Brand Marketing Manager Resume Samples

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C Murray

Cyrus

Murray

845 Johns Estate

Boston

+1 (555) 252 3861

845 Johns Estate

Boston

Phone

p +1 (555) 252 3861

Experience Experience

New York, NY

Brand Marketing Manager

New York, NY

Jaskolski, Hoppe and Block

New York, NY

Brand Marketing Manager

Liaising and networking with a range of stakeholders including dealerships, marketing colleagues, suppliers and manufacturers
Managing multiple projects simultaneously, the Brand Manager will develop communications briefs, evaluate the creative product and manage our local agencies in execution. Supports our internal clients, global sales on their communications initiatives, including message strategies that drive the creation of selling materials and key trade shows. The role will also support the development of messaging in email and social channels that reach the professional travel target (B-to-B)
Managing campaign and products advertisement: briefing agencies or vendors, gathering elements (pictures, texts etc) from Tokyo Headquarters and transmitting to them for production of advertisement material
Create, develop, implement & execute strategic venue marketing plans, media buys, branding strategies, and promotional communication projects for the House of Blues Restaurant, Special Events, Gospel Brunch, Retail & Foundation Room
Developing, managing and optimizing marketing budget
Designing and execution of initiatives implementing the strategy, including advertising (development or adaptation) and promotion
Promotions – Develop annual brand plans, integrating BBC above-the-line marketing efforts with our customers’ marketing and merchandising plans; Insure advertising support programs and promotions are coordinated to achieve maximum impact

Dallas, TX

Associate Brand Marketing Manager

Dallas, TX

Koepp Inc

Dallas, TX

Associate Brand Marketing Manager

With the support of the Brand Marketing Manager, the Associate Brand Marketing Manager will assist in developing, orchestrating and executing comprehensive global marketing plans for assigned console products including maintaining brand, developer and vendor relationships
Manage all aspects of the post-launch live marketing campaign for console releases including forecasting, budgeting, creative and executional plans
Develop the brand campaign for mobile launches and partner with the mobile publishing team post commercial launch by developing key assets to support live monetization
Develop and execute unique social media programs that are on brand and publish weekly analytics reports to gauge performance and sentiment. Liaise with International marketing teams to coordinate global execution of social asset publication and content calendar localization
Support the data analytics teams to deliver personally-relevant promotional and merchandising communications in-game via message of the day and out of game via targeted emails
Manage relationships with key external partners such as first party, and creative/promo agencies
Work cross-functionally to ensure dev/PD, brand marketing, PR, mobile, consumer insights, trade and sales execution is aligned with strategic and financial goals

present

New York, NY

Senior Brand Marketing Manager

New York, NY

Mertz-Shields

present

New York, NY

Senior Brand Marketing Manager

present

With support from Head of Brand Marketing, own the Brand Marketing calendar, which identifies the key brand moments across the year
Generate annual plans for each Tier One Brand Moment
Plan, create and execute innovative and engaging multi-channel marketing campaigns across owned, earned and paid media which provides a balance between nurturing a global brand and localising it for the audience
Help create a truly global Brand Marketing function, which supports our Breakthrough, Developing and Emerging Markets
Ensure that all brand marketing speaks to our brand purpose and brand story and helps to build a more emotional relationship with our audience
Work collaboratively with Global Trade Marketing, Content & Engagement, Brand Insight, Performance Marketing and Creative Teams
Challenge the value of all work produced to ensure it’s delivering against KPIs and regularly report results back to the business

Education Education

Bachelor’s Degree in Marketing

University of Florida

Bachelor’s Degree in Marketing

Skills Skills

Ability to speak another language highly desirable but not essential
Excellent project management skills. Is organized, detail-oriented, able to multi-task, and problem solve
Strong attention to detail
The ability to craft presentations with basic skills in Powerpoint and Excel
Able to demonstrate the ability to effectively manage a team and drive performance
Influencing and negotiation, ability to build effective professional relationships
Strong problem-solving and analytical skills, including a demonstrated ability to synthesize, interpret, and communicate information and data
Strong initiative and the ability to be self-directed in completing tasks
Solid knowledge and application of marketing principles and key metrics that drive improvement
Solid knowledge and application of Marketing principles and best practices

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15 Brand Marketing Manager resume templates

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Brand Marketing Manager Resume Examples & Samples

Overall Marketing Management and Strategy
Creating the seasonal and monthly marketing plans and schedules with Management and Europe Marketing team and implementing them
Working closely with the Global Marketing department in Tokyo and the Europe Marketing department fulfilling the Germany business needs
Managing relations with vendors and Marketing and PR partner for all projects aspects
Analyzing the effectiveness of the activities and quickly come up with relevant action plans when needed
Medias
Managing campaign and products advertisement: briefing agencies or vendors, gathering elements (pictures, texts etc) from Tokyo Headquarters and transmitting to them for production of advertisement material
In store Marketing
Managing the production of in-store marketing products, by communicating direction and briefs to vendors and controlling the delivery schedule
Public Relations and Events
Writing press releases
Serving as a liaison for brand spokespeople and press to orchestrate interviews, appearances, and brand features
Managing PR agencies, with regard to strategy planning and implementation
People Management
Managing one person
We are looking for a candidate with a Bachelor degree as a minimum, and at least 5 years experience in Marketing, in Fashion, Consumer Goods or other Retail company. Having previously worked in a store is a plus
Candidate has.excellent organizational skills, with the ability to prioritize own workload and deliver to tight deadlines; and to process information quickly and manage multiple projects simultaneously
He/she has developed strong editorial/writing skills, and is comfortable using social media/networks and online channels
He/she is a team player that is effective in collaborating with other functions to achieve the Company’s goals and objectives. He/she is focused on the needs of the customer with a commitment to customer service. He/she wills to maintain a consistently high standard of excellence for deliverables
He/she is good at solving problems, constantly seeks for challenge and is able to quickly and efficiently adapt himself/herself in dynamic and changing environments
He/she is also able to think broadly but also focus on detail when required
Language requirements include German (native language or bilingual) and fluent English

Brand Marketing Manager Adidas Resume Examples & Samples

Ensure the brand image in your market is aligned with the global strategy and reflects at the same time the market needs
Extend global market initiatives and campaigns to your market and ensure translation into cost efficient media plans and implementation across all appropriate communication channels and tools
Ensure efficient usage of all provided tools across all distribution channels (e.g. RSM, trade activations)
Develop market-specific initiatives, events, activations etc that excite the consumer and are brand-appropriate
Leverage the full range of brand assets from our retail stores, to sports marketing assets to our Entertainment partners
Contribute content to the global OBA platform once it is launched in 2012
Constantly analyze the success of the marketing plan across all communication channels and share that learning with Global Brand Marketing
Manage the budgeting process (in accordance with the SBP) and the MWB spending
Manage all reports as an integrated team by setting team objectives, targets and guidelines
Manager with strong interpersonal, influencing skills (e.g., relationship management, facilitation) and broad marketing knowledge and experience. Consumer and customer-minded brand builder and implementation driven personality who understands all marketing disciplines and how to orchestrate them across categories across all distribution channels
Strategy – ability to provide input to and implement strategy
08 - 10 years of experience in all brand marketing disciplines
Bachelors in related field required, MBA preferred
> 4 years leadership experience
Previous experience managing in a global & local matrix organization required
Industry experience required

Brand Marketing Manager Resume Examples & Samples

Full responsibilities and accountability for the success of the Marketing Department. Direct and coordinate all activities relating to Marketing and PR for the Restaurant, Retail, Gospel Brunch, Special Events and the Foundation Room (if applicable), as well as overall awareness of House of Blues venue
Create, develop, implement & execute strategic venue marketing plans, media buys, branding strategies, and promotional communication projects for the House of Blues Restaurant, Special Events, Gospel Brunch, Retail & Foundation Room
Create, develop and maintain venue marketing collateral for non show business segments (rack cards, promotional fliers, sales packages, brochures)
Responsible for a non show related guest relations/public relations and community outreach programs
Develop & communicate marketing initiatives for cross-selling business segment opportunities
Implementation and execution of national marketing and sponsorship plans for non-show events
Manage marketing and advertising agencies/consultants/ freelancers and other marketing suppliers, including contract management
Database marketing management (together with home office team)
Manage marketing & advertising operating budgets
Financial reporting Weekly report to GM: sales trends, bookings, sales recap, department productivity

Brand Marketing Manager Belgium Resume Examples & Samples

Implementation of Marketing strategy for store openings
Execute opening strategy for store openings in new cities
Partner with the different external agencies for successful launch
Bring Store operation, Visual Merchandising and other internal function together to ensure brand alignment on the way we go to new market, in terms of customer journey and experience
Working closely with the Global Marketing department in Tokyo and the Europe Marketing department fulfilling the Belgium business needs
Actively and frequently communicating with store to gather feedback and informing about the plans, schedules and activities
Developing, managing and optimizing marketing budget
Elaborating the Media Plan based on business objective and managing its execution in link with agencies
Planning and executing events to generate customer attention to the brand, as well as product launches and brand campaigns
We are looking for a candidate with a Bachelor degree as a minimum, and at least 5 years experience in Marketing, in Fashion/Apparel, Consumer Goods or other Retail company. Having previously worked in a store is a plus
He/she has demonstrated an understanding of and an interest in the retail sector and in fashion Marketing and PR, and excellent interpersonal skills with the ability to build and maintain strong relationships at all levels of the business and with key partners
Language requirements include English, Dutch and French

Brand Marketing Manager Resume Examples & Samples

3+ years of experience in Pharmaceutical Marketing with Therapeutic areas of Cardiovascular and Central Nervous System
Prior experience in a multi-national company
Relevant experience in Sales/Marketing within Pharmaceutical Industry
Knowledge of branding, pricing and market research strategies with respect to these therapeutic areas necessary
Microsoft Office/Suite proficient (Word, Excel, PowerPoint, and Outlook)
MBA with Marketing
Pharmaceutical Sales experience

Brand Marketing Manager Resume Examples & Samples

Bachelor’s Degree or its equivalent
At least 5 years of experience in advertising, PR or marketing related field, with a thorough understanding of core brand marketing areas including the creative development process. Some knowledge of the retail industry and trade marketing in footwear or apparel preferred
Solid analytical and strategic abilities. Demonstrated ability to crystallize and articulate the intended impact of brand messaging upon the intended target audience and continuously refine the “voice of the brand”
Excellent project management skills. Is organized, detail-oriented, able to multi-task, and problem solve
Strong oral and written communication skills and the ability to work well and influence others.. Is able to interact effectively with many functional areas, i.e. Global Brand Marketing, Sales, Design, Graphic Design, Visual Merchandising as well as with all levels of company personnel
Proven presentation abilities. Is a great listener and is able to communicate effectively and persuasively
Financial understanding. Must possess an understanding of basic business financial concept (budget management, expense management, excel/spreadsheets)
Experience working with legalities of brand communications

Brand & Marketing Manager Resume Examples & Samples

Working alongside the Project Leader, plan and execute a targeted marketing campaign that clearly articulates our key business objectives and is aligned to our global brand positioning
Analyse and utilise results of brand research to inform strategic, creative direction and execution of a multi-channel campaign
Generate and deliver creative and cost effective executions across a mix of media including print, events, outdoor, sponsorship, web, SEM, email marketing, social media and display advertising
Responsibility for day to day management of the creative agency and media buying agency
Measure and report performance of campaign against agreed key metrics
Work with Project Leader and internal colleagues to leverage campaign with key stakeholders - including senior leaders, employees and corporate communications division and global external partners
Oversee use of the Macquarie brand to ensure it is communicated in a way that is consistent with the overall objectives of Macquarie Group
Provide support on use of the Group's brand guidelines including advice on branding issues for new campaigns, products, marketing materials, co-branded ventures etc
Liaise with individual businesses to implement brand building activities and initiatives
Writing, editing and proofreading marketing material

Brand Marketing Manager Pottery Barn Teen Resume Examples & Samples

Identify brand-appropriate marketing and business opportunities that are consistent with PBteen brand voice and positioning. If necessary, develop business plans to support ideas and present to senior leadership team
Develop and execute marketing promotions and partnerships that increase brand awareness and sales. Manage creative approval process for these promotions and partnerships
Initiate licensing agreements, negotiate all business terms, manage creative approval process and foster relationships with licensors to support merchandising department goals
Measure ROI for all partnerships and programs, based on several metrics: brand exposure, new name capture, and overall sales resulting from the program. Collaborate with cross-functional business colleagues to create a comprehensive summary of each program upon completion
Partner with Creative Services teams to ensure that creative message/execution is on brand and delivers against program objectives
Build strong working relationships with cross-functional business partners (including merchandising, e-commerce, creative services, direct marketing, public relations, finance, legal, care centers, catalog) to facilitate the execution and analysis of marketing initiatives
Initiate consumer research including focus groups and online surveys to keep pulse with the PBteen customer and measure brand satisfaction
Plan and manage marketing budget, including monthly forecasting and accruals
Develop programs to generate goodwill and buzz with target customers
Execute other projects as requested by business partners or Brand Marketing VP
4 year Bachelors degree required
5 years marketing experience
Retail industry and project management experience required
Prior budget management experience required
Prior experience working on highly-recognized, industry-leading brands a plus

Brand Marketing Manager Resume Examples & Samples

Bachelor’s Degree in marketing, advertising or communications or equivalent business experience
4 years exposure to marketing and or creative environment
Retail experience required
Ability to manage multiple priorities at once
Ability to work with many different business partners and 3rd party vendors
Effective collaboration skills
Ability to offer strategically sound consumer/retail marketing direction
Able to support and/or develop integrated marketing programs - including, store / restaurant events, sponsorships, DM, email, social media, gifting and POS programs
Proven detail and organizational experience
Knowledgeable across key pop culture pillars and trends including music, sports, food, fashion, and entertainment
Excellent communication skills, including writing, proof reading skills, and speaking
Ability to manage multiple projects and work assignments from a variety of staff
Fantastic customer service ethic and high expectations for quality
Computer skills: Intermediate user of Office product suite

Brand Marketing Manager Resume Examples & Samples

Manages planning, project management, development and execution of brand marketing programs and key projects that support the overall development of brand awareness of for the Transamerica brand
Works in collaboration with divisional marketing and sales units as well as other corporate stakeholders to assure brand standards are being managed and able to resolve problems and conflicts as needed
Manages the brand review process including policies and brand guidelines. Works closely with corporate legal team to track discussions, approvals, etc. Provide project management, reporting, and facilitate changes needed for brand style guides and key brand projects
Manage brand assets and ensures necessary documentation and archiving in the marketing asset management systems
Works closely and helps manage projects with third-party vendors and adverting and media agencies so that timelines are met and key deliverables are executed as expected
Supports research, reporting, tracking and dash-boarding of brand campaign performance and budget. Facilitate research and analytics studies and catalogue brand studies and brand reports and share results with key stakeholders
Manages brand content updates on internal SharePoint systems including TransCentral, brand community and brand marketers communication. Coordinate brand content updates on Transamerica.com
Support event planning, logistics and promotional items, including management of the company store. Includes shipping, ordering, travel coordination, managing vendors, etc
Assist in responding to incoming requests from business units and divisions for brand assets and brand collateral. Schedule and track assets as needed
Work with other members of the Brand team to support execution of brand marketing plans and key marketing projects
Other duties as assigned based on divisional needs
Confirms with and abides by all regulations, policies, work procedures, instruction and all safety rules
Exhibits regular, reliable, punctual and predictable attendance
Bachelor’s Degree with 5 years of experience in marketing, advertising or brand management capacity; Knowledge and experience in advertising and/or
Marketing agency; Strong writing, verbal and presentation skills; Proficient in PPT, Adobe CS6, Excel
Demonstrated ability to multi-task, set priorities, and self-manage against tight timelines and high
Expectations for team performance; Highly organized and able to manage multiple priorities; Able to be
Effective and work well in teams; Experience with event planning and marketing operations systems
601700- Ensures effective and efficient Brand Marketing and Brand Management

Brand Marketing Manager Resume Examples & Samples

Work with the global and regional Marketing teams, key commercial and product management stakeholders as well as external agencies to create and implement annual campaign plans
Defining the marketing mix to deliver specific campaign objectives such as driving familiarity and consideration of the brand, lead generation, increased awareness and adoption of technology solutions, as well as conversion and retention of business
Respond to bespoke briefs on a global, regional and local basis, propose campaign activities to meet objectives with optimum mix of media, lead the creative process, planning, and execution, as well as post-campaign analysis
Be the first point of contact on all campaign matters: create and agree project timelines, setting KPIs, agreeing creative approach, co-ordinating execution incl translation processes, seeking approvals, overseeing launch to market, internal communication and reporting

Brand Marketing Manager Resume Examples & Samples

To provide Warner Bros.,The Blair Partnership and Pottermore with a centralized franchise management team, delivering
Coordination of complex cross-divisional initiatives
Timely ‘one-company’ responses to proposals and questions
Develop an expert understanding of all Potter-related properties, including knowledge of the related rights and franchise sensitivities in order to be an enabler and source of guidance for all WB Divisions
Support the Director, Brand Marketing (London) and Director, HPGFD (Burbank) on the development of an internal Brand Guidelines intranet, gathering assets and best practices across historical Harry Potter campaigns
Responsibility for ongoing updates and maintenance of the Brand Guidelines intranet ensuring it remains relevant and useful to international markets
Reporting into the Director, Brand Marketing HPGFD, be the London-based point of contact for day to day liaison with Pottermore with the objective of keeping the relevant Warner Bros. Divisions abreast of any activity where there could be collaboration opportunities
Working with the U.S. based counterpart, be a point of contact in the London-based HPGFD team for WBSTL, responding to marketing-specific brand assurance queries
Supporting Director, Brand Marketing HPGFD, assist in the development and ongoing management of a cross-divisional creative asset database ensuring an in depth knowledge of asset status and legal clearances to speed up and simplify the sourcing of materials across the company and stakeholders
Input into the production and weekly updating of a HPGFD status report, capturing all on-going conversations and initiatives

Country Brand Marketing Manager, S Korea Resume Examples & Samples

Support the development and implementation of brand strategies, insights and the country messaging framework, to communicate a compelling value proposition for current and prospective users in South Korea
Collaborate with marketing, product and operations functions to develop and execute brand marketing campaigns and plans
Work closely with the Korea country team to build, develop and execute integrated and highly effective marketing programs
Assist in the management of creative and media agency partners to ensure we can scale marketing capabilities in line with growth plans
Enable and support localization, ensuring all marketing activities feel local and personal; articulate market nuances for teams who aren’t familiar with the market
Manage and track brand marketing budgets and ensure effective budget utlization
Ensure timely and appropriate communications and enablement on marketing programs, campaigns and resources to internal teams and key stakeholders
Manage analytics and reporting for country brand marketing activities working closely with the Analytics team
5+ years of relevant work experience at interactive, advertising, or marketing agencies and/or experience managing brand marketing on the client side —preferably in the consumer internet space in travel, design, technology, or lifestyle brands
A passion for storytelling through multiple media types, both visual and written
Strong budget and project management skills, attention to detail and communication skills
Knowledge of analytics, web technology, digital campaigns and strong creative and brand strategy skills
Written and spoke language proficiency in Korean

Brand Marketing Manager, Workspace Resume Examples & Samples

Extensive project management involving close, collaborative working relationships with our external partner, Inscape, as well as our internal cross-functional Workspace team
Supports Workspace Director in on-going communications with our external workspace partner, Inscape
Supports Workspace Director in maintaining a vibrant & healthy relationship between west elm and Inscape
Assists in scheduling and coordinating activities between the two firms and internal cross-functional Workspace team
Assists in conceptualizing and coordinating marketing activities such as special events and photo shoots
Collaborates with Workspace Director to research and explore industry trends and identify consumer insights that can inform product development
Continually evaluate communications process in order to streamline information and develop effective, efficient formats
Experience level: 5-7 years in a related position with progressive responsibility
Ability to consistently implement several projects simultaneously in a fast paced environment
Strong problem solving skills
Ability to develop effective and productive working relationships with business partners
Strong PC/Mac skills including Word, Excel, Page Maker and Access

Global Brand Marketing Manager Resume Examples & Samples

Excellent leadership skills
Proven ability to work with and influence regional teams and across all levels of the organization as well as external partners and agencies
Proven ability to create a positive working environment that encourages creativity and the championing of new ideas and processes
10% travel expected

Instagram Brand Marketing Manager Resume Examples & Samples

Test new channels (paid media, co-marketing, etc), including explicitly defining a framework for how we will evaluate impact and ROI
Work with the Brand Strategy lead to develop a compelling campaign, media, and messaging strategy to drive higher adoption
Work with internal agencies and cross-functional teams on creative development and execution of marketing campaigns
Ensure all aspects of Instagram communications are on-brand and consistent, every time
Work cross-functionally and build terrific relationships with a number of internal teams, from product, product marketing, comms/PR, partnerships, design, and research

Brand Marketing Manager Resume Examples & Samples

Work closely with our partners, both internally and externally, to develop product marketing plans, including product positioning, campaign strategies, creative briefs and market research over a broad portfolio of products
Oversee design and implementation of all aspects of marketing campaigns, including packaging, advertising, and video material
Analyze current and potential customer segments and purchasing habits to identify most effective opportunities for return on investment and revenue opportunities
Act as liaison to Product Development and Production during all stages of product development to ensure the smooth flow of information, materials and communication required for a successful product launch
Collaborate with Disney, publishing partners, Public Relations, Online/social, Story and Creative Services teams in proper product representation to the trade, press and public
Work closely with our agency and publishing partners, providing strong strategic and creative direction to ensure breakthrough and effective communication
Work effectively with our International Partners, providing strategic direction on global marketing strategies and campaign development
Develop and execute promotional opportunities and partnerships
Present marketing updates to Lucasfilm executives
Escalate any potential partner or approval issues
Excel as a team player and strive to maximize team/department performance
2-3 years in games industry desired; console experience is a plus
3-5 years in marketing management with proven success at developing and executing product launches and retention programs
Must have broad experience and understanding of all facets of the marketing discipline including market research, product positioning, promotions, and distribution
Ability to balance solid strategic thinking and flawless execution in a fast-paced environment
Excellent organization and project management skills, outstanding written and oral communication skills, ability to manage multiple and changing priorities and adhere to deadlines
Should be a team player, have excellent interpersonal skills and be able to develop strong relationships with internal and external parties.Proactive, self-starter with ability to work independently. Strong ability to set priorities, solve problems and maintain grace under pressure

Brand Marketing Manager Resume Examples & Samples

3-5+ years of branding experience within the Fashion, Beauty, or similar industry
Demonstrated ability to set marketing strategy for an established brand with multiple business channels
Demonstrated ability to acquire new customers/grow audiences, drive revenue
Strong knowledge of digital and print landscapes
Creative and collaborative mindset

Brand & Marketing Manager Payconiq Resume Examples & Samples

Build the payconiq brand based on its vision, mission and strategy
Develop and execute marketing roll out plan for payconiq
Create awareness for the payconiq product
Align the various products that payconiq offers into one clear branding strategy
Use all traditional and modern areas of the marketing mix to generate exposure for the payconiq product such as press, vlogging, blogging, social, TV, Radio, Billboards, DM
Prepare press events to widen the reach of the payconiq brand
Perform necessary market research to establish the strength of the payconiq brand and which customer insights should be used to strengthen the brand
Deliver a styleguide in coordination with UX and Design department and create a tone of voice for the brand. Make sure that the brand guideline are adhered to
Perform copy checks on marketing copy for the right tone of voice
Lead creative development and create motivating stimulus to get targeted population to “take action
Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
Oversee marketing and advertising activities to ensure consistency with product line strategy
Liaise with various marketing agencies for both ATL, BTL and Social campaigns

Associate Brand Marketing Manager Resume Examples & Samples

With the support of the Brand Marketing Manager, the Associate Brand Marketing Manager will assist in developing, orchestrating and executing comprehensive global marketing plans for assigned console products including maintaining brand, developer and vendor relationships
Manage the global brand development of advertising, promotions, direct marketing, social media and PR activities on assigned console titles. Maintain deliverable dates and be accountable for delivery of brand materials worldwide on time and on budget
Manage all aspects of the post-launch live marketing campaign for console releases including forecasting, budgeting, creative and executional plans
Develop the brand campaign for mobile launches and partner with the mobile publishing team post commercial launch by developing key assets to support live monetization
Develop and execute unique social media programs that are on brand and publish weekly analytics reports to gauge performance and sentiment. Liaise with International marketing teams to coordinate global execution of social asset publication and content calendar localization
Support the data analytics teams to deliver personally-relevant promotional and merchandising communications in-game via message of the day and out of game via targeted emails
Monitor North American product marketing budgets to ensure adherence to approved levels
Work cross-functionally to ensure dev/PD, brand marketing, PR, mobile, consumer insights, trade and sales execution is aligned with strategic and financial goals
Manage relationships with key external partners such as first party, and creative/promo agencies
Work closely with functional teams across Warner Bros. (e.g. DC Entertainment, Warner Home Video, TV, Theatrical and WB Consumer Products) and other key partners to develop and execute on cross-promotional programs

Developer Brand Marketing Manager Resume Examples & Samples

Build awareness and user sentiment for our developer-facing products and lead privacy sensitive marketing communication
Develop a strong platform narrative, and author developer-facing communication such as blog posts, guides, keynote presentations
Host internal training sessions and provide direction on branding across Facebook Developer products
Manage the Facebook Developer Site and successfully launch site localization
Demonstrate a strong understanding of the broader Facebook ecosystem, competitive landscape, and mobile app industry needs to develop and execute go-to-market plans for developer solutions – from positioning to market assessment and quantitative analysis
Lead developer product marketing for some of Facebook’s most well-known brands, including Facebook Social Plugins and Share products
Day-to-day lead on F8, Facebook's annual Developer Conference. Specifically, coordinate and plan F8 sessions, materials, schedule, and marketing communications and materials
Create developer programs to build and improve the overall developer brand and experience for apps and websites that use Facebook. Including a developer newsletter program and webinar program to drive product awareness and form a thriving developer community

Global Associate Brand Marketing Manager Resume Examples & Samples

Own the key marketing stories from our Classics and Sports Style range, supporting creative development, asset creation, trafficking of assets and copy, and deployment
Project Manage all phases of marketing lifecycle and produce relevant product marketing assets to our different tiered retailers
Work with brand team to create strong Go-to-Market kits centering on the key global products
Collaborate with Product Managers to define seasonal key stories and present out to key functions of the business
Align with Retail, PR & Social to create full sell through packages to help create energy in the marketplace
Assist with the integration of Lifestyle products or activities within the other business categories
Own limited edition/collaboration marketing assets and how projects are globally launched
Partner with regional teams to produce globally relevant product marketing
Ownership of seasonal Marketing calendars and what products are the key drivers
Track and analysis the success and response to marketing activities along with reviewing and learning from competitors work
Understanding and passion for Lifestyle and sneaker culture is required
Firm understanding of Media Landscape – Traditional, Social, Mobile, Digital, Content
Demonstrated ability to manage programs on strategy, on-time, and on budget
Must have proven experience in driving innovation
Strong understanding of and experience in creative development, both print and video and delivery through digital and social media – collectively, ‘content&#8217
Deep understanding of the marketing cycle and consumer journey
Budget and project management skills essential
Must be able to communicate effectively at all levels of the organization. Strong written, oral communication skills
Agency and/or consumer brand experience preferred
Global mindset a must; international experience a plus
Experience within the footwear, apparel or athletics industry preferred
Bachelor's degree with 5-7 Years’related Experience

Brand Marketing Manager Resume Examples & Samples

Visionary and strategic - ability to think creatively and conceive of “big ideas”, and then translate concepts into strategies and plans
Content and social marketing subject matter expertise
Self-starter; work independently, resourceful and eager to take on new projects
Successful collaborator who can build relationships with clients, and local and global teams
Solid organizational, prioritization and project management skills
Extreme attention to detail
Excellent communication skills – both verbal and written
Flexibility and willingness to travel

Brand Marketing Manager Resume Examples & Samples

Clearly define and articulate the zulily brand and ensure it is consistently communicated across all touch points (website, PR, customer service, internally, …)
Create messaging frameworks to support the brand and major products and features
Continually refine our understanding of our target audience , and ensure we’re speaking to this audience like we know and understand them
Partner closely with teams including customer service, photo editing, and recruiting to ensure they have the tools and resources to effectively communicate the zulily brand
Educate and inspire employees about the zulily brand , values, and culture
Plan and execute all external zulily events to ensure we are building strong relationships in the communities where we do business
5-7+ years of solid marketing experience, preferably in the consumer space
Experience building and developing brands and brand frameworks
Great collaboration skills with results oriented mindset
Comfortable working in fast-paced environment with high levels of ambiguity and fluid priorities
Branding agency experience and an MBA are both considered a plus, but not required for this position

Senior Global Brand Marketing Manager Resume Examples & Samples

Bachelor's degree, with specialization in Marketing from an accredited college or university
Minimum of 8 years experience in marketing communications, marketing strategy and/or integrated marketing organizations
Demonstrated ability to write comprehensive clear briefs for agencies
Hugely positive attitude and collaborative mindset
Must be able to operate in a fast-paced environment
Demonstrated skill in building relationships with peers, internally and externally
Demonstrated creative and project management skills
Demonstrated ability to utilize research and information to make data-driven decisions
Experience managing and working with external agencies
Excellent verbal and written communication skills

Brand Marketing Manager Resume Examples & Samples

Knowledge in all areas of marketing including the ability to develop and implement marketing programs
Knowledge of market trends and consumer preferences, Company products goals and objectives
Knowledge of package design, advertising and sales and their marketability, sales and expense budgets, inventory, profit and loss, local production and importing
Ability to innovate, develop and execute against all product initiatives. Must be a self-starter

Kashi Associate Brand Marketing Manager Resume Examples & Samples

Developing, coordinating and implementing a specific marketing plan, consistent with the approved strategy, combining proven media, promotion, and trade elements with new innovative avenues for achieving sales growth
Executing projects and activities while collaborating across all functions within our company
Identifying business opportunities through understanding consumer insights that are consistent with the strategic focus areas
Consulting with the Digital Media team to execute digital media such as paid search and online advertising
Assisting in new product development from concept through launch
Experience in new product development, brand marketing, advertising or nutrition
Strong Communication Skills, both written and verbal
Ability to perceive and present information both analytically and creatively
Office Suite proficiency

Assistant Brand Marketing Manager Resume Examples & Samples

Four-year College/University degree
Fluent in English (verbal and written)
2+ years of marketing and/or general management work experience
Up to 15% travel required
Has worked on a business with global or international exposure. Demonstrates some understanding of differences between countries and cultures
Support in translating marketing objectives into strategies and plans. Proven success in executing a comprehensive marketing plan that is integrated across multiple consumer touch points, including at point-of-purchase
Contributed to recommending pricing strategies and guardrails, and managing price to extract maximum value
Participated in new product launches from concept stage through commercialization and in-market success. Has managed (or contributed) to a product portfolio
Demonstrated success/ability working in a matrix environment
Strong communication skills, written and oral
Proven ability to work on and lead a cross-functional team

Brand Marketing Manager Resume Examples & Samples

Work closely with the Brand Director to execute tactical marketing programs and plans for the brands of 2U’s partners
Develop, with the Brand Director’s input and oversight, creative briefs required for brand marketing programs and plans
Coordinate the workflow and oversee execution of marketing driven online and in-person events to include invitations, RSVPs, presentation material, schedule and pre-post surveys, while collaborating with the appropriate teams such as admissions and operations
Work closely with the creative, demand generation and advertising operations teams to produce creative assets like ad copy, email copy, banners, etc
Team with Marketing Directors to research and develop regular and timely infographic concepts and work with social media teams to agree to concepts at least 3 months out
Develop and keep a marketing calendar updated of all marketing tactics and programs across key marketing tactics such as social media, email, advertising, etc
Assist Marketing Directors to optimize email marketing and drip campaign strategy and execute tactics in coordination with the admissions, email and analytics teams. Ensure effective AB testing for subject lines, creative and content
Provide event support for marketing driven events including events scheduled by the Director of Campus Recruiting
Develop project plans and/or processes to drive efficiency and ensure projects are completed on time and on budget
Work on other projects as needed to support the Brand Marketing Team
Demonstrated understanding of email marketing best practices
Agency account management a plus
Ability to think out of the box and find creative, unorthodox solutions when needed
Must be able to prioritize and handle multiple assignments simultaneously
Must be able to take direction while also driving his/her projects without a lot of oversight
Enthusiasm and the ability to thrive in an environment of constant change

Brand Marketing Manager Resume Examples & Samples

At least 3 years of experience in a related field agency, marketing/advertising within the hospitality/gaming industry
Experience managing a staff
Have interpersonal skills to deal effectively with all business contacts
High school diploma or equivalent

Senior Brand Marketing Manager Resume Examples & Samples

With support from Head of Brand Marketing, own the Brand Marketing calendar, which identifies the key brand moments across the year
Generate annual plans for each Tier One Brand Moment
Help create a truly global Brand Marketing function, which supports our Breakthrough, Developing and Emerging Markets
Work collaboratively with Global Trade Marketing, Content & Engagement, Brand Insight, Performance Marketing and Creative Teams
Challenge the value of all work produced to ensure it’s delivering against KPIs and regularly report results back to the business
Develop junior members of the marketing team
Mange a team of four with two direct reports
6 – 8 years experience in a global marketing function
Highly analytical and naturally leverages customer data and insights to drive strategic recommendations
Proven track record delivering innovative and effective global brand marketing campaigns, which are rooted in consumer insight and utalise multi-channels including social
Experience working with global markets and managing multi market campaigns and working closely with teams in satellite offices
A credible, convincing communicator – someone who can collaborate with colleagues and translate campaign plans into palatable and tangible information
Thrives in a values driven business
Prior experience of working within and leading matrix teams across functional areas ideally within a global business
Happy to travel

Brand Marketing Manager Resume Examples & Samples

With support from Senior Brand Marketing Manager, generate annual plans for each Tier One Brand Moment
Plan, create and execute innovative and engaging multi-channel marketing campaigns across owned, earned and paid media which provides a balance between nurturing a global brand and localising it for the audience
Ensure that all brand marketing speaks to our brand purpose and brand story and helps to build a more emotional relationship with our audience
Manage one direct report
4-6 years experience in a global marketing function
Experience working with global markets and working closely with teams in satellite offices
Experience in briefing in-house teams and/or external agency partners
Understanding of how to optimize campaigns for mobile
Passionate about the 20 something consumer
Ability to respond nimbly in a fast paced environment
Ability to manage complex and multiple tasks with good prioritisation skills
Comfortable with ambiguity and embraces change
Curious with an enquiring mind

Brand Marketing Manager Resume Examples & Samples

Management of campaigns. To include brief creation, testing of creative, delivery of copy and research
Provide outstanding creative input to both campaign development and external teams working with the department
Challenge media and creative agencies to deliver best in class work and innovative solutions to campaigns
Outline brand priorities to internal stakeholders to ensure all owned, earned and paid media channels are aligned with brand creative and messaging
Work closely with Creative Agencies to ensure delivery of an idea that works effectively through the line (TTL)
Build strong relationships within the UK Brand teams and with other teams including Media, Sales, Customer Management, PR, Legal and Online
Ensure all campaigns are measured and results shared, building the learning into future campaigns
Ensure all activities are carried out cost effectively, efficiently and within budget
Represent Sky Ireland at key meetings in UK - travel will be involved

Brand Marketing Manager Resume Examples & Samples

Identifies and cultivates key relationships with influencers applicable
Negotiates with suppliers to obtain Marketing Development Funds (MDF) for assigned brand and manages MDF budgets to maximize ROI
Continually collaborates with internal peers, and/or suppliers to effectively define, develop and execute marketing strategies
Develops and/or implements marketing policies and objectives
Manages the introduction of new programs or features
Defines the internal and external communication strategy for areas of responsibility
Develops, implements and/or maintains all standardized marketing methodologies, tools and collateral of the assigned area ensuring consistent ?look and feel? for internal and external communications. Coordinates and manages applicable events
Contracts and works with outside vendors for development and delivery of marketing programs
May engage in contract negotiations
May manage fee-based marketing programs focused on targeted markets
May oversee the tracking of supplier rebates
Typically 6-9 years with bachelor's or equivalent or 4-7 years with master's

Brand Marketing Manager Resume Examples & Samples

Oversee all SKU selections
Oversee the development of all creative and media briefs
Oversee timetables for internal/external approvals
Lead interdisciplinary kickoff meetings and cross-functional status meetings
College Graduate
5 to 7 + years marketing and or brand management experience with expertise in

Digital Brand Marketing Manager Resume Examples & Samples

Drive strategic linkage between corporate brand plans and digital initiatives and activities to ensure marketing plans and tactics deliver against the desired outcomes
Champion the voice of consumer(muse) and evangelize how to best make connections with the consumer to the extended marketing teams
Seamlessly integrates with HQ brand team and internal creative team to ensure the brand communicates with “one voice” in all digital connections
Work with HQ brand team to develop and curate digital marketing programs that increase brand awareness and drive sales
Evangelize digital best practices to HQ brand team and become their indispensable partner in executing world class digital initiatives
Communicate brand objectives and plans and provide direction on consumer segmentation strategies that best align with brand programs and tactics
Lead and direct the digital team and extended team members on a regular basis
A Bachelor's Degree from a four year college or university
At least 2 years of professional experience in the marketing field, or a relationship-mangement role, is required
Must have exceptional communication skills and the ability to maintain positive, professional relationships
Cross-functional experience in a matrix organization environment a plus!

Senior Brand Marketing Manager Resume Examples & Samples

Manages strategic planning and execution for digital advertising and social media as well as new product launches on Amazon.com
Leads internal and external teams to launch new products with appropriate PR, merchandising and marketing support, owning the entire process from soup to nuts - from writing the go-to-market and creative briefs through concept evaluation to delivery of the final execution
Establishes and maintains clear processes with internal stakeholders and cross-functional teams to ensure effective and timely development and execution of marketing programs within defined budget constraints
Leads digital, social media and other advertising efforts for Dash to ensure achievement of business' objectives and ROI, starting with customer research and an in-depth understanding of who the customer is and working backwards to align business objectives with customer needs
Collaborates to ensure alignment of the business' objectives with those of the broader Device organization
Tracks and measures marketing performance and evaluates overall program effectiveness, reporting results to leadership and making recommendations to continuously learn and improve
Analyze the results of launched initiatives and drive improvements demonstrating frugality through implementing scalable, efficient new processes to optimize makerting spend and team resources
Bachelor’s degree in Marketing, Business or a related field
Past experience with digital technologies, consumer products, media, and e-commerce (7+ years)
Both technically deep and business savvy enough to interface with all levels and disciplines within the organization, with strong written and presentation skills
Demonstrated ability to coordinate projects across functional teams, including product, merchandising, design, marketing, and operations Proven track record of taking ownership and driving results
Past experience driving B2C and/or B2B product or website launches
Proven analytical and quantitative skills in customer research, segmentation and targeting
Relationship management experience with external agencies, vendors or business partners

Senior Brand Marketing Manager Resume Examples & Samples

Work with the Director, Brand Marketing, to design and deliver a multi-platform comms program with the goals of acquiring, growing and retaining site users
Through quantitative analysis of business and brand metrics, identify and optimize opportunities to influence customer behavior and drive towards TripAdvisor’s goals. Analytics will be up to 35% of this role
Provide analytical support and insight for new brand and marketing initiatives; this requires identifying and understanding key issues, quantitatively analyzing these issues, and communicating insights and results
Collaborate with cross-functional partners to conceptualize and build brand and marketing initiatives including, establishing milestones, managing project development, implementing and measuring against goals
Own communication of brand and marketing status, key issues and launch plans to constituents across the TripAdvisor organization including senior management, engineering, product, design, sales, PR, editorial and customer support teams
Monitor the competitive landscape, identifying and leading relevant market, site and consumer needs

Senior Brand Marketing Manager Resume Examples & Samples

Understand relevant consumer trends that can give our brand story fresh relevance
Translate brand strategies into brand plans, brand positioning and go-to-market strategies
Embed our brand strategy in all marketing execution – guide campaign strategy based on the brand strategy
Develop and deploy brand measurement system
Evaluate voice of the customer and other sources of product and experience feedback to include in your plans
Brainstorm new and innovative growth strategies
Devise and represent integrated strategic thinking and action in a compelling manner
Collaborative, fact-driven, creative thinker with great human and business instincts. Proven working experience as brand manager
A critical thinker that can take a piece of research and see things that aren’t so obvious
Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
Superior communication and analytical skills, including strong ability to identify and solve ambiguous problems
Strong analytical and quantitative skills; ability to use customer research, hard data and metrics to back up assumptions and brand story
Attention to detail, excellent organization skills, and ability to manage multiple projects and responsibilities
Passion for apps and games

Senior Brand Marketing Manager, Sky Mobile Resume Examples & Samples

The campaign lead and owner of our Brand campaigns, managing the successful delivery of campaigns in line with agreed objectives and brand metrics (e.g. launch a new communications product, drive awareness and ITP amongst key audiences)
Support in the creation of the Sky Mobile Brand and effectively cascade this across Sky
Become guardian of the brand ensuring it is effectively communicated across Sky communications
Responsible for briefing campaign creative to the wider Sky. Ensuring that all assets and messaging used are consistent with the overall campaign
Developing impactful and motivating messages to effectively communicate our proposition to different audiences
Working with creative agencies to develop and execute compelling campaign ideas
To manage the agency in delivery of campaign creative e.g. comfortable managing a TV shoot from concept to delivery
Working with insight teams to plan and execute research to test creative campaigns and propositions
Good creative eye
Strong media planning experience
Managing multiple high profile projects concurrently
Comfortable with regularly meeting the challenges of tight deadlines and juggling multiple projects
Experience of influencing key stakeholders within the business

Brand Marketing Manager Resume Examples & Samples

Developing and executing marketing strategies and plans based on how consumers and shoppers make decisions and serving on their needs to identify growth opportunities
Responsible for delivering financial goals for the brand, through strong interaction with full commercial team – Finance & Sales
Identifying, building and executing powerful ideas that build relevance and motivation for our brands to drive growth
Briefing and working directly with creative agencies and other core communication functions to develop consumer/shopper communication, based on insight and brand positioning
Bringing together all marketing aspects from strategic development through execution of an integrated marketing/promotion plan and delivering with excellence
Leading and working with cross-functional teams, including other marketers, insights, finance, sales professionals, supply chain and nutritional professionals
Developing people, providing positive and constructive feedback, and placing the right people in the right places to ensure the team is aligned for success
Extensive experience in marketing, product management or related experience
Demonstrated strength in marketing/commercial competencies with particular strength in brand development, innovation, commercial plan execution and project leadership
A thorough understanding of marketing and business functions with a CPG Company, strong financial expertise
Ability to work in conditions which include multiple and conflicting priorities, extended work schedules, and specific time constraints
Proficiency in Microsoft Office applications (Word, Excel and PowerPoint)
Demonstrated ability in written and oral communication, both Spanish and English
Relocation Assistance: No
Employee applications will only be received through Kellogg Careers Website
Please apply immediately as Positions could be closed after 10 days of posting

Brand Marketing Manager Resume Examples & Samples

Identify content opportunities within the University and work with faculty and internal stakeholders to execute initiatives
Provide insight and analysis to help define overall marketing strategy
Keep abreast on trends in high education, digital marketing and traditional media buying
Experience influencing and directing agency, vendors, and in-house teams in execution marketing strategy
Ability to define success metrics and communicate those to upper management
Be familiar and comfortable with reviewing analytics, experience with Google Analytics and Wordpress is a plus
Proactively survey competitive landscape and emerging channels
Manage projects from inception to execution and analysis, ensure flawless implementation and timeliness
Leverage brand management frameworks to identify areas of improvement and develop business cases to address challenges
Produce ad hoc reports as required
2 years in a strategic marketing role

Junior Brand Marketing Manager The North Face Resume Examples & Samples

Coordinate the GTM seasonal project implementation, within the respective brand territory in collaboration with the Brand Manager. Assist and support in the development of comprehensive marketing strategy (from briefing to execution), manage the schedule for seasonal creative development and work with external agencies or internal creative teams to execute projects on time
Develop seasonal briefs, ensuring they line up with the overall regional strategy and objectives and following global guidelines
Coordinate product marketing stories within the respective territory working close with US Brand Manager as well as EMEA product/merchandising team. Ensure seasonal delivery of European needs on media, formats, and styles. Coordinate development of regional campaigns with the European creative agency and cross-functional marketing team
Drive elevated MC and UE influencers’ storytelling in close collaboration with PR, media and production partners. Supervise relevance of asset production with EU needs and development strategy
Plan, manage and monitor administrative orders for the brand marketing team, as well as manage reporting of seasonal campaigns in collaboration with the brand manager
Plan, manage and monitor budgets for respective territories
Academic: University Degree in marketing or communications, Bachelor or Master level
Experience: 2/3 years in a previous marketing role (better if brand management)
Understanding of The North Face brand, knowledge and passion for the lifestyle industry
Language skills: Fluent in English (both written and spoken). Notions of German, French, Spanish and Italian would be a plus
Analytical skills: Good knowledge of Microsoft Office suite. Adobe suite would be a plus

Associate Brand Marketing Manager Resume Examples & Samples

4+ years marketing experience
1-3 years of retail experience preferred
Ability to thrive in a cross-functional, team-based environment

Senior Brand Marketing Manager, China Resume Examples & Samples

Develop business and brand strategies and resulting plans that communicate a compelling value proposition for current and prospective users in collaboration with marketing leadership, regional business partners and Marketing Managers/Specialists
Develop and execute highly effective integrated brand marketing campaigns across the region, ensuring all marketing activities feel local and personal and enacting world-class creative excellence
Lead execution and amplification across advertising, content, social, experiential and media, among others, acting as single point of contact for HQ-based functions and in region for regional function leads and local operations teams
Manage creative and other agency partners, ensuring optimal resourcing, timely briefings, contracts, payments and a deep understanding of the brand and business opportunities, challenges and plans
Work with HQ, Finance and Operations on resource forecasting and actualizing; ensuring timely SOWs and contracts with partners at all times; providing regular activity updates and reconciliations to HQ and APAC Operations

Brand Marketing Manager Resume Examples & Samples

Build profile as strong-performing partner to local markets, inspire and motivate local marketing efforts through adding value to planning including creativity and innovation
Identify and promote best practice and facilitate sharing of promotional assets amongst territories
Support the territories on an ongoing basis with ad-hoc requests
Understanding of marketing TV brands & programmes particularly within the Multichannel environment
A strong understanding of marketing and brand campaign development and activity for ATL and BTL
Prior global marketing experience in an entertainment company ideal, but not essential
Strategic writing and campaign management skills essential
Understanding and knowledge of branding
Exceptional knowledge of PowerPoint with strong presentations skills
An ability to communicate plans and influence others at a higher level
Strategic planning experience
Ability to work under pressure and to tight deadlines
Eye for detail, thorough approach and excellent research and written skills
Good communicator with strong interpersonal skills
A highly organised, motivated and experienced marketing professional
Must be able to multi-task, prioritise and work to tight deadlines
Ability to speak another language highly desirable but not essential

Brand Marketing Manager Resume Examples & Samples

Work cross-functionally with business, media, research, digital, events, and traffic teams to guide and support the development of marketing plans to support their business goals
Develop accurate projects priorities, schedules and execution of marketing campaigns
Responsible for liaising with Creative Agencies to ensure effective and timely execution
Responsible for liaising with internal business teams to develop effective marketing propositions for Amazon Devices
Working closely with Brand and Online team to support digital brand campaign
Prepare reports by collecting, analyzing, and summarizing data
Continually evaluate and improve marketing and collaboration processes
Responsible for instituting and leading campaign measurement practices
2+ years’ experience in B2C as Assistant/Associate/Activation Brand Manager
Demonstrate strong understanding of consumer marketing and marketing principals
Demonstrate experience in marketing program execution on-ground, managing projects with multiple stakeholders and multi-tasking between various projects
Experience in FMCG Marketing would be a preferred
An Master’s degree in Business Administration, Marketing, Advertising or related field is preferred

Brand Marketing Manager Resume Examples & Samples

Work with the Senior Brand Marketing Manager to identify opportunities and deliver campaigns that reinforce subscriber value and drive growth using customer insights to identify priority content and messages to support these goals
Day to day management of on and off air campaigns. This includes proactively organising kick-off sessions, brief creation, management of creative process, managing agencies, delivery of copy and research
Work closely with Creative Agencies to ensure delivery of an idea that works effectively TTL. Work closely with creative team to ensure consistency across on air and online
Devise and implement marketing plans for our movie collections such as our Oscars collection to drive viewing with Sky Cinema customers
Provide outstanding creative leadership to both internal members of staff and external teams working with the department. Challenge media and creative agencies to deliver best in class work and innovative solutions to campaigns
Ensure all Campaigns are measured and results shared. Ensure that all best practice learnings are captured within case studies and incorporated in to relevant campaigns in the future
Channel brand owner – ensure all output from Sky Cinema is in line with the marketing guidelines and communicating the key message priorities. Be the go to person for all brand related queries in respect of these channels
Ensure all output from Sky and its partners regarding Sky Cinema is correct, in line with the marketing guidelines for the service and from the studios and communicating the key message priorities for that point in time
Build strong relationships with the Sky Cinema wider team including Social, Trading, PR, Planning, Legal, as well as cross Sky teams including, TV Products, Network Planning and Promotions
Maintain on-going relationships with all major film studios – managing a smooth approvals process for key campaigns and working with theatrical teams to maximise awareness of Sky Cinema collections around relevant theatrical releases
Work closely to build relationship with Now TV and Sky Store to maximise promotion of Sky Cinema across these areas of the business
Stay up to date on market trends and Competitor activity and how we can innovate in Sky Cinema ad bring fresh approaches into our marketing plans where possible
Degree educated (or equivalent) or compensating work experience
End-to-end brand campaign management experience
Experience of delivering TV, digital, out of home, radio and press
Understand what makes a great TV ad
Experience of developing brands
Keen interest in film and television
Understanding of media planning principles and working with media agencies
Working in a fast paced marketing role for a major brand
An eye for creative and flair for creative marketing that stands out with consumers

Ram Brand Marketing Manager Resume Examples & Samples

3+ years of automotive experience in one or several of the following areas: Marketing, Sales, Strategy, and/or Finance
Must have demonstrated leadership skills in past assignment
Strong MS Word, Excel, and PowerPoint skills
The ability to develop/present strategic and tactical plans to Sr. Management and/or large groups of stakeholders
A creative mind and strong presentation skills are necessary
Bachelor of Science in Business and Marketing
MBA desirable and preferred
Previous experience with PIN / POLK data desirable
Previous experience with Vehicle Fleet Management
A firm understanding of MTAB for Vehicle Demographics and Purchase Reasons
A firm understanding of SAP

Ram Brand Marketing Manager Resume Examples & Samples

A minimum of 5 years of experience in sales within an automotive environment or a minimum of 5 years of marketing, product planning, product strategy, or financial experience within any environment
Very strong MS Office skills - PowerPoint, Excel and Word
Results-driven individual who is passionate about trucks
Ability to develop and present strategic and tactical plans to senior management and large groups of stakeholders, including dealers, business centers, and media
Team player with strong individual skills, ability to multi-task and prioritize
Highly organized, motivated and outgoing individual who wants to grow and develop
Strong leadership skills
Detailed knowledge of Ram trucks and competitive vehicles within the US market

Digital & Brand Marketing Manager Asean Resume Examples & Samples

Bachelor's degree in business management, economics, statistics, computer science, or other quantitative field. MBA or relative work experience preferred
5-10 years of digital marketing experience in an agency or client environment
Experienced in running regional full funnel paid media campaigns and agency management
Good understanding of industry trends, competition, ad & marketing tech
Understand Cisco’s Brand Messaging and Portfolio of Offerings for different audiences
Lead nurturing processes through email, content, and social channels
Partner with Content Marketing and Social media teams to drive industry leading benchmarks
Analyze trends to draw data-driven insights and share best practices/recommendations on effective digital media tactics
Recommend testing methodologies and analyze performance for campaign optimization
Oversee tag management across ASEAN country sites
Brand: Strategy development and management, Acquisition Integration, Research and Performance Tracking across various channels in Digital, Social and Video
Drive continuous innovation and best practice implementation, regularly sharing your knowledge with the marketing team and top executives

Brand Marketing Manager Resume Examples & Samples

Source and manage input from all stakeholders on creative (legal and compliance, lines of business, marketing, channel owners, etc.)
Partner with media team to ensure that all brand content and creative is in place to support the media plan
Lead production of brand creative/content assets
Monitor and evaluate creative across internal and external agencies for brand compliance and best practices
Serve as an ambassador for brand campaigns: clearly articulate and present the strategy and creative to internal and external audiences
Apply segmentation data and analytics to help guide campaign creation and optimization
Contribute to the effectiveness of marketing campaigns and strategy by working with internal stakeholders to develop clear and compelling briefs
Track the effectiveness of the campaigns through metrics and reporting
Produce, maintain and distribute brand guidelines, holding internal education on how to leverage these tools
Review existing tools and materials to support the lines of business: personal banking, business banking and wealth management
Manage digital signage - schedule content calendars, new creative, publishing and testing
Manage agency and vendor partnerships – internal and external
Assist with development of agency training on brand standards and processes
BS in Communications/Marketing, MA/MS in Marketing would be preferable
8-10+ years of experience in Marketing and Brand Management
Experience with customer segmentation and applying personas
Expertise with building brand strategy or executing brand
Skilled at reading and applying analytics to campaigns
Excellent verbal and written communication and visual skills
Experience with multimedia and new technology
Familiarity with marketing to an affluent audience
Comfortable with delivering presentations and reaching out to other departments
Knowledge of Excel and social media platforms including Facebook, Twitter and LinkedIn
Detail oriented and extremely organized
Highly resourceful and creative problem-solver
Innovative and exhibits self-initiation

Digital Brand Marketing Manager Resume Examples & Samples

BA/BS Bachelor’s Degree
A minimum of five (5) years of experience launching digital marketing campaigns on web and mobile platforms
Strong understanding of user experience and digital design best practices
Basic understanding of website architecture, SEO, and domain set up
Experience with eCommerce and/or working with eCommerce teams
Familiarity with web analytics, key digital metrics and reporting
Knowledge of best practices with digital creative (banners, rich media ads, video)
Passion around emerging technologies and how they will change consumer experiences
Travel, Hospitality or Loyalty program experience

Ram Brand Marketing Manager Resume Examples & Samples

A minimum of 5 years of experience in sales or, brand management within an automotive environment or a minimum of 5 years of sales, brand management, marketing, product planning, product strategy, or financial experience within any environment
Very strong MS Office skills - PowerPoint, Excel, Word
Results-driven individual who is passionate about pickup trucks

Associate Brand Marketing Manager Resume Examples & Samples

Help understand reader sentiment and comments, making them accessible to the broader team. Focus is on driving regular engaged readership. May coordinate special reader forums and respond to unique reader questions or suggestions, enhancing reader perceptions
Participates in evaluating and tracking the performance of communication efforts and identifies areas of potential growth and works closely with the Analytics and Insights teams. Uncover insights and suggest actions that will increase regular readership
Analyzes and reports on campaign performance against established benchmarks, summarizes key insights and recommends actions to improve performance
3+ years of marketing experience
Share

Brand Marketing Manager Resume Examples & Samples

Work closely with Analytics and Audience Insights to determine the critical aspects of our content that drives success
Identify new growth opportunities via quantitative research, UX studies, and reviews of industry best practice
Understand upcoming news and product initiatives and develop a comprehensive content strategy to drive regular readership. Communicate that strategy internally so that strategy is implemented across the company
Take ownership and accountability over projects and outcomes and develop a system for measuring and reporting on success
Work with Insights, Product, Newsroom, and Brand Design to develop positioning of key journalistic programs
Rapidly run experiments to test hypotheses and market data-driven decisions about product direction
5+ years of marketing experience
Demonstrated ability to work in creative and analytical environments
Ability to work cross-functionally and build deep relationships

Consumer Brand Marketing Manager Resume Examples & Samples

Closely partner with the Consumer Revenue teams to increase number of subscribers and overall revenue
Design the content strategy for our sales and acquisitions approach, working closely with Consumer Revenue partners
Ensure alignment of sales and acquisition efforts with newsroom and product onboarding efforts, creating a deeper customer experience related for our customer acquisition efforts, where possible
Manages long-and short-term customer development and retention plans to increase revenue
Analyzes customer data to understand keys to messaging to increase customer attraction and retention
Track and regularly communicate on these efforts at different levels in the hierarchy depending on the audience
7+ years of marketing experience
Holistic marketing experience and experience in a subscription business preferred
Deep understanding of how to use digital marketing channels, techniques, and operating models (eg: org, processes, capabilities)
Broad understanding of current marketing & sales trends, their impact on business strategies, and their implications in creating and sustaining competitive advantage with a focus on digital marketing and customer experience
Demonstrated ability to work in both creative and analytical environments
Experience working in highly measured/performance environments. With flexibility and speed
Experience working in an agile working environment

Consumer Brand Marketing Manager Resume Examples & Samples

Supports the Executive Director of Consumer Brand Marketing with key functional responsibility for the customer experience as well as maximization of subscriber retention initiatives
Support the development of strategic marketing plans to drive subscription activations, upsells, renewals, and winback with a focus on the messaging that drives retention, positive sentiment, and advocacy
Evaluates customer and partner needs using research tools to identify market conditions and new technologies to support communications strategies and initiatives
Drive subscriber and channel retention through effective planning, commercialization and marketing program development and execution
Evaluate and reviews customer performance and makes recommendations on pathways to improvement
Drive the tone and messaging for loyalty programs to increase retention, driving strategy and testing various benefits and rewards
Analyzes customer data to understand key messages to customer attraction and retention
Works closely with the Analytics and Insights teams to ensure we are deeply understanding the messaging needs of our customers
Link newsroom and product efforts to our customer experience efforts and teams. Create a system for channeling upcoming journalistic efforts to be communicated to our internal groups and to our customers
Identifies opportunities in existing programs to include customer development programs
Develop communications across the full customer lifecycle, including creative development, targeting, segmentation, and performance analysis
Holistic marketing experience preferred

Senior Brand Marketing Manager Resume Examples & Samples

Take full ownership and accountability over projects and outcomes and develop a system for measuring and reporting on success
Engage our readers and the broader market so that the NYT is being talked about in the right ways and driving new audiences
Product, programming, and/or holistic marketing experience preferred
Strong analytical, research, problem solving skills and attention to detail – being inquisitive and curious
Prioritization, strategy, and consumer experience
Ability to lead cross-functionally and build deep relationships
Poise, maturity and interpersonal skills to deal professionally and collaborate with internal stakeholders
Influence skills are critical as this person needs to be a change agent across diverse groups without direct authority in some cases

Associate Consumer Brand Marketing Manager Resume Examples & Samples

Participates in developing regular communications with team members and coordinates their distribution
May coordinate special subscriber forums and respond to unique subscriber questions or suggestions, enhancing subscriber’s’ perceptions
Participates in evaluating and tracking the performance of communication efforts and identifies areas of potential growth and works closely with the Analytics and Insights teams
Communicates findings and trends from direct customer contact to the marketing team and participates in developing new programs for customer development
Interacts with all areas of marketing to validate content and ensure programs are effectively communicated to customers
Assists in implementing assigned aspects of marketing campaigns
Experience with agile working processes preferred
Data-driven mindset, leadership and problem-solving skills, using creativity and innovation

Brand Marketing Manager Resume Examples & Samples

Create and lead go-to-market plans for all product launches, including an integrated onsite marketing plan (promotions, sampling and strategic merchandising campaigns), partnering with Content Managers to develop a marketing content strategy as well as to coordinate and execute merchandising initiatives
Develop a roadmap for testing brand awareness initiatives that can scale both on- and off-site including sampling, social media, influencer marketing and display media campaigns. Manage any associated budget, tracking and optimization
Leverage customer insights where possible to improve our messaging and prioritize channel initiatives
5+ years of experience in either online marketing or ecommerce
Demonstrated experience using data to measure performance, determine improvements, and create solutions, as well as experience with relevant tools (Excel and merchandising tools)
Excellent communication skills and proven results with key decision makers
Ability to quickly adapt to changing priorities and generate innovative solutions in an extremely fast-paced environment
High degree of proactive “hands-on” thinking and acting, with strong attention to details
Experience in paid digital media marketing (social media, display advertising, SEM)
Experience using tools for site merchandising, using appropriate reporting analytics to track performance
Experience in the food and beverage industry

Global Innovation Brand & Marketing Manager Resume Examples & Samples

Support the Global Innovation Leaders in developing a strategy for branding EY
Develop a global point of view and differentiated value proposition for programs such as Robotics and Blockchain that serves as the basis for all go-to-market campaigns, internal and external communications, and asset development
Deliver an integrated BMC plan that leverages multiple channels/programs from analyst and public relations, to social media and digital platforms, conference sponsorships, and asset development (thought leadership, videos, infographics, website pages)Measure effectiveness and ROI that is focused on the 3 R’s of reputation, relationships and revenue
Establish relationships to co-develop, leverage and amplify with Service Lines, Areas/Regions, Sectors and other contacts as applicable around programs in order to deliver a differentiated value proposition in the market
Manage BMC spend related to projects/programs

Brand Marketing Manager Resume Examples & Samples

Identify Regional association engagement opportunities for brand engagement and sponsorship in line with brand strategic professional plan and annual budget allotment
Lead and manage the resource needs for Regional and National exhibits for the brand including alignment with core selling resources, branding and messaging
Develop relationships with key associations to maximize partnership engagement, ensure Takeda optimal presence and identify future opportunities in line with mid-range plan for the brand
Ensure a high level of cross-functional coordination, strategic planning, budget adherence, customer service and creativity in managing and executing all aspects of meetings and conventions for the brand
Partner with Meeting and Conventions Manager to evaluate vendors, ensure effective use of resources and provide direction on the overall execution of convention plans
Leverage emerging technologies to ensure effective booth execution and impact with attendees
Collaborate across internal and external stakeholders to identify and leverage operational efficiencies and seek cost savings opportunities particularly in the areas of medical meetings and conventions
Manage the budget for all meeting, convention and association engagements through collaboration with brand team budget owner
Collaborate with Global Brand Team counterparts for international representation in key association meetings
Tradeshow and/or meeting planning experience
Experience with conflict resolution

Brand Marketing Manager Resume Examples & Samples

Drive creation of definitive Oculus brand guideline in conjunction with design
Measure the awareness and health of our brand across customer segments
Own development of positioning and messaging for Oculus brand
Drive production of core brand assets including copy, photography and videos
Collaborate with design, product and marketing on Oculus brand campaigns
Work with Oculus communications to ensure consistency in our brand messages
Work with Oculus partner marketing and Oculus partners to ensure proper usage of Oculus brand across the ecosystem
5+ years of experience in brand or product marketing
A track record of marketing program execution
Writing skills and demonstrated ability to create high quality content
BA or BS required

Senior Brand Marketing Manager Resume Examples & Samples

Develops core brand message architecture and positioning statement aligned to franchise's strategic priorities
Partners with Analytics to distill insight, validate business opportunities, optimize marketing mix, and monitor ROI of individual tactics
Identifies critical design elements for initiatives/ promotions designed to inspire desired HCP behavior change
Makes strategic choices when prioritizing & commissioning tactics from hub; collaborates with Multi-Channel Marketing Partners to utilize best practice
Develops creative briefs/brand book; designs core IVA and assures brand and MCM execution of messaging & strategy
Develops creative briefs for agency involvement, before shifting execution responsibilities to the Hub
Manages KOL relationships and ad boards
Leverages brand insight to inform segmentation, channel mix preferences, and targeting of HCPs
Bachelors Degree At least 6 years experience with increasing responsibilities in sales, marketing or related function
Deep understanding of the brand/franchise, the pharmaceutical industry, and how to effectively engage HCPs
Experience in marketing strategy and tactic design with an ability to communicate ideas to internal partners and external agencies, ability to clearly and succinctly communicate (verbally/written) at the executive level
Capable of leveraging data and analytics to distill insights and drive data-based decision making

Ilmxlab Brand Marketing Manager Resume Examples & Samples

Develop and execute on the holistic, goal-focused strategy to establish and grow the strength of the ILMxLAB brand both externally and within The Walt Disney Company
Work closely with ILMxLAB leadership team to ensure shared vision, goals and priorities, are reflected in developing and communicating key messages
Support expansion of global ILMxLAB efforts including but not limited to communicating goals, priorities, and strategies to leadership of other studios, as relevant
Establish and maintain relationships with leadership at Skywalker Sound and ILM’s global studios to identify opportunities and ensure ILMxLAB is presented in a consistent manner
Create and implement strategic communication plans for all ILMxLAB releases and activities in collaboration with ILMxLAB senior leadership
Develop and execute on ILMxLAB’s publishing and release strategy
Develop Marketing and PR materials to support ILMxLAB’s communication strategy, keeping materials current and consistent with the brand (i.e. highly visual, invites interaction, and is cutting edge)
Develop and maintain an active presence on key social media channels
In collaboration with Lucasfilm & ILM PR, pitch and place coverage with key trade and consumer press; drive drafting, timing, and approval of press releases
Maintain extensive knowledge of current Immersive Entertainment market conditions and competition in order to inform Brand Proposition positioning and communication strategy
Lead execution of marketing events where ILMxLAB has a presence
Ensure participants have clear understanding of goals, messages, etc
Develop and manage event budgets
Collaborate with ILMxLAB Production, where content is being created and/or refined
Drive ILMxLAB relationship with Disney Studio Marketing and proactively anticipate / support pitches of projects tied to films
Partner with ILMxLAB Production to ensure Disney Studio Marketing objectives are met from inception through project release
Manage development and implementation of ILMxLAB’s website expansion and ensure it remains ‘fresh’ and exciting
Report out on activities; success in supporting overall goals; upcoming focus; and longer term strategies
Manage and arrange speaking engagements for ILMxLAB personnel and help prepare supporting talking points and presentation materials
Establish and maintain relationships with key industry organizations to identify high profile opportunities in service of ILMxLAB’s goals
Host visits of key partners, collaborators, influencers, etc. as needed
Cultivate and engage up-and-coming talent in order to expand the ‘voice’ and diversity of ILMxLAB
Collaborate with recruiting to ensure alignment of messaging and help support the ongoing effort to attract and retain top talent
Must be able to manage multiple partners and projects at once to ensure overall ILMxLAB priorities are met
Identify potential award competitions and organize submissions

Associate Brand Marketing Manager Resume Examples & Samples

Minimum of 3 years of progressive experience in consumer packaged goods marketing, preferably in a strategic execution role
Bachelors Degree in Marketing, Advertising or related field
Compelling communication and ability to collaborate and influence cross-functionally
Ability to make informed decisions quickly to keep performance on track
Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters
Intermediate to advanced proficiency with Microsoft Office applications
Well developed, verbal, written and presentation skills

Brand Marketing Manager Resume Examples & Samples

Manage SPECIAL.T Brand transversally to generate strong brand building results that will deliver long term business value
Sharp the brand equity and guidelines (brand book, econtent playbook, MAM) to strengthen SPECIAL.T brand building impact in all selling markets
Be responsible for the development of engaging and performing communications campaigns across traditional media and SPECIAL.T owned assets (TV, PR, Brand website & CRM e-mailings/mailings)
University graduate or equivalent
10 years of relevant experience in Marketing
Experience brand building
Previous exposure to advertising, media and PR
Proven competence in Project Management
At ease with all relevant brand and category insights in order to address brand building objectives
Fluent in English, other major European language would be an advantage

Brand Marketing Manager Resume Examples & Samples

Implement and manage the execution plans associated with the assigned technology and market/application brand strategy
Act as primary point of contact for Corporate Marketing organization and regional marketing locations
Act as lead for brand marketing plan to include advertising, promotions, collateral generation, SEO/SEM, website presence, social media, etc
Track metrics for marketing program effectiveness
Provide market analysis for assigned brands
Coordinate market research to inform business units of new market and technology opportunities
Create and manage marketing collateral to foster brand identity and messaging
Bachelor’s degree in Business, Marketing preferred, and/or equivalent experience
5+ years planning and implementing marketing business plans and programs
Prefer Marketing experience in Technology, CPG, or B2B
Understand inner workings of marketing infrastructure and what marketing vehicles best apply for assigned brand strategy
Strong collaboration skills to work cross-functionally and leverage best practices
Strong communication (written & verbal) and influencing skills
Ability to work autonomously and plan work aligned to overall marketing strategy
Strong organizational and time management skills; ability to prioritize work based on strategic plan
Project Management skills

Principal Brand Marketing Manager Resume Examples & Samples

7+ years of creative project management experience at a leading agency, publisher or Fortune 100 brand, successfully implementing and executing on 360-degree marketing strategies
Passion for brand building and creating unique consumer connections
Proven success identifying, defining, and establishing KPIs that align with business objectives and drive growth across marketing activation channels
Track record of effectively motivating and collaborating with cross-functional teams to deliver innovative, disruptive, and breakthrough campaigns while successfully managing and delivering projects from ideation to execution
Exposure to high-touch and design-driven brands as well as high growth enterprises that play at the intersection of marketing and technology
Organized self-starter proficiency to multi-task and find solutions in fast-moving organizations and complex, competitive industries
Demonstrable success and results driven by the candidate
Bachelor's degree in Marketing, Communications, Business or related field; MBA a plus

Senior Brand Marketing Manager Resume Examples & Samples

Drive the continued growth of one of the company’s largest and most multi-faceted franchise brands
Develop an expertise on the consumer and the Disney Girls Portfolio category to identify and execute against new white-space opportunities for the franchise
Develop US market strategic business plans to achieve brand financial goals
Create, execute and manage a fully integrated marketing plan, including consumer communications strategy, comprehensive media plan and consumer promotions
Develop brand financial strategy including pricing, ship plan and budget management across all categories
Own the development, analysis and communication of item-level forecasts, and partner with operations and logistics teams to manage inventory build
Analyze and track POS performance and utilize data to drive decision making
Provide timely and consistent communication of brand activity and key information
Partner with US Sales Organization to drive business at retail, including leading sales meeting presentations to customers and developing retailer-specific programs and activations
Drive growth and relevancy in partnership with GBT and our Licensor partners
Minimum of 8 years of progressive brand/ strategy experience in forward thinking consumer organization
Bachelors Degree in Marketing, Advertising or related field. MBA strongly preferred
Functional experience and/or knowledge will include

Brand Marketing Manager Resume Examples & Samples

Manages the day-to-day internal operations of the Brand (project management, budgeting, billing, scheduling, coordinating & running meetings, reporting, etc.)
Coordinates the day-to-day activities of external agencies and strategic partners
Serves as the primary liaison between Brand and Integrated Marketing Strategy teams
Ensures that the brand is accurately and consistently represented across all touch points – both internal and external
Bachelor’s degree in Advertising or Marketing. MBA a plus
Experience in a direct marketing, business-to-business environment is preferred
People and/or project leadership experience is necessary
5-10 years brand management or advertising experience – either on Client or Agency side, experience in both a plus
People leadership experience including strong collaboration and communication across business units
Expertise in all marketing communication vehicles, channels and impacts
Extensive knowledge of B2B marketing principles and content distribution techniques
Excellent communication skills, including presentations—must be able to articulate point of view clearly and effectively
Proven strategy formulation and ability to translate into actions and outcomes
Must be proficient in understanding customer buyer behaviors, tendencies, as well as all areas of Marketing channels and messaging

Brand Marketing Manager Resume Examples & Samples

Develop and oversee the execution of the overall marketing strategy for multiple partner programs. Includes communicating strategy widely to key marketing stakeholders, ensuring benchmarks and goals are being met, and proactively reporting results to Brand Marketing Directors and VPs
Oversee all funnel conversion activities, paid and organic. Work closely with direct reports to uncover opportunities and introduce new initiatives in support of conversion
Effectively build and manage relationships with marketing contacts, as well as other key stakeholders, at our partner universities to ensure marketing strategy is communicated and secure necessary asset approvals
Directly manage Brand Marketing Coordinators with responsibility to drive their performance to hit established goals and support their professional development
Work directly with Program Operations and GMs on all school-facing priorities to drive program growth. Includes developing annual business plans, providing internal updates, and supporting reporting needs
Demonstrated experience in driving strategy
Strong background in project management
Must be highly organized and have great attention to detail
Expert knowledge of Microsoft Office
Experience with Salesforce, Google Analytics and Tableau is a plus
Solid verbal, written, and interpersonal communication skills and the ability to work on cross-functional teams
Ability to maintain a fun, casual, professional and productive team atmosphere
Ability to work with a diverse team in a fast-paced environment
Enthusiasm and the ability to thrive in an atmosphere of constant change
Travel: Minimal, as business need requires

Brand Marketing Manager Resume Examples & Samples

Bachelor’s degree in Advertising, Communications or Marketing
Interpersonal skills to deal effectively with all business contacts
Effective collaborator; this role works with myriad functions and s/he has to have the capacity to influence teammates, and build consensus, to get results

Brand Marketing Manager Resume Examples & Samples

Independently completes consumer and competitive research projects; Provides recommendations in order to support brand development
Collaborate with global subsidiaries to address global needs and market feedback; support global information needs
Analyze brand positioning, creative and marcom execution and drive improvements across the globe
Understand relevant trends that can give our brand story fresh relevance
Developing a data-driven strategy for strengthening the BroadSoft corporate brand and the Powered by BroadSoft brand
Managing an external agency to implement a strategy that will strengthen the BroadSoft corporate brand and the Powered by BroadSoft brand
Communicating brand standards across the organization as appropriate
Working directly with internal teams including Product and Sales to inform teams of overall brand messaging strategy and adjustments to messaging
Working directly with designers to develop brand assets to be used both internally and externally. Brand assets include templates, icons, photography, and logos (in multiple file types and sizes)
Coordinating the creation of content and messaging for all events, including BroadSoft's internal user conference, Connections. Candidate will be responsible for the successful delivery of C-suite presentations' content and design
Managing the distribution of post-Connections content to attendees and employees
Assisting with the creation of event signage and layout to assure all the general look and feel of the event meets brand standards
Global mindset and can bring together the best of BroadSoft globally to drive business advantage and create opportunities. You think of our brands as globally relevant and managed with a global mindset. You adapt approach and behaviors based on cultural nuances and business practices in other countries
Communication skills to promote a free flow of information and communication throughout the organization. You convey confidence, ease and enthusiasm when communicating with a variety of audiences. Your communication style creates a feeling of energy, excitement and personal investment amongst team members and people outside of the organization
Excellent interpersonal skills with the ability to build relationships and work effectively with people at all levels
Strong organizational and time management skills

Brand Marketing Manager Resume Examples & Samples

Develop and facilitate marketing programs with in-store and corporate teams to meet goals and objectives
Work closely with production and visual team for in-store and graphic presentations – both internal and vendor-based
Own and drive integration of programs across all channel when relevant
Support and drive social media calendar
.com alignment & email calendars
VIP/Loyalty/PR/integrated advertising
Develop and manage local opportunities / mall marketing and influencer programs with the support of integrated marketing/OPS
Assist Brand Marketing with vendor programs and presentations
Develop and drive marketing programs reflective of brand strategy
Day-to-day business maintenance
Assist with management of Sales Promotional Calendar
Maintain reporting on special projects
Maintain files on vendor spending and provide analysis as needed
Oversee in-store audio/video delivery
Other requirements listed below
Ability to convey creative ideas in a professional, clear and concise way to peers and upper management
Strong project manager
Team Player & Team Leader
6+ years of professional experience in marketing
Passionate and positive about good work and exciting opportunities
Strong abilities in Powerpoint, excel, word
Ability to prioritize and work in a multitude of ongoing projects at the same time while meeting tight deadlines
Takes initiative, highly organized and efficient

Brand Marketing Manager Resume Examples & Samples

Owner of a Brand/group of Brands, recommends/decides on up to 80% of key topics. Comprehensive brand management aiming at increasing sales volumes, revenue, profitability, market share
Annual Brand/s marketing strategy development (including full marketing mix) in accordance with overall company strategy and targets
Designing and execution of initiatives implementing the strategy, including advertising (development or adaptation) and promotion
Briefing and coordination of media and creative agencies
Coordinating cross-functional cooperation, collaborating with HQ and other Business Units (different geographies)
Consumer insights generation and turning them into winning creative executions
Managing brand P&L and control over marketing budget of the brand, being responsible for its efficient utilization
New products launch as the part of brand marketing plan
Development of direct reports
Have 5+ years of experience in line brand marketing (international FMCG is a plus)
Be able to create vision, develop the strategy and enroll others around it
Have track record of successfully implemented projects
Understand BY consumer and be capable to generate insights
Possess strong presentation and communication skills
Speak English fluently
Be able to deal with ambiguity and manage multiple tasks at the same time
Have Financial acumen
Possess Media Planning skills
Be action focused and result oriented

Global Brand Marketing Manager Resume Examples & Samples

Set brand strategy at the global level to drive equity
Set competitive strategy at the global level
Develop creative content for IMCs
Partner with Marketing Commercialization to drive equity within cluster
Launch NPD projects
Own packaging/label design
Enrich our understanding of consumer/shopper motivations, beliefs and behaviors in order to build develop marketing plans that build brand and commercial equity
Provide leadership to Associate Managers
Global experience/exposure
Leadership of cross-functional team
Passion for innovation
High sense of urgency
Demonstrated team leadership and development
Successful partnerships with agencies and ability to leverage IMC assets into execution

Brand Marketing Manager CE Resume Examples & Samples

A keen music lover
Energetic, passionate and extravert personality
Experienced brand marketer with a sound knowledge of local culture, music and digital media landscape
Previous experience working in a fast paced high-growth environment
4+ years of experience working with likeminded brand(s) and teams in an international consumer marketing environment, ideally in music, technology or consumer lifestyle marketing
Strong strategic and organizational skills; ability to manage multiple projects and initiatives in a fast paced environment and deliver on deadline and on budget
Proven track record in cultural brand building (incl. brand activation), creative execution, brand communication planning and execution with a focus on digital and social techniques at scale
Combines strategic clarity paired with innovation, fresh perspective and exceptional executional strength
Inspiring, hands-on collaborator with great attention to detail

Brand Marketing Manager Resume Examples & Samples

Work hand-in-hand with licensed partners to manage 360 publishing campaigns spanning
5+ years in marketing and/or brand management with proven success at developing and executing product launches and retention programs
3+ years in games industry desired; console and entertainment experience is a plus
Should be a team player, have excellent interpersonal skills and be able to develop strong relationships with internal and external parties
Proactive, self-starter with ability to work independently. Strong ability to set priorities, solve problems, and maintain composure and tact under pressure

Brand Marketing Manager Resume Examples & Samples

Brand leadership of all GCG marketing activities
Along with the Senior Marketing Manager lead the development and execution of a strategic cross franchise campaign and media plan that delivers a unified and consistent brand voice throughout all marketing campaigns
Manage and develop relationships with creative, media and technology agencies and vendors to foster innovation, and to optimise the performance of all digital channels, such as paid and organic search, social, display, digital TV and content marketing
Ideate and drive initiatives to maximise campaign effectiveness for Central marketing and the broader marketing campaigns throughout the Consumer Bank
Act as the central marketing consultant and brand advocate for the Consumer Bank by working closely and collaboratively with the marketing teams throughout their campaigns in order to provide marketing expertise and insights to assist them in delivering a successful campaign that meet the business objectives
Responsible for driving remarkable campaigns and creative by collaboratively reviewing and approving all Consumer Bank briefs and creative including above the line, below the line, digital and internal communications for
Bachelors degree in Marketing or related field
Minimum 3 years experience in a Marketing Communications, Brand or Advertising role / or project management experience
Knowledge and experience in digital marketing and optimisation of digital marketing channels
Strong communication and writing skills
Strong stakeholder management skills
Demonstrated knowledge, experience and passion for digital and traditional marketing

Product Brand Marketing Manager Resume Examples & Samples

Identify cosmetics, skincare, and consumer behavior trends globally
Help define and build the brand DNA
Generate ideas and concepts for products
Develop creative 360 marketing campaigns for product launches
Create marketing creative and copy including packaging, merchandising, retailers, presentations, events and other promotional opportunities
Collaborate with cross-functional teams to assure that brand plans are aligned with the needs of our consumers and retailers and are consistent with brand’s overall mission and strategic goals
Define actionable consumer insights- key understanding of what she wants now and in the future
Initiate new product strategies, including the positioning, formulation, packaging, advertising, merchandising, and pricing
Conduct extensive market research and competitive analysis
5+ years of marketing experience, brand or product management preferred
Undergraduate business degree or MBA is a plus
MUST have specific experience with beauty/cosmetics/skincare industry
Strategic skills : Critical thinking, strong planning and execution, knowledge of market trends and consumer preferences, ability to derive insights from data, highly resourceful with excellent problem solving skills, informed decision making, cultural awareness, business intelligence, inspiration, empowerment, impact, collaboration. Excellent writing skills are a must
Creativity and Innovation : Ability to generate ideas and act on them, consistent contribution, ability to create a vision, strong problem solving skills, strong intuition, ability to understand and develop positioning, affinity for social media and digital trends
Business : Proven track record of meeting and exceeding goals and managing work effectively. Business development, effective work-flow structuring, product knowledge, multi-tasking, strong analytical skills, excellent written and oral communications, highly organized, very thorough, detail-oriented, strong time management and ability to prioritize effectively
Leadership and Personal : High level of ownership, accountability and initiative. Must be a self-starter and be able to work independently and as part of a team in a fast-paced, flexible environment. Excellent presentation skills, ability to personally organize and set priorities and to drive other people, strong project management and an entrepreneurial spirit. Love of the beauty industry
Bachelor's

Brand Marketing Manager Resume Examples & Samples

5+ years of automotive experience in sales, marketing, product strategy or finance
Expert at PowerPoint and Excel
Demonstrate strong analytical and strategic thinking skills
Excellent time management and quantitative/analytical skills required
Ability to develop and deliver strategic/tactical plans through executive level presentations to senior management and large groups of stakeholders; including dealers, business centers and media
Strong public speaking and communication skills
Team player with strong individual and leadership skills and ability to multitask/prioritize
Motivated and outgoing individual who wants to develop within FCA
Detailed knowledge of FCA brands, competitive OEMs and US Market
Experience with managing/executing OEM new vehicle incentive strategies
Strong facilitation skills and ability to identify common ground amongst individuals with divergent opinions and perspectives
Demonstrate positive attitude, with challenges viewed as opportunities

Brand Marketing Manager Resume Examples & Samples

As channel marketing manager you will be responsible for developing, driving and implementing channel
Bachelor’s degree (Preference in Marketing)
A minimum of 2 years in a Marketing environment
Past experience managing marketing budgets ideally within a channel marketing setting
The ability to manage vendors

Associate Global Brand Marketing Manager Resume Examples & Samples

Joint Global Licensor Business Planning
Licensor global management
Support regional & local marketing plans creation and execution
Help with Regional Line Selection
Coordinate promotional retail strategy and plans across regions
Collaborate with GBT product marketing to incorporate localized market needs and feedback relating to product and marketing assets through consistent two-way communication that ensures effective flow of information
Analyze NPD, POS, Shipping and Demand data
Assist in licensor forecasting, tracking, and performance roll-ups
Build relationships across Mattel to support marketing execution and flow of information
4 years’ experience in commercial marketing, brand strategy, commercial finance and/or management consulting experience (or 2 years, with MBA degree)
BA or BS in Marketing, Finance, Business, Economics or related field, MBA highly preferred
Strong communication and business partnering skills
Understanding of omni channels
Strategic thinking acumen
Polished presentation skills
Demonstrated strong facilitation skills and ability to identify common ground amongst individuals with divergent

Brand Marketing Manager Resume Examples & Samples

Bachelor’s Degree in Business or Marketing
5-7 years of experience in Marketing
2-3 years of experience in media planning
Previous experience in a related industry
Knowledge of and/or familiarity with outdoor power equipment product lines
Solid knowledge and application of Marketing principles and best practices
Sound business judgment and a demonstrated ability to think strategically and execute objectives
Solid knowledge and application of marketing principles and key metrics that drive improvement
Strong interpersonal and cross functional business skills, including a demonstrated ability to effectively collaborate with key team leaders in sales, product management, and marketing on key account presentations
Excellent presentation, verbal, and written communication skills
Strong initiative and the ability to be self-directed in completing tasks
Strong problem-solving and analytical skills, including a demonstrated ability to synthesize, interpret, and communicate information and data
Highly organized with a demonstrated ability to simultaneously manage and follow through on multiple projects and priorities to meet critical deadlines in a fast-paced environment
Demonstrated ability to be flexible and adaptive to internal processes and change, delays or unexpected events
Advanced proficiency with MS Office software (Word, Excel, Powerpoint) and email applications.Skilled in understanding of web maintenance and publishing, web analytics, SEO, CRM packages, and email marketing tools
Results-oriented and the ability to work effectively under pressure and with a sense of urgency to meet deadlines, including working after normal business hours and weekends to accomplish objectives
Ability to travel up to 20% to domestic and/or international sites as required
Working knowledge of graphics packages: Adobe Creative Suite (Photoshop, Illustrator, Acrobat), Page Maker, Publisher

Brand Marketing Manager Resume Examples & Samples

Develop U.S. strategic business plans to achieve brand financial goals
Responsible for driving brand revenue and profitability against financial targets
Create, execute and manage a fully integrated brand plan, including consumer communications strategy, comprehensive media plan and retail strategy
Develop brand financial strategy, including pricing and shipment plans; manage marketing budget across all categories
Own the development, analysis and communication of item-level forecasts, and partner with operations and logistics teams to manage inventory build plan
Analyze and track POS performance at an item-level to drive decision making, while keeping informed of competitive activity in the category
Provide timely, consistent and accurate communication of brand activity and key information to internal and external partners
Provide strategic input and direction to Global Brand Team on product line, financials and marketing toolkit assets
Partner with U.S. Sales Organization to drive brands at retail, including leading sales meeting presentations to customers and developing retailer-specific programs and activations
Plan and direct implementation of all retail account-specific POP executions
Partner with Licensors, communicating the brand’s performance in the toy category and working together to develop holistic brand plans that leverage the entertainment
Minimum of 5 years of progressive brand/ strategy experience in forward thinking consumer focused organization

Senior Brand Marketing Manager Resume Examples & Samples

Build the strategy and marketing plans to support and drive the Equinox Sports Clubs business
Bring fresh ideas to the table that drive brand awareness and reinforce Equinox leadership position
Build, negotiate and activate partnerships with leading industry brands to further enhance the Equinox Sports Club business
Provide analysis of marketing performance & brand specific learnings
Oversee and manage team budget process
Leverage knowledge of all mediums and emerging media platforms in conjunction with a vast marketing proficiency to deliver against both the short-term and long-term objectives of the business
Work closely with Equinox Sports Clubs events teams to support and drive effective marketing
Manage relationship, marketing needs and event support for Equinox lead philanthropic partner
Lead innovation projects from planning through to execution and analytics
Manage and grow direct report(s)
6-8 years of brand building experience, preferably in consumer products and developing premium brands
Can influence and negotiate across an organization
Worked in hospitality and understand high touch service culture
Leading large cross-functional teams through informal reporting relationships
Must demonstrate strong interpersonal skills for interaction with internal/external senior leaders
Courageous leader, can work through adversity, self-starter
Whole brain disruptive thinker, equally skilled and passionate about analytics and creativity
Servant leader, focused on meeting regional and market needs
BA required, MBA preferred

Brand Marketing Manager Resume Examples & Samples

Create a consistent EYELEVEL brand identity across all touch points
Develop a marketing strategy that clearly communicates our culture, vision, and value proposition
Achieve global brand recognition for EYELEVEL as the leading innovator in our industry, helping our clients connect their brands with consumers
Provide direct tactical support to the Brand Marketing Director
Plan, coordinate, and execute marketing projects, on-time and on-budget

Brand Marketing Manager Resume Examples & Samples

Liaising and networking with a range of stakeholders including dealerships, marketing colleagues, suppliers and manufacturers
Develop a thorough understanding of the manufacturer brands to maximise their potential within the Lookers portfolio
Develop a detailed plan for franchise brands including commercial targets & budget investment and post campaign analysis
Act as highly informed internal customer for marketing services, including advert development, media buying, website management, social media, PR and market research (develop customer insight and understand competition)
Build good networks with all internal marketing resources: design team, data team, digital team, CRM manager, event & PR manager to design and deliver consistent and cohesive content across all channels
Act as source for Group of information on franchise including best practice and adherence to Corporate Identity
Manage the production of all relevant marketing materials, including DM, newsletters, EDM and POS
Closely liaise with data team to maintain and update the customer database as a marketing asset
Support the Franchise Director in presenting to sales teams, senior management and manufacturers
Responsible for managing the marketing budget and reporting on relevant measures to analyse ROI and ROO
Influencing and negotiation, ability to build effective professional relationships
Campaign building and multi-channel marketing with creative brand communications and campaigns
Budgeting and financial management, experience of Contract negotiation and supplier relationships
Able to demonstrate the ability to effectively manage a team and drive performance
Effective communication skills, including written reports & presentations
Planned, organised, adaptable and responsive

Senior Brand Marketing Manager Resume Examples & Samples

Direct, manage and execute the content strategy for the TripAdvisor consumer blog, which includes the editorial strategy and calendar, content optimization and cross-channel promotion
Create, edit, manage and post content to the blog
Collaborate with cross-functional teams including Social Media, PR and Brand Marketing to develop strategic content programs that align with key brand initiatives
Manage freelance writers and internal Creative team on production of new content
Track, analyze and optimize the performance of content to help increase traffic to the blog
Lead the development of videos for social channels, including managing overall strategy, developing creative briefs, overseeing production process and evaluating performance
Manage external video production teams and freelance editors on all videos from ideation to execution
Work closely with Social Media team to distribute content and video across relevant TripAdvisor channels and monitor performance
Generate new ideas for content, blog posts, video scripts, etc
Identify and manage content partnerships

Brand & Marketing Manager Christmas Resume Examples & Samples

Working collaboratively with our agencies, M &S in-house content team, product business units, and all marketing channel experts, manage the strategy and delivery of the end-to-end customer journey for Christmas, including
Packaging and in-store POS
Online customer journey, mobile and digital experience
Digital marketing, social media and activation
ATL creative advertising
CRM and direct comms
Service and customer experience proposition
Christmas gift shop proposition
Deliver compelling customer journeys across all touchpoints on time and in full, coordinating with digital, visual merchandising and the content & media centres of excellence
Lead on developing the integrated critical path and workplan for the campaign, including all production plans
Manage the 18-month marketing planning process for the Christmas season, liaising with all relevant parts of the business, and deliver the cross functional seasonal PIR
Support the management of budgets and work with the content and media centres of excellence to maximise ROI
Support the development of the brand and communications strategy for Christmas, including commercial and brand KPIs
Development of level C & B team members
Be the voice of the customer ensuring customer-focused plans and executions across all touchpoints
In-depth experience of advertising campaign strategy, creative development, and execution, ideally in a large retail, consumer goods, or agency environment
Proven stakeholder management and influencing skills
Impeccable oral and written communication skills
Proven creative judgement & brand management
Digital mindset, including knowledge of various platforms and tools
Experience with analysing customer insight and research an asset
Flexibility, forward thinking, agile
Strong project management skills

Brand Marketing Manager Resume Examples & Samples

Managing multiple projects simultaneously, the Brand Manager will develop communications briefs, evaluate the creative product and manage our local agencies in execution. Supports our internal clients, global sales on their communications initiatives, including message strategies that drive the creation of selling materials and key trade shows. The role will also support the development of messaging in email and social channels that reach the professional travel target (B-to-B)
Applies an understanding of the fundamentals of brand architecture, target audience insights and the ability to write creative briefs and brief our agencies. Manages organizational workflows of creative production. Familiarity with the fundamenals of print production are essential
Supervises the vendor that manages and curates our brand portal for ordering property collateral, POS and promotional items. Fosters confidence in our ability to provide quality and timely support to the global sales team by cultivating excellent relationships
Liaisons with marketing reputation management and e-commerce teams to make sure brand identity and voice is "on brand"
Guides our LQ Hotel branding iniatives in Mexico and LatAm (advertising, collateral and 2 key trade shows)
Updates the competitive landscape to make sure La Quinta is best-in-class in its communications, product and service support
Executive presentations and updates on key initiatives will be required periodically
Project management skills and ability to manage priorities of multiple stakeholders are essential
Relevant experience required to be considered a candidate of: client marketing or ad agency account management experience (minimum of 3 years)
Managerial skills to direct outside vendors, ad agencies and consultants. Plans, assigns, directs and coordinates the work among these support and production vendors. There are no La Quinta direct reports in this role
Decision-making skills are essential for making recommendations and action plans in support of property communications and the global sales team
The ability to complete routine tasks (project management, print production) and balance other complex projects(B-to-B communications, trade show support, , relationship-building and interactions with the operators/GMs)
This role requires the ability to apply procedures, guidelines and independent problem-solving skills
Able to thrive in a fast-paced environment while responding to multiple task interruptions while providing service to internal and external customers in a professional and courteous manner
Supervision is present to establish general objectives relative to a specific project, to outline the desired end product and to identify potential resources for assistance. Independent judgment is required to identify, select, and apply the most appropriate of available guidelines and procedures, interpret precedents, and adopt standard methods or practices to meet variations in facts and/or conditions
Responds to and handles unfamiliar situations with little supervisory guidance
Can direct and develop good working relationships with LQ advertising agencies and brand portal vendor. Requires basic knowledge of marketing and branding disciplines and a working knowledge of related fields (advertising). Has the ability to strategize and ideate in several unrelated professional disciplines
Problems are not easy to identify, but are similar to those seen before. Solving them requires judgment such as setting priorities, evaluating results, or coordinating with others. Solutions can often be found by using methods chosen before in similar situations
Completes work that requires using original and creative thinking to develop new, moderately complex results. The results generally impact several work groups, a large project or an extended customer base
Applies established technology solutions to enhance individual or small work group efficiency and effectiveness
The ability to craft presentations with basic skills in Powerpoint and Excel
The ability to write simple, basic promotional copy
The facility to integrate basic data to provide business recommendations rationales
Will be asked to participate on cross-functional project teams, ad hoc
Requires regular contacts to carry out programs and to explain specialized matters, or occasional contacts with LQ executives at higher levels on matters requiring cooperation, explanation and persuasion
Position requires contacts with customers or the public (guests) which usually involve regular sales, service, or business relationships but where the primary responsibility for resolving difficulties lies with someone else
Demonstrate a passion for great branding and creatively-inspired communications

Senior Brand Marketing Manager Resume Examples & Samples

Marketing or Business Degree; Bachelor / Master level
At least 8 years experience in marketing and business function that requires strategic planning and execution
A passion and deep understanding of skateboarding and its culture, as well as an appreciation of other action sports, music, art and fashion

Brand Marketing Manager New Partnerships Resume Examples & Samples

5+ years work experience in marketing, brand, agency or consulting in a multinational company
Ability to confidently commission and contribute to partner insight research and analysis
Strong experience contributing to and creating brand marketing strategies
Strong experience working with executive level stakeholders
Ability to translate data, including market research into strategic solutions
Experience with most of the following: offline marketing, PR, display advertising, mobile, market research, brand & awareness tracking, brand building, A/B experimentation
Fluent English written and communication skills
Dual-focus: you’re extremely creative but you’re also heavily data-driven and ROI focused
Ability to manage projects across multiple departments and stakeholders
B2B brand experience preferred
Great at working on your own, amazing team player
Flexible and proactive attitude
Hunger for learning more and experimenting every day
Willingness to roll up your sleeves and get things done (no direct reports currently)
Accurate, well organized and a strong ability to prioritize

Chrysler & Jeep Brand Marketing Manager Resume Examples & Samples

5 years of automotive experience in Sales, Marketing or Product Planning
Expert MS Office skills including PowerPoint, Excel, Word
Results-driven individual who is passionate about the automotive industry
Ability to develop and present strategic and tactical plans to senior management and dealers
Ability to multi-task and prioritize
Highly organized, motivated and outgoing individual who wants to grow and develop within the FCA organization
Willingness to relocate for promotional opportunities
Detailed knowledge of FCA and competitive vehicles within the US market

Brand Marketing Manager, Asia & Australia Resume Examples & Samples

Manage creative request process, ensuring timely, dynamic, and on-brand collateral, content, and other marketing materials
Collaborate with stakeholders to discuss core messaging, decide on target audience, and develop content direction for marketing materials
Organize/filter creative feedback obtained from internal and external teams to provide direction to creative team and implement actionable feedback
Proactively support brand marketing needs of new market and location openings within Asia & Australia
Work cross-functionally to drive the direction of and project manage marketing efforts
Manage brand standards, positioning, messaging, and tone at the local level
Serve as the final review on marketing materials before presenting to stakeholders, ensuring accuracy and clear messaging
Own the planning, execution, and scaling of campaigns and initiatives
Partner with General Managers and local teams across the region to support local marketing initiatives
Manage and organize all marketing assets, ensuring updates are made as needed
Assist local teams to ensure that all representations of brands are handled appropriately and utilize the correct approved assets
Review all logo usage and local marketing pieces to give brand approval
Lead and manage Brand Marketing Associates workload and responsibilities
Bachelor’s degree in Marketing, Communications, or related field
5+ years of marketing/brand experience at a brand or agency, interdepartmental project management experience a plus
Excellent creative and marketing instincts
Impeccable and concise communication and presentation skills, verbal and written
Strong time management and prioritization skills and experience managing multiple projects simultaneously
Reliable, focused, and detail-oriented
Excels under pressure and can maintain a calm demeanor at all times

Brand Marketing Manager Resume Examples & Samples

5+ years overall recent/relevant experience, preferably in Media
Proven track record of delivering results from marketing strategy
Entrepreneurial and innovation-oriented - able to identify and bring new ideas to market quickly
Idea-oriented and brand-focussed with exceptional strategic thinking and the ability to develop relevant creative ideas
Ability to understand and leverage data and trends for marketing opportunities
Superior communication skills, including writing, editing and verbal articulation
Strong project management and experience with managing multiple large, multi-channel campaigns against tight deadlines
Keen attention to detail, exceptional organisational skills and a pragmatic approach to problem solving
Outstanding interpersonal skills and team player orientation: a proven ability to lead and work across different audiences, geographies, personalities and experience levels, bringing them together around a common goal and approach for achieving that goal
Demonstrable history of managing agency relationships and delivering impressive work
Thrives in a fast paced, team environment and able manage a high volume of projects under tight deadlines using own initiative and setting priorities
A positive attitude and a willingness to learn and develop within the role

Assistant Brand Marketing Manager, CPG Resume Examples & Samples

Deliver regular and ad-hoc analysis of brand health and performance using syndicated data (Nielsen) and other resources
Monitor competitive performance and provide regular key updates to team, identifying action steps if applicable
Drive execution of brand promotional programs, partnering with internal consumer promotions team
Support team with packaging updates and new product packaging by coordinating routing and approvals ensuring that key deadlines established through project timelines are met
Manage updates to marketing and sales collateral to ensure product and messaging information is always up to date. Support sales kit fulfillment with Sales team
Work with brand and web teams to manage updates to digital presence
Work with brand team to develop swag for milestone events including new product launches, sales meetings, marketing meetings, and events with outside parties
Work with members of the Brand team to support development of integrated annual plans and other key marketing initiatives
Support team with budget management by processing invoices and tracking expenses
1-2+ years of packaged goods Brand Management experience, preferably in a food products environment
Proficiency with Microsoft Powerpoint, Excel, Word, Outlook
Ability to quickly learn internal systems for packaging and asset management
Maintain a high level of organization, attention to detail and commitment to follow through
Strong ability to motivate self and others
Strong ability to multi-task, work on multiple projects
Strong ability to effectively collaborate with others across the organization to get things done
Take ownership and responsibility for actions, behaviors and contributions
Be a genuine brand ambassador, who exemplifies our client’s culture in all candidate communications and interactions

100

Brand Marketing Manager Aptamil Manifesto Resume Examples & Samples

You are responsible for building global long term brand preference, creating value for our consumers and our brand
You are responsible for the execution of strategic projects to incorporate our brand into our Manifesto philosophy
You will bring Manifesto projects alive with countries and external partners, and engage internal organization
You are responsibly for create meaningful communication around these projects to stakeholders

101

Internal Brand Marketing Manager Resume Examples & Samples

Manages the internal BSC Brand Employee Experience
Active representative of the brand department
Oversight of the brand sensory experience for BSC employees in partnership with other Brand, Creative, Marketing and Internal Communications team members
Develops and implements the Internal Brand Strategy Roadmap aligning with BSC’s overall Brand Strategy including managing all components of Brand “Roadshows” and other Brand related events across the organization in partnership with the Internal Communications team
Ambassador of the BSC Brand ensuring all aspects of the company understand the brand and its goals and how the Brand encompasses BSC, its Mission and Values
Influencer and thought partner with key stakeholders on unified internal messaging touch points
Supports the broader Brand team with activation of its strategic objectives, including sponsorships and partnerships
Builds and sustains strong working relationships with all key internal stakeholders including Internal Communications, BSC Employee Resource Groups, and Markets
Manages the intranet “Brand Blog” with direction and input from Brand leadership team
Creates a Brand Ambassador Team – Internal BSC employees across the organization that champion the BSC Brand at their respective offices and/or BSC volunteer, or sponsored events as determined. Oversees trimester meetings from the Ambassador Teams across the organization and prepares reports and communications on activities, event or project status to key stakeholders
Tracks budgets and project deliverables/milestones and manages vendors as needed

102

Senior Brand Marketing Manager Resume Examples & Samples

Drive the continued growth of the My Little Pony Franchise, and develop new go-to-market brand and retail strategies for this exciting entertainment brand
Drive growth and relevancy across other Categories beyond toy, through partnership with our Consumer Products team
Experience incubating and bringing to market new entertainment brands a plus

103

Associate Brand Marketing Manager Resume Examples & Samples

Establishment and implementation of US marketing campaigns from concept to market
Measure and report performance of marketing campaigns
Build strategic relationships and partner with key industry players, agencies and vendors to maximize our brands visibility
Create, if needed and in collaboration with the Global and US Trade Marketing Teams, a range of region specific marketing materials (Displays, POS…)
Provide Sales team support with market feedbacks, trends and new products detail in collaboration with US Trade Marketing team
Manage internal communication ensuring the US sales Team working on Serengeti, Bollé and Cébé are kept informed of marketing plans and objectives
Plan sales meetings and trade shows by identifying, developing and coordinating related details
Define with the Global product team, an efficient product line assortment in line with US market expectations
BS/MS degree in marketing or a related field
Significant experience (2 years minimum) in communication / marketing agency or at similar position
Experience in the Optical business would be an advantage
Strong statistical and analytical skills
Highly organized, with the ability to multi-task manage projects and work with tight timelines
Sense of the brands’aesthetics and a love for great copy and witty communication
Team spirit

104

Global Brand Marketing Manager, Hoka Resume Examples & Samples

Manages and develops global asset calendar, collaborating with department heads in Creative, Digital, GTM, PR and Sports Marketing delivering best in class Brand Marketing
Takes lead on writing briefs for Brand for Consumer Insights team, identifying consumer targets and opportunities
Takes lead on writing and managing briefs for seasonal and campaign kick-offs
Point person for all programming, outlines, presentations for Global Brand Conferences and meetings
Builds and manages assets of seasonal and product launch go to market initiatives including advertising, digital, retail and PR
Monitors best in class activities for adoption into the brand’s plan
Manages implementation and maintenance of various global marketing initiatives for key categories in collaboration with the rest of the internal team
Works on briefing and strategic planning of packaging
Concepts and assists in production (with support from creative group, outside agencies and digital team) to manage and execute delivery of globally branded content to deliver on the brand ‘storyteller’ promise in partnership with all department managers
Acts as the cross-functional category expert and communications hub for product, marketing, consumer insights and sales/business objectives for all product launches
Communicates and coordinates with internal stakeholders (product, sales, marketing, and international) to gather requirements and develop project plans for the category, concepts, and initiatives
Manages multiple interdependent timelines and distributes ongoing documentation of project plans with internal and international teams
Recommends and provides feedback on regional market executions to bring them in-line with global strategy and style guides
Gathers insights from, and facilitates two-way communication with, regional marketing teams
Manages global campaign development in partnership with Creative and/or outside agencies
International liaison for all Regional markets to ensure alignment with Global Strategy
Budgetary management
Train and develop team members based on individual talents. Support internal career path and development
Must have at least 6 years marketing experience, preferably in footwear or related industry
Must have media planning and negotiation experience with budgets exceeding $1M
Online marketing knowledge necessary
Must have the ability to work effectively across all marketing disciplines
Must have excellent presentation, communication, interpersonal, and organizational skills
Proficient in Microsoft Applications
Proven track record of fiscal responsibility and knowledge
Highly intelligent, self-directing and self-confident leader
Proven track record of success
Knowledgeable in current trends
Innovative manager with people & processes
Experience working effectively in complex global organizations, satisfying the needs of diverse constituents, and often working under the pressure of competing and sometimes conflicting priorities
Ability to use independent judgment in performing all duties of the position
Ability to assist with event and promotional execution
Experience in the footwear industry preferred

105

Brand Marketing Manager, Thailand Resume Examples & Samples

Oversee all Expedia Brand activities in Thailand
Analyze market trends and develop the Brand strategy for short, medium and long term
Formulate the brand value proposition for consumers in Thailand and take the lead in building the brand in Thailand
Build strong in-market brand team to deliver the budgeted revenue and financial goals for Thailand
Drive Brand visitors traffic and transactions for Thailand with an eagle eye on Brand performance, measurements and ROIs
Identify opportunities to grow new customers and improve marketing via a test & learn framework
Work with our Social agency in managing the Expedia Line Official Account
Be the domain expert on local and international marketing mediums to optimize campaigns and utilization
Manage local/regional agencies (media, social & creative) for various engagements and develop agency management framework
Identify and leverage synergies across affiliates and teams to develop integrated local and regional marketing campaigns
Work with PR, social and creative teams to define the brand personality and communication tone
Liaise with regional brand marketing organization on best practices and share campaign ideas and results with regional/global teams on a regular basis
Provide expert local advice to the Senior Brand Marketing Manager and General Manager on marketing and be the internal ambassador for brand marketing
Establish strong relationship with cross-functional stakeholders and external partners to deliver the marketing initiatives
Manage both internal and external key stakeholders including hotel and air transport supplier teams

106

Brand Marketing Manager Resume Examples & Samples

5 – 7 years of relevant experience in a marketing, digital, advertising or product function
Analytical with experience managing, organizing and communicating results and insights driven reporting
Highly organized with experience managing detailed projects, national calendars, budgets or marketing campaigns
Creative with experience copywriting, managing print creative and guiding photo-shoots
Superior communicator with demonstrated ability to make the complex seem simple and inspire others
Expert knowledge and experience with Facebook advertising, Instagram, and targeted email campaigns
Proven leader with experience guiding a team of chefs, freelance artists, designers or agencies
Self directed, independent thinker who is curious and passionate
Bachelor’s degree, required. Masters degree, preferred

107

International Brand Marketing Manager Resume Examples & Samples

Strong project management & organizational skills - demonstrated ability to manage multiple projects & timelines in a dynamic environment
Comfortable moving between business matters (e.g., analysis) AND managing ‘creative’ marketing initiatives
Strong interpersonal & communications skills to engage team members across all levels of the organization
Ability to effectively work with cross-functional teams as well as collaborate with culturally-diverse country teams
Willing to travel internationally as needed; plus to select U.S. regional & national meetings
Proficient in MSOffice: Word, Excel, PowerPoint, Project
Must be able to work in an environment with free-roaming companion pets
A ‘go-to’ person who can lead initiatives with a sense of urgency to drive desired results in a timely manner
Ability to strike a balance working in a disciplined, yet dynamic environment
Act in a persistent, proactive manner to ensure cross-functional teams are delivering project elements according to project timelines
Maintain the capacity juggle multiple project priorities
A genuine team-player who has an entrepreneurial spirit and ability to thrive in a culture where you can be yourself, do great work and make an impact everyday
Must be comfortable working in an environment with free-roaming companion pets
Pet Parent Preferred
Experience in Global/International consumer products marketing preferred
7+ years’ experience in a Brand Management/Marketing role with a Consumer Packaged Goods manufacturer

108

Brand Marketing Manager Resume Examples & Samples

Serving as brand ambassador / champion, ensuring the elevation of the brand throughout the market while adhering to brand guidelines
Activating Spectrum Reach brand through enterprise-level support
Manage brand for interior/exterior signs and vehicles
Ensure brand communication for areas of responsibility are consistent with the company and brand positioning
Support the brand in key sales initiatives
Write creative briefs for video and print collateral
Manage content management and information sharing among departments, divisions and regions. Maintain content on intranet. Create content to be communicated inside weekly employee newsletter
Provide design and direction for collateral, web, product, and other visual communications media for the company
Assist in refinement of uniform graphic standards and visual brand strategies
Collaborate with other cross-functional departments and employees to ensure all necessary teams are informed on brand initiatives and deployment
Coordinate objectives with marketing, creative, and advertising departments
Manage new employee welcome kit supplies with fulfillment center
Manage and maintain mailing lists for shipping of brand initiatives
Measuring effectiveness of brand marketing communications with appropriate metrics and making necessary adjustments to demonstrate continuous improvement
Work with Marketing Sciences to provide brand analytics around media schedules to align with brand strategy and achieve annual operating plan goals
Develop accountability structure for stakeholders
Responsible for tracking department budget and expenses. Review and verify invoices. Request and track purchase orders. Enter and upload invoices into system
Manage brand materials for Enterprise team for sales initiatives and stationary needs
Bachelor’s degree in marketing, communications, media or related field is required
5+ years brand marketing experience required
Strong verbal, written and interpersonal communications is critical
Ability to work well with and partner across multiple disciplines including Sales, Marketing and communications
Strong presentation and public speaking skills are essential

109

Brand Marketing Manager Resume Examples & Samples

Partner with cross-functional teams to operationalize and build strategic marketing solutions aligned to corporate priorities
Conceptualize innovative marketing programs and products that deliver against Facebook brand and/or product objectives
Develop and manage execution of marketing campaigns in partnership with internal creative teams, production, engineering and outside agencies
Partner with Brand Strategy, Insights, Analytics, and Media Delivery teams to ensure all initiatives are grounded in a solid base of consumer understanding and structured to deliver data-driven results
Work with senior leadership to define, launch, and drive high priority initiatives
7+ years advertising and marketing experience
Experience working with consumer-facing brands in the tech, consumer electronics, or luxury categories
Hands-on experience developing and executing creative, innovative, integrated marketing campaigns and products
Proven strategic ability to design and deliver marketing solutions
Knowledgeable at building, inspiring, and leading productive teams
Thrive in a self-starter, fast-paced and changing environment
Creative sense, plus communication skills
Presentation and public speaking skills amongst senior leadership

110

Brand Marketing Manager, Mexico Resume Examples & Samples

Collaborate across functions, markets and regions, to land highly effective, creatively excellent integrated brand marketing campaigns, including but not limited to: advertising, social, digital and experiential conception, development and production, media strategy, execution, optimization, and program reporting, ensuring all marketing activities feel local and personal
Organize and attend regular routines across disciplines. Ensure seamless flow of information between global, regional & local teams
Conduct and disseminate regular AARs (after action reviews) on projects including results, lessons learned and best practices to Global, regional and local internal and external partners
Manage and track brand marketing budgets and ensure effective budget use, meeting or exceeding efficiency targets
Passion for Airbnb & travel. Experience hosting on the site is a huge plus
Experience managing and executing campaigns in Mexico, specifically
Excellent written and oral communication in Spanish and English, a keen visual sense, attention to detail and a quick wit
Ability to work within tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives

111

Brand Marketing Manager, Brazil Resume Examples & Samples

Enable and support localization, ensuring all marketing activities feel local and personal, leveraging as possible existing strategies, content and plans for improved productivity
10+ years of relevant work experience plus relevant education at marketing agencies or client-side marketing, with preference for at least 2 years in brand marketing on the client side in the consumer internet space of travel, design, technology, or lifestyle brands
An integrated marketing mindset, passion for creative excellence in storytelling through multiple media types, both visual and written, with solid experience in brand and creative strategy, off- and online media, including social, SEO, SEM, measurement & analytics, project / campaign and agency management
Excellent written and oral communication in Portuguese and English, a keen visual sense, attention to detail and a quick wit
Solid and proven leadership capabilities, building teams / networks, and communicating across national boundaries a must
***Please submit your resume in English*****

112

Brand Marketing Manager, Japan Resume Examples & Samples

Collaborate across functions, markets and regions, to land highly effective, creatively excellent integrated brand marketing campaigns, including but not limited to: advertising, social, digital and experiential conception, development and production, media execution and optimization, performance reporting, ensuring all marketing activities feel local and personal
Working closely with Marketing Operations, Consumer Strategy & Insights, FP&A and other analytics teams to report market brand health and marketing activities
Manage and track brand marketing budgets and ensure effective budget use, meeting or exceeding efficiency targets working with HQ, Regional APAC Marketing Operations
10+ years experience plus relevant education at marketing agencies or client-side marketing, with preference for at least 2 years in brand marketing on the client side in the consumer internet space of travel, design, technology, or lifestyle brands
Excellent written and oral communication in Japanese and English. Fluency in English is a must
A keen visual sense, attention to detail and a quick wit

113

Brand Marketing Manager Resume Examples & Samples

Develops, implements and/or maintains all standardized marketing methodologies, tools and collateral of the assigned area ensuring consistent look and feel for internal and external communications
Coordinates and manages applicable events
Typically less than 2 years with bachelor's or equivalent

114

Brand Marketing Manager Resume Examples & Samples

Creates vision, goals and strategies for market segment
Translates growth strategies into actionable marketing plans that generates revenue
Develops and executes marketing plans, including channel strategy, budget, timelines and tactical elements of campaign marketing
Lead creative development and create motivating “call to action” communication for target markets
Measure and report performance of all marketing campaign goals (ROI and KPIs)
Demonstrated success in digital marketing functionality and execution
Proficient in creating power point presentations for all levels of the organization
Recommend new and innovative growth strategies
Collaborates and supports Brand Marketing Group team members
Assist with top tier customer presentations and coordinate activities between sales and management
Able to organize, coordinate and direct cross-functional teams; commercial, technical and operational
Drive commercialization of new product launch strategy and marketing plans
Work effectively with Sales and Operations leaders to drive profitable growth
Ability to get the job done, overcome barriers and communicate vision for success
Exceptional project management, communication, problem solving and time management skills required
Bachelor’s Degree in business administration, marketing, finance or related field. Masters or MBA is a plus
Strong Product/Brand Management and/or Marketing background preferred. Minimum of 8 years experience with results driven outcomes
Ability to translate market research findings into marketing strategy, and new product development
Experience in identifying target audiences and devising campaigns that engage, inform and motivate
Ability to prioritize multiple tasks, demonstrate resiliency and keep a positive attitude in fast paced environment
Must be highly organized, detailed oriented and proficient in Microsoft Excel, PowerPoint, etc
Ability to interact effectively with all levels of the organization including senior leadership
Strong communication skills are necessary
Comfortable working with numbers, metrics and spreadsheets
Excellent command of the English language
Ability to maintain absolute confidentiality
Available for travel up to 15%

115

Chrysler Brand Marketing Manager Resume Examples & Samples

Bachelor's degree in Marketing, Communications, Business or related field
7+ years brand marketing, brand communications, advertising or related experience
Digital, website and/or media experience
Competence and confidence to lead a team from strategic development, creative development to execution of campaigns
A vast passion for brand building
Excellent presentation development and delivery skills
Exceptional team player/thought leader with credibility and integrity to earn peer, senior management and cross-functional team confidence quickly
Aptitude to listen and fully understand the needs of various internal constituents, and successively propose defined solutions
Compelling ability to effectively communicate and collaborate with operational stakeholders and brand partners
Organized self-starter
Proficiency to multi-task and find solutions
Automotive marketing / client or agency experience
Specific brand strategy development experience
Clear enthusiasm to develop innovative and industry leading marketing communication campaigns

116

Brand Marketing Manager, FIG Resume Examples & Samples

Writes custom and concise proposals and presentations
Develops advertiser-specific marketing programs that include elements such as: custom creative, digital & social units, events, video, recipe development, and more (pre-sale)
Plans, coordinates, and executes sold programs across Bon Appétit and Epicurious that include content creation, event activations, influencer programs, and many more program extensions (post-sale)
Attends sales calls to articulate and sell-through marketing ideas
Demonstrates a comprehensive understanding of existing digital product offerings as well as a desire to seek out new product offerings

117

Brand Marketing Manager Resume Examples & Samples

Partner with internal marketing and cross-functional teams to craft strategic marketing solutions aligned to corporate priorities
Develop and manage execution of brand marketing campaigns in partnership with internal creative teams and outside agencies
Work with senior leadership to define, launch, and drive high priority marketing initiatives
Hands-on experience developing and executing creative marketing campaigns and products
Proven strategic ability to design and deliver creative marketing solutions

118

Senior Brand Marketing Manager Resume Examples & Samples

Supports assigned value proposition development projects by working with business unit partners to study the market data (market share opportunity, competitive analysis, etc.) and quantitative and qualitative research to generate Market Opportunity Analysis
Ensures value propositions are consumer-centric, compelling, competitive and clearly expressed to the market by working with colleagues in related Marketing functions
Employs established value proposition development processes and tools throughout the process: gains deep consumer insights, leads innovation workshops, integrates and synergizes multiple dimensions of an experience into a purposeful combination, value proposition catalogues, etc
Generates ideas for new value propositions; ensures proposition aligns with customer segmentation and customer experience findings; vets and tests proposed propositions
Serves as an integrator and an inspirational thought leader to mobilize multiple internal Cox functions to develop target experiences including; Product Management, Technology, Customer Experience, Content Acquisition etc
Ensures identified customer needs continue to be addressed as propositions are being built by working cross functionally with stakeholders throughout the organization in Product Development, Sales, Customer Experience, Operations, Legal, Technology, etc
Works partly as a Project Manager to steward innovation projects through the cox process, ensuring that they move forward quickly and effectively
Ensures strong value proposition messaging and launch strategy for key projects
Develops Go-to-Market strategy and value proposition training for market-facing employees
Develops, monitors and reports on feedback and success KPIs
Works closely with customer acquisition and subscriber/base management teams to ensure customer value propositions are infused into annual campaign and program planning
Manages any agencies or vendors contracted to assist in the value proposition development and innovation

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