Principal Product Marketing Manager Resume Samples

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H Upton

Hilma

Upton

3409 Will Island

Los Angeles

+1 (555) 613 0884

3409 Will Island

Los Angeles

Phone

p +1 (555) 613 0884

Experience Experience

Boston, MA

Principal Product Marketing Manager

Boston, MA

Kessler-Howe

Boston, MA

Principal Product Marketing Manager

Develop compelling content and messaging for VCE and partner sales via creation of messaging guides, sales plays, materials, blogs, customer-facing messaging and validated customer differentiation
Drive awareness through differentiated market messaging, accelerating customer demand with traditional and out-of-the-box marketing activities such as global product launches, targeted industry events, customer roadshows, social media and other digital marketing endeavors
Drive thought leadership targeted at customers, press, industry analysts, sales and channel partners and other influencers
Work collaboratively with VCE Sales on web-scale solutions that can start small and scale linearly to thousands of processors
Create customer-facing demos and videos that showcase value of VCE hyper-converged solutions
Drive direct customer awareness of VCE’s differentiated customer value through regular interaction with customers in VCE’s Customer Technology Center
Set the business agenda for the fiscal year including marketing and channel plans to exceed growth and revenue expectations

Los Angeles, CA

Principal Product Marketing Manager, Xenapp

Los Angeles, CA

Kutch Inc

Los Angeles, CA

Principal Product Marketing Manager, Xenapp

3-5 years working with application and desktop virtualization technology
Understand key concepts around desktop and server virtualization, cloud computing, server-based computing, and network/systems architectures
Understand the competitive landscape within the applications and desktop virtualization market and apply this knowledge to extend Citrix’s leadership position
Leverage existing relationships with Citrix customers, partners, product managers and sales representatives to effectively position and sell XenApp and XenDesktop
Engage with readiness, sales, integrated marketing, and channel teams to promote key use cases for XenApp and XenDesktop
Own and drive a go-to-market plan for fast-pace product launches and new offerings
Work across a large cross-function team to develop a go-to-market plan for fast-paced product launches and services offerings

present

Dallas, TX

Senior Principal Product Marketing Manager

Dallas, TX

Ritchie, Kling and Huels

present

Dallas, TX

Senior Principal Product Marketing Manager

present

Work with alliance and ecosystem partners to develop joint value propositions
Collaborate with other teams to create technical marketing proof points specific to performance benchmarks, reference architectures, etc
Collaborate with product management to understand and prioritize feature and solution definitions
Create and carry out solutions demos for external audiences
Jointly create technical marketing collateral with field marketing teams, including technical presentations, white papers, and case studies
Participate in technical aspects of go-to-market engagements like roadshows, workshops, webinars, product and solution demos, and industry and partner events
Guide technical thought leadership

Education Education

Bachelor’s Degree in Engineering

Portland State University

Bachelor’s Degree in Engineering

Skills Skills

Ability to be meet deadlines and handle multiple projects at once while working in a highly complex environment
Ability to be meet deadlines and multitask in a highly complex environment
Possesses strong product/technology/industry knowledge
Strong attention to detail while managing multiple tasks
Ability to be meet deadlines and juggle multiple projects at once while working in a highly complex environment
Ability to create high-quality, compelling technical marketing content
Charismatic with excellent presentation skills and the ability to impress and excite technical audiences for cloud management and infrastructure offerings
Ability to explain complex topics clearly and concisely; comfortable speaking in front of large audiences
Develop sales enablement tools for sellers in inside, field, technical, and alliance roles; develop and deliver sales enablement content and playbooks
Experience in international markets with proven ability to develop/execute strategies and programs while maintaining geographic and regional sensitivities

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12 Principal Product Marketing Manager resume templates

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Principal, Product Marketing Manager Resume Examples & Samples

Define target customer segments and conduct primary and secondary research to develop robust discipline around competitive intelligence to support segmentation & sales enablement efforts
Own planning & execution of all go-to-market launch activities for new and existing product launches and enhancements including market needs analysis, competitive analysis, value proposition definition, messaging, pricing, product brief, launch campaign planning & management of all launch activities
Create and manage target segment definition materials for the sales & account management team to utilize in sales readiness and training activities including Personas, Market Briefs, Buyers Journey, Competitive Intelligence, “Selling Against” & market needs-based “How to Sell” training materials
Define market needs and voice-of-the-customer insights to ensure product management & associated product investment decisions are prioritized according to primary input of customer/market needs
Manage the creation of messaging for all Enterprise LOB and IT segments
Drive cutting edge vision and own development of three-year storyline related to your respective solution families – property operations & guest experience
Manage development of content marketing assets including sales collateral, case studies, white papers, solution briefs, data sheets, emerging trend briefs, PowerPoint sales pitch/presentation modules and all other GTM sales readiness & enablement materials with the creative services support of the marketing communications team
5-7 years product management or marketing experience supporting portfolios that include technology solutions of any kind; B2B technology and/or SaaS experience a plus

Principal, Product Marketing Manager Resume Examples & Samples

Work closely with the marketing strategy team to define target customer segments and conduct primary and secondary research to support customer segmentation & and go-to-market launch efforts
Own planning & execution of all go-to-market launch activities for new and existing product launches and enhancements including market needs analysis, value proposition definition, messaging, pricing analysis, product brief, launch campaign planning & management of all launch activities
Create and manage target segment definition materials for the sales & account management team to utilize in sales readiness and training activities including Personas, Market Briefs, Buyers Journey, “Selling Against” & market needs-based “How to Sell” training materials in close collaboration with the Conversion & Sales Enablement team
Define market needs and internally communicate insights from voice-of-the-customer programs to ensure product management & associated product investment decisions are prioritized according to primary input of customer/market needs
Drive cutting edge vision and own development of three-year storyline related to the SynXis Enterprise Platform and its four core solution families – distribution, operations, retailing & intelligence
Manage and support development of marketing assets including sales collateral, product briefs, case studies, white papers, data sheets, PowerPoint sales pitch/presentation modules and all other GTM materials in close collaboration with marketing communications, creative and sales enablement teams and counterparts
Excellent written and verbal communication skills; ability to lead multiple highly complex projects, while also willing to roll up his or her sleeves in a business that still has entrepreneurial roots and operates at a rapid pace unlike most of its size
5+ years technology marketing communications and/or product marketing experience supporting portfolios that include IT solutions of any kind; B2B technology and/or SaaS experience a plus
Proven success in researching and developing target segment definition, positioning and market requirements, in addition to leading relatively complex go-to-market launch activities
Proven success in engaging with and presenting directly to customers & in training sales organizations
Highly self-motivated with independent passion & drive to succeed
Ability to learn quickly & thrive in an incredibly fast-paced, rapid-growth environment

Principal Product Marketing Manager Resume Examples & Samples

Develop compelling content and messaging for VCE and partner sales via creation of messaging guides, sales plays, materials, blogs, customer-facing messaging and validated customer differentiation
Drive awareness through differentiated market messaging, accelerating customer demand with traditional and out-of-the-box marketing activities such as global product launches, targeted industry events, customer roadshows, social media and other digital marketing endeavors
Drive thought leadership targeted at customers, press, industry analysts, sales and channel partners and other influencers
Develop sales enablement content and messaging to help train the field and keep them up to date on the rapid evolving hyper-converged market and VCE offerings
Be recognized as the subject matter expert in customer needs, pain points and buying criteria of Enterprise and Service Provider customers
Work collaboratively with VCE Sales on web-scale solutions that can start small and scale linearly to thousands of processors
Create customer-facing demos and videos that showcase value of VCE hyper-converged solutions
Drive direct customer awareness of VCE’s differentiated customer value through regular interaction with customers in VCE’s Customer Technology Center

Principal Product Marketing Manager Resume Examples & Samples

Create and communicate differentiated value propositions and messaging for Commvault products and solutions, and work collaboratively with product teams to create clear proof points that illustrate these value propositions
Develop primary customer facing collateral (event and customer-specific presentations, web, white papers, videos, etc.) with strong customer business value messaging focused on Commvault solutions for business application data management
Build and execute sales programs with target markets, key messages, supporting evidence in white papers, references, use cases and sales enablement
Create training materials for enablement of Commvault Sales and Channel Partners
Collaborate with development teams, field personnel, and customers in order to better depict and understand the value of Commvault application data management solutions
Work closely with digital marketing teams to create blog and social media content to support messages and active campaigns
Understand and publish insights on the competitive market, differentiate Commvault capabilities and work with competitive intelligence team tore-frame competitive attacks
Work in partnership with product management, global sales and channel partner teams, and marketing communications to define and execute go-to-market strategies
Support ongoing analyst relations activities and corporate-sponsored events
Identify, monitor and share new market opportunities and support competitive intelligence efforts related to this market
Understand the buyer selection/decision criteria via persona-centric methodologies

Senior Principal Product Marketing Manager Resume Examples & Samples

Participate in technical aspects of go-to-market engagements like roadshows, workshops, webinars, product and solution demos, and industry and partner events
Support engagements where required in high-touch accounts worldwide by collaborating with field sales and services
Create and carry out solutions demos for external audiences
Collaborate with other teams to create technical marketing proof points specific to performance benchmarks, reference architectures, etc
10-15 years of software industry experience, preferably an area of infrastructure software like operating system, virtualization, or system management
5+ years of product management experience; solutions engineering or solutions architect experience is a major plus
Record of success in a fast-moving, technical environment
Solid written and verbal communication skills and presentation skills
Technical knowledge, with the ability to explain customer requirements and use cases to engineering teams
Ability to communicate the technical product value proposition and promote solutions internally and externally

Principal Product Marketing Manager Resume Examples & Samples

Develop messaging and positioning for the OpenShift Container Platform product family, including our on-premise, developer, and cloud-based services
Create effective marketing assets and content, including whitepapers, presentations, case studies, solution briefs, web content, data sheets, and sales kits that can be used globally
Define market segmentation and develop the right marketing strategy that maps to target buyer, business problems, and IT initiatives aligned with the business opportunity
Own and guide the product launch strategy with a cross-functional team; develop objectives and success metrics for new product introduction
Define sales enablement strategy for our sellers in inside, field, technical and partner-facing roles; develop and deliver sales enablement content and playbooks
Coordinate with strategic partners where appropriate to align messaging and solutions; create materials that can be used by all relevant partners for their marketing efforts
Conduct ROI analysis and develop content to help customers make the business case for our solution; develop customer evidence and map them to use cases
Gather competitive intelligence on our key competitors and develop differentiation materials for the field and for external consumption
Support industry analysts and media briefings
Define pricing and bundling strategy for product line
Represent Red Hat at customer and industry events
8+ years of software industry experience, preferably within an area of application development, infrastructure software (operating system, cloud, virtualization), or systems management
6+ years of product marketing experience
Knowledge of the infrastructure, application development, and cloud markets, including key players, market trends, key industry analysts, and technology direction
Bachelor’s degree in engineering, computer science, marketing, business, economics, or related area; MBA is a plus
Proven track record in building, getting buy-in and executing marketing plans, and staying focused and “getting it done” in a fast-moving, technical environment
Experience working effectively in an influence-driven, cross-functional environment
Ability to be meet deadlines and juggle multiple projects at once while working in a highly complex environment
Experience with social media and digital marketing

Principal Product Marketing Manager Resume Examples & Samples

Create and deliver highly effective product collateral that conveys the value of the VxRail Appliance family across the gamut of media including presentation, video, events, social and others
Be a lead product evangelist in driving VxRail content into other corporate programs and material, tailoring content as needed
Play a leadership role in driving creative content in assets that highlight the value proposition of our products to respective audiences in the most engaging manner
Present and position our products in person and other methods to customers, sales and partner’s in both small and large groups
Work with Product Management and the Sales organizations to understand and position VxRail where appropriate and recommend a course of action to respond to competitive threats

Principal Product Marketing Manager Resume Examples & Samples

Develop, manage and own solutions and vertical GTM plans
Drive solutions marketing efforts including launches, content creation, enablement, communications and demand generation for the key solutions, verticals offerings and partner integrations/certifications
Define real-world market segmentation models, and develop optimized messaging for specific solutions
And audiences
Develop creative and diverse customer facing marketing collateral including infographics, blogs, videos,
Demos, white papers, website content, case studies, training materials, and solution presentations for both business and technical audiences
Develop creative strategies and assets for solutions demand generation, awareness and thought
Leadership campaigns
Develop high-value sales tools and drive sales and partner enablement
Support cross functional teams with both subject matter expertise and marketing acumen
Drive social media/blog strategy to promote thought leadership and brand. Engage key market influencers through social media and other channels
Identify new growth areas, new technology and emerging solution opportunities
Oversee market research, monitor competitive activity and identify customer needs
Set and monitor key marketing metrics to ensure business success in solutions and vertical space

Principal Product Marketing Manager Resume Examples & Samples

Own the development of value propositions, core content, marketing, and go-to-market strategies for IoT solutions related messaging and marketing
Demonstrated ability in crafting & developing compelling audience-specific messages and tools (videos, customer success stories, whitepapers, presentations, demos, how to guides etc.), to be used on the web, live events and in campaigns
Define and own the go-to-market approach by working with the marketing team to develop awesome global awareness programs and lead-gen campaigns
Deliver clear, concise content for websites and social media
Work closely with the AWS leadership, product teams, sales, business development, PR, recruiting, solutions architects, professional services, and AWS evangelists to achieve business goals
7+ years of relevant work experience in marketing, marketing communications and/or digital/high-technology companies/products
Understanding of how Business Decision makers including the COO, CIO, CDO and CMO and IT use (and can use) the Internet of Things
Proven track record in crafting compelling positioning and marketing content
Execution orientation to develop awesome marketing assets (product videos, web content)
A Bachelor degree in marketing, business, technology, or relevant field of study
Accomplished range of skills from high level strategic thinking to creative and detailed execution
Proven success in managing complex and multi-faceted marketing programs with the ability to drive projects through completion
MBA is preferred

Principal Product Marketing Manager Resume Examples & Samples

4 – 8 years of experience in product marketing and brand management in IT Security, Networking and Cloud technologies
Excellent technical and presentation building skills (advanced Keynote / PowerPoint, Excel, Word)
Experience planning and executing complex marketing programs
Ability to use data and analytics to drive sound decision making, and deliver against measurable marketing metrics
Strong oral and written communication skills with confidence in presenting points of views at all levels
Excellent time management and organization skills with attention to detail
Strong ability to understand technical material
Enjoy working in a fast-paced and dynamic environment, and proactive problem-solving skills
Exceptionally detail oriented, prolific with excellent project management skills
BA/BS required, and MBA preferred

Principal Product Marketing Manager Resume Examples & Samples

Develop, Execute and Maintain Product Marketing Plan
Support execution of product marketing plan including product launch collateral, training, customer presentations, competitive landscape, events, key milestones and marketing deliverables
Develop/drive new marketing content including, but not limited to articles, blogs, webinars, videos and abstracts for presentations at trade shows and/or customer/partner events
Support Direct and Indirect salesforce to promote Infinera solutions across the globe
Work closely with business groups & field sales to ensure clear product positioning of cloud solutions
Work closely with Partners, Sales and other marketing stakeholders to ensure they have the marketing support they need to engage their target markets
Report, maintain and identify key roadblocks to meet and exceed revenue plans
Maintain/Report all metrics important to the business to sales and marketing exec teams
5+ years’ experience building content, integrated campaigns & marketing collateral
5+ years Marketing experience in a high-tech environment
Excellent verbal, presentation and written communications skills
Broad marketing experience and proven track record of success, esp in B2B environments
Revenue marketing, driving funnel conversions, and metric focused executions are key skills
Good interpersonal, project and time management skills
Ability to work collaboratively in a team environment
Possess strong leadership and management skills
Bachelor’s degree in Engineering or related field, MBA is preferred
Strong business and market analysis skills
2nd language skills a plus
Tremendous scale providing years of investment protection
Network layer convergence eliminating cost and complexity
Intelligent automation simplifying operations and speeding service delivery for a more competitive posture in the market place

Principal Product Marketing Manager Resume Examples & Samples

Develop and enhance product messaging and positioning
Articulate key benefits and value propositions for each market segment (vertical and geographic)
Create effective tools and collateral for enabling internal and external sales channels
Continually maintain knowledge of the competitive landscape through research and win/loss analysis
Provide ideas and feedback to Product Management to help continuously improve our products and services
Work closely with Marketing Communications/PR to strengthen product awareness through social media, content marketing, analyst relations and press relations
Manage integrated launches, promotions and communications around product enhancements, updated features and new products
Ensure consistency of messaging and brand alignment across campaigns
Participate in analyst and press relations
Possesses strong product/technology/industry knowledge
Ability to influence others to achieve results
Strong written communication skills
Knack for creating simple, impactful messaging
Inherent tendency to identify needs and opportunities
Attention to detail and organization
Effective verbal and presentation skills
Ability to translate product capabilities into benefits and key value propositions

Principal Product Marketing Manager Resume Examples & Samples

Collaborate with product management to understand and prioritize feature and solution definitions
Ensure marketing plans align with market directions and support product roadmaps and releases
Jointly create technical marketing collateral with field marketing teams, including technical presentations, white papers, and case studies
Guide technical thought leadership
Work with alliance and ecosystem partners to develop joint value propositions
5-10 years of software industry experience, preferably an area of infrastructure software like operating system, virtualization, or system management
Product management experience; solutions engineering or solutions architect experience is a major plus
Bachelor's degree in engineering or computer science; advanced degree is a plus
Exposure to and participation in relevant industry bodies
Experience working in an influence-driven, cross-functional environment

Principal Product Marketing Manager Resume Examples & Samples

10+ years experience in product/digital marketing/advertising
Experience managing marketing teams
Both technically deep and business savvy enough to interface with all levels and disciplines within the organization
Demonstrated ability to coordinate projects across functional teams, including engineering, merchandising, design, marketing, and operations
Copy-writing and/or social media writing experience

Principal Product Marketing Manager Resume Examples & Samples

Building product/solution messaging from complex technologies
Developing product positioning and competitive differentiation
Creating original, compelling content including presentations, white-papers, web pages, SM, emails, ads, blog posts, videos, sales collateral
Collaborating with corporate comms to build and execute integrated marketing campaigns
Steering diverse teams towards defined, time-bound program goals
Tracking program milestones while managing key stakeholders
Helping measure program success, suggestions to keep improving
Partnering with Product, Communications, Go-To-Market and Sales teams
Presenting to Sales, Company and Customer executives
Staying current on the telecom, transport and cloud technology landscape
Monitoring competitive vendor developments, recommending response
Bachelor of Science degree; MBA a strong plus
7 or more years of experience marketing or product management of networking products and solutions
Strong experience with packet-optical transport systems for the Service Provider and Cloud Provider markets
Familiar with Long-Haul, Metro and Data Center network architectures
Marketing acumen coupled with strong creative thinking
Cogent writing, speaking and visual storytelling skills
Highly competent developing compelling and high impact PowerPoints
Proficient in customizing messages by audience in multiple formats
Ability to create, manage and adapt integrated marketing campaigns
Ability to gather and analyze competitive and industry information
Bias for quick execution after a quantitative and qualitative analysis
Strong attention to detail while managing multiple tasks
Comfortable speaking with company and customer executives

Principal Product Marketing Manager Resume Examples & Samples

Own all work streams across multiple cross functional teams needed to get products to market. This would include development of plans across online, offline retail, PR, naming, packaging, video assets, roadmap prioritization and other critical marketing channels
Development of product positioning, claims and customer facing messaging
Experiencing using customer insights and data to deeply understand target customers
Experience building Go To Market strategies and collaborating across multiple organizations

Principal Product Marketing Manager Resume Examples & Samples

Clear and genuine communicator and relationship builder who inspires trust and credibility with all levels of individuals, both inside and outside the company
Excellent presentation skills, including public speaking and formal presentations to a variety of audiences including internal stakeholders, customers, partners, and senior management
Experience in international markets with proven ability to develop/execute strategies and programs while maintaining geographic and regional sensitivities
Executive presence; demonstrated an ability to represent business unit-level goals and strategies with EMEA sales executive team
Demonstrated success developing effective product positioning, core content, and derivative content that creates differentiation in the market
Bachelor’s degree from accredited University is required; MBA preferred
10+ years of product marketing management experience in enterprise software, with SaaS experience strongly preferred
This position reports into the Cloud Services Business Unit and is located in EMEA. Candidates must be willing to travel 25-50%

Principal Product Marketing Manager Resume Examples & Samples

You can visualize and understand how customers approach IT and engage them
You are intensely data and results driven
10-12 years of progressive related experience in industry or technology solution marketing for a technology company
Experience with security or storage technologies
Firewall experience
Experience with cloud services
Amazing communication skills
Experience presenting to a wide audience from senior management to IT influencers
Adept at working with cross-functional teams and managing without authority

Principal Product Marketing Manager Resume Examples & Samples

Own the development of all value propositions, core content, marketing, and go-to-market strategies for our container services
Lead the definition and delivery of our programs to engage with customers using containers
Crafting & developing compelling audience-specific messages and tools (demos, reference architectures, whitepapers, presentations, how to guides, etc.)
Measure and analyze opportunities to improve our developer/ops programs and innovate new ones
Work with the engineering teams to distill key functionality and benefits into core product marketing messages and define, track, and meet customer engagement goals
Work cross-functionally to manage bottlenecks, provide escalation management, anticipate issues, balance business needs versus team constraints, and champion a great customer experience

Principal Product Marketing Manager Resume Examples & Samples

Build an engagement strategy for data scientists and AI developers that is aligned with the goals of the AWS’ engineering and business development teams
Create compelling digital and in-person campaigns that delight developers and increases use of AWS tools and technology
Establish programs that encourage peer-to-peer interaction for AWS customers
Create a content strategy that ensures highly credible and effective messaging for AWS services that are used by developers
Identify and coordinate AWS participation at key third party developer conferences and events
A Bachelor’s degree in marketing, business, technology, or relevant field of study such as computer science
Proven ability earn the trust and respect of engineering and product teams
Practical knowledge of popular developer tools and development paradigms
Track record of success in building successful engagement programs for technical audiences
Strong technical acumen and understanding of emerging disruptive technologies, like cloud computing, open source software, and deep learning frameworks
Experience with deep learning frameworks such as Apache MXNet, TensorFlow, Torch, etc
Experience developing and deploying cloud-based applications

Principal Product Marketing Manager Resume Examples & Samples

Own the development of all value propositions, core content, marketing, and go-to-market strategies for deep learning and Apache MXNet on AWS
Craft & develop compelling audience-specific messages and tools (product videos, customer success stories, demos, whitepapers, presentations, how to guides etc.)
Work with engineering teams to distill key functionality and benefits into core product marketing messages
Engage with Press/journalists as appropriate
Identify and execute on breakthrough product marketing activities that reach target audience effectively

Principal Product Marketing Manager, Xenapp Resume Examples & Samples

Experience presenter who is a good storyteller and capable of tweaking presentations in real-time based on audience needs
Excellent written and verbal communication. Capable of authoring industry and product related blogs, white papers, and presentations
Work across a large cross-function team to develop a go-to-market plan for fast-paced product launches and services offerings
Own and drive a go-to-market plan for fast-pace product launches and new offerings
Understand the competitive landscape within the applications and desktop virtualization market and apply this knowledge to extend Citrix’s leadership position
Engage with readiness, sales, integrated marketing, and channel teams to promote key use cases for XenApp and XenDesktop
Leverage existing relationships with Citrix customers, partners, product managers and sales representatives to effectively position and sell XenApp and XenDesktop
Have a technical understanding of the Citrix product portfolio and effectively communicate those capabilities to a large audience with varying levels of product functionality
Understand key concepts around desktop and server virtualization, cloud computing, server-based computing, and network/systems architectures
Successfully execute assigned project tasks and appropriately relay status and, escalate issues to project leads
Have proficient time management skills and the ability to multi-task across multiple assignments
Demonstrate the ability to effectively network across multiple functional areas in an organization
Provide regular and efficient updates on assigned projects and tasks to appropriate stakeholders
Strong interpersonal skills, ability to give and receive constructive feedback, ability to interact and partner with people at all levels and locations
3-5 years working with application and desktop virtualization technology
Citrix XenApp and XenDesktop product and/or sales certification preferred
Bachelor's Degree from an accredited university in the areas of Marketing, Business Information Systems or equivalent field of study a plus, with a minimum 3.3 GPA
Strong knowledge of Microsoft Office and Salesforce.com preferred
Windows desktop and server operating systems knowledge preferred
Experience with cloud computing, public cloud administration desired
LI-RM1

Principal Product Marketing Manager Resume Examples & Samples

Own the development of all value propositions, core content, marketing and go-to-market strategies for a product line
Work with product teams to manage timelines and distill key functionality and benefits into core product marketing messages for the developer audience
Craft compelling audience-specific messages and tools (videos, customer success stories, demos, whitepapers, presentations, how-to guides, etc) to update our developer portal, fuel our digital marketing engine and represent the product at in-person events
Own all launch work streams for new features, APIs and product across multiple cross functional teams. This would include development of plans across PR, naming, video assets, roadmap prioritization and other critical marketing channels
Work with product and engineering teams to distill key functionality and benefits into core product marketing messages
Report metrics in our weekly business review and work with internal stakeholders to optimize our digital and in-person marketing and evangelism programs
Found your work in research by partnering with internal teams or external agencies to identify, scope and execute qualitative and quantitative research projects to gain developer insights for marketing strategy
Effectively manage complex projects across multiple product and marketing organizations within Amazon to achieve business goals
At least 7+ years of experience in product or audience marketing
Experience in developer or technical marketing with deep knowledge of smart home

Principal Product Marketing Manager Resume Examples & Samples

Create and deliver internal and external content like demos, blogs, tweets, how-to videos, papers, articles, etc
Train solutions architects and other technical field personnel, as well as partner technical personnel, on Red Hat Satellite, Red Hat Insights, and other associated management solutions
Conduct competitive analysis of both commercial solutions and open source projects that compete against Red Hat Satellite and Red Hat Insights
Communicate requirements and improvement opportunities to relevant product stakeholders
Extensive technical background with 8-10 years of software industry experience and expertise in the system management domain
Proven understanding of what it takes to motivate technical audiences and the ability to translate that understanding into impactful action that converts prospect awareness and preference into revenue
Charismatic with excellent presentation skills and the ability to impress and excite technical audiences for cloud management and infrastructure offerings
Track record of success in a fast-moving, technical environment

Principal Product Marketing Manager Resume Examples & Samples

Lead go-to-market and product marketing strategies, plans and programs
Drive key product launches within the relevant video/broadcast segment
Leverage key customer insights and data to develop accurate, relevant and impactful messaging, and work with internal teams to ensure its implementation across all channels
Identify and promote key video/broadcast use cases and product workflows; work with the PR and Social Media teams on ideas to better amplify these workflows
Ability to turn customers into key evangelists; manage customer reference pipeline, leveraging the existing customer base to speed the sales cycle
Acquire deep insight into the local markets with respect to customers, trends and competition

Principal Product Marketing Manager Resume Examples & Samples

Track and consolidate customer feedback, market data, and competitive solutions to ensure the creation of a differentiated offering with firm market fit
Identify content requirements for internal (sales and other product teams, etc.) and external (community, existing and prospective customers, analysts, and press) audiences
Work with internal stakeholders like product management, technical product marketing, engineering, sales, and larger marketing teams to create content aligned with business needs
Work with external customers and community members to create “better together” stories and case studies that are concise and compelling
Cooperate with the digital marketing team to better understand the types of content needed and then develop and guide the schedule for delivery
Assist in the continued development of the Red Hat Management and Business teams’ messaging, product integrations, and marketing materials
Validate that messaging fits into the overall vision for the Red Hat Management team and the “automated enterprise” story
12+ years of enterprise software and marketing experience
Knowledge of how everything you do benefits the customer
Understanding of system management needs and requirements
Knowledge of the automation space and how it is evolving from point systems, to DevOps, to massive-scale clouds and containers
Ability to explain complex topics clearly and concisely; comfortable speaking in front of large audiences
Ability to guide purpose-built content and documents from beginning to end
Understanding of the common technical jargon of the IT infrastructure, cloud, DevOps, and the system management space
Motivated with the ability to manage a diverse team of content producers even when they don’t report directly to you
Understanding of open source projects, development processes, and methodologies
Ability to work with minimal supervision in a startup-like environment
Willingness to travel up to 50%, including regular trips to Durham, NC headquarters if the candidate is based elsewhere

Principal Product Marketing Manager Resume Examples & Samples

Develop messaging and positioning for the Red Hat Storage portfolio, including configuration and sizing tools to help the field easily communicate the value of software-defined storage to our customers
Define and document market problems and opportunities and promote customer personas, user stories, and use cases as part of the specification of our storage offerings and the socialization process
Create effective marketing assets and content, including technical whitepapers, presentations, case studies, solution briefs, web content, data sheets, and sales kits that can be used globally
Conduct ROI analysis and develop content to help customers make the business case for our solution; develop customer evidence and map them to emerging use cases for storage
Develop sales enablement tools for sellers in inside, field, technical, and alliance roles; develop and deliver sales enablement content and playbooks
Create and deliver technical product demonstrations and roadmap briefings to various audiences at different venues, including customer and industry events
Define market segmentation and develop the right marketing strategy that maps to target buyer, business problems, and IT initiatives like IT Optimization, aligned with the business opportunity
Track and consolidate customer feedback, market data, and competitive storage solutions to ensure the creation of a differentiated offering
Coordinate with strategic alliance partners to align messaging and solutions; create materials that can be used by all relevant partners for their marketing efforts
Work closely with the product marketing owners of our storage solutions to develop positioning and go-to-market strategies; serve as an evangelist to inform and educate the user and partner community
Ensure cross-functional collaboration with Engineering, Support, Documentation, Consulting, and other teams to deliver high-quality solutions on time and within budget
10+ years of experience within product management, product marketing, or technical alliances in the IT industry; 5+ years of experience in business development are a plus
10+ years of experience in IT Infrastructure software including software-defined storage, server based infrastructure solutions, or converged systems
Knowledge of the infrastructure, integrated infrastructure solutions, and storage markets, including key players, market trends, key industry analysts, and technology direction
Bachelor's degree in engineering, computer science, marketing, business, economics, or related area; MBA is a plus
Proven track record in building, getting buy-in and implementing marketing plans, and staying focused and follow through in a fast-moving, technical environment
Outstanding written and verbal communications skills with the ability to explain and translate complex technology concepts
Comfortable working with and presenting to all levels of organization
Experience working effectively in a cross-functional environment
Ability to be meet deadlines and handle multiple projects at once while working in a highly complex environment
Ability to think strategically and tactically to release solutions on time
Proven record of making an impact on others without having direct authority over them
Ability to post on blogs, give presentations, build demos, and present to an industry analyst audience
Great interpersonal skills to work with cross-functional teams and motivate others
Experience with technical alliance management is a plus