
Understanding and experience in the Government customer segment
Demonstrated self-starter with the ability to work in an ambiguously defined environment A very strong cross-team collaborator with a successful track record of leading and motivating cross-company virtual teams to drive results

Audience Marketing Manager Resume Examples & Samples

Manage relationship with Commercial Sales and Marketing teams
Translate sales objectives (both opportunity-based and relationship-based) into objectives and project plans for marketing support
Provide ongoing data and insights on strategic accounts and contacts within these accounts
Support ABM leadership in selecting the most appropriate candidate accounts for one-to-one (large account) marketing execution
Educate account executives on the potential role of marketing within global/strategic accounts
Partner with field to execute marketing programs on behalf of sales, and demonstrate to account teams how they can execute program elements on their own
Identify internal and external resources for use in marketing execution for global/strategic accounts
Understand which internal organizational marketing campaigns and assets to leverage for strategic account engagement planning
Orchestrate ongoing account check-ins with account executives to ensure account goals, key contacts and account plans remain on track, and discuss upcoming account requirements and modifications
Internally promote account-specific engagement marketing plans, updating these plans based on account executive collaboration
Coordinate dependencies across our marketing automation tools, websites, and content teams
Clearly define roles and responsibilities across multiple teams in a fast-changing landscape
Adaptability – Remains resilient and constructive when faced with change. Able to shift approaches when situations change
Customer focus – Considers customer needs and reactions when evaluating effort and trade-off decisions
Drive for results – Builds plans that consider potential obstacles and immediate and long-term consequences. Willing to take risks and create short-term wins when perfect solutions are not possible
Communication – Communicates with individuals from other teams or organizations, and listens carefully to how they perceive mutual issues or opportunities. Identifies areas to partner on cross-group initiatives to achieve joint or complimentary goals
Influence for impact – Demonstrates openness and acceptance to others' ideas. Adapts his or her style to most effectively engage and influence the target audience with clarity and persuasiveness. Understands unstated or less obvious reasons for others' concerns, behavior, and perspectives
Five+ years of previous marketing experience, ideally in a named or strategic account model
Demonstrated experience of delivering results through the collaborative work of a cross-functional team
Experience running global programs and engaging with a global set of stakeholders
At least one year of internal experience preferred (which helps to navigate culture and/or politics of the organization)
Three to five years of relevant industry experience
Proven experience working successfully with sales teams
Proven track record of delivering results in a fast-paced and always changing environment
Ability to handle conflict and make trade-offs without sacrificing the long-term vision

Audience Marketing Manager Resume Examples & Samples

Develop and execute an account based marketing plan for the respective district; inclusive of a targeting, engagement and conversion strategy, that supports the execution of the technical and business agenda with named accounts
Review pipeline health (at workload level) to direct and adjust marketing execution for strategic impact
Participate as District LT member and represent all FSLT landed marketing activity and resources; measure and communicate: marketing impact (Known prospects, MAQLs, SQLs), District consumption of marketing programs, and stalled/aging MAQL’s/SQL’s for seller action
Planning and managing district marketing plan
You will participate in the planning process with sales, services, and partner teams; strategize and identify targets; stay up to date on market trends; manage your budget; and align with sales priorities
Executing marketing programs as part of iterative multi-touch campaigns aligned with local sales priorities, including coordinating activities such as roundtables and customer briefings
Measuring results: Regularly evaluate return on marketing investment; participate in analyzing our top deals to help target future marketing; participate in monthly business reviews
Opting-in to available activities for national campaigns that reflect local sales priorities
Consuming and replicating best practices for content, logistics, and budget
Developing additional campaigns/activities to fully address whitespace
Proactively integrating Partners into marketing campaigns and opportunities
Deliver clear CTAs against marketing tactics and generate MAQLs

Audience Marketing Manager Resume Examples & Samples

5+ years of previous event planning, marketing and/or communications experience
Demonstrated experience delivering results through the collaborative work of a cross-functional team
Experience running global programs and engaging with a global set of stakeholders preferred
Proven experience working successfully with customer, partner or recruiting teams

Audience Marketing Manager SMB & EDU Resume Examples & Samples

Strategy and Ideation
Develop consumer strategies taking in to account the key bets and beats of our retail business
Host brainstorming sessions with leadership, creative team, and working teams
Drive alignment down, across and up in the organization to strategies and big ideas in support of working towards a common goal
Collaborate with creative teams to build creative to meet consumer strategy
Executional excellence
Develop planning and communication rhythms with Microsoft partners that ensure consistent alignment
Collaborate with key Microsoft Stores stakeholders, including Experiences and Marketing,
Merchandising, Store Operations, Readiness, Digital Storefronts to ensure strategies are understood and adopted
Develop and manage of cross-team communication vehicles to track campaigns, priority and follow through, including the facilitation of cross-functional team meetings
Think forward to multi-task and manage current executions, while planning 4-6 months out for future campaigns
Actively monitoring marketing performance and proactively addressing areas for improvement and standardization in our marketing go-to-market approach