BB Marketing Manager Resume Samples

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C Effertz

Clementina

Effertz

84126 Genevieve Extension

San Francisco

+1 (555) 901 3987

84126 Genevieve Extension

San Francisco

Phone

p +1 (555) 901 3987

Experience Experience

Philadelphia, PA

BB Marketing Manager

Philadelphia, PA

Dach-Orn

Philadelphia, PA

BB Marketing Manager

Working knowledge of Adobe Creative Suite and HTML an advantage
High attention to detail and a good eye for aesthetics and design
Acts as the subject matter experts in marketing disciplines including marketing automation, content marketing, account based marketing and integrated marketing campaigns or other assigned disciplines
Devise a B2B Marketing Strategy for the organisation to deliver on retention, new business and win back targets in the Company Sponsored and Salary Deduction channels across our full range of products and services
Interrogate the market and identify the key motivations of customers and the customer insights which will drive success. Embed these insights into all B2B communications media
Build the Marketing team with outstanding marketing professionals
Develops and executes B2B branding positioning, messaging and channel management focused on lead generation and customer retention, including DMS/social media activities (B2B websites, thought-leader content, customer testimonials/case studies, PPC, SEO, social sites, etc)

Los Angeles, CA

Product Marketing Manager, BB Partnerships

Los Angeles, CA

Kub-Lockman

Los Angeles, CA

Product Marketing Manager, BB Partnerships

Initiates development of performance and tracking reports for marketing programs, consolidating information and providing end-to-end metrics visibility
Manages the development of institution and fields of study B2B/Partnerships segment objectives, integrated go-to-market plans, and strategies
Manages analysis of program performance inclusive of cost-per-lead, and return-on-investment. Uses this analysis to determine future plans
Performs other duties as assigned or apparent
Shared management of P&L to successfully identify and set direction to meet identified KPIs as outlined above
Responsible for meeting and exceeding KPI’s, as identified by senior management
Collateral development

present

Boston, MA

BB Marketing Manager The Times & The Sunday Times

Boston, MA

Brown, Heathcote and Beahan

present

Boston, MA

BB Marketing Manager The Times & The Sunday Times

present

Provide support in managing any B2B marketing agencies and the on premise agency, Pulse, to ensure campaign delivery and maximise budget/resource effectiveness
Work with the AIA team to report on campaign effectiveness against B2B KPIs looking at key brand metrics and sector performance
Work with key stakeholders across Commercial to develop a Key Account Programme establishing objectives, KPI’s, tailored communications, bespoke events (with the Commercial events team) and creating unique value propositions to drive additional ad revenue
Work with the Head of Brand Strategy & Planning to develop a trade 'tone of voice' for clients and agencies that is consistent with the main TNL brands and plan/deliver a consistent communication strategy that brings to life 'Know your times'
Develop a lead generation tool using social media for the client team and demonstrate additional revenue to the business
Work with the Head of Brand Strategy and Planning and the TNL Commercial Director to develop the B2B marketing strategy for agencies & clients to support commercial sales & revenue targets
Ensure all activity fully supports the wider TNL brand proposition and delivers “through the line” integration of communications and messaging

Education Education

Bachelor’s Degree in Marketing

Arizona State University

Bachelor’s Degree in Marketing

Skills Skills

Essential Graduate with an established track record of developing and executing effective marketing strategies
Experience of working with a direct sales team, ideally in a business-to-business environment
Skills across a broad range of marketing communications disciplines, including event management, collateral production, email and online marketing
Has used CRM systems and marketing automation software
Understands segmentation and has experience of developing relevant messaging for target audiences
Strong project management skills with attention to dates, deliverables and budgets
Has to be comfortable working in a fast paced, start-up type of environment
High focus on delivering results and understands the importance of measuring marketing activity
Good creative judgement and copywriting skills
Effective communication skills and works in a collaborative way across multiple teams

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BB Marketing Manager Resume Examples & Samples

A background in B2B marketing is a necessity with proven results in an established organisation
Copywriting skills
Strong campaign and project management skills
Digitally savvy

BB Marketing Manager Resume Examples & Samples

Develops and executes B2B branding positioning, messaging and channel management focused on lead generation and customer retention, including social media activities, B2B website, thought-leader content, customer testimonials/case studies, PPC, SEO, email, direct mail, etc
Oversees development and execution of B2B marketing tactic execution, B2B public relations, B2B events, and B2B corporate trade/sponsorship relationships. Manages B2B marketing budget
Collaborates with sales team, creative team, strategic team, and market analyst to develop and maintain robust lead generation pipelines and nurture leads
Works with Graphic Designer and leverages group resources to develop all B2B sales content, collateral, event and campaign materials
Determines B2B marketing business metrics, conducts campaign/promotion analysis, and communicates results to senior management
Assists in developing annual strategic and operational marketing plans

BB Marketing Manager Resume Examples & Samples

Leads overall B2B marketing and business development strategy working closely with the Client Strategy Director and Sales Management team
Develops and executes B2B branding positioning, messaging and channel management focused on lead generation and customer retention, including DMS/social media activities (B2B websites, thought-leader content, customer testimonials/case studies, PPC, SEO, social sites, etc)
Works with designers and leverages group resources to develop all sales content, collateral and campaigns
Works with company's Insights & Research teams to fully leverage research and insights in B2B promotion and sales collateral
Determine B2B marketing business metrics, conduct campaign/promotion analysis, and communicate marketing results and effectiveness to senior management

BB Marketing Manager Resume Examples & Samples

Establish a close working relationship with key stakeholders within the business, in particular the sales and product consultant teams
Identify key prospects with the sales team and agree strategies/programs to engage and convert these organizations
Manage a marketing associate and telemarketing representative to execute campaign activity ensuring messaging is tailored to specific sectors and relevant tactics are selected
Campaign activity will include events and tradeshows, webinars, telemarketing, online/email marketing, but with particular emphasis on digital marketing techniques
Develop sales tools, including case studies, collateral and presentations, to support the sales effort. Amend deliverables to suit the US market and local requirements
Own the marketing budget and measure results of marketing programs and their impact on the business. Provide regular reporting
Essential * * Graduate with an established track record of developing and executing effective marketing strategies
Experience of working with a direct sales team, ideally in a business-to-business environment
Skills across a broad range of marketing communications disciplines, including event management, collateral production, email and online marketing
Has used CRM systems and marketing automation software
Understands segmentation and has experience of developing relevant messaging for target audiences
Strong project management skills with attention to dates, deliverables and budgets
Has to be comfortable working in a fast paced, start-up type of environment
High focus on delivering results and understands the importance of measuring marketing activity
Good creative judgement and copywriting skills
Effective communication skills and works in a collaborative way across multiple teams
Experience with Salesforce.com and Marketo
Knowledge of the publishing industry and/or business education market

Regional BB Marketing Manager Resume Examples & Samples

Lead overall B2B marketing and business development strategy working closely with the Regional Client Strategy Director and Sales Management team
Collaborates with sales team, creative team, and company's Insights & Research teams to develop and maintain robust lead generation pipelines and nurture leads
Works with Designers and leverages group resources to develop all sales content, collateral and campaigns

BB Marketing Manager Resume Examples & Samples

Demonstrated ability to lead in a cross-functional team environment
Ability to work collaboratively
Effective presentation development and delivery skills
Excellent interpersonal, organizational and problem solving skills
Demonstrated strategic capabilities, strong analytical acumen and the ability to think conceptually
Adept at project management including ability to manage multiple projects, developing clear and attainable timelines, managing workflows, ability to effectively identify and resolve process related issues
Strong interpersonal skills with ability to work with all departments
Sound understanding of brand marketing, research principles/techniques and customer insight application
Experience with digital and social media platforms preferred
College degree or experience in lieu of the degree

Japan BB Marketing Manager ID Resume Examples & Samples

At least of 10 years of relevant work experience
Solid branding and marketing experience in B2B space
Experience and in-depth knowledge in industry solutions marketing
Demonstrated ability as an integrated marketer, with proven track record of developing integrated processes and leading integrated campaigns in B2B space
>3 years of hands-on experience with marketing automation tools such as Eloqua
Excellent communicator and creative thinker, with an ability to use data to inform business decisions
Bi-lingual competency (English/ Japanese)

Product Marketing Manager, BB Partnerships Resume Examples & Samples

Manages the development of institution and fields of study B2B/Partnerships segment objectives, integrated go-to-market plans, and strategies
Manages, tracks and optimizes annual integrated marketing and business go-to-market plans for identified business unit (B2B/Partnerships), including creation and management of marketing activity calendar, budgets, integrated media/channel plans, events and trade shows, and Public Relations activities
Prioritizes go-to-market plan efforts to ensure most significant impact to the University is achieved. Designs sustainable approach for prioritization, simplification and focus
Print advertising (magazines, OOH, newspaper)
In-house and 3rd party email campaigns
Public Relations
Events/Trade Shows
Collateral development
Identifies content needs for B2B/Partnerships segment across Phoenix.edu web site. Ensures ongoing accuracy of site information and creative deliverables. Recommends upgrades on an ongoing basis and leads sub-teams to completion
Manages institution and fields of study B2B strategy and go-to-market plan and works directly with University of Phoenix’s APS team to drive results with leading corporate employers
Deliver against stated goals and strategies
Performs other duties as assigned or apparent

BB Marketing Manager Resume Examples & Samples

5+ years of marketing experience, preferably with 1+ years in online advertising related marketing experience
Strong project management or organisational skills
Ability to effectively communicate information and ideas in written and verbal format
Flair for design and visual presentation
Public relations, Social Media, Community Management experience, a plus
Experience using PPT, Photoshop, InDesign knowledge and Mailchimp, a plus
Be passionate, enthusiastic and jump in with a hands-on, solutions-driven attitude
Be creative, think laterally and offer new ideas
Able to work with people in different office-locations, with limited face-to-face exposure and cross-culturally

BB Marketing Manager The Times & The Sunday Times Resume Examples & Samples

Work with the Head of Brand Strategy and Planning and the TNL Commercial Director to develop the B2B marketing strategy for agencies & clients to support commercial sales & revenue targets
Ensure all activity fully supports the wider TNL brand proposition and delivers “through the line” integration of communications and messaging
Work with key stakeholders across Commercial to develop a Key Account Programme establishing objectives, KPI’s, tailored communications, bespoke events (with the Commercial events team) and creating unique value propositions to drive additional ad revenue
Work with the AIA team to assist in building a data strategy to gain in-depth understanding of the relevant sectors, regions, audiences, TNL products, industry trends and customer needs across the TNL portfolio. Insight to be the basis for all sales materials and reinforce the quality of the TNL audience
Work with the Head of Brand Strategy & Planning to develop a trade 'tone of voice' for clients and agencies that is consistent with the main TNL brands and plan/deliver a consistent communication strategy that brings to life 'Know your times'
Develop a lead generation tool using social media for the client team and demonstrate additional revenue to the business
Provide support in managing any B2B marketing agencies and the on premise agency, Pulse, to ensure campaign delivery and maximise budget/resource effectiveness
Work with the AIA team to report on campaign effectiveness against B2B KPIs looking at key brand metrics and sector performance
Work with AIA to develop a narrative on key industry trends / announcements e.g. NRS & ABC or bespoke News UK research projects and integrate into agency/client comms
Establish processes to measure and track the effectiveness of all activity and spend, providing status reports as requested by the Head of Brand Strategy & Planning
Ensure all sales materials are kept updated including the media kit and rate card
Work closely with the Commercial Events & Trade Marketing Manager to ensure brand consistency across all TNL brands and products
Assist with new TNL product launches and manage the take to market marketing plans
Work closely with the Times Plus Loyalty Manager & TNL Sales team to ensure Times Plus is an integral part of the sales process, providing bespoke solutions for clients & readers alike
Develop a sponsored copy solution for TNL and train all TNL sales staff on how to implement and what the client benefits are
Work with TNL Editorial and the Audience Development Manager to surface relevant content via bespoke comms to key agencies and clients
Plan and record all advertising with selected trade press to advise on future campaigns. Includes support of appropriate trade shows and corporate entertainment opportunities e.g. industry awards
Work with the TNL Commercial Director to develop case studies that demonstrate campaign effectiveness
Work with the Head of Brand Strategy & Planning & Commercial Director on the trade PR strategy with MWW. Establish key narrative, personnel and events to target
Proven track record (2-4 years) in a commercially focused Marketing role and experience of working with a sales team / editorial highly desirable
Ability to translate a brand vision and develop a sales narrative
Experience in leading B2B marketing agency relationships
Able to use data led insights to develop effective sales materials
Good creative judgement and copy writing skills and a passion and understanding of The Times and The Sunday Times brands
A pro-active outlook and ability to take the initiative
Experience of Marketing planning and managing marketing budgets and the ability to put together layered marketing activities including the full marketing mix
An understanding of business and marketing objectives
First rate briefing skills
Idea generation. Creative
Ability to influence editorial
Ability to manage multiple projects, ensuring all deadlines are met and service levels are maintained
Good relationship skills and an ability to operate within a matrix environment with multiple stakeholders

BB Marketing Manager Resume Examples & Samples

Interrogate the market and identify the key motivations of customers and the customer insights which will drive success. Embed these insights into all B2B communications media
Devise a B2B Marketing Strategy for the organisation to deliver on retention, new business and win back targets in the Company Sponsored and Salary Deduction channels (approx. 45% of the book) across our full range of products and services
Partner with our sales team in aligning the marketing communications and sales strategies to ensure consistency in the presentation of our brand to the market
Harness customer insights to facilitate the work of product development, ensuring that new products and benefits directly meet the needs of target customers
Develop and drive innovative marketing campaigns in line with the strategy, affecting attitudes and behaviours of both Group Decision Makers and Insured Individuals within schemes
Repackage and relaunch existing products and services
Oversee the management and development of new and existing collaterals to market the brand and products to B2B audiences
Ensure that an appropriate balance is struck between building excellent stand-alone communications for B2B audiences and maintaining consistency with B2C communications programmes
Fully qualified marketing professional with a minimum of 5 years' experience in a similar B2B role in the financial services/insurance industry
Third level qualification in a relevant marketing related discipline (minimum degree level)
Proven experience in a leadership role within a B2B marketing environment
Experience of developing innovative marketing campaigns that are aligned to corporate strategy
Proven experience of confidently managing different stakeholder relationships and working on crossfunctional teams
Strategic thinker with ability to plan and prioritise work and proven ability to critique creative solutions
Understanding of insurance/financial services market
Energy & enthusiasm, and comfortable working in a fast-paced dynamic work environment
Highly motivated & results focused with strong attention to detail

Regional BB Digital Marketing Manager ID Resume Examples & Samples

Work closely with the APJ Marketing Activation and Campaign leads to operationalize and execute the online elements of the go to market campaigns
Build, Automate and manage sophisticated multi-tier, email nurture programs per vertical and market segment for customers and prospects
Execute ongoing project management of the execution of the marketing automation campaigns and programs
Collaborate with the DMM web lead to ensure we leverage all available data and activity in the existing infrastructure stack
Ensure that every demand generation campaign executed ties in with the overall corporate marketing strategy
Build and test marketing automation program workflows to achieve the goals of the campaign
Develop, maintain and document processes, provide quick reference tools
Bachelor's Degree (marketing or related field preferred)
5 to 7 years experience with marketing automation and modern marketing or general b2b digital marketing experience. Eloqua certification and Sirius Decisions certification preferred
Knowledge of Marketing Automation Platforms (preferably Eloqua) and the ability to build out triggered nurture campaigns and use MAP to its fullest potential
Familiarity with the business applications of social media platforms preferred
Driven, team player motivated to take responsibility and ensure successful outcomes across activities
Must be a Microsoft Office pro (Word, PowerPoint, Visio, Project, Outlook, Excel)
Excellent written and verbal skills

Senior Marketing Manager Bb-amazon Business Resume Examples & Samples

Participate in refining and execution of customer engagement strategy
Build automated email campaigns to drive scalable customer onboarding, feature adoption, new user growth, and business purchasing
Develop and execute email A/B test plans to refine messaging and drive lift
Maintain and refine scalable, repeatable and comparable methods of measurement and performance tracking for email campaigns
Own discovery and implementation of third-party services that allow us to augment customer data that allows us to increasingly improve segmentation and tailor messaging
Champion inbox management best practices on behalf of the Amazon Business customer
Seek out ways to utilize automation to improve processes and productivity, and make recommendations to support an organization scaling at a rapid pace
Maintain and improve the Pardot by Salesforce system setup together with international stakeholders
Marketing automation experience; Pardot or Marketo preferred
Superior German oral and written communication skills with an innate attention to detail (advanced English skills mandatory)
Several years of relevant work experience in marketing or marketing operations
Experience working with industry tools including email, web analytics, and CRM (Salesforce preferred)
Experience in B2B, high-tech products/services preferred
Proficiency with CRM, HTML, XML, and Excel
Proficiency with visual design software (Adobe or similar)

BB Marketing Manager Resume Examples & Samples

Developing and delivering the tactical and strategic marketing program
Supporting new hotel acquisition
Supporting hotel adoption of Expedia products and programs
Managing operational hotel communications
Creating global marketing messaging and branding
To be highly proficient at writing creative copy and proof reading
Strong analytical skills and demonstrated ability to evaluate performance of campaigns to adjust mix and inform addition of new tactics
Strong campaign management skills - to be capable of managing multiple campaigns concurrently
Strong stakeholder management, partnering with stakeholders to deliver on objectives
Ability to create simple, clear communications from complex technology topics
A flexible and adaptable approach and be able to react quickly to changing requirements and new challenges
A passion for digital marketing technologies
Minimum of 3 years’ experience in a global or regional marketing department with a strong focus on CRM and email marketing programs
Marketing, business or similar relevant Bachelor’s degree in a related role. Post-graduate marketing qualifications an advantage
A solid understanding of email distribution software and email and web performance tracking tools
Excellent stakeholder management skills
Working knowledge of Adobe Creative Suite and HTML an advantage
English fluency
Fluency in one other language a strong advantage

Marketing Manager, Global BB Resume Examples & Samples

Manage the execution of Visa Digital Solutions B2B marketing campaigns and activations
Coordinate communication with creative & media agencies and implement high-impact programs on-time and on-budget
Budget management and financial discipline for all campaigns, including ongoing management of media investments, production costs, and campaign scenario planning to optimize investments that help achieve business goals
Manage the measurement, analysis, and reporting of marketing program performance and its impact on business results and Visa brand
Gather and synthesize deep partner insights on Visa’s target audience(s)
Work with cross-functional teams and agency partners (external and internal) to create and gain alignment on the creative brief and key performance measures
Support the successful execution and implementation of integrated campaign activations, across multiple channels, including digital, web, social, events, email and search
Develop joint marketing programs with select business partners
7+ years business experience, with majority in marketing/advertising; strong experience in client/account management
Strong business & financial acumen, critical thinking, and problem solving skills
Strong project management, planning, teamwork, relationship-building skills and experience in leading through influence
Experience in managing creative, media, and social/digital agency partners
Ability to generate and manage work-back timelines & keep projects on track
Proficient on all Microsoft products including PowerPoint, Excel, Word, and Outlook
Background in developing account-based marketing programs helpful

BB Marketing Manager Resume Examples & Samples

Have you ever promoted a product to market on a regional scale?
Have you ever managed marketing of a payment card portfolio within a financial institution or a payments scheme?
Are you motivated to be a part of driving a world beyond cash?
Formulate and execute marketing strategies to drive organic growth and new customer adoption, across
Experience in developing integrated programs across a mix of online and offline channels
Analytical thinker who has ability to understand and translate data and research insights into actionable recommendations
Ability to influence marketing dialogue to develop differentiated messaging based upon input from and collaboration with multiple sources including internal subject matter experts and external consulting resources
Strong experience in payments industry and financial services experience
Strong collaboration skills with an ability to get tasks accomplished either in a lead or supporting role with other internal stakeholders
Superior communication, presentation and interpersonal skills including the ability to work with and ability to influence people across a matrix organization at all levels
Pro-active, collaborative and dynamic operating style
Good customer facing experience, working across multiple levels within an organisation
Strong time management, project and organisational skills
React quickly to changing priorities and ability to work under pressure to meet deadlines
Proven ability to manage multiple projects concurrently

BB Marketing Manager, Private Brands Resume Examples & Samples

Developing and owning the brand strategy, positioning and visual identity for existing and new private brands
Lead Customer Insights, Marketing Strategy and Marketing Execution
Developing a strong culture of rapid experimentation, measurement, and iteration
Using quantitative and qualitative data to understand customer behavior and apply those insights to our marketing levers
Contributing to category goals including sales, operating profit, customer acquisition costs, customer trial of products, subscription rate and customer re-purchase rate
Partnering closely with cross functional teams including the retail category teams, various software platform owners, central marketing teams and finance to deliver on brand equity, operating profit, and customer satisfaction
Maintaining an effective and efficient organizational design that allows our program to scale in both number of countries and number of brands and products
Strong analytical skills including the ability to distill, synthesize, and draw conclusions on large amounts of data
Demonstrated ability to define and successfully deliver complex projects with superior ROI—from business case development through deployment
Demonstrated experience using hard data and metrics to measure performance, determine improvements and innovations, and to support project requests from partner teams
The ability to manage multiple simultaneous projects requiring frequent communication, organization/time management and problem solving skills
Aptitude for being organized with flexibility and for delivering results in a fast-paced environment
Advanced Excel and SQL skills
Experience in the B2B industry

Marketing Manager, BB Resume Examples & Samples

Create, manage and execute against a marketing calendar to include on-site messaging and content
Own merchandising of the B2B Gateway
Establish metrics and reporting related to traffic and channel performance
Optimize channels based on direct response and awareness KPIs
Coordinate with category teams for messaging and cross promotional opportunities, events and deals
Create merchandising campaigns based on different Business customer personas and industries
Coordinating with B2B tech and product teams
Creative asset production (in partnership with a dedicated design team)
Excellent writing and copyediting skills
Excellent documentation skills and workflow management
Superior Japanese and English verbal and written communication skills
Bachelor's degree in an associated discipline
Proven ability to create customer-facing content that is on-brand, relevant, and tailored to an online audience
Excellent documentation and workflow management

Senior Marketing Manager, BB Resume Examples & Samples

Identify cross-line of business initiatives and campaigns
Establish clear definition of market needs, target segments, revenue based KPIs, business ownership and competitive positioning underpinned by market-back and business insights
Be responsible for campaign design and project management of the campaign deployment, including the deployment of content assets by our Regional Demand Centre that handles outbound and inbound marketing
Lead on delegated investment solutions marketing, designing campaigns, and developing content with business experts and project managing activity through delivery channels and media
Develop competitive and well-researched value propositions, messaging and Points of View that position the business growth priorities strongly and aligned to our target audience’s most pressing needs
Measurement/ROI/Budget Management - promote accountability of Marketing’s actions so that its impact is measured in terms of business and communication focused metrics. Strictly manage programme marketing budget and ensure that all protocols are adhered to
Track record of working in relatively complex organisations with industry subject matter experts where intellectual rigour, insight and analysis needs to be applied
Ideally experienced in corporate marketing, ideally with sector experience in financial services, HR, or professional services
Marketing strategist who is also operational and understands that ‘content is king’ when it comes to driving successful marketing campaigns
Extensive experience across all marketing disciplines, including digital and social, who can demonstrate successful management and delivery of go-to-market campaigns

BB Marketing Manager Resume Examples & Samples

3+ years of marketing experience (B2B preferred)
BA or BS Degree in Business preferred or equivalent experience
Demonstrated project management skills with proven ability to deliver on time and within budget
Excellent problem solving, negotiation and interpersonal skills, ability to develop partnerships and influence others
Demonstrated ability to leverage organizational communication and build cross-functional teams
Able to develop and implement strategies that result in the successful achievement of business goals / objectives
Ability to meet aggressive deadlines, manage multiple projects simultaneously, and to work in a fast-paced, dynamic, customer and team-oriented work environment
Strong business acumen, knowledge of the competitive wireless environment, VZ pricing and products
High level of proficiency with Excel, Word and PowerPoint
Effective and professional oral and written communications skills

Senior BB Marketing Manager, Energy Business Resume Examples & Samples

Develop marketing strategies and plans, including CRM selection and development, sales/marketing collateral to support identified marketing programs/campaigns
Identify and develop business growth initiatives through market research, client mining programs, business trending, and reporting/analysis
Develop go-to-market strategies (positioning, barriers to buy, distribution strategy, launch considerations) for growth initiatives
Identify market opportunities, strategic fit, financial objectives, market definition and competitive landscape
Coordinate growth initiatives with the related sales teams and business development teams
Develop sales collateral, training, and marketing events required to support go-to-market campaigns
Identifies key third party partnerships to advance growth initiatives
Monitor client websites, industry announcements, and regulatory actions for proposal opportunities and consulting service needs of the related market
Assist in writing case studies, whitepapers, and testimonials
Support sales team at industry trade shows and events
LI-ML1

BB Printing Marketing Manager H/F Resume Examples & Samples

Insight led, customer centric, idea driven, digital savvy
Superb communication skills
Proficient in account based marketing
Efficient budget spending
Full budget responsibility, including digital and social
Proven record of successful marketing activities from Insight to Execution
Citizen of the world. Multi country and multicultural experience
Master Social and Digital Marketing

BB Loyalty Marketing Manager Resume Examples & Samples

Manage implementation of specific B2B Loyalty Marketing strategies by monitoring competitive movements, Regional macro business conditions and company business needs
Identify potential Loyalty Marketing solutions to address regional B2B business issues
Implement the marketing strategy for assigned regional B2B marketing promotions designed to shift consumer spending to IHG hotels
Develop and track project budgets and maintain precise status of spending, commitments, and projections, including program/promotion pro-formas
Review performance data against project plan, summarize and comment regarding program effectiveness and recommendations
Actively participate in the development of the annual B2B Loyalty Marketing business plan/agenda; Provide input to the Center on program collateral, POS, and member communications as it relates to the Americas region
8+ years progressive work related experience with demonstrated understanding of B2B marketing, including targeted and broad-based consumer marketing promotions (preferably within the travel industry)
Strong knowledge of marketing principles and concepts, especially B2B marketing
Cursory knowledge of data flows within the Company
Cursory knowledge of loyalty program databases and operating systems
Effective problem solving, negotiation and analytic skills
Demonstrated communication skills including ability to present to all levels of the organization, ability to influence and ability to build and maintain internal & external relationships
Demonstrated project management skills in organizing, planning and executing mid to large size projects from conception through implementation

BB Marketing Manager Resume Examples & Samples

Develop marketing plan for UK and international teams based on an understanding of market opportunities, value proposition and business strategy
Agree the campaign objectives with sales with projected impact on the sales pipeline, from lead to opportunity
Identify prospect organisations using demand data. Use internal databases, external suppliers and online ads to build contact lists/lead database
Create and execute campaign activity ensuring messaging is tailored to specific segments and relevant tactics are selected
Campaigns will span a broad range of the marketing mix including online/email marketing, events and tradeshows, webinars and telemarketing
Develop sales tools, including case studies, collateral and presentations, to support the sales effort
Deliver marketing activity to agreed timescales and budgets
Establish a close working relationship with key stakeholders within the business, in particular the sales and customer success teams
Measure results of marketing programmes and their impact on the business. Provide regular reporting
Manage and motivate a team of one marketing exec and two telemarketing (dotted line responsibility) to execute marketing campaigns to support new business/acquisition goals

BB Marketing Manager Resume Examples & Samples

Lead and develop marketing strategies to support commercialization/go-to-market, customer acquisition/retention/optimization in collaboration with business partners to meet business and marketing goals
Acts as the subject matter experts in marketing disciplines including marketing automation, content marketing, account based marketing and integrated marketing campaigns or other assigned disciplines
Collaborate and consult with business leaders, cross-functional partners and key customers to determine external resource needs, priorities and refine strategy to meet business and marketing goals
Manage content/campaign execution; identify content/campaign level issues and opportunities to adjust the marketing strategy plans
Ensure brand adherence and quality assurance

BB Marketing Manager Resume Examples & Samples

Innovate and execute the overall Marketing strategy for Amazon Incentives and its portfolio of services to existing and potential clients of all sizes. Analyze existing client base and external trends/research to identify areas on which the business should focus on applying products and driving demand
Build targeted awareness, education, lead generation and lead nurturing campaigns. Create tactical programs in the areas of email, events, trade shows, webinars and online/offline advertising that leverage marketing investment with positive and measurable ROI
Collaborate with sales, product and analytics teams to ideate specifics of our value proposition and develop compelling vertical-specific messages and tools (videos, customer success stories, whitepapers, presentations, demos, how to guides etc.) to support the sales team in their interactions with clients. Drive this for existing and new products/verticals. Develop scalable systems for customizing materials by sales teams to meet geographic and vertical needs
Analyze existing client base (Direct clients or Resellers) looking for opportunities to increase sales or margins. Create programs that can be consumed by Account Managers, building training as needed and measuring effectiveness over time
Own go-to-market strategies for all new product launches with appropriate sales materials, lead generation campaigns and PR
Create and implement metrics designed to measure the impact of marketing programs on defined business goals
Build the Marketing team with outstanding marketing professionals
Partner with appropriate Amazon platform teams to drive innovative new features and tools to improve the Corporate GC customer experience
4+ years of experience in B2B Marketing in eCommerce
2+ years of experience hiring and developing marketing talent across a geographically distributed organization
MBA/other advanced degree desired
Proficiency with a marketing automation platform like Pardot, Eloqua or Marketo
Experience influencing leaders cross-functionally across Sales, Product, Operations, Finance, and Business Analytics to deliver material business results
Superior presentation, written and verbal communication skills for both peer- and executive-level audiences
Experience creating and managing execution of marketing campaigns for products/services addressing a two-sided market where the value proposition to consumers and businesses are interdependent
Experience in technology services or financial services marketing, exceptional customer focus, and an entrepreneurial spirit
Strong analytical skills and demonstrated ability to evaluate performance of marketing campaigns to adjust mix and inform addition of new tactics
Experience with international product/service launches highly desired