Campaign Consultant Resume Samples

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L Gerhold

Lela

Gerhold

460 D'angelo Tunnel

Houston

+1 (555) 761 1264

460 D'angelo Tunnel

Houston

Phone

p +1 (555) 761 1264

Experience Experience

San Francisco, CA

Adobe Campaign Technical Consultant

San Francisco, CA

Lowe, Thompson and Cummerata

San Francisco, CA

Adobe Campaign Technical Consultant

Design and create training materials (e.g. job aids, reference guides, training manuals)
Create application wireframes and process designs
Work with marketing technologies to design and implement new solutions and processes for clients
Oversee the management of project documentation
Campaign Implementation Plan development
Data management (SQL and ETL),
Web site Code Development / Code Writing

Dallas, TX

AMS Demand Management Campaign Consultant

Dallas, TX

Jacobi-Ruecker

Dallas, TX

AMS Demand Management Campaign Consultant

Implement marketing process and tools such as MRM, CRM CKM to drive performance management/productivity
Manage internal and external resources to ensure that campaigns are executed accurately, effectively and within budget
Provide analyses and interpretations of campaign data and market insights to identify key drivers for Marketing ROI optimization
Develop marketing and sales policies with particular focus on specific product line and/or region in compliance with local regulations
Drive adoption of common marketing processes and languages
BA or BS in Marketing or related field
Reconcile market program spend to the planned budget

present

Phoenix, AZ

Senior Consultant, Adobe Campaign

Phoenix, AZ

Pagac Group

present

Phoenix, AZ

Senior Consultant, Adobe Campaign

present

Be an expert in Adobe Campaign and the Marketing Cloud as a whole, presenting high level views of its capabilities and designing solutions leveraging standard functionality, custom development and integrations
Lead consultative engagements with clients, exploring their technical and business challenges. This will include delivering workshops, presenting solution overviews and providing benefits analysis of software features and developments
Provide consulting services to aid the implementation, adoption, operation and expansion of Adobe Campaign and the Marketing Cloud at client organisations
Ownership of the technology solution from estimation and design through to delivery, acceptance and operation
Creation of accurate estimates and quotations for Adobe Campaign Consulting services
Collaborate effectively with on and offshore delivery resources, as well as owning some advanced or custom development activities
Liaising and co-ordinating with Adobe partners to ensure optimal delivery of services to clients

Education Education

Bachelor’s Degree in Business

Rutgers University

Bachelor’s Degree in Business

Skills Skills

Demonstrated proficiency with database applications
Proficient in other CRM platforms which target consumers is a Plus
Proficient with HTML, CSS, JavaScript
SQL
Any additional exposure to other digital marketing solutions (Eloqua, Exact Target etc.)
Demonstrated experience with Campaign Management tool(s)
Terrradata
Pardot
Workfront
Marketing 360

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Business Consultant, Adobe Campaign Resume Examples & Samples

Work with the customer and campaign team to understand key campaign parameters and inputs, such as subscriber audience, program frequency, degree of personalization and overall creative approach and develop an appropriate, campaign-specific testing approach
Gather, document and help form/guide client business requirements, key performance indicators and other functional and/or technical requirements
Review key aspects of the campaign design, build and deployment processes to ensure optimal quality, including

Campaign Consultant Resume Examples & Samples

Develop campaign plans and briefs, which facilitate operational planning (and implementation), the creative development process (agency side), Campaign Data Specification Document (CRM) and mail-house planning
Derive insights from previous activity & other sources of information (such as market and customer research, product houses etc) to translate into campaign strategy
Manage the production of all campaign elements, ensuring appropriate sign off from relevant parties including product, legal and compliance sign-off
Collaborate with other Consumer Marketing and NAB Marketing functions to ensure that all campaign activity is consistent with overall business objectives, and that relevant parties are aware of all activity
Effectively manage allocated budgets and ensure regular and accurate budget tracking
Formal qualifications in Commerce, Marketing or related discipline
Strong experience in customer marketing disciplines, proficient in the use of all communication mediums
Strong experience in 'below the line' mediums – inclusive of direct mail (essential), online and EDMs spanning design, implementation and evaluation
Proven quantitative and analytical ability, able to independently leverage data sources to form conclusions and guide decision making
Prior experience in Credit Cards marketing or familiarity with product usage highly desirable
Project Management experience, including strong stakeholder management essential and ability to work autonomously
Good knowledge and application of PowerPoint and excel skills and all other Microsoft packages

Consultant, Campaign Management Resume Examples & Samples

Delivery and ongoing improvement of test & learn programs across Personal and Business Banks and Wealth
Deliver enhancements to existing campaigns to support ongoing Marketing
Collaboration across Marketing teams and Product areas, to optimise and deliver to requirements
Develop and integrate into new channels for the purposes of customer communication delivery
Provide insight and recommendations for ongoing development
Work across Customer Relationship Marketing (Consumer) to demonstrate the monetary value added to the Enterprise through the Adobe Campaign platform
Develop and maintain the inventory of campaigns, understanding and communicating the current use and capability of Adobe Campaign across the Enterprise
Educate and develop other Marketing team members in the usage and capabilities of Adobe Campaign
Liaise with the relevant technology teams to develop the tool to its fullest potential
Experience working with data to extract insights and create meaning
Knowledge and experience using programming languages such as Jave SDK
Knowledge and experience with SQL
Extensive HTML knowledge
Experience working with and developing/integrating Adobe Campaign Manager to both other products with the Adobe suite and other channels/sources
Strong presentation skills of analytical findings in a commercial manner
Ability to work in an Agile environment and be an Agile evangelist

Consultant Campaign Resume Examples & Samples

Knowledge of online or offline direct marketing functions is an asset, though not required. You will be comfortable responding to the varying demands of working for a dynamic, international company
You are a self-motivated individual, with well-developed inter-personal & communication skills and a strong desire to succeed
HTML / CSS and web technologies across different platforms
Linux and Windows Server (preferred)
Adobe Campaign (formerly Neolane) experience is a strong plus
Scaling the Business (Be an Owner) – You approach your role as if you own the business. The buck stops with you. Your goal is to always deliver an exceptional customer experience by listening to feedback and continuously looking to improve efficiencies
Leading Change (Be an Agent of Change) – Change leadership is what you do! You proactively identify opportunities to align team goals with organizational change. You’re great at building support for change because you communicate with conviction and you

Business Consultant Campaign Resume Examples & Samples

You will have a technical degree in a professional services’ related field as well as working experience in a professional services/consulting environment of an enterprise software company or consultancy
Business analysis and understanding of the digital marketing space, especially in the field of email marketing and newsletters,
Experience with other e-mail marketing solutions (i.e. Experian, Exacttarget, Responsys or Mailchimp) will also be considered
System administration and network administration knowledge (preferred)

Consultant, Adobe Campaign Resume Examples & Samples

Assist customers and partners in project implementation, mainly in product expertise but also in Project management when necessary, development, testing and training,
Contribute to product implementation/customization,
Contribute in delivering Adobe Campaign projects on time and on budget,
Liaise and co-ordinate with other Adobe Campaign entities to optimize the use of resources,
Works closely with Sales, Pre-sales and Support to ensure smooth handover,
Develop productive working relationships (eg. information sharing) with Adobe Campaign teams in other territories (APAC, US, etc)

Principal Consultant Campaign Resume Examples & Samples

Act as ‘the’ business owner and key strategic consultant for the clients
Innovate with different approaches for business analysis and should not hesitate toexplore new and challenging areas like using advanced analytics to solve customer’sunique problems
Build business relationships with Adobe Consultants & Partners maintaining thehighest level of professionalism
Work closely with the technical consultants to ensure implementation best practicesare followed and optimize the implementation, if needed

Marketing Campaign Execution Consultant Resume Examples & Samples

Predicts emerging customer needs and develops innovative solutions to meet them
Leads projects to achieve key business objectives
May have segment - wide impact
3+ years of Marketing Direct to Consumer experience
Experience with IBM Unica software suite (such as, marketing resource management, Campaign and Interact)
Proficiency with SQL / Oracle
Working knowledge of relational databases, database structures and design, systems design, data management and data warehouse
Strong, proven project management skills
Critical systems thinking skills required, including the ability to comprehend complex business problems quickly
Ability to prioritize, coordinate, and manage multiple tasks and projects in a fast - paced environment
Experience with Business Objects, Cognos or other enterprise reporting tools
Experience with Microsoft Access

Technical Consultant, Adobe Campaign Resume Examples & Samples

Delivery and implementation of Adobe Campaign software solutions including Campaigns, ETL processes, and Web Applications
Configuration and design to meet customer business needs
Proactive problem diagnosis, troubleshooting and resolution
Knowledge transfer/Training to customers and partners on solution implemented
Facilitation of requirements gathering
Onsite travel to customer sites may be needed (20-25%)

Senior Consultant Adobe Campaign Resume Examples & Samples

Provide consulting services to aid the implementation, adoption, operation and expansion of Adobe Campaign at client organisations
Ownership of the technology solution from estimation and design through to delivery, acceptance and operation
Creation and maintenance of relevant documentation including requirements, functional and technical specs that define and support the solution
Liaising and co-ordinating with Adobe Campaign partners to ensure optimal delivery of services to clients
Extensive experience of development or professional services in an enterprise software company or consultancy
Industry experience in CRM / multichannel direct marketing and associated technologies, ideally on large scale global multi-channel solutions
Experience of project management methodologies: PRINCE2 (Waterfall), Agile (Scrum/ Kanban)
Good technical writing skills for documentation and scoping, defining and managing work packages
Scripting/Programming (JavaScript or other)
WebServices - SOAP and REST APIs
Familiarity with security standards such as TLS, SSL, HTTPS, data encryption
IOS/android development
Linux and Windows Server

Adobe Campaign Technical Consultant Resume Examples & Samples

Participate in the creation and execution of test plans, strategies, and communications (e.g. requirement traceability, test scripts, test data requirements, defect management)
Design and create training materials (e.g. job aids, reference guides, training manuals)
Learn and obtain expertise with Accenture Delivery Methods and Marketing technologies
At least one year of experience gathering and documenting requirements (Marketo, Oracle Marketing Cloud/Eloqua, IBM Experience One (Unica), Teradata Applications (Aprimo), ExactTarget and/or Adobe Marketing Cloud/Neolane)
At least one year of full lifecycle implementation experience using various SDLC methodologies
Experience with Technologies and Processes for Marketing technologies such as IBM Experience One (Unica), Teradata Applications (Aprimo), ExactTarget, Adobe Marketing Cloud/Neolane, Marketo, MS Dynamics CRM, Oracle Marketing Cloud/Eloqua
Experience with brand teams in executing marketing promotions or campaigns
Previous experience with a large professional service organization
Previous experience in software selection, vendor management, and workforce management implementations

Adobe Campaign Technical Consultant Resume Examples & Samples

Working with customers to confirm requirements
Planning and leading client design workshops
Designing the Adobe Campaign solution
Where required to support the requirement, designing and implementing adhoc customer solutions
Working with clients to create implementation plans, and to work alongside client teams in successfully delivering projects
Assisting Cognizant’s sales teams by providing accurate project scoping and estimates
Working alongside junior team members to aid internal growth and improve Cognizant Adobe Campaign abilities
Working alongside other Cognizant Adobe Campaign teams and engaging in projects utilizing both on-shore/off-shore resources
Enhancing the corporate reputation and visibility of Cognizant’s technical expertise in the Adobe Campaign product
Liaising and coordinating with third parties when engaged to ensure best in class delivery of services to Cognizant’s clients
Providing evidence of team leadership experience of in a professional services environment within an enterprise software company or consultancy
Ownership and management of escalations and working with your team to provide solutions
Day to day self-management of commitments and priorities
Self-management alongside team leadership
Ability to travel based on client/project needs
Strong interpersonal skills and the confidence to lead discussions with clients at senior levels
Adobe Campaign / Neolane
RDBMS & SQL (PostgreSQL, MS SQL Server or Oracle)
XML / HTML / CSS and web technologies
Any additional exposure to other digital marketing solutions (Eloqua, Exact Target etc.)

Carehub Campaign Management Consultant Resume Examples & Samples

Consult with internal and external business partners on capabilities within campaign management
Partner with other members of CareHub, business and IT partners in order to develop the optimal campaign build for the given communication / situation
Provide expertise in the optimization, measuring and monitoring of campaigns
Capitalize on Next Best Action, Multi-Variant testing and Test/Adjust opportunities
Self-starter and problem solver who thrives in a fast-paced environment
Ability to understand SQL
Demonstrated ability to function in a consultative capacity
Previous IT development experience
Consumer behavior or direct response marketing experience

Adobe Campaign Technical Consultant Resume Examples & Samples

Campaign Requirements gathering / documentation
Marketing Analysis
Campaign Implementation Plan development
Web site Code Development / Code Writing
Campaign Performance Reporting
Ensure effective and efficient communication with the brand stakeholders
Requirement gathering to define the business goals of the campaign
Target audience(s)
Critical success factors
Reporting standards
Responsible defining and adhering to the SLA's of the marketing requests
Responsible for Email Campaing planning and deployments
Data management (SQL and ETL),
Content building
Audience Definition and Segmentation
Campaign Execution
Campaign reporting
Help brand teams ensure that technical queries are being addressed appropriately
Ability to troubleshoot basic technical issues related to code, data segmentation, and analytics
Understands the changing nature and dynamics of the business and ensures that the team is ready from a skill and capability perspective to manage the changes
Required to have a minimum of 3-5 years of relevant marketing / campaign management experience
Minimum of 3 years’ experience in database design and development
Substantial experience with the web development process
Complete comfort with Microsoft Suite, including MS Project, PowerPoint, and Excel
Must be able to prioritize responsibilities and meet deliverable dates with limited supervision
Must understand and be capable of working in a flexible environment where overtime and extra efforts may be required
Willingness to work with and collaborate effectively with both internal and external (agency / vendor) team members
Evaluate new methodologies and technologies and make recommendations for the improvement of business processes and provide assessments and recommendations including results reporting
Demonstrated experience with Campaign Management tool(s)
Adobe Campaign – Neolane (required)
Terrradata
Pardot
Workfront
Marketing 360
Demonstrated proficiency with database applications
MYSQL
Proficient with HTML, CSS, JavaScript
Proficient in other CRM platforms which target consumers is a Plus
Experience in pharmaceutical domain
Experience developing and maintaining sites within the TeamSite and/or Sitecore CMS applications
General understanding of PHP programming
Experience with Mobile development
Responsive / Adaptive design standards
Mobile framework development
Ex: Bootstrap

Digital Marketing Campaign Management Consultant Resume Examples & Samples

Lead functional unit level program plans to support integrated multichannel marketing. Drive program requirements and have crucial conversations where scope, timing, and resources are not aligned
Collaborate closely with internal partners and external vendors to ensure successful alignment of iM programs and strategies against key business objectives
Consult on the development of multichannel measurement plans, and pull through data-in requirements for selected KPIs and goals. Ensure ongoing verification of campaign data quality and reporting accuracy
Oversee day-to-day aspects of a campaign program management based on defined processes and SOPs through all phases and across multiple interactive channels and tactics (websites, mobile, paid promotion, field tools, PRM, etc.)
Own coordination and management of the integration of channels within a campaign such as enrollment forms, coded tracking tools, SEM campaigns, print campaigns, opt levels, surveys, etc
Supporting program success through proper QA and data tagging to ensure alignment between business goals & data-in requirements
Minimum of 4 years of work experience in a sales & marketing program, project or process management role
5+ years experience of developing, executing and maintaining multi-channel marketing campaigns
Solid background/understanding of technology integration and related executional and process impact
Experience with campaign and program management
Familiarity with the pharmaceutical environment, standard requirements and processes is preferred
Domain knowledge and experience in multichannel/digital marketing is preferred, including Adobe Marketing Cloud
In-depth knowledge of applicable platforms and software, such as Apple (iPhone/Mac/iPad), Google (Mail/Calendar/Drive/Sites), Microsoft (PowerPoint/Word/Excel), Project Management Tools (Smartsheet, MS Project), Adobe Professional, etc
3 years experience in consulting or process/organizational solution development in a business environment

Marketing Campaign Consultant Resume Examples & Samples

Manage list pulls, setup and implementation of direct marketing campaigns
Assist with writing and editing campaign materials
Work with vendors to design and deliver campaigns
Coordinate and conduct data analysis on campaign results; create Excel spreadsheets to report on results
Monitor lead generation from campaigns

Senior Consultant, Adobe Campaign Resume Examples & Samples

Be an expert in Adobe Campaign and the Marketing Cloud as a whole, presenting high level views of its capabilities and designing solutions leveraging standard functionality, custom development and integrations
Lead consultative engagements with clients, exploring their technical and business challenges. This will include delivering workshops, presenting solution overviews and providing benefits analysis of software features and developments
Provide consulting services to aid the implementation, adoption, operation and expansion of Adobe Campaign and the Marketing Cloud at client organisations
Collaborate effectively with on and offshore delivery resources, as well as owning some advanced or custom development activities
Liaising and co-ordinating with Adobe partners to ensure optimal delivery of services to clients
Take the initiative to constantly improve your knowledge and expertise; keeping up with the fast pace of change at Adobe
Highly experienced in leading customer facing discussions, managing and eliminating ambiguity and quickly making complex decisions
Ability to work under pressure, think quickly, delivering to tight deadlines
System administration and network administration knowledge would be of benefit

Adobe Campaign Manager, Senior Consultant Resume Examples & Samples

Working with client stakeholders to identify objectives and success factors
Internal and customer facing advocate for Marketing Automation with a focus on Adobe Campaign Manager
Responsible for capture of customer requirements and translating requirements into technical design
Key member of Adobe Campaign Manager implementation team
Designing Adobe Campaign implementations, including documentation of integrations, schemas, and data models
Guiding quality assurance team in testing and debugging of Adobe Campaign implementatinos
Configuring Adobe Campaign reporting and integrating with other customer reporting and business intelligence platforms
Conducting analyses of customer digital marketing activities to uncover opportunities for automation and provide direction on best leveraging the Adobe Campaign platform
Conducting in-depth analyses of client clickstream and digital marketing data to uncover insights and provide direction on user experience and marketing efforts
Work with Strategy/Marketing Technology practice lead to grow and mentor practice

Capital Campaign Consultant Resume Examples & Samples

Overall campaign management and organization including pipelines, prospect tracking, strategy, task assignment and maintenance of timelines
Researching and identifying prospects
Scheduling meetings, preparing talking points, assembling presentations, and full meeting prep for, Board members, campaign volunteers and MNHC staff
Overseeing acknowledgement of all campaign gifts and pledges and preparation of pledge payment reminders and pledge agreements
Writing all campaign correspondence including solicitation proposals, meeting requests, and meeting follow up
Maintaining master campaign calendar to maximize cultivation events and keep campaign committee on track
Organizing and monitoring volunteer assignments and follow-up, and assisting in all aspects of volunteer-led events
An experienced, responsible, focused individual, with outstanding organizational skills and high level of accuracy
Must have 3- 5 years of experience in of fundraising, specifically capital campaigns is required
The successful candidate will be highly organized, self-motivated, detail-oriented, creative, strategic, professional and able to manage multiple projects under tight deadlines
Excellent writing, analytical, and research skills are essential
Candidates must have a high level of computer literacy, including experience using online databases and other sources to locate financial and philanthropic information
Must possess exceptional interpersonal skills and an ability to work collaboratively with all levels of staff, volunteers, Board members, donors, and prospective donors

AMS Demand Management Campaign Consultant Resume Examples & Samples

Conduct data-driven analysis based on syndicated, primary and secondary market research and customer data
Identify data requirements to be able to conduct future analytic studies in a timely and efficient manner given the needs that have arisen from previous studies
Provide analyses and interpretations of campaign data and market insights to identify key drivers for Marketing ROI optimization
Participate in testing to ensure new marketing processes and applications are delivering the benefits as promised in the business case
Document and communicate marketing requirements for systems to IT
Coordinate operational readiness and product launch activities
Reconcile market program spend to the planned budget
Drive adoption of common marketing processes and languages
BA or BS in Marketing or related field
3+ years marketing and/or operational experience
Experience in MRM or CRM applications a plus
Working knowledge of marketing principles, practices, tactics and tools
High-level knowledge of marketing activities and processes
Familiarity with offering category and HP offerings/ strategy
Strong written/oral and communications and analytical skills
Strong interpersonal skills; ability to work as part of a team
Ability to interface effectively with multiple levels of the organization and functional disciplines

AMS Demand Management Campaign Consultant Resume Examples & Samples

Recommend go-to-market actions based on analytical findings to senior leaders
Work with business marketing teams to develop comprehensive understanding of marketing investment opportunities/trade-offs and translate that understanding into detailed requirements
7+ years marketing and project management or operational experience
Experience in Marketing database such as MRM or CRM applications; statistics background a plus
Advanced statistics background for analytical positions preferred (advanced degree with research and statistical focus background)
In-depth knowledge of marketing activities and practices and procedures
Excellent interpersonal and project management skills; ability to build and manage virtual teams
Excellent negotiating and change management skills
Ability to interface effectively with management team and functional disciplines
Excellent execution skills

Senior Campaign Consultant Resume Examples & Samples

An attitude and work ethos of servant leadership
10 years of professional fundraising experience, with a focus in major gifts and capital campaigns
Experience in higher education/academic advancement
Extensive experience in capital campaign management, preferably experience managing comprehensive campaigns
Experience as a fundraising consultant
Ability and success in identifying, cultivating, and securing major gifts
Attention to detail, outstanding organizational skills, and ability to multi-task
Excellent interpersonal skills and confidence to work effectively with board members, executive leadership, staff, volunteers, donors and prospects
Demonstrated experience and leadership in managing volunteers
Ability to work independently or as part of a team in dynamic, rapidly changing environment
Self-starter, energetic, flexible, and adaptable personality
Exceptional quantitative, qualitative, and analytical skills
Computer proficiency in MS Word, Excel, various donor database software, web applications, and knowledgeable about the role of technology and electronic communication in fundraising
Bachelor’s degree required. Master’s degree and/or CFRE preferred
Flexibility to start immediately

AMS Demand Management COE Campaign Consultant Resume Examples & Samples

Apply statistical techniques to develop models of customer behavior such as response and buying patterns, internal market sizing, share of wallet, opportunities
Identify/develop metrics/ benchmarks and provide insight behind the information in the performance dashboard
Champion the utilization of common marketing processes and languages
Implement marketing processes and tools such as marketing resource management (MRM), customer relationship management (CRM) and customer knowledge management (CKM)
Work with IT and end users to design, publish and maintain analytical reports to make key customer and marketing information available to sales, marketing and business owners
Analyze historical financial and operational metrics, such as business seasonality, lead, sales pipeline conversion rates, to drive action planning
Manage marketing projects to meet timelines and ensure that the project is useful for all stakeholders
Support and maintain marketing and sales policies with a particular focus on specific product line and/or region in compliance with local regulations
BA or BS in Marketing or related field; MBA preferred
5+ years marketing and/or project management experience
Experience in MRM or CRM applications; statistics background a plus
In-depth knowledge of marketing principles, practices, tactics and tools
Working knowledge of marketing activities and practices and procedures
Familiarity with and/or experience in business and marketing strategies
Excellent written/oral communications and analytical skills
Strong interpersonal and project management skills; ability to manage virtual teams
Strong negotiating skills
Ability to interface effectively with multiple levels of management and functional disciplines
Strong ability to influence/ drive consensus